Best of Santa Cruz County 2020: Food & Drink

Find out what readers voted as the best food and drink.

Best New Restaurant

Barceloneta

  1. The owners are married duo Brett and Elan Emerson.
  2. Indulge in the variety with your friends and family as Barceloneta specializes in shared plates and bite-sized snacks. 
  3. Enjoy the food from the comfort of your home as this restaurant offers to-go services. 
  4. Be sure to take a look at the array of Spanish wines to savor with your meal. 
  5. Barceloneta makes reservations convenient. You can make a reservation online and select your time and preference of area to sit.

Denize Gallardo

Best Juice Bar/Smoothies  

Amazon Juices

  1. Amazon Juices is brought to us by the same owners of Cafe Brasil in Santa Cruz. 
  2. All juices are made from scratch, as Amazon Juices lives to fulfill their mission of serving โ€œdelicious, fresh, nutrient-rich fruit drinks and healthy food that help rejuvenate your mind and body.”
  3. The grand staple is the famous blended-fruit bowls that are so perfectly presented you canโ€™t help but want to post about it on social media.
  4. Whether it is blended or freshly-pressed, there are additional add-ons and customizations available so you can personalize and cater to your needs. 
  5. If you are short on time be sure to stop by and pick up a bottle ready to go. 

Denize Gallardo

Best Date Night Restaurant (Watsonville)

Ellaโ€™s At the Airport

  1. Ellaโ€™s at the Airport is brought to you by Ella herself, who is also owner of Cafe Ella on E Lake Avenue in Watsonville.
  2. Enjoy fresh Italian and American cuisine while watching planes take off. 
  3. Date night can be any night here, but if you are looking for more than just candlelight be sure to check out their jazz and event schedule online to take your visit to the next level.
  4. Begin your date at their bar while waiting for a table or reservation. 
  5. Eat outside under the stars in their heated patio.

Denize Gallardo


Acai Bowl

Samba Rock Acai Cafรฉ  

291 Water St., Santa Cruz, 458-2224

RUNNERS-UP Amazon Juices, Cafรฉ Brasil

Appetizers

The Crowโ€™s Nest 

2218 E Cliff Drive, Santa Cruz, 476-4560, crowsnest-santacruz.com 

RUNNERS-UP Hulaโ€™s Island Grill, Shadowbrook Restaurant

Bagel

Bagelry 

320 Cedar St., Santa Cruz, 429-8049;

1636 Seabright Ave., Santa Cruz, 425-8550; 

4763 Soquel Drive, Soquel, 462-9888, bagelrysantacruz.com

RUNNERS-UP Bagel Cafe, Main Street Bagel

Bakery

Gayleโ€™s Bakery

504 Bay Ave., Capitola, 462-1200, gaylesbakery.com

RUNNERS-UP The Buttery, Companion Bakeshop

Barbecue

Aptos St. BBQ  

8059 Aptos St., Aptos, 662-1721, aptosstbbq.com

RUNNERS-UP Coleโ€™s BBQ & Catering, Mission St. BBQ 

Bar Food

Parish Publick House

841 Almar Ave., Santa Cruz, 421-0507;
8017 Soquel Drive, Aptos, 708-2036, 

theparishpublick.com

RUNNERS-UP 515 Kitchen & Cocktails, The Crowโ€™s Nest

Bread

Companion Bakeshop  

2341 Mission St., Santa Cruz, 252-2253; 

7486 Soquel Drive, Aptos, 612-6655

companionbakeshop.com

RUNNERS-UP Gayleโ€™s Bakery, Kellyโ€™s French Bakery

Breakfast

Santa Cruz

Walnut Avenue Cafรฉ

106 Walnut Ave., Santa Cruz, 457-2307, walnutavenuecafe.com

RUNNERS-UP Harbor Cafรฉ, Zacharyโ€™s Restaurant

Aptos / Soquel

Red Apple Cafรฉ 

783 Rio Del Mar Blvd., Aptos, 685-1224, redappleaptos.com

RUNNERS-UP Silver Spur, Sunrise Cafรฉ

Capitola

Gayleโ€™s Bakery

504 Bay Ave., Capitola, 462-1200, gaylesbakery.com

RUNNERS-UP Avenue Cafรฉ, The Cook House

Scotts Valley/SLV

Auntie Mameโ€™s

3103 Scotts Valley Drive, Scotts Valley, 438-1840, auntiemamescafe.co

RUNNERS-UP Heavenly Roadside Cafรฉ, Rockyโ€™s Cafรฉ

Watsonville

Cowboyโ€™s Corner Cafรฉ  

946 Main St., Watsonville, 761-8996, cowboycornercafe.com

RUNNERS-UP Beach Street Cafรฉ, Red Apple Cafรฉ

Brunch

Harbor Cafรฉ  

535 7th Ave., Santa Cruz, 475-4948, harborcafesantacruz.com

RUNNERS-UP Chaminade, The Crowโ€™s Nest

Burger

Santa Cruz

Betty Burgers 

505 Seabright Ave., Santa Cruz, 423-8190; 

1222 Pacific Ave., Santa Cruz, 600-7056,

bettyburgers.com  

RUNNERS-UP burger., Jackโ€™s Hamburgers, 

Aptos/Soquel

burger.  

7941 Soquel Drive, Aptos, 662-2811, burgerlovesbeer.com

RUNNERS-UP Carpoโ€™s, Parish Publick House Aptos  

Capitola

Betty Burgers

1000 41st Ave., Santa Cruz, 475-5901, bettyburgers.com

RUNNERS-UP East End Gastropub, Paradise Beach Grille  

Scotts Valley/SLV

Maloneโ€™s Grille

4402 Scotts Valley Drive, Scotts Valley, 438-2244, malonesgrille.com  

RUNNERS-UP Brunoโ€™s Bar & Grill, Cremer House

Watsonville

Wooden Nickel  

1819 Freedom Blvd., Freedom, 724-2600

RUNNERS-UP California Grill, Main Street Burger & Brew  

Burrito

Santa Cruz

Tacos Moreno 

1053 Water St., Santa Cruz, 429-6095

RUNNERS-UP Taqueria Vallarta, Taqueria Los Pericos  

Aptos/Soquel

Taqueria Los Gordos 

7488 Soquel Drive, Aptos, 688-0911 

RUNNERS-UP El Chipotle, Manuelโ€™s Mexican Restaurant

Capitola

Tacos Moreno 

1601 41st Ave., Capitola, 464-8810

RUNNERS-UP Mijoโ€™s Taqueria, Taqueria Vallarta

Scotts Valley/SLV

Los Gallos Taqueria

18 Victor Square Ste. A, Scotts Valley, 439-9803 

RUNNERS-UP Habaneros Bar & Grill, Taqueria Vallarta

Watsonville

El Frijolito 

11 Alexander St., Watsonville, 724-8823

RUNNERS-UP Cilantros Parrilla y Cantina, Ranch Milk

Calamari

The Crowโ€™s Nest 

2218 E Cliff Drive, Santa Cruz, 476-4560, crowsnest-santacruz.com 

RUNNERS-UP Riva Fish House, West End Tap & Kitchen

Caterer

Barbara & Company

2431 Chanticleer Ave., Santa Cruz, 426-6051, barbara-company.com

RUNNERS-UP Five Star, Local Harvest

Cheap Eats

Charlie Hong Kong

1141 Soquel Ave, Santa Cruz, 426-5664, charliehongkong.com

RUNNERS-UP El Palomar Taco Bar, Taqueria Vallarta

Cheese Selection

Shopperโ€™s Corner 

622 Soquel Ave., Santa Cruz, 423-1398, shopperscorner.com

RUNNERS-UP New Leaf Community Market, Staff of Life

Chinese Cuisine

Canton  

900 41st Ave., Santa Cruz, 475-8751, cantonsantacruz.com

RUNNERS-UP Panda Inn, Shun Feng

Chocolatier

Donnellyโ€™s Chocolates  

1509 Mission St., Santa Cruz, 458-4214, donnellychocolates.com

RUNNERS-UP Ashbyโ€™s Confections, Mackenzies Chocolates

Clam Chowder

Stagnaro Brothers   

59 Municipal Wharf, Santa Cruz, 423-2180, stagnarobrothers.com

RUNNERS-UP The Crowโ€™s Nest, Riva Fish House  

Coffeehouse (Independent)

Cat & Cloud

3600 Portola Dr, Santa Cruz; 

Abbott Square, 725 Front St., Santa Cruz, catandcloud.com

RUNNERS-UP Santa Cruz Coffee Roasting Co., Verve 

Cookies

Pacific Cookie Company

1203 Pacific Ave., Santa Cruz, 429-6905, pacificcookie.com  

RUNNERS-UP The Buttery, Gayleโ€™s Bakery 

Cupcakes

Buttercup Cakes & Farmhouse Frosting 

1411 Pacific Ave., Santa Cruz, 466-0373, farmhousefrosting.com

RUNNERS-UP The Buttery, Gayleโ€™s Bakery

Date Night Restaurant

Santa Cruz

Laili  

101 Cooper St., Santa Cruz, 423-4545, lailirestaurant.com

RUNNERS-UP Gabriella, Oswald  

Aptos/Soquel

Cafe Cruz  

2621 41st Ave., Soquel, 476-3801, cafecruz.com

RUNNERS-UP Home, Cafรฉ Sparrow  

Capitola

Shadowbrook Restaurant

1750 Wharf Road, Capitola, 475-1511, shadowbrook-capitola.com  

RUNNERS-UP East End Gastropub, Paradise Beach Grille

Scotts Valley/SLV

Cremer House 

6256 Hwy. 9, Felton, 335-3976, thecremerhouse.com 

RUNNERS-UP Ristorante Casa Nostra, Maloneโ€™s Grille 

Watsonville

Ellaโ€™s at the Airport

100 Aviation Way., Watsonville, 728-3282, ellasinwatsonville.com 

RUNNER-UP California Grill, Cilantros Parrilla y Cantina

Deli

Zoccoliโ€™s Deli

1534 Pacific Ave., Santa Cruz, 423-1711, zoccolis.com  

RUNNERS-UP Garden Deli,The Palm Deli

Desserts (Bakery)

Gayleโ€™s Bakery

504 Bay Ave., Capitola, 462-1200, gaylesbakery.com

RUNNERS-UP The Buttery, Kellyโ€™s French Bakery

Desserts (Restaurant)

Chocolate

1522 Pacific Ave., Santa Cruz, 427-9900, chocolatesantacruz.com

RUNNERS-UP Bittersweet Bistro, Vim Dining & Desserts

Donut Shop

Ferrellโ€™s Donuts  

2227 Mission St., Santa Cruz, 457-2760

RUNNER-UP Allbrightโ€™s Donut Shoppe

Falafel

Zameen 

851 41st Ave., Santa Cruz, 713-5520, zameencuisine.com

RUNNERS-UP Falafel of Santa Cruz, Falafel House

Food Event

Greek Food Festival

Downtown Santa Cruz

RUNNERS-UP Clam Chowder Cook Off, Grazing on the Green

French Fries

Betty Burgers

1000 41st Ave., Santa Cruz, 475-5901;

505 Seabright Ave., Santa Cruz, 423-8190; 

1222 Pacific Ave., Santa Cruz, 600-7056, bettyburgers.com

RUNNERS-UP Jackโ€™s Hamburgers, West End Tap & Kitchen

Frozen Yogurt

Top A Lot Yogurt

738 Water St., Santa Cruz, 426-1375, topalot.com

RUNNERS-UP Cruz Creamery, Juicy Sweet

Greek

Vasiliโ€™s Greek Restaurant 

1501A Mission St., Santa Cruz, 458-9808, vasilisgreekrestaurant.com

RUNNERS-UP Mozaic, Zameen Mediterranean Cuisine  

Hawaiian Cuisine

Pono Hawaiian Grill 

120 Union St., Santa Cruz, 426-7666, ponohawaiiangrill.com

RUNNERS-UP Aloha Island Grille, Hulaโ€™s Island Grill  

Hot Dog

Happy Dog Hot Dogs

324 River St., Santa Cruz, 332-3057

RUNNERS-UP Garyโ€™s Old Fashioned Snappy Dogs, Taylor Bros Hot Dogs  

Ice Cream

Marianneโ€™s  

1020 Ocean St., Santa Cruz, 458-1447;

218 State Park Drive, Aptos, 713-4746;

104 Stockton Ave., Capitola, 479-8888,

mariannesicecream.com

RUNNERS-UP Mission Hill Creamery, Penny Ice Creamery  

Indian Cuisine

Ambrosia India Bistro

207 Sea Ridge Road, Aptos, 685-0610;

6006 La Madrona Dr., #D, Scotts Valley, 713-5594, ambrosiaib.com

RUNNERS-UP Mumbai Delights, Royal Taj

Italian Cuisine

Lillianโ€™s Italian Kitchen  

1148 Soquel Ave., Santa Cruz, 425-2288, lilliansitaliankitchen.com

RUNNERS-UP La Posta, Ristorante Italiano  

Juice Bar / Smoothies

Amazon Juices

1066 41st Ave., Santa Cruz, 854-2225, amazonjuices.us

RUNNERS-UP New Leaf Community Markets, Staff of Life 

Kid-Friendly Eatery

Carpoโ€™s 

2400 Porter St., Soquel, 476-6260, carposrestaurant.com 

RUNNERS-UP Dharmaโ€™s Restaurant, Kiantiโ€™s Pizza & Pasta Bar  

Kombucha/Probiotic (Local)

Corralitos Brewing Company

2536 Freedom Blvd., Watsonville, 728-2311, corralitosbrewingco.com 

RUNNERS-UP La Vie, MeloMelo Kava Bar 

Late-Night Eatery

Saturn Cafรฉ

145 Laurel St., Santa Cruz, 429-8505, saturncafe.com  

RUNNERS-UP 515 Kitchen & Cocktails, Crepe Place 

Mexican Cuisine

Santa Cruz

El Palomar

1336 Pacific Ave., Santa Cruz, 425-7575, elpalomarsantacruz.com

RUNNERS-UP Tacos Moreno, Taqueria Los Pericos

Aptos / Soquel

Manuelโ€™s Mexican Restaurant

261 Center Ave., Aptos, 688-4848, manuelsrestaurant.com

RUNNERS-UP Palapas Restaurant y Cantina, Tortilla Flats 

Capitola

El Toro Bravo 

123 Monterey Ave., Capitola, 476-1553, eltorobravorestaurant.com  

RUNNERS-UP Margaritaville, Taqueria Vallarta

Scotts Valley/SLV

Maya Mexican Restaurant

3115 Scotts Valley Drive, Scotts Valley, 438-7004, mayasv.com

RUNNERS-UP Los Gallos, Taqueria Vallarta 

Watsonville

Cilantros Parrilla y Cantina

1934 Main St., Watsonville, 761-2161, elpalomarcilantros.com

RUNNERS-UP El Frijolito, Jalisco Restaurant

Middle Eastern

Laili  

101 Cooper St., Santa Cruz, 423-4545, lailirestaurant.com

RUNNERS-UP Mozaic, Zameen 

New Restaurant

Barceloneta

1541 B Pacific Ave., Santa Cruz, 900-5222, eatbarceloneta.com

RUNNERS-UP Pretty Good Advice, Vim Dining & Desserts

Patio Dining

Santa Cruz

Laili  

101 Cooper St., Santa Cruz, 423-4545, lailirestaurant.com

RUNNERS-UP Crepe Place, The Crowโ€™s Nest 

Aptos / Soquel

Bittersweet Bistro

787 Rio Del Mar Blvd., Aptos, 662-9799, bittersweetbistro.com

RUNNERS-UP Cafe Cruz, Michaelโ€™s On Main 

Capitola

Zeldaโ€™s On The Beach  

203 Esplanade, Capitola, 475-4900, zeldasonthebeach.com

RUNNERS-UP Paradise Beach Grille, Shadowbrook Restaurant

Scotts Valley/SLV

Maloneโ€™s Grille

4402 Scotts Valley Drive, Scotts Valley, 438-2244, malonesgrille.com

RUNNERS-UP  Cowboy Bar & Grill, Ristorante Casa Nostra

Watsonville

Ellaโ€™s at the Airport

100 Aviation Way, Watsonville, 728-3282, ellasinwatsonville.com

RUNNERS-UP Beer Mule, Cilantros Parrilla y Cantina

Pizza  

Santa Cruz   

Pizza My Heart 

1116 Pacific Ave., Santa Cruz, 426-2511, pizzamyheart.com

RUNNERS-UP Bantam, Woodstockโ€™s Pizza  

Aptos/Soquel

Pizza 1

253 Center Ave., Aptos, 684-1110, pizza-1.com

RUNNERS-UP Mangiamo Pizza, Showtime Pizza

Capitola

Pizza My Heart

2180 41st Ave., Capitola, 475-6000;

209 Esplanade, Capitola, 475-5714,
pizzamyheart.com

RUNNERS-UP Pleasure Pizza, Village Host Pizza & Grill

Scotts Valley/SLV

Redwood Pizzeria

6205 Hwy. 9, Felton, 335-1500, redwoodpizza.com

RUNNERS-UP Boulder Creek Pizza & Pub, Tony & Albaโ€™s

Watsonville

Cassidyโ€™s Pizza

1400 Freedom Blvd., Watsonville, 724-2271

RUNNERS-UP Corralitos Pizza, Pizzamia

Restaurant

Santa Cruz

Oswald

121 Soquel Ave., Santa Cruz, 423-7427, oswaldrestaurant.com   

RUNNERS-UP The Crowโ€™s Nest, Laili

Aptos/Soquel

Cafรฉ Sparrow 

8042 Soquel Drive, Aptos, 688-6238, cafesparrow.com

RUNNERS-UP Bittersweet Bistro, Persephone

Capitola

Shadowbrook Restaurant   

1750 Wharf Road, Capitola, 475-1511, shadowbrook-capitola.com

RUNNERS-UP East End Gastropub, Paradise Beach Grille

San Lorenzo Valley

Cremer House 

6256 Hwy. 9, Felton, 335-3976, thecremerhouse.com 

RUNNERS-UP Ristorante Casa Nostra, Scopazziโ€™s

Scotts Valley

Maloneโ€™s Grille

4402 Scotts Valley Drive, Scotts Valley, 438-2244, malonesgrille.com  

RUNNERS-UP Brunoโ€™s Bar and Grill, Jia Tella

Soquel

Home

3101 N. Main St., Soquel, 431-6131, homesoquel.com

RUNNERS-UP Cafe Cruz, Tortilla Flats

Watsonville

California Grill  

40 Penny Lane, Watsonville, 722-8052, californiagrillrestaurant.com

RUNNERS-UP Cilantros Parrilla y Cantina, Ellaโ€™s at the Airport

Salad

The Crowโ€™s Nest

2218 E Cliff Drive, Santa Cruz, 476-4560, crowsnest-santacruz.com

RUNNERS-UP Carpoโ€™s, Dharmaโ€™s Restaurant

Sandwich

Zoccoliโ€™s

1534 Pacific Ave., Santa Cruz, 423-1711, zoccolis.com

RUNNERS-UP Garden Deli, Surf City Sandwich

Seafood

Santa Cruz   

Stagnaro Brothers   

59 Municipal Wharf, Santa Cruz, 423-2180, stagnarobrothers.com

RUNNERS-UP Johnnyโ€™s Harborside, Riva Fish House

Aptos/Soquel

Cafรฉ Rio

131 Esplanade, Aptos, 688-8917, caferioaptos.com

RUNNERS-UP Cafe Cruz, Cafรฉ Sparrow

Capitola

Shadowbrook Restaurant

1750 Wharf Road, Capitola, 475-1511, shadowbrook-capitola.com 

RUNNERS-UP Paradise Beach Grille, Zeldaโ€™s On The Beach

San Lorenzo/SLV

Scopazziโ€™s

13300 Big Basin Way, Boulder Creek, 338-6441, scopazzisrestaurant.com

RUNNERS-UP Maloneโ€™s Grill, Otoro Sushi

Watsonville

La Perla Del Pacifico

458 Main St., Watsonville, 724-0993, la-perla-del-pacifico-mexican-restaurant.business.site

RUNNERS-UP California Grill, Maricos El Nayarita

Small Plates

Barceloneta

1541 B Pacific Ave., Santa Cruz, 900-5222, eatbarceloneta.com

RUNNERS-UP 515 Kitchen & Cocktails, Lรบpulo Craft Beer House 

Soup

Staff of Life

1266 Soquel Ave., Santa Cruz, 423-8632, staffoflifemarket.com

RUNNERS-UP Monster Pot, Zameen

Steak

Hindquarter Bar & Grille

303 Soquel Ave., Santa Cruz, 426-7770, thehindquarter.com

RUNNERS-UP Alderwood, Shadowbrook Restaurant

Sushi/Japanese

Santa Cruz

Akira Sushi

1222 Soquel Ave., Santa Cruz, 600-7093, akirasantacruz.com

RUNNERS-UP Mobo, Shogun  

Aptos/Soquel

Akira Sushi

105 D Post Office Drive, Aptos, 708-2154, akiraaptos.com

Capitola

Sushi Garden

820 Bay Ave. #148, Capitola, 464-9192, sushi-garden.com

RUNNERS-UP Geisha Japanese Restaurant and Tea House, Naka Sushi

Scotts Valley/SLV

Otoro    

235 Mt. Hermon Road #G, Scotts Valley, 440-9040

RUNNERS-UP Rumble Fish, Sushi Garden  

Watsonville

Imura

1994 Main St., Watsonville, 761-8799, imurasushi.com

RUNNERS-UP Miyuki, Sushi Garden

Taqueria

Santa Cruz   

Taqueria Vallarta

608 Soquel Ave., Santa Cruz, 457-8226; 

1221 Mission St., Santa Cruz, 426-7240,

taqueriavallartaonline.com

RUNNERS-UP Tacos Moreno, Taqueria Los Pericos

Aptos/Soquel   

Taqueria Los Gordos

7488 Soquel Drive, Aptos, 688-0911

RUNNERS-UP El Chipotle, Manuelโ€™s Mexican Restaurant 

Capitola  

Taqueria Vallarta

893 41st Ave., Santa Cruz, 464-7022

RUNNERS-UP Mijos Taqueria, Tacos Moreno 

Scotts Valley/SLV

Los Gallos

243 Mt. Hermon Road #A, Scotts Valley, 439-9507

RUNNERS-UP Taqueria Los Amigos, Taqueria Vallarta 

Watsonville

El Frijolito 

11 Alexander St., Watsonville, 724-8823

RUNNERS-UP Ranch Milk, Super Taqueria

Tea House

Hidden Peak

1541 Pacific Ave., Santa Cruz, 423-4200, hiddenpeakteahouse.com

RUNNERS-UP Tea House Spa, Well Within Spa

Thai Cuisine

Sawasdee

101 Main St., Santa Cruz, 466-9009, sawasdeebythesea.com;
5050 Soquel Drive, Soquel, 462-5051, sawasdeesoquel.com

RUNNERS-UP Real Thai Kitchen, Sabieng

Vegetarian

Dharmaโ€™s

4250 Capitola Road, Capitola, 462-1717, dharmasrestaurant.com 

RUNNERS-UP Cafรฉ Gratitude, Saturn Cafรฉ 

Winery

Soquel Vineyards

8063 Glen Haven Road, Soquel, 462-9045, soquelvineyards.com

RUNNERS-UP Bargetto Winery, Beauregard Vineyards

Wine List

Soif 

105 Walnut Ave., Santa Cruz, 423-2020, soifwine.com

RUNNERS-UP Shadowbrook Restaurant, Vino Cruz

Wine Selection (Retail)

Shopperโ€™s Corner  

622 Soquel Ave., Santa Cruz, 423-1398, shopperscorner.com

RUNNERS-UP Soif, Staff Of Life


Read the full e-edition of the Best of Santa Cruz County 2020 magazine: bit.ly/BestOf2020Print

Best of Santa Cruz County 2020: Health and Recreation

Find out what readers voted as the best health and recreation.

Best Esthetician

Hazel Chadwick @ The Nook

  1. Hazel Chadwickโ€™s desire to pursue her career as an esthetician originally started with an obsession for cleaning and restoring newness, and she prides herself on the way her facials bring her clients a fresh start.
  2. She feels that humans hold an incredible amount of tension in their faces and bodies, and she helps her clients to breathe, relax, and honor themselves.
  3. She offers several different types of facials and skin treatments, from elemental nature facials to skin renewing treatments and even plant peels, makeup, and waxing services.
  4. Chadwick does not believe in anti-aging but does believe in beautiful aging.
  5. She believes in the power of touch and the healing properties of plants, and uses all plant-based products as well as ayurvedic rituals in order to help clients find the ever-elusive concept of balance.

Andrew Steingrube

Best Medi-Spa 

Ultraderm

  1. Dr. Steven L. Garner is the medical director of Ultraderm. He is a fully board-certified plastic surgeon who has been practicing locally since 1993.
  2. During business hours, no voice-prompting machines are ever used. Only real-life, trained, professional, and caring human beings will answer phone calls.
  3. They offer several different treatment options including modern laser therapy, Botox, microneedling, and even Kybella, which can help reduce the appearance of โ€œdouble-chin.โ€
  4. Get complimentary and professional consultations with their team of providers in order to discuss aesthetic options, questions, and concerns.
  5. They embrace a philosophy of safety, service, and satisfactionโ€“no one is ever a โ€œpatient-lite,โ€ no matter if the treatment is elective beautifying or a major life-saving operation.

Andrew Steingrube

Best Personal Trainer 

Carina Reid @ Fuel Phitness

  1. Santa Cruz local Carina Reid formed Fuel Phitness in the spring of 2014.
  2. With an impressive and extensive sports resume, you can be sure Carina will cater to your physical needs as she develops โ€œvaried and eclectic fitness plansโ€ for you.  
  3. Besides personal training, Reid also offers training through corporate classes and for small groups and couples. 
  4. Reid is certified in Groupx, Schwinn Cycle, Yoga Sculpt, and Hot Pilates. 
  5. Get a sense of Reidโ€™s inspirational athleticism by watching promo videos on her YouTube channel.  

Denize Gallardo


Acupuncturist/Acupuncture Clinic

Five Branches University

200 7th Ave., Santa Cruz, 

476-9424, fivebranches.edu

RUNNER-UP Flux Acupuncture Lounge, Momo Acupuncture

Bike Shop

Bicycle Trip  

1001 Soquel Ave., Santa Cruz, 

427-2580, bicycletrip.com

RUNNERS-UP Another Bike Shop, Spokesman

Cannabis Dispensary

KindPeoples 

533 Ocean St., Santa Cruz, 515-4114;

3600 Soquel Ave., Santa Cruz, 471-8562, kindpeoples.org

RUNNERS-UP Treehouse, Santa Cruz Naturals

Cannabis Edibles 

KindPeoples 

533 Ocean St., Santa Cruz, 515-4114;

3600 Soquel Ave., Santa Cruz,

471-8562, kindpeoples.org

RUNNERS-UP Treehouse, Santa Cruz Naturals

CBD Product (Local) 

KindPeoples 

533 Ocean St., Santa Cruz, 515-4114;

3600 Soquel Ave., Santa Cruz,

471-8562, kindpeoples.org

RUNNERS-UP Jade Nectar, Treehouse

Chiropractor

Duncan McCollum, DC
3555 Clares St., Capitola, 459-9990, mccollumfamilychiropractic.com

RUNNERS-UP David Love, DC; Marie Royer, DC

Crossfit Studio

Seabright Crossfit

1619 Seabright Ave., Santa Cruz,

600-7867, seabrightcrossfit.com

RUNNERS-UP Crossfit Amundson, Crossfit Santa Cruz

Dentist

A. Gavin McClure, DDS

525 Center St., Santa Cruz, 426-1343, newstreetdentalsantacruz.com

RUNNERS-UP Michael J. Raffo, DDS; Kevin Ippisch, DDS

Doctor (MD)

Rachel Abrams, MD

740 Front St., Santa Cruz, 465-9088, santacruzintegrativemedicine.com

RUNNERS-UP Bruce Block, MD; Bruce Eisendorf, MD 

Doctor (ND)

Aimรฉe Gould Shunney, ND

740 Front St. #130, Santa Cruz, 465-9088, drshunney.com

RUNNERS-UP Chad Borys, ND; Tonya Fleck, ND

Esthetician

Hazel Chadwick @ The Nook

1543 Pacific Ave. #215, Santa Cruz, 295-6233, thenook.us

RUNNERS-UP Sue Bell @ Simply Skin Esthetics, Brenda Pegram-Twohig @ Equilibrium

Golf Course

DeLaveaga

401 Upper Park Rd., Santa Cruz, 423-7214, delaveagagolf.com

RUNNERS-UP Pasatiempo, Seascape

Gym

Toadal Fitness

113 Lincoln St., Santa Cruz, 423-3764;

1200 17th Ave. #108, Santa Cruz, 464-3764;

2929 Mission St. Extension, Santa Cruz, 466-3764;

269 Mount Hermon Rd., Scotts Valley, 430-9200, toadalfitness.com

RUNNERS-UP Cabrillo Fitness, In-Shape Capitola

Martial Arts

Sanfordโ€™s Martial Arts   

4626 Soquel Drive, Soquel, 475-9676, sanfordskarate.com

RUNNERS-UP Garth Taylor Jiu-Jitsu & Martial Arts, Minorsan Self-Defense & Fitness

Massage Therapist

Shawna Ristic

501 Mission St., Ste. 5, Santa Cruz, (785) 691-6639, shawnaristic.com

RUNNERS-UP Gemmo Depolo, Lily Webber

Medi-Spa

Ultraderm

3311 Mission Dr., Santa Cruz, 475-4315, ultraderm.com

RUNNERS-UP Rejuvenate Medi-Spa

Midwife

Dana Ramsey, CNM

2907 Chanticleer Ave., Santa Cruz, 477-2375, sutterhealth.org/pamf

RUNNERS-UP Nancy Greenwood, LM, CPM; Sunshine Tomlin, LM

Nutritionist

Jocelyn Dubin @ Nourish

130 Walnut Ave., Santa Cruz, 359-5335, nourishsantacruz.com

RUNNERS-UP Rebecca Hazelton, Margaux Keiser

Orthodontist

Mark Joiner

1773 Dominican Way, Santa Cruz, 475-5500, joinerortho.com

RUNNERS-UP John A. Hedrick, North Coast Orthodontics

Outdoor Store

Outdoor World

1440 41st Ave., Capitola, 479-1501;

136 River St., Santa Cruz, 423-9555,

theoutdoorworld.com

RUNNERS-UP Down Works, Patagonia

Personal Trainer

Carina Reid

ca*****@***il.com, fuelphitness.com

RUNNERS-UP Margaux Keiser @ Keiser Nutrition & Fitness, Jason Lenington @ Toadal Fitness

Vitamin/Supplements

Staff of Life 

1266 Soquel Ave., Santa Cruz, 423-8632, staffoflifemarket.com

RUNNERS-UP Herb Room, New Leaf Community Markets

Pilates

Agile Monkey Pilates Studio

121 Walnut Ave, Santa Cruz, 458-4125, agilemonkey.net

RUNNERS-UP Hotsource Yoga, Monarch Pilates

Running Store

Fleet Feet

7960 Soquel Drive Suite I, Aptos, 662-0886, fleetfeetaptos.com

RUNNER-UP Santa Cruz Running Company  

Sailing Charter

Chardonnay

790 Mariner Park Way, Dock FF, Santa Cruz, 423-1213, chardonnay.com

RUNNERS-UP Oโ€™Neill Yacht Charters, Pacific Sail

Skate Park

Derby Skate Park

508 Woodland Way, Santa Cruz

RUNNERS-UP Mike Fox, Scotts Valley Skate Park

Skate Shop

Billโ€™s Wheels 

1240 Soquel Ave., Santa Cruz, 469-0904, billswheels.com

RUNNERS-UP Boardroom, Skateworks

Snowboard/Skiing

Helm of Sun Valley

1408 41st Ave., Santa Cruz, 462-6800, helmofsunvalley.com

RUNNER-UP Play It Again Sports

Spa (pampering)

Caress Day Spa

911 Capitola Ave., Capitola, 462-4422, caressdayspa.com

RUNNERS-UP Chaminade Resort & Spa, Well Within

Spa (soaking)

Well Within Spa

417 Cedar St., Santa Cruz, 458-9355, wellwithinspa.com

RUNNERS-UP Equilibrium Float Center, Tea House Spa

Sporting Goods

Play It Again Sports 

4770 Soquel Drive, Soquel, 475-1988, playitagainsports-soquel.com

RUNNERS-UP Bicycle Trip, Outdoor World 

Stand-up Paddleboard

SUP Shack 

2214 E. Cliff Drive, Santa Cruz, 464-7467, supshacksantacruz.com

RUNNERS-UP Covewater, Kayak Connection

Surf School

Richard Schmidt 

849 Almar Ave., Box 192, Santa Cruz, 423-0928, richardschmidt.com

RUNNERS-UP Club Ed, Surf School Santa Cruz

Surf Shop

Oโ€™Neill

110 Cooper St. #100D, Santa Cruz, 469-4377;

400 Beach St., Santa Cruz, 459-9230;

1115 41st Ave., Capitola, 475-4151, oneill.com

RUNNERS-UP Arrow Surf and Sport, Freeline

Surf Spot

Pleasure Point

RUNNERS-UP Cowellโ€™s, Steamer Lane

Swim School

Adventure Sports 

303 Potrero St. #15, Santa Cruz, 458-3648, asudoit.com

RUNNERS-UP Jim Booth, Simpkins Family Swim Center  

Therapist

Emmanuel Denike, LMFT

RUNNERS-UP Donna Ilstrup, LMFT; Kristin Nemzer, LMFT, CH

Veterinary Clinic

Adobe Animal Hospital of Soquel

1600 Soquel Drive, Santa Cruz, 462-5293, adobevets.com.

RUNNERS-UP Coast Veterinary Services, Scotts Valley Veterinary Clinic

Yoga Instructor

Victor Dubin 

nourishsantacruz.com

RUNNERS-UP Nicole Duke, Hannah Muse

Yoga Studio

Luma Yoga 

1010 Center St., Santa Cruz, 325-2620, lumayoga.com

RUNNERS-UP Hotsource Yoga, Nourish


Read the full e-edition of the Best of Santa Cruz County 2020 magazine: bit.ly/BestOf2020Print

Best of Santa Cruz County 2020: Community Life

Find out what readers voted as the best among community life.

Best Dog Park 

Frederick Street

  1. Frederick Street Park features a large, fenced area for off-leash, four-legged fun complete with water spigots and plenty of room to run. Plus, thereโ€™s a specific zone designated for little pups and small adult dogs to play. Can you say cuteness?
  2. The park offers plenty of amenities for your human companions, too, like barbeque pits and picnic tables. 
  3. If youโ€™re looking for an afternoon workout, stop by the parkโ€™s sand volleyball court and enjoy a game. 
  4. Complete with the largest city parks playground, Frederick Street Park is a perfect place to bring the kids. 
  5. Once you get there, itโ€™s hard to find a reason to leave. But if you do, you can follow the parkโ€™s ocean views straight to the Santa Cruz Yacht Harbor. 

Susan Landry

Best Neighborhood 

Seabright

  1. Seabright has several popular live music venues, including The Crepe Place and the 71-year-old Rio Theatre that hosts world-class musicians.
  2. The neighborhoodโ€™s nature crown jewel is its long and sandy namesake beach that runs between the Santa Cruz Harbor and Boardwalk. It used to be known as โ€œCastle Beachโ€ because from 1929-1967 it literally had a bathhouse/restaurant on it that looked like a medieval castle.
  3. This neighborhood boasts the areaโ€™s only and oldest roller rink, the iconic Santa Cruz Roller Palladium, which has been letting the good times roll for more than 69 years and counting.
  4. The area is known for its hangover-buster breakfast and brunch spots, including Seabreeze Cafรฉ and Aldoโ€™s Harbor Restaurant, and just over bridge is the popular and poppinโ€™ Harbor Cafรฉ.
  5. If you love Italian food, you might want to think about moving to the neighborhood. It boasts Lillianโ€™s, La Posta, Ristorante Italiano, and Tramonti โ€ฆ and thatโ€™s just to name a few. Mama Mia! 

 Andrew Steingrube

Best Retreat Center 

1440 Multiversity

  1. The โ€˜1440โ€™ in this spotโ€™s name stands for the number of minutes in a single day. When youโ€™re relaxing on the 75-acre, Santa Cruz Mountains campus, youโ€™ll cherish each and every one of those minutes. 
  2. Guests can sign up for overnight accommodations and immersive programs that range from a weekend learning about optimizing your fundraising skills to a week-long training on Emotional Freedom Techniques. 
  3. The campus features a luxurious spa complete with healing massages, facials and energy work. Plus, thereโ€™s an infinity-edge hot tub overlooking the redwoods. Enough said. 
  4. Book a therapeutic solo getaway or plan your next team-building retreat in one of 1440โ€™s pristine meeting spaces designed to accommodate hundreds of guests. 
  5. As a nonprofit, 1440 Multiversity is dedicated to keeping its programs accessible for all guests on a path of self-growth and learning. Since inception, it has offered over 500 program tuition scholarships. You can apply for one on 1440โ€™s website right now.

Susan Landry


Beach

Seabright Beach

East Cliff Drive, Santa Cruz

RUNNERS-UP Capitola Beach, Seacliff State Beach

Bike Ride

West Cliff Drive

RUNNERS-UP Nisene Marks, Wilder Ranch

Boardwalk Ride

Giant Dipper

400 Beach St., Santa Cruz, 

423-5590, beachboardwalk.com

RUNNERS-UP Carousel, Log Ride

Derby Girl

Hermione Danger 

RUNNERS-UP Flower Power, Sharon D. Paine 

Dog Park

Frederick Street

168 Frederick St., Santa Cruz

RUNNERS-UP Aptos Polo Grounds, Skypark 

Farmers Market 

Aptos Farmers Market at Cabrillo College  

6500 Soquel Drive, Aptos, 728-5060

RUNNERS-UP Downtown, Live Oak 

Local Athlete (non-Derby)

Nat Young

RUNNERS-UP Carina Reid, Katie Zaferes

Local Hero

Carina Reid

RUNNERS-UP Brent Adams, James Durbin

Neighborhood

Seabright

RUNNERS-UP Pleasure Point, Westside

Nonprofit Group

Grey Bears

2710 Chanticleer Ave., Santa Cruz, 479-10555, greybears.org

RUNNERS-UP Homeless Garden Project, Jacobโ€™s Heart

Place of Worship

Twin Lakes Church

2701 Cabrillo College Drive, Aptos, 465-3300, tlc.org

RUNNERS-UP Inner Light Ministries, Temple Beth El

Place to Walk/Jog/Hike

West Cliff Drive

RUNNERS-UP Henry Cowell Redwoods, Nisene Marks

Retreat Center

1440 Multiversity

800 Bethany Dr.., Scotts Valley, 544-1440, 1440.org

RUNNERS-UP Land of Medicine Buddha Retreat Center, Mount Madonna Institute

Wedding Venue

Chaminade Resort & Spa

1 Chaminade Ln., Santa Cruz, 475-5600, chaminade.com

RUNNERS-UP Hollins House, Seascape Beach Resort


Read the full e-edition of the Best of Santa Cruz County 2020 magazine: bit.ly/BestOf2020Print

Best of Santa Cruz County 2020: Arts & Culture

Find out what readers voted as the best arts and culture.

Best Author (Local) 

K.M. Rice

  1. Rice is an independent author of six published books. She dabbles in dark fantasy, political drama, young adult, historical fiction and romance.
  2. She contributed writing and research to the book Middle-Earth From Script to Screen: Building The World of The Lord of the Rings and the Hobbit, an in-depth behind the scenes examination of Peter Jacksonโ€™s blockbuster film franchises.
  3. Rice hosts a J.R.R. Tolkien-themed web series with her sister Alex called Happy Hobbit. The series covers actual agrarian and culinary topics that any Middle Earth hobbit would absolutely adore.
  4. Rice wrote and illustrated her first book, The Haunted House, while still in kindergarten. Two decades later, she wrote her first published novel Darkling after stumbling into a haunted house
  5. Her books feature โ€œbrave young women,โ€ as opposed to โ€œstrong female characters.โ€ She prefers brave because strong implies that women are inherently weak. 

Aaron Carnes

Best Mural 

Mission St. Ocean Mural

  1. This was once an unsightly cinder-block wall separating Bay View Elementary School from busy Mission Street. But now, itโ€™s a nearly 600-foot-long mural vividly illustrating the need to rid the oceans of plastic.
  2. The muralโ€™s creation was spearheaded by painter and muralist Taylor Reinhold, Santa Cruz born-and-raised, who also founded Made Fresh Crew, a local artist-based collective that markets original designs on street clothes.
  3. The mural comes by way of the Fresh Walls Project, which recently announced in June it will host โ€œSea Walls: Artists for Oceans,โ€ a 10-day event that its organizers are calling โ€œthe most significant urban beautification project in Santa Cruz history.โ€
  4. Over its long canvas, the mural depicts a dizzying variety of marine life in realistic detail, including sharks, squids, orcas, and many species of fish, presented in a continuum of ocean depth, from the shallows featuring human divers to the deep seas.
  5. The mural is just around the corner from another, smaller mural, by one of the countyโ€™s most prolific and popular muralists, the late James Aschbacher.

 Wallace Baine

Best Museum 

Museum of Art & History

  1. This place is a two-fer. Since its charter, the museum everyone lovingly calls โ€œThe MAHโ€ has devoted equal measure to Santa Cruz Countyโ€™s rich history along with exhibits of artistic expression meaningful to local audiences. Come for one and experience the other as a bonus.
  2. OK, it is really a three-fer. For the past decade, the MAH has been transformed into a kind of community center where friends and neighbors meet to experience their common interests.
  3. Abbott Square, adjacent to the MAH, has emerged as the de facto town square of Santa Cruz, putting the museum and its mission at the center of civic life.
  4. The MAH has a new executive director, Robb Woulfe, who takes the spot of transformational leader Nina Simon. It will be intriguing to see where Woulfe leads the institution in coming years.
  5. The MAHโ€™s new exhibition, โ€œBeyond the Worldโ€™s End,โ€ envisions the future of a climate-changed world and showcases the museumโ€™s partnership with UC Santa Cruz.

 Wallace Baine


Art Event

Capitola Art & Wine Festival

capitolaartandwine.com

RUNNERS-UP First Friday, Open Studios Art Tour 

Art Gallery (Retail)

Artisans Gallery

1368 Pacific Ave., Santa Cruz, 423-8183, artisanssantacruz.com

RUNNERS-UP R. Blitzer Gallery, Radius Gallery

Artist (Local)

Ed Penniman

edpenniman.faso.com

RUNNERS-UP Marie Gabrielle, Yeshe Jackson

Author (Local)

K.M. Rice

kmrice.com

RUNNERS-UP Laurie R. King, Jonathan Franzen 

Dance Lessons (Studio) 

Motion Pacific 

131 Front St. E, Santa Cruz, 457-1616, motionpacific.com

RUNNERS-UP Pacific Arts Complex, Tannery World Dance 

Festival (Art/Film)

Capitola Art & Wine Festival

capitolaartandwine.com

RUNNERS-UP Santa Cruz Film Festival, Watsonville Film Festival

Festival (Music)

Cabrillo Festival of Contemporary Music 

cabrillomusic.org

RUNNERS-UP Mountain Sol, Redwood Mountain Faire

Festival (Street)

Greek Festival 

facebook.com/santacruzgreekfestival

RUNNERS-UP Capitola Art & Wine Festival, Pleasure Point Street Fair

Kidsโ€™ Art Program

Studio Sprout  

studiosproutsantacruz.com

RUNNERS-UP Art Factory, Blue Apple Art

Movie Theater

Nickelodeon

210 Lincoln St., Santa Cruz, 359-4523, landmarktheatres.com/santa-cruz

RUNNERS-UP Capitola CineLux, Del Mar Theatre

Mural/Public Art

Mission St. Ocean Mural

RUNNERS-UP Dayโ€™s Market, Shopperโ€™s Corner

Museum

Museum of Art & History 

705 Front St., Santa Cruz, 429-1964, santacruzmah.org

RUNNERS-UP Seymour Marine Discovery Center, Santa Cruz Museum of Natural History

Photographer (Local) 

Shmuel Thaler 

shmuelthaler.com

RUNNERS-UP Devi Pride, Kendra Stone

Poet (Local)

Ellen Bass 

RUNNERS-UP Danusha Lameris, Gary Young 

Radio Personality (Local)

โ€œSleepyโ€ John Sandidge  

RUNNERS-UP Rosemary Chalmers, โ€œRalph Anybodyโ€ Jeff Juliano 

Radio Station

KPIG-FM 

107.5

RUNNERS-UP 1080 AM KSCO, 88.1 KZSC 

Theater Company

Jewel Theatre 

jeweltheatre.net

RUNNERS-UP Cabrillo Stage, Santa Cruz Shakespeare


Read the full e-edition of the Best of Santa Cruz County 2020 magazine: bit.ly/BestOf2020Print

How Ready Is Santa Cruz County for the COVID-19 Surge?

Santa Cruz County has seen its first death from COVID-19.

The man was in his early 70s. He had an underlying medical condition, county Health Officer Gail Newel said. The patient died in a hospital on Saturday, March 28.

โ€œOur top priority is protecting the lives of our community members, and weโ€™re working so hard to make sure that these solemn occasions are as rare as possible,โ€ Newel said at a press conference on Sunday, March 29. 

The man worked in both Santa Cruz County and Santa Clara County, and his job involved working with the public. He first checked in to a local hospital on March 19 with symptoms including fever and shortness of breath. The manโ€™s family is currently being isolated. 

The countyโ€™s first case of the new coronavirus was identified on March 6. Itโ€™s been two weeks since Newel announced a shelter-in-place order, shutting down many businesses in response to the COVID-19 epidemic and requiring that residents only leave their homes for โ€œessentialโ€ activities, like trips to the grocery store, bank, gas station, hardware store and pharmacy.

At the time, similar orders were in place around the greater Bay Area. Theyโ€™ve since expanded to all of California, and theyโ€™ve become commonplace around much of the country. Santa Cruz Countyโ€™s order expires after April 7, but county spokesperson Jason Hoppin says health officials will likely extend the order. That should come as little surprise, given that President Donald Trump got blasted for suggesting the nation could be โ€œopened up and just raring to go by Easter,โ€ which is April 12. The president later backed away from the comment.

TESTING THE WATERS

In order to understand the size of the epidemic in Santa Cruz County, itโ€™s important to understand how severe Santa Cruz Countyโ€™s COVID-19 test shortage is.

Since the Santa Cruz County Health Services Agency (HSA) announced the first confirmed case in early March, Santa Cruz County patients have struggled to access tests when theyโ€™ve needed them. The problem is plaguing much of the country, including hotspots like neighboring Santa Clara Countyโ€”an epicenter for cases of the coronavirus in California. 

No one knows how many cases Santa Cruz County really has. โ€œWe have no idea,โ€ Newel said.

Santa Cruz County has announced 45 confirmed positive cases as of Monday morning. However, Newel referenced that some epidemiologists believe that, given testing shortages nationwide, there are likely 20 additional cases for every confirmed case. The calculation strikes Newel as plausible, and it would put Santa Cruz Countyโ€™s total number of cases at well over 900.

As of midday Sunday, the county had results back for 328 conclusive test results, most of them conducted by commercial labs. Of the total tested, 12.5% came back positive for the coronavirus. Initially, commercial labs werenโ€™t sharing results with health officials when tests came back negative. That changed when Santa Cruz County and neighboring communities began ordering commercial labs to start sharing more data.

Thereโ€™s still a lag in the information.

Newel said Santa Clara Public Health Labs have been turning around results in 48 hours, but the private labs have been taking anywhere from two days to two weeks. Newel said the lack of tests is affecting the entire nation. 

โ€œOur county is really no different than anywhere else in the country. The entire country is struggling with testing capacity. And it has to do partly with the availability of the test equipment,โ€ Newel said. 

The shortages aren’t just with the test kits themselves. There are also shortages of nasopharyngeal swabs that nurses use to take samples from patients, Newel added. Other limiting factors, she said, include the availability of lab personnel and lab equipment needed to process the tests and provide results.

A third factor, HSA Director Mimi Hall added, is the lack of personal protective equipment, like medical masks. Workers need to wear masks in order to take samples for tests. โ€œEvery test that we do today is the use of a mask that could be used to care for a patient and keep a provider safe next week, so we have to make these decisions about where do we best utilize the use of PPE?โ€ Hall explained.

Now that there are likely hundreds of cases in the county, testing isnโ€™t as helpful in stopping the spread of disease. โ€œThe testing isnโ€™t so important anymore,โ€ Newel said. โ€œWeโ€™re past the containment phase for the most part, and weโ€™re really focused on what we can do to mitigate or to help lessen the impact of the disease.โ€

BEDDING LINES

Newel and Hall say the shelter-in-place order is working.

Santa Cruz County residents are flattening the curve and slowing the surge in new cases of COVID-19. Thatโ€™s a good thing. Too many cases at once, after all, could overwhelm the countyโ€™s health care systems. As sad as Newel and Hall were to announce the countyโ€™s first death, they said that their forecasts from a few weeks ago showed the first deaths happening much earlier in the month. That in and of itself is a good sign, they said.

The number of cases is still expected to grow, and some of the new patients will end up in the hospital. In order to meet that need, the county could add up to 180 emergency beds. The county will soon launch an alternate care site at Simpkins Family Swim Center. Hall said the county is evaluating the possibility of adding an additional alternate care site. Before the county flattened its curve, Hall said health leaders had projected that the county would already be needing extra beds by now.

On top of that, the county has a temporary pop-up hospital that it keeps in Watsonville. Since purchasing the pop-up hospital two years ago, employees have staged exercises to practice deploying the facility. Hall said a task force with pulmonologists, hospitalists, medical ethicists is studying the countyโ€™s capacity issues. 

But just as the amount of tests doesnโ€™t tell the whole story in terms of Santa Cruzโ€™s testing capacity, one cannot fully measure Santa Cruzโ€™s health care capacity by looking at the number of beds. In order to accommodate increased patient flows, local hospital facilities will need to make sure they have adequate staffing. Hall said the HSA is currently working on staffing for its alternate care sites, but the beds in alternate care sites wonโ€™t be suitable for patients in need of intensive care units. Many of the sickest patients will need ventilators in order to survive. Hall said the county has access to about 40 ventilators, and it has put in orders for 40 more. She said county health leaders havenโ€™t yet been forced to make any tough decisions about who gets a ventilator and who doesnโ€™t. 

โ€œBut we anticipate in the future that decisions like that will need to be made, so as we build our team and work with our partners to develop task forces around this issue, weโ€™re including hospice and palliative care experts, as well as ethicists,โ€ Hall said.

Thereโ€™s also the issue of limited personal protective equipment, like masks. Hall said the countyโ€™s emergency operations center has reached out to UCSC, PG&E and Harbor Freight to see if they can help with donations. Hall said the first big donation the county got was 10,000 masks from Facebookโ€”something she credits to Jim Frawley, Facebookโ€™s global security manager, who is a former Santa Cruz fire chief.

For information on how to make personal protective equipment donations, visit santacruzhealth.org/ppedonate.

WORKING THROUGH

Newel said she and her colleagues at the county had mixed feelings about holding a press conference in person at the county building on Sunday. โ€œWe are doing most of our meetings remotely, and in fact, we had considered doing a remote press conference today,โ€ Newel said.

Health officials ultimately decided an in-person conference would be a better way to honor the man who died. At the event, Newel, Hall and county Chief of Public Health Jennifer Herrera all sat spaced six feet apart. Reporters in the room did the same. Newel and Hall know full well that their own office may have to deal with the virus sooner or later, regardless.

In Marin County, Health Officer Matt Willis has tested positive for COVID-19. Newel said Willis is actually a friend of hers, and she adds that heโ€™s recovering well.

โ€œIโ€™ve been on a number of remote meetings with him this last week,โ€ Newel said. โ€œIt could happen to any of us in this room, and likely will. And we would be treated as would any other patient. We would report to our primary care physician with any symptoms as needed. If we had mild symptoms, we would isolate at home. We would follow all of the precautions that we ask our public to do, and we would return to work with all of the usual guidelines, which is three days completely symptom-free and at least seven days, since this onset of symptoms.โ€


Coronavirus Coverage

For continuing in-depth coverage of the new coronavirus and its effects locally, visit goodtimes.sc/category/santa-cruz-news/coronavirus.

To learn about action you can take now, whether youโ€™re seeking assistance or want to find ways of supporting the community, visit goodtimes.sc/santa-cruz-coronavirus-resources.

The Early Verdict on Social Distancing Is In: It Works

With the huge emotional and economic impact the shelter-in-place order has had on the state of Californiaโ€”as similar lockdowns have around the worldโ€”one of the foremost questions on everyoneโ€™s mind is: Is it working? With the coronavirus spreading so quickly, and many cities and counties slow to react with strict social-distancing measures, no one has really been able to answer that question up to this point.

But here in Santa Cruz County, where shelter-in-place orders went into effect at midnight on Monday, March 16โ€”three days before Governor Gavin Newsomโ€™s statewide orderโ€”officials say they are seeing the earliest signs that they may be working to โ€œflatten the curveโ€ of the pandemicโ€™s spread locally.

While acknowledging that there has been too little testing to make broad generalizations, Mimi Hall, director of the countyโ€™s Health Services Agency, said at a press conference Sunday that there were some positive signs about the effectiveness of the shelter-in-place order. For instance, on the day the county hit 17 cases, officials had projected to have 27. Also, the number of cases is not doubling every three days as expected, showing instead a more gradual curve.

 โ€œWeโ€™ve been doing something right, we believe,โ€ Hall said. โ€œThe early projections they had three or four weeks ago had us having more positive cases at this point in time. I think itโ€™s encouraging that we have fewer than we projected and that it took us this long to experience our first person passing away. I encourage the public: Please continue doing what youโ€™re doing. Itโ€™s important. It really is making a difference.โ€

This news comes as scientists and other experts are just beginning to report on the effects of social distancing during the pandemic.

Also on Sunday, USA Today reported that an analysis of genomes in the SARS-CoV-2 virus (the scientific name of the coronavirus that causes the COVID-19 illness) sequenced by the San Francisco-based UCSF-Abbott Viral Diagnostics and Discovery Center revealed that the virus has not been able to โ€œgain a serious footholdโ€ in California over the last couple of weeks due to social-distancing measures. More than half of the genomes the lab found were associated with travel to other states, while another 30 percent were related to health care workers and families of infected individuals. Fewer than 20 percent were associated with community spread.

Beers To Go: Local Pubs and Restaurants Sell Drinks for Takeout

Throughout the COVID-19 crisis, the state of California has been diligent in its promotion of social distancing. But last week it showed it can be a bit more forgiving when it comes to social lubricating, a.k.a. the enjoyment of adult beverages.

Last week, the stateโ€™s Department of Alcoholic Beverage Control (ABC) announced that it would temporarily relax its rules to allow, among other things, takeout and curbside orders of cocktails and draft beer.

The โ€œregulatory relief,โ€ as ABC referred to it, gives a fighting chance to businesses such as pubs and breweries to stay afloat during the abrupt economic crisis brought on by the pandemic.

Previously, it was illegal to order a cocktail for delivery with your pizza. Now, as long as food is included in the order, itโ€™s fine for established businesses to bring a fresh batch of margaritas to any doorstep in its delivery area.

Some Santa Cruz County businesses are already enacting these new liberties. The Parish Publick House, with locations in Santa Cruz and Aptos, has just begun serving takeout cocktails, namely their house margarita as well as a lavender sour and a chamomile sour, served in lidded mason jars and sold in batches of four drinks ($27) or six drinks ($32), each ready to imbibe. On weekends, Parish will expand its offerings to include a Bloody Mary and a John Daly (lemonade, iced tea and vodka; and yes, itโ€™s named after the hard-partying golfer).

โ€œAll this stuff is on a see-how-it-goes basis,โ€ says Erik Granath, one of the pubโ€™s owners. Parish has also begun serving canned cocktails made by Santa Cruz-based Venus Spirits.

Lupulo Craft Beer House in downtown Santa Cruz is initiating a similar program with draft beers.

โ€œIt was definitely a big surprise for us,โ€ says Lupulo co-owner Stuyvesant Bearns Esteva of the ABC announcement.

Lupulo will soon begin serving its tap beers in mason jars for pickup or delivery. โ€œIt allows us to sell off our existing inventory rather than just sitting on it,โ€ says fellow co-owner Noelle Antolin. โ€œOur business model is that freshness is key. This has made it so we can sell the beers we already have in inventory, and the margins for us are much more favorable with kegs than they are with bottles or cans.โ€

Esteva says Lupulo will develop some kind of system that allows regulars to return their jars for refill. โ€œWeโ€™re going to try to figure out something where this will be Xโ€™s mason jar that weโ€™ll tag with their name. Necessity is the mother of invention, you know.โ€

Parish will also be stepping up a new program next week in which theyโ€™ll deliver their draft beer in plastic growlers (a bottle or jug that holds either 32 or 64 ounces). Granath says that, without the ability to sell cocktails or draft beer, their business these days would be little more than โ€œa liquor store with food.โ€ Being able to market their extensive draft brews allows them to achieve some level of normalcy.

โ€œWith our business in general, about 80% of the stuff we sell is off our taps,โ€ he says. โ€œOur bottle list is pretty static. But our drafts are how weโ€™ve established ourselves.โ€

Peter Bargetto of Soquel Vineyards says that the wine industry is not much affected by the relaxation of the rules because wine consumers usually prefer to order wine by the bottle instead of the glass.

Other rules suspended by ABC include restrictions on accepting payments for alcoholic productsโ€”existing law prohibits the sale of alcohol off the premises of the licensed business, while the relaxing of the law means consumers can pay for their beverages on their doorstepsโ€”as well as extension of credit and aspects of business-to-business transactions.

Even with the relaxed rules on to-go draft beers and cocktails, no one at local brew pubs is in the mood for celebrating. Lupulo had to close its doors on St. Patrickโ€™s Day, a particularly beer-friendly holiday. The pub has kept on most of its 24 employees, at least on a part-time basis.

โ€œWeโ€™ve kinda had to reinvent our business model in one day to make it so that we could at least give our employees some shifts every week to help them survive,โ€ Esteva says.

Even with a robust to-go service, Lupulo is generating a small fraction of the revenues that it does in normal times. This new model is clearly a stopgap measure. โ€œLupulo will not be turning into a drive-thru liquor store,โ€ Antolin says.

Erik Granath of Parish Publick House says takeout orders and online delivery run counter to the foundation of his business, which is predicated on providing a place for people to meet and socialize.

โ€œOur regulars have been great so far,โ€ he says. โ€œBut our whole business is based on people gathering together in one spot. If you canโ€™t gather in one spot, it takes away exactly what we do. Itโ€™s definitely tough times. We have a pretty robust happy hour. Weโ€™ve always been a popular neighborhood spot. But when people canโ€™t congregate, thatโ€™s pretty much the ballgame. So, weโ€™re doing our best to keep it together until weโ€™re past this thing, whatever that means.โ€


Check out our continually updating list of local takeout and delivery options.

Nuz: Santa Cruzโ€™s Recall of Two Councilmembers Has Officially Passed

UPDATE, March 31, 8am: This story has been modified to reflect the finalized vote tally for San Lorenzo Valley Unified School District.

Santa Cruz Countyโ€™s election results are finally almost finalized.

As of Friday, March 27, the recalls of Chris Krohn and Drew Glover have officially passed. In the end, they were close. Krohnโ€™s removal from office got 51% of voter support, and Gloverโ€™s got 53%. Itโ€™s quite possible that, if Krohn hadnโ€™t hitched his wagon so firmly to Gloverโ€™s or if Glover had ever apologized with any convincing sincerity whatsoever, we may have seen a different result here. (Also, if the pro-recall crowd wanted to win more convincingly, they could have actually walked around town a little and campaigned, like the anti-recall activists didโ€”instead of just sending out tens of thousands of dollars worth of mailers and sitting idly in their upper-Westside homes, while drinking wine and listening Hall and Oates, or whatever it is pro-recall people do.)

In other election news, the San Lorenzo Valleyโ€™s school bond measure narrowly passed. Soquel Union Elementary and Cabrillo Collegeโ€™s measures will both fall short, and the rest of the local measures passed by comfortable margins.

But back to the recall: if you have a single bipartisan bone in your body, the past year has probably made you think less of not only Krohn and Glover, but also a lot of the people who outwardly supported their ouster from the very first opportunity. As Santa Cruz prepares to move forward, Krohn and Gloverโ€™s seats will soon get filled by women, now that Renรฉe Golder and Katherine Beiers have both won seats on the City Council.

That, in and of itself, should be welcome news, because, if thereโ€™s one thing Nuz has learned from watching local and national politics over the last three years, itโ€™s that you canโ€™t trust men with anything.

Santa Cruz County Smoke Shop Open, Despite COVID-19 Warning

Update, March 31, 3:15pm: 831 Smoke Shop has closed both of its locations as of March 31. We have more details on the live blog.ย 

While Santa Cruz County health officials hash out the details of their COVID-19 response and stores burn through essential supplies, one local entrepreneur thinks he found a convenient workaround in order to reopenโ€”despite the health orders that non-essential businesses must stay closed.

Dual shelter-in-place orders are in effect from Santa Cruz County health officials and from Gov. Gavin Newsom, but 831 Smoke Shopโ€”which sells pipes, bongs, CBD and various tobacco productsโ€”reopened its two locations Wednesday. 831 Smoke Shop has one location on Santa Cruzโ€™s Eastside and another in Watsonville. 

For the past week and a half in Santa Cruz County, the only trips that have been permissible under the countyโ€™s health order are for โ€œessentialโ€ activities, like trips to the grocery store, bank, gas station, hardware store and pharmacy. But now, 831 Smoke Shop is claiming to be more than just a smoke shop. Thatโ€™s because, in addition to its normal items, the store has started selling rubbing alcohol, hydrogen peroxide, bleach, disinfectant wipes, toilet paper, and bottled water.

The storeโ€™s owner Jacob Alquadri says he accessed the supplies from a distributor he knows, and he felt obligated to share them with the community because many supermarkets and drugstores have been running low on essential suppliesโ€”if they even have any left on their shelves at all. โ€œWhy are we just going to sit on it and sleep on it?โ€ says Alquadri, who additionally owns Watsonvilleโ€™s Fat Boy Burger, which is currently open for drive-through only due to the countyโ€™s shelter-in-place order.

Alquadri says he has hand sanitizer and boxes of highly coveted N95 respirator masks on the way as well. He says he plans to send some boxes of the masks to local law enforcement agencies. Since reopening, the storeโ€™s employees have not been letting customers into the two shop locations. Instead, workers meet customers at the door, asking what they want and handling transactions in the doorway. Alquadri says they are dealing with customers one by one in order to make sure that everyone complies with the six-foot social distancing guidelines. 

Santa Cruz County spokesperson Jason Hoppin says the county is aware that the smoke shop is operating, and he encourages all businesses to take the countyโ€™s health order carefully. 

โ€œWeโ€™re in a public health crisis. We are asking people to please take the shelter-in-place order seriously. Changing your business for the purpose of getting around the public health order is a risk to public health,โ€ he says.

Alquadri says if any health officials see a problem with what heโ€™s doing, they should start going after all the grocery stores and drug stores that also sell cigarettes.

According to the Santa Cruz County Health Services Agency, the county has confirmed 32 cases of the new coronavirus, or COVID-19. Statewide, there have been 3,006 COVID-19 cases, including 42 deaths, according to the California Department of Public Health. The countyโ€™s shelter-in-place orders are technically scheduled to expire April 7, but health officials can extend them to further stop the spread of disease. 

When it comes to smoking, Tara Leonard, the countyโ€™s tobacco compliance officer, notes that early data appears to show that the COVID-19 virus is much harder on those with a history of smoking. Like many health workers, Leonard has been temporarily reassigned to focus on the countyโ€™s COVID-19 response. She feels 831 Smoke Shopโ€™s recent pivot was at the very least in violation of the spirit of the recent health orders.

Hoppin could not discuss whether 831 Smoke Shop was in violation of the countyโ€™s order, and he did not know whether any fines had been issued in the county. He noted that law enforcement chiefs, like Sheriff Jim Hart, have recently announced that theyโ€™ll be stepping up enforcement on everything from beach parties to illegally operating businesses.

โ€œIt clearly seems outside the realm of โ€˜essentialโ€™ business,โ€ Hoppin says, โ€œwhen youโ€™re talking about smoke shops and a dangerous virus that attacks at the lungs.โ€


Coronavirus Coverage

For continuing in-depth coverage of the new coronavirus and its effects locally, visit goodtimes.sc/category/santa-cruz-news/coronavirus.

To learn about action you can take now, whether youโ€™re seeking assistance or want to find ways of supporting the community, visit goodtimes.sc/santa-cruz-coronavirus-resources.

As Local Businesses Close, Bookshop Santa Cruz Tries to Weather Another Crisis

The story of Bookshop Santa Cruz has been one of survival against daunting circumstancesโ€”the Loma Prieta Earthquake, Amazon, big-box stores, the 2008 recession. Bookshop is again in survival mode in the face of the COVID-19 pandemic. Owner-operator Casey Coonerty Protti discussed with us how her business is coping.

Casey, you were a child during the 1989 Loma Prieta Earthquake when your parents Neal and Candy Coonerty ran Bookshop. You marshaled the store through the โ€™08 recession. But youโ€™ve probably never seen anything quite like this.

CASEY COONERTY PROTTI: This is daunting to say the least. Even with the earthquake, we were only closed for about a month before we were able to reopen in the tents. But at this point, thereโ€™s a possibility that Bookshop could be closed for several months to the public. Itโ€™s an unbelievable situation. But watching my dad go through the earthquake, and watching the community come together to help the store, thatโ€™s what allows me to sleep at nightโ€”just knowing thereโ€™s a history in Santa Cruz of being there for us. So, even in the face of huge odds, we feel we can come out the other side. 

How about the health of your staff? Is everyone OK?

Everyone is OK, and thatโ€™s our number-one concern. It is so hard to try to keep the store afloat and worry about the health of our staff and the public. But so far, everyoneโ€™s healthy. Weโ€™re all taking it very seriously. Our staff has proven to be good at improvising and changing and pivoting. So far, so good. 

How long has Bookshop been closed?

Our last day of operation was Monday (March 16) and we closed before we got the order to do so. For more than a week, weโ€™ve been able to have our staff working from home. We have a skeletal crew in the story on a daily basis to do web orders and curbside pick-up. 

Have you had to lay off or furlough people on your staff [which numbers about 45 people?

We havenโ€™t yet. We made a pledge to our staff to pay them all in full on the pay period that ended last Sunday (March 22). So everybody got their full paycheck. For the upcoming pay period, we have about half of our staff (getting paid). And then we have a number of staff who have other jobs or other family members with means of support, or whatever they might be. So, theyโ€™re being incredibly generous and offering to go on furlough. I called every staff member and tried to get a sense of what the store needs and their personal situation. 

The last thing I wanted to do was have anybody find themselves in a situation where they couldnโ€™t stay in their house. So I tried to come up with a solution to cover everybody. But weโ€™re taking it week by week. I canโ€™t promise two weeks from now that that will still be the case. Itโ€™s incredibly difficult. These are such dedicated booksellers whoโ€™ve given everything to the store. We have employees who have been there for 43 years-plus.

Explain a bit about the curbside pick-up program that Bookshop has implemented to provide books to customers during this shutdown.

Weโ€™re open 10am to 6pm daily. People can either order online and arrange for pickup, or they can call the store. And we have booksellers ready to help them. And then we ask people, when they arrive on the Front Street side of our store, to give us a call and weโ€™ll have booksellers to come out and hand the books to people through their car window. Itโ€™s proving to be pretty popular. People are home-schooling their kids and they need activities. For others, itโ€™s their only venture out for the day. 

Amazon is deprioritizing shipping books, toys, and puzzles, and things like that, because they have so many needs to ship groceries and medical supplies. Weโ€™ve been waiting for something to affect Amazon, but this is not what we wanted. Right now, bookstores might be the only source to get books to people quick, now that public libraries and school libraries are closed. 

To what degree is the revenue generated by your curbside and order service making up for your revenue during normal times?

Weโ€™ve just been so grateful to our community. Weโ€™ve been getting more web orders than weโ€™ve seen before. For the time being, itโ€™s making up about 40-50% of our daily sales. That will probably decrease over the next several weeks because weโ€™ll be missing spring break, which normally brings in a lot of in-store traffic. And, of course, our events programming, which brings in a lot of revenue for us, has been cancelled for several months. So not having those big events is going to be a huge hit on revenue. But even if it drops down to 30% of our sales, itโ€™s literally the only lifeline we have right now for staying open and being able to pay our staff anything.

Weโ€™ve also had companies call us who want to buy gift certificates or care packages to their clients or their employees. Weโ€™re trying to set up something where people can donate books for kids who donโ€™t have access to books anymore. We have different ideas for how to keep the revenue streams going, but it all depends on people continuing to order from us. 

You have contacts with other independent bookstores across the state and across the country. What are you hearing from them? Is Bookshop worse or better positioned than many others facing the same challenges?

My love goes out to all of them. These are incredible people, and many of them are having a hard time right now. People are in different boats in terms of the state orders. Some bookstores arenโ€™t allowed to have any people in the store for curbside service. Some are not deemed an essential business. My heart just breaks for them, because theyโ€™ve had to close completely. Other folks are a week or two behind us and they are just closing their stores for the first time. Booksellers generally donโ€™t operate on very big margins, and they donโ€™t have a lot of reserves in place. But we are scrappy, and weโ€™ve all gone through so many things before that weโ€™re just trying to use our collective wisdom. But it is going to be very very hard for the stores to get through this, unless thereโ€™s some kind of financial aid that is provided that is not in the form of loans. It really needs to be in the form of grants, something that recognizes their importance to the cultural life of the United States.

Bookshop is an anchor business in downtown Santa Cruz. Have you had conversations with some of your neighbors? Whatโ€™s the mood like downtown?

Itโ€™s so difficult. Most other retail [stores] have not been deemed essential, so theyโ€™re just closed completely. So much of their fate relies upon getting help from their landlords to get through this. I really hope downtown landlords will really step up and give rent abatements to businesses that are closed. Itโ€™s impossible to figure out how to pay rent when youโ€™re not open to the public. I think the fate of many, many businesses downtown is going to hang in the balance of how generous those landlords can be.

No one knows what the future holds for this situation. What do you think about when you contemplate the near future?

You know, itโ€™s funny. My dad [Neal Coonerty] is always the eternal optimist. And I think thatโ€™s the only reason why Bookshop is still here. I donโ€™t think many people would have gotten through the earthquake the way he did. He just truly believed that he could come out the other side. 

Iโ€™ve always been the worrier in the family. Iโ€™m finding myself in a new place of trying to figure out how to look at the bright side of things. I do think Bookshop will be closed until mid-May. This idea that weโ€™re all going to open on April 7 is not going to be a reality. In order to budget and figure out how to stay afloat, you have to account for the worst case scenario. Then, after that, my big fear is whether weโ€™ll have rolling closures that go beyond the immediate time frame and affects the fall and the holiday season. But, with all that uncertainty, I have no doubt that the Santa Cruz community is out there to support us. And I feel incredibly lucky that they are stepping up for us. Theyโ€™ve done it before and theyโ€™ll do it again. So, Iโ€™m hopeful that weโ€™ll find the things that are meaningful to all of us, and find a way to survive together. 

Bookshop Santa Cruz is open for online orders by mail or curbside pickup at bookshopsantacruz.com, or by phone at 423-0900 from 10am to 6pm.

Update, March 31, 9pm: This article was updated to correct the phone number for Bookshop.


Coronavirus Coverage

For continuing in-depth coverage of the new coronavirus and its effects locally, visit goodtimes.sc/category/santa-cruz-news/coronavirus.

To learn about action you can take now, whether youโ€™re seeking assistance or want to find ways of supporting the community, visit goodtimes.sc/santa-cruz-coronavirus-resources.

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As Local Businesses Close, Bookshop Santa Cruz Tries to Weather Another Crisis

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Bookshop Santa Cruzโ€™s Casey Coonerty Protti talks about the plan to safely stay open
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