Best Skate Shop of 2022: Bill's Wheels. Best Skate Shop of 2022: Bill's Wheels. Parking lot “Skate Jams” and demos helped grow a loyal following over the years.
Rejuvenate Medi-Spa’s Dr. Jay Pennock—with his dog, Scout.
1. Dr. Jay Pennock opened Rejuvenate Medi-Spa in 2017. His work attracted loyal customers who have helped his business thrive. 2. “Dr. Jay,” as he’s known, founded his practice to help clients look as good on the outside as they feel on the inside. 3. With a team of experienced practitioners, Dr. Jay’s model emphasizes risk assessment, disease process reversal and healing of the whole being. 4. He and his staff believe that many of the degenerative diseases of aging (diabetes, strokes and cancer) can and should be prevented. By assessing the current state of a patient’s health and determining potential dangers, Dr. Jay believes he and his clients can chart a clear course to a long and fulfilling life. 5. “Your body is your vessel, and you are its captain,” Dr. Jay says.
1. Before becoming a king of the Santa Cruz County skating scene, Bill Ackerman wanted to follow in his father’s footsteps and become a police officer. Landing a job at a local sports shop—and running the skate department—inspired Ackerman to change his mind. 2. Ackerman started Bill’s Wheels in 1977. His first location was in Watsonville, where he rented a tiny building for $125 a month, with around $500 in inventory. 3. Business started to take off, and Bill needed to find a larger space. So, he moved to Crestview Shopping Center on Freedom Boulevard in Watsonville. 4. “Skate Jams” and demos held in his parking lot grew exponentially, and eventually, around 400-500 kids were shredding on ramps, rails and pipes as live bands jammed. 5. Bill’s Wheels’s now-iconic Soquel Avenue location opened in November 1995. Rows and rows of priceless old-school rigs and skate history cover the large interior. Outside, there’s an ever-rotating wall of amazing art and graffiti. Bill’s is a skating mecca.
