News and Features
September 13-20, 2006

home | metro santa cruz index | features | santa cruz | feature story

Santa Cruz Student Survival 2006:
Etiquette for College Students | Thrift Shops | 'Freshman 15' | The 'Daily Show' Effect | Roommates from Hell | Santa Cruz Coffeehouses

Jon Stewart

External Pressures: If only Stewart could fix the news when it breaks!

Your No. 1 News Source

Is 'The Daily Show' really making students apathetic?

By Jessica Winter

Jonathan Morris wants to make something clear. "At no time did we ever say that Jon Stewart is poisoning democracy," says the political science professor, though you wouldn't have known it from this summer's ample media coverage of "'The Daily Show' Effect," an article Morris wrote with his East Carolina University colleague Jody Baumgartner. Not long after the piece appeared in the journal American Politics Research, a Washington Post headline asked, "Jon Stewart, Enemy of Democracy?"

As it turns out, a close reading of "'The Daily Show' Effect" reveals it to be decidedly less outrageous than the eye-grabbing rhetorical questions it inspired. Baumgartner and Morris' study found that, during the 2004 presidential election campaign, college-age participants were more likely to have negative perceptions about both parties' candidates after exposure to Stewart's satirical news broadcast. And while watching The Daily Show enhanced the subjects' confidence about their political knowledge, it also increased their cynicism toward politics and news media in general.

Of course, disaffected youth have been around as long as teenagers have, and since Baumgartner and Morris focused on subjects who ordinarily don't watch the program, it's unclear how the Daily Show effect manifests itself in actual (largely left-leaning) fans of The Daily Show, whom your correspondent canvased outside the show's studios in New York City's Hell's Kitchen one summer afternoon.

"Jon Stewart preaches to the choir, not that there's anything wrong with that," says 20-year-old Mark, a college sophomore from Madison, who was waiting to attend a Daily Show taping. "It's like therapy," says Mark's viewing companion Sandy, 19. "The world is crazy, and Jon Stewart is like your therapist, helping you get through it."

The anchor-as-shrink analogy recalls Philip Rieff's 1965 book The Triumph of the Therapeutic, in which he defined the "psychological man" as one who shuns the messy realities of the public arena and turns inward to address his own interests and emotions. We might postulate that the psychological Stewart fan disengages from politics not out of selfishness or ignorance but out of a sense of helplessness, the kind of hysterical-in-all-senses incredulity that produces some of The Daily Show's giddiest contact highs.

Jean Twenge's recent Generation Me is just the latest book to lament the decline of interest in politics, activism and voting among young people. "They don't see public service as a noble undertaking at all anymore," says Twenge, an associate professor of psychology at San Diego State University. In this context of alienation, she says, "the problem isn't necessarily criticism or satire of particular political figures, but the overall attitude that it's all pointless."

It may be more instructive to see The Daily Show not as an agent of disaffection so much as a symptom of a larger psychological trend. In Generation Me, Twenge cites 40 years of data from a popular psychological scale that measures "internal" vs. "external" personalities. "Internals" feel that they are in control of what happens to them, and have confidence that ordinary citizens can make a difference in political and social affairs. "Externals," however, believe that their lives are largely controlled by outside forces, luck and fate, and that citizens have little or no chance of influencing a world run by a very few powerful people--an attitude The Daily Show crystalized back in 2004 with its proposed theme for the Republican National Convention: "Fuck You, What Are You Going to Do About It?"

According to a study by Twenge and her colleagues, external-control beliefs among college students increased by about 50 percent between the 1960s and the 2000s. By the researchers' yardstick, the average college student in the early 2000s is more "external"--that is to say, more cynical--than 80 percent of her early-'60s forebears. The long-term effects of rising externality are clear and grim. "The impression is that there's nothing I can do and it's all going to hell, and you can see that in kids as young as nine," says Twenge. "Everything that externality correlates with is horrible: bad academic performance, depression, anxiety, alienation," she continues. "And yet the argument makes sense; of course we can't all change the world. Certainly, for young people who are left of center, this last presidential election was a lesson in cynicism."

Since Twenge's Generation Me is akin to a big-tent Generation X, perhaps that epoch-defining aphorism from Slacker still applies: "Withdrawal in disgust is not the same as apathy.

Send a letter to the editor about this story.