.Map Shows Creep of Gentrification in Santa Cruz

A report released last month from the Urban Displacement Project shows a startling trend of low-income families being priced out of entire neighborhoods.

UC Berkeley worked with the California Housing Partnership to create the Urban Displacement Project (UDP) and draft the study, which was released last month. It examines the far reaches of the greater Bay Area, from Watsonville to Sacramento.

With Affordable Housing Week kicking off on Saturday, Oct. 13, a look at a map from the UDP shows sobering levels of displacement across the county.

The map indicates two areas with advanced gentrification locally—in the lower Westside census tract, stretching from Lighthouse Field to Mission and Swift streets, and in the heart of Live Oak.

Nearly every swath surveyed was either too expensive for low-income families or is at risk of becoming that way.

secure document shredding

Areas that were already higher-income to start with are showing especially high rates of displacement and exclusion—particularly in Scotts Valley, Prospect Heights and northern Live Oak.


  1. All us lower middle class & working poor should give up our Santa Cruz county jobs & move someplace affordable. Becoming obvious that we aren’t wanted as part of the community, only tolerated so someone will pour the coffee or serve up the tacos & burritos for the silicon valley yuppies who clog our roads with their commute.
    Guess I’m a dinosaur, can recall paying 100$ for a room & 400$ for a studio cabin in the beach flats. Even the 400$ a month I paid for a room 20 yrs ago would be a bargain today. Looking forward to collecting social security in a few years and moving north, that will open up a rodent infested 3 rm. cabin with no bathroom sink for someone willing to haul propane & water bottles along with firewood…

  2. This is nothing but propaganda, and if anyone cannot see that, how stupid can you get? Yeah, right, Soquel and Old San Jose Road is a creeping mass of gentrification.

  3. Maybe you could actually write an article that has some information . Like a description of what the map meant, how the study was done or something. You just made a headline statement without any real info except a picture of a map with no legend. Wow. Next time don’t even pick up a pencil if that’s all you are going to write. Sorry but I was interested in the subject and story but there was nothing there to read or gather

  4. Thanks for censoring, over 24 hrs but somehow my comment is “still being moderated”. Amazingly enough it appears there are zero comments for this article, really don’t believe that I am only person who had something to say. Now we know that GT has sold out like everything else in this town.

  5. For those of you concerned about the gentrification of Santa Cruz, it is important to understand that there is a correlation between cities with rent control and gentrification of neighborhoods. In fact, this study states that Oakland and San Francisco have the fastest rate of gentrification; both have rent control. There are numerous studies pointing to landlords selling their properties or converting them to condos to avoid the restrictions and regulations imposed as a result of rent control and just cause eviction ordinances. Santa Cruz is already seeing rentals sold as landlords anticipate the election in November. And with the real estate market as hot as it is and the prices as high as they are, many more landlords will sell their homes to the highest bidder, most likely a single family who can afford the cost. So when you consider Measure M on the November ballot, vote NO in order to avoid this unintended consequence.


Please enter your comment!
Please enter your name here

Good Times E-edition Good Times E-edition