During the first 20 minutes of my interview with L.A.-based singer-songwriter Brandon Zahursky, heโs chatty, almost nonstop. But he gets thrown off a bit when I ask him how his music landed on TV.
โIt was a fluke, man. I donโt know how it happened,โ he says, with shock still in his voiceโdespite the fact that it was all the way back in April 2014 that โI Will Follow Youโ by his project Rivvrs was featured on an episode of About a Boy. It wasnโt just in the background, either; it was a major plot point. Lead character Will Freeman, trying to impress a woman, tries to convince her that he wrote โI Will Follow Youโ for Rivvrs. โI love that song,โ she responds. โYou know that song?โ he asks. When she adds that Rivvrs used to be called River Shivers, he says โThatโs like knowing Beck before Beck was Beck.โ
Zahurskyโs surprise about getting placement in a television show is odd. Prior to this question, he had struck me as inordinately self-assured, with his career on his mind at all times. When he was younger, before ever playing a show, he used to track venue websites in his area, and look for artists he wanted to open for. Heโd email the promoters 30 times a day. They never responded. He didnโt relent.
Even younger than that, he used to play the guitar in every spare moment, sometimes eight to nine hours a day. Once he started to get actual gigs, he released an album under his birth name, which got no recognition. He started the band Rivers Shivers with a drummer friend, until the drummer friend stopped showing up to gigs. The name Rivvrs was a way to avoid the stigma of being a singer-songwriter (โpeople assume itโs going to be an acoustic vibe,โ he says), while also not having to rely on anyone else to make his dreams come true.
Hold On was his debut as Rivvrs, which he self-released in August 2014. He considers the EP a rebirth of sorts: a new moniker, an updated sound. โI Will Follow Youโ was one of the four tracks on the EP. The rest were in a similar style: folk-pop with epic choruses.
โWhile I was writing and recording Hold On, I was working 40 hours a week for a wine company in Napa. It was like this double life,โ Zahursky says. โHold On was a mantra to myself of hold on, keep working, keep fighting and your dreams will eventually happen at some point.โ
He continued working at his job after the About a Boy episode, despite the reception it got (for instance, the abundance of fan covers on YouTube). Looking back now, he thinks his song was chosen because he was based in San Francisco at the time, just like the show.
โAll of the songs they were getting were from people in L.A. I donโt think they had many San Francisco options. That adds a little reality to it. I think they liked that,โ Zahursky says.
About a Boy led to more placements on top networks (ESPN, Fox, MTV, CBS, etc). Zahurskyโs song โSave My Soulโ was featured in more shows than โI Will Follow Youโโโthat song paid my rent for the last year,โ he says.
Eventually, he quit his job and moved to L.A. He recorded and released his follow-up LP, Unfamiliar Skin, in March of last year.
โUnfamiliar Skin was the realization of this rebirth, the unfamiliar feeling, which is a good thing,โ he says.
Itโs much more scattered and experimental style-wise than Hold On, an odd move for someone at the early stages of building a career.
โI donโt like being predictable. I go through phases all the time. There are a lot of artists I donโt listen to anymore, not out of the fact that I donโt like their music, but the records just fall into this safe zone, like Jack Johnson. You can almost just predict what heโs going to release,โ Zahursky says.
Heโs got a third release in the works, tentatively scheduled for March 2017. This one wonโt be as scattered as Unfamiliar Skin. He says itโs inspired by touringโwhich he does solo so as not to lose moneyโand gauging what type of songs work best in a live setting.
โPlaying solo, it changed the vibe of the full-band sounding stuff. Iโm seeing peopleโs reactions,โ Zahursky says. The follow up is going to be like the middle of the two. Youโll see a little more acoustic vibes.โ ย
INFO: 8:30 p.m., Sunday Jan. 29, ย Moeโs Alley, 1535 Commercial Way, Santa Cruz. $9/adv, $12/door. 479-1854.
Paradise comes with a price. Santa Cruzans are slowly beginning to realize this, as the climate continues to wreak havoc with floods, earthquakes, landslides and coastal storms. Distinguished Professor of Earth and Planetary Sciences and Director of the Marine Sciences at UCSC Gary Griggs will explain how Santa Cruz is just an adolescent in geologic time, with a constantly changing landscape. Griggs will explore how our past can provide insights into the future and whether or not paradise will be a safe place to live.
How many high-fives can you give in a minute? Find out at cheerleader-in-chief Elise Granataโs wildly popular annual event to bring people together. Youโll get prompts like when to yell, speed-draw, laugh in groups, and even play hide-and-go-seek at the Museum of Art & History with 150 other people. Granata says itโs a life-changing experience, and this year, armed with a bubble gun and gold spandex, sheโs bringing it to the next level.
Sheโs the winner of the 2015 PEN Center USA Freedom to Write Award, the Hurston/Wright Legacy Award and nominee for the NAACP Image Award for Literary Work and frequent 
On Jan. 20, people across the United States and 30 cities will walk out of schools, step off the job, and come out of their homes in a nationwide general strike.Theyโre coming together to say no to a Trump presidency, boycott the inauguration, and support inclusive communities, climate action and collective organizing. Students will be marching from UCSC and other local schools to arrive at the clock tower at noon, which will be followed by an afternoon of workshops, art in action, music, teach-ins and a general assembly. 
How do you create a product that will solve a problem? How can you enhance your community? If youโre the type looking to use your skills and passion for change, MITโs 24-step framework for finding product-market fits can help find a customer-vetted solution to a Santa Cruz problem. On Tuesday, Jan. 24, participants can learn the first step of โmarket segmentation and customer discoveryโ with light food and drinks from Big Wave BBQ. RSVP at the website. 
We know, we knowโitโs mid-January and sticking to those resolutions is 
