The open road, according to David Miller, is the best place to write. Itโs no wonder everyone around town calls him โNomad.โ Actually, he used to be a nomad, quite literally. For seven years, Miller traveled from town to town as a solo singer-songwriter, playing whatever coffee shop would have him.
In 2002, he settled into Santa Cruz, a town heโd frequently stop at on his travels, a perfect town for wanderers. โThere was something about Santa Cruz that kept pulling me back,โ Miller says.
In the mid-2000s, Miller put together Drifting Compass, taking his heart-on-sleeve, travel-worn sound and giving it a roots rock, Americana feel. The group has released two EPs, the newest of which will be released at their Henflingโs show on Oct. 21. His time on the road has not only influenced his music, itโs helped shape who he is as an artist.
โI pull from a lot of my experiences on the road. Just letting go, and embracing unknown things, and things that come your way. All of that influences the lyrics,โ Miller says.
The group has gone through several lineup changes. Lead guitarist Colin Bockman joined five years ago, and gave Millerโs songs a meatier hard-rock sound. Drummer Jeff Smits joined two years ago. Bassist Dana Young joined one year ago.
Some of the music Drifting Compass plays dates back decades to when Miller was still a solo artist, though quite a bit of it is new.
โThe songs are more fluid, but by far with a band the songs come across much more powerful. We chunk it up,โ Miller says. โSince a band is like a marriage, itโs very important that our personalities mesh well togetherโฆand I love who Iโm creating music with today in this band.โ
You know whatโs even scarier than the most frightening Halloween costume or terrifying movie? The natural world. Youโve seen those creepy dragon-like โfishโ that glow in the dark and have fangs, right? Well, deep beneath the oceanโs surface where light dare not enter there lies a strange and mysterious habitat full of alien creatures. Get a glimpse into the rarely seen world of the deep sea with refreshments and a tour by marine ecologist and biologist Dr. Gregor M. Cailet and nature/underwater photographer Jason Bradley.
Info: 7 p.m., Wednesday, Oct. 26. Santa Cruz Museum of Natural History, 1305 E Cliff Drive, Santa Cruz. santacruzmuseum.org. $6-$12.
Free Screening of โBeing Mortalโ
Talking about the end of life isnโt easy for anybody. But the problem is that when the time comes, family members and loved ones are too often not prepared for the decisions that need to be made. This Thursday, Oct. 20, Dr. Atul Gawandeโs film Being Mortal will screen at the Del Mar followed by a conversation with healthcare professionals on how to identify and communicate wishes about end-of-life goals. The film follows Dr. Gawande as he encounters stories of patients and families and when his own father gets cancer, his personal quest for answers.
Info: 6:30-8:30 p.m. Thursday, Oct. 20. Del Mar Theater, 1124 Pacific Ave, Santa Cruz. Free.
GLOW
Ever seen a 10-foot-tall, four-legged, horned LED monster? While you might have never thought you wanted to, hereโs your chance to finally cross that one off the list with the Museum of Art & Historyโs annual festival of light. And if you thought that was going to be the coolest thing there, try stepping into a seven-headed dragon art car, trying out some hi-tech digital magic with local magicians, seeing yourself in 2,000 LED lights, or stepping through the woods of fiery trees. Thatโs only the half of it. Check out the festivalโs full schedule of flaming pianos, fire breathers, stilt dancers and so much more at the MAHโs website.
Info: ย 7-10 p.m. Saturday, Oct. 22. Museum of Art & History, 705 Front St., Santa Cruz. santacruzmah.org. $10-$20.
โEnchanted Gardenโ Foster Children Fundraiser
‘Enchanted Garden’ Foster Children Fundraiser
Friends of the Scotts Valley Library and New Families, Inc., are hosting a reception to spotlight the handmade quilt โEnchanted Gardenโ created by the award-winning group North Coast Needlers, which will be up for raffle to help foster children. Assemblyman Mark Stone will discuss the new legislative changes in the foster care system that become effective in January 2017. His AB403 will phase in new procedures impacting the welfare of 62,000 foster children throughout the state.
Info: 2-4 p.m. Saturday, Oct. 22. Fireside Room, Scotts Valley Library, 251 Kings Village Road, Scotts Valley. newfamilies.org. ย
Nobody said democracy is easy. It gets particularly hard about now, when weโre all about to go out and do our part to participate in this glorious democratic system, and weโre expected to actually understand the things weโre voting on. Hey, Founding Fathers, isnโt that kind of a lot to ask, with all of us working and raising families? And my guess is you definitely didnโt see Netflix coming, guys. Sure, an informed citizenship is the bedrock of our representative system, but that last episode of Stranger Things isnโt gonna watch itself!
Here at GT, we know how hard it is to find time to figure out even a high-profile ballot issue like Measure D or the Santa Cruz City Council race, let alone whoโs running for a seat on your local water board or school district. Thatโs why weโve put together an exhaustive (as in, we are exhausted) guide to the Santa Cruz County ballot issues and races. Due to its sheer scope, weโll be running it over multiple weeks. First up this week is the biggest part of it: a guide to the candidates running in Santa Cruz County and state elections that affect our area. Look for local measures next week, and vote Nov. 8!
Great to read about efforts to make up for the North Coastโs lack of facilities and personnel to handle large numbers of folks exercising their rights to coastal access (GT, 10/12).
Santa Cruz City beaches do have the facilities and the personnel to handle large numbers of folks, but since many of the traditional beach-going activities are illegal here, folks are forced into more sensitive remote environments if they want to drink alcohol, smoke, have bonfires, play with their dogs or fireworks or stay up past 10 p.m. Or sleep under the stars.
When fun is outlawed, only outlaws will have fun. Outlaws, and law enforcement, who would much rather cite people trying to have a good time than deal with people who pose a threat to others.
Jozseph Schultz
Santa Cruz
Need Better Plan
In a hotly debated attempt to solve the transportation needs of Santa Cruz County, the RTC is proposing to raise $500 million with a 30-year sales tax increase. $100 million of this would be used to build six useless auxiliary lanes on Highway 1 between Soquel Avenue and State Park Drive. I hope voters understand that these auxiliary lanes simply add more asphalt between existing on and off ramps. ย They are not through lanes! They will not decrease congestion. The RTCโs own website states that โCaltrans and the Federal Highway Administration do not consider auxiliary lanes capacity increasing.โ (Unfortunately, you will have to dig deep into RTCโs website to find this information.) The one auxiliary lane that has already been built between Morrissey and Soquel is considered a nightmare by regular users. During peak traffic hours, drivers misuse this longer exit lane to cut ahead and then re-enter the through lanes, blocking drivers who are trying to exit. ย It makes driving less safe, not more. ย Please vote NO on Measure D. The RTC can bring us a better plan in two years if there is the political will.
Sadly, the issue of homelessness is one that plagues many California communities. But I believe that other cities have found a way forward and itโs very simple: pay for cheap housing for the homeless. When other cities did the math on how much money they spent on policing the homeless, cleaning up after them, responding to police calls, and paying their ER bills, they realized it was much cheaper to simply give these people permanent housing. Santa Cruz can certainly do the same. In fact, lots of organizations are willing to step up and donate tiny homes for this effort if the city can find a city lot to accommodate this. But by no means are tiny homes an only option, itโs just one Iโm throwing out there.
For the RVs, why not allow a private company to offer RV services like trash take out and latrine clean-up? If we can find a place where a company like that could locate, Iโm sure a lot of RV dwellers would take advantage. If it were a public-private partnership, Santa Cruz might even see some of that money and use it toward homelessness.
These problems can be fixed. But the problem in California is that any time someone proposes housing for the homeless, the neighbors immediately oppose it. But I would much prefer to live next to a tiny home community than a homeless encampment. Itโs just safer (and more sanitary) for everyone.
โ kate
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GOOD IDEA
HEALTHY FIGHT
The Santa Cruz Warriors are launching a Get Fit community program with a kidsรขโฌโข fitness clinic at the Kaiser Permanente Arena from 4 to 6 p.m., Wednesday, Oct. 19. And next week, the Warriors front office will work with more than 300 middle school and high school students at UCSCรขโฌโขs Harvest Festival picking fruits and veggies for an infused energy water on Friday morning, Oct. 28.
GOOD WORK
LONG-TERM SUPPORT
Janus of Santa Cruz celebrated 40 years of helping recovering addicts locally with an anniversary breakfast Friday morning attended by more than 100 people, including Santa Cruz County Supervisor John Leopold, who was in attendance to commemorate the groupรขโฌโขs four decades of work. Rudy Escalante, retired Capitola Police Chief and Janus board chair, presented awards along with Janus staff members, and honorees included California Assemblymember Mark Stone.
[Editorโs Note: This is part one of our guide to the Nov. 8 election. Next weekโs issue will cover local measures and state propositions.]
U.S. SENATE
Kamala Harris
Democrat
California Attorney General Kamala Harris began her career at the district attorneyโs office in San Francisco. In her voter statement, she touts her past standing up to sexual predators, criminal organizations and human traffickers. She also vows to stand up to special interests, noting her history of prosecuting fossil fuel companies that have polluted California. Harris has also helped strengthen foreclosure laws in the wake of the housing crisis created by big banks immediately before and during the Great Recession. She says sheโll bring in federal dollars to repair the stateโs water infrastructure. Harris additionally vows to fight for better schools, better access for families looking to place children in pre-kindergarten, more affordable college for residents and better health care for veterans.
Loretta Sanchez
Democrat
Loretta Sanchez is currently the congressmember for the 46th district for the United States House of Representatives. In her statement to voters, Sanchez stresses her experience as a politician at the federal level as a contrast to Harris. Sanchez says her background as the daughter of immigrants has taught her the value of hard work and contributes to her ability to fight for comprehensive immigration reform. In her voting record, Sanchez points to her formal opposition to the Iraq War, her voting against the Patriot Act and her decision to cast a โnoโ vote against the Wall Street bailouts as proof of her political judgment and experience. She also says her experience in grappling with matters of national security renders her more qualified for Californiaโs U.S. Senate seat.
US CONGRESS DISTRICT 18
Anna Eshoo
Democrat
Anna Eshoo, a veteran Democrat, began her political career on the San Mateo County Board of Supervisors and has been a member of the U.S. House of Representatives since 1993. She touts her ability to break through partisan gridlock in Washington D.C. to get things done for her constituents. Along with working on civil rights issues, Eshoo says she remains focused on making sure the federal government contributes funding to research of cutting-edge technologies being developed in her district. โMy congressional district is the innovation hub of the country, even the world,โ she says. โIf we are going to keep it that way, and if the 21st century is to be an American century, we have to make key investments in basic research and the institutions that conduct it.โ
Richard Fox
Republican
Richard Fox says he is a fiscally conservative, socially moderate and pro-choice Republican whose focus is on balancing the federal budget. Deficit spending that plunges the country further into debt is crippling the economy, he says, endangering the prosperity of future generations. Fox, a physician and attorney, also wants to end what he calls โcrony capitalism,โ or an economy that only favors those at the top, pointing to low labor force participation and low rates of homeownership as examples of how the current economy is failing. โFor a healthy, growing economy for everyone,โ he says in his candidate statement, โwe need to control wasteful spending and borrowing with a Balanced Budget Amendment, whereby the President and Congress donโt get paid unless the budget balances.โ
Jimmy Panetta
Democrat
Jimmy Panetta currently serves as a prosecutor in the Monterey County District Attorney Office and previously served as an intelligence officer in the U.S. Navy in Afghanistan.
Panetta says his military experience will serve him as he attempts to devise ways to strengthen Americaโs role as a leader in the global fight against terrorism. Panetta advocates comprehensive immigration reform, more affordable education and stimulating the economy through government investment in clean energy, job training programs and small business infrastructure. Panetta also vows to protect the California Central Coastโs unique environment while attempting to bring more long-term water security to the area. Panetta also points to his experience growing up in the household of his father, Leon, a longtime Congressman, director of the Central Intelligence Agency and Secretary of Defense. โPolicy is important. But this game is about people,โ he says.
Casey Lucius
Republican
Casey Lucius is a Pacific Grove City councilmember, a long-time member of the United States Navy and a professor at the Postgraduate Naval School in Monterey. Lucius frames herself as a political outsider, unlike her opponent, and says her experience growing up in a lower-income family bouncing from apartment to apartment has informed her political experience. She positions herself as a moderate Republican, who is pro-choice. Lucius favors reforming the visa program to allow farm laborers to continue to work without fear of deportation. She believes America has forfeited its leadership role on the global stage and vows to work toward restoring it. Lucius says local water security is the most important issue facing residents and businesses. โIf I were elected congresswoman, I would pursue funding for water projects so such projects would not be totally dependent on ratepayers,โ she says.
CALIFORNIA STATE SENATE DISTRICT 17
Bill Monning
Democrat
A California state senator for eight years, Bill Monning has authored more than 80 bills since his first inauguration, including the End of Life Options Act, which gives terminally ill patients the right to die with physician assistance. In his candidate statement, Monning says he would like to see the state legislature continue passing balanced budgets, while restoring critical funding to education, healthcare and public safety. โThis is my last term under the term limits, but I am excited about the prospect of four more years,โ Monning says. โAs majority leader, I was able to get a lot done in the last session and I want to continue to work for my constituents in the 17th district and all of California.โ
Palmer Kain
Republican
Palmer Kain, a Republican living in Santa Cruz, served overseas in the United States Army. He has a vision for three separate sectors: education, agriculture and the criminal justice system. โMy opponent has been in office 22 years between the assembly and the senate, and he has not addressed the issues that affect the people of this community on a daily basis,โ Kain says. Kain, who has never held elected office, says leaders must tackle water security on the Central Coast. โOur solutions donโt require a physical plant,โ he says. โWe just need to make sure everybody pays their fair share.โ
CALIFORNIA STATE ASSEMBLY DISTRICT 29
Mark Stone
Democrat
Mark Stone has served as an elected official for more than 20 years, sitting on school boards, the Board of Supervisors, the Coastal Commission and the California State Assembly. In his candidate statement, he says his priority is the most vulnerable Californians, including the poor, those in foster care and those facing terminal illness. In the past two years, he has had a number of bills signed into law, including foster care reform and his Student Loan Borrowerโs Bill of Rights. โThe main issues around the Monterey Bay continue to be water, housing and transportation,โ he says. โI want to continue to work on these issues. I am finishing my fourth year, and if the voters are willing, I can spend eight more years. There is a lot of work to do.โ
Sierra Roberts
Republican
Sierra Roberts did not file a candidate statement with the California Secretary of State, and her website doesnโt contain any information about her background or platform. According to VoteCircle.com, Roberts is a graduate of CSU Monterey Bay. She did not respond to interview requests.
CALIFORNIA ASSEMBLY DISTRICT 30
Karina Cervantez Alejo
Democrat
Former Watsonville City Councilmember Karina Cervantez Alejo currently lectures at CSU Monterey Bay. Alejo was born the daughter of farm workers, and became the first person in her family to earn an advanced college degree. โThere are tough issues out there, including income inequality, housing affordability, and economic vitality,โ says Alejo, whoโs running for a seat currently held by her husband Luis. โCommitments to these issues donโt come overnight. Itโs been a long history of involvement.โ Alejo is also quick to point out that her opponent has already served two terms in the district, meaning she will only be eligible to serve for four years, instead of a full 12.
Anna Caballero
Democrat
Anna Caballero has served as a Salinas city councilmember, an assembly representative and secretary of the California Business, Services and Housing Agency under Governor Jerry Brown. Caballero says that experience gives her a strong fiscal background that would aid her in the California State Legislature. Caballero wants to also focus on how land use issues intersect with affordable housing and agriculture. โWe must protect our agricultural land and our range land in our rural communities,โ she says. She also wants to address chronic widespread homelessness, youth violence and the needs of returning veteransโissues on which she says she has an edge because of her experience working closely with Brown.
SANTA CRUZ CITY COUNCIL (VOTE FOR FOUR)
Chris Krohn
Former Santa Cruz mayor Chris Krohn hopes to return to local politics nearly 14 years after his stint on the council. Krohn, currently a UCSC internship coordinator, says he feels dissatisfied with the current state of local politics and the sitting councilmembers. He is campaigning with values similar to those of presidential candidate Bernie Sanders, he says, calling for better solutions to housing, transportation and water sourcing. Krohn, an avid environmentalist, hopes that with the election of four new councilmembers, Santa Cruz City Council leadership will evolve into a โneighborhood firstโ approach.
Nathanael Kennedy ย
Often seen speaking at public meetings on issues such as local policing and sidewalk chalking downtown, Nathanael Kennedy is stepping into the political arena in the hope of having a greater impact. His arrests between 2002 and 2014 for charges that he has blamed on his bipolar disorder have been an issue in the campaign, but Kennedy wants to focus on addressing homelessness through policies such as opening more public restrooms downtown and increasing the number of police officers on bicycles. He also wants to change sidewalk chalking restrictions from a misdemeanor to an infraction, and open public spaces for legal sidewalk chalking.
Martine Watkins
A mother of two, Martine Watkins is currently working as a senior community organizer for the Santa Cruz County Office of Education, and says she is campaigning with her children and future generations in mind. Watkins, whose father Michael is the county superintendent, is involved with local community organizations such as the Dominican Hospital Community Advisory Board and the County Child Care Planning Council.
Robert Singleton
At 26 years old, Robert Singleton has been running on a theme of โinvesting in our future,โ and hopes to improve public safety, improve resources for substance abuse, and advocate for smaller, more affordable rental properties. The youngest candidate in the race, Singleton works as a policy analyst for Santa Cruz Business Council and as the Santa Cruz County Association of Realtors government affairs director. He also helped found the online startup Civinomics, which promotes community involvement in government.
Steve Schnaar
A Bike Church mechanic and director of the nonprofit Santa Cruz Fruit Tree Project, Steve Schnaar is running for a seat after being part of Councilmember Micah Posnerโs successful 2012 campaign. Schnaar previously served for six years as the administrative director for the Santa Cruz Hub for Sustainable Living. He advocates for 24-hour public restrooms, supervised homeless camping sites and more support for a more comprehensive transportation network with better bicycling infrastructure. He has also made a commitment to protecting existing heritage trees.
Sandy Brown
Sandy Brown is an assistant professor at the University of the Pacific, where she teaches urban food politics and other subjects. After attending UCSC, Brown received her doctorate in geography from UC Berkeley, where her research focused on food systems and farm labor politics. Brown, a longtime labor organizer, currently serves on the board of the California Institute for Rural Studies and the Agricultural Justice Project Advisory Board. Brown wants to focus on topics like sustainable development and economic development policies.
James Davis
Longtime Santa Cruz resident Jim Davis is a sales representative for Mapleton Communications, which owns several local radio stations. Davis says he wanted to run because current politicians arenโt addressing issues like homelessness and substance abuse. He hopes to develop new jobs for homeless individuals and address safety issues like littered hypodermic needles. A few weeks ago, Davis was arrested under suspicion of driving under the influence after failing to yield at a stop sign, which has complicated his campaign. Neither Santa Cruz Police nor the District Attorneyโs office would comment on the test results. Davis says he was under the legal alcohol limit, and will dispute the charge in court if necessary.
Drew Glover
Drew Glover is the CEO of Project Pollinate, a nonprofit community group that provides assistance for nonprofit groups and community service projects. A lifelong resident of Santa Cruz, Glover is focusing his campaign on housing and transportation problems, inclusivity and environmental justice. He wants to limit UCSC expansion and promote environmentally friendly policies as the city grows. He also hopes to promote diversity and improve accessibility for people with disabilities. ย
Cynthia Mathews
Political veteran Cynthia Mathews is running for a city council seat for a fifth time. After serving as mayor for four terms, Mathews will look to continue fostering a diversified economy that provides jobs and builds a sound tax base to support city services. Mathews served for 12 years as an appointed member of the cityโs planning commission and zoning boards and as a member of Vision Santa Cruz, the advisory group that shaped the recovery of downtown Santa Cruz following the Loma Prieta earthquake in 1989. She has recently been discussing how to mediate issues around homelessness in Santa Cruz.
J.M. Brown
J.M. Brown serves on the Santa Cruz Parks and Recreation Commission and works in public relations. He was previously a reporter at the Santa Cruz Sentinel. Brown is campaigning on issues from the addition of tourism taxes and local tax bonds to support for housing funds, and investment in cleaning up and establishing better maintenance of the habitats and wildlife surrounding the San Lorenzo River.
CAPITOLA CITY COUNCIL (VOTE FOR TWO)
Ed Bottorff
Ed Bottorffโs campaign for re-election is focused on infrastructure. Most of Capitolaโs revenue comes from sales tax, and so the sale of the Capitola Mall in May offers an opportunity, he saysโdevelopers want to invest more than $200 million in the mall, which could guarantee the cityโs prosperity for years. โBarring that project, it becomes very challenging for Capitola in having new sources of revenue,โ Bottorff says, noting that the city doesnโt have much land to develop. He wants to rebuild the Capitola Wharf, should the Measure F sales tax pass this November. He also wants to complete work on the Rispin Mansion Park, a project that has been ongoing for decades.
Bob Edgren
Bob Edgren, a retired property developer, wants to tackle three issues: relieving traffic, fixing what he calls a โhazardousโ intersection and promoting the mall. โI want to keep the small village ambiance,โ says Edgren. He supports a seasonal ban on cars at Capitolaโs Esplanade and a plan to divert cars from the village. At the intersection of Clares Street and Wharf Road, he wants to build an overhead walkway from the library to the Rispin Mansion to alleviate pedestrian and bike traffic. He says he has 25 years of experience promoting malls, and wants to ensure that the new owners of the Capitola Mall are successful, since itโs a vital source of city revenues.
Kristen Petersen
Kristen Petersen, a 29-year-old congressional aide to Sam Farr, says she represents a younger voice and fresh perspective. Sheโs pushing for more affordable housing in Capitola, as described in the cityโs general plan. Sheโs excited about the 41st Avenue corridor development described in the cityโs general plan, but wants to limit development in Capitola Village, she says. While not officially on a slate with Sam Storey, Petersen says she supports his campaign and that their ideas on development are similar.
Sam Storey
Storey, a former mayor and city councilmember, entered the race in late September, after the filing deadline, as a write-in candidate. To vote for Storey, residents wonโt be able to check a boxโthey must add his name. Storey, an attorney, was planning to wait until 2018 to return to politics, but decided to run after he was urged to by supporters, he says. His top concern is preserving the cityโs โsmall-town feel.โ The 41st Avenue corridor is an important economic engine, but development needs to be balanced with protecting neighborhoods, he says. โThereโs a certain quality of life that people here enjoy in those neighborhoods, and I want to run on a platform to help preserve that quality of life,โ he says. Storey also says he supports Kristen Petersenโs campaign and that they share similar visions for Capitola.
SCOTTS VALLEY CITY COUNCIL (VOTE FOR THREE)
Dene Bustichi
Three-time Scotts Valley Mayor Dene Bustichi is seeking his fourth term on City Council. Bustichi, a controller at a construction business he owns with his son, was born and raised in Scotts Valley. โThe character of Scotts Valley has always stayed the same, and Iโd like to see that continue. Iโd like to see local people have local control of our city, and not have outside influences, whether itโs party politics or other officials from outside the city trying to take control,โ he says. He serves on the cityโs economic subcommittee, and says that filling vacant commercial space on Scotts Valley Drive is a priority. He also wants to complete the town center project.
Jack Dilles
Jack Dilles says his primary concern for Scotts Valley is development. โThe city is making some deals that I wouldnโt make,โ says Dilles, a retired finance director for the cities of Scotts Valley, Santa Cruz and Morgan Hill. For example, he says, Scotts Valley loaned a hotel company $1.7 million in 2015 so it could build a hotel on Scotts Valley Drive. The loan is funded by a grant and future tax revenue generated by the hotel. The city has also deferred around $500,000 in traffic impact fees for the hotel. โIโm not necessarily against development. I just want to make sure we do it right,โ he says. Dilles also says he wants to make a five-year business plan for the city, communicate better with the public and protect the cityโs natural resources.
Rosanna Herrera
Rosanna Herrera, owner of Brunoโs BBQ in Scotts Valley, says she wants more of three things in local government: public input, transparency and full disclosure. Transparency means giving the public regular updates, she says. โFull disclosure is when projects are going on and theyโre telling you, โOh, weโre doing this great thing. Weโre bringing this hotel into the city.โ But theyโre not telling you that theyโre helping the new hotel get financed,โ says Herrera. โI want the full story up front. I donโt want half the story, and I need to go digging.โ
Randy Johnson
Randy Johnson is running for his sixth term on Scotts Valley City Council. Things are going well for the city, he saysโfor instance, the town center project is back on track, with a developer interested in buying city property on Mount Hermon Road to build a brewpub. Heโs served on councils that helped negotiate a farmers market and build a new library, a community garden and a performing arts center. The council recently brought two new hotels and a conference center to the city, which will help bring revenue. โIโve heard more than one person say to me, โIf it ainโt broke, donโt fix it,โโ Johnson says. โSo I kind of carry that along, because people are pretty satisfied with the direction of Scotts Valley.โ
Donna Lind
Donna Lind currently serves as Scotts Valleyโs mayor, and is seeking her third term on the City Council. She had a 38-year career with the city, first as a secretary and later as a police officer, before retiring in 2006. The city is currently โin transition,โ she says, with its recent hiring of a new city manager and community development director. Soon it will also have a new deputy city manager and administrative services director, and a new police chief, she says. Lind says sheโs running to help smooth the transition. โFor me, the real important thing is to have consistency, and have that support for the next 50 years,โ Lind says.
WATSONVILLE CITY COUNCIL DISTRICT 2
Oscar Rios
Oscar Rios is a former city councilmember in Watsonville, who began his career in 1989. He has served four times as mayor. He says one of the chief issues he would tackle if elected is affordable housing, as high rents have endangered the stability of the agricultural workforce. โI hear from a lot of workers in the city, and itโs hard for them to make ends meet,โ Rios says. He also talks about the need to revitalize the downtown corridor, making it more of a magnet for visitors coming from throughout the Monterey Bay. โIt needs to have more of a life,โ he said. โWe have the Fox Theater remodeling, and with Cabrillo College there is a potential for the plaza to be a very nice center.โ
David Hermosillo
David Hermosillo is the former Watsonville fire chief. Now retired, he lists his life-long residency and love for his community as major qualifications in his candidate statement. In 60 years of living in Watsonville, he has undergone many personal transformations, from being a young student at Mintie White Elementary School all the way to being a grandfather. Hermosillo says he wants to prioritize public safety and attracting family-friendly businesses to the downtown area. His goals range from providing seniors with affordable housing to mentoring young people in Little League. โI will listen and advocate for our neighborhoods,โ he writes.
WATSONVILLE CITY COUNCIL DISTRICT 1
Felipe Hernandez
The incumbent for the city councilโs District 1 seat, Felipe Hernandez, is running unopposed and says his campaign is focusing on the importance of housing and economic development. โWe have accomplished a lot during my mayorship,โ he says. โWe have approved more than 340 new houses for the community.โ Hernandez says he also wants to foster more community engagement, adding that the creation of a popular new skate park is just the beginning. Hernandez says there is much more work to be done in Watsonville, including tackling the presence of the carcinogen chromium 6 in some of the cityโs wells.
WATSONVILLE CITY COUNCIL DISTRICT 6
Trina Coffman-Gomez
Trina Coffman-Gomez is the incumbent running for her second consecutive term on the Watsonville City Council. Coffman-Gomez says she would like to continue the councilโs momentum on job creation, as a new FedEx shipping center brings around 500 jobs to the area. Coffman-Gomez also says city leaders need to work to enhance public safety, adding that she supports Measure G, which would infuse $1.4 million into the cityโs police and fire departments. โI am in touch with the business community, the agricultural community, the police and fire departments,โ she says. โI reach out to all the different agencies and make sure their voices are heard.
Doreen Martinez
Doreen Martinez is a former union organizer who says she wants to bring higher-paying jobs to downtown Watsonville and make its neighborhoods safer. She also emphasizes the need for a park in District 6 for young people and dog owners. Martinez is eager to hear the concerns of the community because she hopes to represent everyone. โI want to be a part of beautifying Watsonville,โ she says. โI love this community and the community members who live here.โ
CAPITOLA TREASURER
Peter Wilk
Peter Wilk is running unopposed for Capitola treasurer. Wilk says that while heโs not an accountant, he has a Santa Clara University M.B.A and can help oversee the cityโs finance department. For the past two years, the retired engineering manager has served on Capitolaโs environmental commission. โNobody wants to do it, because itโs not really a glamorous position,โ Wilk says of the treasurer job. โBut I thought it was a good opportunity to learn about the government.โ
SAN LORENZO VALLEY WATER DISTRICT (VOTE FOR TWO)
Randall C. Brown
Elected to the San Lorenzo Valley Water Districtโs board in 2012, Randall C. Brown was commissioned to write the history of the water district a year earlier, publishing his findings in 2011 for its 70th anniversary. His research into the past, he says in his candidate statement, helped him understand the challenges of the present. His statement also says he has helped the district navigate a number of challenges, including a major drought, a rebuild of the administrative team and a public trust restoration through increased transparencyโone prompted by a grand jury investigation two years ago. Although Brown could not be reached, his statement cites his two years of experience on Wall Street, which he says have informed his ability to deal with the districtโs financial situation.
Margaret V. Bruce
PROPER SCREENING Workers at the county election headquarters train on new touch-screen voting machines. PHOTO: CHIP SCHEUER
Margaret V. Bruce, an incumbent candidate for the San Lorenzo Valley Water District, has held her position for four years, and believes she has more to give. Her plan, if re-elected, is to continue thinking long-term, she says, prioritizing the financial sustainability of the district so that the San Lorenzo Valley water system can be the best it can be. She says sheโs interested in working on conjunctive use projects to allow the different parts of the water district to flow together seamlessly and help the districtโs resources be used in a way that supports and sustains the local natural habitat.
Bill Smallman
Bill Smallman has worked as an estimator, project manager, superintendent, and project engineer for various large water and wastewater improvement projects over the last 27 years. His connections and experience, according to his statement, would help him improve and maintain the San Lorenzo Valley Water Districtโs system. Although he could not be reached for an interview, he has worked on plans to solve water issues countywide, and says he has produced and stored more than 10 billion gallons of water every year using environmentally beneficial means. A former Lompico water board member, Smallman says heโs an expert on cost.
SOQUEL CREEK WATER DISTRICT BOARD, TWO-YEAR TERM (VOTE FOR TWO)
Rachรฉl Lather
The Soquel Creek Water Board appointed Rachรฉl Lather to fill a vacancy after the death of Director Rick Meyer. Lather, a semi-retired civil engineer, worked for 14 years as a sanitation engineer for Santa Cruz County. A single mother, she now works part-time for a company specializing in grants for water and wastewater. โI know about the cutting-edge trend of water funding in California,โ she says. โSo Iโm hoping to bring that knowledge and help [the board] not have to raise rates as much.โ A supporter of regional solutions, Lather would like to see a water transfer finalized with the city of Santa Cruz, although she adds there are still plenty of possible legal questions and potential chemistry issues to be worked out.
John Bargetto
With Soquel Creek running right past Bargetto Winery in Soquel, John Bargetto says he has pretty much always been interested in waterโan interest that grew as district woes deepened. Bargetto, whose father Lawrence co-founded the district, says it needs to keep conserving and start pumping water into its aquifer, as well as look into creative recycled water solutions, like Pajaro Valley Water District has done. โI tell people thereโs no easy answer. Thereโs no inexpensive answer, and thereโs no quick answer,โ he says. โWhat I hope to bring is my study of science. I studied science at UC Davis. I studied business at the University of Notre Dame. And Iโm a farmer, too, in Corralitos. I know how to get things done.โ
SANTA CRUZ PORT DISTRICT (VOTE FOR THREE)
Bill Lee ย
โI love the Harbor, the people and how itโs relatively small,โ says Bill Lee, an incumbent Santa Cruz port commissioner. A Santa Cruz resident since 1968, Lee has been elected as a chair five times. A graduate from Cal Poly San Luis Obispo, Lee also has 20 years of experience as a boat designer and builder. He held the Transpacific Yacht Racing Record from 1977 to 1997 for running the Merlin, a Santa Cruz Yachts vessel, from Los Angeles to Honolulu in eight days.
Darren Gertler
Darren Gertler grew up in Orange County and has lived in Santa Cruz for more than a decade. As a Sea Scout growing up, Gertler was raised in an aquatic environment and studied environmental systems in college. A science teacher, Gertler hopes to make the harbor โsafer, more efficient and successful.โ
Lenny Hewitt
โIโve been sailing out of the harbor since the early 1980s and itโs been a great experience, sailing with some of the best in the world, right here in Santa Cruz,โ says Lenny Hewitt, a resident of Santa Cruz since 1964 who has worked for the harbor for 23 years. He says heโs running to help keep the harbor running efficiently.
Dennis L. Smith
Incumbent Port Commissioner Dennis L. Smith hopes to continue taking the harbor on a path of transparency and accountability. โI really want to see some projects through,โ says Smith, who adds that owners and renters are his number one priority. The retired Santa Cruz County sheriff lieutenant is proud of helping to rebuild the harbor after the 2011 tsunami and consolidating then refinancing the Port Districtโs debt in order to pay it off quicker.
Neli Cardoso
For the last 28 years, Neli Cardoso has fished out of the Santa Cruz Harbor, which has become a second home to her. โI love the ocean and the harbor,โ she says. โ[If elected] I will make sure the slip owners are treated fairly.โ She also wants to monitor the harborโs environmental impact and make the harbor more user-friendly by repurposing eight acres at 7th Avenue and Brommer Streetโcurrently zoned for a hotelโas a permanent parking lot for harbor guests.
Bryan Kretsch
Born and raised in Santa Cruz, Bryan Kretsch says in his candidate statement that the ocean has played a huge part in his life. He has been fishing out of the harbor since 1981 and is a project manager/engineer. He could not be reached for an interview.
Vicki Vance
Retired CEO Vicki Vance founded the tech company Drivedev 15 years ago. Her push into the political arena came earlier this year, after being inspired by Bernie Sandersโ campaign. โIf you want to change something, start at the local level,โ she says. If elected, Vance hopes to open up the harbor for more individuals with increased events and activities on the educational, recreational and commercial levels. โHaving a mixed-use harbor allows us different opportunities than others, and I want to make sure weโre exploiting all the opportunities we can.โ
Stephen Reed
Incumbent Port Commissioner Stephen Reed was appointed to fill a vacancy five years ago. Since he sailed into town in 1973, the harbor has been like a โhome away from homeโ for Reed. The semi-retired consultant brings to the port more than 30 years of experience working with public sector budgets. โ[Port Commissioner] has been a great job for me,โ he says. โI really enjoy the work and working with the other commissioners and staff.โ If re-elected, he wants to continue keeping harbor guestsโ safety and the Port Commissionโs fiscal responsibilities his main priority.
COUNTY BOARD OF EDUCATION
Bruce Van Allen
Former Santa Cruz Mayor Bruce Van Allen was appointed to fill a vacancy on the County Board of Education in early 2015, after years of working with local school districts through the San Lorenzo River restoration. Since then, heโs proud to have played a role in opening a high school in Freedom to house alternative education programs. Heโs running to continue his focus on special needs resources and alternative education programs. โOur modern commitment is that every kid in Santa Cruz County gets a fair education,โ he says. Thereโs a big transition underway, he adds, with Gov. Jerry Brownโs local funding control formula funneling money directly to schools instead of going through the board. He wants to make sure occupational and alternative programs can still exist with the responsibility now on districts.
Christopher Charman
As a father of two sons currently in school, Christopher Charman has no political ambition, he says. He just wants the kids to have a voice on the board. Working as a real estate broker, Charman says he prioritizes making Santa Cruz affordable so that after local schools train new teachers for four or five years, they donโt go over the hill for higher paying jobs.The huge wealth gap in the county, he says, affects how much schools can fundraise. Charman remembers the Aptos High jazz program under Don Keller, which produced musicians who went on to work with David Bowie, Norah Jones and Ray Charles. When its funding went away, so did the program. In addition to finding a solution for such funding problems, he wants to make classes like shop and bike repair more accessible.
CABRILLO COLLEGE
Daniel Dodge
Former mayor of Watsonville Daniel Dodge says he wants to continue his public service in Santa Cruz County. A former student at Cabrillo College, he realizes the vital role that the school plays in the community. He wants to see Cabrillo offer four-year degree programs in the future, as well as address the statewide teacher shortage and maintain its status as a pipeline for other nearby universities and colleges. Concerned about traffic problems across the county, he also wants to make it easier for students to easily access classes by expanding the Cabrillo Center in Watsonville and drawing more South County students to that location.
Leticia Mendoza
Leticia Mendoza believes her professional experience and academic background provide her with the expertise and understanding to address the educational needs in Watsonville. She has a B.A. in economics and a masterโs degree in public education. She manages a state-funded preschool program and has worked as executive director at a Watsonville nonprofit for seven years. If elected, Mendoza would like to increase educational access for people in Watsonville and ensure that students get the necessary curriculum to enter their local workforce.
PAJARO VALLEY UNIFIED SCHOOL DISTRICT
Lupe Rivas
A retired teacher with 35 years of experience, Lupe Rivas has served on the board for four years. She says sheโs committed to making the internet accessible to all children and expanding mental health services for middle school children. At this point, she feels it would be difficult to get a new board member in gear for the projects already in progress, like Pajaro Valley High School construction. Reducing class sizes from 30 to 24 at the K-3 level has been her proudest achievement. Rivas wants to keep safeguarding state and federal funding so that it goes toward low-income students and English learnersโcoming from a migrant family, she understands how vital education is to success.
Georgia Acosta
Local agriculture businesswoman Georgia Acosta currently serves on the Cabrillo College Citizens Bond Oversight Committee, and is concerned about the district being, as she puts it, โterminally shorthanded.โ People are looking for choices, she says, but charter schools in the area have extensive wait lists. Coming from a business background, Acosta says she knows how to be fiscally savvy, pointing to the scholarship for seniors she secured at Pacific Coast Charter School as the board chair. Acosta wants there to be a better balance between math, science and the art. With agriculture being the primary South County industry, there could be more to prepare students for that track also, she says.
LIVE OAK SCHOOL DISTRICT (VOTE FOR TWO)
JEREMY RAY
Incumbent Jeremy Ray has been the Live Oak School Board President for the past three years. He presided over the establishment of the Live Oak Boys & Girls Club and, if re-elected, hopes to focus the next four years on continuing to establish better relationships between the School Board and parents. When asked why heโs running again he says, โItโs rewarding to know I can make a contribution.โ
MICHAEL D. LELIEUR
When longtime friend and former Live Oak School Board Member Michael Pisenti passed away last year, Lelieur decided to follow in his friendโs shoes. A retired truck driver and father of four, Lelieur believes he can bring fresh energy and transparency to the school district. โIโd like to make the school board more accessible to the parents,โ he says. โItโs important to keep them involved.โ Lelieur also hopes to improve art and afterschool programs for students, as well as the music departments: โWe need to remember thereโs a direct correlation between math and music.โ
HEATHER RHODES
Heather Rhodes already has Live Oak School Board experience, having been unanimously chosen in 2011 to fill an emergency vacancy. With two positions opening up this election, the mother of twoโwho has owned and operated Energy Construction with her husband since 1993โwas asked and encouraged to run by a few current members. She says her previous service on the board was rewarding as she helped establish the Live Oak Boys & Girls Club and the Day Worker Center, located next to Green Acres Elementary. โMy primary focus has always been the community and how diverse it is,โ she says.
SCOTTS VALLEY UNIFIED SCHOOL DISTRICT (VOTE FOR THREE)
Kim Shultz
A trustee for Scotts Valley Unified School District (SVUSD) since 2013, Kim Shultz is running for re-election on a platform of promoting a higher level of engagement among students and constructing the middle school on time and within budget. In his work as senior transportation planner for the Regional Transportation Commission, he has experience with requests for proposals, overseeing construction and dealing with large regulatory bodies. He also says he would like to see the district have a discussion about looking for different ways to fund extra-curricular and art programs.
Michael Shulman
Seeking a third term on the board, Michael Shulman hopes to support newly hired superintendent Tanya Krause, who began over the summer. He also wants to help the middle school construction project stay on track. Heโs well aware that the school district received a lot of attention in June for a rape fantasy letter that a high school boy wrote about a fellow classmate and handed to her, according to a Santa Cruz Sentinel story at the time. โI wish the Sentinel had handled it a little more sensitively,โ says Shulman, who says officials had been in the middle of a process at the time. He notes that the student who wrote the letter is now no longer at the school, a resolution everyone has been happy with, he says. With three board members up for re-election and the two others having recently resigned, Shulman wants to make sure the district doesnโt experience a complete turnover in leadership.
Sue Rains
Sue Rains has lived in Scotts Valley for almost 25 years. Sheโs served as president and treasurer of the Vine Hill Elementary PTA, and treasurer of both the Scotts Valley Middle School PTA and Scotts Valley High School Falcon Club. Rains says she has a knack for finances and budgets after more than 30 years working in accounting for various Silicon Valley companies. Where other people may shrink away from budget analysis, Rains says she thoroughly enjoys it, adding that she thinks it would be valuable for the board and community to sit down together and address all of the districtโs various needs while putting together the next budget. Rains also says it is time for change within the board, and hopes to achieve a higher level of transparency and communication between the board and the community.
Farah Galvez Theissen
Farah Galvez Theissen says she understands that incumbents are hard to beat, but feels itโs time for an infusion of new energy and fresh perspectives on the school board, in order to get to the next level and tackle issues like funding. She is looking to open up communication between the board and the families it serves. With a son at Vine Hill Elementary, she seeks to bring a sense of urgency to the rebuild of Scotts Valley Middle School, and wants to see the bond money approved in June of 2014 swiftly and properly put to use. Over the past 14 years, Theissen has held a long list of volunteer positions that include vice president of membership and fundraising for the SVHS Parent Club, PTA President at North Valley Council in San Jose and PTA Vice President of Organizational Services in Santa Clara County. She is currently on the Vine Hill PTA board.
Sue Roth
An active member of the Scotts Valley Community since 1976, Sue Roth has been a trustee for Scotts Valley Unified School District for 12 years. She has also served the parentsโ clubsโas president at Brook Knoll School, vice president at Scotts Valley Middle School, co-president at Harbor High School and Vice President at Santa Cruz Cruz High School. During her tenure on the SVUSD board, Roth says that a main tenet has been conservative fiscal stability and planning. She notes a three-year parcel tax that saved five teaching positions during the stateโs economic downturn, and the bond measure approved for the reconstruction of Scotts Valley Middle Schoolโa โcomplicated and intricate process,โ she saysโas recent highlights. Rothโs goals if re-elected include continued conservative fiscal accountability with balanced budgets, completion of the Scotts Valley Middle School rebuild project, seismic upgrading of the elementary schools, and continued student achievement through quality educational programs.
SCOTTS VALLEY UNIFIED SCHOOL DISTRICT, TWO-YEAR TERM (VOTE FOR TWO)
Stephanie Espinola
Since declaring her election bid, Stephanie Espinola has taken a job as an instructional aid for Scotts Valley Middle School, and she has decided not to run a campaignโso as to avoid any possible conflict of interest. If she is elected to the board, sheโll make a decision about whether or not to resign from her new job for a seat as a trustee, she says via email. According to her candidate statement, she has served as Brook Knoll PTA president, Scotts Valley Middle School PTA president and the president of the Scotts Valley High School Falcon Club.
Roger L. Snyder
After witnessing the districtโs handling of the lewd letter at the high school, Roger L. Snyder couldnโt help wondering if he might be able to help the board communicate better. Snyder, a product manager who has worked for a number of Silicon Valley companies, concedes there were some things that board members couldnโt have said, but he still felt leaders could have been more direct with parents. โIn my job, Iโm always clear about what people can get,โ he says, โand what they canโt get and when theyโre going to receive that information.โ Snyder, who has four daughters, worked on the campaign to pass Measure A and fund school repairs and says heโs excited about the districtโs new superintendent hire.
Gia Schwarzer ย ย ย ย ย ย ย ย ย ย ย ย
Gia Schwarzer could not be reached for an interview and did not file a candidate statement. The Sentinel reported that sheโs a marriage and family therapist with a black belt in Tae Kwon Do, and is a member of the Measure A Bond Oversight Committee.
Corey Warner
Corey Warner could not be reached for an interview, but according to his candidate statement, he has worked for an electrical subcontractor for 17 years. He says participated in the new Middle School Design Committee and would make a great candidate to represent Scotts Valley families.
MOUNTAIN ELEMENTARY SCHOOL DISTRICT (VOTE FOR 3)
Marissa Ferejohn Swett
There hasnโt been an election on the ballot in Mountain Elementary District since 2002, and thatโs why itโs important for voters to engage with the only publicly funded institution in the area, says Marissa Ferejohn Swett. As a teacher at Soquel High School for 13 years and a parent of two children at Mountain Elementary, Swett is looking to the next few years when the schoolโs funding changes.Schools like Mountain Elementary will soon go back to getting state funding per student. She worries that if the district starts trying to bring in more students, it will change the schoolโs character. โOne of the things that is great and universally loved at the school is that itโs a one-school school district and thereโs 119 kids spread across K-6,โ says Sweet. โIf we let in more transfer kids those conversations are going to have to be had.โ
Mark Swan
Mark Swan has been on the board for six years, working to maintain good relationships with teachers and ensure that Mountain Elementary has a 21st-century curriculum with problem-solving and critical thinking at its core. Over the past years, Swan has worked with the board to bring in more aides into classrooms and hire a P.E. teacher. He says it was a team effort: โAs a group, we really work shoulder-to-shoulder, and for what itโs worth, I think thatโs part of a recipe for success.โ
Mary Navas
โYou can probably ask a million people to remember if they had a teacher or teachers that were influential in their life, I know there was in mine,โ says Mary Navas. Itโs the reason that her focus is on the teacher-student relationship and inspiring kids to learn. Each child learns at a different pace with a different style, and itโs critical to have classes small enough for them to thrive, she says. For Navas, a parent of three Mountain alumni, her biggest accomplishment so far has been to get a new modular classroom for the children. Mountain now has 101 chromebooks, something that Navas thinks is critical for keeping kids technology-literate, in addition to increasing a robust performing and visual arts program.
Simon Fletcher
Kids today have to be able to think critically and consider multiple perspectives, says Fletcher, principal of Pacific Collegiate Charter School and father of two children, one of them currently at Mountain Elementary. The early years are an important part of the modern education system, he says, and one that requires driven, passionate teachers. During his time on the board, heโs been a part of proactive planning that he says has ensured that the school squeezes every bit of value out of their funding. At Mountain, the arts are hugely valued and thatโs what Fletcher wants to preserve. During his time on the board, theyโve modernized and given raises as high as 7 percentโthe product of proactive financial planning that he wants to sustain for the future.
CENTRAL FIRE PROTECTION DISTRICT (VOTE FOR 3)
Bruce Bettencourt
A lifetime Santa Cruz County resident, Bruce Bettencourt has owned two pharmacies, one in Santa Cruz and another in Scotts Valley. He has served on the Central Fire Protection District (CFPD) since being appointed in 2011. โThe Board of Directors had to make some difficult decisions this year,โ he says. The CFPD has had its share of controversy after denying a pay increase to firefighters earlier this year and having firefighters pay a portion of their own health insurance. But Bettencourt says the district is the only one to his knowledge making payments to reduce the funds owed to CalPers. If re-elected, he hopes to continue representing the CFPD taxpayers along with representing emergency workers in a fair and professional manner.
Charles Howard
Howard did not reply to requests for an interview, but did submit a public statement on his campaign. He has been a Santa Cruz County resident for almost 50 years and spent the last 20 on the CFPD Board. He is proud of his work as a member who saw the construction of a new fire station and the earthquake retrofitting of two others.
Michael C. Mitchell
Michael C. Mitchell has 31 years of experience as a firefighter, and retired as the assistant fire chief for the Central Fire District. He has been on the board since 2000. He says he understands the everyday challenges faced by emergency workers throughout the county. If re-elected, Mitchell says he will make sure the board continues to be fiscally responsible while facing rising costs. โThere are many unknowns the board constantly faces,โ he says. โInsurance keeps rising so we must continue getting the biggest bang for the taxpayerโs dollar.โ ย
Richard Phillips
Richard Phillips did not return calls or submit a public statement. He is running as an incumbent.
John P. Lucchesi ย
JohnLucchesi could not be reached, but according to his public statement, he has lived in Soquel since 1973 and spent 25 years as a battalion fire chief. He is running to provide transparency to the board, and to maintain the welfare of CFPD customers and workers. โWe need to pursue, not isolate, future opportunities to address comparable services with allied agencies for an improved cost effective system,โ he says.
Owen T. Miller
Retired first responder Owen Miller spent years as a firefighter, captain, fire marshal, battalion chief and more. He decided to use his 33 years of experience to run for the Central Fire Protection District Board because he knows first-hand how difficult the job is and what other first responders need. โIt bothers me that [two years ago] Central Fire had its training budget cut,โ he says. โI want to ensure our firefighters continue getting the best training and education the county and state have to offer.โ
Kevin Walter
A Pleasure Point resident for 45 years, Kevin Walter spent 31 years working for the Soquel School District and 12 years as a paid call firefighter and EMT. He decided to run for the Central Fire District to give emergency workers a fair voice. โI believe itโs time for a change,โ he says. โThey need someone who can listen to their cares and concerns.โ If elected, he hopes to bring more transparency to the Board and to bring an โopen doorโ policy for workers and the public to operate with. โI will discuss any issue with any concerned person so no one is left in the dark,โ he says.
David Burnham
Inspired to run for the Fire Board after attending several of their public meetings, Burnham believes he can bring some fresh ideas. โThere needs to be more transparency and discussion on the board,โ he says. The retired truck driver has lived in Live Oak for 42 years and worked with his local labor union when driving for the Coca-Cola company. He sees recent financial cuts to the Fire District as a major issue in this election โWe need to continue with the excellent service [the fire department] has done over the years without losing good people.โ ย
SCOTTS VALLEY FIRE PROTECTION DISTRICT (VOTE FOR THREE)
Jane A. Armstrong
Jane Armstrong has served as board president for the Scotts Valley Fire Protection District (SVFPD) and on the finance and personnel committees as well as the fire district newsletter. Her statement says she works to keep spending under control and listen to the community, and has worked for a taxpayer watchdog group, the Santa Cruz County Fair, Exchange Club of Scotts Valley, California Womenโs Clubs, and International Programs. Armstrong could not be reached for this story.
Alan L. Smith
Alan L. Smith has been jokingly telling people to write him in for president. โPeople donโt like money in politics,โ he says. โIโve got none.โ Smith, an incumbent on the SVFPDโs board of directors, says heโs learned over the past five years that itโs experience that counts. He was a part of hiring Fire Chief Daniel Grebil, whoโs now retiring, and says the district will soon have to recruit and hire someone else to fill the job. Additionally, Smith says that working through the economic downturn has helped him and the district to plan for future uncertainties. โIโve worked with the budget in good times and bad times,โ he says. โWe donโt know what the future will hold, but we need experienced board members to keep the ship aright.โ
Arthur E. Smith
A former firefighter of 34 years in Felton and Monterey, Arthur Smith has served on the finance committee for the fire board since he stepped on in 2002. Itโs that background in finance thatโs served him well so far and will continue to inform his work if re-elected, he says. โThe biggest issues we face in the future in my opinion are probablyhealthcare costs,โ he says. Back in 2008 when the financial crisis hit, the board had to ask firefighters and employees to take pay cuts in order to avoid layoffs. Smith says it was a major accomplishment for all involved to have gotten through that and finally get salaries up again. Thankfully, the district is starting to see an increase in property taxes again, says Smith, but retirement and health care still require a watchful eye with careful monitoring of reserve funds.
Russ Patterson
Russ Patterson has very specific goals for the fire district. If elected he wants to look at rebuilding Fire Station 1, which he says is not up to earthquake safety standards, and consider moving it to Mount Hermon Road. Patterson also wants a reserve Type 3 engine with 4-wheel drive, so that the district can be better equipped for โurban and wildland interface fires.โ Currently, the district only has one, which has put a strain on resources when major fires like the Soberanes one hit. Patterson has been an emergency management consultant for 10 years and before his retirement, he was captain of the Campbell police department and emergency manager there. Finding a new fire chief is also crucial, says Patterson, and he wants to be a part of it: โI travel throughout the state and the rest of the country, I see whatโs happening in the fire service. I understand financing, special districts, budgeting, how fire districts work, I could come in and hit the ground running.โ
Daron L. Pisciotta
A veteran of Santa Clara County Fire Department for the last 29 years, Daron Pisciotta has been looking for a way to give back to his community. Pisciotta, who currently works as Santa Clara Countyโs deputy fire chief, says the time feels right now that his kids have grown a little older. He says heโs learned how to help keep firefighters safe from health hazards like cancer by making sure their spaces at the station wonโt pick up any of the contaminants from the job. โIf theyโre happy and safe, they can provide more to the community they serve,โ explains Pisciotta, adding that although the department is doing many of these things already, he can help it stay on track. โI want to keep their families in mind.โ
Shawn Mosley
Senior systems engineer Shawn Mosley hopes to bring โconservative but innovative ideasโ to the SVFPD according to his candidate statement. Mosley, who could not be reached for an interview, says he wants to spread safety awareness, especially to children.
With the green fields of the Watsonville fairgrounds stretching out before them, the panelists are getting hungry at the second annual Burrito Bash.
Wisecracking and ribbing are already underway from judges, like Santa Cruz Sentinel advertising director Steve Bennett, before the burritos even arrive. Itโs a few minutes past noon, and while beers are being poured, Charles Montoya, the Watsonville city manager, is making a cry for help. โItโs too early for Steve!โ he exclaims, a plastic cup of Modelo in front of him.
โItโs never too early,โ Bennett retorts loudly. โItโs cocktail hour somewhere.โ
โNo, itโs too early for us to handle Steve!โ Montoya yells back.
Iโd been invited to partake in this panel on Saturday, Oct. 15, based on a couple burrito guides I wrote, and Iโm armed with a pocket full of pills to help me handle my lactose intolerance, a condition I developed a few years ago, presumably from eating too many burritos.
DJ Kenny Allen, of the Hippo, is standing behind us offering color commentary, as the five burritos start arriving, one by one, each cut in half, on paper plates. When we get to burrito No. 3, Allen notes that the judges become very quiet, except for a few yummy sounds. That carnitas creation, the Peopleโs Choice Burrito from Jardines De San Juan, would end up taking home first place. The San Juan Bautista restaurant came up with it for the 2015 Burrito Bash, when it won that yearโs Peopleโs Choice award. It was so popular they had to put it on their menu, and itโs now their best seller, Chef Marcus Edwards says.
โIt had the perfect texture to a burrito, crunchy yet soft, with the perfect spice to it,โ judge June Ponce, of Sun Valley Berries, says fondly. โIt was the perfect Hollywood burrito youโd expect in a movie, where you see the actor Brad Pitt biting into it, and it just goes everywhere.โย
Moments before Richard Allen Davis was sentenced to death in a San Jose courtroom for the kidnapping and murder of Polly Klaas, the young girlโs father addressed the court.
โHe broke the contract; for that he must die,โ Marc Klaas said on Aug. 5, 1996. โMr. Davis, when you get to where youโre going, say hello to Hitler, say hello to Dahmer, and say hello to Bundy. Good riddance, and the sooner you get there, the better we all are.โ
Davis entered the Klaas familyโs life on Oct. 1, 1993, when he broke into Polly Klaasโ motherโs home in Petaluma and kidnapped the 12-year-old. The ensuing two-month search engrossed the nation, and ended when Davis led investigators to the young girlโs body. But for Klaas, the torture was far from over, as the case evolved into an emotional three-year trial.
Klaas has looked forward to the killerโs execution as the lifting of a burden. But at sentencing, he never imagined that 20 years later heโd still be awaiting that day. Since 1996, Davisโwho sits on death row in San Quentin State Prison, a scant 10 miles from Klaasโ Sausalito homeโhas had just one appeal heard. His situation is not necessarily unique; the majority of the stateโs 747 condemned have been on death row for between 16 and 24 years, with one awaiting execution for 38 years.
Klaas spends his days running the KlaasKids Foundation, one of several nonprofits started in Pollyโs memory. But after receiving a call from the California District Attorneys Association, heโs turned his attention to endorsing Proposition 66, a proposal to reform the death penalty headed for the November ballot.
โIt was never my intention to be an outspoken advocate of the death penalty,โ Klass says, โbut apparently it just sort of played out that way.โ
Come election day, Proposition 66 will be up against another death-penalty initiative, Proposition 62. Each initiative addresses Californiaโs broken death-penalty system, which leaves the condemned to languish for decades. But the two plans present diametrically opposed solutions.
Simply called the California Death Penalty Repeal, Proposition 62 would replace the death penalty with life in prison without parole. The legislation sprung from the seeds of 2012โs Proposition 34, which would have abolished the death penalty had it not lost by a narrow margin.
โWhat the polling shows is that thereโs a big difference in the way voters react to the question โDo you want to end the death penalty, period?โ to โDo you think we should replace the death penalty with life without the possibility of parole?โโ says Paula Mitchell, an author of Proposition 62 and professor at Loyola Law School in Los Angeles.
She and others behind the campaign found that voters are much more comfortable with the idea of substituting a life sentence rather than abolishing the death penalty altogether.
The legislation would also force death-row inmates to work in prison and pay restitutions to their victimsโ families, a facet it shares with Proposition 66. District attorneys and elected officials, including Lt. Gov. Gavin Newsom and former president Jimmy Carter, have endorsed Proposition 62. It has also drawn an eclectic list of celebrity endorsers, including former CIA operative Valerie Plame, civil rights leader Dolores Huerta and entrepreneurs Richard Branson and Larry Flynt.
The death-penalty-repeal campaign is driven by a belief that the stateโs system is fundamentally broken. Since 1978, when capital punishment was reinstated by voters after a brief abolition, California has spent more than $5 billion to run the largest death row in the Western Hemisphere. In that time, 930 people have been sentenced to death, but only 15 have actually been executed, according to the state Legislative Analystโs Office (LAO). No executions have been carried out in California in the last decade because of challenges to the stateโs lethal-injection protocol.
For Mitchell, one of the most compelling reasons to abolish the death penalty is the risk of executing an innocent person. Since 1973, she notes, 144 people on death row have been exonerated nationwide.
โA lot of people around the world are coming to the same conclusion,โ she says. โItโs a risky thing, it costs a lot of money; itโs just not worth it.โ
On the other hand, Proposition 66, known as the Death Penalty Reform and Savings Act of 2016, contends that the death penalty is not beyond repair, and that it is our duty to fix it.
โThis arose out of a will to represent the obvious desires of the majority of the citizens of the state of California,โ says Michele Hanisee, a key opponent of 2012โs Proposition 34. โThey voted not to eliminate the death penalty, which means they want the death penalty and they want it to work. Itโs unfair to those citizens that itโs not working.โ
Proposition 66, which is backed by a long roster of district attorneys, sheriffs and law enforcement, attempts to reform capital punishment on several levels. Appeals to the state supreme court based on the trial record would need to be completed in five years. Furthermore, all appeals based on evidence or issues outside the record, known as habeas corpus appeals, would need to be presented in one case; currently the condemned can submit as many habeas corpus appeals as they can muster.
The proposition would assign inmates counsel on the day of their sentencing, and would allow the state supreme court to force qualified attorneys to take capital appeals cases as a condition for being assigned to other cases in the future. Proposition 66 also allows the condemned to be housed in appropriate facilities other than San Quentin, the stateโs death row for male inmates.
โWhen we talk about speeding up appeals, some of it sounds sort of unfair,โ says Hanisee. But, she adds, slowing down the process can be equally unjust to inmates. In the first capital verdict she oversaw as a Los Angeles deputy district attorney, the condemned man waited four years to be assigned an appellate lawyer, and another year for the lawyer to get up to speed on the case. Eight years later, his appeal has received 21 extensions, according to Hanisee, and no opening brief has been filed.
โIf [he] were innocent or had a legitimate cause, itโs not getting heard,โ she argues. She estimates that Proposition 66 could shorten the appeals process by half.
Both campaigns claim they will save taxpayers millions of dollars annually. Proposition 62โs website says abolishing the death penalty will save the state $150 million per year, a figure that squares with a May 2016 report from the LAO. Regarding Proposition 66 savings, the LAO said it would come from the way inmates are housed and โcould potentially reach the tens of millions of dollars annually,โ not hundreds of millions. Overall, the report concludes that Proposition 66โs long-term fiscal impact is unclear because it would likely reduce caseloads but require state courts to be staffed at higher levels.
Fiscal arguments may sway some voters, but the death penalty at its core is an emotional issue. The propositions require a simple majority to pass, and if both receive more than 50 percent of the vote, the one with the higher percentage will become law. Decisions on propositions 62 and 66 could come down to choosing between seeing โthe worst of the worstโ punished or the fear that an innocent person may be killed.
Twenty years have passed, but the death penalty remains an emotional issue for Klaas. Davis no longer dominates his thoughts the way he once did, but his extended stay on death row prevents the closure Klaas seeks.
โOh, Iโm gonna drink Champagne the night that heโs executed,โ Klaas says, the white of sailboats in Richardson Bay glinting through his kitchen window. โThe mere fact that he still exists on this Earth influences my life and it influences my thoughts. So, eliminate him, and you eliminate that burden.โ
Maritza Ortiz is no stranger to the burden of rent in a crowded home.
After work at her nonprofit job, Ortiz, a recent college graduate, comes home to a three-bedroom Watsonville apartment, where she lives with her parents, two sisters and two brothers. One of her brothers has a bed in the living room. She makes $15 per hour at her part-time job, and contributes $200 in rent. Her parents receive Section 8 vouchers, and pay $1,800 in rent, says Ortiz, one of more than 300 people who attended an affordable housing talk at Santa Cruzโs Museum of Art & History on Thursday night, Oct. 13.
Associate UCSC professor Steve McKay, who headlined the event, was with sociology professor Miriam Greenberg, revealed the results of a Santa Cruz renter survey on the effects of the housing crisis. For an hour, Ortiz heard accounts from the 400 people surveyed in the Beach Flats, Lower Pacific and Lower Ocean neighborhoods, about the difficult choices and long work hours required to survive in one of the countryโs five least affordable cities for renters.
โI just heard these stories, and now I know Iโm not alone,โ says Ortiz. โWe do see it as a norm, but we shouldnโt have to live like that. We should have our privacy.โ
Scary Statistics
UCSC students administered Greenberg and McKayโs 150-question survey in bilingual teams, knocking on every door in those mostly Latino neighborhoods. Topics included the percentage of income devoted to rent, the number of people per bedroom, forced evictions and issues with safety and building conditions.
McKay listed some troubling statistics about the area: In 2014, the Santa Cruz area was named the least affordable metropolitan area in the U.S. Factoring in the cost of housing, Santa Cruzโs poverty line for renters is $34,000. That means more than one in five Santa Cruz residents are living in poverty, McKay says.
The housing crisis is bad for homeowners, but itโs worse for renters, who make up 57 percent of Santa Cruz residents and who make an average of $13 per hour. The fair market rent for a two-bedroom apartment is $1,600, he says.
โBy that standard, in order to be affordable, the average renter in Santa Cruz has to work 96 hours a weekโor, in other words, hold 2.4 jobs to afford a place to live,โ says McKay. โSo the actual housing wage, how much do you actually need to earn to just get by, is $30 per hour. Thatโs $60,000 per year. Thatโs about our median income, just to get by.โ
The team has completed the surveyโs first phase, and in the next year, McKay and Greenberg plan to survey the countyโs other two areas with large concentrations of Latinos: Live Oak and Watsonville.
So far, about two-thirds of those surveyed make less than $30,000. Around half are Latino, and around half have children.
Three quarters of respondents said they spent more than 30 percent of their income on rent. Around 25 percent said they spent more than 70 percent of income on rent.
McKay and his colleagues published more results on overcrowding, evictions and other problems online at noplacelikehomeucsc.org. The event kicked off Affordable Housing Awareness Week in Santa Cruz, which runs through Saturday, Oct. 22.
Oralia Palacios, a Live Oak resident, was one of many in the audience disturbed by the results.
If thereโs any help the government can give, housing is the best place to start, Palacios said in Spanish.
Palacios works 35 hours per week cleaning a restaurant, and her partner works odd jobs in landscaping and construction. She said 80 percent of their income goes to pay $1,200 in rent for a mobile home they share with their two children.
The manager doesnโt fix things when they break, she said, and sometimes she has to decide between food, rent or new clothes for her daughters.
Bleak Outlook
Greenberg called for the construction of dense affordable housing in Santa Cruz, to combat the sprawl thatโs pushing low-income workers to the countyโs borders. The housing crisis is also a sustainability issue, since the further workers commute, the more greenhouse gases their commutes generate. Equity has to be at the core of any sustainability plan, she says.
In one of the museum galleries was a resource fair of a dozen local affordable housing organizations.
Carol Berg, the cityโs housing community development manager, handed out packets describing the cityโs affordable housing. The biggest need is housing for extremely low-income people, 22 percent of residents, who can only afford 4 percent of the cityโs housing.
The landscape of funding for affordable housing changed dramatically after the stateโs redevelopment agency dissolved in 2012, Berg says.
On pie charts showing funding for the Riverwalk Apartments, the Tannery Artist Lofts and Gault Street Senior Housingโaffordable housing complexes funded before 2012โBerg pointed to funding sources that have dried up, such as tax credit equity and state multi-family housing loans and grants.
โYou take away this, you take away that,โ Berg says. โWhat do you got?โ
Remaining events for Affordable Housing Awareness Week include a tenant issuesโ forum for Santa Cruz City Council candidates from 6:30-9 p.m., Wednesday, Oct. 19 at the Louden Nelson Community Center, 301 Center St., Santa Cruz; a Habitat for Humanity talk on helping seniors โage in placeโ from 6:30-8:30 p.m., Thursday, Oct. 20 at the Santa Cruz Democratic Party headquarters, 740 Front St., Santa Cruz; and a talk on the pros and cons of vacation rentals 1:30-3:30 p.m., Sat. Oct. 22 at the Police Community Room, 155 Center St., Santa Cruz. For details, visit santacruzcommunitycalendar.org.
Paz Lenchantin has a hell of a laugh. Itโs a throaty, full-bodied laugh, the kind that starts big and then gets even bigger as it takes over. Itโs also the kind of laugh that can mean a lot of different things. When I start to ask the former bassist for A Perfect Circle and Billy Corganโs Zwanโwho joined the Pixies for a tour in 2014 before becoming a full-time member this yearโabout how her newest band goes about figuring out their set list for each show, her laugh clearly means โlet me stop you right there.โ
โWe donโt. We donโt do that,โ she says. When I express disbelief, it turns into more of an oh-god-let-me-tell-you kind of a laugh.
โI guess sometimes we do set lists, but that was part of joiningโI had to learn every single song ever written by the Pixies, because thereโs usually no set list. Theyโll start playing a song, and I start playing along.โ
โYou mean, like, Black Francis just starts in on anything, and then you join in?โ I ask, in disbelief.
โOr heโll call something out. Thereโs a couple of signs, too, with your hands. It depends on who starts the songs.โ
Now I am beginning to wonder about the reliability of our phone connection. โDid you just say you guys have signs? Like baseball?โ
Lenchantin chuckles, and this time it sounds a little embarrassed. โYou know, like โMonkeyโs Gone To Heaven,โ you sort of itch yourself under your armpit a little bit.โ
Listening back to our interview on my recorder, Iโm not sure now why I was so dumbstruck by all of this, but I certainly was.
โYou do what under your armpit?โ
โYou know, like โฆ scratch,โ she says, and her laugh blows up into pure joy, an embracing-the-ridiculousness-of-it-all kind of laugh.
And, really, why shouldnโt Lenchantin embrace it? After all, her most important moments with the Pixies so far have been marked by a certain amount of cosmic absurdity. First, thereโs the fact that her connection to the Pixies actually goes all the way back to 1997โsort of. A virtually unknown L.A. musician at the time, two years away from playing her first show with A Perfect Circle (who in 2000 would release an album that still holds the record for first-week sales of a rock-group debut), she got a call out of the blue from the Pixiesโ legendary guitarist, Joey Santiago. The Pixies had officially broken up four years earlier, after releasing groundbreaking alt-rock records like 1988โs Surfer Rosa and 1989โs Doolittle. They had splintered off into solo projectsโlead singer and chief songwriter Black Francis (nee Charles Michael Kittridge Thompson IV) changed his name to Frank Black and established a solo career, bassist and vocalist Kim Deal found success with the Breeders, drummer David Lovering played with Cracker and developed a solo act as a science-based magician, and Santiago formed the Martinis with wife Linda Mallari. That was the project Santiago asked Lenchantin to audition for a tour with when he called in 1997.
โWhen I got the call from Joey, I couldnโt believe it, you know? I was like, โare you kidding me? Iโm a nobody and Joey Santiago is calling me?โโ she remembers.
She got the gig, and after a tour up the coast of California, she and Santiago parted ways. They never spoke again, in fact, until he called her in 2014 to ask if sheโd be interested in auditioning againโthis time, for the Pixies, who were looking for a bass player to replace bassist Kim Shattuck, who had replaced Deal in 2013, a decade after the Pixies first reunited. Lenchantin went to the audition telling herself that โno matter what, I would have fun, even if was just this one time that I got to play these amazing songs with one of the greatest bands in the world. I was going to enjoy every second of it.โ She got the gig, and the lesson may well be that if you ever get a call from Joey Santiago, definitely take it.
The circumstances were even stranger surrounding her first writing contribution to the band, the song โAll I Think About Now,โ which she sings on the Pixiesโ new record, Head Carrier. Inspired by mishearing another song they were working on in the studio, Lenchantin played an idea to Black Francis, who said she ought to flesh it out, and sing it. She said she would, if he would write the lyrics, and he asked her what she wanted to sing about. The song ended up being a tribute to Kim Deal.
โThere was this silence in the room, it was like 11 at night. I thought what do I want to sing about? And it hit me that it made sense to sing about Kim, to explore that. If it wasnโt for her, I wouldnโt even be in this room in the silence with Charles wondering what to sing about,โ she says.
And laughs.
The Pixies play the Catalyst in Santa Cruz at 8 p.m. on Tuesday, Oct. 25. Tickets are $37.50, catalystclub.com.
When singer-songwriter Charlie Parrโs aunt Mildred was on her dying bed, the family gathered around her and sang. Parr played her favorite song, Mississippi John Hurtโs โLet the Mermaids Flirt with Me,โ and her sisters sang hymns. The moment inspired Parrโs song, โRemember Me,โ a blues stomp that speaks to the brevity and passing of life: โIโve lived my whole life for it to come down to this / Remember me if I forget / When I was a child we took care of our folks / Remember me if I forget / Is it too much to ask to repay what you owe / Remember me if I forget / My grandparents told us weโd reap just what we sow / Remember me if I forget.โ
The tune is the Duluth-based artist at his finest: unassuming observations of lifeโs simple beauty and depth. A skilled folk-blues guitarist with a perfectly old-timey voice, Parr has a penchant for boot-stomping tunes and soul-stirring ballads that speak to folkies and punks alike.
His songs come from โjust about anywhereโthe weirdest places,โ he says. From overheard conversations to first-hand experiences and passing moments, they come when he least expects them and he โalways feels lucky and honoredโ when they do.
A road-weathered traveler who spends much of his year on the road playing shows and sleeping in the back of his truck, Parr enjoys the solitude. Friends put him up sometimes, but he never minds piling into his truck and hitting the roadโwhether for the next gig or just to find a place to sleep.
โI donโt like staying in hotels,โ he says. โIt makes me really, really depressed. This way, if I play a gig and I donโt know anybody, or I donโt feel comfortable, I can just wheel out of town and find a rest area or somewhere quiet, get in the back, and go to sleep.โ
Spending time alone is nothing new for Parr. He grew up listening to his dadโs roots music and as a teenager, expressed an interest in learning to play guitar. His dad traded a boat motor to get him a Gibson 12-string guitar. Parr took off six of the strings, โre-tuned it until it sounded like the music,โ and spent countless hours in the basement, sitting in front of his speakers trying to play along to his favorite roots and country artists.
Without any formal training, Parr developed his own technique, working on one song for weeks. As he puts it, you โdonโt win a lot of friends or influence people by sitting around trying to practice Lightninโ Hopkins,โ and the experience gave him โa lot of horrible, horrible, bad habits.โ But, it sent him down the path of playing acoustic blues that are raw, simple and honest.
โThe thing that inspires me enough to play has always been roots music,โ he says. โThat space where folk and blues get tangled up. Thatโs the space I love.โ
Parr has 13 albums to his nameโmost of them indie recordings made in non-traditional recording environments. He doesnโt like the pressures of a studio and prefers to record in places he feels comfortable inโhe believes if heโs uncomfortable, the recording will reflect that.
His latest album, 2015โs Stumpjumper, was recorded in the back of a tobacco barn in North Carolina. On it, Parr is in top form as he rips through catchy and stripped-down folk and blues numbers. From the opening track, โEvil Companion,โ a song taken from an overheard conversation, through the standout track โRemember Me,โ and the hauntingly beautiful final track, โDelia,โ itโs the album of an artist who knows himself and his music well.
While his songwriting process is to have no processโbecause when he tries to force stuff he โusually makes it worseโโParr walks peacefully through life, paying attention to the in-between moments. Heโs not a loud or showy guyโhe prefers to find simple, human stories, distill them into songs, and take them on the road to share. In that he finds fulfillment and his lifeโs work.
โIโve done well enough that no one has asked me to get a job,โ he says. โI havenโt done so well that anyone is asking me how I do it, but Iโve done well enough that no one is bothering me about it. That feels pretty good.โ
Charlie Parr will perform at 9 p.m. on Friday, Oct. 21 at the Crepe Place, 1134 Soquel Ave., Santa Cruz. $10. 429-6994.
It may seem impossible to those of us who browsed its bookshelves in the early days, but Bookshop Santa Cruz is 50 years old this year. Whether you were among the hundreds who helped carry boxes of books after the 1989 earthquake, or you brought your toddler to story time last week, you are part of a community woven deeply into the fabric of Bookshopโs celebrated history. Nobody knows this better than Casey Coonerty Protti, who grew up in her parentsโ business and currently runs the bookstore. โWeโre so excited about this anniversary,โ she says. โI just want to take the time to stop and realize how significant it is. Every time I think about it, I realize how important being in Santa Cruz is and what Santa Cruz has done to help us reach this place.โ
A blowout 50th birthday bash will be thrown on Nov. 4, with music, raffle prizes, a cake for each decade the store has been open, proclamations by the mayor, and even a congressional resolution by Sam Farr. Those who canโt make the party can still celebrate the next time they go to a local park, where they might sit down to read a book on one of three Artful Reading Benches that Bookshop has funded in parks around Santa Cruz as part of its 50th anniversary.
โYou have to find the next generation of readers. Weโre not going to give in to the sense that young people like their devices and grew up with iPads.” โ Casey Coonerty Protti
โWe wanted to create spots in local playgrounds for families to read together,โ says Protti. The final bench by artist Terra Dawson will be dedicated in San Lorenzo Park on Oct. 25, but Protti knew she was on the right track by the time she arrived to dedicate the first bench by Bruce Harman in Grant Street Parkโa grandmother was already there reading to her granddaughter with a pile of books on the bench. They knew nothing about the dedication, but the little girl lived nearby and had watched it being painted over several weeks. It had become her reading bench, and she reminded her grandma to bring books to read every time they went to the park.
Protti knows the importance of children when it comes to community bookselling. โYou have to find the next generation of readers,โ she says. โWeโre not going to give in to the sense that young people like their devices and grew up with iPads. They do see the value of physical books and reading is very much promoted in schools, so itโs part of our mission.โ
Studies support the notions that retention is higher with physical books and that kids prefer reading them. Reading physical books also makes kids more empathetic and mindful than electronic books, while reducing stress. โThis is why we have the summer reading program, which every year is growing leaps and bounds, and the holiday drive where we donate books to the school libraries,โ says Protti. โItโs why we bring in great authors like Grace Lin, whoโs been shortlisted for the National Book Award, and role models like Carly Lloyd, the gold medalist. Weโre trying to make it very real for kids, and theyโre responding. We view it as the future of the store.โ
These days, people are talking about the Renaissance of independent bookstores. After years of declining numbers and stores closing, there are actually more stores opening, but itโs their value to their communities that will determine their longevity. When it comes to Bookshop Santa Cruz, the community has been there all along.
โThere are many bookstores that didnโt make it,โ Protti says, โand weโve gone through a lot of struggles to get to this point. The reason weโre still here is because our community supported us so much. Weโre in this together.โ
Bookshop 50th Anniversary Events
Sunday, Oct. 23at 7 p.m.: Panel discussion and launch party for Wallace Baineโs new book, A Light in the Midst of Darkness, a chronicle of Bookshop Santa Cruzโs 50-year history.
Tuesday, Oct. 25 at 11 a.m.: Dedication of the last Artful Reading Bench at San Lorenzo Park.
Friday, Nov. 4 at 7:30 p.m.: Bookshopโs 50th Birthday Party: Music, cakes, proclamations, memories, prizes and more.
Nov. 4โ 6: Bookshopโs 50th Anniversary Celebration Sale: 20 percent off storewide (Friday is a preview sale for Readers Club members only, Saturday and Sunday are public sales.)