Beers for Cheers

Prior to opening Lรบpulo in 2014, owners Noรซlle Antolin and Stuyvie Bearns met while working in the San Francisco restaurant scene, each racking up a decade of industry experience. In 2010, they found themselves inspired by the growing momentum and popularity of craft beer.

Bearns had been homebrewing as a hobby and they took several beer-centric vacations, visiting many taprooms locally and abroad. They thought opening a taphouse/tasting room here would be a good idea, and one that would provide them the means to stay living in Santa Cruz.

Lรบpulo is the manifestation of that, initially what Antolin called a โ€œmoonlightโ€ before it became their full-time passion. The spaceโ€™s dรฉcor is described as natural organic meets industrial, an amalgamation of repurposed materials, eclectic local art and old-growth redwood accents.

Antolin says their beer is a โ€œunique, coveted worldwide craft selection,โ€ along with local wines and ciders that complement a food menu featuring Latin American and Spanish-inspired plates with Santa Cruz twists. Small bite favorites are papas machas, roasted potatoes that are at once crispy, smoky and spicy, and a light and bright shrimp aguachile. Entrรฉe hits include Antolinโ€™s personal favorite, Cajun shrimp in a rich spicy cream sauce, and the tacos are another best-seller with protein options of carnitas, blackened snapper and Yucatecan-style chicken slow-roasted in banana leaves with citrus and achiote. They also have extensive vegan and vegetarian options, like the popular lionโ€™s mane mushroom โ€œcrab cakeโ€.

What are Lรบpuloโ€™s ambiance goals?

NOร‹LLE ANTOLIN: Our main intention was to create a community gathering space. Stuyvie and I love the show Cheers and wanted a similar vibe here. We were proud when after only a few days of being open, guests kept saying it felt so welcoming and this really made us feel like we accomplished our mission. That was 12 years ago, and our incredible and friendly staff are key in making that still true today.

Tell me about some special events.

We host a โ€œBeer With Friendsโ€ where we showcase a craft brewery and guests can meet the brewmaster, with music provided by Redwood Records curating vinyl sets. We also have a monthly jazz night with live music by Death and Saxes and a popular trivia night. All these events give our community a reason to come together in a relaxed atmosphere and share some good times.

233 Cathcart Street, Santa Cruz, 831-454-8306; lupulosc.com

The Editor’s Desk

Santa Cruz California editor of good times news media print and web
Brad Kava | Good Times Editor

When I was a kid, there was an animated flick I saw a lot about โ€˜John Henry, the Steel Driving Man,โ€ based on a song of the same title.

In it, Henry competes with a new steel-driving machine to show that humans can do the job faster and better. Yes, Henry barely beats the machine, but his effort kills him.

Man, I cried watching that, and it haunted me to this day.

Even when we beat them, the machines win, it seems.

And now, hereโ€™s a cover story about the race between people and machines again, as Artificial Intelligence has become both a savior and enemy to arts communities. Itโ€™s a story as old as technology. People lamented the invention of the automobile because it would put blacksmiths out of business; some hated the cotton gin in 1793 because it made slavery more profitable.

As you will read in writer DNAโ€™s cover story, Luddites fought against the weaving machines that replaced human efforts.

So, where does that leave us now?

Our cover story covers both sides: artists who hate AI and artists who praise it.

One of the most egregious parts of it is how self-righteous haters came down on a restaurant owner who used AI to help design her logo. Is that really the field you want to die on?

We make no judgment in the article, giving readers information to let them make their own decisions. I can say that the one time Good Times made an AI cover, no workers were put out of their business.

Our artist, Gustavo Bellman, who to me is as brilliant a designer as Iโ€™ve ever seen, worked on the cover, just as if heโ€™d drawn it. He did the current cover, too. And as for the Salty Otter AI logo, the restaurant owner, who is also an artist, did the prompts and patches that made her AI logo so lovable. Yet, it unleashed a backlash of protest, something Santa Cruzans should put on their resumes. We are masters of protest here.

But would we protest the fact that AI can aggregate millions of medical diagnoses to help find cures for peopleโ€™s suffering?

On the flip side, the fact that AI companies are building giant plants and stealing water without permits or permission of neighbors to cool them is detestable. It would take politicians who arenโ€™t bought off by industry to put some controls on them, but what we are seeing is mostly discouraging.

Itโ€™s a big question that isnโ€™t going away any more than we are going back to horse and buggies.

Whatโ€™s the solution? Maybe you can tell us at ed****@*****ys.com

On other fronts: can the Catalyst be saved? Thatโ€™s a question we deal with in our news section, as well as why the Rio del Mar walkway is still blocked by homeowners, even though the courts have said itโ€™s a public thoroughfare.

In the arts department, weโ€™ve got a play you will love and a musical disk by local artists, not machines.

Have a great week and thanks for reading.

Brad Kava | Editor

PHOTO CONTEST

Two bald eagles stand among branches and greenery at Schwan Lake.

NATIONAL TREASURES I took this May 12 of two Bald Eagles at Schwan Park. The one on the right is a young one, about 4-years-old. On the left is a fully mature eagle. They were pulling vegetation from the lake. Not sure why. Photograph by Bob von Elgg, Strumb Design

GOOD IDEA

Folks behind the Santa Cruz Veterans Center are planning a fundraiser. The organization is launching a Dueling Pianos Fundraiser on June 7, featuring Stein House Dueling Pianos.  With your support, they will be able to expand the capacity to serve by upgrading critical infrastructure, improving the safety and accessibility of multiple floors (including the Memorial Patio) and funding the direct day-to-day operations that allow them to continue serving those who served. 

There will be two events, one at 2pm and one at 7pm.  Each will feature the high-energy and crowd-pleasing entertainment of Stein House Dueling Pianos and a raffle! 

GOOD WORK

The Santa Cruz County Youth Resource Bank (YRB) hosted its annual โ€œInvesting in Our Childrenโ€ fundraising event last month at Bargeto Winery raising $40,000 to help kids in need. Thanks to the generosity of supporters, the YRB will be able to aid an additional 200 local youth and their families this year. The all-volunteer org provides emergency funds and essential items to vulnerable, at-risk youth whose needs fall through the cracks of traditional support systems. Their services and assistance includes funding and items such as backpacks, school supplies, clothing, and sports equipment, support for housing instability, job readiness tools, and basic household items.To learn more youthresourcebank.org

QUOTE OF THE WEEK

โ€œIn 2023, Google evaporated over 5 billion
gallons of water to cool its data centers.โ€
โ€“DNA

Letters

POWER GRAB?

Stop the presses, Santa Cruz, we have a problem. Mayor Fred Keeley wrote recently that he and the city council were doing some clean-up of the language in the Santa Cruz City Charter. Upon closer inspection of the changes he and the city council wish to make, it appears like a potential power grab by a group already emboldened and in the process of exerting irreparable structural changes on this cityโ€™s architectural landscape.

Letโ€™s keep in mind what the city charter is. It is our local governmentโ€™s constitution, meaning it defines how our city is organized, what the powers and functions and essential procedures are in city governance. It is special being a charter city; not all cities have been granted this privilege by the state legislature. Messing with the charter can have significant impacts and unintended consequences.

In the Mayorโ€™s column, he would have us believe that the charter changes afoot by this council are, โ€Clear rules and aligned processes [to] support better decision-making, reduce confusion and help maintain public trust.โ€ Trust in government is what is so sadly lacking. Here the Mayor had an opportunity to level with the people of Santa Cruz and say what exactly are these proposed changes that would โ€œmodify outdated languageโ€ and โ€œimprove clarity?โ€

It turns out the clarity Keeley writes of is nowhere to be seen in the changes he seeks. For example, Section 603 of the charter is the section governing the mayor and city councilโ€™s pay.

Now, anyone connected to local government knows the council and mayor deserve a significant boost in pay, given that department heads make exorbitant salaries, all in excess of $200-250k per year, while councilmembers are paid $1,000 per month and the mayor $2,000 as prescribed in the current city charter.

The charter also says they may accord themselves a 5% raise each year, so today the council and mayor ought to be making around $45,000 and $90,000, respectively, had they taken the 5% each year since the 1999 amendment. In addition, they receive healthcare, cell phone and parking benefits.

The proposed big change would be that, instead of council salaries being set by the city charter, the council itself would set its own salaries.

This council is swinging for the fences. They want to be able to have 1) only one meeting per month from the current two-meeting charter rule and basically eliminate night meetings; 2) limit the finance director to producing one annual report on city finances instead of every month; 3) allow the city manager to hire family members, which is now prohibited; 4) allow the formation of boards and commissions to be at the behest of the city council and not governed by the charter; and one I find really head-scratching, 5) the council and mayor wish to relinquish their discretion over the hiring and firing of the city clerk to the office of the city manager.

Why? Traditionally, the council hires and fires three people: the city manager, the city attorney, and the city clerk. It is a power with a long tradition and not one that should be so easily given to the cityโ€™s chief bureaucrat.

Fortunately, the mayor gets it right when he describes the process of getting these amendments through. โ€œUltimately,โ€™ he writes, โ€œbecause the charter belongs to the community, any amendments will be decided by Santa Cruz voters in the November election.โ€ Thatโ€™s right, the people get to vote on these changes. I only hope the debate and discussion of such profound alterations is shouted from the city hall rooftop so the community can hear about them.

Chris Krohn | candidate for mayor | Santa Cruz

Trigger Plays

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The Theater Arts Program of the Department of Performance, Play & Design of UC Santa Cruz is producing famed playwright and citizen artist Luis Alfaroโ€™s play: Mojada: A Medea in Los Angeles.

From his home in Los Angeles, Alfaro, a recipient of the MacArthur Genius Grant and a revered maestro of modern Chicano theater, is reflective and buoyant when talking about his work.

โ€œI think every play is a representation of its time. They’re living, breathing organisms,โ€ Alfaro quips.

Alfaro started his community work in politics during the HIV/AIDS crisis of the 1980s and found grassroots activism to be crucial and fulfilling. A celebrated poet and performance artist, Alfaro brings all of his colorful and heartbreaking world experiences to the stage. 

Alfaroโ€™s plays (which he refers to as Trigger Plays) have been called mesmerizing, gut-wrenching and timely. And, Mojada: A Medea in Los Angeles checks all the boxes. Mojada is a modern retelling of Euripides play, Medea. Alfaroโ€™s version incorporates the grueling, spirit-crushing struggles of women and families who have immigrated to the United States and the choices and sacrifices that they must make.

Mojada is Alfaroโ€™s third dip into the far past, where he continues to find deep inspiration in the plays of Ancient Greece.

 โ€œWhat I think is so fascinating about the Greeks, and why I fell into them is that, number one, they feel to me like they are asking you questions. Like big eternal questions. Why do we hurt? Why do we not forgive? Why are things still the same, right? The Greeks always ask you, they don’t tell you the answer. And the answer is meant to be wrestled with by the audience. And that’s where the Greek chorus comes in, right? So the chorus is really asking you those questions. The big questions of the day,โ€ Alfaro says from his home in Los Angeles.

Like a member of his own Greek chorus, Alfaro isnโ€™t afraid to ask himself, and us, the big questions. โ€œHow do we do theater in times of fascism? And one element that feels very important to me is that in Greek society, you have these Greek festivals that are attended by hundreds of people. Thousands of people. And you saw these plays which were written very quickly. A big part was that they weren’t there to forget. It wasnโ€™t an entertainment. You went because you wanted to deal with what was going on. You wanted to talk about the current political situation. So somebody would write a play about it,โ€ Alfaro says.

Playing the role of Tita is Kassandra Zarate. A 25-year-old UCSC student who was a third-year transfer from Gavilan College and who received her associate’s degree in theatre arts. Now on her way to a master’s degree, Zarate feels a deep connection with Mojada: A Medea in Los Angeles.

โ€œIn my personal life experience, I come from a family of individuals that immigrated over here to this country,โ€ the well-spoken and thoughtful Zarate explains.

โ€œSeeing this story of what sacrifices you really make crossing over here, and what your intentions are when you come here, it solidifies the motive of somebody wanting a new and better life. And what they do to achieve that. But with this story, it’s Euripides. Itโ€™s a tragedy exploring the sacrifices and choices that are made for themselves and others. I can’t help but think back to my family and what sacrifices were made to get me to be able to get an education at an institute. Whereas my relatives didn’t even finish college. That’s the underlying connection to my life.

โ€œBut also playing Tita has been a learning experience for what we do for health and self-healing. She’s a curandera (a traditional folk healer). Tita focuses on remedies for self-healing instead of taking medication. Thinking about what we do to heal our soul, our mind, and body. So that’s been really, really interesting and nice to kind of learn and embody in this place,โ€ Zarate says.

Mojada: A Medea in Los Angeles opens on Friday, May 22, at 7:30 p.m. and runs through Sunday, May 31, at 2:00 p.m. at the UCSC Theater Arts Experimental Theater, 455 Kerr Rd, Santa Cruz. Tickets $0โ€“20 on Eventbrite. For more information, go to events.ucsc.edu/series/mojada.


 [1]I think we’re not supposed to use italics in display type, but single quotes

Making a Scene

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The Santa Cruz music scene is often like the Pacific Coastline itself. It ebbs and flows, sometimes in a tumultuous rage of noise, crashing on the rocks with every new artist that makes waves whether they are big or small. Other times itโ€™s calm and serene, waiting for that next big thing to make a splash. Every once in a while, a compilation will wash ashoreโ€“a message in a bottleโ€“perfectly preserving that moment in time of what Santa Cruz had to offer music lovers. The punk rock Bombs Over Santa Cruz by Loreili Records, Sounds of the San Lorenzoโ€“which captured the townโ€™s folk vibes of the early 2000s and the indie rock sampler Someday Coming Down all come to mind as gifts from the past.

But now there is a new compilation for a new generation: Santa Cruz Scene Celebration Vol. 1 (aka SCSC). Itโ€™s a 12 band mix of surf, emo, hard rock, indie folk and punk-inspired attitude featuring some of the acts who have been relentlessly making a name for themselves like Trestles, Perch, and Nothing Over Silence.

And on Sunday, May 31 SCSC is getting an official CD release party at Streetlight Records.

โ€œThe music community here is very connected,โ€ says Claire Wirt. โ€œThey really work together well.โ€

Recorded at Santa Cruz Recording studio on the Westside, SCSC is the brainchild of Claire and Jim Wirt, a platinum record producer.

Okay, technically, the album came out on streaming platforms back in November. However, the end of the month party will be the release of physical copies. The album features an exciting assortment of bands that came to fruition in the years directly following the pandemic shutdowns. Many of them were underage back then and could be found playing as many all ages shows as possible at venues like the Catalyst Atrium, Urbaniโ€™s (ne: Bocciโ€™s) Cellar andโ€“yesโ€“even Streetlight Records.

Itโ€™s a project thatโ€™s over two years in the making and happened in a roundabout way.

Originally the Wirts had offered several of the bands recording time to show the groups what professional producing could do for them.

โ€œEverybody got the same deal: do a single with us and then weโ€™ll talk about an album,โ€ Claire states. โ€œAs we went on, I thought, โ€˜We have all these great singles, we need to do something with them.โ€™โ€

That thought birthed the inaugural Santa Cruz Scene Celebration music festival. Held at the Santa Cruz Vets Hall in June 2024, the fest featured many of the artists on the compilation such as Universe, Plum Skin and Career Woman. The festival was curated by Trestles’ lead singer, Hunter Kelly, who also played a part in the creation of the CD.

โ€œThat was a fun operation,โ€ Kelly laughs. โ€œWe spent many nights at Abbott [Square] over cocktails thinking โ€˜Fuck! How are we going to do this?โ€™โ€

Because it took so long to record, produce, master and then find printing for the CD, several of the bands like Sluttony and The Anti-Groupies have since moved to Los Angeles to try to make their name in a bigger market. Hearsingโ€“known for their indie rock balladsโ€“has since been renamed Not Yet, Old Dog, while the experimental, jazz meets funk rock outfit Ladders has been on a hiatus since 2024.

Then there are bands like Perch.

This five-piece emo by way of pop punk band has been tirelessly building a following locally and abroad with live shows and a social media presence. Seriously, check out some of their videos and Instagram reels. These guys have a great sense of humor with a little bit of fun weirdness mixed in. Along with their โ€œFinger Guns, Baby!โ€ single appearing on SCSC Vol. 1, Perch was toiling away in the studio with Jim, recording their debut album set to be released later this summer. The first single, โ€œBaja Blastedโ€ just came out on April 20, which is, cough, very Santa Cruz of them.

In celebration of the Santa Cruz Scene Celebration Vol. 1 CD, Perch will also be performing at Streetlight on May 31 to deliver a little bit of what we can look forward to later. Bassist Tanner โ€œTigโ€ Chel trained with JIm, learning the tricks of the trade and he also designed the inside cover for the compilation CD, which features a collage of the different bands on the album.

Itโ€™s another high-water mark in the local music scene. Despite the fact that itโ€™s already changing, SCSC is a tether to remind us of the important art scene we have when we collectively work at it as the rolling whitecaps of the new become old and the unknown begins that next wave.

Catch Perch at 5pm May 31 at Streetlight Records (939 Pacific Ave, Santa Cruz).

Street Talk

0

Share your dream home from TV or movies

ZACH

SpongeBobโ€™s pineapple under the sea, being chill and flipping burgers.

Zach Siguenza, 23, Testarossa Winery, Los Gatos


ENRIQUE

The Father Knows Best house, the ideal American family. Either them or The Nelsons from Ozzie and Harriet, because they supported Rickyโ€™s singing. Or The Jeffersonsโ€”I think overall I would pick the Jeffersonsโ€™, because everyone loved Weezy. I would never pick The Honeymooners. Ralph was always yelling at Alice.

Enrique Ortiz Villegas, 83, Tea House Spa gardener


NEWTON

My first thought was The Big Bang Theory apartment. Living with them could be fun, but after a few days it would drive me crazy.

Newton Miller, 19, Environmental Studies Major


WRIGLEY

The Simpsonโ€™s house or the Home Alone house. Iโ€™ve lived in a Victorian, so seeing that in the movie reminds me of home. The house is what attracts me. But if weโ€™re talking about The Simpsons, itโ€™s the people. That would be fun, their nuclear family.

Wrigley Klim, 19, Mount Hermon Camp Services


AMBER

Shoshannaโ€™s house in Quentin Tarantino’s movie Inglourious Basterds. The character Shoshanna has a little farmyard house. Itโ€™s really humble, and itโ€™s in the countryside, so there isnโ€™t only agriculture. The context behind the scene is something no one wants to live in, but itโ€™s a beautiful area.

Amber P, 18, Student


BETTY

Itโ€™s a dystopian version of Japan in an anime called Psycho-Pass. I think it would be really cool because thereโ€™s a lot of technology involved, and itโ€™s a world where technology can make life super-convenient for you. Itโ€™s pretty standard to what itโ€™s like now, except more technology.

Betty L, 18, Student


Snake Oil?

0

Let there be no mistake, snake oil this is not! It is actually a gorgeous Cabernet Sauvignon!

Kicking off with dark chocolate notes, anise, and toasty oak, it is followed by currants and plums close behind. Lovers of Cabernet will thrill to the ample tannins and luscious body of this dark and sensuous wine. Touched by hints of mocha and vanilla, this big fat red will knock your socks off.

The 2021 Snake Oil Cab is 100% estate-grown, produced and bottled by Priest Ranch in Napa Valley. Listed as one of the wineryโ€™s โ€œmore upscaleโ€ wines, you canโ€™t go wrong. Itโ€™s described as a โ€œbig-assโ€ California Cab! The 2021 is around $100. If itโ€™s sold out, the 2022 vintage is out now.

Priest Ranch Tasting Room, 6490 Washington St., Yountville, 707-944-8200. Priestranchwines.com

Heck of a tote bag

The WanderFull tote bag, made for carrying water, could also be used to transport some wine too. WanderFull crossbody hydro bags come with two pockets โ€“ handy for your cell phone and more. There is a huge range of tote colors, and a variety of different straps to choose from. Wanderfullbrand.com

Summer sorbet

Looking for a fresh summer scent? Try the Guava Sorbet eau de parfum with notes of guava, passionfruit, bergamot, mandarin, and grapefruit at Houseofbrandt.com

Chardonnay, anyone?

Bernardus Winery makes an outstanding 2023 Chardonnay. This Monterey County white wine is very quaffable and reasonably priced at about $30. It comes with a smooth texture and bright acidity โ€“ and it pairs with just about anything. Aromas of citrus blossom, pear and golden apple are followed by flavors of Meyer lemon, toast, stone fruit, and vanilla. Take a trip to their upscale winery, lodge and spa in Carmel Valley and try their other wines as well. Bernardus.com

Foot Traffic Jammed

The long-running fight over access to the Rio Del Mar beachfront walkway took a turn in Santa Cruz County Superior Court on April 24, as a judge granted a temporary injunction in favor of the homeowners who brought the case led by Christopher Weseloh, who challenged the countyโ€™s position that the walkway is public.

In a post-disposition hearing held after appellate courts affirmed the publicโ€™s right to the path, Judge Syda Cogliati ruled that the plaintiffs, led by Weseloh, are entitled to preliminary relief while remaining issues are sorted out. The plaintiffs are requesting some restrictions or accommodations, such as possibly closing the walkway at night in the interests of safety. Judge Cogliati scheduled a settlement conference on June 30 to discuss this further.

The court denied the countyโ€™s attempt to end the case outright, signaling that key questions about how the ruling is implemented are still unresolved. The court has now ordered the parties into judicial mediation, suggesting the next phase of the dispute may be negotiated rather than decided in court.

Walk down the narrow strip of concrete that runs for 800 feet behind a row of oceanfront homes in Rio Del Mar, at both ends youโ€™ll find a six-foot cyclone fences with green slats blocking the way. The courts had already affirmed that the public can walk there, now the question is when that law will be enforced.

After an appellate court affirmed the publicโ€™s right to use the beachfront pathโ€”and the California Supreme Court declined further reviewโ€”the case has returned to the trial court to determine what happens next. The court is now positioned to monitor compliance, set deadlines, and, if necessary, order enforcement actions to ensure the long-disputed path is reopened. At this point, the question isnโ€™t whether access existsโ€”itโ€™s when the law will enforce it. For now, enforcement is paused under a court-ordered stay.

On March 26, I encountered jovial, young, Air B&B vacationers, getting their sunburn on, who were happy to joke with me. One offered me a beer as I passed. My welcome by the revelers was far different than when I meta homeowner two years earlier (see Good Times 4/10/24, goodtimes.sc/take-a-hike).

The 10-foot-wide path runs parallel to the shoreline. In 1929, Santa Cruz County accepted the strip as a public dedication. In 1953, the county appeared poised to abandon the walkway but never completed the legal steps to do so. Two decades later, under the California Coastal Act, access to the shoreline became a state priority and when coastal protections were applied to this stretch in the 1980s, public access was written into the terms.

Over time, the path blurred into private space with barriers, at times with fencing and temporary obstructions. Then, in 2023, the California Coastal Commission ordered the barriers removed and proposed roughly $4.78 million in fines.

A trial court sided with the homeowners in early 2024, calling the walkway private. Months later, an appellate court reversed that decision, finding the publicโ€™s rights had never been extinguished. On December 10, 2025, the California Supreme Court declined to intervene, leaving that ruling in place. The pathway is legally public. The homeownersโ€™ argument wasnโ€™t frivolous; it was just weaker once the historical record came into focus. They believed the public right had disappeared. Legally, it had not.

John P. Erskine, attorney for the Rio del Mar Homeownersโ€™ Association, declined to comment.

Funding Hope

Can the people of Santa Cruz own the Catalyst? Thatโ€™s what two local entrepreneurs think and theyโ€™ve started a campaign to see if people are interested.

On May 6th, Jay Brown and Jeremy Stone posted a video heard around the Bay Area when they called for the community to collectively buy the Catalyst. The building at 1011 Pacific Avenue that currently houses the historic music venue recently sold to GSH Ventures for $4.5 million and is slated to be destroyed and rebuilt as a mixed-use building to house 64 new apartments.

The crowdfunding idea came to the two longtime friends after watching the news about the shutdown of Spirit Airlines and the subsequent GoFundMe campaign to save the aviation company.

โ€œI love to do meaningful things,โ€ Brown says. โ€œSo what would it look like to take this model and do something that would inspire people? And that led me to the Catalyst.โ€

โ€œJay and I have the premise of meeting the moment,โ€ says Stone, who also owns Sonivore recording studio, sits on the Santa Cruz Arts Council and the Board of Trustees at the Kuumbwa Jazz Center.

 โ€œWhatโ€™s something that arises that feels meaningful to you and that has a lot of potential behind it but is also a bold thing to do?โ€ he continues. โ€œHow do you take action and not just talk about it? So we dived into it with the best of intentions.โ€

They launched SCBuysTheCatalyst.com, a website that currently has 2,239 people pledging $1.14 million for the campaign.

However, donโ€™t start booking concerts just yet.

At the moment, the campaign is only taking pledges from people to see what could be raised. No actual money has been donated or accepted as of this publishing.

โ€œThe pledges represent intention,โ€ Stone says. โ€œItโ€™s also an avenue of transparency. Weโ€™re keeping the people and the city up to date in real time of how things are evolving. We donโ€™t want people to think weโ€™re taking money prematurely or acting in a way that is out of sync with the intended stated goal.

In the Instagram videoโ€“that currently has 16,100 likes, 1,279 comments, 7,622 shares and 2,102 reportsโ€“ Brown says, โ€œSanta Cruz is legitimately about to lose the heart and soul of this city-The Catalyst.โ€ He goes on to explain that he and Stone came up with the idea to have 50,000 people donate a minimum of $45 dollars to raise $2.25 million. The other half of the money would come from wealthy benefactors and organizations.

One thought to raise the additional $2.25 million is to partner with UC Santa Cruz and have the university system contribute. Brown says there is a common local misconception that thereโ€™s a fracture between the university and the town. Often, locals see the school as only taking resources and housing from locals, but this is one way for the university to publicly give back.

โ€œTheyโ€™ve already been doing that for years but nobody knows it,โ€ Brown says. โ€œSo the long-standing story is that UCSC is just extracting from the community.โ€

Yet there is anotherโ€“and rather glaringโ€“obstacle in their way: neither the Catalyst nor the building are up for sale.

Most Santa Cruzans even remotely paid attention to the issue have been aware about the Catalystโ€™s building controversy. The building at 1011 Pacific Avenue and the Catalyst business were once both owned and operated by the beloved, rainbow-suspender-wearing eccentric philanthropist Randall Kane, who died in 2009. While the business is now owned by Joel Nelson, the building remained in the Kane family. It has been for sale in the pastโ€“most notably 2011โ€“but did not sell until this last year when GSH Ventures, a development company based in Mountain View, bought it for $4.5 million.

In February, representatives from both the Catalyst and GSHโ€“along with moderator Rina Zhou, Senior Planner for the City of Santa Cruzโ€“hosted a virtual town hall where they discussed plans for the future of the building and business. However, most of the virtual event was taken over by concerned or angry locals worried about everything from the preservation of Santa Cruzโ€™s history and music scene to the impact the building would have on other local businesses, such as the Tea House Spa, which sits adjacent to where the construction would occur. Others argued against the need for another seven-story high-rise apartment complex, while multiple others are being built around the city and many of the apartments remain empty.

Yet during the online town hall, it was Catalyst General Manager, Igor Gravic who noted representatives of the venue are in current talks with GSH about how to include a new, redesigned music hall in the future building. He told attendees that the current buildingโ€“built in 1938โ€“is โ€œlong in the toothโ€ and even before the building was sold, the Catalyst business owners were already exploring what their options were once the lease is up in 2028.

โ€œThis can be viewed as just a really good opportunity that the community can have for another 50 years,โ€ he explained at the online meeting.

The Catalyst declined to comment for this article.

Recently, a group calling themselves Save The Catalyst Coalition were unsuccessful in gathering 5,000 physical signatures in order to put a measure on the ballot that would allow voters to decide whether or not to classify the current Catalyst building as a historic building.

So, where does that leave SC Buys The Catalyst?

Itโ€™s a question that raises more questions than answers.

Escrow recently closed on the deal by GSH and the development company now fully owns the building and as far as the public knows, they have no plans to sell it. On that note, the Catalyst as a business and a brand is also not for sale at the time of this publishing.

But ifโ€“and this is a big ifโ€“the crowdfunding idea were to happen, it could possibly obtain 501(c)(3) status, often used for non-profits like 924 Gilman in Berkeley or the Green Bay Packers football team. Since itโ€™s a for-profit business, there are ways for a non-proftit to set up a for-profit subsidiary but it requires a lot of legalities to navigate which means more time, more money and lots of lawyers.  [1] 

There is also a third option of opening up a new venue in a different space altogether.

โ€œAnything is possible,โ€ Brown says. โ€œWeโ€™re keeping our eyes and ears open and asking ourselves, โ€˜Ok, what does the moment want from us?โ€™โ€

However, that raises the issue of not only zoning but also parking. By County ordinance,  โ€œplaces of public assemblyโ€ such as a music venue must accommodate one parking space for every three people in attendance. So, a venue the size of the Catalyst in another location would require roughly 300 parking spaces. It works in the current location downtown because of the various parking garages and limited parking lots already established.

One thing is clear, looking at the comments on Brown and Stoneโ€™s posts itโ€™s clear their idea has at least sparked the imagination and hope of the community. For now, the two idealists say they want to โ€œbe allies to the Catalystโ€ in whatever may happen moving forward.

โ€œThe Catalyst is an edifice,โ€ Stone says. โ€œIt holds all these memories for people andโ€“in a certain senseโ€“itโ€™s one of the last remaining vestiges of an image of a bygone Santa Cruz.โ€


 [1]how’s this?

Below the Surface

AAfter decades of researching health and wellness trends, from nutrition science to the latest nervous system hacks, Iโ€™ve come to two conclusions. First, most of us could benefit from a little more self-understanding. Second, there are 10,000 ways to get there, which can feel a little mindboggling. Pun absolutely intended.

Personal growth isnโ€™t always graceful. Iโ€™ve had my own collection of false starts. But completing a masterโ€™s degree in psychology opened my eyes to something important: so much of what drives our choices happens beneath the surface. Hidden beliefs, old stories, unconscious patterns, we all have them running in the background like tabs on an overloaded browser.

Now, if youโ€™ve spent any time exploring wellness in Santa Cruz, you know thereโ€™s no shortage of ways to untangle them. Beyond traditional therapy and the well-known Cognitive Behavioral, or CBT approach, thereโ€™s ACT, DBT, EMDR, art therapy, somatic or body work and brainspotting, to name a few.

Locally, weโ€™ve added our own distinctly Santa Cruz flavor to the mix: ecstatic dance, womenโ€™s singing circles, sound healing forest bathing, and yes, even cuddle therapy. Again, to name a few. Depending on the direction, healing can look like deep psychological insight or crying in a yurt while someone plays crystal bowls.

On one hand, all these choices can feel overwhelming. Therapy takes time, vulnerability and a not-insignificant financial investment. Plus, it takes a few sessions before you know whether the therapist or the practice is truly the right fit. Is it better to simply tune in to Dr. Phil? Not according to research.

The secret sauce

In a sea of options, research consistently shows that the single biggest predictor of healing isnโ€™t the modality itself. Itโ€™s the therapeutic relationship. In other words: do you feel safe, seen and understood by the person sitting across from you?

That may be reassuring news in a world overflowing with wellness trends. Because while approaches differ, healing often begins the same way: through safety and connection, curiosity and the willingness to understand ourselves a little more deeply.

In this 2-part series, Iโ€™m going to explore some of the many approaches to uncovering hidden beliefs, subconscious patterns and deeply held pain that keep us from living life to the fullest. I believe that no amount of self-study or episodes of Oprah can reveal what arises in a real relationship, so if youโ€™re ready to take that next step, I hope these insights will help.

A personalized approach

Maaliea Wilbur, founder of Santa Cruz and Los Gatos-based Therapy Works, says, โ€œWhile traditional talk therapy is a valuable foundation, many of our therapists integrate additional evidence-based approaches to support clients in more meaningful and effective ways.โ€

Wilbur further explains that at TherapyWorks, โ€œwe often remind people that therapy isnโ€™t just about talking, itโ€™s about finding what truly helps you feel better. Approaches like art therapy, creative expression, somatic-based work, and even walk-and-talk sessions offer more natural, personalized ways to process emotions and reduce stress.โ€

Her theory is that when therapy meets people where they are, it becomes more accessible, effective, and impactful, supporting lasting results.

I appreciate the menu of options, and as someone who has a hard time sitting still, I love the idea of a walk and talk session.

Acceptance and Commitment (ACT) and Parts Therapies

Expanding on the alternative approaches, I spoke with Licensed Marriage and Family therapist Audre Nelson, who helps clients better understand the hidden emotional patterns shaping their lives through Parts Therapy and ACT, or Acceptance and Commitment Therapy. Her work is rooted in the belief that many of the coping behaviors we develop in childhood, people pleasing, perfectionism, shutting down and overreacting, begin as protective โ€œpartsโ€ created to help us feel safe, loved or accepted. While those strategies may have once served a purpose, Nelson says they can continue โ€œrunning the showโ€ well into adulthood.

Through Parts Therapy, Nelson helps clients identify these younger emotional parts with compassion rather than judgment. Often, people arenโ€™t fully aware of why they keep repeating the same unhealthy patterns in relationships, work or family dynamics. By bringing attention to these inner parts, clients can begin healing old wounds and responding from a more grounded, adult place instead of reactive survival patterns.

Nelson also incorporates Acceptance and Commitment Therapy (ACT), which teaches clients to stop avoiding uncomfortable emotions and instead learn how to move through them with greater awareness and resilience. Rather than chasing constant happiness, ACT encourages people to build emotional flexibility, tolerate discomfort and cultivate deeper connection, authenticity and intimacy in their lives.

Brainspotting for insight

Daunting as it sounds, Scotts Valley therapist Erin Burton, LCSW uses a technique known as Brainspotting to help clients access and process emotions stored deep within the brain and body, often beyond the reach of traditional talk therapy. The core idea behind Brainspotting is simple: โ€œWhere you look affects how you feel.โ€ By identifying specific eye positions connected to emotional experiences, Brainspotting taps into the brainโ€™s subcortical regions, where trauma, memories and survival responses are stored.

Burton explains that many people try to โ€œlogicโ€ their way out of anxiety, depression or trauma, but healing often requires connecting with the body instead of overthinking. During a session, clients are guided to notice physical sensations and emotional responses while allowing the brain to naturally process unresolved experiences. The approach can help address issues ranging from low motivation and chronic stress to relational trauma, grief and overwhelming negative beliefs such as โ€œIโ€™m not good enoughโ€ or โ€œIโ€™m a burden.โ€

Burton says Brain spotting often helps people feel calmer, less emotionally triggered and more at ease in daily life. Some clients experience major shifts in just a few sessions, while others benefit from longer-term work depending on the depth of trauma theyโ€™ve experienced.

Today, most therapists, including those mentioned here, work remotely. Personally, Iโ€™ve done both remote and in-person therapy and my current practitioner is remote. Sheโ€™s also the one Iโ€™ve most closely clicked with. Again, there is no substitute for the therapeutic relationship, so I suggest prioritizing finding your person over meeting in person, although you know what works for you.

My hope is that in the future we approach therapy less as a crutch and more as a superpower, a way to step more fully into our potential. And perhaps within this or the next column, youโ€™ll find the approach or practitioner speaking expressly to you.  om

Audre Nelson, LMFT, 831.420.2040, audrenelsonlmft.com; Erin Burton, LMFT 831.498.4445, erinburtonlcsw.com ; Maalieaย Wilbur, LMFT, My Therapy Works, 831.234.6221 mytherapyworks.com .

Beers for Cheers

Banh mi sandwich plate with potato chips at Lรบpulo in downtown Santa Cruz.
Downtown Santa Cruz taphouse Lรบpulo pairs its coveted craft beer selection with Latin American and Spanish-inspired plates, from papas machas and tacos to vegan lionโ€™s mane โ€œcrab cakes.โ€

The Editor’s Desk

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Brad Kava frames this weekโ€™s AI cover story through the legend of John Henry, asking what happens when artists, businesses and communities face machines that can both help and harm.

Letters

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A Santa Cruz reader raises concerns over proposed City Charter changes, arguing that voters should closely examine shifts involving council authority, salaries, meetings and public oversight.

Trigger Plays

Kassandra Zarate and Luis Alfaro appear side by side in a promotional image for Mojada at UCSC Theater Arts.
UCSC Theater Arts presents Luis Alfaroโ€™s Mojada: A Medea in Los Angeles, a modern Chicano retelling of the Greek tragedy rooted in immigration, sacrifice and healing.

Making a Scene

A musician from the band Perch plays guitar in a recording studio.
A new compilation, Santa Cruz Scene Celebration Vol. 1, spotlights 12 local bands and celebrates its physical CD release May 31 at Streetlight Records with a performance by Perch.

Street Talk

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Share your dream home from TV or movies.

Snake Oil?

Priest Ranchโ€™s Snake Oil Cabernet Sauvignon may have a sly name, but this Napa Valley red delivers dark chocolate, anise, currants, plums and big California Cab character.

Foot Traffic Jammed

A green fence blocks a beachfront walkway beside homes in Rio del Mar.
Although appellate courts affirmed the publicโ€™s right to use the Rio del Mar beachfront walkway, access remains blocked as homeowners and Santa Cruz County return to court over enforcement and possible restrictions.

Funding Hope

The empty interior of the Catalyst music venue in downtown Santa Cruz.
A new community pledge campaign asks whether Santa Cruz locals could help buy or preserve the Catalyst, even as the historic venueโ€™s building faces redevelopment into mixed-use housing.

Below the Surface

A person reclines on a red couch during a therapy session, with the therapist blurred in the foreground.
Elizabeth Borelli begins a two-part look at therapy approaches in Santa Cruz, from ACT and Parts Therapy to somatic work, art therapy and walk-and-talk sessions.
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