Elderday Project Off to Smashing Start

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In a brief ceremony in Community Bridges’ sunny outdoor atrium on March 25, the organization held a groundbreaking ceremony for what will eventually be Elderday’s new, expanded adult day health care center.

When complete, the center at 521 Main St. will provide services for Santa Cruz County’s older adults regardless of income level or immigration status, the only such facility in the county.

That’s important at a time when rising rents and an economy beset by the Covid-19 pandemic have left many worrying about how they will support themselves, let alone their aging parents.

Santa Cruz County 4th District Supervisor Greg Caput said that more than 44,000 adults over 65 live here, and added that residential care for older adults can cost $70,000 per year.

“It’s growing every year, and there are families who are trying to decide whether they can stay in their homes,” Caput said. “This larger, new facility is a win for the entire community.”

The move was made possible by a $2.5 million grant from Central California Alliance for Health.

Elderday, a program of Community Bridges, currently provides care for about 150 older adults with medical conditions such as dementia, and people with disabilities, allowing them to stay in their own homes and out of institutional care. The new space offers an additional 3,600 square feet than its current location in Santa Cruz. Organizers say the day services allow participants to continue living at home, and provide a place to socialize while their families are at work.

The organization has been operating out of its Santa Cruz location since 2012, with services that include social workers, physical therapists and nurses.

Watsonville City Councilman Francisco “Paco” Estrada praised the organization for 40 years of service in the county.

“The fact that these services are offered to everyone regardless of income is something to celebrate and be thankful for,” he said. 

Community Health Trust of Pajaro Valley Executive Director DeAndre James said that the services provided are part of Santa Cruz County’s “health care landscape.”

“Sometimes the hardest thing is for us to take care of ourselves, and this is what this allows us to do: take care of ourselves,” he said.

Work will begin in April. The facility is expected to be ready in early 2023.

Santa Cruz METRO Announces New CEO

The Santa Cruz Metropolitan Transit District (METRO) on Friday announced it has named Michael Tree its new CEO/General Manager.

Tree has nearly three decades of experience in the public transit industry and city management, most recently as Executive Director of the Livermore Amador Valley Transit Authority, where he focused on increasing transportation options and improving ease of use and rider connectivity.

Tree was also the Executive Director for the Tri-Valley–San Joaquin Valley Regional Rail Authority. This new rail authority was created to deliver the Valley Link commuter rail project, a 42-mile, seven-station project. 

“We’re excited by his extensive expertise and knowledge of public transit as well as his proven track record in increasing connectivity for the public,” Metro Board Chair Larry Pageler said in a press release. “We look forward to Michael expanding our zero-emissions bus plan so METRO can continue to reduce our emissions and our impact on the environment.”

Former CEO Alex Clifford announced his departure in November.

Tree was named Transit Manager of the Year by both the California Association for Coordinated Transportation and the California Transit Association.

He holds a master’s degree in transportation management from San Jose State University and a bachelor’s degree in business management from Brigham Young University.  

“I’m excited to lead Santa Cruz METRO into its next chapter,” he said. “The future holds opportunity for METRO to improve the quality of life for residents through better connectivity, especially for those who are disadvantaged.”

Scotts Valley Makes Small Affordable Housing Gains

Scotts Valley is required to give the state an annual update on its progress toward helping to alleviate California’s housing crunch—including on delivering affordable places to live.

And while this year the results on that front weren’t great, they sure were better than last year, according to numbers from a recent report.

The 2021 Annual Progress Report, presented to Scotts Valley City Council on March 16 by contract planner Jonathan Kwan, was a chance for the elected leaders to get a reality check about how the City’s “Housing Element” is working out, in practice.

The Housing Element is the document that serves as a roadmap for residential development in the community.

Under the latest Regional Housing Needs Allocation (RHNA) cycle, Scotts Valley is supposed to produce 140 units. Of these, 56 are supposed to be “affordable”—for people who fall into the low and very low-income households.

By last year, Scotts Valley had already permitted 147 housing units, but less than 3% of these were affordable residences.

This year, housing development applications for 28 units were approved and building permits were issued for 36 units.

Building permits were “signed off” and finalized for 20 units, primarily in The Cove and The Terrace developments.

Only units that secured actual building permits in 2021 count toward the RHNA tally.

So, while last year Scotts Valley only managed to generate a single affordable unit, this report boasted six times that number.

All of these are part of the Acorn Commons project. The other 30 units that received a building permit were “above-moderate” residences.

That brings Scotts Valley’s RHNA total this cycle up to 183. But the City still has to come up with 34 more units of “very low,” 12 units of “low” and 18 units of “moderate” income housing, by the end of 2023.

In the meantime, the City says it’s implementing a mobile home park rent-stabilization ordinance to ensure fair housing options are available in the community. Staff notes Scotts Valley’s Mobile Home Park Rent Review Committee can assist needy locals with rate adjustments.

Every year Scotts Valley is required to report to state officials the number of development applications it took in, how many proposals translated to approvals and the specific sites that were rezoned to make way for new residences, among other data points.

Speaking during the public comment period, Tim Willoughby, chair of Affordable Housing NOW, said he’d keep his input brief as he was aware the agenda item was only to approve the administrative report.

“For ‘very low,’ ‘low’ and ‘moderate,’ in the eight-year cycle, you’ve done about a quarter, and that’s, unfortunately, that’s not really great,” he said through a chuckle. “But it is progress.”

However, he cheered the production of the six “very low income” units.

“As some of you know, those are some of the hardest units to meet the RHNA numbers,” he said. “Very few cities have been able to meet their RHNA numbers for that ‘very low’ category. So that’s something to celebrate—that there’s six in a city that’s not producing a lot of units.”

He also lauded Scotts Valley for working toward aligning the area where affordable housing development rules apply with the city’s perimeter.

“In Scotts Valley that’s probably the most important way that you’re going to end up with more affordable housing units,” he said. “I think that’s a good step forward, and I didn’t see that that was listed in the report.”

At its last meeting, the city council revealed it’s moving along more slowly than it would like on this project, however it planned to refocus its priorities during a Tuesday study session.

Scotts Valley’s Finances Soar Past Estimates

As visitors return to hotels, residents hit the shops again and developers move ahead with projects, Scotts Valley has found itself in the fortunate position of beating its own financial forecast—in some ways by a lot.

The city now says it will likely bring in $1.7 million in revenue this year, which is 12% over what it originally expected.

The revelations were in the 2021-22 Mid-Year Financial Review, which looks at Scotts Valley’s books through Dec. 31.

Staff cautioned that this picture is colored by $1.4 million in one-time funding, however, the review proved the community’s pandemic rebound is real.

Because, while utility and property tax revenues were stable, staff now budgets accommodation providers will ultimately hand over $170,000 more than first thought. That’s a 12% jump.

“This is the result of better-than-anticipated occupancy levels as the region eases into a recovery from the pandemic with business and leisure travel slowly starting to return to pre-pandemic levels,” staff reported.

And Community Development Fee revenue has done quite well, thanks to new commercial and residential projects. These revenues have already sailed past the $686,300 the city was expecting for the entire year. Now it pegs the final figure closer to $1.4 million.

A highlight of the report was the sales tax revenues that seem to be coming in $745,000 over the $5.7 million budget.

Looking ahead, staff predicts long-term revenues will grow by about 2% in the fiscal year 2021-22.

Meanwhile, the city says it will spend $800,000 (6%) less than it thought it would have to in order to keep the community’s gears turning.

“This is primarily the result of staffing vacancies and challenges with undertaking projects in several different departments throughout the city,” staff reported.

And it got high marks from a third-party analyst for how it handled last year’s ledgers.

“The city’s financial outlook remains sound despite the Covid-19 pandemic,” stated external auditor Badawi & Associates.

Administrative Services Director Casey Estorga said the audited annual report, up to the end of June 30, 2021, showed the city had $549,000 less in actual expenditures than it had budgeted for.

Estorga reported the city had expected to bring in $12.53 million in revenue, last year, but actually generated $15.2 million—so $2.67 million more than originally anticipated.

“We were over budget in revenues and under budgets in expenditures,” he said. “Looking at the general fund, that calculates to a net impact of roughly $3 million.”

That budget reflects a city deep in the throes of the coronavirus crisis.

“Some services were put on pause, and so you see some of our expenses were cut, because we didn’t have the same staffing expenditures,” he said. “Also, there were challenges with working with our partners—whether that’s a vendor or consultant—to provide services, because the pandemic was sincerely global.”

Councilman Jack Dilles said it was a relief to hear the good news.

“I know we still have lots of issues, but it’s great to have some real positive trends here,” he said. “It gives us a little bit of breathing room.”

Councilman Randy Johnson said in the background of the financial update is the reality that Target is opening a location in town, meaning additional sales tax money is likely on its way. And nonprofit conference center 1440 Multiversity’s recent deal with tech company Salesforce should result in a hefty chunk of hotel-tax change, he added.

“Are you going to project additional funds?” Johnson asked of staff.

So far the city has stuck with “very conservative” estimates, Estorga said.

Community Meetings Aim to Help Rebuilding County Residents

Living in a tight-knit community like the San Lorenzo Valley has its advantages. When a neighbor needs assistance or a business is in trouble, locals rally to help. And when hundreds of residents lose their homes in a devastating wildfire and are in desperate need of resources, local agencies combine forces to provide support.

Hallie Greene, district manager of the Boulder Creek Recreation and Park District, understands the issue from both sides. Greene, who lost her Boulder Creek home to the CZU Lightning Complex in 2020, has found herself operating as the nexus between residents who need help, and those organizations that are willing to provide it: enter the Santa Cruz Long Term Recovery Group (SCLTRG), which has provided support for CZU survivors since its inception in 2021.

“About a month or so after the fire, I started to collaborate with nonprofits; United Policy Holder took on the role of helping with the recovery process, and we brought connected county and national assistance groups into the fold,” Greene said. “Ultimately, we formed a long-term recovery group; we’re not so much an entity as [much] a consortium of nonprofits and county organizations.”

This weekend, the group is hosting community meetings for residents who need assistance weaving their way through the rebuilding process. The first meeting is set for March 26 at noon at the Boulder Creek Recreation and Park office (13333 Middleton Ave.) behind the Boulder Creek Volunteer Fire Department Station 1. The second is slated for March 27 at 1pm at Bonny Doon Elementary School (1492 Pine Flat Road).

Residents from either area are welcome to attend any of the meetings. In addition, the Boulder Creek Fire Protection District will participate in the question and answer periods to answer post-CZU rebuild questions.

Both meetings will be live-streamed on Facebook: facebook.com/SCLTRG

As the only fire survivor on the committee, Greene liaises between agencies with the personal insight that comes from the daunting experience of losing everything in a catastrophe.

The intent of the group was to vet out projects, grant funds and look for solutions when issues arose in the process of planning a rebuild. The group, which has been meeting monthly since the fire swept through the area, took on a major role in last year’s recovery projects at the Bear Creek Community Center. Greene says the county has supplied a grant to help maintain outreach and training for case managers to help survivors. 

“Case management is picking up more and more, now that people are in the phase of recognizing their needs to move forward,” she said.

Greene said there are three primary agencies that are taking the lead on providing that assistance. Catholic Charities got the state grant to run case management, Community Bridges obtained separate grants to directly help fire victims and the Davenport Resource Center, which is run by the Community Action Board of Santa Cruz County, is available to help those in the Bonny Doon area.

She points out that the case managers at Catholic Charities have taken the lead in providing monetary assistance. 

“They’ve been working throughout this last year to help people with specific needs to get pre-clearance payments done, or other specifics regarding rebuilding. In addition to helping homeowners, they’ve provided assistance to renters too, or people who lost a vehicle or place to live,” Greene said.

Greene explained that she has recently been working in more detail on bulk purchasing—the more people that reach out and identify their needs, the better able the group is to provide those items. Greene notes that the Community Foundation is holding fire funds, and planning to provide assistance for upcoming projects. Case managers are so important in this venue, says Greene. 

“So many fire victims thought that the case managers were only available for people who lost everything, or for those who were low income or had no insurance. In reality, there’s help for everyone, and there might be resources, however small, that are available to those in need,” Greene said.

One of those entities providing resources and support is Mountain Community Resources in Felton, which is operated under the Community Bridges umbrella. Jayme Ackemann, a spokesperson for Community Bridges, said the satellite location in the Santa Cruz Mountains helped organize evacuations, shelter and personal necessities for families during the fire.

“We worked closely with more than 125 fire families in the years since to coordinate additional support including relocation funding, identifying permanent housing if needed and providing grants to cover unexpected costs like first and last month’s rent and security deposits where needed,” Ackemann said. “We’ve also worked to help navigate the unique challenges that are keeping fire families from being able to return to their properties, including identifying grant funding for unique needs like new wells, fire hydrants, septic systems and other services needed to allow someone to safely live on their property.” 

Ackemann says the nonprofit’s current efforts are focused on helping identify eligible candidates for the Mennonite home rebuilding program.

“Through this event, we plan to collect information from participants to determine if others may be eligible to apply for assistance with the cost of rebuilding their home,” Ackemann said. “Mountain Community Resources is serving as the local liaison to help connect eligible community members with this assistance.”

Boulder Creek Fire Protection District Chief Mark Bingham said he joined the recovery group to “try something new and see if attending the community rebuild meetings would help CZU survivors.”

“The thing is at the end of the day, people still don’t have the right information a lot of the time and, more importantly, they don’t have their homes rebuilt yet,” he said. “It weighs on me.”

Bingham said Boulder Creek Fire is working with the 4leaf, the Pleasanton-based consulting company the county brought in to set up and manage a Recovery Permit Center under its watch in hopes of streamlining the permitting process.

“The offer for 4leaf to assist the Fire District was extended and we jumped on it,” Bingham said. “Frankly, we just don’t have the manpower to quickly and efficiently review and process the estimated volume of permits that could come our way from CZU survivors. I am pleased with how our relationship is working with 4leaf and am thankful to the county for making the connection. People need to know we are here for them, we are in this together. The Fire District’s No. 1 priority is the safety of our public and we take great pride in providing that service.”

Santa Cruz County 5th District Supervisor Bruce McPherson said the SCLTRG “has played an instrumental role in helping our community recover from the CZU Fire.” 

“I have been impressed by the outreach the team has made to survivors and the cooperative role they have played in partnership with the County to address people’s needs,” he said.


For information about the meetings, visit facebook.com/SCLTRG

As Pajaro Valley Business Expo Returns, South County Shares Optimism

On April 7, businesses from across the region will come together for the first time in three years at the Pajaro Valley Chamber of Commerce and Agriculture’s annual Business Expo and Job Fair.

This year’s theme is “Spring Fling,” celebrating the return of not only the spring season but the event itself after Covid-19 shut it down in 2020 and 2021. Chamber CEO Shaz Roth reported that businesses and organizations are “very excited” for the expo to return.

“We’ve got a great turnout,” Roth said. “We have businesses this year from across the tri-county area. We have some from Hollister, several from Santa Cruz, Felton, a number of North County threshold industries … along with, of course, a ton of Watsonville-based businesses. Everyone is eager for meeting in person, having that interaction. I think people appreciate getting together like this more now than they ever have.”

Roth says that her favorite part of the expo is getting to know local business owners better, as well seeing connections being made between them and their customers.

“Every year we’ve held it we get feedback from businesses saying ‘I got new business from your expo, I met new customers,’” Roth said. “It’s a great place for people looking for new businesses, for jobs, and businesses looking for great employees.”

Blackout Bingo, one of the event’s most popular activities, is also returning. Guests can pick up a card that gives them a layout of the event. Each business they visit will sign the card, and once complete guests can enter into a prize drawing. This year the Chamber is giving away four season passes to Roaring Camp Railroads.

“We try and market this event for the entire community,” Roth said. “We really want to emphasize that this is free and open for everyone to come out and enjoy.”

The pandemic has not been easy on local businesses. From extended closures, customer uncertainty about the virus and workforce shortages to ever-changing health mandates, many businesses have struggled to stay afloat. 

“To be honest, it’s always hard to do business in South County,” said Clark Codiga, managing partner with Oaktree Property Company, which oversees the East Lake Shopping Center, East Fifth Plaza and other commercial properties around town. “In any climate, a good or bad economy … There’s always challenges, drawing people to Watsonville and getting them to shop locally. And definitely, the pandemic made it even harder. We worked with all our businesses and tenants to help make it through the past couple of years … Everyone had to give a little.”

The ongoing labor shortage continues to be tough on businesses, despite the economy improving.

“It’s been hard to get people to want to take on these jobs,” Codiga said. “I know a lot of businesses have struggled to maintain service due to lack of employees. But it is improving. Employment is trending upward. There are some really good jobs out there right now. It’s a great time for someone looking for work to get out there and take advantage.”

Added Roth: “The labor shortage does continue. The majority of businesses participating in the expo will be hiring, looking for new employees. But things are looking up. Businesses are beginning to increase their customer base once again. There is a lot going on … including the new development on Main Street. And everything happening at East Lake Village. The parking lot is always full.”

East Lake Village has seen a renaissance in recent years. Coffeeville, Sushi Q, Fruition Brewing, Ferrari Florist, Ace Hardware and others have moved in. Staff of Life Natural Foods, the Santa Cruz-based grocer, will be celebrating its first anniversary in the center on Wednesday. 

“We couldn’t be more grateful for our partnership with Staff of Life,” Codiga said. “They are truly an independent, organically-grown business that hires local and supports local farmers. To go into a grocery store to buy lettuce or strawberries grown in the same town, that’s very unique. They’re really thriving. It’s obviously been a tough time for them to start and ‘take a chance’ on Watsonville. But they did. It’s a great store.”

Staff of Life will be hosting an anniversary party at the store Wednesday from 4-7pm. The event will include wine and beer tasting, beauty product and food samples, house-made bakery items, barbecue and more. Proceeds will support the Chamber.

“That store has brought a new excitement to that part of town,” Roth said. “The center is once again a destination.”

Codiga also highlighted Ace Hardware, which he dubbed a “pivotal change” for East Lake Village and Watsonville in general.

“They’re a fantastic locally-owned business,” he said. “The Rodrigues brothers provide great service with great employees. For them to continually give back to the community is really great. I think they’ve done a lot more for Watsonville than people realize.”

Roth and Codiga were both positive about the business scene in Watsonville and encouraged locals from all ends of the county to take advantage of what it has to offer. 

“The business climate here is definitely improving,” Codiga said. “The energy, excitement of the community is increasing. We want to keep moving things forward.”

The Business Expo and Job Fair will be held April 7 from 4-7pm inside the J.J. Crosetti Hall at the Santa Cruz County Fairgrounds, 2601 East Lake Ave., Watsonville. For information visit pajarovalleychamber.com.

Santa Cruz City Council Alters Housing Rules, Restricts Street Vending

The Santa Cruz City Council hopes more small housing units are on the horizon, after relaxing rules for smaller housing units at Tuesday’s council meeting.

The council moved to change “small ownership units” (SOUs) to “flexible density units” (FDUs), with the goal of incentivizing developers to build more small units. In the past 15 years, only three SOU projects have been developed, according to the city. 

Developers forgo building SOUs is because of the restrictions that units must adhere to, the city says.

By allowing small units to be mixed with other types of structures, and be rented or sold, the new set of rules addresses developers’ key concerns, the city says. Building height restrictions, parking minimums, open space requirements and inclusionary unit requirements will not change.

Councilmembers Justin Cummings and Sandy Brown voted against the measure, saying that without increasing the inclusionary elements to mandate more affordable units, there would be no guarantee that these smaller units would lead to more affordable housing.

“If the rationale is that reducing the unit size will make them affordable, this isn’t supported,  especially when we see studios going for $2,800 a month,” said Cummings. “It would be in the best interest of the community to address preserving and increasing affordability if we’re going to consider moving in this direction. If not, then we’ll be driving up the cost of housing by setting market rate standards for very small living conditions.” 

City staff said that the only way to guarantee cheaper rent is with deed restriction, but that changing the requirements for smaller units is one tool the city has that will help keep housing production up, especially ahead of the new state-mandated housing goals that are expected to triple. This, in turn, limits projects that qualify under Senate Bill 35, the bill that requires cities to streamline the approval process of some projects, said staff.

“I fail to understand how building less helps those who need housing the most,” said Councilmember Shebreh Kalantari-Johnson. “I fail to understand how building less doesn’t increase competition for the existing units that we have here. This is about building housing for everybody … for our kids, our parents, for that city worker.”  

Street vending times, locations slashed

The council also approved a new permit system for vendors on sidewalks and beaches in a 4-3 vote.

Last summer, the city awarded six permits to sidewalk vendors in the Cowell Beach area based on a lottery system. According to the city’s reporting, upwards of 50 unpermitted vendors crowded Beach Street, Main Beach and the surrounding areas, and led to associated costs totaling around $650,000 for the police department, parks and recreation and the department of health combined. 

Under the new permit system, the city is restricting the locations and the months during which vendors can sell on sidewalks. 

For example, no vendors will be allowed from April to October on Beach Street from Third Street and the Santa Cruz Municipal Wharf. The annual permit fee will be $30 for vendors to sell on city sidewalks and beaches, and vendors might need additional permits depending on what is being sold and where (for example, a food permit, or a permit from parks and recreation if a vendor wants to sell in a city park).

Councilmembers Brown and Cummings and Mayor Sonja Brunner voted against the item, instead supporting an alternate proposal that would have allowed limited year-round vending on Beach Street.

Rental assistance

Ahead of April 1, when the state’s rental assistance program ends, the city will continue to support tenant resources for legal support, mediation and housing assistance. 

The city is unable to extend an eviction moratorium, City Attorney Toni Condotti said at Tuesday’s meeting.According to the state’s dashboard, 3,400 county residents have applied for rental assistance, and 1,465 applications have received payment.

Supervisors Tackle Tobacco, Vacation Rentals, Pretrial Services Issues

In a busy but brisk Tuesday morning session, the Santa Cruz County Board of Supervisors approved several items which could change the county’s Transient Occupancy Tax and the rules regarding the sale of flavored tobacco.

The board also heard the first reading of a new ordinance that governs how the County Sheriff’s Office procures and uses military equipment, as well as a first reading of a plan to reshape the county’s pretrial services department.

Transient Occupancy Tax

Collected from hotels and vacation rentals, this tax is a significant source of revenue for the county that among other things funds wildfire prevention and response, street repair and public health services.

The new changes, which the supervisors will consider for approval on April 12, would allow the county to place a lien on properties whose owners have not remitted tax payments within three years of an audit, and to collect attorneys fees associated with the actions.

Retail tobacco

The county in 2019 aligned with state law that bans the sale of flavored tobacco products, as a way to counter companies’ efforts to market their products to young people.

But the state continues to see increased use of tobacco products, particularly e-cigarettes, by young people who manage to circumnavigate the laws.

The draft ordinance would prohibit the spouse, domestic partner or business partner of a violator whose license to sell tobacco has been suspended from applying for a new one. It also specifies the causes for license suspensions and revocations and removes the deadline for hearings to be scheduled.

The rules would also increase the penalties for violations from a one-day suspension and $1,000 fine to a five-day suspension and a $5,000 fine for a first offense. 

Second violations would increase from $5,000 to $10,000 along with a 10-day suspension. 

The ordinance will return on April 12 for a second reading and approval.

Use of military equipment

Under Assembly Bill 481, which became law on Jan. 1, law enforcement agencies must get approval from their governing bodies before acquiring military equipment. 

Police departments must also create military equipment use policies to be approved by local leaders and posted on their website. To see the policy, click here and scroll to page 512.

The supervisors on Tuesday heard the first reading of the Santa Cruz County Sheriff’s policy, which outlines the military equipment the department has, and when deputies are authorized to use it. For a full report, click here.

The policy will return to the board for a second reading and approval on April 12.

New Pretrial Services department

The supervisors approved a plan to form a new Pretrial Services Division within the Probation Department—which will work hand-in-hand with Santa Cruz County Superior Court—and to fund two full-time Deputy Probation Officers and one full-time Division Director.

The change will include expanded hours and days.

Probation Chief Fernando Geraldo says the move will streamline pretrial services and help keep nonviolent offenders out of jail as they await trial. That’s important as lawmakers increasingly favor policies that lower jail populations.

Those efforts by the county have been successful, Gerardo says, reducing the number of people held in jail from 10,000 in 2016 to 7,200 last year.

But that, along with increased numbers of people kept out of custody thanks to the Covid-19 crisis, have led to a drastic increase of people that fall under the supervision of Pretrial Services.

According to Gerardo, cases went from 37 in 2013 to 193 in 2021.

“They have a big responsibility and do a lot of work keeping our community safe,” he said of his staff.

The expansion is made possible by a $494,797 infusion from Senate Bill 129, also known as the Budget Act of 2021, which was signed into law by Gov. Gavin Newsom in July 2021. Among other things, that law provides funding for expanded pretrial services in all 58 counties.

New Watsonville City Clerk is Homegrown

The Watsonville City Council promoted longtime Assistant City Clerk Irwin Ortiz to the municipality’s top clerical position at Tuesday night’s meeting.

Ortiz has been with the City of Watsonville since 2010. He started as an intern for the city manager’s office before moving into the city clerk’s office in 2012 to serve as an assistant under Beatriz Vasquez Flores.

Vasquez Flores retired on March 11 after more than four decades of service with the city. Multiple city council members said Ortiz was the clear choice for the position because of his ties to the community, his years of experience, his vast knowledge of city government and his work ethic.

He beat out a handful of other qualified candidates, City Councilwoman Rebecca Garcia said. Garcia was on the hiring sub-committee with Mayor Ari Parker and Councilman Eduardo Montesino.

“The interview reflected his work ethic, and his style that I have experienced as a city council member,” Garcia said. “Whenever I have needed any kind of assistance, Irwin was there for me.”

Ortiz is a Watsonville native who attended local schools and graduated from Watsonville High School. He holds a radio, television and film degree from San Jose State University. He also attended Cabrillo College.

Ortiz, filling in as acting city clerk, conducted the roll call for the council’s unanimous decision to name him city clerk. A unified clap from the elected leaders and people in attendance followed the vote. In a brief statement, he thanked the city council for the opportunity, and his family and peers for support.

“It’s a big endeavor for me to take on. I’m happy to do it,” Ortiz said. “I’m proud of my city. I was born and raised here. I worked a variety of jobs throughout my life. I worked my way through college … I’m homegrown, I really am. Hard work really pays off.”

Ortiz also gave a special thanks to his wife, Maria Elena Ortiz, who is also employed by the city. She often takes care of their three young daughters during late-night council meetings, Irwin Ortiz said.

“I do what I can to keep a balance with my life,” he said. “I try as much as I can to be a father, a son, a worker, a role model, a good supervisor. I do what I can.”

He will soon add another job to his growing list of responsibilities: Ortiz announced that he committed to serve as clerk for the Pajaro Valley Health Care District Board of Directors’ meetings.

“I’m continuing to do things for this community and I will continue to do them in the future,” Ortiz said.

He will be paid an annual base salary of $125,082, and be subject to an employee review in April 2023. He serves at the will of the council, meaning they could terminate his contract at any time.

A city clerk, among other things, maintains city documents and records, runs local elections and provides overall support to the city council.

His appointment means the city is one step closer to filling three key executive positions that have opened up in the past three months. Samantha Zutler was named the new city attorney late last year, taking over the role after the retirement of Alan Smith.

Watsonville is still in search of a new city manager after Matt Huffaker’s departure to Santa Cruz in December.

The city council conducted interviews with candidates over two closed sessions of Tuesday’s meeting. Initially, the city had scheduled a meeting for Wednesday to discuss the appointment of a city manager, but that gathering was canceled hours before it was set to begin.

Mayor Parker said the meeting was canceled because of scheduling issues. The council plans to meet next week to discuss the matter, she said.

County Frees Up $500K to Curb Possible Mass Evictions

On Tuesday, the Santa Cruz County Board of Supervisors unanimously approved the use of $500,000 in emergency rental assistance funds to help county renters facing eviction pay back rent.

The funds from the Planning and the Housing for Health departments and the Health Services Agency could also cover legal assistance and mediation, flexible financial assistance, tenant rights education and counseling and case management services.

The item came to the board one week before the statewide eviction moratorium ends on March 31.

And with time running out for that assistance, Housing for Health Division Director Robert Ratner says it’s “critical” that anyone who needs the help apply for it immediately.

The county is part of the statewide Housing is Key program, which allowed officials to leverage state funding to help pay back rent during the statewide moratorium.

According to Ratner, 3,531 households within the county have applied for more than $55.6 million in assistance as of March 10, which makes up about 10% of the county’s renters. Of these applications,1,392 have been granted roughly $15.1 million.

Some $16 million has been paid to landlords for rent owed due to pandemic-related job or income losses, with an average award exceeding $10,000, county spokesman Jason Hoppin said.

Under the 2019 Tenant Protection Act (AB 1482), additional protections are possible, which requires “just cause” evictions and limits annual rent increases. And it appears that protections have been working. Local evictions remain low, with just 23 cases filed during the first two months of 2022, according to Hoppin.

Ratner said that, in addition to helping renters catch up with what they owe, they also need additional support to ensure they can remain in their rentals.

“I think our services really need to be geared towards helping people sustain housing, not just paying the back rent,” he said.

Tenants can apply for the COVID-19 Rent Relieve program at housingiskey.com, or visit the Self-Help Center in Santa Cruz County Superior Court.

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