.Best of Santa Cruz County 2018: Shopping & Services


Best Alternative Health Services

Santa Cruz Naturopathic

  1. best of santa cruz best of santa cruz county 2018 alternative healthFounded in 2009, Santa Cruz Naturopathic Medical Center is celebrating its ninth anniversary this year.
  2. Housed in an old Victorian in a quaint historic corner of downtown, there’s a homey and inviting feel to the waiting room and offices.
  3. Santa Cruz Naturopathic hosts four naturopathic medical doctors.
  4. The center specializes in hormone therapy as well as intravenous and vitamin injection therapy—a more direct delivery method for vitamins and nutrient supplements. On Wednesdays and Saturdays, the center hosts vitamin B12 Happy Hours, with discounted prices and several add-on options.
  5. SCNMC specializes in integrative and alternative holistic medicine for the whole family—men, women, children—so clients get care that can be integrated into current conventional treatment plans. MARIA GRUSAUSKAS


Best Book Store

Bookshop Santa Cruz

  1. Bookshop Santa Cruz is located in the same spot on Pacific Avenue as its spiritual forebear, the Hip Pocket bookstore, which was open for less than two years in the early 1960s. Among those who could regularly be found hanging out at the Hip Pocket—sometimes pulling a shift behind the cash register—was Jack Kerouac literary hero Neal Cassady.
  2. Bookshop’s first employee back in 1966 was Jon Scoville, accomplished composer and husband of celebrated dancer/choreographer Tandy Beal.
  3. The wooden rocking horse in Bookshop’s beautiful children’s books section has been the bookstore’s symbol going back four decades.
  4. That rocking horse was one of the first things rescued from the store’s damaged interior by then-owner Neal Coonerty after the 1989 Loma Prieta Earthquake.
  5. In the 2000s, Bookshop sold a Bush Countdown Clock, which tracked the number days, hours, minutes and seconds before George W. Bush left office. Today, Bookshop sells a similar Trump Countdown Clock. WALLACE BAINE


Best Flower Shop

Flower Shack

  1. best of santa cruz best of santa cruz county 2018 Flower ShackIn May, the Flower Shack will celebrate 30 years under the ownership of Cathy Britton.
  2. The shop purchases all of their blooms locally, and works directly with flower growers in Watsonville.
  3. The Flower Shack is a full-service florist, including deliveries and weddings.
  4. One of their craziest orders the shop ever filled, says Britton, was when a woman discovered her husband had cheated on her. She decided to leave him and used his credit card to purchase everything in the shop. Britton says they had to close for the day because they had nothing left.
  5. In addition to the longtime storefront next to the Buttery on Branciforte Drive, the Flower Shack opened a second location in Pleasure Point on 41st Avenue last fall. LILY STOICHEFF


Best Hair Salon


  1. best of santa cruz best of santa cruz county 2018 L'AtelierL’Atelier means “the workshop” in French. It captures the artistic approach the stylists take, as well as the general Pearl Alley vibe.
  2. With its inviting chalkboard messages regularly on view outside, the salon gets walk-ins every day. They encourage spontaneous visits.
  3. Dedicated to customer care, they provide in-depth consultations and customize each guest’s service for lifestyle and hair type.
  4. If you are one of 65 percent of people with curly hair, the salon can help you embrace the curls with a special cut called the DevaCut.
  5. L’Atelier is known among regular clients for its positive energy and family atmosphere. ANDREA PATTON


Best Headshop


  1. best of santa cruz best of santa cruz county 2018 Pipeline headshopPipeline is celebrating 40 years of providing the essential gear to the Santa Cruz cannabis community.
  2. Last year, they opened up a wall that led to the back section, creating a more open setting in which to browse their large selection of glass and vaping supplies. With new cannabis laws, now customers have to be 21 to enter the back third of the store, though, instead of 18—and yes, they check. Visitors of all ages are welcome in the front portion of the store.
  3. Coral Reefers, a famous cannabis-loving YouTuber, makes art in the front part of the studio. You can watch her from Pacific Avenue through the glass windows.
  4. If discretion is your concern, Pipeline has you covered. They offer several herbal vaporizers for a smoke-free delivery of your favorite herb.
  5. Pipeline has been home to several generations of cats. Bowie and Sigmund are the latest felines to serve as the fuzzy, purring heart of the store. AP


Best Roofers

Knox Roofing

  1. best of santa cruz best of santa cruz county 2018 Knox RoofingThrough their Roofs for Troops program, Knox Roofing gives veterans a $250 rebate, and it also supports the Boys and Girls Club.
  2. The company works with several solar companies, including Independent Energy Systems and Allterra.
  3. Knox donated a new roof to the Scotts Valley Historical Society for its renovation of the Scott House, one of the oldest buildings in Scotts Valley.
  4. Sister company Knox Garden Box provides elevated (3 feet tall) garden boxes for easy access to plants, vegetables, or anything you can grow in 1-30 cubic feet of soil.
  5. The average roof lasts around 15-20 years. Signs that your roof is due for repair include a leak in the attic, blistering or peeling interior paint, and stains on interior ceilings or walls. AP



Adult Store

Pure Pleasure Shop

111 Cooper St., Santa Cruz,

466-9870, purepleasureshop.com

RUNNERS-UP Camouflage, Frenchy’s


Alternative Health Services

Santa Cruz Naturopathic Medical Center

736 Chestnut St., Santa Cruz

477-1377, scnmc.com

RUNNERS-UP Santa Cruz CORE Fitness, Thrive Natural Medicine



Center Street Antiques

3010 Center St., Soquel

477-9211, centerstreetantiques.com

RUNNERS-UP Edwards and Sons Antiques, Wisteria Antiques and Design


Arts and Crafts

Palace Arts & Office Supply

1407 Pacific Ave., Santa Cruz, 427-1550,

1501 41st Ave., Capitola, 464-2700,


RUNNERS-UP Art Supplies Ink, Lenz Arts


Auto Dealer (New)

Toyota of Santa Cruz  

4200 Auto Plaza Drive, Capitola, 465-8600, santacruztoyota.com

RUNNERS-UP Ocean Honda, Subaru of Santa Cruz


Auto Dealer (Pre-Owned)

The Argus Company

905 Water St., Santa Cruz, 457-1900, thearguscompany.com

RUNNERS-UP Auto One, Toyota of Santa Cruz


Auto Repair

Lloyds Tire and Auto Care

303 River St., Santa Cruz, 426-4363, lloydstires.com

RUNNERS-UP Mick’s Automotive, Specialized Auto


Bank (Local)

Santa Cruz County Bank

7775 Soquel Drive, Aptos, 662-6000

819 Bay Ave., Capitola, 464-5300

720 Front St., Santa Cruz, 457-5000

4604 Scotts Valley Drive, # 10, Scotts Valley, 461-5000

RUNNERS-UP Lighthouse Bank


Bank (Credit Union)

Bay Federal Credit Union

Multiple Locations

RUNNERS-UP Santa Cruz Community Credit Union



Montgomery’s Barber Shop

1047 Water St., Santa Cruz, 713-5038

RUNNERS-UP Live Oak, West Side Barbershop


Bed & Breakfast

Inn at Depot Hill

250 Monterey Ave., Capitola, 462-3376, innatdepothill.com

RUNNERS-UP Babbling Brook Inn, Monarch Cove Inn


Beauty Supply

Westside Beauty Supply

Multiple Locations

RUNNER-UP Olympia Beauty Supply & Salon


Bookshop (new)

Bookshop Santa Cruz

1520 Pacific Ave., Santa Cruz, 423-0900, bookshopsantacruz.com

RUNNERS-UP Kelly’s Books, The Baytree Bookstore


Bookshop (used)

Goodwill Central Coast – Bookstore

815 Soquel Ave., Santa Cruz, 427-2005, ccgoodwill.org

RUNNERS-UP Bookshop Santa Cruz, The Literary Guillotine  



Shopper’s Corner

622 Soquel Ave., Santa Cruz, 423-1398, shopperscorner.com

RUNNERS-UP El Salchichero, Deluxe Foods, Freedom Meat Locker


Car Wash

Whalers Car Wash

2001 Soquel Ave., Santa Cruz, 423-0676, whalerscarwash.com

RUNNERS-UP Cruz Car Wash, Master Car Wash


Carpet Cleaning


1521 Seabright Ave., Santa Cruz, 476-9721, santacruzclean.com

RUNNER-UP Cesar’s Cleaning, Quality Carpet Care


Children’s Day Care

Coastal Community Preschool  

900 High St., Santa Cruz, 462-5437, coastalcommunitypreschool.org

RUNNERS-UP Happy Days, Simcha Preschool


Computer Repair


303 Potrero St., Santa Cruz, 420-1200, clickaway.com

RUNNERS-UP Abacus Computer Repair, Affordable Computer Repair


Consignment Clothing

Closet Shopper

504 Front St., Santa Cruz,

427-0400, theclosetshoppersantacruz.com

RUNNERS-UP Crossroads Trading Co., Jet Set Bohemian


Coworking Space


101 Cooper St., Santa Cruz, 420-0710, nextspace.us

RUNNERS-UP Cruzioworks, The Satellite


Custom Framing

Santa Cruz Picture Framing

1430 Soquel Ave., Santa Cruz, 423-8029, santacruzpictureframing.com

RUNNERS-UP Frame Circus, Lenz Arts


Dry Cleaners

Mission Dry Cleaners

1224 Mission St., Santa Cruz, 426-4226

RUNNERS-UP Almar Cleaners, Del Mar Cleaners


DVD Rental

Westside Video

2334 Mission St., Santa Cruz,


RUNNERS-UP Capitola Video, DVD To Go




1101 Pacific Ave., Santa Cruz,

466-3937, eyeqsantacruz.com

RUNNERS-UP Midtown Optometry, Spex



Harts Fabric

1620 Seabright Ave., Santa Cruz,

423-5434, hartsfabric.com

RUNNERS-UP Crossroad Fabrics, Judy’s Sewing and Vacuum Center


Feed Store

Mountain Feed & Farm Supply

9550 Hwy. 9, Ben Lomond,

336-8876, mountainfeed.com

RUNNERS-UP Scotts Valley Feed, Westside Farm and Feed


Financial Planner

Christine McBroom / Lanai Financial Solutions

1066 41st Ave a101, Capitola,

476-7300, lanaifinancialsolutions.com

RUNNERS-UP Cheryl Rebottaro, Kyle Sharp



Bay Area Floors

2617 41st Ave., Soquel

662-3000, bay-area-floors.com

RUNNERS-UP Interior Vision, San Lorenzo Floors


Flower Shop

The Flower Shack

614 S Branciforte Ave., Santa Cruz, 423-3877

RUNNERS-UP The Bonny Doon Garden Company, Santa Cruz Floral


Free Wifi

Verve Coffee Roasters

1010 Fair Ave., Santa Cruz, 431,6547,

1540 Pacific Ave., Santa Cruz, 600-7784,

104 Bronson St., Santa Cruz, 471-8469,


RUNNERS-UP Abbott Square, Ugly Mug




2647 41st Ave., Soquel,

464-2228, sc41.com

RUNNERS-UP Couch Potato, Sweets Wood Furniture


Garden Supply

Dig Gardens

420 Water St., Santa Cruz,

466-3444, diggardens.com

RUNNERS-UP Garden Company, San Lorenzo Garden Supply


Gift Shop

Zinnia’s Gift Boutique

Graham Plaza, 219 Mount Hermon Road, Scotts Valley,

430-9466, zinniasgiftboutique.com

RUNNERS-UP BaronHook Boutique, Outside-In


Green Business


719 Swift St., Santa Cruz,

423-7200, greenspacecompany.com

RUNNERS-UP Eco Goods, L’Atelier Salon   


Grocery Store (local)

Shopper’s Corner

622 Soquel Ave., Santa Cruz,

423-1398, shopperscorner.com

RUNNERS-UP Deluxe Foods, Scotts Valley Market


Grocery Store (natural)

New Leaf Community Markets

1101 Fair Ave., Santa Cruz, 426-1306

1134 Pacific Ave., Santa Cruz, 425-1793

1210 41st Ave., Capitola, 479-7987

RUNNERS-UP Aptos Natural Foods, Staff of Life


Hair Salon


114 Pearl Alley, Santa Cruz

423-4247, lateliersalon.com

RUNNERS-UP Lavish, The Nook


Hardware Store

Ace Hardware

1214 Soquel Ave., Santa Cruz, 457-2222

72 Rancho Del Mar, Aptos, 662-0222

849 Almar Ave., Santa Cruz, 426-7650

RUNNERS-UP San Lorenzo Lumber, Scarborough Lumber  




818 Pacific Ave., Santa Cruz,

425-7473, pipesinthecity.com

RUNNERS-UP Needful Things, Puff n Pass


Home Decorating

Dig Gardens

420 Water St, Santa Cruz,

466-3444, diggardens.com

RUNNERS-UP Botanic & Luxe, Stripe



Dream Inn  

175 W Cliff Drive, Santa Cruz,

426-4330, dreaminnsantacruz.com

RUNNERS-UP Hotel Paradox, Sea and Sand


House Cleaner

Sunrise Cleaning Service

332-1909, sunriseclean.com

RUNNERS-UP Christi’s Green Cleaning, Maria Garcia


House Painter

T Paul Sek Eco-Friendly Painting

721 Seabright Ave., Santa Cruz,

588-4080, greenpaintingcontractor.com

RUNNERS-UP Andson Painting, Spectrum


Hydroponic Supplier

The Grow Biz

2450 17th Ave., #100, Santa Cruz,  475-9900


RUNNER-UP Global Garden Supply


Internet Service Provider


877 Cedar St. #150, Santa Cruz,

459-6301, cruzio.com




Dell Williams  

1320 Pacific Ave., Santa Cruz,

423-4100, dellwilliams.com

RUNNERS-UP Amory Body Arts, Artisans Gallery


Kids’ Clothing

Jelli Beanz

2555 Soquel Drive, Santa Cruz,

462-6700, jellibeanzonline.com

RUNNERS-UP Childish, Hopscotch


Kitchen Store

Toque Blanche

1527 Pacific Ave., Santa Cruz,

426-1351, mytoque.com

RUNNER-UP Outside-In



Dreamscape Creative Landscape Solutions

1916 Encina Drive, Santa Cruz

476-6800, dreamscape-cls.com

RUNNERS-UP K&D Landscaping, Paradise Landscape


Laser Hair Removal

Laser Hair and Skin Solutions

783 Rio Del Mar Blvd., #71b, Aptos, 689-9830

RUNNERS-UP Monterey Bay Laser Aesthetics, UltraDerm




7887 Soquel Drive, Santa Cruz, 688-7839

709 Lighthouse Ave., Santa Cruz, 324-4920

RUNNERS-UP Bubbles, Seabright Laundromat, Seaside Wash & Dry



Carmela Woll

765 Cedar St. #202, Santa Cruz,

471-7458, carmelawoll.com

RUNNERS-UP Ben Rice, Brady Law


Life Coach

Bernadine Rosso


RUNNERS-UP Karin Leonard, Jennifer Turner-Davis



Riverside Lighting & Electric

300 Soquel Ave., Santa Cruz,

423-7411, riversidelightingandelectric.com

RUNNERS-UP Illuminée, Om Gallery




1329 Pacific Ave., Santa Cruz,

423-7613, shopcamouflage.com

RUNNERS-UP Amoureuse, Legs  



Opal Spa & Boutique

1066 41st Ave. A103, Capitola,

854-2434, opalspacapitola.com

RUNNERS-UP JC Nails, Oasis Hair and Skin


Massage School

Cypress Health Institute School of Massage

1119 Pacific Ave., Ste. 300, Santa Cruz,

476-2115, cypresshealthinstitute.com

RUNNER-UP Five Branches University


Men’s Clothing

Stripe Men  

107 Walnut Ave., Santa Cruz,

421-9252, stripedesigngroup.com



Men’s Shoes

Sockshop & Shoe Company

1515 Pacific Ave., Santa Cruz,

429-6101, sockshopandshoeco.com

RUNNERS-UP Beck’s, Old School Shoes


Music Instruction

Santa Cruz Children’s Chorus


RUNNERS-UP Music Together, Rhan Wilson 


Musical Instruments

The Starving Musician

1003 Pacific Ave., Santa Cruz

426-1975, starvingmusician.com

RUNNERS-UP Thomas Musical Instruments, Ukuleles of Felton


Pet Grooming

The Whole Kitten Capoodle

1720 Commercial Way, Santa Cruz,

454-8311, kittencapoodle.com

RUNNERS-UP Animal House, The Dog Tub


Pet Sitting


818-3365, godogz.com

RUNNERS-UP Little Pup Lodge, Woofpack 831


Pet Store

Pet Pals

3660 Soquel Drive, Soquel,

464-8775, petpals.com

RUNNERS-UP Aptos Feed & Pet Supply, Scotts Valley Feed



Westside Pharmacy   

1401 Mission St., Santa Cruz,

423-7175, westsidepharmacyrx.com

RUNNERS-UP Frank’s, Horsnyder


Photo Developing

Bay Photo Lab

715 Soquel Ave., Santa Cruz, 425-1100

2959 Park Ave., Soquel, 475-6090

900 Disc Drive, Scotts Valley, 475-6686, bayphoto.com


Piercing Studio

Amory Body Arts

1720 Brommer St, Santa Cruz


RUNNERS-UP Mission Street Tattoo & Piercing, Staircase



Bellows Plumbing, Heating & Air

2562 Research Park Drive, Soquel,

219-8644, bellowsservice.com

RUNNERS-UP Expert Plumbing, Tino’s Plumbing



Farmers Markets

RUNNERS-UP New Leaf Community Markets, Sunnyside Produce


Real Estate Agency

Coldwell Banker

824 B Mission St., Santa Cruz,

469-8000, coldwellbanker.com

RUNNERS-UP Bailey Properties, Sereno Group


Real Estate Agent

Lauren Spencer, My Santa Cruz Real Estate

7979 Soquel Drive, Aptos, 662-6522

RUNNERS-UP Gretchen Bach, David Lyng


Record / CD Store

Streetlight Records  

939 Pacific Ave., Santa Cruz,

421-9200, streetlightrecords.com

RUNNERS-UP  MetaVinyl, Undefeated Records  



Knox Roofing   

46 El Pueblo Road, Scotts Valley,

461-0634, knoxroofing.com

RUNNERS-UP Daddario Roofing, Moriarity’s Roofing


Senior Home Care


100 Doyle St., #F, Santa Cruz,

427-1553, comforcare.com/california/santa-cruz-county

RUNNERS-UP Lifespan, Visiting Angels  


Senior Residential Community

Dominican Oaks

3400 Paul Sweet Road, Santa Cruz,

462-6257, dominicanoaks.com

RUNNERS-UP Aegis, Sunshine Villa  


Sign Shop

Stokes Signs

303 Potrero St., Santa Cruz,

426-1570, stokessigns.com

RUNNERS-UP Santa Cruz Signs, Signs Up


Solar Company

Allterra Solar

207 McPherson St., Santa Cruz,

425-2608, allterrasolar.com

RUNNERS-UP Sandbar Solar & Electric, Solar Technologies  



Glimmer & Glow

153 S. Morrissey Ave., Santa Cruz, 469-4569

266-L Mt. Hermon Road, Scotts Valley, 471-8201,


RUNNERS-UP Paradise Tanning Co., Tan


Tattoo Studio

Mission Street Tattoo

1515 Mission St., Santa Cruz,,

466-9417, mission-street-tattoo.com

RUNNERS-UP Good Omen Tattoo, O’Reilly’s Tattoo   


Thrift Store

Goodwill Central Coast

350 Encinal St., Santa Cruz,

423-8611, ccgoodwill.org

RUNNERS-UP Abbot’s Thrift, Caroline’s Non Profit Thrift Shop



Lloyd’s Tires

303 River St., Santa Cruz,

426-4363, lloydstire.com

RUNNER-UP Dixon & Son Tires


Toy Store (kids)


1127 Soquel Ave., Santa Cruz,

454-8208, childishsantacruz.com

RUNNER-UP Wonderland



Adobe Animal Hospital

1600 Soquel Drive, Santa Cruz,

462-5293, adobevets.com

RUNNERS-UP Scotts Valley Vet, Soquel Creek Animal Hospital


Video Game Shop

Level Up

113 Locust St., Santa Cruz, 295-6329

RUNNERS-UP GameStop, Mythic Games


Vintage Clothing

Moon Zooom  

813 Pacific Ave., Santa Cruz, 423-8500

RUNNERS-UP Cognito Clothing, Tomboy



European Wax Center

1955 41st Ave., Capitola,

477-9331, waxcenter.com

RUNNERS-UP Smooth Body Lounge, Waxing by Madison


Women’s Clothing

Pacific Trading Company

1224 Pacific Ave., Santa Cruz, 423-3349,

504 Bay Ave., Capitola, 476-6109, pacifictradingonline.com

RUNNERS-UP Aptos Shoes & Apparel, Stripe


Women’s Shoes

Sock Shop

1515 Pacific Ave., Santa Cruz,

429-6101, sockshopandshoeco.com

RUNNERS-UP Aptos Shoes & Apparel, Bunny’s Shoes






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