The Many Loves of Lara Hardin

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Santa Cruz author’s new memoir arrives at Bookshop Santa Cruz

Disclaimer: I know Lara Love Hardin.

La Selva Beach resident Lara Love Hardin is having her autobiographical book release of The Many Lives of Mama Love at Bookshop Santa Cruz Aug.1. The hometown release is auspicious. Her novel’s journey, paralleling her life, takes place in Santa Cruz. Like a scene straight out of Central Casting, the Bookshop audience will be filled with actual characters from her brilliant heartfelt first memoir.

Second is that Hardin, along with previous Santa Cruz Mayor Cynthia Chase, have started a non-profit called The Gemma Project that helps incarcerated women get the support and guidance they need. Chase will also be Hardin’s conversation partner at this must-see book release party.

The original Gemma program is the organization that Hardin joined while she was in jail for fraud and opiates. When you finally get to read The Many Lives of Mama Love, you’ll realize Hardin’s takeaway from the portion of her life that was disreputable, was to help others who find themselves entangled in America’s prison system.

Spoiler Alert: I’m going to talk about the book.

Not since The Lost Boys has a work of art referenced Santa Cruz as heavily as The Many Lives of Mama Love. Our little beachside town is the backdrop, the shimmering screen, that’s behind every wrong turn Hardin takes. And she takes a lot of them. It’s a heavy story. You might think that a tale of a woman who finds herself in the pits of opiate addiction and then has the pivot of the century, facilitating best-sellers with people like The Dalai Lama, Archbishop Desmond Tutu, Jane Goodall and many others, is a whimsical tale. It is not. 

Trigger Warning: It gets sad (but then it gets happy).

While I was reading the advance copy of Mama Love in my front yard, I was texting Hardin and giving her my impressions on the fly. It was fun until I realized I had tears running down my cheeks. For those of us who have dealt with siblings, parents and others who got caught in the death grip of opiates, Hardin’s story rings depressingly familiar.

Hardin’s hold-nothing-back account of her life is a testimony to how fragile our existence on this planet is. Hardin is a survivor. 

She turned to crime to support her addiction. From getting a Master’s in Creative Writing and attending bourgeois garden parties, to picking the pockets and stealing the identities of the attendees, Hardin’s descent is subtle at first, then a downward rocket ship. Who would suspect a straight laced Californian looking soccer mom of ripping everyone off? And in some ways, this ability to be a chameleon is Hardin’s superpower. She can be many things to many people. It was in jail that she became Mama Love. It was out of jail she became a powerful literary agent and New York Times bestselling author.

Q & A

Are you looking forward to traveling around and talking about yourself?

I’ve been doing a lot of podcasts and interviews, but everything gets released on August 1, which is our launch week. After the Bookshop Santa Cruz release I fly to New York City the next morning for a talk at The Strand Bookstore. Then I go to Boston at Harvard Bookstore, then D.C. The schedule is still being filled in, but August 22 I’m in LA.

Are you nervous about seeing some people at The Bookshop event who want to talk with you?

I’m open to having conversations about just about anything. But it’s like one of the things I say in the book which is, do we let people pay for their crimes? If you met all your requirements, legally, are you forgiven? If you do your sentence, you pay your restitution, complete probation, are you done? Am I done? If there’s more to do, I’ll do it, but there is a point where internally, I’m done. I lost a lot of years living in fear and shame and running from imaginary mobs.

Do you still deal with shame?

It’s weird when I think I’ve done all this work in healing and then the fear and shame pop up out of nowhere. I just signed an author to my agency and she said she wanted to read my book. I gave her an advance copy of Mama Love. Two days later I get an email from her and the email is super-positive. She said she loved the book and the exploration of identity. And she closed with it’s an honor to work with you. But when I read the email, all I could think was that she doesn’t want me to be her agent now that she knows about me. A shame thought, no basis in reality, the exact opposite of what I’m reading in front of my eyes. The big difference now is I can notice that and think, “how interesting it is how the shame just pops back in so easily,” and I can let it go.

You went full Nine Perfect Strangers to prepare for writing your book.

I felt strongly that I needed to do Ayahuasca before I started writing the book. I didn’t have time for 30 years of therapy, I needed to hack it. Before I did it I got to speak to Gabor Maté, he’s the scientific advisor for the place I went to in Costa Rica. He’s an expert on addiction, has written a NYT bestseller and he’s an advisor there. He asked me what I was afraid of and I told him, number one, was that I was going to die. Two was that I was going to run off into the jungle all crazy and then die. I wanted to know how I reconcile being sober and going to the jungle to do a strong drug. 

Did Gabor Maté set your mind at ease?

When I first met Gabor Maté, he asked me when I was taking opiates, what was I looking for? I said it made me feel connected to people and gave me joy and a sense of belonging. He told me, that is what I am looking for.

Was it life changing?

I think it helped me write the book because I’m really embarrassed by my own emotions. And exploring the roots of that really helped.

In what ways did it help?

Ayahuasca opened up memories that I didn’t have before and gave me compassion for the people in my childhood. I’ve always told people that I’m fine to be alone, I prefer to be alone. I need my alone time. I’m an introvert. And then in the Ayahuasca I saw this pattern in my childhood where I learned early on, I was safer alone and I carried that into adulthood. And because I never challenged this early adopted pattern, I experienced profound loneliness in my life.

How did it inform the way you wrote your book?

I had to be totally honest and real and raw in the book or why bother writing it? I had to get out of my own way and out of my comfort zone. 

What’s your hope when people read it?

My hope is that people will resonate with the book. At the same time, if I’m going to have a big microphone for a while I want to do some good with it. Cynthia Chase and I co-founded a non-profit called The Gemma Project (.org) and it’s going to provide reentry services, particularly for women who are mothers. 80% of the incarcerated women in prison are mothers. Women need support to navigate the illogical and almost impossible jail system so they don’t end up back there.

How did your children, who are all in the book, feel about it?

I let all my kids read it. My youngest, Kaden, who just graduated high school really wanted to read it. He’s not a big reader, but he took it in his room and I kept checking in on him asking what page he was on. Finally he locked me out of his room and said we would talk about it tomorrow. He read it in six hours and texted me at midnight and said there’s a big problem at the end of the book.

I nervously asked what it was and he said there’s a typo at the end. The next day we talked and he said that he didn’t know any of that about me, about my life. It’s brought us closer. He did tell me there were boring parts. All the parts he wasn’t in.  

Get your copy of The Many Lives of Mama Love at Bookshop Santa Cruz on Tuesday, August 1at 7pm. 1520 Pacific Avenue, Santa Cruz

Quarry the Night

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Redwoods venue hosts STS9 double-header

This weekend the renovated Quarry Amphitheatre, in a picturesque spot between the ocean and the redwoods, will host two nights of Sound Tribe Sector 9. The group is famous for their groovy melodies and tasty jams blending rock, jazz, funk and electronic genres.

“My vision is to serve the campus and the community,” Quarry manager Jose Reyes-Olivas says, adding the public should keep an eye open for future events. “The Sound Tribe shows are just the beginning.” 

For the past six years, Reyes-Olivas has overseen everything Quarry related. Prior to that, he played an essential part in the outdoor ampitheater’s much needed $7.5 million renovation.

Before coming to the Quarry, Reyes-Olivas produced some of the largest benefit concerts in the Bay Area. He got his start in 1994, freshly graduated from UC Santa Cruz himself, helping a cause all too familiar to residents today.

“The levee in Pajaro had broken in 1994, ironically,” he recalls.

At the time, he was working for Watsonville’s Salud Para La Gente clinic, some of the first responders to the flooding.

“Bonnie Raitt had read about Pajaro and wanted to do a couple fundraisers for [Salud Para La Gente] and thus my career was launched,” Reyes-Olivas says.

Over the years, he would produce benefits with Raitt several times, along with Jackson Browne, Neil Young, Michael Franti and others before starting his own company, Sage Productions.

The Quarry’s history itself is also deeply grounded.

It operated as a working quarry in the 1800s and after the California Gold Rush it was the largest supplier of limestone to San Francisco. To this day you can still see the remnants of the old Cowell Lime Works at the base of the campus.

In 1967, two years after UC Santa Cruz was founded, modernist landscape architect Robert Royston was hired to build the Amphitheatre.

For 40 years it continued to be the background setting for ceremonies, concerts and lectures by activists and writers like Alex Haley, Delores Huerta and Angela Davis.

However, it closed in 2006 after it had fallen into disarray. Renovation fundraising started in 2014 and three years later the Quarry got its much needed facelift.

“To a certain degree I think in the original design they were trying to build it as a big classroom,” says Reyes-Olivas. “I know production, so I was looking at it from a different lens.”

Along with new seating, the Quarry received a new concrete stage, scaffolding for lights, power distribution and many of the key elements to make it an up-to-date, high-tech venue for all occasions. 

It even made an appearance in the 2020 FX miniseries Devs, filmed on the campus.

“One of the location scouts was a UCSC alum and he told his co-workers, ‘I think you should check out this place for a couple of scenes,’” Reyes-Olivas explains. “The location manager was so impressed he brought [writer and director] Alex Garland, who took to the whole campus. So it was actually the Quarry that reeled them in.”

Today, the 2,700 occupancy venue is run by Reyes-Olivas and his production team of eight students. “[The Quarry] is contemplative,” he says. “But at the same time, for live shows, it’s very badass.”

Some of the badass will be in a bottle for these shows. For a limited time, Woodhouse Blending & Brewing is selling a lighter IPA in collaboration with STS9, called “Wilder.”

“It’s something super clear and light but has the juiciness and flavor profiles of a hazy,” explains Woodhouse co-founder, William Moxham. Moxham became friends with the band after meeting them through keyboardist David Phipps’ wife, Valerie, in the local West African Drum and Dance scene.

STS9 performs Friday August 4 and Saturday August 5. Doors 6pm. The Quarry Amphitheatre at UC Santa Cruz, 1156 High St., Santa Cruz. $49.50 plus fees single day/$87.50 plus fees two day pass.


Currying Favor

Namaste Delivers the Spice

Sometimes you just need a curry. And for those times, there’s Namaste Indian Cuisine, located in the former home of the Westside’s Vasili’s, roughly at the corner of Mission and Trescony. Full disclosure: I’ve never met an Indian dish I didn’t like. Now back to the most recent encounter.

With a tempting menu, attentive service, a solid list of wines and beers, and a swirl of Indian pop tunes in the background, Namaste is a serious spice island that invites quick lunches or leisurely dining. We took big appetites to Namaste last week and we found plenty to enjoy.

The lunch menu is loaded with classic thali plates, where your choice of entree arrives on a platter accompanied by dal, rice, hot naan bread, fiery pickles, salad, garlicky raita and a sweet yogurt for dessert—a veritable banquet of multi-flavored dishes to enjoy. I always go for one of my favorite curries, Aloo Gobi ($16), an earthy dish that involves red potatoes, cauliflower, cilantro and onions in a gingery tomato curry sauce (patrons can specify degree of spiciness). A diehard tandoori addict, my lunch partner took a look at the dinner menu, where he found a long list of tandoori skewered fish, lamb and chicken, marinated in yogurt and garam masala and finished in a clay oven. This tandoori method of cookery results in items evenly cooked all the way through while remaining lusciously moist. He ordered the Tandoori Salmon ($25.95) and we both settled on ice tea ($3.50), all the while eyeing the chilled bottles of Taj Mahal beer being consumed by the couple seated next to us.

But the best part of our recent lunch at Namaste was discovering a new, gorgeous, intriguingly spiced starter—the house Avocado Chaat ($12.95). Arriving first, while our entrees were being made, the Chaat (Hindi for “snack”) was attractively presented. A plump cake of diced avocado, tiny bits of tomato and potato was infused with chilies, cumin, coriander seeds, yogurt and this complex sweet/hot creation was topped with pomegranate seeds and a dusting of dried mango. We couldn’t stop eating it, even while reminding each other that our main dishes were still to come. (The Avocado Chaat and other appetizer specialties are listed on the main/dinner menu.)

Entrees were as visually dazzling as the jewel-like chaat. Items were served in pretty metal bowls gathered on a large platter. Steaming hot flatbread lay next to a cluster of fiery pickles. Spice-intensive dal in a small bowl exuded fragrance of cinnamon and fenugreek.

The garlicky raita was a perfect addition to the large bowl of classic basmati rice. My main dish—the bronze-hued vegetable curry—was exactly what I craved. Studded with plump fresh English peas, the sauce-bathed cauliflower and organic potatoes were both comfort food and well-seasoned palate luxury. On another round platter, the crisp deep pink chunks of salmon filet sat on a bed of onions, cilantro and fresh limes.

Like my entree, this one came with all the bowls of spicy cool and hot sides, as well as a lovely little green salad of mixed baby beet leaves, arugula and spinach. I enjoyed adding spoonfuls of the sweetened yogurt, as well as the hot and garlicky raita onto bites of salmon. It was all vibrant and appealing and we didn’t want to stop eating.

Throughout our meal, service was excellent. The staff answered questions, checked on our progress and brought to-go containers which are always needed when portions are so generous. We had enough to take home for dinner again the next evening. Only this time we added glasses of our current house wine, the light alcohol Le Cigare Orange from Bonny Doon Vineyard. Namaste!

Namaste Indian Cuisine – 1501 Mission St. Santa Cruz. namasteindiabistro.com

Open daily 11:30am-2:30pm, 5-9pm (’til 9:30 Fri & Sat)

Joyus

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Sparkling Rosé

This non-alcoholic wine tastes just like the real thing. If you’re taking a break from alcohol but love a glass of crisp Rosé, then this is the way to go.

Joyus, based in Seattle, has made a superb Rosé wine ($27), but with the alcohol removed. Making a big splash with the judges in the San Francisco International Wine Competition, it won a gold medal.

Joyus also makes other non-alcoholic wine, including a Cabernet Sauvignon. The company ships for free in the continental United States on orders of $99 or more.

“So hang out with your friends, celebrate that special moment,” say the Joyus people. “We’ve got your back.”

drinkjoyus.com

Roaring Camp Moonlight Dinner Party

Two dinner parties remain this summer at Roaring Camp in Felton—Aug. 26 and Sept. 30. Treat yourself to a barbecue dinner (vegetarian options available) followed by a steam-train ride aboard vintage railway cars to the top of the mountain for music, dancing and hot cider. This four-hour event is $69.95; children age 2-12 $49.95.
For tickets and info visit roaringcamp.com

Wine made in Georgia by Teliani Valley

Ever tried wine made in the country of Georgia? Well, for about $14 you can buy a bottle of dry white wine called Tsolikouri made in the village of Orbeli by Teliani Valley, about 120 miles from the capital Tbilisi. The wine has a light-lemon color, aromas of green apple and fruit flavors of grapefruit and pineapple. Fresh and delicate, it is made from Tsolikouri grapes and imported by Georgian House of Greater Washington.
Georgianwinehouse.com

Bittersweet Bistro

I attended a marvelous food and wine event recently—A Taste of Paso hosted by Bittersweet Bistro in Aptos. The wines we tasted from Paso Robles were exceptional—as was the restaurant’s superb cuisine.
Bittersweetbistroaptos.com

Free Will Astrology

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For the Week of July 26

ARIES (March 21-April 19): You are about to read a thunderbolt of sublime prophecies. It’s guaranteed to nurture the genius in your soul’s underground cave. Are you ready? 1. Your higher self will prod you to compose a bold prayer in which you ask for stuff you thought you weren’t supposed to ask for. 2. Your higher self will know what to do to enhance your love life by at least 20 percent, possibly more. 3. Your higher self will give you extra access to creativity and imaginative powers, enabling you to make two practical improvements in your life.

TAURUS (April 20-May 20): In 1991, John Kilcullen began publishing books with “for Dummies” in the title: for example, Sex for Dummies, Time Management for Dummies, Personal Finance for Dummies and my favorite, Stress Management for Dummies. There are now over 300 books in this series. They aren’t truly for stupid people, of course. They’re designed to be robust introductions to interesting and useful subjects. I invite you to emulate Kilcullen’s mindset, Taurus. Be innocent, curious and eager to learn. Adopt a beginner’s mind that’s receptive to being educated and influenced. (If you want to know more, go here: tinyurl.com/TruthForDummies)

GEMINI (May 21-June 20): “I could be converted to a religion of grass,” says Indigenous author Louise Erdrich in her book Heart of the Land. “Sink deep roots. Conserve water. Respect and nourish your neighbors. Such are the tenets. As for practice—grow lush in order to be devoured or caressed, stiffen in sweet elegance, invent startling seeds. Connect underground. Provide. Provide. Be lovely and do no harm.” I advocate a similar approach to life for you Geminis in the coming weeks. Be earthy, sensual and lush. (PS: Erdrich is a Gemini.)

CANCER (June 21-July 22): I hereby appoint myself as your temporary social director. My first action is to let you know that from an astrological perspective, the next nine months will be an excellent time to expand and deepen your network of connections and your web of allies. I invite you to cultivate a vigorous grapevine that keeps you up-to-date about the latest trends affecting your work and play. Refine your gossip skills. Be friendlier than you’ve ever been. Are you the best ally and collaborator you could possibly be? If not, make that one of your assignments.

LEO (July 23-Aug. 22): There are two kinds of holidays: those created by humans and those arising from the relationship between the sun and earth. In the former category are various independence days: July 4 in the US, July 1 in Canada, July 14 in France and June 2 in Italy. Japan observes Foundation Day on February 11. Among the second kind of holiday is Lammas on August 1, a pagan festival that in the Northern Hemisphere marks the halfway point between the summer solstice and autumn equinox. In pre-industrial cultures, Lammas celebrated the grain harvest and featured outpourings of gratitude for the crops that provide essential food. Modern revelers give thanks for not only the grain, but all the nourishing bounties provided by the sun’s and earth’s collaborations. I believe you Leos are smart to make Lammas one of your main holidays. What’s ready to be harvested in your world? What are your prime sources of gratitude?

VIRGO (Aug. 23-Sept. 22): For many of us, a disposal company regularly comes to our homes to haul away the garbage we have generated. Wouldn’t it be great if there was also a reliable service that purged our minds and hearts of the psychic gunk that naturally accumulates? Psychotherapists provide this blessing for some of us, and I know people who derive similar benefits from spiritual rituals. Getting drunk or intoxicated may work, too, although those states often generate their own dreck. With these thoughts in mind, Virgo, meditate on how you might cleanse your soul with a steady, ennobling practice. Now is an excellent time to establish or deepen this tradition.

LIBRA (Sept. 23-Oct. 22): I’m wondering if there is a beloved person to whom you could say these words by Rumi: “You are the sky my spirit circles in, the love inside love, the resurrection-place.” If you have no such ally, Libra, the coming months will be a favorable time to attract them into your life. If there is such a companion, I hope you will share Rumi’s lyrics with them, then go further. Say the words Leonard Cohen spoke: “When I’m with you, I want to be the kind of hero I wanted to be when I was seven years old.”

SCORPIO (Oct. 23-Nov. 21): Your theme for the coming weeks is “pleasurable gooseflesh.” I expect and hope you’ll experience it in abundance. You need it and deserve it! Editor Corrie Evanoff describes “pleasurable gooseflesh” as “the primal response we experience when something suddenly violates our expectations in a good way.” It can also be called “frisson”—a French word meaning “a sudden feeling or sensation of excitement, emotion or thrill.” One way this joy may occur is when we listen to a playlist of songs sequenced in unpredictable ways—say Mozart followed by Johnny Cash, then Edith Piaf, Led Zeppelin, Blondie, Queen, Luciano Pavarotti and Yellow Magic Orchestra. Here’s your homework: Imagine three ways you can stimulate pleasurable gooseflesh and frisson, then go out and make them happen.

SAGITTARIUS (Nov. 22-Dec. 21): “Fire rests by changing,” wrote ancient Greek philosopher Heraclitus. In accordance with astrological omens, I ask you to meditate on that riddle. Here are some preliminary thoughts: The flames rising from a burning substance are always moving, always active, never the same shape. Yet they comprise the same fire. As long as they keep shifting and dancing, they are alive and vital. If they stop changing, they die out and disappear. The fire needs to keep changing to thrive! Dear Sagittarius, here’s your assignment: Be like the fire; rest by changing.

CAPRICORN (Dec. 22-Jan. 19): There’s ample scientific evidence that smelling cucumbers can diminish feelings of claustrophobia. For example, some people become anxious when they are crammed inside a narrow metal tube to get an MRI. But numerous imaging facilities have reduced that discomfort with the help of cucumber oil applied to cotton pads and brought into proximity to patients’ noses. I would love it if there were also natural ways to help you break free of any and all claustrophobic situations, Capricorn. The coming weeks will be a favorable time to hone and practice the arts of liberation.

AQUARIUS (Jan. 20-Feb. 18): “Silent gratitude isn’t very much use to anyone,” said Aquarian author Gertrude B. Stein. She was often quirky and even downright weird, but as you can see, she also had a heartful attitude about her alliances. Stein delivered another pithy quote that revealed her tender approach to relationships. She said that love requires a skillful audacity about sharing one’s inner world. I hope you will put these two gems of advice at the center of your attention, Aquarius. You are ready for a strong, sustained dose of deeply expressive interpersonal action.

PISCES (Feb. 19-March 20): According to the International Center for Academic Integrity, 95 percent of high school students acknowledge they have participated in academic cheating. We can conclude that just one of 20 students have never cheated—a percentage that probably matches how many non-cheaters there are in every area of life. I mention this because I believe it’s a favorable time to atone for any deceptions you have engaged in, whether in school or elsewhere. I’m not necessarily urging you to confess, but I encourage you to make amends and corrections to the extent you can. Also: Have a long talk with yourself about what you can learn from your past cons and swindles.

Homework: What single good change would set in motion a cascade of further good changes? Newsletter.FreeWillAstrology.com

Sampa Brazilian

Sabor to the core

A surfer since he was born and raised in Sao Paulo, Brazil, Ricardo Malia moved to Santa Cruz in 2011 to learn English and ride the waves. He set his eyes on the restaurant industry, to serve the Brazilian food he grew up eating. He and his family served inside Woodhouse Brewery in 2021, and they were such a hit that they were able to open Sampa Brazilian Food in June.

It’s open every day from 11am (close 4pm Mon-Thurs, 9pm Fri/Sat, 7pm Sun). Ricardo defines the menu as a blend of traditional and street Brazilian favorites.  A flagship entrée is the picanha, a very traditional high-quality top-cut sirloin steak, chargrilled and served with rice, beans and farofa (fried yucca flower with bacon, oil and onions). Then there’s the feijoada, a black bean stew with sausage, bacon, dried meats and collard greens. They also offer a vegan version of this dish, as well as a tofu moqueca, a vegetarian tomato broth stew with veggies and coconut milk.

How would you define Brazilian food?

RICARDO MALIA: A mix of flavors because Brazilian food has diverse influences. People from many other cultures came to Brazil over the centuries and integrated their cuisines. European cuisines like Italian, Portuguese and Spanish mix in, but there are also African and Indigenous influences as well. Brazilian food has really rich and deep, developed flavors that come together to bring a really unique culinary experience.

How do Santa Cruz and São Paulo compare?

They are really different. Sao Paulo is one of the biggest cities in the world, and has big city problems like poverty, violence and traffic. But Santa Cruz is a small town with a big community. My family and I love Santa Cruz, and so we decided to make our lives here. To have the beach and the connection to the ocean, combined with such a great community makes Santa Cruz a very special place to live.

841 North Branciforte Avenue, Santa Cruz; sampabrazilianfood.com

Murals On The Move

A new phase of the ongoing Moveable Murals project at the City Hall building in Watsonville  went up Tuesday. 

Seven murals, ranging in size from four by eight feet to eight by 20-feet, were installed to City Hall’s walls. The artwork showcases Watsonville and Aptos High School students who are exploring the theme of personal identity through their English literature and ethnic studies classes.  

The 20-foot-wide mural is a composite of high school students’ art work. PHOTO: Tarmo Hannula

The project is a joint effort between the City of Watsonville and Pajaro Valley Arts (PVA). Pajaro Valley Unified School District and PVA are in charge of exhibiting the murals made up of photo collages of 39 student works selected from 150 entries. The final results are printed on vinyl and then designed by artists Karen Lemon, Judy Stabile, and Rhia Hurt.

 “The Identity Portrait Project synthesized examples from art and literature into individual student artworks focused on identity, history, and what lies beneath the surface of outside appearances, ” said Hurt, Visual and Performing Arts Teacher on Special Assignment for PVUSD. Students bravely shared parts of themselves with their peers and the community by participating in this project.

Watsonville Native Filmmaker Seeks Hometown Talent

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Filmmaker and Watsonville High School alumnus Gabriel Medina has already had several independent Hollywood-level movies on his resume, with various roles including writer, producer and director. 

He recently earned his MFA from University of Southern California’s famed Peter Stark Producing Program. 

Now, he has returned to his hometown to make a film he hopes will put the city on the map as a destination for other filmmakers.

Medina is putting out the call for Watsonville residents: the production needs actors, crew and other positions for “They Know Not What They Do,” a horror-thriller film that the independent production company Rustic Films green-lit. 

He will produce the film, while Oscar Ramos will direct. Both hope that it will make it as far as the Sundance Film Festival.

Medina foresees a future where filmmakers travel to Watsonville to ply their craft and where businesses and the community at large will benefit from the industry’s presence.

According to Median, the movie and television industry has worn out its welcome Hollywood—arguably the nation’s nerve center for mainstream cinema. Residents are increasingly fed up with having on-scene sets in their neighborhoods and producers pay as much as $800 per location for a permit. 

But the regality of that Southern California cinematic cornerstone can still be found in smaller burgs such as Watsonville, where aspiring filmmakers need only draw from the people and resources of their hometowns, Medina says.

“I think we need to tap into that excitement,” he says. “L.A. is just kind of worn out. So I really want to signal to the people who are in the independent film route, ‘look, we made this feature film here. Come make a film with us.’”

The creative underpinnings are already here: the Latino Youth Film Institute has brought filmmaking to many schools and the Watsonville Film Festival has garnered national attention.

Additionally, the arts scene is thriving, with the Pajaro Valley Arts Council now headquartered in the Porter Building on Main Street.

But while schools, colleges and universities offer film programs, Medina says, they do not give real-world, boots-on-the-ground experience of how to organize the myriad aspects of making a movie. That’s where he comes in.

“What I want to test out with this particular project is if Watsonville has the ability to sustain feature filmmaking,” he said. “I want to bring more productions up here, but I want to have a solid crew. I think we have the talent, and I think we have the interest and I think people are going to say, ‘well, there is a film being made here. That’s something I want to tap into and be a part of.’”

After he graduated in 2010, Medina already had several semesters of filmmaking experience from the school’s Film and Video Academy.

He then attended UC Los Angeles—one of the world’s best film schools—where he studied Latino filmmaking.  

Medina returned to Watsonville to work at Digital NEST, where he taught the craft to new generations of aspiring filmmakers and eventually developed the organization’s Digital Arts and Technology program.

Medina’s resume includes more than a dozen films, including “Don’t Look Back,” a horror-thriller film with religious overtones, “Eternidad,” a short horror film and “Painter of Dreams,” a documentary about artist Guillermo Aranda.

He now runs his own production company, Calavera Media.

“I’m back, and I’m bringing a feature film project, and I would love more than anything to signal to Hollywood that our community is behind this project, and that we can get these things made here,” he says. “Honestly, I want to be back home and championing my community.”

For information and to inquire about being a part of “They Know Not What They Do,” visit calavera.media or email in**@ca***********.com.

Cabrillo name change: division precedes decision

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Debate continues as August 7 reveal nears

The final community forum discussing the renaming of Cabrillo College was held via Zoom on Wednesday night. Opinions remained split over every aspect of the issue.

As at previous gatherings, some in attendance remarked that the stages of the process lacked transparency, while others insisted that they were kept well-informed and pointed out that the debate has been ongoing for three years.

Some felt that the timing of the process, which has spanned across the COVID lockdown and winter floods, hindered fair and full involvement of the community.

Kristin Fabos, Cabrillo’s Public Information Officer, said that the community forums were announced in emails, published in the media and posted on Cabrillo’s social media sites.

The nature of the name selection committee was also questioned, as was the lack of a county-wide vote on the matter.

Cabrillo President Matt Wetstein assured the process was as fair and democratic as possible within the framework of a diverse, volunteer committee. He said that other suggested ways to involve greater participation, from scientific polling to a formal ballot-casting, were cost prohibitive.

Still, many remained unconvinced.

John Govsky, Enrique Buelna of the Cabrillo Hispanic Affairs Council and Martin Garcia, a member of the name selection committee, are all instructors at Cabrillo and were participants in the original petition to change the name. All three defended the process and insisted that Juan Rodriguez Cabrillo’s participation in violent conquest and colonial expansion necessitated the institution’s name change.

Opponents of the name change pointed to the cost involved and ambiguous clear plans to address the concerns of Native Americans going forward as reasons to find another solution.

The Governing Board of Trustees will announce their choice for Cabrillo’s new name at a meeting on Aug. 7.

The public is invited to attend the meeting.

Questions  and comments in advance of the meeting can be emailed to Ronnette Smithcamp, Executive Assistant to the Governing Board of Trustees at: rosmithc@cabrillo.edu

If you go:

Where: Cabrillo College Aptos Campus
6500 Soquel Drive, Horticulture Building (see map)
(moved from Watsonville to increase seating capacity)
When: Aug. 7, 6:00 pm


Preparing for the Worst

DISCLAIMER: Please note there is some strong language in this story describing a school shooting scenario. 

A voice rings out over the handheld radio: “Numerous callers reporting gunfire in the middle school gym.”

With that, the first active shooter scenario of the afternoon kicks into gear. 

On July 14, at the San Lorenzo Valley Unified School District tri-campus, the Santa Cruz County Sheriff’s Office continued its week-long active shooter training.

Volunteers cry for help and banged on walls, simulating a mass casualty event.

“We are now getting reports of multiple injuries,” a woman says over the airwaves.

Firefighters, deputies and police swarm up the outdoor steps, bark orders and tend to victims.

Within moments the threat is neutralized.

The trainees deal with the fallout: wailing patients simulating traumatic injuries, disoriented people wandering the wrong way, professionals from various agencies navigating the chain of command.

A thick red substance sourced from a mannequin dealer was everywhere, including on the first responders assisting patients.

“They’re gonna get blood on their hands,” says Lt. Nick Baldrige, of the Sheriff’s Office, from outside the yellow caution tape.

Even though there was no firearm-toting criminal in the SLVMS gymnasium, there was plenty that felt real about the scenario.

Painful Precursors

Here in the Santa Cruz Mountains, the threat of gun violence is anything but imaginary.

An alumnus of this very campus, Alex Fritch, was slain during the VTA rail yard shooting in San Jose in 2021.

Sgt. Damon Gutzwiller, another SLVHS grad, was killed the year prior in Ben Lomond. Gutzwiller was ambushed with gunfire and improvised explosive devices by an ex-Air Force sergeant, Steven Carrillo, in Ben Lomond.

In 2019, three people were killed and 17 others injured by a gunman at the Gilroy Garlic Festival, 40 miles to the east.

Last week, two people suffered gunshot wounds near Freedom Elementary School, in Watsonville.

The day of the training, there was a contingent of law enforcers armed with live ammunition along the perimeter of the drill area at SLVUSD’s campus. They were on-hand to keep the public out and in case something more serious occurred.

During last year’s active shooter training at Scotts Valley High School, one actor made a comment that was interpreted as a potential threat, which turned the professional development session into an hours-long hunt for possible danger.

The silver lining to that disruption: it proved quite the learning experience.

“We got to see firsthand how well different agencies can come together, quickly establish command and mitigate a threat,” Scotts Valley Police Department Capt. Jayson Rutherford says. “It also increased our security measures at the training site and our screening procedures for role players.”

According to Rutherford, that incident wasn’t the reason for the venue change.

“We wanted officers to experience a different location to respond to,” he says, noting all SVPD patrol staff and detectives signed up this year.

Local Protocol

Lt. Baldrige explains that getting all the players some practice working together ahead of a critical incident is crucial.

“The faster we can provide treatment, the more lives are gonna be saved,” he says, noting there were 24 volunteers in attendance Friday. “This has evolved, just as law enforcement’s response to mass shootings has evolved.”

Around the time of the 1999 Columbine High School massacre, police were taught to follow the surround-and-call-out model, where law enforcers create a perimeter and attempt to contact the suspect with the help of tactical officers.

A Colorado commission recommended a change in practices, where the initial responders are sent into harm’s way more quickly.

“There was a transition,” Baldrige says of the move away from surround-and-call-out. “It was the tactic they had at the time, because this wasn’t really a thing pre-Columbine on the level we have now.”

According to Pew Research Center data, there were three active shooter incidents (categorized by the FBI as “one or more individuals actively engaged in killing or attempting to kill people in a populated area”) in 2000; that rose to 61 in 2021.

Locally, active shooter training began in 2013, with Nathan Manley, a campus police officer at UC Santa Cruz, heading it up.

Manley now works in the private sector in Silicon Valley, but his mass violence response organization (IMVR Group) has been providing consulting services to the Sheriff’s Office, which took the reins this year.

For a while, the “diamond formation” was the go-to technique, says Baldrige.

“You would have a person in the front, a flank on each side and then a rear guard,” he says. “You’d need four (officers) to be able to move that way.”

This presented problems for rural locales like Felton.

“You think about using this as a scenario—the San Lorenzo Valley—it could take a little bit to get that fourth person here,” he says. “If you’re having to wait … we’re losing lives. And so now it’s transitioned into: You hear gunfire, you go towards gunfire. And you try to neutralize that threat as quickly as possible.”

There’s been a shift in how firefighters respond to active shooters, too—moving away from a more passive role during the early moments of a response.

“Historically, we ‘staged’ for incidents where there was any sort of threat,” says Zach Ackemann, deputy director of IMVR Group. “However, we realized, in recent years, that there was a need to get advanced care to the patients as soon as possible.”

Authorities note that if a call has already been designated an active shooter situation, the question of whether deadly force can be used or not is moot.

“You do not have to wait for someone to shoot at you first, I will tell you that,” Escalante says.

He explains lethal measures can be employed if there’s an immediate threat of death or serious injury, or if a fleeing felony suspect is believed to be likely to kill or maim someone.

Coordination & Action

While last year’s event, held just days after the Texas school shooting in Uvalde, hosted attendees from 40 different agencies from far and wide—including personnel from UC Berkeley, UC Davis and Sonoma State—this time, training efforts were focused more on providing comprehensive studies for local officials.

By Friday that meant at least 435 participants—police officers, firefighters and medical personnel—had gone through the classes, which included sessions for hospital staff and dispatchers.

Andrew Dally, the Capitola Police Department chief, says from his perspective active shooter training must continue to happen annually, at a minimum.

“In incidents such as an active shooter, multiple agencies from this region will respond,” he says. “These officers will have to work together, and having this type of training allows us to train together—and with similar tactics—which will provide the path for future coordinated responses.”

Chief Escalante points out that active shooter training actually came in handy last October when a report of “shots fired” came in from Santa Cruz High School—which, thankfully, turned out to be a hoax.

“We didn’t hesitate,” he says. “Multiple officers went in as soon as they arrived.”

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Preparing for the Worst

Sheriff’s Office holds active shooter drills at San Lorenzo Valley Campus
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