A San Lorenzo Valley High School teacher who was accused of misconduct has been allowed to resign after many of the allegations against him werenโt proven.
William Winkler was placed on administrative leave last year after being accused of sexual assault and other bad behavior by former students. But a San Lorenzo Valley Unified School District probe found a number of the claims to be โunfounded.โ
In particular, SLVUSD found no evidence for some of the more serious sexual assualt allegations.
However, a Feb. 23, 2022, proposed dismissal letter the district sent to Winkler, which GTโs sister paper the Press Banner obtained through a Public Records Act request, reveals it was able to substantiate many of the complaints of unprofessional conduct lodged against the science teacher over the years.
This includes reports of disorganized instruction, picking on students and making inappropriate advances toward others in the learning environment.
โIt was concluded that you failed to exercise good judgment in the performance of your duties as a teacher and failed to maintain appropriate professional boundaries with district students,โ the document states. โIt is clear that your inappropriate classroom conduct is an ongoing issue as you continue to repeat the same unprofessional behaviors despite numerous directives to correct such misconduct.โ
The heavily-redacted document outlines a pattern of poor performance that stretched back about a decade. It reveals Winkler, who was named SLVHSโs Teacher of the Year in 2017, had been the subject of several complaints beginning in 2011 and was forced to undergo corrective training.
The complaints include several instances of aggressive and demeaning behavior toward students, showcasing inappropriate, sexual objects in his classroom and downloading โinappropriate imagesโ to his district-issued computer, including some of โpartially clothed young menโ and โart images of nude women.โ
On May 30, 2012, Winkler was reassigned to the District Office, until June 4 that year, and then placed on paid administrative leave until the beginning of the next school year, while a SLVUSD investigation into his behavior concluded.
Then on Aug. 6, Winkler got the investigation results and a Notice to Return to Work.
The next three entries in Winklerโs disciplinary record included in the documents obtained by this publication are redacted, but he appeared to have course-corrected, as he went on to be named Teacher of the Year in 2017.
But within a few years, problems had begun to surface, once more.
Beginning in the 2019-20 school year, multiple students filed complaints against Winkler, citing aggressive and inappropriate behavior.
One complaint states that Winkler multiple times called a Black student a โterroristโ after she blurted out answers without being called on in his class. In another incident, Winkler was reported to have held a box cutter to a studentโs throat in what was deemed a joke.
โThis type of behavior is highly inappropriate, dangerous and against district policies and rules for school safety,โ the district told Winkler. โThis kind of behavior will not be tolerated by the district.โ
But it wasnโt until Winkler was accused of sexual assault last year that the district took action against the educator.
A moderator for the social media page told the Press Banner, via email in April 2021, it was started by former SLVHS students who wanted the district to hire new faculty, institute consent classes for students, and provide better professional development for employees.
They said they received upwards of 300 stories from victims, primarily from across San Lorenzo Valley and Santa Cruz County, and shared the SLVUSD-related reports with district officials.
In April 2021, former Superintendent Laurie Bruton announced Kahl and Winkler had both been placed on administrative leave.
But the investigation into Winkler continued to drag on.
At an April board meeting, SLVUSD agreed to move forward with removing Winkler, after a unanimous vote in closed session, on a motion from Trustee Stacy Newsom Kerr seconded by Trustee Jacqui Rice.
SLVUSD Board President Mark Becker was absent from the meeting.
Ultimately, Winkler was permitted to resign. His lawyer, Joseph Cisneros of The Biegel Law Firm, sent the Press Banner a statement approved by the district about the separation agreement.
โAs it pertains solely to stories that were anonymously posted on Instagram about Mr. Winkler, those stories were investigated by an outside independent investigator,โ the statement reads. โThe stories could not be corroborated by any witness. As such, the outside investigator found that all these stories were unfounded and thereby Not Sustained.โ
Reflecting on his 36-plus years since he first strode into SLVHS, Winkler expressedโthrough his lawyerโhis โdeep gratitudeโ to the district and the San Lorenzo Valley community, as moves โinto the next chapter of his life.โ
Meanwhile, former SLVUSD teacher Michael Henderson, whoโd been accused of abusing a 10-year-old girl during private after-school tutoring, was sentenced to six months of home confinement after he pleaded guilty to a felony assault count.
And Ned Hearn, who worked as SLVHS vice principal and as an administrator at the District office, is currently facing a child sex abuse lawsuit in Solano County. His last paid day with SLVUSD was July 8.
The brain-twisting title of how do you spell the sound of crickets, the new poetry collection by Paola Bruni and the late Jory Post, invites us to enter a playful call and response between two literary colleagues. Devised during a writing retreat in the summer of 2019, the poetic letters that form the heart of “crickets” began life as a workshop assignment. Written during that last year before Post’s death in 2020, the gathered exchanges represent an extraordinary openness, openness to each other’s ideas and more courageously to each other’s fears. Lively confessions and candid pleas fill this book, beautifully designed and wisely edited to underscore gravitas without overwhelming the reader’s appetite.
Once devoured, the 46 pages cry out to be reread, at once, from the beginning. Each reading refreshes the palate rather than weighing it down with the too-often familiar menu of narcissistic laments that turn up so predictably in contemporary poetry. Skillfully curated to whet the appetite, this suite of poems dives deeply into the cares, dreams, peculiarities, and inmost unknowables of the two minds (two spirits) giving so generously to each other as they work, and write, and think together, back and forth.
“Let’s write fifty poems before I’m gone,” the dying Post told Bruni when they were paired as correspondents in Dorianne Laux’s workshop session on epistlesโletter writing in poetic form. “Twenty-five each. We can do this,” Post challenged Bruni. He was undergoing a slow and agonizing decline from cancer. She was wading deep in the grief of her parents’ recent deaths. “We had a timer ticking,” Bruni recalls, “and I knew he wanted us to finish those poems before he was gone. I’ve never been a fast writer, and there was a constant pressure to write a response, to get it back to him as quickly as possible. If he didn’t write back to me within a week or two, I’d know he was feeling worse.” Bruni had no idea how intimate the exchange would become.
And so, they began. Exploring each other’s names, working and reworking the metaphor of hand sewing, waiting for the end of consciousness.
Even if they hadn’t been conceived during such harrowing conditions, these poems would resound, each line hammered into sparks by the poets’ mission to lengthen time, to beat the clock, to work against grim odds. The goal, Bruni has confessed, was “to be vulnerable on the page. Hold nothing back.” And what emerged, ultimately compiled after Post’s death, and published just this year, is an improbably joyful journey through the urgency of their ideas and their deepening affection as literary comrades. The pages of this book are compiled of poetic prompts and responses that read and feel like a living conversation. The reader can hear their voices, unmistakably distinct yet joined in a simpatico that is both robust and graceful.
Paola explores dreams that point toward her epistolary dance with Post. He explores worlds discovered in her dream imagery, bringing them across vast expanses of ocean, onto a sandy shore without a name. She tells him of the Capri resonating in her heritage. He asks, “Do they have crickets in Capri?” He wants to know about those crickets of Capri. Exploring their sound in words, Post asks her an unthinkably original question, “How do you spell the sound of crickets?” he asks in the poem that gives this volume its name. Bruni’s following response/poem is equally disarming. “With only months to live, life distilled into simple acts of genius,”
she begins, sculpting the biography of crickets.
Jory Post asked his poetic correspondent, “Expand me, please. Keep me alive. One more poem added to the next.” His words live on, greatly thanks to this beautiful book and the compelling responses of his colleague Paola Bruni, who helped to shepherd this volume to publication.
“I won’t learn to say goodbye,” she wrote to him in her poetic response. And she’s kept that vow.
Paola Bruni and Paul Skenazy will read from โhow do you spell the sound of cricketsโ on Friday, Sept. 30 at 5pm, on a special Zoom Forward! presentation. mailchi.mp/santacruzwrites/zoomforward91.
ALDOUS HARDING WITH H. HAWKLINE Avant-garde folk singer-songwriter Aldous Harding recently described what itโs like to be asked about the meaning of her music. She told Pitchfork itโs like being โinterviewed about a robbery,โ she said. โI didnโt see their face, and I wanna help, but I donโt really remember how it felt.โ Hardingโs fourth record, Warm Chris,follows that ambiguous path, riding into a liberating world of her creation where nothing is direct, everything is somewhat abstract, and stories avoid conventional plotlines like Superman and kryptonite. These are impressionistic paintings translated into ghostly murmurs that bring many of Hardingโs errant characters to life. This music is what the world could use right now: intentional without irony. Hardingโs bandmate, multi-instrumentalist H. Hawkline, opens. $31.50 plus fees. Wednesday, Sept. 28, 8pm. Rio Theatre, 1205 Soquel Ave., Santa Cruz. folkyeah.com.
DANIELLE PONDER WITH VILLAGE OF SPACES Danielle Ponder knows what it means to be a soul singer. Like some of the strongest vocalists who came before herโNina Simone, Roberta Flack and Sharon Jonesโit comes from a place that extends deeper than straightforward talent. Ponder culls from the hardship and frustration of her brotherโs โthree strikesโ prison sentence, which first inspired her career as a public defender in Rochester and now serves as that rare something that separates the greatest from the better than great. โI write the songs I need to survive the situations I am in, and these are those songs,โ Ponder says of her debut, Some of Us Are Brave. $20/$25 plus fees. Thursday, Sept. 29, 8pm. Moeโs Alley, 1535 Commercial Way, Santa Cruz. moesalley.com.
MARTY OโREILLY โItโs not about where a [song] goes, itโs about the headspace and drive,โ Marty OโReilly told me about a decade ago. OโReilly has evolved into one of the most versatile musicians because he genuinely understands that. โPeople like Howlinโ Wolf and John Lee Hooker could play the same chord for five minutes and not have it sound repetitive because their heart is in it.โ Over the years, heโs learned to adapt no matter what genre of music he plays; thatโs why heโs consistently juggling a barrage of projects. Heโs a master songwriter who can also deliver unique takes on classic covers youโve heard hundreds of times. โThe words remain somewhat constant, but the musical context can change entirely,โ OโReilly explained. โA huge part of a personโs voice and identity can uniquely translate a song.โ$30/$35 plus fees. Friday, Sept. 30, 7:30pm. Kuumbwa Jazz, 320-2 Cedar St., Santa Cruz. folkyeah.com.
COMEDIANS WITH DISABILITIES ACT One personโs hardship is a comedianโs punchline. In this case, the person and the comedian are the same. In 2010, comedian Michael OโConnell started the group, later joined by Steve Danner and Nina G. OโConnell passed in 2016, but his vision, spotlighting a variety of disabled comedians, lives on. The upcoming lineup of shows includes comedians with dyslexia, dwarfism, OCD, depression, anxiety, PTSD, autism, Touretteโs and more. Headliner Mean Dave weaves his struggles with addiction into his routine. โNot a lot of people know that being an addict in recovery is covered under the Americans with Disabilities Act,โ he advocates. Nina G, Loren Kraut, Jackson McBrayer and Tut McCulloh will join Mean Dave in Santa Cruz. $10. Saturday, Oct. 1, 7:30pm. Greater Purpose Brewing, 21517 E. Cliff Drive, Santa Cruz. comedianswithdisabilitiesact.com.
OLIVER TREE PRESENTS COWBOY TEARS: ONE LAST RIDE WITH JAWNY AND HUDDY Internet-based vocalist, producer, writer, director and performance artist Oliver Tree saw a fork in the road, and he took it. The Santa Cruz native appeared out of nowhere and has suddenly made his way to one of this yearโs headliners at Austin City Limits alongside Pink and the Red Hot Chili Peppers. Treeโs world is freaky; it might even scare some, but itโs screwy enough to turn social mediaโs collective head. โUnafraid to make you laugh, cry, think profoundly or feel completely uncomfortable for the length of a 4-minute music video, he is on the road to developing his blueprint for packaging and marketing pop culture in the internet era.โ $99.50. Saturday, Oct. 1, 8pm. Santa Cruz Civic Auditorium, 307 Church St., Santa Cruz. santacruztickets.com
โTHE GIRL CAN’T HELP IT: TRANS PORTRAIT FILMS AT THE DAWN OF THE SEXUAL REVOLUTIONโ Dirty Looks has dug deep into documents of trans history to assemble a program of archival trans portrait films from 1970s experimental cinema, activist videos and personal portraiture. Spanning an early decade of production, illuminating (lost?) queer histories and liminal spaces across America, The Girl Canโt Help It showcases poignant testimonials and early rhetoric of trans-femme ideation. $5/$10. Saturday, Oct. 1, 8:30pm. Indexical, 1050 River St. #119, Santa Cruz. indexical.org.
THE FRONT BOTTOMS WITH THE JOY FORMIDABLE AND MOBLEY
The Front Bottomsโ โGrandma EP Seriesโ began with Rose, a 2014 EP honoring drummer Mat Uychichโs late grandmother, Ann. A tribute to guitarist Brian Sellaโs grandmother followed in 2018. A few weeks ago, the third installment in the series, Theresa, was released. The Woodcliff Lake, New Jersey duo sing songs about ordinary peopleโand everyday situations like living in your parentsโ basementโthrough a folky, pop-punk filter. Hey, the approach still works for the fellow Jersey musician who goes by โthe Boss.โ Meanwhile, Welsh rockers the Joy Formidable return with Into the Blue; the bandโs fifth record is laced with memorable melodies, hard-hitting rhythms and a dollop of shoegaze thatโs a welcome addition to the trioโs sound. $30/$35 plus fees. Tuesday, Oct. 4, 7:30pm. The Catalyst, 1101 Pacific Ave., Santa Cruz. catalystclub.com.
BABE RAINBOW WITH SEVENTIES TUBERIDE โRetro music sets a good scene for atmosphere, like cooking onions,โ the Babe Rainbow lead singer Angus Dowling said ahead of their โEarth Is an Egg, Donโt Frack Itโ tour in 2019. The Aussie freak-folk groupโs โMany Moons of Loveโ is the ideal scene-setter for a sunny beach day on strong acid. Think Donovan meets the Mamas & the Papas with a scary interlude that eventually returns to breezy bliss after some positive self-talk. The Byron Bay foursome has made some noteworthy fans, including Jaden Smith, who appears on โYour Imagination,โ Babeโs first single off their 2021 record, Changing Colours. $22/$25 plus fees. Sunday, Oct. 2, 8pm. Moeโs Alley, 1535 Commercial Way, Santa Cruz. moesalley.com.
OM WITH ZOMBI Stoner metal, doom, psych rock, desertโwhatever label is attributed to Om, one thing has remained unchanged throughout their 20-year tenure: their music is driven by spirituality, initially derived from Hinduism. Bassist Al Cisneros, drummer Emil Amos and keyboardist Tyler Trotter find influence in the bandโs namesake. According to the dean of the Kripalu School of Yoga, Yoganand Michael Carroll, the sound โomโ represents โthe natural vibration of the universe.โ Expanding on the outfitโs nebulous description, they unleash a canister of experimental instrumentationโwith lyrical agilityโthat erupts into extended grooves throughout one of their fan favorites, Advaitic Songs. $25/$29 plus fees. Tuesday, Oct. 4, 8pm. Felton Music Hall, 6275 Hwy 9, Felton. feltonmusichall.com.
COMMUNITY
BBQUEER FEST 2022 Tannery World Dance & Cultural Center and Motion Pacific Dance present the second-annual celebration of โBlack, Brown and Queer live art in Santa Cruz,โ and thereโs a lot planned. From a night of โBlack, Brown and BurlyQ artistry, entertainment and excellenceโ to a Salsa workshop with Monica Santana, followed by an open dance session where youโll be able to try out all those newly learned Salsa moves. The annual event directly responds to the County of Santa Cruzโs declaration that racism is a public health crisis. Most events are free (donations appreciated). Thursday, Sept. 29 through Sunday, Oct. 2. For event information and RSVP, visit bbqueerfest.com.
TIM BRAUCH FOUNDATION SKATEBOARD BOWL CONTEST The Tim Brauch Foundation Bowl Contest is happening in Santa Cruz for the first time since 1999. The World Cup Skateboarding event attracts pros and legends from all over; plus, youngbloods hoping to score the $35,000 prizeโand bragging rights. But the Bowl Contest is about much more; itโs about bringing people together through a shared love for skateboarding. The contest doubles as a fundraiser for skateboard summer camp scholarships to the renowned Woodward West. There will be a beer garden provided by Nubo Brewery, which will release its Tim Brauch beer, Super Nova. Additionally, the assortment of live entertainment on tap includes Steve Caballeroโs Urethane, Pacific Arts Complex Dancers, the Ukulele Club of Santa Cruz and Santa Cruz High Drumline. Made Fresh Crew artists Scotty Greathouse and Taylor Reinhold will also be on hand. Free. Saturday, Oct. 1, and Sunday, Oct. 2, 9am (practice begins); the event runs until 6pm on both days. Ken Wormhoudt Skate Park, 299 San Lorenzo Blvd., Santa Cruz. Email do*@***k8.com to register. wcsk8.com.
GROUPS
WOMENCARE ARM-IN-ARM This cancer support group is for women with advanced, recurrent or metastatic cancer. The group meets every Monday and is led by Sally Jones and Shirley Marcus. Free (registration required). Monday, Oct. 3, 12:30pm. WomenCare, 2901 Park Ave., A1, Soquel. 831-457-2273. womencaresantacruz.org.
OUTDOORS
WILDER RANCH STATE PARK GROUND TOURS In 1896, this innovative dairy ranch was home to a water-powered machine shop. There was a lot of invention in the barns and historic buildings that pepper Wilder Ranch. During the hour-long tour, youโll get to see it all. $10. Saturday, Oct. 1, and Sunday, Oct. 2, 1-2pm. Wilder Ranch State Park, 1401 Coast Road, Santa Cruz. thatsmypark.org.
Itโs where creative magic happens, the private spaces devoted to the crafting and fabricating of unique artifacts. No wonder we welcome the rare opportunity to take a glimpse inside the place and the process, to meet artists in their studios, and in many cases to watch them handcraft their specialties.
Thatโs one reason why the three weeks of Open Studios attract thousands of art trekkers each yearโthe chance to see the improbably wide and diverse range of artifacts made by close to 300 of our Santa Cruz County residents. There is such abundant color, texture and form to be admired that most Open Studio foragers find themselves spending more than one day looking, admiring and purchasing. They meet neighbors who turn out to be artisans, and to drive and walk around parts of our gorgeous county theyโve never visited.
With her own retirement still two years away, Open Studios coordinator Ann Ostermann revealed that her last year working with the annual arts walkabout will be โafter my 20th year, in 2024.โ Meanwhile sheโs been hard at work guiding the event through the pandemicโoffering views into studios and artwork online was one of Ostermannโs recent challenges. The biggest change sheโs seen over these two decades, she says, is โthe digital aspect of it.โ
The online application process began in 2012, and three years later there was another sea changeโdistributing the full-color Open Studios guide free of charge.
โThat was made possible by a partnership with GT for printing costs. That really transformed things and let us make sure the event opened up artwork and artists to everyone. Before that, the $20 guide excluded lots of people,โ Ostermann believes. โNow more and more younger people are checking out the studios.โ
Hopefully they will find their favorites. I know I am always surprised by new discoveries each season, but I do like to keep tabs on the work of printmaker Bridget Henry, ceramicist Beth Sherman and the wearable artwork of Christina MacColl. This is your chance to feast on the photography of Frans Lanting, or raku designs by George Dymesich. And donโt miss the outstanding watercolors by John Flores.
Even though the listings of artists and images of their work are available by scrolling through the Open Studios website, โit’s still nice to be able to pick up the guide in print and take time thumbing through the pages, looking at lots of examples together on each page,โ she says.
Ostermann, who makes the daunting task of coordinating hundreds of participants, images and website updates look easy, made sure to invite all of us to the Santa Cruz Art League to check out the huge preview exhibit of participantsโ work. The public opening lets those interested in the three weeks of tours get a sneak peak. That way, art lovers can spot some must-see studios in advance.
Even though this yearโs Open Studios will be the same size as always, between 275 and 300 participants, Ostermann is excited about whatโs new with this incredibly popular art crawl. โThere are 46 first-timers this year,โ she notes with pride. โWeโve added a new symbol, a thumbs-up symbol, that indicates first-time artists. And also a bilingual symbol to help entice even more visitors.โ
The symbol of a mask next to a name and image indicates the artists asking that their visitors wear masks. โTo help welcome visitors this year, as we ease out of Covid, more of the displays than ever are being held outdoors, and most artists have done self-curating, so that they’re showing fewer items, but more of them are the very top of their artistic output. Sort of a greatest hits on display,โ says Ostermann.
A great way to whet your appetite for this year’s tour is to stop by two large gallery spaces, Santa Cruz Art League and R.Blitzer, where selected works by participating artists will be on view. At R. Blitzer, work from Open Studio artists in rural sites will be on display October 1-16, with a First Friday Reception on October 7. Meanwhile work from hundreds of Open Studios artists continues to be displayed at the Santa Cruz Art League through October 16.
Open Studios Art Tour features three weekends of self-guided tours with a different geographical focus each week: North County, Oct. 1-2.; South County, Oct. 8-9; all county, Oct. 15-16. For more information on artists and locations, pick up the Open Studios guide free at public locations around the county, or go to santacruzopenstudios.com. The R. Blitzer Gallery is at 2801 Mission St., Santa Cruz. Open for viewing Thursday-Sunday, 1-4pm. Santa Cruz Art League, 526 Broadway, Santa Cruz. Open for viewing Wednesday-Sunday, noon-5pm. scal.org.
Last December, Lyrics Bornโs Moeโs Alley performance culminated in a powerful cover of Blackaliciousโ โSwan Lake.โ It was more than just a shout-out to the NorCal alt-hip-hop duo; it was a goodbye. Timothy Parker, aka Gift of Gab, one half of Blackalicious, passed away a few months earlier after years of battling kidney problems. The rapper was known for his tongue-twisting โAlphabet Aerobics,โ a verbal marathon of 26 verses, each focusing on a letter from the alphabet.
โI don’t think I ever made a single album without [Parker] on itโor there were very few,โย says Tom Shimura, aka Lyrics Born. โWe toured the world together; we recorded together. It was a huge loss. One of the things I noticed after he passed was how much influence he had on everything I did, and the countless hours of conversations we had about life and art. We talked about everything.โ
About 30 years ago, Shimura and Parker began what would become a cooperative of indie hip-hop notables while attending UC Davis. Lyrics Born and Blackalicious came into being, and other future starsโincluding DJ Shadow, Cut Chemist, Dan the Automator and Lateef the Truthspeakerโwere also around. At the time, the likes of N.W.A. and Tupac were massive. But this underground Bay Area collective of DJs and MCs began making hip-hop that was the antithesis; they were writing rhymes that were far removed from the violent vignettes burdened with drugs, murder, gang life and misogyny of gangster rap. This enclave of talent, who started making albums under the names SoleSides or the Quannum Projectโnow, Solesides and Quannum are record labelsโcultivate a more positive brand of hip-hop, influenced by outfits like A Tribe Called Quest, the Native Tongues and Jungle Brothers.
Shimuraโs Lyrics Born moniker was cemented as one of the underground hip-hop worldโs bonafide MCs with 2003โs Later That Day, which featured the Japan nativeโs load of funk samples and innovative rhyme schemes spat in his trademark husky bass voice that sounds like he smokes three packs of Newports per day. Along with Shimuraโs wordplay that blends pop culture, humor and politicsโ“Well abracadabra I saddled up a camel/Traveled the Sahara and the avenues of Casablanca/Ran into Aladdin and family snackinโ on an Abba-Zabba โฆ Samantha, Vanity, Miss Japan, Canada and Bananarama in the back of an Acuraโโhis encyclopedic musical knowledge has attracted a dedicated fanbase and a growing roster of special guests, including Michael Franti, Boots Riley and Zack de la Rocha.
Beyond being the first Japanese American MC to release 10 studio records and perform at major music festivals like Coachella, Shimuraโs success signifies something far more powerfulโhe represents the freedom to do what he wants on his terms.
โThe [music] industry is where I faced challenges,โ Shimura says. โWhen Iโd go to the corporate offices, the agencies, the management companies, the record labels, the distributors, the advertising and marketing departments, Iโd never see a single Asian.โ
When the suits said โno,โ the Tokyo-born MC simply made records using his own labels, which have released a trove of hip-hop classics by all Shimuraโs buddies and then some.
โHip-hop has given [Asian Americans] a voice,โ he says. โWe could be ourselves and say what we wanted to say and feel empowered. We could tell our story. I think representation matters. The impact I’ve had on Asian Americans has given me a lot of satisfaction, because I didnโt have that. To be able to carve that out in history has been special and fulfilling, especially doing something that I 100 percent believe in and love and have a spiritual connection with. I’ve worked hard to get here.โ
It’s been 30 years since Lyrics Born came on the scene, a milestone that means a great deal to Shimura.
โIโm grateful to have been able to live this life and make a good living out of it and do something that I thoroughly enjoy and keep coming up with new ideas,โ he says. โI have poured my life into this.โ
On Nov. 11, LBโs new full-length record, Vision Board, hits the streets. While making the album in New Orleans, Shimura found out about Gabโs passing just as he was in the middle of recording โAlligator Boots.โ
โI rewrote quite a bit of it on the spot and gave him a shout,โ he says. โI tried to write something I thought he would appreciate; something imaginative and way out thereโhe always liked those songs best.โ
Lyrics Born with Mak Nova performs Saturday, Oct. 8, at 9pm. Moeโs Alley, 1535 Commercial Way, Santa Cruz. $22/$27 plus fees. moesalley.com.
Re: St. Joseph Development Proposal Adjacent to Monarch Sanctuary Lighthouse Field
Dear Humans:
We are grateful you have generously provided us a beautiful, protected sanctuary where we migrate to overwinter at Lighthouse Field.
We love that visitors come from around the world to see us and learn about our world, our umwelt, the sensory bubble that is our perceptual world.
Our species views the world through a tetrachromatic system by ultraviolet light, invisible to the human eye, to migrate, navigate and locate food sources.
We are attuned to vibration in the ultrasound range. Human frequency levels are around 20 kilohertz. Human activity doubles the background noise in 63 percent of protected spaces like national parks.
What is considered โextrasensoryโ in your world is simply โsensoryโ in ours.
An often-overlooked phenomenon is sensory pollutionโhuman-made stimuli that interfere with the senses of other species. Because of this, impacts are ignored that shouldn’t be.
So we are asking humans to break out of their sensory bubble and consider the unique ways Monarchs experience their surroundings, the human world. โTo perceive the world through our senses is to find splendor in the familiar and the sacred in the profane.โ What is it like to be a Monarch?
Sincerely,
The Monarchs
The Monarchs were placed on the IUCN Red List of Endangered Species today.
The City Planning Department is holding a continuance for the public hearing on the St. Joseph Development Proposal, to be held virtually on Oct. 6, 7pm.
These letters do not necessarily reflect the views of Good Times.To submit a letter to the editor of Good Times: Letters should be originalsโnot copies of letters sent to other publications. Please include your name and email address to help us verify your submission (email address will not be published). Please be brief. Letters may be edited for length, clarity and to correct factual inaccuracies known to us. Send letters to le*****@*******es.sc
As the cultural paper of record for Santa Cruz for almost half a century, I suspect that Good Times has probably always had a resident Grateful Dead expert on staff. I can tell you one thing: itโs never been me.
In the late โ90s, it was then-News-Editor Helen Meservey, who used to kick off outings to the coffee shop with โShall we go, you and I, while we can, through the transitive nightfall of diamonds?โ She got a chuckle out of the fact that I could not make heads or tails of that sentence, and to this day I still canโt really wrap my mind around it. Currently, itโs Managing Editor Adam Joseph, who I was happy to have read this weekโs cover story after he told me, โI wouldnโt say Iโm an expert in many areas, but as far as the Dead, I have the equivalent of a Ph.D.โ There are other megafans around the halls of GT, too, like frequent contributor DNA, who once wrote a cover story for us called โI Was a Teenage Deadhead,โ about the 500 Dead shows he went to while following them on tour. I remember I was shocked when I found out that our Production Operations Manager Sean Georgeโwho I have worked with for years, and always talked to about groups like Flaming Lips and Radioheadโalso counts the Dead in his top five all-time bands.
The point, I guess, is that there are a lot of people around here who know and care way more about the Grateful Dead than I do, including first-time contributor Bill Kopp. And yet, I found Koppโs piece about the taping culture surrounding the Dead totally engrossing. As someone who used to scour Logos for any Patti Smith or Lou Reed bootlegs I could get my hands on, itโs incredible how much the Dead and their fans transformed how we think about the legitimacyโand even importanceโof preserving live performances.
Just a quick bit of administrative business: donโt forget that Santa Cruz Restaurant Week is Oct. 19-26; participating restaurants need to register by Oct. 7. Thanks for reading!
STEVE PALOPOLI | EDITOR-IN-CHIEF
ONLINE COMMENTS
RE: STEVE WONG
Our post-WWII baby boomer Chinese American generation is coming to terms with family and identity issues, so Steve Wongโs work is timely for contributing towards a critical mass of coming to terms with why and when our ancestors came โLongtime Californ,โ and how each generation is impacting the others. It is possible that a Wong, if itโs not a paper name, could be from the original four railroad villages in Toisan, where recruits for the Central Pacific came from. Itโs also possible that the Monterey Bay fishing villages were shut down by Italian and Portuguese competition which would have caused migration to agriculture in Watsonville and Salinas, Central and San Joaquin valleys, etc. The Chinese Exclusion Act from May 6, 1882 to December 17, 1943 has had concrete consequences on our southern Chinese families to this day, and on the discrimination still faced by the AAPI community as a whole. WWII in the Pacific still reverberates in todayโs US Indo-Pacific policy. I hope Steve can continue to support other playwrights with similar themes.
โ Lotus Yee Fong
RE: HOUSING COSTS
Re: โTragically Naรฏveโ (Letters, GT, 9/21): Spot on! Whether itโs NIMBYs or YIMBYs or politicians or teachers, we all need to live here, and all I hear are complaints with very little compassion or even comprehension about the problem. What I would love to see is more people willing to hire unhoused individuals for odd jobs. Pride goes a long way when it comes to getting back on your feet. Maybe something could be worked out with businesses where they sleep. I would also love to see UCSC step up. Another thought (unlikely to happen) would be making it a priority to rent to locals before accepting rental applications from out of town. Just thoughts.
โ Robin
PHOTO CONTEST WINNER
LEAVE HIM A GNOME This cool-looking Treebeard type at the International Youth Hostel on Beach Hill doesnโt look too happy about having visitors, but luckily his bark is worse than his bite. Photograph by Ross Levoy.
Submit to ph****@*******es.sc. Include information (location, etc.) and your name. Photos may be cropped. Preferably, photos should be 4 inches by 4 inches and minimum 250dpi.
GOOD IDEA
FAIR MARKET
The largest job fair for BIPOC young people living in Santa Cruz is happening this week, thanks to organizing efforts by local activist Ayo Banjo. Banjo organized the event as a way to support Black, Indigenous, and youth of color entering positions in climate tech-firmsโwith events like this, he hopes to help close the racial gap in the climate tech industry. The event will take place this Friday, Sept. 30 at 5:30pm at the Resource Center for Non-Violence.
GOOD WORK
THEY ARE DRIVEN
National Drive Electric Day is coming up, and local organizations are hoping to help people do just that. The 7th annual Salinas Electric Vehicle Ride and Drive Event will take place this weekend, where people can test drive electric vehicles and bikes. Experts will be onsite to walk interested buyers through rebates and incentives that can lower the price of a new electric car, to make driving electric accessible to everyone.
The event will take place Oct. 2, 11am to 4pm at the Salinas Amtrak Station.
QUOTE OF THE WEEK
โOne way or another, this darkness got to give.โ
London post-punk rockers Shame was billed as the headliners, but it was apparent who the packed house came to see at the Catalyst last night.
Viagra Boysโ frontman Sebastian MurphyโBay Area born but raised in Swedenโhas so many tattoos it looked like he wore an extra coat of painted leather over his shirtless body that should have restricted his movementsโhe did mention he had put on some excess weight, but the unpredictable lead singer moved around the stage and slithered on the stage floor with the agility of an eastern European trapeze artist and attitude of Iggy Pop.
Murphyโs presence alone instantaneously set the audience into a sea of moshing, smash dancing and crowdsurfing as the outfit delivered โIt Ainโt Niceโ and โJust Like Youโ with a kinetic and furious bliss.
The Stockholm rockers are rude, crudeโand oddly lovable. Photo: Amy C.
Post-punk is commonly ascribed to the group, but their music and persona is more Butthole Surfers meets Captain Beefheart in a dirty port-a-potty at a county fair.
Santa Cruz was definitely behind Viagra Boys as they shredded on funky punk jams like โPunk Rock Loser,โ one of the many standouts on their 2022 album Cave World.
โThe bandโs onstage banter was surreal and humorous,โ one attendee noted. That banter included a lot of talk about shrimp.
Occasionally, the theatrical vocalist grabbed a guitar and used an empty beer bottle as an impromptu slide creating a whirlwind of dissonance that seemed to blend seamlessly with the rest of the bandโit was something heโd done before.
โI thought the crowd was full of geniuses,โ Murphy noted with sarcasm after a fan threw a cell phone onstage.
Meanwhile, bassist Henrik Hรถckert, whose cueball noggin looks like it borrowed a page out of Murphyโs tattoo playbook, attacked his ax with so much intensity the walls reverberated each time he struck a chord.
Bassist Henrik Hรถckert making plays. Murphey’s shoes in the background. Photo: Amy C.
When Murphy started to pantomime golf, tennis and baseballโthe dude is a switch hitterโthe whole room knew what was coming. โSports,โ off 2018’s Street Worms, might be the bandโs most well-known song.
The great thing about Viagra Boys, they donโt deliver facsimiles of their records; they allow for improvisation and much experimentation.
โI Feel Aliveโ featured an extended sax solo from Oskar Carls. Clad in skintight leather short shorts, he stood about a mile tall on one of the side stage speakers as he blew that alto hard.
And then, they were gone. The Swedes unleashed sixty nonstop minutes of chaotic harmony, and all that remained were their hot-to-the-touch instruments, several empty beer bottles and a hell of a lot of sweat.
It was a full house at Viagra Boys’ Monday night show at the Catalyst . Photo: Amy C.
The house lights powered on as the audience chanted, โPlay one more! Play one more!โ After five minutes or so, it was apparent they were done.
The short goodbye. Photo: Amy C.
Viagra Boys might want us to think they donโt care or take their music seriously, but this group features some outstanding musiciansโweirdos, yes, but talented, very much so. On their 2021 LP Welfare Jazz, they cover John Prineโs โIn Spite of Ourselves.โ It doesnโt matter whether or not they put an absurd twist on the late great country musicianโs tune; the fact that Viagra Boys are aware of the Prine song proves theyโre eclectic and somewhat educated.
They might want audiences to think theyโre backstage huffing model glue after the show, but I bet the guys get together for a mellow band meeting and go over what they could do better at their next show. Then they probably floss, brush their teeth and get a good nightโs sleep in sweaty sheets.
Deadheads didnโt invent taping concerts. As Clinton Heylin chronicles in his exhaustive 1994 book, Bootleg: The Secret History of the Other Recording Industry, people have been making unauthorized recordings of live music since the dawn of recording technology. Using crude wax cylinder recording devices, audience members were โbootleggingโ live opera performances as early as 1901.
But fans of the Grateful Dead took the practice to a new and previously unimagined level in their documentation of the groupโs concert history. At first, concert tapers had to be sneaky, but by late in the Deadโs historical arc, they were acting with the tacit approval of the band.
Now, Mark A. Rodriguez has brought together the various components of this underground tradition in his new book, After All is Said and Done: Taping the Grateful Dead 1965-1995. A massive tomeโnearly LP-sized, more than an inch thick and weighing in at close to four poundsโRodriguezโs book represents 12 years of dedicated and exhaustive research. A breathtakingly impressive work, After All is Said and Done represents the kind of creative fanaticism that could only come from a Deadhead.
Loving Sculpture
The casual observer might look at the hefty, pale-yellow hardbound volume and see a book. But Rodriguez prefers to think of it as merely one of several physical manifestations that make up the project.
โI work conceptually on a project-by-project basis with many different materials,โ Rodriguez explains. Those materials, he says, can involve โanything related to three-dimensional space.โ And he considers the work to possess a performative dimension. Rodriguez says that his decade-plus focus on the project โinvolved a lot of relating to people socially to collect tapes, to discuss tapes and to get certain information.โ
The tapes themselves are at the heart of Rodriguezโs project. As Stuart Krimko asserts in one of the bookโs many essays, Rodriguez โwas struck with the Sisyphean impulse, perhaps familiar to many completist Deadheads, to acquire a copy of a tape of every show the band ever played.โ Most estimates place that number somewhere in the neighborhood of two thousand recordings. Nobody knows for sure.
And as Krimko explains, since Rodriguez was already โan active artist with a conceptual bent, it wouldnโt be a mischaracterization to call the idea itself an artistic proposition.โ And thatโs precisely what the author of After All is Said and Done proceeds to do.
Rodriguez characterizes the result of acquiring, organizing and archiving his collection of live Dead tapes as โwhat technically might be called a relief sculpture with an additive process.โ By way of explanation, he points to several images near the beginning of After All is Said and Done which document his collection. To the rest of us, those photos look like huge, wall-mounted shelving units filled with thousands upon thousands of cassette tapes, each meticulously labeled, and all placed carefully in chronological order. To Rodriguez, theyโre documentation of the art project heโs shaped.
Thereโs also the music, of course: magnetic tape capturing audio documents of the Grateful Dead onstage in all their often-erratic, sometimes transcendent glory. But the history as compiled and archived by Rodriguez also emphasizes the projectโs visual aspects. These visuals are not, except in a few rare cases, photos of the band. More than 150 pages of After All is Said and Done are filled with color photos of cassette j-cardsโthe paper sheets upon which loyal Deadheads have inscribed not only the set lists (with plenty of โ>โโs to denote those occasions when one piece of music tumbles imperceptibly into the next), but also hand-drawn artwork, fancy lettering and additional annotation.
Often the j-cards contain information relating to the tapeโs generation (meaning the number of analog copies between the source tape and the one in hand) and the occasional personal note (e.g. โMy favorite #1 show of old-school Dead,โ written on the j-card for a 1977 show at San Bernardinoโs Swing Auditorium).
When photos of band members are included on the cards, as often as not theyโre of Deadhead main man Jerry Garcia, hunched over one of his distinctive electric guitars, perhaps outfitted in some bright red knee-length shorts. Bobby Weir shows up now and again, but far more common are meticulously drawn human skullsโlots of skullsโand roses and dancing bears, plus co-opted images from pop culture (Mickey Mouse, Calvin and Hobbes, Bloom County etc.). Taken together, these j-cards represent both the crowd-sourced character of the entire taper enterprise, and its fundamentally communitarian character.
Yes and No
Rodriguez made sure to maintain an open mind while researching for the book, but he admits that he began with at least a vague thesis. โI was trying to figure out if the members of the Grateful Dead intentionally sought to reinforce that taping was good,โ he says.
Mark A. Rodriguez seems like a natural to put together this book, considering he has made it his goal to find a tape for every show the Dead ever played.
The answer to that question remains a bit vague. Even now Rodriguez wonders: โWas the taping phenomenon such a part of myth-making that it became a legacy? Or did [the Dead] not really have any control over it?โ
While the Grateful Dead organization was involved in the project to the extent of allowing reproduction of specific images, no former members of the band were among Rodriguezโs list of interviewees. So heโs left to draw conclusions based on interviews with some of those who were around the band, and fellow expert Deadheads.
Rodriguez emphasizes that Grateful Dead Productions was cooperative, and heโs appreciative. Because of the multiple levels of red tape and multiple entities who had to sign off, it sometimes took him years to get clearance to include a particular image or document. Cases of flat-out โnoโ were rareโbut there was one. After All is Said and Done includes photos of the San Rafael tape vault, and another in Nevada. Rodriguez hoped to include a photo showing the Grateful Dead tape vault that exists at Warner Brothers Records, the groupโs label from the beginning to 1973. When he asked, the answer was a โhard and fast โno.โโ So he decided that the next best thing would be to include a reproduction of the โnoโ email from Warners.
โI got shut down on that, too,โ Rodriguez says with a wry laugh.
The Next Best Thing
Remarkably, Rodriguez never witnessed the Grateful Dead live on stage. โI was in elementary school when they performed last,โ he admits. But he has frequently attended shows by the myriad post-Dead mutation โโPhil Lesh and Friends, RatDog and all that,โ as he puts itโbeginning in the 1990s. So for him, the tapes also serve as a way to reacquire that you-are-there vibe in the present day.
But for this expansive project, Rodriguez went straight to the source. Days before the pandemic-spawned global shutdown, he visited the official Grateful Dead Archive at UCSC. He sought to connect with the archivists and librarians there, hoping to gain access to โthe documents that specifically lent themselves to the start of the official tapers section in 1984.โ
He succeeded on that score, and the visit helped chart the projectโs subsequent path. Rodriguez interviewed key figures connected to the Deadโs taped legacy, including Dave Lemieux, the Deadโs current archivist. He also spoke with archivist David Ganz, who was โkind of confused [as to] why I was interviewing him,โ says Rodriguez with a chuckle.
Each interview and review of documents felt like a step forward on Rodriguezโs journey of discovery. โI took what I learned from someoneโmaybe based off documents I found from the archivesโthen found the line that would connect me to the next person,โ he says. โIt was an organic process, a weird detective thing. Kind of like forensics, in a way.โ
The reader of After All is Said and Done experiences the journey in similar fashion. โFor the most part, all the interviews are laid out chronologically as I [conducted] them,โ Rodriguez says.
While thereโs a kind of linear flow to the book, Rodriguez is keenly aware of the spontaneous, free-flow mindset that is often brought to all things Dead. โI wanted the book to be this experience where you could open it to a page, maybe half-complete it, and still come away with some curiosity,โ he says. โEven though you might not understand the total context.โ
Some of the documents that Rodriguez uncovered are reproduced in the pages of After All is Said and Done. Readers may experience a bit of cognitive dissonance upon reading the typewritten minutes of a meeting (dated July 11, 1984) at which the attendees included โM. Hart, P. Lesh, B. Weir, R. Hunter, J. Garcia, Ram Rodโ and two dozen others. Business meetings arenโt the first thing that comes to mind when one thinks of the Grateful Dead, but such documents help explain the bandโs collective attitude toward fan taping, and the ways in which the Dead organizationโs perspective on the phenomenon changed over time.
Complete As Can Be
Itโs not as if Rodriguez is any kind of a newcomer to the Grateful Dead and their work. โIโve been researching the Grateful Dead in whatever capacity I could since I was 14,โ says the 40-year-old author. And while images provide much of After All is Said and Doneโs appeal, itโs much more than a picture book for the Deadheadโs coffee table. Itโs filled with informative essays that round out the taper experience/phenomenon from most every angle.
โI wanted to add information that either wasn’t compiled in a succinct kind of way, or provide information that maybe didn’t exist before,โ he says, noting that doing so posed a challenge. โThatโs kind of a hard thing to do with the Grateful Dead,โ he admits, โbecause so much information is out there.โ
Still, there are holes in the larger narrative, especially when it comes to the bandโs live onstage legacy. โThe โ60s portion of their career is not as heavily documented,โ Rodriguez explains. โThereโs not nearly as much Pigpen-era material out there.โ The Grateful Deadโs original keyboardist, Ron โPigpenโ McKernan, was a founding member who was with the group through mid-1972.
Even the official Grateful Dead vault is ostensibly complete only from 1971 onward, Rodriguez says. Still, he holds out hope that there remain gems yet to be discovered. โThereโs probably reel-to-reel tape thatโs mislabeled or that can’t be identified,โ he suggests. But nearly as quickly, he tamps down expectations. โThose are [probably] partial recordings, and the quality of tape is probably terrible.โ
For all of his extensive efforts, even Rodriguez has yet to compile an exhaustive archive of Grateful Dead recordings. โIโm still 160 or so tapes away from completing the whole collection of recordings between 1965 and 1995 that are on tape,โ he admits.
The live tapes documenting points on the Grateful Deadโs arc can be enjoyed and appreciated on multiple levels; After All is Said in Done is evidence of that. The music and the homemade physical packaging that accompanies the tapes are both substantial parts of the experience. Unsurprisingly, Rodriguez takes things beyond all that. These days he tends to focus on the quality of the recordings.
โI appreciate the music,โ he emphasizes. โBut I appreciate the method of recording, and the existence of the actual tape that Iโm listening to at any particular time.โ He feels thereโs often something special captured on audience tapes, a quality that more polished and professionally created recordings can lack.
โSometimes, if itโs a soundboard, Iโm like, โEh, this is boring,โโ he admits. โBecause the sound is so boring.โ He believes that a tape made by an audience member can provide โan image of the concert [itself].โ One can hear ambient noisesโtalking, applauseโโbut youโre still not being taken away from the sound generated from the band,โ he says.
Taken as a whole, and in sequence, Rodriguez says that Grateful Dead live tapes are also a kind of history of the evolution of recording technology. He points specifically to early โ70s FOB (โfront of boardโ) tapes as โamazing feats of strengthโ by those who made them.
More images from Rodriguezโs book, which documents the taping culture of the Dead.
โThey made quality recordings with limited technology,โ he says.
By the Deadโs later years, there was a โtaperโs sectionโ at concerts. Rodriguez explains that the designated area arose not so much to accommodate tapers, but to move them away from other concertgoers who were there simply to enjoy the experience. โThe tapersโ section steered the annoyance that was the tapers into their own area so [the Deadโs crew] didnโt have to worry about them anymore,โ Rodriguez says.
Even a hardcore Grateful Dead tape collector like Rodriguez has his limits. Collectors of Pink Floyd concert recordings, for example, obsess over the provenance of the tapes (or, these days, lossless digital files). Thereโs a seemingly never-ending quest to source the lowest-generation copy of any given recording. The argument is that until the advent of digital audio, each successive analog copy added a layer of hiss, and removed a degree of sonic quality. The nth generation copy one might have of the January 20, 1972 premiere of Eclipse: A Piece for Assorted Lunatics (which would soon be re-titled The Dark Side of the Moon) likely boasts significantly compromised fidelity compared to the original tape.
But Rodriguez draws the line at such obsessions. โI understand that to participate in that particular bit of nitpicking would drive me absolutely insane,โ he says, sidestepping the unasked question about the sanity of collecting thousands of Grateful Dead tapes in the first place.
Many bands have engendered a level of fandom that extends to tape collecting. The Beatles, Pink Floyd and many others have extensive โunofficialโ catalogs filled with non- or semi-sanctioned audio. But the Grateful Dead taping aesthetic is a world apart. Rodriguez attempts to explain what he thinks makes it different. โYou have such fervent energy about trying to make the best recording possible given the circumstances,โ he says.
And the Deadโs laissez-faire attitude about the whole taping phenomenon set the group in sharp contrast with an artist like King Crimsonโs Robert Fripp, a vigorous opponent of audience recording. With the Dead, Rodriguez says admiringly, โIt was permissible [for tapers] to experiment within the concert setting.โ And the result is the massive, often high-quality archive that exists today.
The tape collecting community that grew up around the band is arguably a tangible example of the Grateful Deadโs fundamental aesthetic. โOne goal of this particular band was to change culture, for people to relate to each other in idealistic or โutopicโ fashion,โ he says. The tape-trading tradition had its start among people who could afford to buy mobile recording gear. But immersed as it was in the Deadโs milieu, the practice soon became a โfree distribution thing,โ Rodriguez says. And that fit well into the group’s egalitarian ideals.
Rodriguez doesnโt think that weโll ever see another audience recording-and-collecting scene like the one that exists around the Grateful Dead. โI think it stands as a phenomenon of that block of time, from 1965 to 1995,โ he says. โI donโt have any expectations of that form of energy existing again.โ
There may never be another audience recording-and-collecting scene as dedicated as tapers were during those three decades. Still, it continued after Garciaโs passing, as the other Grateful Dead bandmembers have continued touring in various iterations. Since 2015, Dead & Companyโfeaturing former Dead members Weir, Hart and Kreutzmann, with John Mayer, Oteil Burbridge and Jeff Chimentiโhas filled hundreds of arenas for their live shows. A photo of the taping section at Dead & Companyโs recent Wrigley Park concert reveals that same devoted fanbase.
Just a few days ago, the group announced that their 2023 summer tour would be their last. But even if there are no further incarnations of the band that started it all, the Grateful Deadโs tape-sharing community will likely keep the legacy of its performances alive forever.
โAfter All is Said and Doneโ is available at local bookstores.
On the popular My Scotts Valley social media page, some users characterized the cultural moment that was Targetโs Sept. 25 arrival on Mount Herman Road as โimpressiveโ and โamazing.โ When they wrote that they โcouldnโt wait,โ or that they were experiencing a โfeeling of giddiness,โ you mightโve thought they were talking about the Fourth of July fireworks display that returned this summer rather than a store opening.
But others werenโt so ebullient. Graham Dittman wrote, โPerfect, another big box store to wipe out all the small family-owned businesses in the area. Exactly what we need,โ followed by a thumbs-down emoji. And Kelly Pettit commented, โHow podunk are we that we are excited that another corporate store peddling made in China stuff has opened its doors here?โ
For the understated, upper-middle-class community with a former copโthe cityโs first female police officerโcurrently serving as mayor, this was the biggest news in months.
But for Target corporate, it was just one of nearly 30 new stores it plans to roll out this year. It didnโt even hold an in-person media event to launch the location.
Still, the storeโs quiet splashdown marked a key inflection point for a Silicon Valley and Santa Cruz bedroom community with a historically homogeneous population thatโs begun to change.
Some of the most vocal naysayers have criticized the way the developer of Scotts Valley Square Shopping Center, which Target now anchors, has rolled out the upgrade.
As cement was drying just outside his storefront in August, Brett Aeck, the co-owner of Earthwise Pet Supply, said his small business could no longer afford to stay in its 266 Mt. Hermon Road location after the property manager, the Pratt Company, doubled their rent.
Aeck says he made an offer on the former Payless Shoe Store locationโ20% above what he was paying per square footโbut says this was rejected. (The Pratt Company contends Earthwise didnโt present a strong enough business plan for that larger space.)
โTheyโve kicked six of us out,โ Aeck said at the time.
The shop closed at the end of the month.
Landlord Kevin Pratt says the company tried to work with owners to come to agreements about how they could stay on.
โTarget is going to up the game,โ he says, noting heโs been fielding offers from parties willing to pay double what heโs been charging for rent. โThe complicated reality is that we have had a wide variety of tenants in that center for a long time, some cycling even before this recent change.โ
And he says some tenants had fallen behind on their obligations.
โThis idea that somehow by definition that all mom-and-pop operators are just perfect businesses is just not true,โ Pratt says, adding they did make concessions to some tenants. โWe were very gradual in raising the rents. You know, itโs a tricky thing.โ
This all rubbed some locals the wrong way, particularly since those mom-and-pop businesses had remained in the beleaguered shopping center in the dark days, as Kmart faltered and then shuttered. Many lamented the loss of Chubbyโs Diner, which was a Scotts Valley institution, emblematic of the communityโs All-American past.
The Pratt Company had attempted to entice the owners to renovateโand even brought one of the family members to the uber-profitable-but-bland Santana Row in San Jose to demonstrate their vision.
โI know with Chubbyโs, they wanted them to expand and do dinner,โ Mayor Donna Lind says. โChubbyโs didnโt want to do dinner and take that on.โ
Lind, who grew up in Scotts Valley, says she empathizes with the proprietors, who decided not to buy into the new direction for the plaza.
โI totally get it,โ she says. โThey didnโt want to be bigger.โ
But on the other hand, the community has been tryingโand failingโfor years to bring in a bigger chain restaurant like Applebeeโs, she says.
โThe restaurants kept saying, โEh, the populationโs only 12,000,โโ she recalls, adding she thinks Scotts Valley will be able to develop while maintaining its small-town character. โWeโve grown in a way thatโs still kept that.โ
Like it or not, state officials want Scotts Valley to build. Even Lindโwho remembers the first stoplight being put in along Mt. Hermon Roadโsays itโs not worth fighting new requirements to significantly increase housing in the coming years.
The city must relay to the state how it plans to accommodate these units via an update to its Housing Element, a state-mandated land-use document that is due Dec. 15, 2023.
Past, Present and Future
Cedric Dendooven, 46, used to be a customer of Scotts Valley Cleaners, one of the businesses that will no longer be part of the new Target center. Itโs just one more casualty of the direction the city is heading, the general contractor remarks while kicking back Monday night at Montyโs Log Cabin along Highway 9.
โThey were there forever,โ says Dendooven, who moved to Santa Cruz County from the southwest of France 15 years ago. โItโs certainly related to increase of lease or increase of rent. Thatโs why I bounced from Scotts Valley. I used to live there. I saw the development of houses nearby. I saw the change.โ
Heโs talking about tech money from over the hill permeating the Santa Cruz Mountains.
โItโs just pushing out the border of Silicon Valley toward here, which doesnโt give too much space for the local people to do what they used to do,โ he says in his thick French accent.
He motions toward the hitching post in the barโs parking lot, past the woman sleeping in the front seat of her packed-to-the-brim van.
โWhat happened to the rural, to the history and the culture that has come here before?โ he asks, pointing out there are others less fortunate than he who may not have been able to remain in the area at all. โWhere are the people who were living there?โ
He says he was lucky because he was able to afford to buy in Felton before the price shot up. But these days, he says, heโs also feeling the pinch.
โLess and less small businesses can survive hereโthatโs a fact,โ he says, referring to the pressure he expects the big box retailer will put on small businesses in the region. โTheyโre not competitive here. Because thereโs the โTarget price.โโ
But for many stepping foot in Scotts Valley Target for the first time, this was precisely the moment theyโd been waiting for.
Scotts Valley resident Lori Strusis, 71, headed to the location for the first time Monday, to prepare for an upcoming trip to the Middle East.
โI got a luggage scale,โ she says. โThis new look is really great. Right now, the shelves are nicely stocked.โ
She also picked up a TSA-approved lock and a pair of earplugs.
With her was Shelley Neal, 69, a fellow Scotts Valley resident, whoโd just purchased a pack of paper plates.
โI didnโt see anything lacking here,โ she says, noting she usually relies on Target in Capitola for all her paper goods.
Ashley Baykin, 30, a manager at Glimmer and Glow Tanning Boutique a couple storefronts over, was at the front desk. And she was beaming.
โWe can see the light at the end of the tunnel,โ she says, although she says theyโre a little nervous about the availability of parking. โWeโre fixing to actually start some new specials for customers.โ
Her boss, Sue Sonka, who owns the location with her husband, says the arrival of Target hasnโt been without its tribulations.
โItโs been a long road, I will tell you that,โ she says, referring to accessibility for customers and construction dust. โWeโre happy that itโs overโand beautiful.โ
While other tenants of the center bailed as the Pratt Company jacked up rents, Sonka says they were able to come to an agreement with the landlord. In fact, theyโve decided to consolidate their locations, pulling out of Santa Cruz and going all-in on Scotts Valley.
โThe overall hope is that there will be considerably more foot traffic,โ she says. โI think thereโs just going to be a lot more excitement.โ
Mayor Lind says Targetโs arrival is particularly good news for San Lorenzo Valley residents, whoโve had to travel further to buy many of the goods other county residents have close at hand.
โIf they canโt get it in Scotts Valley, they wait and plan a trip once a month,โ she says. โThey really look to Scotts Valley for a lot of their shopping.โ
Councilmember Derek Timm, currently up for reelection, says Target has already begun to breathe new life into what had become a struggling retail plaza.
โIt was in trouble,โ he says, reflecting on the situation after Kmartโs downfall. โIt was a dying center.โ
Studies show significant potential sales tax revenueโwhich Scotts Valley relies on disproportionatelyโhas been bleeding down the hill to Santa Cruz or over to Silicon Valley, he notes.
Timm says that as a small business owner, he understands how frustrating it must be for small local businesses forced out during the upgrade process.
โI do wish the owner of the center and those businesses would have been able to put together new leases,โ he says, noting businesses had to make a tough choice about whether extra customers would justify the higher rents. โThe uptick in traffic is going to be amazing coming into that center.โ
Vice Mayor Jim Reed, also on the ballot in November, says heโs been working for a decade-and-a-half to coax Target into town. He remembers when the big box business wanted to put a store next to where the Hilton hotel is located. Reed says the larger store Target had envisioned at the time was near a residential area and could have drawn traffic away from downtown.
โThis is sort of a culmination of 15 years worth of effort to get them to a place where they are going to help other businesses rather than cannibalize them,โ he says. โI believe this will exist synergistically much better.โ
He believes Targetโs opening bodes well for the future of the community.
โItโs the beginning of a new and strong phase of sustainable commercial growth for our city that will allow us to maintain our small-town character,โ he says.
Councilmember Randy Johnson is optimistic, too.
He sees Targetโs arrival as the first in a line of positive developments for Scotts Valley.
โOver the past six or eight years, weโve had our ups and downs, and weโre looking pretty good,โ he says, pointing to Mali LaGoeโs leadership as city manager and the impending launch of the Faultline Brewing bar and restaurant in the Hangar business complex. โAll the moving parts are headed in the right direction.โ
He says the way things are trending proves the time has come for the long-stymied Town Center project to move forward. Scotts Valley has been attempting to make progress on the mixed-use development for years, but has struggled to turn its designs into reality. Santa Cruz finally seems open to selling a piece of land it owns there, and is even going in with Scotts Valley on the cost of an appraisal, he says.
Targetโs arrival has unlocked a new sense of possibility, according to Johnson, who adds it will be nice to have somewhere local he can shop for a menโs dress shirt.
โIn some ways, itโs a microcosm of the city in general,โ Johnson says. โThings are doing well. Iโm always gratified when things come from darkness and, all of a sudden, they start blooming.โ