.Best of Santa Cruz County 2022: Health & Recreation

The best bike shop, cannabis delivery, gym and more

Best Medi-Spa

Rejuvenate Medi-Spa

Rejuvenate Medi-Spa’s Dr. Jay Pennock—with his dog, Scout.

1. Dr. Jay Pennock opened Rejuvenate Medi-Spa in 2017. His work attracted loyal customers who have helped his business thrive.
2. “Dr. Jay,” as he’s known, founded his practice to help clients look as good on the outside as they feel on the inside.
3. With a team of experienced practitioners, Dr. Jay’s model emphasizes risk assessment, disease process reversal and healing of the whole being.
4. He and his staff believe that many of the degenerative diseases of aging (diabetes, strokes and cancer) can and should be prevented. By assessing the current state of a patient’s health and determining potential dangers, Dr. Jay believes he and his clients can chart a clear course to a long and fulfilling life.
5. “Your body is your vessel, and you are its captain,” Dr. Jay says.

Best Skate Shop

Bill’s Wheels

1. Before becoming a king of the Santa Cruz County skating scene, Bill Ackerman wanted to follow in his father’s footsteps and become a police officer. Landing a job at a local sports shop—and running the skate department—inspired Ackerman to change his mind.
2. Ackerman started Bill’s Wheels in 1977. His first location was in Watsonville, where he rented a tiny building for $125 a month, with around $500 in inventory.
3. Business started to take off, and Bill needed to find a larger space. So, he moved to Crestview Shopping Center on Freedom Boulevard in Watsonville.
4. “Skate Jams” and demos held in his parking lot grew exponentially, and eventually, around 400-500 kids were shredding on ramps, rails and pipes as live bands jammed.
5. Bill’s Wheels’s now-iconic Soquel Avenue location opened in November 1995. Rows and rows of priceless old-school rigs and skate history cover the large interior. Outside, there’s an ever-rotating wall of amazing art and graffiti. Bill’s is a skating mecca.


Acupuncturist/Acupuncture Clinic

Five Branches University

200 7th Ave., Santa Cruz, 476-9424, fivebranches.edu
RUNNER-UP Spring Smith, Maria Mitchell, LAc

Bike Shop

Bicycle Trip  

1001 Soquel Ave., Santa Cruz, 427-2580, bicycletrip.com
RUNNERS-UP Family Cycling Center, Another Bike Shop

Cannabis Delivery

Santa Cruz Naturals (tie)

9077 Soquel Drive, Aptos, 688-7266; 19 San Juan Road, Royal Oaks, 722-2018, santacruzcannabis.com

Curbstone Exchange (tie)

6535 Highway 9, Felton, 704-7151, curbstoneexchange.org

Cannabis Dispensary


533 Ocean St., Santa Cruz, 515-4114; 3600 Soquel Ave., Santa Cruz, 471-8562, kindpeoples.org
RUNNERS-UP Treehouse, The Hook Outlet Dispensary

Cannabis Edibles 

Lemon Tree 

1961 Main St. Unit 313, Watsonville, 291-1631, lemontreenaturals.com
RUNNERS-UP Treehouse, Big Pete’s

CBD Product (Local) 

Lemon Tree

1961 Main St. Unit 313, Watsonville, 291-1631, lemontreenaturals.com
RUNNERS-UP Cruz into Wellness, Kind Peoples


McCollum Family Chiropractic

3555 Clares St., Ste. WW, Capitola, 459-9990, mccollumfamilychiropractic.com
RUNNERS-UP Marie Royer, DC, Dr. Brendan Gray

Crossfit Studio

Seabright Crossfit
1619 Seabright Ave., Santa Cruz, 600-7867, seabrightcrossfit.com
RUNNERS-UP CrossFit West Santa Cruz, CrossFit Aptos


A Gavin McClure, DDS

525 Center St., Santa Cruz, 426-1343, newstreetdentalsantacruz.com
RUNNERS-UP William R Raffo, M., Carl V Primavera, DDS

Doctor (MD)

Rachel Abrams, MD

740 Front St., Santa Cruz, 465-9088, santacruzintegrativemedicine.com
RUNNERS-UP Bruce Eisendorf, MD; Bruce Block, MD 

Doctor (ND)

Aimée Gould Shunney, ND

740 Front St., Santa Cruz, 465-9088, drshunney.com
RUNNERS-UP Tonya Fleck, ND; Irene Valencia, ND


Melanie Meyer @ The Skin Bar

500 Soquel Ave., Ste. A, Santa Cruz, 295-1277
RUNNERS-UP Sue Bell @ Simply Skin Esthetics, Deann Bokariza Neff @ Studio Spa 

Fitness Classes

GOAT Santa Cruz

1055 17th Ave., Santa Cruz, 216-5659, goatsantacruz.com
RUNNERS-UP Fuel PHitness, Toadal Fitness

Golf Course


401 Upper Park Road, Santa Cruz, 423-7214, delaveagagolf.com
RUNNERS-UP Pasatiempo, Seascape


GOAT Santa Cruz

1055 17th Ave., Santa Cruz, 216-5659, goatsantacruz.com
RUNNERS-UP Toadal Fitness, In-Shape Capitola

Hot Tub/Spa Store

Hot Spring Spas of Santa Cruz   

707 River St., Santa Cruz, 425-7727, spaandsauna.com/locations-santa-cruz
RUNNERS-UP Appi Pool & Spa, Paradise Valley Spas

Martial Arts

Sanford’s Martial Arts   

4626 Soquel Drive, Soquel, 475-9676, sanfordskarate.com
RUNNERS-UP MINORSAN Self-Defense & Fitness, Niji Dojo

Massage Therapist

Yvonne Horner, CMT

526 Soquel Ave., Ste. A, Santa Cruz, 925-640-5174, yvonnehornercmt.com
RUNNERS-UP Don Grey, Holistic Women’s Wellness


Rejuvenate Medi-Spa

304 Lincoln St., Santa Cruz, 226-2108, rejuvenatemedi-spa.com
RUNNERS-UP Pacific Coast Aesthetics


Dana Ramsey, CNM

2907 Chanticleer Ave., Santa Cruz, 477-2375, sutterhealth.org/pamf
RUNNERS-UP Sunshine Tomlin, Kate Bowland


Rebecca Hazelton

461-1600, choosinghealthnow.com
RUNNERS-UP The Healthy Way, Jocelyn Dubin


John A. Hedrick

550 Water St., Santa Cruz, 427-2822, hedrickorthodontics.com
RUNNERS-UP Mark Joiner, North Coast Orthodontics

Outdoor Store

Down Works

222 River St., Santa Cruz, 423-9078, downworks.com
RUNNERS-UP Play it Again Sports

Personal Trainer

Carina Reid

ca*****@ym***.com, fuelphitness.com
RUNNERS-UP Mary Doyle, Brittany Barrett


Staff of Life 

1266 Soquel Ave., Santa Cruz, 423-8632, staffoflifemarket.com
RUNNERS-UP Herb Room, New Leaf Community Markets


Monarch Pilates

6894A Soquel Ave., Santa Cruz, 475-8994, monarchpilates.com
RUNNERS-UP Pleasure Point Pilates, Hot Elevation Studios, Joy of Movement Pilates & Gyrotonic

Running Store

Fleet Feet

7960 Soquel Drive, Ste. I, Aptos, 662-0886, fleetfeetaptos.com
RUNNER-UP Santa Cruz Running Company, Aptos Running  

Sailing Charter


790 Mariner Park Way, Dock FF, Santa Cruz, 423-1213, chardonnay.com
RUNNERS-UP O’Neill Yacht Charters, Lighthall Yacht Charters

Skate Park

Derby Park

508 Woodland Way, Santa Cruz
RUNNERS-UP Mike Fox, Skypark

Skate Shop

Bill’s Wheels 

1240 Soquel Ave., Santa Cruz, 469-0904, billswheels.com
RUNNERS-UP Boardroom, Skateworks

Spa (Pampering)

Yoso Wellness Spa

740 Front St., Santa Cruz, 600-8053, yosowellness.com
RUNNERS-UP Chaminade Resort & Spa, Well Within Spa

Spa (Soaking)

Well Within Spa

417 Cedar St., Santa Cruz, 458-9355, wellwithinspa.com
RUNNERS-UP Sage Float Spa, Maitreya Zen Garden and Healing Retreat

Sporting Goods

Play It Again Sports 

4770 Soquel Drive, Soquel, 475-1988, playitagainsports-soquel.com


Helm of Sun Valley
1408 41st Ave., Santa Cruz, 462-6800, helmofsunvalley.com
RUNNER-UP Pacific Wave

Stand-up Paddleboard

SUP Shack 

2214 E. Cliff Drive, Santa Cruz, 464-7467, supshacksantacruz.com
RUNNERS-UP Covewater, Kayak Connection

Surf School

Club Ed Surf School and Camps

464-0177, club-ed.com
RUNNERS-UP Richard Schmidt, Surf School Santa Cruz

Surf Shop


110 Cooper St. #100D, Santa Cruz, 469-4377; 400 Beach St., Santa Cruz, 459-9230; 1115 41st Ave., Capitola, 475-4151, oneill.com
RUNNERS-UP Freeline, Pacific Wave

Surf Spot

Pleasure Point

RUNNERS-UP Steamer Lane, The Hook

Swim School

Adventure Sports  

303 Potrero St. #15, Santa Cruz, 458-3648, asudoit.com
RUNNERS-UP Jim Booth Swim School, Seahorse Swim School  


Emmanuel Denike, LMFT

RUNNERS-UP Michelle Franklin, Ph.D; Catherine Marcotte, MFT


Adobe Animal Hospital

1600 Soquel Drive, Santa Cruz, 462-5293, adobevets.com
RUNNERS-UP Santa Cruz Veterinary Hospital, Aptos-Creekside Pet Hospital

Yoga Instructor

Lauri Broderick Burr

RUNNERS-UP Maya Lev, Katie Jacobson

Yoga Studio

Pleasure Point Yoga

3707 Portola Drive, Santa Cruz, 479-9642, pleasurepointyoga.com
RUNNERS-UP Hot Elevation Studios, Village Yoga


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