.Miches and Ceviches

Mariscos Magníficos

Perla Pineda has been passionate about cooking since she was a little girl, growing up with the perspective that food is a way to connect with family, friends and culture.

Three years ago, she and her husband Sergio wanted extra income and a way to have fun. Although they each had full-time jobs and had never worked in the restaurant industry, they decided to start a food business on the weekends.

Miches and Ceviches was born and launched through social media. By exceeding their sales goals and help from their families, they purchased a food truck and expanded their business.

The authentic Mexican seafood and beverage favorites are currently being served at Off the Hook Deli on 41st Ave., with plans to re-launch the food truck and expand the menu soon.

The ceviche de camaron is a best-selling family recipe favorite, and the other dishes are Pineda’s creations inspired by other women in her life and visits to Mexico. Popular examples include the ceviche de pescado and the shrimp taco stuffed with mozzarella cheese.

Good Times: How did your business start?

Perla Pineda: Our initial goal for our first day of sales was 20 ceviches, and we ended up selling 99. Per client’s requests, we had a second day of sales and it went even better. And then it was after our third day of sales, my husband and I sat on the couch, looked at each other and said, “Holy crap, we might have something here.”

GT: What does Miches and Ceviches mean to your family?

PP: I have three kids aged 18, 14, and 2. Aside from the income, the business has impacted our family in such a positive way. It has really united us and brought us together, and allowed us to be more present in each other’s lives.

743 41st Avenue, Santa Cruz, 831-421-2247; michesandceviches.co


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