.Best of Santa Cruz County 2023: SHOPPING & SERVICES 

The best hotel, produce, toy store and more

READ ALL BEST OF 2023 COVERAGE:

santa cruz county Good Times Best Of
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Adult Store

Camouflage 
1329 Pacific Ave., Santa Cruz,
423-7613, shop-camouflage.com

RUNNERS-UP Frenchy’s, Good Vibrations

Alternative Health Services

Santa Cruz Core  
317 Potrero St., Ste. C, Santa Cruz,
425-9500, santacruzcore.com

RUNNERS-UP Brandon Reynolds, CMT – Live Once Live Well: Myofascial Release, Santa Cruz Integrative Medicine 

Antiques

Center Street Antiques
3010 Center St., Soquel, 
477-9211, centerstreetantiques.com

RUNNERS-UP A Painted Cottage, Attilia’s Antiques 

Arts and Crafts

Lenz Arts
142 River St., Santa Cruz,
423-1935, lenzarts.com

RUNNERS-UP Beverly’s Fabrics & Crafts, Palace Art & Office Supply

Auto Dealer 

Chevrolet of Watsonville
490 Auto Center Drive, Watsonville,
536-4002, chevroletofwatsonville.com

RUNNERS-UP Subaru of Santa Cruz, Santa Cruz Toyota

Auto Dealer
(pre-owned)

The Argus Company
905 Water St., Santa Cruz,
457-1900, thearguscompany.com

RUNNERS-UP Santa Cruz Motors, Ocean Honda

Auto Repair

Chevrolet of Watsonville
490 Auto Center Drive, Watsonville,
536-4002, chevroletofwatsonville.com

RUNNERS-UP Glenn’s Auto Repair, Specialized Auto

Bank (local non-credit union)

Santa Cruz County Bank 
7775 Soquel Drive, Aptos, 662-6000;
819 Bay Ave., Capitola, 464-5300;
75 River St., Santa Cruz, 457-5000;
2020 North Pacific Ave., Santa Cruz, 600-4000; 
4604 Scotts Valley Drive, # 10, Scotts Valley, 461-5000;
595 Auto Center Drive, Watsonville, 761-7600;
sccountybank.com

Bank (credit union)

Bay Federal Credit Union
3333 Clares St., Capitola;
48 Rancho Del Mar, Aptos;
2028 Freedom Blvd., Freedom;
420 River St., Santa Cruz;
255 Mount Hermon Road, Scotts Valley;
1481 Main St., Watsonville;
479-6000, bayfed.com

RUNNER-UP Santa Cruz Community Credit Union

Barbershop

Guido’s Barbershop 
527 Seabright Ave., Santa Cruz,
535-9509, instagram.com/guidosbarbershop

RUNNERS-UP Montgomery’s, Hairy Chair Barbers

Blinds/Shades

Interior Vision Flooring & Design
2800 Daubenbiss Ave., Soquel,
293-7237, interiorvision.biz

RUNNERS-UP Advanced Blinds and Shades, McCarty’s

Boat Tour

O’Neill Yacht Charters
L Dock, 275 Lake Ave., Santa Cruz,
818-3645, oneillyachtcharters.com

RUNNERS-UP Chardonnay Sailing Charters, Stagnaro’s Fishing Trips

Bookshop (new)

Bookshop Santa Cruz 
1520 Pacific Ave., Santa Cruz,
423-0900, bookshopsantacruz.com

RUNNER-UP Two Birds Books

Bookshop (used)

Bookshop Santa Cruz 
1520 Pacific Ave., Santa Cruz, 
423-0900, bookshopsantacruz.com

RUNNER-UP Two Birds Books, Bad Animal  

Butcher

Shopper’s Corner 
622 Soquel Ave., Santa Cruz, 
423-1398, shopperscorner.com

RUNNERS-UP El Salchichero, Point Butcher Shop

Car Wash

Whalers Car Wash 
2001 Soquel Ave., Santa Cruz, 
423-0676, whalerscarwash.com

RUNNERS-UP Cruz Car Wash, Splash 

Carpet Cleaning

Connoisseur Carpet Cleaning
476-9721, santacruzclean.com

RUNNERS-UP Aptos Carpet & Upholstery Cleaning, Santa Cruz Carpet Cleaners

Children’s Day Care

Simcha Preschool
3055 Porter Gulch Road, Aptos,
479-3449, simchapreschool.org

RUNNERS-UP Happy Days Children’s Learning Center, Neighborhood Childcare Center

Computer Repair

Click Away 
303 Potrero St., Santa Cruz,
420-1200, clickaway.com

RUNNERS-UP Pleasure Point Computers, Blue Screen Computers 

Consignment Clothing

Jet Set Bohemian
1211 Soquel Ave., Santa Cruz,
515-7275, jetsetbohemian.com

RUNNER-UP The Closet Shopper, Crossroads Trading Co. 

Contractor

Ed Oreb & Sons Construction
1764 Lotman Drive, Santa Cruz,
479-3691

RUNNERS-UP Testorff Construction, Jason Graham 

Crystals/Rocks/Stones

Mountain Spirit  
6299 Hwy 9, Felton,
335-7700, mountainspiritstore.com 

RUNNERS-UP World of Stones and Mystics, Serpent’s Kiss 

Custom Framing

Lenz Arts
142 River St., Santa Cruz,
423-1935, lenzarts.com

RUNNERS-UP York Framing Gallery, Frame Circus

Dry Cleaners

Master Cleaners 
2660 41st Ave., Soquel,
476-4589

RUNNERS-UP Vapor Cleaners, Almar Dry Cleaners

Eyewear

Eye Q Optometry 
1101 Pacific Ave., Santa Cruz,
466-3937, eyeqsantacruz.com

RUNNERS-UP Plaza Lane Optometry, Spex

Fabric

Hart’s Fabrics
1620 Seabright Ave., Santa Cruz,
423-5434, hartsfabric.com

RUNNER-UP Beverly’s Fabrics & Crafts

Feed Store

Aptos Feed & Pet Supply
7765 Soquel Drive, Ste. C, Aptos,
685-3333, facebook.com/aptosfeedandpetsupply

RUNNERS-UP Scotts Valley Feed, Westside Farm and Feed

Financial Planner

Alison McClure-Ohana Wealth Management
2901 Park Ave., Ste. B1, Soquel,
216-5519, ohanawealthmanagement.net

RUNNERS-UP Cheryl Rebottaro, Rachel Wedeen – Morgan Stanley

Flooring

Interior Vision Flooring & Design
2800 Daubenbiss Ave., Soquel,
293-7237

RUNNERS-UP Bay Area Flooring, Samaya Flooring

Flower Shop

The Flower Shack
614 S. Branciforte Ave., Santa Cruz,
423-3877, flowershacksc.com

RUNNERS-UP Ace’s Flowers, Wild Banksia 

Furniture

SC41 Furniture
2701 41st Ave., Soquel,
464-2228, sc41.com

RUNNERS-UP Natural Selection Furniture, Couch Potato Discount Sofa Warehouse  

Garden Supply/Nursery 

San Lorenzo Garden Center
235 River St., Santa Cruz,
423-0223, sanlorenzolumber.com/garden-center

RUNNERS-UP Dig Gardens, The Garden Company Nursery & Gift Shop

Gift Shop

Zinnia’s Gift Boutique
219 Mount Hermon Road, C, Scotts Valley,
430-9466, zinniasgiftboutique.com

RUNNERS-UP Home/Work, Outside In

Green Business

Shopper’s Corner
622 Soquel Ave., Santa Cruz,
423-1398, shopperscorner.com

RUNNERS-UP Ethos, Staff of Life

Grocery Store (local)

Shopper’s Corner
622 Soquel Ave., Santa Cruz,
423-1398, shopperscorner.com

RUNNERS-UP Staff of Life, New Leaf Community Markets – Aptos

Grocery Store (natural)

Staff of Life
1266 Soquel Ave., Santa Cruz, 423-8632;
906 E. Lake Ave., Watsonville, 726-0240;
staffoflifemarket.com 

RUNNERS-UP Shopper’s Corner, New Leaf Community Markets

Hair Salon

The Nook
920 Soquel Ave., Santa Cruz,
295-6233

RUNNERS-UP Evolve, Lavish Salon 

1 COMMENT

  1. just wanted to say santa cruz has the best laundryroom with so many that are not good tithe laundryrom on seabriĝht is the best has ozone wash its clean staff always available friendly has a free transfer service will transfee from washer to dryer so when u return your clothes are dry I love this laundrymat owners are often tthere working which u see all the attention they give to the laundry room. and customer’s they also have a wash n fold service this little laundryroom is the best I wish they made best of santa cruz

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