Happy 150th, Santa Cruz! One special presentation at the Santa Cruz County History Fair at Louden Nelson Community Center this weekend will showcase the history of our local foods and crops. Even serial mayor Cynthia Mathews is understandably high on The Heritage Food Project, and shares their informative website, scheritagefood.com.
Foodies won’t want to miss the 1:30 p.m. presentation, “Harvesting Our Heritage: Telling a Sweet and Savory History of Santa Cruz County,” by Sierra Perry Ryan and Jody Biergiel Colclough—who co-founded the Heritage Food Project four years ago—as well as Elizabeth Birnbaum, and Katie Hansen who joined the project in 2013. Ryan explains that the Project includes a book, expected to launch in July 2017, filled with lore, recipes and local food history.
The project’s historians, or “heritagistas” as they call themselves, combed through archives, discovering fascinating histories and recipes along the way. The Baldwin collection at the Museum of Art & History, for example, yielded “a home economics notebook of a student at Santa Cruz High in 1922,” Ryan says. “We used their strawberry shortcake recipe in the book.”
Admission to the various History Fair events is free, and the action begins at noon on Saturday, Oct. 8 at Louden Nelson Community Center, at the corner of Laurel and Center streets. Come by to hear about the history of Santa Cruz seen through the lens of berries and apples, dairies, vineyards and regional wines. And artichokes, Brussels sprouts and dry-farmed tomatoes. The Project explores our signature foods, how they came to be planted, and why they blossomed into our favorite harvests.
Ribbons For Local Gals
This just in: local gals make award-winning dishes! Ace home gardener, preserver and cook Dee Vogel told me that on a visit to the Santa Cruz County Fair a few weeks back she discovered that her plum and chocolate jam had won First Prize. “And so did the tomato jam, and so did my gluten-free (GF) walnut squares,” she says. Vogel used her Great Aunt Helen’s recipe for the walnut squares, substituting GF flour mix for regular flour. “And [drumroll please], my pickled green beans got the second place in the Ball contest,” she said, via email. “Apparently if your preserved item is canned in a Ball brand jar, you are automatically entered in the Ball contest. Who knew?”
Having tasted Vogel’s tomato jam and the odd-sounding, but sumptuous plum and chocolate jam, I agree 100 percent with the judges. “We knew this stuff was good,” admits Vogel, “but now we have the full authority of the County Fair Board behind us.”
Vogel is not alone. Bonny Doon artist Linda Brackenbury surprised even her family by taking a blue ribbon at the aforementioned County Fair for her judge-pleasing apple pie. Possibly the most challenging accomplishment for a home baker—a great apple pie.
Only in Jersey?
Last week at the Jersey Shore, I stumbled upon an entire half-aisle devoted to GF products at the Acme supermarket in Manahawkin. Coming from what we all think of as the epicenter of gluten-free consciousness (Santa Cruz), I was blown away. Better than that, I discovered a new Pamela’s gluten-free product: the addictively chewy, nutty, delicious Whenever Bar. We loved the Oat Raisin Walnut Spice version, but we adored the outrageously delicious Oat Cranberry Almond bar. Studded with cranberries and crunchy almonds, plus GF oats, chia seeds and very lightly sweetened with agave, they are incredibly delicious and filling. Life-sustaining and a mere 180 calories. I’ve been looking through our local markets but still can’t find the GF Pamela’s Whenever Bar.
Wine of the Week
Birichino Old Vines Grenache 2014. The Instagram of local Grenaches. Endlessly drinkable. $20. Get it. Drink it. You’re welcome.
Local lovers of Italian cuisine are likely already aware of East Cliff’s Lago di Como Ristorante. Now, the restaurant’s owners Giovanni Spanu and Mary Ellen Salciccia-Spanu have joined forces with John Battista to purchase the grocery store next door, reopening it as Tutto Fresco. While groceries are a focal point, they also offer fresh, hot Italian food to go, as well as imported Italian groceries that might be hard to find elsewhere. We spoke with Battista to get the scoop on all of their tasty treats, which hopefully includes some gelato, if you know what I mean.
So you’re a deli or a store?
JOHN BATTISTA: We’re a grocery store and a deli with an Italian spin. I don’t know if you’re familiar with the place that was here before. It was kind of a rundown, dirty market. We took over that market and cleaned it up, and turned it into a grocery store. We have your typical things like ketchup and mayonnaise and crackers and bread, but we also have fresh-cut lunch meat. We make paninis and pizza. We bake bread and pastries every day. We serve gelato. We have exotic oils and pastas. We’re not carrying convenience store energy drinks, we’re carrying imported French sodas. We make meals to go, and espressos and cappuccinos. You can come here and get a half-gallon of milk, and get a panino. You can also pick up a meal to go. We make cannelloni, lasagna, stuffed peppers.
Is there any overlap between Lago di Como and Tutto Fresco?
There is some overlap. Giovanni is doing very well with his business. You can get a container of his pesto here. There are some things we cook specifically here; for example, the pizza oven in his restaurant is a $50,000 pizza oven that fires at 800 degrees. We don’t have that here, so we make a thicker pizza. There, it’s thin crust Neapolitan style. Over here it’s more Sicilian-style pizza. He uses dry pasta over there, just because that’s how his restaurant is set up. We use fresh pastas. So we tend to be a lot more homemade and fresh. They couldn’t deal with making fresh pasta because they have to serve it so quickly. We make some stuff that they don’t make there, like stuffed peppers. We make cannelloni here, but they don’t make it there. If you like the salmon there, you can get the same salmon here. If you like the rib eye there, you can get the same rib eye here.
Gathering with friends for lunch or dinner at Zameen Mediterranean Cuisine in Aptos is always a delicious treat. It’s casual dining at its best—with unique Persian/Levant-style food, not to mention the restaurant’s fabulous sauces.
With all of Zameen’s offerings of exotic Mediterranean food, four of us shared a bottle of Morgan Winery’s Sauvignon Blanc 2015 ($25)—a perfect accompaniment for dishes like dolma, tzatziki, hummus, falafel, and the saffron chicken platter with yogurt, lime, and pomegranate walnut sauce.
The 2015 Sauvignon Blanc features aromas of lemon balm, guava and citrus blossom, and flavors of key lime and grapefruit with a hint of grass. It’s an incredibly versatile wine, and although it pairs well with lighter summer fare, it’s also a good match for richer food, as its “small touch” of oak adds a bright acidity. It even goes well with baklava—take my word for it.
Morgan wines can be found all over, and this one comes with a screw cap. What could be easier with your Zameen take-away?
Note: Zameen also operates a food truck, which you’ll see zooming around all over the county, and look out for another Zameen opening soon.
Morgan Winery’s tasting room is open from 11 a.m. to 6 p.m. daily at 204 Crossroads Blvd., Carmel. 831-626-3700. morganwinery.com
The last of the summer series of farm-to-table wine dinners begins at 6 p.m. Friday, Oct. 7. This one features produce from Route 1 Farms, beef from LeftCoast GrassFed in Pescadero, and the wonderful wines of Alfaro Family Vineyards. Winemaker Richard Alfaro will be pouring his first-ever sparkling wine. Visit chaminade.com for info.
Malabar Trading Company
Malabar is where I stop at the Aptos farmers market for my hot chai. My favorite is the Kashmiri Chai, but try the traditional Malabar Chai—a spicy blend of ginger and cardamom. Their new one is Spicy Chocolate Chai, a blend of cacao nibs, spices and rooibos—ideal for a foggy Aptos morning. And check out the company’s impressive assortment of teas. Malabar Trading Company, P.O. Box 622, Santa Cruz, malabartradingcompany.com.
ARIES (March 21-April 19): At a recent party, a guy I hardly know questioned my authenticity. “You seem to have had an easy life,” he jabbed. “I bet you haven’t suffered enough to be a truly passionate person.” I didn’t choose to engage him, but mused to myself, “Not enough suffering? What about the time I got shot? My divorce? My five-year-long illness? The manager of my rock band getting killed in a helicopter crash?” But after that initial reaction, my thoughts turned to the adventures that have stoked my passion without causing pain, like the birth of my daughter, getting remarried to the woman I divorced, and performing my music for excited audiences. I bring this up, Aries, because I suspect that you, too, will soon have experiences that refine and deepen your passion through pleasure rather than hardship.
TAURUS (April 20-May 20): It’s the Frank and Focused Feedback Phase, Taurus—prime time to solicit insight about how you’re doing. Here are four suggestions to get you started. 1. Ask a person who loves and respects you to speak the compassionate truth about what’s most important for you to learn. 2. Consult a trustworthy advisor who can help motivate you to do the crucial thing you’ve been postponing. 3. Have an imaginary conversation with the person you were a year ago. Encourage the Old You to be honest about how the New You could summon more excellence in pursuing your essential goals. 4. Say this prayer to your favorite tree or animal or meadow: “Show me what I need to do in order to feel more joy.”
GEMINI (May 21-June 20): Many of my readers regard me as being exceptionally creative. Over the years, they have sent countless emails praising me for my original approach to problem-solving and art-making. But I suspect that I wasn’t born with a greater talent for creativity than anyone else. I’ve simply placed a high value on developing it, and have worked harder to access it than most people. With that in mind, I invite you to tap more deeply into your own mother lode of innovative, imaginative energy. The cosmic trends favor it. Your hormones are nudging you in that direction. What projects could use a jolt of primal brilliance? What areas of your life need a boost of ingenuity?
CANCER (June 21-July 22): Love wants more of you. Love longs for you to give everything you have and receive everything you need. Love is conspiring to bring you beautiful truths and poignant teases, sweet dispensations and confounding mysteries, exacting blessings and riddles that will take your entire life to solve. But here are some crucial questions: Are you truly ready for such intense engagement? Are you willing to do what’s necessary to live at a higher and deeper level? Would you know how to work with such extravagant treasure and wild responsibility? The coming weeks will be prime time to explore the answers to these questions. I’m not sure what your answers will be.
LEO (July 23-Aug. 22): Each of us contains a multiplicity of selves. You may often feel like there’s just one of you rumbling around inside your psyche, but it’s closer to the truth to say that you’re a community of various characters whose agendas sometimes overlap and sometimes conflict. For example, the needy part of you that craves love isn’t always on the same wavelength as the ambitious part of you that seeks power. That’s why it’s a good idea to periodically organize summit meetings where all of your selves can gather and negotiate. Now is one of those times: a favorable moment to foster harmony among your inner voices and to mobilize them to work together in service of common goals.
VIRGO (Aug. 23-Sept. 22): Pike’s Peak is a 14,115-foot mountain in Colorado. It’s not a simple task to trek to the top. Unless you’re well-trained, you might experience altitude sickness. Wicked thunderstorms are a regular occurrence during the summer. Snow falls year-round. But back in 1929, an adventurer named Bill Williams decided the task of hiking to the summit wasn’t tough enough. He sought a more demanding challenge. Wearing kneepads, he spent 21 days crawling along as he used his nose to push a peanut all the way up. I advise you to avoid making him your role model in the coming weeks, Virgo. Just climb the mountain. Don’t try to push a peanut up there with your nose, too.
LIBRA (Sept. 23-Oct. 22): “It isn’t normal to know what we want,” said psychologist Abraham Maslow. “It is a rare and difficult psychological achievement.” He wasn’t referring to the question of what you want for dinner or the new shoes you plan to buy. He was talking about big, long-term yearnings: what you hope to be when you grow up, the qualities you look for in your best allies, the feelings you’d love to feel in abundance every day of your life. Now here’s the good news, Libra: The next 10 months should bring you the best chance ever to figure out exactly what you want the most. And it all starts now.
SCORPIO (Oct. 23-Nov. 21): Practitioners of the Ayurvedic medical tradition tout the healing power of regular self-massage. Creativity expert Julia Cameron recommends that you periodically go out on dates with yourself. Taoist author Mantak Chia advises you to visualize sending smiles and good wishes to your kidneys, lungs, liver, heart, and other organs. He says that these acts of kindness bolster your vigor. The coming weeks will be an especially favorable time to attend to measures like these, Scorpio. I hope you will also be imaginative as you give yourself extra gifts and compliments and praise.
SAGITTARIUS (Nov. 22-Dec. 21): The coming weeks will be one of the best times ever for wrestling with God or tussling with Fate or grappling with karma. Why do I say that? Because you’re likely to emerge triumphant! That’s right, you lucky, plucky contender. More than I’ve seen in a long time, you have the potential to draw on the crafty power and unruly wisdom and resilient compassion you would need to be an unambiguous winner. A winner of what? You tell me. What dilemma would you most like to resolve? What test would you most like to ace? At what game would you most like to be victorious? Now is the time.
CAPRICORN (Dec. 22-Jan. 19): Are you grunting and sweating as you struggle to preserve and maintain the gains of the past? Or are you smooth and cagey as you maneuver your way toward the rewards of the future? I’m rooting for you to put the emphasis on the second option. Paradoxically, that will be the best way to accomplish the first option. It will also ensure that your motivations are primarily rooted in love and enthusiasm rather than worry and stress. And that will enable you to succeed at the second option.
AQUARIUS (Jan. 20-Feb. 18): Do you believe that you are mostly just a product of social conditioning and your genetic make-up? Or are you willing to entertain a different hypothesis: that you are a primal force of nature on an unpredictable journey? That you are capable of rising above your apparent limitations and expressing aspects of yourself that might have been unimaginable when you were younger? I believe the coming weeks will be a favorable time to play around with this vision. Your knack for transcendence is peaking. So are your powers to escape the past and exceed limited expectations.
PISCES (Feb. 19-March 20): In one of your nightly dreams, Robin Hood may team up with Peter Pan to steal unused treasure from a greedy monster—and then turn the booty over to you. Or maybe you’ll meet a talking hedgehog and singing fox who will cast a spell to heal and revive one of your wounded fantasies. It’s also conceivable that you will recover a magic seed that had been lost or forgotten, and attract the help of a fairy godmother or godfather to help you ripen it.
Homework: What is the best gift you could give your best ally right now? Testify at http://FreeWillAstrology.com.
Mercury enters Libra this week. Mercury signifies our thoughts, communications and ideas. Libra is the sign of Right Relations. Mercury in Libra calls us to have Goodwill, Right Relations and Right Speech, recognizing that everyone is on different developmental levels. Then we can come from the heart, which is all that matters.
Monday is Columbus Day, which has become a “politically correct issue.” What does Columbus Day celebrate? Expansion of Europe’s knowledge of the world, discovery of a new world across the ocean. A brave young man with three ships “discovers” the world is larger than Europe. In some esoteric texts, Master Saint Germaine is considered an incarnation of Christopher Columbus, born in Genoa, Italy, 1451–1506 A.D., later settling in Portugal, and landing in America in 1492 during the first of four voyages to the New World sponsored by King Ferdinand and Queen Isabella of Spain. His voyages expanded all world views.
Wednesday, Oct. 12, is Yom Kippur (Day of Atonement, most solemn festival in the Jewish year), festival of Judgment and Remembrance. Yom Kippur ends 10 days of repentance begun at Rosh Hashanah when God “opened” the Books of Judgment and Creation, observing humanity for acts of goodness, kindness, forgiveness and service. Judgment has been “pending” these 10 days when prayers, forgiveness and service were required. Then on Yom Kippur (Saturday), our fate is decided, the judgment “sealed” (by G-d and the Heavenly Court).
However, the verdict is not finalized. We are given another chance. G-d offers us Divine Mercy through the Festival of Sukkot (explained next week).
May everyone be inscribed by G-d in the Creation Book of Life. Let us prepare plates of apples and honey, pomegranates and wine, sharing with family and friends, wishing everyone an upcoming “sweet year”.
ARIES: A sort of Libra tension seems to descend upon you. Maintain awareness and do not ignore this pressure or become impatient. Tension is to be used for creative purposes. Should conflicts arise with close relationships, be more cooperative, use intentional Goodwill, choose to love more. Love is a choice. The unusual may appear. You will be tested in maintaining balance.
TAURUS: Each day you tell us you’re working on the mountain of tasks set before you. You suspend all pleasure and focus on each day’s labor, some of which is surprising, for each day contains unexpected and unforeseen challenges. Tend to your health carefully, resisting any foods, drinks, people and/or events that lower or imbalance your immune system (like sugar). Rest in the afternoons.
GEMINI: Your behavior tells us that you’ve become a Leo, expressing yourself with an “I am” focus, wanting to make self-proclamations and needing recognition. Self-denial, discipline, and setting aside gratifications are not strengths at this time. Invite others to enter your state of new self-awareness. You need lots of amusement, enjoyment, games and fun. Some Geminis will marry. Some won’t.
CANCER: Are there many thoughts about or activities with family? Are you considering relocation? Or redoing your home? Are you accomplishing great tasks around the house? Something about home and family is developing and expanding. To neutralize any possible conflicts, begin to agree with everyone. Or just listen. If living with parents, you’ll need freedom soon. Redirect any irritability toward being thankful. It works.
LEO: Many new and expansive thoughts and ideas are appearing. Share all ideas with those who listen well. Don’t keep them to yourself. Observe how others respond. Do they listen and ask questions or refer your ideas to themselves? Many are learning how to listen. The ability to listen only occurs when we are aware, awake and observant. Each day’s pulsating beat and rhythm will be felt. You work to nurture everything.
VIRGO: Money is a neutral energy. It helps us have what we need and want. It allows us to choose, to have possessions, make purchases, have beauty, and nurture body and spirit. When used wisely, money helps us to share, helps others in need and accomplishes goals. Money is made out of the mineral and plant kingdoms. We thank them. And we thank you, too, for all that you share and give now and in the future.
LIBRA: Be aware that your energy is very expanded, bright, impressive and active. Lack of sensitivity to this can create relationship difficulties. Not inclined at this time to bend to others’ needs, it’s best to work alone, allowing for freedom and independence. Be extra careful with health. You could overwork and be unaware of your body’s requirements. A new more loving self-identity is forming. Pay attention to the signs.
SCORPIO: Allow all difficult experiences to simply pass you by. Often others act with unconscious patterning, undermining your intentions. You could feel frustration and irritation. To ease this situation, work a bit in solitude and consider everything you do as service to the world. Then all experiences benefit your well-being. Have intentions for Goodwill, even in times of difficulty. Go to church (or synagogue).
SAGITTARIUS: Your thoughts are toward the future, a focus on hopes, wishes and dreams, and your next level of work in the world. You want to do what summons your potential. Don’t be too solitary. Although you’re quite independent, there’s a need for balance by interacting with those you trust and have fun with. Coordinate your needs with the needs of others. Saturn’s in your first house. You may need more rest.
CAPRICORN: Mars has entered Capricorn. This gives you much-needed energy, more each day. However, you could burn out easily, too. Careful of hurting yourself. Careful not to bump your head. You may be Identifying goals and ambitions, trying to work hard and independently, with initiative and great effort. Carefully and subtly, with your Soul star, align your interests with everyone around you and help will appear. And rest more.
AQUARIUS: Tend carefully to money. You may not know where it is or be afraid of losing it. Know that you need not hope others agree with your thinking. They already do. Unusual events and people come into your life, creating within you freer points of view. Assess them. What you believe in now frames your future. You find your energies turning inward. Life changes us from within.
Pisces: You can barely maintain the shadows of the old ways of living. You want new values, a revolution, to occur in your life and a new path taken in relationships. Assess your use of personal resources. Perhaps you need to untangle yourself from something or someone. Faraway places are on your mind. You’re doing a good job, Pisces. You pray each day for miracles and a new home to appear. You’re doing your work.
A century and a half later, it’s impossible to fully understand the mood and intrigue of the political landscape here at the time that Santa Cruz incorporated. But I’m fairly certain that Geoffrey Dunn’s cover story this week is as close as I’ll come. As always, his research is meticulous, but what’s most remarkable about it is how it brings that research to life. It feels like picking up the paper of the day and reading about the drama of Santa Cruz’s move toward cityhood, but with the added benefit of knowing how history now views the legacy of these players and their actions.
Nor does it shy away from the darker side of Santa Cruz’s 19th-century development, and one of the nuances I was surprised to see already existed was the tension between North County and South County. It provides a striking context for the political battles we still see today in these pages, like the split over Measure D.
That said, let’s put all that divisiveness aside this week, and come together not only for the commencement of Santa Cruz’s 150th anniversary celebration, but also for the Watsonville Film Festival. As I write about in this issue, the festival, which runs Sept. 29 through Oct. 2, is the result of a massive effort by a dedicated group of people led by Consuelo Alba to not only entertain us and explore intriguing cultural issues with some great films, but also to restore a part of South County’s heritage with the re-opening of the Fox Theater in Watsonville. I’ve seen what they’ve done to the place to prep it for the festival, and it’s downright amazing. Whatever part of Santa Cruz County you live in, get yourself over there to support them this week.
I’m an experienced cyclist/commuter with over 85,000 miles logged on my bikes, but I’m about ready to hang it all up.
So long as a rider has to depend on all the drivers to make no mistakes and behave predictably each and every day, it will remain dangerous to be a bicyclist. We always get the worst of any bike/car interaction.
In addition to abysmal road maintenance and near-universal disregard of the recent three-foot rule for passing us, we have to contend with car doors being flung open suddenly in our path, cars turning abruptly in front of us and—very dangerous—the still-common practice of using a cellular phone while driving. Folks, put those things in your trunk before you get in your car.
The crowded, near-gridlock traffic on the afternoon commute leads to frustrated drivers, flaring tempers and chances taken which can easily kill or maim us cyclists. The most recent event which occurred to me was on backed-up Soquel Drive near Soquel Avenue when a driver, tired of waiting, I suppose, decided to turn into a driveway toward a business without warning.
There was no possible way I could have avoided being struck—there was no time to react, it was so fast—but he stopped with centimeters to spare. Whether he saw me or not, I’ll never know.
It does not seem to matter how many lights you have or that you follow the rules of the road.
Now it is that time of the year that I see the drivers shading their eyes to the rising sun; it’s all the more risky.
I wish I had a solution, but at least ditch the cell phones when behind the wheel.
Pureheart Steinbruner | Aptos
Bike Friendly
It takes me only five minutes more to ride my electric bike to and from work than if I drove my car. When riding my E-bike I go through two stoplights. When driving my car, I go through 11! I feel very safe riding my bike to and from work due to the access of Arana Gulch.
I look forward to future improvements in our transportation system. Measure D will give us better roads, speed up emergency response, improve safety for children walking and bicycling near schools, expand safe bike routes, maintain senior and disabled transit services, improve traffic flow on highways and reduce dangerous neighborhood cut-through traffic, improve our commuting issues, and give the community better access to our bus system. As a former bus rider of five years, I enjoyed using the system, but there is room for improvement. I look forward to more and improved transportation options in the near future. Please join me in voting Yes on Measure D.
Joanne Noce, RN | Santa Cruz
Thought for Food
It seems like there is always some special observance around the corner. There is even a World Day for Farmed Animals. It’s observed, fittingly, on Oct. 2 (Gandhi’s birthday). It’s intended to memorialize the tens of billions of animals abused and killed for food around the world.
My first instinct was to dismiss it. But, I wanted to understand the impact of my diet and my food dollars on others.
Recent undercover investigations showed male baby chicks suffocated in plastic garbage bags or ground to death, laying hens crowded into small wire cages, injured pigs killed by slamming their heads against the concrete floor, and cows skinned and dismembered while still conscious.
As theologians debate whether there is life after death, I wondered whether these animals have a life before death, and why I should subsidize these barbaric practices.
I wonder no more, as I have now embraced a plant-based diet—green and yellow veggies, legumes, fruits, nuts, and some grains. Occasionally, I indulge in nut-based cheese or ice cream. Although I was motivated by compassion for animals, I have since learned that my diet is also great for my health and for the health of our planet.
Preston Daniels | Santa Cruz
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GOOD IDEA
BEACHY CLEAN
Prior to its most recent cleanup on Saturday, Sept. 17, Save Our Shores unveiled a new piece of technology to help in the effort. The nonprofit now has a phone application that reduces paper waste, letting people digitally document what they find and even organize impromptu cleanups. SOS gave awards out for the biggest trash collectors of items like cigarette butts.
GOOD WORK
SWEAT EQUITY
Bank of America volunteers will donate some of their bucks and brawn to a construction site with Habitat for Humanity on Wednesday, Sept. 28. Volunteers from the bank will help to build an affordable house on Frederick Street and present a giant check to the organization. The collaboration, only the latest chapter in a longtime partnership between B of A and Habitat for Humanity, is part of a global build week.
QUOTE OF THE WEEK
“[Santa Cruz] hasn’t changed: head in the clouds, backside on the hills and feet in the ocean—one of the most decent and beautiful places on earth.â€
[dropcap]T[/dropcap]he early months of 1866 were auspicious for the California coastal community of Santa Cruz. A proposed new road along the city’s western cliffs promised “one of the most beautiful drives in the vicinity” as it wound its way toward “the Seal-rock and the high cliff, with the rolling waves breaking in foamy view.” Downtown, the Pacific Ocean House—the community’s first luxury hotel, replete with 100 rooms, expansive gardens and croquet grounds—was offering special “winter arrangements,” with room and board for as little as two dollars a day. The hotel promised “well furnished tables, and clean, comfortable beds.”
The Santa Cruz waterfront was teeming with activity. Several Portuguese whaling companies were operating in the region, from Pescadero down to Carmel, while Chinese fishermen along the Central Coast salted and prepared several hundred thousand tons of fish for export.
Three-masted schooners carried passengers and supplies up and down the coast to a pair of wharves on the waterfront. In March, it was announced that the steamship S.S. Senator would make two stops a week in Santa Cruz, on its regular run along the Pacific Coast.
The Santa Cruz Mountains were also bustling. Nearly 20 saw mills were producing more than nine million feet of redwood lumber annually. A toll road from Felton down the San Lorenzo River to the Davis & Cowell lime kiln operation above Santa Cruz was being debated in the California legislature. Six-horse stage lines from San Jose brought visitors and prospective residents over the Santa Cruz Mountains; the journey took nearly a full day.
But for all the enterprise in the immediate aftermath of the Civil War, Santa Cruz was still a relatively remote Western outpost of the American empire, a place where basic municipal services like police and fire protection were hodgepodge affairs at best. Water supplies and sewage disposal were rudimentary and often health hazards. Justice was still delivered through the barrel of a gun—or the end of a rope.
Santa Cruz County had roughly 5,000 residents in 1860, with men outnumbering women by more than two to one. The community of Santa Cruz, as it was loosely defined, had a population of approximately 1,000. It was a rough-and-tumble town. Nearly half the community’s 57 businesses were saloons or brothels. While the city was teeming with kinetic energy and big dreams—lime kilns, paper mills, tanneries, lumber yards and the California Powder Works were all in operation—Santa Cruz remained geographically isolated and economically shackled by the absence of a railroad connection and a cohesive civic government.
All of that was about to change.
At the state capital in Sacramento in the spring of 1866, legislators passed the Registration Act that called for “the registration of the citizens of the State, and for the enrollment in the several election districts of all the legal voters thereof.” Less than two weeks later, at the end of the legislative session on March 31, the legislature passed a “special act” that formally approved the incorporation of the “Town of Santa Cruz.”
On May 3 and 4, voter registration took place at the offices of the Santa Cruz Sentinel. Only two days later, on May 6, citizens of Santa Cruz carried out one of the requirements of the legislation, going to the polls to elect the township’s first “trustees”—brick mason George C. Stevens, merchant and hotelier Amasa Pray, and grocer S.W. Field. Two months later, on July 23, 1866, Congress approved an act which allowed for the township to allocate deeds of trust for those properties presently located on federal lands previously claimed by Mission Santa Cruz and the adjacent pueblo of Villa de Branciforte.
It was a lot of political and bureaucratic paperwork, but amidst all of the paper shuffling, a city (or something at least approximating a township) was born.
[dropcap]S[/dropcap]o what is it, precisely, that we are celebrating with a lavish 150th birthday party (see sidebar) that includes a multitude of events, including musical performances and fireworks at the Main Beach this Saturday? It’s a bit of a complicated story.
Human history in this region dates back more than 10,000 years, and Native Californians claimed the lower reaches of the San Lorenzo River watershed as their home for millennia (they possibly called it Aulinta or Chamalu). The name “Santa Cruz” was first attached to the place in 1769, when the Gaspar de Portolá expedition gave the rubric to a small stream (likely Majors Creek) just west of the San Lorenzo. The name was formally given to the Franciscan mission founded here by Padre Fermin Lausen in August of 1791, which was the “birth date” traditionally celebrated by the community for more than a century.
The secular pueblo to the east of the San Lorenzo (inhabited by retired Spanish soldiers, or invalidos) was given the name Branciforte, which it kept for more than a century. For a brief period after the demise of the missions and Mexican independence from Spain, Santa Cruz was actually called Villa Figueroa, named after a popular Mexican governor.
DRAWING CROWDS The Pacific Ocean House, a luxury hotel in downtown Santa Cruz, just after it opened in 1865. Lawrence & Houseworth photo. (Society of California Pioneers)
That didn’t last long. With California’s admission to the Union in 1850, our county was briefly called Branciforte County before adopting the name of Santa Cruz in April of that year. The name of the county seat was now known permanently as Santa Cruz. It looked like a town and squawked like a town, but it wasn’t quite there yet. It had yet to be incorporated.
The movement to incorporate the Township of Santa Cruz began as early as the 1850s, when two of the community’s most prominent business members and largest land owners, Frederick A. Hihn and Elihu Anthony, pushed a proposal for incorporation at a meeting of approximately 60 local residents in February of 1857. But the majority of a committee charged with investigating the prospects “deem[ed] it impractical under any circumstances, to incorporate the town or village of Santa Cruz.” Hihn and Anthony’s “minority report,” which favored incorporation, was shelved and the meeting adjourned “until the town grows larger.”
[dropcap]I[/dropcap]n the early 1860s, during the height of the Civil War (California, of course, was a free state and Santa Cruz was predominantly, although not entirely, a pro-Union community), Hihn picked up the incorporation cause once again, this time by himself. In January of 1864, the Santa Cruz Sentinel (then a weekly paper) first published an editorial noting that “it is likely that a bill will be presented to the Legislature this winter to incorporate the town of Santa Cruz.” The Sentinel opined that without such a bill, “no adequate means can be taken to prevent or extinguish fires, to restrain nuisances, or to improve the village, without an incorporation.”
But the editorial also cut to the chase about the driving force of incorporation: scores of residents in the community had laid claim to lands that were still under the control of the federal government—tracts that were “formerly included in the ancient Mission of Santa Cruz [generally west of the San Lorenzo River] and the pueblo of Branciforte [lands east].” By presenting an incorporation bill properly to Congress, the editorial continued, “that body would undoubtedly grant back these pueblo [and mission] lands to the town of Santa Cruz. The trustees of the town could equitably apportion them. The proceeds of the sale of the lands would furnish means to begin an improvement of the town … hence the necessity of incorporation.” Hihn drafted a preliminary version of the incorporation bill—one that included 14 articles—that was eventually sent to the state legislature.
An early Santa Cruz merchant, civic presence and one of the county’s largest landowners, Frederick Augustus Hihn, was a dominant force in the economic and political affairs of 19th century Santa Cruz County (and all of Northern California, for that matter). The German-born “capitalist,” as he was later to be identified in the Great Register of Santa Cruz County Voters, developed one of the city’s first mercantile stores at the juncture of Pacific Avenue and Front Street (at the site of today’s Flat Iron Building); he developed water companies throughout the county; established roads and railroads; and was the founder and initial developer of Capitola. In 1869, he was elected to the California legislature. At the time of his death in 1913, the Santa Cruz Morning News described him as a “man of energy and progress, who made things come his way when they persisted in going the other.”
In 1864, at the time he reinitiated the incorporation effort, Hihn was serving on the County Board of Supervisors. He had been endorsed by both the Union (Republican) and Democratic parties, and had the strong support of Duncan McPherson, the editor of the Sentinel. “Mr. Hihn, as a Supervisor, has always commanded the respect and friendship of his conferees,” McPherson declared, “because of his inexhaustible fund of information concerning every portion of the County and every branch of business in it, and because of his great ability as a business man, his integrity and his indomitable industry.”
Hihn was not, however, a figure without controversy, particularly in South County. While one Watsonville Republican acknowledged that Hihn had come to the county “poor and destitute” and had “by his own acts … risen to a prominent position among the businessmen of his county,” others viewed his political efforts, particularly those aimed at incorporation, as driven by self-interest. Wrote one critic by the nom de plume of “Civis”:
The Santa Cruz Incorporation Bill, drawn up by Supervisor-Judge [sic] Hihn, providing that a tax shall be levied upon the people of Santa Cruz for his benefit, will not pass the Legislature … We have pretty well shown up his system of voting himself extra money in the Board; of voting money to improve his property; of securing himself as a defaulting bondsman …We bow, but not willingly, to the late decision of the Supervisor-Judge, the great Tycoon.
[dropcap]H[/dropcap]ihn’s initial proposal called for the township to provide water and fire services; to elect trustees who were to serve single-year terms, as well as a “town treasurer” and “town assessor”; to “prevent and remove nuisances”; to license and regulate various economic activities—including “public shows, lawful games and the sale of spirituous liquors”—and “to provide for the impounding of swine and dogs.”
Hihn’s draft boundaries only extended as far east as the middle of the San Lorenzo River. It included boundaries similar to those today on the northern and western borders, but did not include the local waterfront. The Sentinel protested: “The main objection that we have is that the limits of the proposed incorporation is too small. We have in our hearts a big town, and cannot be satisfied with a small one. The bounds of the incorporation ought at least to go to the ocean. We don’t like the idea of going out of town to get to the beach.”
CACHE & TAHOE Joe “Cache” Lend (left) and Raphael “Tahoe” Castro, native Californians raised in Santa Cruz’s Portero for whom the incorporation did not work out; they met their ends at San Quentin after being convicted of arson. (Private Collection)
The Sentinel explained the primary purpose of the incorporation movement—to facilitate clear land titles to those properties that had long been occupied by residents of the county following the demise of Spanish and Mexican rule, including the lands of Mission Santa Cruz (west of the San Lorenzo River) and the pueblo of Branciforte (east of the river).
There was one problem: Hihn’s critics proved triumphant. Too many viewed his efforts as those of someone all too eager “to fill his hungry pockets.” The region’s representative in the Assembly, Alfred Devoe (who was from Watsonville) wrote a letter stating that he would report the bill back to the legislature when he had “heard from the people of Santa Cruz.” A “remonstrance” with more than 200 signatures was sent to Sacramento opposing the incorporation. The California Legislature never took up the 1864 version of the bill.
[dropcap]T[/dropcap]wo years later, in 1886, the annexation cause was taken up again, this time without Hihn’s name attached. Richard Cornelius Kirby, born in England and a longtime tanner in the community (he was a noted “Black Republican,” opposed to slavery), completed a draft bill of incorporation—very similar in form and content to Hihn’s of two years earlier, albeit with a few significant tweaks) that was eventually sent to the legislature for passage. This time, the boundaries extended all the way to the waterfront and a short distance east of the San Lorenzo river bottom (although Branciforte and Seabright would not be annexed to the city until the early 1900s).
Santa Cruz being Santa Cruz, the incorporation legislation did not proceed to Sacramento without opposition—and no small amount of vituperation. There was less public debate the second time around, and the Sentinel published little about the effort. Apparently those opposed to the annexation sent another “remonstrance” against the bill to Sacramento, though this time it had far fewer signatures. According to one letter writer, a “petition was signed by all our prominent citizens, with very few exceptions.”
Those who opposed the bill were dubbed “gophers” for not keeping their efforts “above ground.” They had resorted to sending their letters to the Pajaro Times, in Watsonville, where Hihn and the editors of the Sentinel were held in disdain.
After the legislation was passed—but before the inaugural election was held in May—a counter-slate was formed of those opposing incorporation: dairyman Horace Gushee, and merchant Franklin Cooper and one candidate identified simply as “Smith.” The pro-incorporation forces won the election, according to a tally reported in the Sentinel, by an “average majority of 40 votes.” The so-called Gopher Party was forced back underground.
Progress, or so it was dubbed, had triumphed. By June of that year, a survey map listing all of the city’s land ownership was completed; a few months later, the U.S. Congress granted title to those lands which had remained under public domain. Property investments were protected. Downtown Santa Cruz almost immediately doubled in size. Streets were realigned and renamed (Willow Street, for instance, was changed to Pacific Avenue). The county courthouse was constructed on Cooper Street. In only a few years, the City of Santa Cruz would swell to a population of 2,500. Industry and commerce were on the rise, and various railroad lines would be constructed throughout the region in the 1870s.
By the fall of 1866—precisely 150 years ago—Santa Cruz was, quite literally, a city on the verge.
[dropcap]I[/dropcap]ncorporation, however, did not a perfect community make. In spite of the establishment of local legislative bodies and courts, justice could still take the form of vigilantism for those outside the town’s predominant Yankee power structure. Californios of native and Mexican descent, freed African American slaves, Chinese and Southern European immigrants were all marginalized—socially, politically and economically.
WHARF TO WHARF The Santa Cruz waterfront, with the Powder Works Wharf in the background. The photograph was taken at the base of a second wharf, owned and operated by the Davis & Cowell lime kiln operation, circa 1865. Lawrence & Housewoth photo. (Society of California Pioneers)
By 1866, there were two small Chinese communities in Santa Cruz—one located at the California Powder Works, along the San Lorenzo River just north of town (today’s Paradise Park); and a second on what was then Willow Street (todays’s Pacific Avenue), between Walnut Avenue and Lincoln Street. For the next two decades, they would be the subject of fierce racism and vitriolic attacks, more often than not led by the Santa Cruz Sentinel.
As local historian Sandy Lydon notes in his seminal work Chinese Gold, in the spring of 1864, a masked and armed group of vigilantes attempted to herd the Chinese residing at the Powder Works back into Santa Cruz. “If they [the Chinese] get blown up in the powder mills,” the Sentinel opined, “it will not be much loss to the community.” Their fate was only to grow uglier in the years ahead.
As bad as it was for the Chinese, native Californians had it even worse. In the 1860s, there was still a surprisingly sizable community living on pasture lands formerly owned by the Mission, known as the Potrero (what is today Harvey West Park), which had been provided to them by the Catholic Church for work rendered at the mission.
An article headlined “Lo! The Poor Indian” in the June 23, 1866, Sentinel noted that: “When the Santa Cruz Mission was established, the tribes of Indians at Aptos, Soquel and Santa Cruz numbered nearly 3,000. All are now scattered or have passed away; their tribal character has become extinct—except about forty, who have their houses on the Potrero, within the limits of our incorporation … Would it not be well for the citizens of Santa Cruz to now determine that the Potrero … shall be forever set apart to those Indians and their children, and that no vandal shall ever despoil them of what the good priest gave them for services rendered.”
It certainly would have been “well,” but by November, the Sentinel noted that the Potrero property, “occupied in part by Indians,” had been sold to a local dairy farmer. Those surviving moved east across the river to Branciforte, which came to be known as “Spanish Town” and where many of the community’s original families still resided, often in abject poverty.
Incorporation came with a price attached. Best that we not sweep it under the rug. It’s a reminder for us all to aspire, in the words of Abraham Lincoln (assassinated less than a year before Santa Cruz became a municipality), to the “better angels of our nature.”
One hundred and fifty years after incorporation, Santa Cruz is a bustling city with a diverse economy, hosting a major university, a vital downtown business community, a series of arts centers, a public beachfront, a magnificent coastal walkway, a historic downtown, and one of the largest wooden wharves of its kind in the United States. Santa Cruz has survived devastating earthquakes and calamitous fires, violent floods and disastrous droughts—always to rebuild and prosper once more with the critical assistance of a municipal government charted 150 years ago.
HILL VIEW The Davis & Cowell lime kiln operation (now UC Santa Cruz), with oxen teams hauling barrels of processed lime, circa 1865. Lawrence & Houseworth photo. (Society of California Pioneers)
Perhaps those who founded the city a century-and-half ago would be surprised (if not awed) by its present complexity and grandeur, but they would also be content in knowing that the basic municipal infrastructure that they established 150 years ago—a democratic, service-oriented civic government—continues in place today. The local democracy they created remains a process, imperfect as it may be. The task is ours to sustain it.
Special thanks to Stanley D. Stevens, coordinator of the Hihn-Younger Archive at UCSC, for providing relevant Hihn materials for this story.
After touring an exhibition put on by Yanfeng, the world’s largest auto interior company, I hailed an Uber driver who happened to be on his first day of work. Six fares in and loving it, he sparked up the customary chit-chat, asking what I’d been doing. I stuttered. I didn’t want to deflate his excitement, but I’d just seen the future, and it didn’t include him.
Yanfeng’s San Jose showroom prototype sported a soon-to-be omnipresent feature that will replace virtually any vehicle service that requires an actual driver. But, more cheerily, it’ll also reduce traffic, pollution and death, plus save trillions of dollars. The revolutionary feature? A steering wheel that nestles into the dash during autonomous mode.
Sitting in the glitzy, leather-wrapped faux cockpit, I wondered if America—a land wedded to the lusty mythology of exploring the open road—could ever let automated driving overtake the manual method. Han Hendriks, a Yanfeng vice president with a crisp German accent, sighed and answered with the casual surety of a man hearing this question for the 4,000th time.
“Autonomous flying was introduced to the commercial airline market in the ’70s,” he says. “And without any exception, all the pilots said, ‘Never. I will always fly my plane.’ Today, all pilots fly autopilot. No exceptions.”
To Hendriks, anyone opposed to autonomy is thinking about it wrong. Californians might love to wind through eucalyptus-lined mountain roads and redwood groves. But automated driving, at least the first wave, will take over navigation nobody wants to do—Highway 1-esque straightaways or traffic jams where the average American wastes somewhere between 38 to 81 hours every year.
“Sure, you love driving in your [Porsche] 911 on Sunday,” Hendriks says. “But do you love driving when you’re in a traffic jam every morning? Every evening? That’s a different driving. I love driving, but I hate traffic.”
Assemblymember Mark Stone (D-Scotts Valley), a self-described technophile, is already intrigued by the possibility.
“I love the technology. My one caveat is I love to drive,” says Stone, who wants to be able to take over, when his car isn’t stuck in traffic. Most congestion on roads like Highway 1 and Highway 17, he says, is caused by aggressive driving, and drivers trying to zig and zag around one another, slowing down everyone else on the road.
He adds that people will be tempted to over-react to accidents caused by self-driving cars, but that the vehicles are still safer than the distracted drivers out there who text and such while behind the wheel.
Automated driving wouldn’t just let people nap, work or do whatever in traffic. It would also drastically improve safety and reduce commute times. Intercommunicating cars could “platoon” in columns too tightly packed for humans to ever sustain—an arrangement that’s denser and more aerodynamic. This could end gas-guzzling, stop-start jams and spawn a ripple effect of positives as its usage expands.
“First of all, it’s safety, because 95 percent of all accidents are human error,” Hendriks says. “The second one is cost, because all these accidents cost a fortune—hospitals, insurance, safety systems and so forth.”
The estimated savings are huge. In 2015, 35,000 people died in automobile accidents. In what may sound like a cold calculation, the Department of Transportation (DOT) has computed the value of a human life at $9.6 million—so that’s more than $300 billion, taking into account economic factors, like income.
Additionally, the Centers for Disease Control estimates these deaths represented a work and medical loss of $44 billion. On top of that, 2.3 million people were injured in cars in 2013. The DOT ranks injury costs from minor ($27,000) to unsurvivable ($9.2 million). Needless to say, car accidents add billions of dollars in injuries, as well.
“We could prevent 90 percent of [lives lost],” says Amit Garg, an in-house venture capitalist for Samsung who spends much of his days thinking about the mobility revolution. He notes that it will “create huge amounts of opportunity” and “change the societal landscape.” It will also potentially dislocate the 10 to 15 million people who drive people and things around for a living.
“I think it will be better for us as a society,” Garg says. “Some people will have to retrain jobs. There will be losers in this.”
And for those in favor of a habitable planet, a report by the Intelligent Transportation Society of America claims these cars could chip away at 2 to 4 percent of oil usage and greenhouse gas emissions each year over the next decade. The real reductions will come as we replace gas tanks with batteries and find cleaner ways to make electricity. With pioneers like Tesla, it’s not inconceivable that autonomous driving and sustainable power develop hand-in-hand.
And more immediate than the eventual demise of person or planet, automation offers an otherwise non-purchasable commodity: time.
“The average commute globally is 40 minutes, one way,” Hendriks says. “So now you can give people that two times per day. What is a driver going to do when he or she is in a vehicle with that time? And how is the interior going to support this new activity—this relaxing, working, eating, exercising?”
Road Work
Yanfeng has cooked up some modest but sexy changes. In autonomous mode, the front two seats rotate 18 degrees to facilitate more natural conversations and recline to a relaxed, but not necessarily sleep-inducing angle. The plastic surfaces buzz when touched, then kill the germs left behind in under three hours—a crucial feature for shared vehicles. Tucked into the side panels, LED lights glow in any pigment, pattern or brightness desired. Next to a tablet embedded in the dash, there’s a spot for phones to sit and sync with the car. Between the shins of the front passengers, there’s a cubby for something purse-sized.
Like a collegiate lecture hall desk, a small table folds out of the huge central console toward the driver. The inside of the console is lined with tracks for tambour dividers that can be rearranged to make larger compartments, which could fit a half-dozen books, or smaller “secret” compartments to sock away valuables. All of this sits above a blue-lit mini-fridge that can be pushed open to back-seat passengers at the touch of a button.
Since “80 percent of car use is by one or two people,” Hendriks says, front-riding passengers will be able to fold down the back seats, then extend their chairs horizontally. There, they can gaze at the stars through the sunroof, watch a film on their ceiling or—ahem—engage in other activities for people with time and privacy (facilitated by adjustable window opacity).
Thirty corporations—including Google, Apple, Microsoft, Tesla, BMW, Mercedes, Ford, GM, Honda, Toyota, Volkswagen and Uber—are developing their own vehicles. On Wednesday, Sept. 14 Uber announced it was launching a pilot program of self-driving cars in Pittsburgh. A report by the University of Michigan predicts autonomous functions will be standard on a majority of cars on the road in the 2050s.
These automobiles could drop passengers off at their destination, then wait by circulating on less busy streets or parking themselves in tighter-packed lots. Way out in the future, the car might leave the lot, pick up remotely ordered groceries, nab the kids from a playdate and then snag the original passenger before driving home.
Consider an area like Los Angeles County, where 14 percent of land consists of parking spaces, according to a recent blog for the Los Angeles County Metropolitan Transportation Authority. Autonomous vehicles could help bring about denser city planning, especially if metropolitan areas create sharing systems centered around vehicles similar to the Google Bubble car—an automobile that makes the Fiat 500 look positively macho.
Stripped of a steering wheel, speedy engine, brake/gas pedals and most bulky safety features, these Pixar-esque vehicles could be ideal for ridesharing in low-speed, high-traffic metropolitan areas. Vehicles constantly circulating from one request to the next could be increasingly useful as roughly two-thirds of humanity is projected to live in cities by the century’s midpoint. Last month, MIT spinoff Nutonomy began piloting a small number of autonomous taxis on the streets of Singapore. This month in Pittsburgh, Pennsylvania, Uber will test out 100 self-driving Volvo SUVs, though they will be supervised by human drivers.
“You might have parts of large cities where no human-driven vehicle would be allowed,” says Dorothy Glancy, a lawyer who has been studying the possibilities of automated vehicles for more than a decade. “You’d have a whole bunch of autonomous vehicles available to serve the people in those areas, and it might be considerably safer.”
These advances, however, come with grim news for the job market. Hundreds of thousands of car mechanics and drivers will likely become unnecessary, along with 1.6 million American truckers. Daily, trucks transport 70 percent of all cargo in the United States, or $11.4 trillion of freight. But since deregulation during the Carter administration, this bedrock profession has been transformed into a “sweatshop on wheels,” where drivers routinely work lonely, 10-plus hour days for wages that occasionally work out to less than minimum wage. At the end of 2015, the American Trucking Association reported a shortage of nearly 50,000 drivers, one that’s expected to grow to 175,000 by 2024.
The current landscape is far from perfect. Trucks only account for 1 percent of the cars on the road, but produce 28 percent of vehicle-based pollution. One in seven are empty, leading to increased congestion, and they kill approximately eight people a day in accidents.
To modernize and improve this shipping method, two Google alums—Anthony Levandowski and Lior Ron—founded Otto, a startup pioneering autonomous truck-driving. They seek to retrofit existing trucks with updated sensors, software and other modifications. And they recently completed a test-drive of their technology on a public highway. After further upgrades and research, their goal is to spread to “every corner of the U.S. highway system.” On Aug.18, Uber announced that it had acquired Otto as part of the company’s foray into autonomous driving.
Currently, the most advanced autopilot models—pioneered by Tesla, BMW and Mercedes Benz—don’t trust their cars enough. They allow for cruising on highways, either open or congested, and that’s about it. Despite the limitations, it’s still a wild ride. Hendriks showed me a video of himself bombing down a European freeway at 130 mph in a BMW 7-Series with his hands off the wheel—well, most of the time.
“It’s a safety system where you have to touch the wheel every 15 seconds,” he says. “And that will go away over time because it’s kind of silly. But you don’t need pedals. You don’t need your hands on the steering wheel. The car drives itself. I actually closed my eyes for a minute, just to sense how that feels. It is unbelievable—and you can buy that today.”
Amit Garg and other industry experts will speak on the “Autonomous Vehicles at the Crossroads” panel held Friday, Oct. 7 at the C2SV Technology + Music festival in San Jose.
Zach Davis was on the road listening to the radio last month when a story came on about the growing world of local “bike share” programs. Millions of riders have hopped on in cycling-friendly communities all over the country.
“I was sitting in my car feeling a little embarrassed we didn’t have one, because bikes are a great way to move people in an engaging way,” says Davis, a member of Santa Cruz’s Downtown Commission and a co-owner of eateries including the Penny Ice Creamery.
But at the following commission meeting a couple of days later, the advisory body heard a presentation on a possible bike-share program, one that could launch as early as January. Davis now feels excited that, because the city has come to the trend a little late, local leaders will be able to piggyback on ideas that have worked elsewhere.
The whole process started over the summer when J. Guevara, the city’s economic development manager, took a cold call from a bike share vendor asking if Santa Cruz might be interested in starting a program of its own that would allow customers to rent a bike right off the street by the hour, day, week or month.
Guevara remembers telling the salesperson, “Yeah, we just received a gold bicycle-friendly award, moving up from silver, and we’ve got our eye on platinum. And we’re developing section seven of the rail trail, and we are a great market with between two and three million visitors, as well as a resident population that really embraces and loves cycling.”
Both the Downtown Commission and the Transportation and Public Works Commission unanimously recommended that the city continue moving forward with the proposal last week, after asking questions about customer service, safety, liability and upkeep.
One transportation commissioner, Philip Boutelle, remarked that the League of American Bicyclists, which gave the city its recent gold certification for biking, provided a report card on how the city can make it up to platinum. And while the bike share made the list of recommendations, Boutelle suggested that city leaders should keep an eye on other items, like conducting speed studies and looking for ways to calm traffic.
Commissioner Peggy Dolgenos asked how the vendors handle helmets, or if they require them.
Transportation Planner Claire Fliesler responded that bike share vendors heavily recommend using helmets, but don’t require them because they can be “a barrier to entry” for new riders. Vendors in some places, though, have partnered with bike shops, offering discounts of 15 to 30 percent off helmets. And a study from the San Jose-based Mineta Institute found that no one has died from a shared-bike crash in the United States. It also found that people have been less likely to be injured on a shared bike than their own—either because the bikes aren’t built to go as fast or because people are more careful on a ride they aren’t familiar with.
When it comes to the contract, Fliesler says the city will pick a company that offers “customer service 24/7 and that it would be a pleasant experience from beginning to end.” She adds that the bikes are very difficult to steal, strip or vandalize and that customers generally aren’t held liable for any missing bikes.
Fliesler and Guevara have entertained bids from three companies—Zagster, Social Bicycles and BCycle—with offers ranging from free to “expensive.”
“The zero-cost vendor is the best-performing vendor, and is very attracted to our market and is motivated to capture it,” Guevara told the transportation commission.
Generally, Guevara explains, there are two kinds of bike share programs. The first is what planners call a “hub-based” style, where people lock up the bike to a designated bike rack. Customers pay at a pay station, which automatically unlocks one of the bikes from the hub. This is what most people probably picture when they think of bike shares, as it has already taken off in metropolitan areas like New York City, which launched its Citi Bike program three years ago. The problem is that installing all those hubs and pay stands gets expensive.
The newer approach planners have been using is sometimes called the “smart bike” model. It uses normal bike racks and lets users unlock the bike with their phone. Afterward, they can lock up the bike wherever they would like. The approach has proven cheaper and more flexible, Guevara says, making it more enticing, as well as the preferred model for smaller markets like Santa Cruz.
Guevara plans to take the plan to the City Council in November, and with the council’s approval, the city manager’s office would be able to negotiate a contract. He hopes to have a bike-share system running at full speed by the summertime. To do that, the company would plan to launch with about 50 bikes and 10 bike racks in early 2017. Commissioners say that one day they’d love to see the program spread into other parts of the county, perhaps along the rail corridor and its accompanying trail.
The city may provide some basic infrastructure, like racks, but Guevara says he wants the vendor’s employees to take care of repairing bikes, moving them around and keeping an eye on the fleet. In order to help support the program financially, he plans to pitch possible sponsors, including health-care companies like Kaiser Permanente, Dignity Health and Palo Alto Medical Foundation.
Each bike comes with its own GPS tracking device, making it easy to track where cyclists go.
Right now, to calculate bicycle traffic, Fliesler stands on a street corner with a clicker counting bikes, a method that she’s found is time-consuming and not particularly effective.
“We will be able to get a depth and density of data on where people are riding, what routes people are riding, where they are parking,” she says. “And we’ll be able to install bike parking, install bike infrastructure, and do a number of things to help these routes really shine.”
ARIES (March 21-April 19): At a recent party, a guy I hardly know questioned my authenticity. “You seem to have had an easy life,” he jabbed. “I bet you haven’t suffered enough to be a truly passionate person.” I didn’t choose to engage him, but mused to myself, “Not enough suffering? What about the time I got shot? My...