After officially designating September as Childhood Cancer Awareness Month, Scotts Valley Mayor Derek Timm moved on to another proclamation that was close to his heart.
Referencing incidents of hatred and discrimination across Santa Cruz County, he announced the Cityโs commitment to diversity, equity and inclusion, at the Sept. 1 City Council meeting.
โItโs our obligation to reject hate and bias in all forms,โ he said. โAnd that will make our community a stronger community.โ
The proclamation points to the โtragic death of George Floyd in Minneapolis,โ and the regional uptick in violence against minority residents since the Covid-19 outbreak as examples of where the United States has more work to do on improving itself.
โAs a community, we reject such acts,โ Timm said. โAnd so, I want to declare, on behalf of our community, and on behalf of our City Council, that we will continue our commitment to be an inclusive community that rejects stigma and bias against individuals.โ
That includes discrimination based on race, ethnicity, place of origin, physical ability, socioeconomic status, gender identity, sexual orientation, age and religion, he added.
โIn this last year I watched some of the commentary online, and how easily people snap,โ he continued. โAnd Iโve seen things that are said that cannot be taken back.โ
According to Timm, sometimes people donโt realize how much pain their words can inflict.
โPeople carry that with them,โ he said. โSo, I hope that we can treat each other with respect, and work together to overcome all our expressions of hate and bigotry.โ
Councilman Jack Dilles thanked the mayor for the โproactive statement supporting diversity,โ adding he sees it not just as an anti-hate gesture, but as a way to celebrate diversity.
โWeโre more in totality than we are individually,โ he said. โAnd I love that mix of just lots of different folks.โ
In an interview, Timm said his wife, Tricia, has told him what it was like for her to grow up as a Latina in California.
โBoth her parents immigrated from South America,โ he said. โOwning who she is, from a diversity standpointโversus trying to hide thatโhas empowered her to be a stronger leader in the business community.โ
It wasnโt necessarily overt signals that caused her to continually downplay her identity, Tricia explains.
โIt was just very subtle messages that you get throughout your life,โ she said.
โThat feeling of not belonging in a space is difficult, because youโre trying to belong but you know that there are just unconscious biases that may exist.โ
As she ascended the corporate ladder, as an attorney working in Silicon Valley during the dot-com boom of the late 1990s, she says she perfected โreading the roomโ for an atmosphere that wasnโt welcoming of her South American heritage and deemphasizing that part of her.
โThatโs just a coping mechanism that I developed over all those years,โ she said. โSo, I have this empathy for those in our community that arenโt part of the majority, whether itโs race, ethnicity, sexual orientation, sexual identityโwhatever the difference is from what the majority might be.โ
No one is immune from unconscious bias, she adds. Not even her.
Just the other day, she was telling her husband about a situation that happened after Looker, the Santa Cruz software company where she worked as general counsel, was acquired by Google for $2.6 billion in 2020.
โOur CEO was giving an update around Covid and he was saying, โWe got an update from the Chief Medical Officer I want to share,โโ she recalls. โI was the first person that said, โOh, what did he say?โ Our CEO, who was male, was like, โShe said.โ Iโm a womanโs advocate, and I have unconscious bias. Iโm trained, through culture, to think that the chief medical officer is a guy. So, we all have them, and we need to not be afraid to recognize that in ourselves.โ
Recently, the Timms have had discussions with a family friend whose daughter was bullied in middle school because of the color of her skin, Derek said.
โYou want to undo that for that person, but you also want it not to occur in the first place,โ he said. โWe want to let our community know that actions like that are wrong.โ
But the problem is, they keep happening, he said.
In a survey completed last year by the Scott Valley Unified School District, 20% of middle and high school students said they felt discriminated against on campus, for various reasons.
โThese arenโt isolated incidents,โ he said. โYou recognize that thereโs work that has to be done.โ
According to the mayor, both City and school officials are committed to taking these issues seriously.
After all, that survey was the result of activism by concerned parents, including those in the Scotts Valley Families for Social Justice Facebook group. And Timmโs proclamation came to fruition through the persistent work of Ashley Alvarez-Perlitch, its founder, who Timm thanked during the Council meeting.
โSheโs been awesome to work with,โ he said in the interview, adding they started working on the proclamation together a few months back. โI wanted to bring it back as the school year was starting.โ
Former City Manager Tina Friend also assisted in looking for ways Scotts Valley could improve its operations to โpush inclusivity forwardโ and keep the conversation alive, he added.
Alvarez-Perlitch said she was excited to hear Timm read the final version aloud.
โI was glad that Derek was really supportive of it,โ she said. โThereโs hope for the future.โ
Most recently sheโs been working on a Diversity, Equity and Inclusion committee at her daughterโs school, she said.
โWeโre working towards seeing if thereโs any materials that any of our classrooms lack, or what we can try to teach teachers, to highlight different cultural observances and share that with our kids,โ she said.














