
ยฟHablas espaรฑol?
You may not speak Spanish, but look around and so many of your neighbors do. Of Santa Cruz Countyโs 269,000 residents, some 34.2 percent are of Latino descent.
What does that mean politically?
Author Mike Madrid, who speaks at Bookshop Santa Cruz Monday about his new book, The Latino Century: How Americaโs Largest Minority Is Transforming Democracy, thinks itโs beneficial to our community and the whole country.
โThe political and cultural importance of our growing Latino population will shift the country in new and unpredictable ways, primarily toward more optimism and tolerance of others,โ Madrid says in an excellent cover story by Steve Kettmann.
Optimism and tolerance are just what we need in one of the most depressing election seasons in memory.
And for those reeling from President Joe Bidenโs disappointing performance in last weekโs first debate, Madrid offers hope: โDebates donโt make a significant impact on the trajectory of a presidential campaignโthey just donโt,โ he says.
And on his X feed (Does anyone still need to hear โformerly known as Twitterโ?) he playfully quotes the movie Animal House: โWas it over when the Germans bombed Pearl Harbor?โ
I canโt tell you how much this cover story meant to me. It brightened a dark day and offered optimism and hope. We are so lucky to have Steve Kettmann writing for us, when heโs not otherwise engaged at The New York Times.
And we are lucky to have analysts like Mike Madrid, who has worked with Republicans and Democrats and has deep understanding of the political system and writes in a way that makes politics interesting for all.
In other news, a day doesnโt go by that I donโt curse our streets with their dangerous potholes and lack of room for cyclists. The countyโs grand jury agrees in a report covered by writer Bianca Sieraski in our news section. โ63% of local roads have been categorized as being in poor, very poor or failed condition since November 2019,โ she notes.
How do you feel about that? I carry the scars on my arm that was broken by a pothole and wish fixing the roads was a bigger priority than some of the more far-fetched things they are spending money on.
Who is the most famous person born in Aromas? It might be Jake Nielsen, who released his first full-length album, Everyday Thing (The Orchard Records), in December 2022. The first single, โ40 to Life,โ is a high-energy, blues-meets-reggae rhythm barn burner. Read all about him in Kristen McLaughlinโs arts story.
Have a great Fourth!
Brad Kava, Editor
PHOTO CONTEST

SUPPER TIME Pelican feeding at Moss Landing. Photograph by Mark Bickerstaffe
GOOD IDEA
Good news for movie fans: The Downtown Santa Cruz Cinema is planning a major $3 million to $5 million remodel, adding some 200 seats to its 9 theaters, revamping self-serve food stands, upgrading the escalators and bathrooms, and modernizing the screens and sound.
There will be cheaper stadium-style seats as well as the double-wide VIP seating there now, according to GM Mark Pike, who wants to bring back a family atmosphere. Work is scheduled to begin at the end of this year and last two years. The theaters hold 738 people now and should top out at 900.
GOOD WORK
The Santa Cruz Public Works Department will begin construction of the $4.7 million Front-Spruce-Pacific Sewer Rehabilitation Project in early July. Construction is expected to last through mid-September 2024.This will restore a critical sewer pipe running from Kaiser Permanente Arena to Neary Lagoon. It is the largest influent pipe directing sewage to the Cityโs Wastewater Treatment Facility. As the pipe approaches the end of its operational life, its restoration is essential to maintain efficient wastewater treatment. Visit www.tinyurl.com/front-spruce-pacific-sewer for more information.
QUOTE OF THE WEEK
โWhen the debate is lost, insults become the loserโs toolโ
โSocrates










