.Joan Hammel

Supporting a local business comes in all shapes and sizes, according to Martinelli; “Whether you decide to purchase from the store, pop in to meet new shop owners, share your experience on social platforms—no matter how big or small, these moments of engagement can really help the growth of small businesses.”

There is nobody more dedicated to this community than these downtown Santa Cruz retailers. They make their stores interesting, fun and exciting because of that dedication.

While cocktail bars are intended to be places where people go to play, the unfortunate reality is they can also be where predators come...