Mendez Takes Over as Watsonville City Manager

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New Watsonville City Manager Rene Mendez stepped into the leadership role on July 1. 

Just three days later he was driving Watsonville City Councilman Jimmy Dutra through the Spirit of Watsonville Fourth of July Parade in a Chevrolet Corvette, and, in the time before and after, working feverishly with staff on a key ballot measure for the November election, and meeting with several local organizations.

โ€œItโ€™s a balancing act,โ€ he says.

Mendez, 57, was named the cityโ€™s chief executive in April, bringing to an end a months-long search to find a replacement for former city manager Matt Huffaker, who is now the city manager at Santa Cruz.

He brings in three decades of experience in state, county and city government, including the previous 18 years as the city manager with the City of Gonzales. In that role, Mendez, among other things, led efforts to create a Health in All Policies initiative, a youth council that represents the cityโ€™s young people at city council and school board meetings and an ambitious microgrid energy project. He was also instrumental in convincing agricultural industry giants Taylor Farms and Mann Packing to set up in the Monterey County city of roughly 9,000 residents.

Mendez says he sees several parallels between his new job and old stomping grounds, but explained that he first wants to embed himself within the Watsonville community before moving forward with any initiatives.

โ€œIโ€™m going to be available and accessible, and I want to learn,โ€ Mendez says. โ€œI have my thoughts, ideas and approaches, but part of the art of this is to figure out how it works โ€ฆ Clearly, thereโ€™s a lot of great stuff going on, and, to me, itโ€™s how I can support and enhance that and not get in the way of the stuff thatโ€™s going on.โ€

But, he adds, there are three issues that will likely be focal points of his tenure with Watsonville: housing, economic vitality and community engagement. All three issues, he explains, are interconnected, and have big implications for the cityโ€™s large population of youth and young adults. He says the city should help in any way it can in creating paths for its younger residents to access higher education, find a good-paying job and, ultimately, own a home.

โ€œHow do we tap into [this generation] to get more involved in their community?โ€ Mendez says. โ€œObviously, we want to work with all segments of the community, but one of the challenges and goals that I see is how do we bring in segments of the community that have not felt that theyโ€™ve had access or participated. Itโ€™s not easy, and itโ€™s not going to happen overnight. But that doesnโ€™t mean weโ€™re not going to keep knocking on the door.โ€

Mendez signed a five-year deal with a base annual salary of $240,000. 

He takes over during a time in which Watsonvilleโ€™s leadership and direction could see big changes. Three city council seats will be up for grabs in the upcoming Nov. 8 election, and Watsonville voters will also decide whether to support the extension of current outward growth restrictions and a half-cent sales tax measure.

He says he made the decision to leave Gonzales for Watsonvilleโ€”a move made easier after the recent graduation of his two sons from Gonzales High Schoolโ€”to continue his โ€œprofessional growth.โ€

โ€œOne of the things that I hope people find out about me is that I donโ€™t sit stillโ€”Iโ€™m not a maintainer,โ€ he says. โ€œI think you have to maintain things but Iโ€™m always working to improve.โ€

Mendez is a first-generation Mexican American who grew up in the Central Valley and worked in the agricultural fields as a youth. He holds a masterโ€™s degree in public policy from Duke University. He first worked as a state legislative analyst before being hired as an analyst for Solano County and then as the County Administrator for Inyo County. He then joined Gonzales as the cityโ€™s lead public official.

It took all of two weeks for him to realize that being a city manager is โ€œthe best job in the world.โ€ 

He came to that realization when a woman randomly walked through his door and asked if the city had a youth soccer league. At the time, Gonzales did not. So he told her to gather the coaches and kids and the city would find the fields and equipment. That was the start of a strong partnership between the youth soccer league and the city that has paid dividends for the community multiple times.

โ€œThat was a reminder that sometimes the investment is only like 2 cents and the return is amazing,โ€ Mendez says. โ€œYou had parents, kids, families thereโ€”salen todos. So, now, from a city perspective, you can participate, you can ask questions, you can put a table out there for informationโ€”aver queโ€”you donโ€™t have to force it on people because theyโ€™re already there. If the city wants to do that by themselves that would take more effort and resources โ€ฆ That, to me, is why I think this work is so exciting. Making those connections.โ€

Things to Do in Santa Cruz: July 6-12

ARTS AND MUSIC

DANIEL CHAMPAGNE When the Aussie prodigy first picked up his fatherโ€™s guitar at the age of five, it simply made sense. By 12, Champagne was penning original songs and began training classically while performing wherever and whenever possible. Over the last decade, the musician has released five acclaimed records, averaged about 300 live dates annually and shared stages with Lucinda Williams, Ani DiFranco, Judy Collins and Rodrigo y Gabriela. $25. Wednesday, July 6, 7:30pm. Kuumbwa Jazz, 320-2 Cedar St., Santa Cruz. kuumbwajazz.org.

THE WAYBACKS The San Francisco foursome has been perpetually evolving for more than two decadesโ€”and continues to experiment with an eclectic sound driven by guitarist James Nash, fiddle virtuoso Warren Hood, bassist Joe Kyle Jr. and drummer Chuck Hamilton. The outfitโ€™s blend of improvisation, skill and animated irreverence equates to a musically satisfying experience in any setting. โ€œThe whole spirit of improvisation has always been the cornerstone of this band for me,โ€ Nash says. โ€œI can do whatever I feel like doing at any moment.โ€ $25. Sunday, July 7, 7:30pm. Michaelโ€™s on Main, 2591 Main St., Soquel. michaelsonmain.info.

MAN IN BLACK From the crying weeping willows of โ€œBig Riverโ€ to the fiery ring โ€œbound by wild desireโ€ in โ€œRing of Fire,โ€ the Santa Cruz quartet does all things Johnny Cash. Boardwalk shows are on the Colonnade Stage, located on the beachside of Neptuneโ€™s Kingdomโ€”the dance area is in front of the stage. Free. Thursday, July 7, 8:30pm. The Colonnade at the Santa Cruz Beach Boardwalk, 400 Beach St., Santa Cruz. (Free Movie at the Beach features Little Shop of Horrors on Friday, July 8, 9pm). beachboardwalk.com.

HOUNDMOUTH WITH SAM FILIATREAU The hard work is starting to pay off for Indiana alt-rockers Houndmouthโ€”SPIN and Esquire wrote that theyโ€™re one of Lollapaloozaโ€™s must-see acts. Garden & Gun said, โ€œYouโ€™d be hard-pressed to find a more effortless, well-crafted mix of roots and rock this year than the debut album from this quartet.โ€ Since then, the group has performed at Austin City Limits, Bonnaroo and the Newport Folk Festival. $29 plus fees. Friday, July 8, 8pm. Felton Music Hall, 6275 Highway 9, Felton. feltonmusichall.com.

JAKOB NOWELL WITH NOAH VONNE Thereโ€™s no way to escape your last name. Jakob Nowell embraces it. Hell, it represents the musical talent embedded in his DNA. Jakob knows there will never be another Bradley Nowellโ€”gone-too-soon Sublime frontman. So, heโ€™s forging his own path. โ€œIโ€™ve always really liked the stage,โ€ Jakob told Billboard. โ€œBeing an entertainer and a performer has always really resonated with me. I feel more comfortable up there in front of an audience than on the ground floor talking to people.โ€ $15/$20. Saturday, July 9, 9pm. Moeโ€™s Alley, 1535 Commercial Way, Santa Cruz. moesalley.com.

โ€˜EMPTY CHAIRโ€™ Two years ago, the inspiration for a short play about Calvary Church Founders Day was ignited after Scotts Valley historian Jay Topping discovered that Agnes Scott was one of Calvary Churchโ€™s original members in 1861. Topping stars as Agnesโ€™ husband Hiram in a trip back in time, written by Dana Bagshaw and directed by Matt Matthews. The performance starts in the courtyard, moves into the church and ends outside where it began. A Q&A will follow both performances. Free (donations appreciated). Saturday, July 9 and Sunday, July 10, 4pm. Calvary Episcopal Church, 532 Center St., Santa Cruz. cd*******@*tt.net.

COMMUNITY

DOWNTOWN ANTIQUE FAIR Plunge deep into a world where Bakelite, Fire King milk glass and Couroc reign supreme. Free. Sunday, July 10, 8am-5pm. Lincoln Street between Pacific and Cedar, Santa Cruz. 831-476-6940.

GROUPS

TODDLER STORYTIME The weekly bilingual programโ€”in-personโ€”includes sing-alongs, nursery rhymes and books that foster early literacy. Free. Wednesday, July 6, 11:30am-12:30pm. Freedom Branch Library (Meeting Room), 2021 Freedom Blvd., Watsonville. cityofwatsonville.org.

BACKBEAT JAZZ JAM Players of all skill levels are invited to sit in with the house band, and all are invited to watchโ€”dancing is encouraged if the vibe feels right. The focus: jazz from the Great American Songbook. Free (donations accepted). Sunday, July 10, 3-6pm. Santa Cruz Veterans Hall, 846 Front St., Santa Cruz. jazzsantacruz.org.

OUTDOORS

SANTA CRUZ SANDHILLS TOUR Experience Santa Cruzโ€™s most sensitive ecosystem, the sandhills, during a two-mile guided walk. Learn about the habitatโ€™s formation and the unique plants and animals adapted to the area. Meet at the campground amphitheater off Graham Hill Road and journey through a breathtaking setting in the mountains. Free ($10/daily use parking fee). Sunday, July 10, 9-11am. Henry Cowell Redwoods State Park, 101 North Big Trees Park Road, Felton. thatsmypark.org.

Heartless Bastards Bring an Explosion of Cathartic Rock to Felton

โ€œRevolution,โ€ the opener on Heartless Bastardsโ€™ 2021 A Beautiful Life, begins gently with an acoustic guitar moving back and forth between two simple chords. Frontwoman Erika Wennerstromโ€™s vocals drift in, unrushed and relaxed, similar to that calm-before-the-storm temperament Lou Reed evokes in the opening minutes of the Velvet Undergroundโ€™s โ€œHeroin.โ€

โ€œWhere you going, my friend?โ€ Wennerstrom croons in her deep alto voice. โ€œHave you forgotten when there was a time filled with hope instead of fear that’s in your heart?/ There was a time when life was simple and innocent to start. Do you remember? Do you remember?โ€

The light tingle gains more steam when Wennerstrom asks again, โ€œDo you remember?โ€ An abbreviated orchestra of strings and synth become audible, alongside the lone guitar, as her vocals jump an octave higher: โ€œConstantly being advertised, your life commercialized and disguised, as happiness in pills and potions, fancy threads and cars in motion/ Hypnotized by gilded lies to line the pockets of so few/ While hungry politicians feed bullshit to the masses, to ensure their statuses and further divide the classes/ You were born with a voice so open up and speak your mind, raise consciousness and elevate how we all relate donโ€™t hesitate. No need to be better or smarter than anybody else/ Leave judgment at the door for others and yourself.โ€

Wennerstrom takes the song into fourth gear: โ€œThe revolution is in your mind; the revolution is in your mind; the revolution is in your mind; the revolution is in your mind.โ€ The repeated line is unleashed with urgency as if thereโ€™s no time to come up for air; thereโ€™s no time to take a breath.

Like Gil Scot Heronโ€™s โ€œThe Revolution Will Not Be Televisedโ€ and the Beatlesโ€™ โ€œRevolution,โ€ Heartless Bastardsโ€™ โ€œRevolutionโ€ is timelessโ€”and timely. Wennerstrom lists off several influences for the one song, including the old-school rock โ€˜nโ€™ roll sound of Chuck Berry and the matter-of-fact/donโ€™t-give-a-fuck delivery of Kurt Vile. The tune was released as a single in 2020, marking Heartless Bastardsโ€™ first new music since 2015โ€™s Restless Onesโ€”ยญin 2018, Wennerstrom released a solo LP, Sweet Unknown.

A few days after the Supreme Courtโ€™s historic Roe vs. Wade reversal, Wennerstrom is still in shock.

โ€œIโ€™m still processing it all,โ€ she says from her Austin home. โ€œIโ€™m a little afraid. When you have a court ruling on things that most Americans don’t support, there’s a real disconnect. I feel powerless right now, but hopefully, we will all be able to move forward. Ultimately, we can only control our perspective and attitude, and I think music is a medicine that helps.โ€

The ideals and the frustrations shared by many following the monumental SCOTUS decision are similar to the vexations that Wennerstrom feels fuel most of the songs on A Beautiful Life. As a single entity, the songs on the record work together and represent a profoundly personal journey towards inner peace and acceptance.

โ€œItโ€™s a message that others could use, and I think I find that writing has a positive impact,โ€ Wennerstrom says. โ€œThe [album] is about raising consciousness and being aware of your strengths and impactโ€”I also address the environment and hyper-commercialism.โ€

Stylistically, the music is just as varied as it is thematically. On the dreamy โ€œThe River,โ€ driven by Andrew Bird on violin and Fared Shafinury on setar (not to be confused with sitar), Wennerstronโ€™s vocals resonate with a tribal undertoneโ€”a cleansing of the soul. Meanwhile, โ€œPhotographโ€ jams with hints of the Byrdsโ€™ Sweetheart of the Rodeo acid country rock.

In addition to the guest musicians, Wennerstrom put together a super tight band for the record, including guitarists Lauren Gurgiolo (Okkervil River) and David Pulkingham (Patty Griffin), drummer Greggory Clifford (White Denim), multi-instrumentalist Jesse Chandler (Mercury Rev), keyboardist Bo Koster (My Morning Jacket) and longtime Heartless Bastards bassist Jesse Ebaugh. 

On the groupโ€™s world tour, which kicked off July 1 in Santa Fe, Wennerstrom is joined by several Heartless Bastards regulars: guitarist Jonas Wilson, bassist Sam Pankey, singer Beth Harris and multi-instrumentalist Doug McDiarmid.

The tour closes out in Bristol, England, on Dec. 7. 

Wennerstrom isnโ€™t sure if sheโ€™ll start working on a new record after the tour. Itโ€™s definitely not a matter of having enough material. 

โ€œI probably have a couple of albums worth of songs,โ€ she says. โ€œI always have tons of ideas. Just finishing ideas is the biggest challenge for me. Melodies will pop out when I’m walking down the street, not even when Iโ€™m trying to write. I think honing my message and figuring out how to articulate what I’m feeling is the big challenge. I didn’t really write during COVID. I had some ideas here and there, but I think I get inspired by being around people and living life. In isolation, it wasn’t the right time for me; I didn’t feel inspired because I didn’t have that interaction that I’m used to that makes me think differently.โ€

The last couple of lines in the closing minute of โ€œRevolutionโ€ speak to Wennerstromโ€™s feelings on human interaction and offer sound advice regarding the recent Supreme Court ruling: โ€œYou were born with a voice, so open up and speak your mind, raise consciousness and elevate how we all relate don’t hesitate/ No need to be better or smarter than anybody else, leave judgment at the door for others and yourself.โ€

Heartless Bastards play Monday, July 11 at 8pm at Felton Music Hall, 6275 Highway 9, Felton. $29 plus fees. Laney Jones opens. feltonmusichall.com.

The Return of the Hop N’ Barley Festival

Beginning in the 2010s, beer festivals really became a thing in Santa Cruz County. Thanks to Covid, however, they all but disappeared over the last two years. Now, like so many things weโ€™ve all missed in the pandemic, theyโ€™re coming back, and itโ€™s appropriate that one of the festivals originally at the forefront of the trend is also one of the first to return.

The 12th annual Hop Nโ€™ Barley Beer and BBQ Festival will be held Saturday, July 9, from 11am-5pm at Skypark in Scotts Valley. A benefit for the Homeless Garden Project, this yearโ€™s event will feature 60 breweries, including local favorites like Humble Sea Brewing Co., Santa Cruz Mountain Brewing, the Slough Brewing Collective, Discretion Brewing, Shanty Shack Brewing and more, as well as visiting brew teams like Los Gatosโ€™ Loma Brewing Co., Berkeleyโ€™s Gilman Brewing and Fresnoโ€™s Full Circle Brewing Co.

There will also be food trucksโ€”with an emphasis on BBQ, of course. And since most of us are still making up for lost live-music time, the two stagesโ€™ worth of bands should be a nice boost.

Featured on the Good Times stage is newcomer Santa Cruz jam band Superblume. The group was formed in 2019 by guitarist Nate Smith and drummer Taylor Brougham, but due to the pandemic, they had to wait until last year to start showing off their wide-ranging sound, which oscillates between psychedelic, funk and straight-up rock โ€™nโ€™ roll. They share the stage with eclectic Bay Area band the Higher Collective and local roots-reggae favorites Ancestree.

The Solar Stage will present Half Moon Bay acoustic bluegrass ensemble False Bottom Band, and psychedelic rockers Love Creek from the Santa Cruz Mountains.

The 12th annual Hop Nโ€™ Barley Beer and BBQ Festival will be held Saturday, July 9, from 11am-5pm. For more information, and to purchase tickets, go to hopnbarley.org.

Letter to the Editor: Respect Us, Protect Us, Pay Us

Our Cityโ€™s facilities, shores, parks and lands are overburdened and understaffed while at the mercy of our elected officials, who are failing to implement what is needed to keep public spaces functioning: livable wages and safety for the Santa Cruz City workforce.

According to a 2022 compensation study commissioned by management, the City pays its SEIU-521-represented workers more than 15% below the median wage of comparable public employers.

Accounting for total compensation, we receive nearly 9% less than we would by simply working elsewhere.

In this economic environment, many of our co-workers are succumbing to predatory lending, maxing out credit cards, taking on second jobs, living on the streets, in their cars, or wiping out their savings to be able to provide for themselves and their families.

We often find ourselves in situations where basic resources to maintain public facilities are unavailable or unreasonably denied by management. Our safety exposure isnโ€™t limited to refuse, wastewater, bacteria, blood-borne pathogens or needles and human waste discovered during routine cleaning.

Our coworkers who service public spaces in disrepair are also subject to physical, mental and emotional assault while on the job. Even while underpaying and under-protecting its workforce, City management maintains the highest surplus in its general fund balance for at least a decade.

Much of this large surplus in the general fund was created on the backs of City workers. On paper it is clear the furlough we endured during the pandemic accounts for a significant portion of unprecedented funds available. Strikingly, our staff retention crisisโ€”caused in large part by inadequate compensation and safety protectionsโ€”could be fixed if the City chose to invest in its workforce. However, Santa Cruz is a de facto training ground for workers who leave for better-paying jobs once their training is complete. Retaining good workers is more efficient and far cheaper than hiring and training new workers every year.

Management fails to understand or care about the impact of low wages and inadequate safety on our ability to keep Santa Cruz running, and their behavior in our contract negotiations are arguably worse. First, management claimed there was โ€œno money in [their] budget,โ€ then they began utilizing every tool available to disempower us: canceling bargaining sessions, submitting incomplete proposals and showing up late or unprepared. Negotiations are now at a standstill.

The decisions by the City donโ€™t only impact us as workers, but the public who fund our positions. We take offense to the managementโ€™s behavior, which forced many of us to make major life sacrifices including living on the fringes of Santa Cruz society.

Every member of the public that needs our services deserves the best that we bring to the table. We ask the City to do the same.

SEIU 521 City of Santa Cruz Bargaining Team


These letters do not necessarily reflect the views of Good Times.To submit a letter to the editor of Good Times: Letters should be originalsโ€”not copies of letters sent to other publications. Please include your name and email address to help us verify your submission (email address will not be published). Please be brief. Letters may be edited for length, clarity and to correct factual inaccuracies known to us. Send letters to le*****@*******es.sc

Opinion: Thinking Seriously About Silliness

EDITOR’S NOTE

Steve Palopoli editor good times santa cruz california

Every summer when I interview the creative minds behind Santa Cruz Shakespeare, the conversations go to places I never expect. For instance, this year I started with some vague notion that I should find out about how Kathryn Chetkovichโ€™s The Formula became the first work by a local playwright to be produced by the company, and ended up getting into questions like, โ€œAre Shakespeareโ€™s fools really fools?,โ€ โ€œWhat makes clowns funny?โ€ and even โ€œWhat is the nature of comedy?โ€

The best part, for me, is that everyone from Artistic Director Mike Ryan to this yearโ€™s SCS directors Ellen Maguire, Miriam Laube and Paul Mullins to actors like Patty Gallagher, Lorenzo Roberts and Dion Grahamโ€”and Iโ€™d be remiss not to mention Chetkovich herselfโ€”are all willing to go there. Itโ€™s hard to explain, but for some reason interviews with members of this company are never typical. I think youโ€™ll understand when you read how thoughtful and insightful their answers are in my cover story this week. None of them had any practical need to go beyond, โ€œYeah, weโ€™re doing The Formula and The Tempest and Twelfth Night this year, July 10-Aug. 28, everybody should check it out!โ€ But these people love thinking and talking about their work, and about the larger questions it ties into. To me, that absolutely shows not only in my story, but also in what they put on the stage every summer.

STEVE PALOPOLI | EDITOR-IN-CHIEF


PHOTO CONTEST WINNER

A GOOD DAY TO DRY Chester the dog shakes it off. Photograph by Robin Lynn Lord.

Submit to ph****@*******es.sc. Include information (location, etc.) and your name. Photos may be cropped. Preferably, photos should be 4 inches by 4 inches and minimum 250dpi.


GOOD IDEA

BARD TALK

This week, kick off Santa Cruz Shakespeareโ€™s 2022 summer season with a refresher course on all things Shakespeare from UCSC Professor Michael Warren. Warren is Santa Cruz Shakespeareโ€™s Head of Dramaturgy and Professor Emeritus of English Literature at UCSC.  Heโ€™ll discuss the plays that will be presented this year, covering each in relation to Shakespeareโ€™s career, from 5-6pm on July 7 at the Santa Cruz Public Library Downtown Branch.


GOOD WORK

BIG NEWS

Big Basin is partially reopening to the public for the first time since the CZU Lightening Complex Fire ravaged the park in August of 2020. The CZU fires burned nearly 18,000 acres of the park, but thanks to the hard work of park volunteers and specialized hazard tree removal, most of the fire-scarred old-growth redwoods have been preserved and trails have been repaired. Reservations can be made at: thatsmypark.org. Tickets are $6, and will provide access to the park for the whole day.


QUOTE OF THE WEEK

โ€œThe fool doth think he is wise, but the wise man knows himself to be a fool.โ€

โ€” William Shakespeare

Santa Cruz Shakespeareโ€™s New Season Takes on Clowns, Fools and Love Science

When you think of the great Shakespeare scholars, the first name that comes to mind is, of course, Isaac Asimov.

What? No? Hmm, well, the iconic science fiction author did write two volumes of Asimov’s Guide to Shakespeare in the โ€™70s. Thatโ€™s okay if you donโ€™t remember, though, because the only thing anyone remembers from those 800 pages is this one short quote: โ€œThat, of course, is the great secret of the successful foolโ€”that he is no fool at all.โ€

That particular sentence lives on in our collective cultural memory because itโ€™s a succinct expression of an idea weโ€™re all familiar with, thanks to Shakespeare: The fool is not really a fool. The clown is not really a clown. Thereโ€™s a method to their madness (thanks again, Shakespeare), and their secret superpower is that they wield a wisdom that we in the audience lack.

Except, what if they donโ€™t?

Or, more to the point, what if the occasional insight that pops out of Shakespeareโ€™s clowns is actually the least interesting thing about them? What if the most successful fools are actually very much fools, and their best momentsโ€”the ones that make us laugh, and reveal their most genuinely human qualitiesโ€”come when they donโ€™t have a clue?

Patty Gallagher, who has a lot of experience playing clownsโ€”and does so in two of the three plays Santa Cruz Shakespeare is producing this summer, The Tempest and Twelfth Nightโ€”is willing to go even a step further. We laugh at clowns, she says, when theyโ€™ve gotten themselves into a situation where they desperately need to have the answersโ€”but donโ€™t. This is why the idea that clowns should be played โ€œwackyโ€ is a misconception, she says. Some of the funniest clowning comes out of learning to get serious.

โ€œOne of the main things I’ve learned about comedy,โ€ says Gallagher, โ€œis that you can’t necessarily go out there and think, like, โ€˜Iโ€™m going to be funny today, yuckity yuck yuck!โ€™ Clowns are funny because they’re ordinary people, often outsiders, who face extreme circumstances and have to find their way out of it, or think their way out of it. To them, the circumstances are very serious. So part of the risk of comedy is you have to play it urgently straight, and follow what that character needs. Let the audience see the predicament of the clown and find it funny.โ€

Mike Ryan, SCSโ€™ artistic director, says thatโ€™s a theme audiences might notice across all of the companyโ€™s season this summer, which not only includes Shakespeareโ€™s The Tempest and Twelfth Night, but also the world premiere of Santa Cruz playwright Kathryn Chetkovichโ€™s The Formula.

โ€œItโ€™s true of all the plays this year, actually,โ€ says Ryan. โ€œThe joy of the comedy comes out of the stakes and the mistakesโ€”that’s funny to use those two words next to each otherโ€”that people make. The stakes are high, and then people are also mistaken about what they’re actually playing forโ€”which makes it particularly funny. Patty’s correct; she knows more about clowning than anybody I know. Clowns follow a very strict logic. They passionately believe that if they do A, B will happen. And we laugh because we know thatโ€™s not going to happen.โ€

The lighter tone of this seasonโ€™s slate is a change-up from the bruising political intrigue of last yearโ€™s two SCS productions, The Agitators and RII, and after the intensity of playing Susan B. Anthony in the former, Gallagher is happy to return to comic roles.

โ€œItโ€™s quite a delight to be like, โ€˜Well, the other people have the hard stuff to do. Iโ€™ll be back here being the clown again if anyone needs me,โ€™โ€ she says. But just because this season will get more laughs, she doesnโ€™t think audiences will find it any less powerful.

โ€œIt’s going to be a very funny, funny season,โ€ says Gallagher. โ€œBut I have to say, Iโ€™m in two plays that have comic elements, but they are deeply beautiful, human plays. The Tempest is soaring. Twelfth Night is heartbreaking. I think people are going to have really vivid and full experiences seeing both of them. And, of course, The Formulaโ€”oh my god.โ€

Cracking โ€˜The Formulaโ€™

Oh my god, indeed. Chetkovichโ€™s play is a landmark moment for the company; itโ€™s the first time theyโ€™ve produced the work of a local playwright. It helps, of course, that The Formula is inspired by Shakespeareโ€™s most beloved play (or, at the very least, most performed play in the 21st century), A Midsummer Nightโ€™s Dream. Chetkovichโ€™s romantic comedy of errors updates Puckโ€™s love-power flower to a scientifically designed potion created by a young researcher named Suzy who is studying the neuroscience of attraction. Just as Puck mistakenly doses Lysander instead of Demetrius, Suzy lets her untested designer love drug loose at her own wedding.

But beyond echoes of the Bard, thereโ€™s also something deeper that The Formula shares with SCS, and it comes through when Ellen Maguireโ€”who has been collaborating with Chetkovich throughout the playโ€™s development, and is directing this premiere productionโ€”talks about it. Her explanation of why they chose Allie Pratt for the lead role of Suzy, for instance, echoes Gallagher and Ryanโ€™s philosophy of comedy.

โ€œShe clicked with the material,โ€ says Maguire of Pratt, โ€œclicked with us professionally and creatively. She understood how to play this comedy for real, with high stakes. Thatโ€™s one of the things Kathy and I always talk about, you know? We like comedy played with the seriousness of a dramaโ€”with really high stakes. The characters donโ€™t know theyโ€™re being funny. So, I never ask the actor to play a line for its humor; Iโ€™m asking them to play it for real. โ€˜What do you want? Go after what you want. You want to educate your daughter on the perils of marriage? Let me see you do it.โ€™ And the actor might say, โ€˜But itโ€™s on the eve of her wedding!โ€™ And I say, โ€˜The character doesnโ€™t care. The character thinks sheโ€™s doing her daughter a favor. Go for it.โ€™ And thatโ€™s how we elicit the truth of the play.โ€

Getting to that truth was a collaborative process, says Chetkovich.

โ€œEllen and I have been working on this together for a very long time,โ€ she says. โ€œI had a draft that I showed [her] after we met and realized we were on the same page in a bunch of ways. And that draft changed quite a bit over the course of the writing. One thing I found really helpful in working with Ellen on revising and revising is she kept pushing me to let the characters make real and big mistakes, and let them really hurt each other. I think my natural inclination is not to hurt peopleโ€”and I was thinking, you know, itโ€™s a comedy. But that was really critical to get to the point where in pursuing what they needed and wantedโ€”the characters were going to make big mistakes. And I think it makes it both a more human story, and funnier.โ€

The two began working together when they both lived in New York City, after Maguire happened to pick up Chetkovichโ€™s book of short stories, Friendly Fire, at a mutual friendโ€™s house. She was already enthralled with it when the friend told her that they would be meeting the author at a party they were both going to the next day.

โ€œI went to this party, and really clicked with Kathy,โ€ says Maguire. โ€œShe asked me to direct a short play that she had written, and we really enjoyed doing that. And then she came to me and said, โ€˜I have this idea for Midsummer Nightโ€™s Dream; youโ€™re very familiar with it; how would you feel about working on this with me?โ€™ And I, being a smart person, made the right choice and said, โ€˜Yes, of course.โ€™โ€

โ€œThere was a certain shared aesthetic,โ€ says Chetkovich, โ€œand I had a sense of, โ€˜Obviously this is a very smart director, and somebody who gets comedy the way I get comedy.โ€™ I feel like comedyโ€™s so ephemeralโ€”you get it on the same wavelength, or you donโ€™t.โ€

Into the Woods

They continued to work on The Formula until a staged reading in 2015 that Maguire says โ€œreally coalesced everything.โ€ But even more important was the reading produced by SCS in 2019.

โ€œKathy moved from New York City to Santa Cruz,โ€ says Maguire. โ€œI came out to visit her, and I met Mike Ryan. I pitched him The Formula at one of those picnic tables overlooking Monterey Bay outside the Grove, and he was intrigued and read it, and then asked if we would come do the reading.โ€

That reading drew 400 people to the Grove, and paved the way for this seasonโ€™s production.

โ€œWhen we came to Santa Cruz, it was really this lovely feeling of the right setting for this play, for starters,โ€ says Maguire. โ€œThe climax of the play takes place in the woods at night, and here we were in the woods at night, which I found so magical and moving to be able to do that. And then the actors just, you know, they got the play, they got the sense of humor. Weโ€™re in this magical setting, we’re in Kathy’s hometown, and we have this really beautiful audience ready to laugh.โ€

After that, it was just a matter of a few phone calls to strike a deal to bring The Formula to the SCS stage as a full-blown production. Covid got in the way of Ryanโ€™s original plan to produce it in 2021; he wanted to wait until the companyโ€™s productions were back to full strength. But he knew the play was a natural for themโ€”and the perfect choice for their first world premiere.

โ€œOne thing thatโ€™s really cool about it is that while it references Shakespeare, it also calls into question some of the things that Shakespeare might propose to us,โ€ says Ryan. โ€œSpecifically, that thereโ€™s this romantic notion of โ€˜the oneโ€™โ€”the person of our destiny that weโ€™re supposed to marry or be with. So many of Shakespeareโ€™s comedies, in particular, sort of have a pre-established marriage order. I know a director who has worked for the festival who says that Shakespeareโ€™s comedies are really about reaffirming the social order, and about reaffirming the institution of marriage in particular. Then this play, while it explores marriageโ€”and doesnโ€™t necessarily have only cynical things to say about itโ€” definitely asks questions about if there is such a thing as the one right person for us in the world.โ€

Ensuring there was time to get everything right on a play representing multiple firsts for SCS, an extra two weeks of rehearsal was allotted this summer for The Formula, with Maguire and Chetkovich on hand to work with the cast. For actor Dion Graham, who audiences may know from his roles on TV series like The Wire and Madam Secretary, it was a unique introduction to the world of Santa Cruz Shakespeare. In his whole stage career, he says, heโ€™s only been in one other production that devoted as much time to rehearsals as SCS has to The Formula, and that was at Londonโ€™s Royal National Theatre. Playing the role of Jack, Suzyโ€™s father, Graham has been thrilled with the process of developing his character.

โ€œWe had two weeks before the rest of the company got here, to just focus on The Formula and what we were doing, and exploring this world,โ€ he says. โ€œEllen is a terrific leader, just a really open and nurturing collaborator. And Kathryn is great, of course, and this is an incredible piece that she wrote, which is funny and warm and hilarious, and also rich with the warp and woof of lifeโ€”itโ€™s not just yucks. I was joking with someone the other day that it seems in this part of our process, our play, in our telling of it, can range within scenes and within characters from very Marx Brothers-ish to Chekovian.โ€

โ€œThat was a real gift,โ€ says Lorenzo Roberts, who plays the character of Dean in The Formula, of the expanded schedule. โ€œBecause it is super rare to have this much timeโ€”essentially six weeks of rehearsal. We had two weeks alone, eight hours a day, at the Groveโ€”at the actual spaceโ€”sitting on the stage with each other, just talking about the language, workshopping the play, helping Kathy figure out what moments she needed to change, what language needed to change, how itโ€™s going to fit with this specific ensemble of actors.โ€  

Deeper Things

Roberts is also playing Duke Orsino in director Paul Mullinsโ€™ take on Twelfth Night. Last year, he was in a very different kind of Shakespeare production for SCS, playing the lead role in RIIโ€”which boiled the historical epic Richard II down into an intimate and fast-moving three-person play thick with political intrigue and paranoia. So has it been a challenge to shift gears for the romance and comedy of Twelfth Night?

After thrilling audiences as the doomed King Richard II in last yearโ€™s โ€œRII,โ€ Lorenzo Roberts shows his comic chops this summer in โ€œThe Formulaโ€ and โ€œTwelfth Night.โ€ PHOTO: TARMO HANNULA

โ€œIt is, because itโ€™s a big show, too,โ€ says Roberts. โ€œThereโ€™s like 15 of us. And Paul Mullins, the great Paul Mullins, has so much energy. Itโ€™s such a joy, but it is like, ‘Whoa, I havenโ€™t done that in a second.’ RII was much more intense and psychological. This is like, โ€˜Put your big clown hair on, and your nose, and go.โ€™ Letโ€™s fly, you know. Leaning into that, I think there is trust in being with one or two people, but thereโ€™s a lot of trust in building an ensemble, too. And Paul has been great about building an ensemble.โ€

โ€œMy approach,โ€ says Mullins, is that Iโ€™m hopingโ€”you know, within reasonโ€”that everybody feels they have responsibility and input. That it matters, that itโ€™s not an autocratic society; hopefully, itโ€™s more of a group of people working together. I hope that it feels more like a collaborative effort than, โ€˜Thatโ€™s what he said to do.โ€™ Thatโ€™s what Iโ€™m trying to avoid as much as I can.โ€

Mullins says Twelfth Night is pretty much in a class of its own among Shakespeareโ€™s plays, when it comes to comedy and clowning.

โ€œTwelfth Night is such a great playโ€”such the best playโ€”for many reasons, but one of them is that thereโ€™s a lot of talk about madness and foolishness and fools,โ€ he says. โ€œSo, I think that โ€˜theโ€™ clown in Twelfth Night is actually spread out among a whole lot of people, even people that you wouldn’t think. There are some of those elements in all of themโ€”foolishness, extremity of behavior. Thatโ€™s true of so many of the characters in the playโ€”some are, you know, silly, nutty. Some are not; some are very serious. Thereโ€™s an undercurrent all the way through the play; thatโ€™s part of the beauty of it. Thereโ€™s a sense of sadness, of melancholy, of loss, and there are very funny things that are put right up alongside things that are much deeper.โ€

Interestingly enough, Miriam Laube, who is directing The Tempest this summer, also has a special fondness for Twelfth Nightโ€”one of her favorite roles sheโ€™s ever played was Olivia in a production of it at Oregon Shakespeare Festival, where she made her mark over 16 seasons in the company. But Laube thinks The Tempest has its own unique rewards.

โ€œPaul says that he thinks [Twelfth Night] is Shakespeare’s best-written play, and there is something to that; Twelfth Night is sort of a perfect play,โ€ says Laube. โ€œThe Tempest was one of Shakespeareโ€™s last plays, and he was wrestling with forgiveness at the end. And I think thatโ€™s what makes this play beautiful. Itโ€™s this coming to terms with your life, with mortality, looking back on it and going, โ€˜What do I need to change to move on,โ€™ and forgiveness is a huge part of that.โ€

One of the most intriguing elements of this production is that it gender-switches the character of Prospero, who is being played by Laura Gordon.

โ€œIt doesnโ€™t change the story,โ€ says Laube. โ€œBut it changes the dynamics, right? The difference between fathers and daughters is different than mothers and daughters. I think about the relationship between mothers and daughters as a very fierce love. Not always simple, but quite beautiful. In this play, when Prospero is sent off in the boat, and the queen of Naples hopes that sheโ€™s going to die, and theyโ€™re not supposed to have food and water, thatโ€™s intense, right? And we have that in the world todayโ€”immigrants setting off on boats without anything. And what does a mother do? Weโ€™ve seen it in the recent school shooting where there was one mother who said, โ€˜Iโ€™m going in, I donโ€™t care what you say, my children are in there.โ€™ So that kind of fierceness between Prospero and her daughter, and that her daughter helps keep her alive. All this is true with fathers and daughters, but it takes on a different dynamic when itโ€™s a mother.โ€

These kinds of insights are part of what keeps bringing Patty Gallagher, whoโ€™s being directed by both Laube and Mullins this summer, back to SCS, whether sheโ€™s stepping into the shoes of one of historyโ€™s most trailblazing feminist orators, or just clowning around.

โ€œThe directors give us these things that are so rich and so beautiful,โ€ says Gallagher. โ€œYou have to keep returning to the lessons that they give you; like every day after the show is over, you have to say, โ€˜What went right? What can I do better tomorrow? How do I need to rethink that moment? Or what do I need to take into my head and my heart?โ€™ You just have to meet them, and always be reaching toward what your directors have given you, and try to make it better every night.โ€

Santa Cruz Shakespeareโ€™s summer seasonโ€”featuring โ€˜The Formula,โ€™ โ€˜The Tempestโ€™ and โ€˜Twelfth Nightโ€™โ€”runs July 10-Aug. 28. This year also features the return of the Fringe Show, an intern production of โ€˜Just Desertsโ€™ by Carol Lashof, Aug. 17 and Aug. 23. There will also be two staged readings, Aug. 2 and Aug. 9. For a full schedule, a list of all related events and to buy tickets, go to santacruzshakespeare.org.

Local Water Resource Managers Prepare for Another Dry Summer

Summer is here, and water resource managers around the state are gearing up for another dry season. In Santa Cruz County, unique geology and three distinct basins make protecting the water supply a complicated and fractured process involving multiple water agencies. From the Pajaro Valley to the Santa Cruz Mountains, hereโ€™s what theyโ€™re doing.

Pajaro Valley

The Pajaro Valley Water Management Agency received a $7.6 million grant from the California Department of Water Resources through the Sustainable Groundwater Management Program in May. 

โ€œWe came home with a check that was about three-feet-by-five-feet wide,โ€ says PV Water Management Agency general manager Brian Lockwood, with a chuckle.

The funds will support the College Lake Integrated Resources Management Project, which will increase College Lakeโ€™s capacity and make it an alternative to groundwater for agricultural irrigation, which is the largest drain on South Countyโ€™s water resources.

The agency split the project into two parts. 

โ€œThereโ€™s the facilities in and around College Lake. That includes a weir structure and fish passage, water treatment and a pumping station to move water down the coast. Thatโ€™s been designed for some time,โ€ says Lockwood. โ€œThe second part of the project is a 6-mile pipeline, and that project is at the 90% design level.โ€ 

The agency is currently acquiring property rights to flood land around College Lake. 

โ€œAnd weโ€™re doing that either by purchasing land outright or purchasing flood easements on private property,โ€ Lockwood continues. 

The agency is also developing appraisals for the pipeline properties. 

โ€œWeโ€™ll be sending out offer letters for those in July,โ€ says Lockwood.

PVWMA plans to have the project operating by 2025. 

After receiving the $7.6 million, the board pushed back a planned rate increase for customers from July 1 to Dec. 1.

โ€œChanging rates in the middle of the summer is more problematic for the agricultural community than changing rates in December because theyโ€™re in the middle of their season,โ€ says Lockwood. โ€œItโ€™s also better overall to have the rate change occur when usage is lower, and December is a good time for that.โ€

PVWMA also has several other water projects lined up. The next one will divert water from Struve Slough to a treatment plant near Harkins Slough. 

โ€œWhat weโ€™re looking to do is push our diversion at the slough system further away from the influence of saltwater and rising seas and be able to divert water to the San Andreas terrace,โ€ says Lockwood.

The agency hopes to begin working on that project by October.

In April, the board also decided to increase rebates for conservation programs. 

โ€œWe have things that work for the residents like gray water rebates and rainwater harvesting rebates that were all increased,โ€ says Lockwood. โ€œAnd we have ongoing rebates for agricultural customers as well.โ€

Soquel

Soquel Creek Water District is working around seawater intrusion, as well. The groundwater basin, categorized as โ€œcritically overdraftโ€ by the state, is threatened by salt water that seeps into the space where fresh water used to be.

To prevent further encroachment, the district designed the Pure Water Soquel Project. This project will treat recycled water to drinking standards before injecting it back into the basin at sites chosen by hydrologists.

The recycled water will flow from the treatment plant on the Westside of Santa Cruz to injection wells near New Brighton State Beach. 

โ€œWe have eight miles of pipeline currently going into the ground, and weโ€™re just over four miles done,โ€ says Becca Rubin, the public outreach coordinator for the district. โ€œSo itโ€™s a huge milestone that we just hit.โ€

โ€œYouโ€™ve probably seen us going through town,โ€ she adds. โ€œWe appreciate the patience of everybody in the community while we tear open the streets and put it back together.โ€

Ron Duncan, the district general manager, echoes Rubinโ€™s thanks. 

โ€œItโ€™s a short-term pain for long-term gain kind of thing,โ€ he says. โ€œWe continue to navigate and adapt as appropriate to create a new water supply to help make the community resilient. If not, weโ€™ll lose what we have due to seawater intrusion.โ€ 

SCWDโ€™s constant project updates and outreach within the community earned them recent recognition from the California Special Districts Association.

โ€œWeโ€™re lucky enough to get the transparency award for special districts again,โ€ says Rubin. โ€œWe were the first in the area in 2015 to receive this award.โ€

Santa Cruz

The City of Santa Cruz shares the mid-county groundwater basin with Soquel and works closely with SCWD, but almost all of the cityโ€™s water comes from surface sources such as the San Lorenzo River.

Despite another dry year, the city was exempted from the new state-wide emergency water use restrictions. 

โ€œWe met three criteria that they included in the emergency regulations,โ€ says Heidi Luckenbach, the deputy director of engineering for the City of Santa Cruz Water Department.

One requirement was indoor water usage of 55 gallons per person per day or less. Santa Cruz comes in under 50.

โ€œNot being connected to the state water system was the second component,โ€ says Luckenbach. 

For the final criterion, the city had to demonstrate it had enough water through September of 2023.

โ€œItโ€™s really just reinforcing the fact that customers in Santa Cruz have done an amazing job at backing off on water use,โ€ says Luckenbach. โ€œBut the climate is changing, and we cannot predict it, so weโ€™re carrying forward with our supply planning.โ€

Part of that supply planning includes an aquifer storage and recovery project, which injects treated excess storm runoff into the groundwater basin during the winter.

The city tested the injection process at two wells over the winter, and this month, the water department started extracting water. 

โ€œOur planning has shown that we can take that water out at specific rates, so weโ€™re testing that theory now,โ€ says Luckenbach. โ€œBut thereโ€™s still a lot of fine-tuning to be done both in terms of the volume, and also the water qualityโ€”taking the water out of the ground, treating it and putting it into our distribution system.โ€

The city expects to extract until sometime in August. If all goes well, the project will expand from two wells to up to 10.

โ€œSo we have a lot of planning and construction left to do,โ€ says Luckenbach.

Inflation and materials shortages have made that challenging.

โ€œBut on the flip side, thereโ€™s a lot of money being set aside by the federal government through the infrastructure act, and weโ€™re starting to see that,โ€ she adds.

The city will continue exploring other options as well.

Even though the project is going well and Loch Lomond sits between 85-88% full, โ€œweโ€™re still really vulnerable,โ€ says Luckenbach. 

โ€œOur demand is super low, which means we have no gravy to cut. And the weather is really variable,โ€ she says. โ€œWe still have to move forward. Weโ€™re not done yet.โ€

Scotts Valley

Further north, Scotts Valley Water District is also exploring aquifer storage and recovery as an option for improving the Santa Margarita Groundwater Basin. Scotts Valley shares the basin with the San Lorenzo Valley Water District, and an emergency intertie connects the two. 

Normally, SLVWD relies more on surface water, but the CZU fire made pumping necessary. So SLVWD and SVWD have both been relying on the basin.

The district declared a stage-two water shortage in May, or as some officials call it, a stage-two โ€œwater supply condition.โ€ The word โ€œshortage,โ€ they say, can be misleading and make people think theyโ€™re running out. 

โ€œThere is plenty of water still in the basin,โ€ assures Piret Harmon, the SVWD general manager.

The concern is for the long term. 

โ€œIt all comes from this space and underneath us. The only recharge for the basin is rainfall, and itโ€™s the third dry, severely below-average rainfall year for us,โ€ says Harmon. โ€œWe don’t know how long itโ€™s going to go on. It might be the last dry year. It might be that we have many more coming.โ€

The district has a few options for addressing that uncertainty. Besides aquifer storage and recovery, SVWD is considering conjunctive use and indirect potable reuse. Conjunctive use involves sharing surface water with neighbors like SLVWD when there is an excess, which gives the groundwater basin a chance to recharge. Indirect potable reuse, similar to the Pure Water Soquel project, injects treated recycled water back into the ground. 

โ€œI think that is going to be the project that will ensure the resiliency of this basin,โ€ says Piret. 

She compares it to shortening the natural water cycle. 

โ€œInstead of letting it go to the ocean and then raining down, letโ€™s catch it, letโ€™s treat it, letโ€™s put it back. And then we are much less dependent on the climate impacts,โ€ she says.

In addition to large infrastructure projects, the district encourages users to consider their usage. Smart meters make that easier.

โ€œThese days, you can go and see [water use] in 15-minute increments,โ€ says Harmon โ€œAnd our customers have been surprised by it.โ€ 

SVWD wants to cut back usage by 10% and is creating incentives for residents to meet that mark. For instance, the district has a monthly raffle for customers who achieve a 15% demand reduction. Winners can use a $100 prize to lower their bill or at a local business. Customers who achieve a 15% reduction four months in a row can win $500. 

The district also incentivizes turf replacement. Participants get $2 per square foot for replacing irrigated lawns with water-efficient landscapes.

To address questions, the district sets up a pop-up station every Saturday by the Skypark from 9am to 1pm. 

โ€œEight to five office hours Monday through Fridayโ€”thatโ€™s when people work. So, if we tell them, โ€˜Come here and talk to us, we can help you,โ€™ weโ€™re not very accessible,โ€ says Harmon. 

Public opinion is still often the biggest challenge for the projects, says Harmon.

โ€œI still see on social media, unfortunately, a lot of mistrust and attacks,โ€ she says, adding that she sometimes hears accusations that Scotts Valley is taking other districtsโ€™ water to build new developments. Harmon shakes her head.

โ€œWhy would we take somebodyโ€™s water and use it up, and then nobody has water?โ€ she asks. โ€œWe want this basin to be resilient for decades to come. We need that for our own customers. We need that for our neighbors.โ€

A Breakdown of Santa Cruzโ€™s โ€˜Empty Home Taxโ€™ Initiative

Santa Cruz city voters will decide whether homeowners should be charged a tax on second vacant homes on the November ballot. But differing data about how costly such a tax would be, and how much money will be generated, is a sticking point between supporters and opponentsโ€”and at the heart of the discussion about the tax at last weekโ€™s City Council meeting.   

Known in Santa Cruz as the Empty Home Tax initiative, the measure is one of a growing number of taxes popping up around the stateโ€”and worldโ€”that is looking to charge a fee for those second empty vacation rentals that some say are taking up critical space in a scarce rental market. Cities like San Francisco, Los Angelesโ€”and more locally, Capitolaโ€”have all considered a similar tax for this year and next yearsโ€™ ballot, with a few California cities bringing this issue to voters in November. 

The premise of the tax is a simple one: use taxes from homeownersโ€™ empty vacation rentals to fund affordable housing, and hopefully as a consequence encourage more homeowners to find renters for their additional rentals. 

At least, itโ€™s simple in theory. 

In practice, there are more logistical considerations these measures have to take into account, and it can be hard to nail down exact data to determine the costliness of such a tax, and how much money can be generated. Thatโ€™s partly due to the novelty of such taxesโ€”Oakland became the first city in California to approve a similar tax in 2018, modeled in part off Vancouver, Canadaโ€™s vacancy tax. Data on second homes and vacancies can also be hard to pinpoint, and calculated in different ways, contributing to the ambiguity.    

So how much would it cost to implement this tax, how much affordable housing could it generate, and what would its implementation look like?

Battle of the Data 

On June 28, city staff presented a report that estimated the start-up cost of the tax will be $607,000, and predicted it will generate $2-4 million in revenue. After start-up, staff estimates the costs to be closer to $420,000 annually. 

Those hefty initial expenses include a budget of $65,000 to build a web portal for landlords to certify whether their secondary properties were occupied fewer than 120 days that year. If so, they could be subject to a tax between $3,000 to $6,000, depending on the number of units in the property. 

$126,000 is budgeted to support the measureโ€™s Oversight Committee. The Oversight Committeeโ€”made up of volunteers, and scheduled to meet a minimum of once a yearโ€”keeps tabs on the functioning of the tax program. 

Staff also included $100,000 in potential legal fees. 

Empty Home Tax Campaign Manager Cyndi Dawson, Councilmember Sandy Brown and other members of the public objected to these high start-up fees at last weekโ€™s council meeting. 

Thereโ€™s already a web portal that the City uses to receive reports and payments for the Transient Occupancy Tax and Short Term Rental Feesโ€”in short, the infrastructure is there for the self-reporting system, Dawson tells GT. She believes the costs for the portal should be more like $5,000โ€$15,000.

Then there is the expense for supporting the Oversight Committee. 

โ€œThere was 1,000 hours per year of staff time allocated for one meeting a year,โ€ says Dawson. โ€œ$126,000 for one meeting just was, like, a glaring [overestimate].โ€

As for the legal fees, Brown and Dawson questioned at the meeting why they were included in the first place. 

โ€œI’ve been here and voted yes and voted no on many ordinances,โ€ Brown said. โ€œWe’ve never been told it costs $100,000 for potential legal risk.โ€  

City staff emphasized these start-up costs were created with input from consultants who have implemented ordinances before, and that should there be litigation, it would cost the city significantly more than the $100,000. Staff also cited the taxโ€™s novelty, making costs and revenue difficult to calculate. 

As for how the city calculated the $2-4 million the tax might generate, staff looked at โ€œdata from the County of Santa Cruzโ€™s absentee property lists, homeowner exemptions claimed and long-term and short-term rental data.โ€

The Empty Home Tax campaign uses Census Data to estimate the taxโ€™s revenue. Data shows a vacancy rate of 9.5%, or 2,283 homes, in the city of Santa Cruz for 2020. The estimate includes second homes, homes under construction and ones used seasonally. Over accounting for landlords who qualify for exemptions, if only 500 property owners were to pay the tax, the city would raise about $3 million dollars annually, says Dawson. And even at that low estimate, the ordinanceโ€”which funds city costs associated with the tax up to 15%โ€”would fund the city staffโ€™s estimated administration expenses.  

Peter Cook, a long-time Santa Cruz real estate agent and member of Santa Cruz Together, which is running an opposition campaign to the measure, says even those numbers are wildly overestimated. 

Three of his clients have already come to him saying they will find a way to not pay the taxโ€”but not necessarily by renting to students or other Santa Cruz locals. 

โ€œPeople will probably exaggerate and say that they live there the minimum number of days,โ€ says Cook. โ€œI think some people will sell their properties. And I think some people will probably rent them out oftentimes to family members, and oftentimes with big air quotes around โ€˜renting it out.โ€™โ€

Ultimately, the council voted unanimously to bring back an updated report that compared costs to other cities with similar taxes, and re-evaluated staff expenses associated with the committee meetings. 

โ€œI’m sorry to hear that you didn’t get more information from some of the other jurisdictions that have adopted [similar measures] about their costs,โ€ Brown said at the meeting. โ€œI think that it would have been really helpful for you and for all of us to see an analysis that was based on, well, whatโ€™s real.โ€ 

Oaklandโ€™s Tax

In 2018, Oakland voters passed the cityโ€™s own version of a vacancy tax.   

There are some key differences in Oaklandโ€™s tax compared to the Empty Home Tax, one being that Oaklandโ€™s vacancy tax applies to residential and nonresidential properties, and includes undeveloped land and commercial properties. 

Since 2020, when the city began collecting money on the measure, the tax is projected to bring in just over $15 million. Most of that money has gone towards Oaklandโ€™s Public Works and Human Services departments, to establish a commission on homelessness, a mobile outreach team for homeless residents, homeless cleanup services and housing grants to local shelters. 

Meanwhile, the cityโ€™s finance and administrative departments are expected to use $2.5 million of the taxโ€™s projected revenue.    

The initial start-up costs were closer to $100,000 and according to Rosanna Munoz, Oaklandโ€™s acting assistant revenue and tax administrator, those costs were pretty accurate. 

Oakland is gearing up to build thousands of new units over the next several years, and this money might make a meaningful dent in construction costs for new unitsโ€”especially low-income units, says Munoz. 

โ€œWe continue to be faced with a large and growing homelessness crisis,โ€ said Oakland City Council Member Rebecca Kaplan when Oakland received its most recent fiscal report on the vacancy tax. โ€œAnd making sure we are doing the most we can with all that we have to remedy it is critical.โ€

Rob Brezsnyโ€™s Astrology: July 6-12

ARIES (March 21-April 19): My readers and I have collaborated to provide insights and inspirations about the topic “How to Be an Aries.” Below is an amalgam of my thoughts and theirsโ€”advice that will especially apply to your life in the coming days. 1. If it’s easy, it’s boring. โ€”Beth Prouty. 2. If it isn’t challenging, do something else. โ€”Jennifer Blackmon Guevara. 3. Be confident of your ability to gather the energy to get unstuck, to instigate, to rouseโ€”for others as well as yourself. 4. You are a great initiator of ideas and you are also willing to let go of them in their pure and perfect forms so as to help them come to fruition. 5. When people don’t get things done fast enough for you, be ready and able to DO IT YOURSELF.

TAURUS (April 20-May 20): I know three people who have told me, “I don’t like needing anyone for anything.” They fancy themselves to be rugged individualists with impeccable self-sufficiency. They imagine they can live without the help or support of other humans. I don’t argue with them; it’s impossible to dissuade anyone with such a high level of delusion. The fact is, we are all needy beings who depend on a vast array of benefactors. Who built our houses, grew our food, sewed our clothes, built the roads and create the art and entertainment we love? I bring this up, Taurus, because now is an excellent time for you to celebrate your own neediness. Be wildly grateful for all the things you need and all the people who provide them. Regard your vigorous interdependence as a strength, not a weakness.

GEMINI (May 21-June 20): Bounce up and down when you walk. Express 11 different kinds of laughs. Be impossible to pin down or figure out. Relish the openings that your restlessness spawns. Keep changing the way you change. Be easily swayed and sway others easily. Let the words flowing out of your mouth reveal to you what you think. Live a dangerous life in your daydreams but not in real life. Don’t be everyone’s messenger, but be the messenger for as many people as is fun for you. If you have turned out to be the kind of Gemini who is both saintly and satanic, remember that God made you that wayโ€”so let God worry about it.

CANCER (June 21-July 22): As a child, Cancerian author June Jordan said, “I used to laugh all the time. I used to laugh so much and so hard in church, in school, at the kitchen table, on the subway! I used to laugh so much my nose would run and my eyes would tear and I just couldn’t stop.” That’s an ideal I invite you to aspire to in the coming days. You probably can’t match Jordan’s plenitude, but do your best. Why? The astrological omens suggest three reasons: 1. The world will seem funnier to you than it has in a long time. 2. Laughing freely and easily is the most healing action you can take right now. 3. It’s in the interests of everyone you know to have routines interrupted and disrupted by amusement, delight and hilarity.

LEO (July 23-Aug. 22): In accordance with the astrological omens, here’s your assignment for the next three weeks: Love yourself more and more each day. Unleash your imagination to come up with new reasons to adore and revere your unique genius. Have fun doing it. Laugh about how easy and how hard it is to love yourself so well. Make it into a game that brings you an endless stream of amusement. PS: Yes, you really are a geniusโ€”by which I mean you are an intriguing blend of talents and specialties that is unprecedented in the history of the human race.

VIRGO (Aug. 23-Sept. 22): Novelist Lydia Peelle writes, “The trouble was, I knew exactly what I wasn’t. I just didn’t know who I was.” We all go through similar phases, in which we are highly aware of what we don’t want, don’t like and don’t seek to become. They are like negative grace periods that provide us with valuable knowledge. But it’s crucial for us to also enjoy periods of intensive self-revelation about what we do want, what we do like and what we do seek to become. In my astrological estimation, you Virgos are finished learning who you’re not, at least for now. You’re ready to begin an era of finding out much, much more about who you are.

LIBRA (Sept. 23-Oct. 22): You need the following experiences at least once every other day during the next 15 days: a rapturous burst of unexpected grace; a gentle eruption of your strong willpower; an encounter with inspiration that propels you to make some practical improvement in your life; a brave adjustment in your understanding of how the world works; a sacrifice of an OK thing that gives you more time and energy to cultivate a really good thing.

SCORPIO (Oct. 23-Nov. 21): This might sound like an unusual assignment, but I swear it’s based on two unimpeachable sources: research by scientists and my many years of analyzing astrological data. Here’s my recommendation, Scorpio: In the coming weeks, spend extra time watching and listening to wild birds. Place yourself in locations where many birds fly and perch. Read stories about birds and talk about birds. Use your imagination to conjure up fantasies in which you soar alongside birds. Now read this story about how birds are linked to happiness levels: tinyurl.com/BirdBliss

SAGITTARIUS (Nov. 22-Dec. 21): In accordance with current astrological omens, I have four related suggestions for you. 1. Begin three new projects that are seemingly beyond your capacity and impossible to achieve with your current levels of intelligence, skill and experienceโ€”and then, in the coming months, accomplish them anyway. 2. Embrace optimism for both its beauty and its tactical advantages. 3. Keep uppermost in mind that you are a teacher who loves to teach and you are a student who loves to learn. 4. Be amazingly wise, be surprisingly brave, be expansively visionaryโ€”and always forgive yourself for not remembering where you left your house keys.

CAPRICORN (Dec. 22-Jan. 19): If you ever wanted to use the Urdu language to advance your agendas for love and romance, here’s a list of endearments you could use: 1 jaan-e-man (heart’s beloved); 2. humraaz (secret-sharer; confidante); 3. pritam (beloved); 4. sona (golden one); 5. bulbul (nightingale); 6. yaar (friend/lover); 7. natkhat (mischievous one). Even if you’re not inclined to experiment with Urdu terms, I urge you to try innovations in the way you use language with your beloved allies. It’s a favorable time to be more imaginative in how you communicate your affections.

AQUARIUS (Jan. 20-Feb. 18): Author John Berger described birch trees as “pliant” and “slender.” He said that “if they promise a kind of permanence, it has nothing to do with solidity or longevityโ€”as with an oak or a lindenโ€”but only with the fact that they seed and spread quickly. They are ephemeral and recurringโ€”like a conversation between earth and sky.” I propose we regard the birch tree as your personal power symbol in the coming months. When you are in closest alignment with cosmic rhythms, you will express its spirit. You will be adaptable, flexible, resourceful and highly communicative. You will serve as an intermediary, a broker and a go-between.

PISCES (Feb. 19-March 20): People who don’t know much about astrology sometimes say that Pisceans are wishy-washy. That’s a lie. The truth is, Pisceans are not habitually lukewarm about chaotic jumbles of possibilities. They are routinely in love with the world and its interwoven mysteries. On a regular basis, they feel tender fervor and poignant awe. They see and feel how all life’s apparent fragments knit together into a luminous bundle of amazement. I bring these thoughts to your attention because the coming weeks will be an excellent time to relish these superpowers of yoursโ€”and express them to the max.


Homework: Take a specific action to diminish the sadness you feel about your number one regret. Newsletter.FreeWillAstrology.com

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Rob Brezsnyโ€™s Astrology: July 6-12

Astrology, Horoscope, Stars, Zodiac Signs
Free will astrology for the week of July 6
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