Riverfront Housing Complex: How Affordable Can It Get?

This story is part one of a series on housing. — Editor

A new housing project has the potential to reshape the future of downtown Santa Cruz and the town’s relationship with the San Lorenzo River.

Years in the making, the much-anticipated SC Riverfront project has been slowly wending its way through the city’s planning department like a heron drifting across a coastal lagoon. 

The Riverfront proposal is not exactly a modest concept. It would combine five separate parcels and provide a massive facelift to the area, removing three heritage trees in the process. Made up of three separate buildings, the project would loom large, with all three of its buildings topping out at 78 feet—still 17 feet shorter than the nearby historic Palomar Inn. Near the western banks of the San Lorenzo River, the project would stretch from 508 Front Street—now home to the I Love Sushi restaurant—to 418 Front Street, which now houses the 418 Project and India Joze. Developer Owen Lawlor is in contact with the 418 dance studio about reserving a spot for it in one of its proposed new buildings. 

The development is in line with the 2003 San Lorenzo Urban River Plan (SLURP), Santa Cruz city planners say. It would increase access to the river and activity along the levee, creating civic spaces and staircases leading from Front Street to the Santa Cruz Riverwalk. 

Above a first-floor retail level would be six stories of housing. The building is higher than the zoning in parcel would typically permit. Under normal circumstances, the development would be a 133-condominium project. But to get an allowance for additional height, Lawlor agreed to make 11% of those units—15 condominiums—available to very-low-income renters. In exchange, Lawlor gets the opportunity to raise the height and add more than 40 additional units under state density bonus rules, explains Planning Director Lee Butler. (Lawlor says he plans to rent the Riverfront condos out, rather than selling them off, at least at first.)

On top of that, Lawlor is proposing to build five additional affordable units. And Butler says that the 20-unit total satisfies the overlapping affordability requirements laid out by both the city and the state. 

There’s just one small problem with that assessment: A majority of Santa Cruz planning commissioners disagree with it. They don’t think the rules overlap at all. The commissioners want to see if they can force Lawlor to meet both the local and state requirements, each as a separate law—essentially stacking one requirement on top of the other. 

Butler warned last month that this approach might not fly in court, according to legal experts he consulted. Butler checked with both Santa Cruz City Attorney Tony Condotti and with attorney Barbara Kautz, who argued a case on behalf of Napa County and lost. Both attorneys said that stacking the state and local requirements conflicts with existing law.

Nonetheless, when approving the project, the Planning Commission voted 4-2 on Sept. 3 to stack the local and state requirements.

If the commissioners are right and their recommendation survives possible legal challenges, they could force Lawlor to make an extra 14 or 15 of his units affordable. If they’re wrong, their approach could push the city into a costly legal battle or sink a popular project that all the commissioners say they support.

When asked if he can afford to provide those extra affordable units, Lawlor initially bristles at the question. 

The law is clear, he insists: The project in his application aligns with state law and the Planning Commission’s recent recommendation does not, he believes. Lawlor adds that, amid a pandemic and financial uncertainty across the globe, he isn’t sure his own version of the project will pencil out—even without the commission’s more stringent interpretation.

“We’re not sure if we’ll be able make the project work, anyway,” he says. “This could definitely sink the project.”

RIVER AGAIN

Planning Chair Andy Schiffrin says he believes the specifics of Santa Cruz’s housing affordability rules make it different from Napa County for a few reasons.

Among them is the fact that Santa Cruz’s housing affordability rules are quite old, and that voters approved the rules themselves some 40 years ago. By contrast, the Napa County Board of Supervisors waited until the state density bonus was taking effect in 2010 to hastily pass its own affordability requirements—which a judge ruled could not be stacked on top of the density bonus. But the distinctions are significant, Schiffrin argues.

Former County Supervisor Gary Patton, a frequent critic of development plans, agrees with Schiffrin’s interpretation of housing affordability law here. Councilmember Sandy Brown is interested in the concept and thinks that Santa Cruz should explore it.

In general, Schiffrin is skeptical when developers tell him or the people of Santa Cruz that they can’t make a project pencil out financially. He admits, nonetheless, that his interpretation could make it tougher for at least some developers to build high-density housing, at least at first.

“Will it be a hardship for developers? Will it make it make it more difficult? For sure,” says Schiffrin, who thinks the city should always be willing to go to court to defend a good policy—no matter the circumstances. “But we have so few resources for housing right now.”

Schiffrin says there are only so many parcels, mostly in the downtown area, that are suitable for high-density housing. That makes such land an especially valuable resource, he says. And if necessary, he feels the city should be willing to let special plots sit a while, as it awaits the right project. 

There are properties in other parts of town that are potentially developable—including along the town’s busiest streets. 

The most recent version of the Santa Cruz General Plan called for increased housing density along Santa Cruz’s bus corridors, like Soquel Avenue and Water Street. But Schiffrin thinks taller apartment buildings in those areas would change the town and “destroy the quality of life,” so he opposes them. (Partly with his nudging, the City Council essentially axed its corridor plan last year.)

In a dissenting vote on the Riverfront project last month, Planning Commissioner Julie Conway said Schiffrin’s approach would be a mistake, given the likelihood that Santa Cruz would lose.

“That has been refuted more and more clearly every single time it’s been tested. And I think we put the city in a terrible position, if we were to do something contrary to where we know where it would land in court,” said Conway, who works as the housing program manager for Santa Cruz County. “It’s a terrible time to add that kind of cost to a project—both to the city and to the developer. And if in fact we support this project and if in fact we want to see it built, then the best thing we can do is approve a project that comports with what will stand though a court challenge.”

In the coming months, the Riverfront project will head to the Santa Cruz City Council, which will have the final say about stacking the local and state affordability requirements. 

Matt Huerta, housing program manager for Monterey Bay Economic Partnership, says there’s an immediate need for affordable housing. He thinks the council should approve the project quickly to see it get built soon and to avoid any costly possible lawsuits.

“The Santa Cruz City Council should reject the Planning Commission’s recommendation and focus on ways to approve higher density developments in the downtown, streamlining 100% affordable projects on city-owned sites, and upzoning mixed-use parcels in commercial corridors where growth makes most sense to meet climate change and affordability goals,” he says via email.

ZONING OUT

Despite efforts to paint the housing crisis in black and white terms, sometimes discussions around solutions get muddied by a variety of other concerns.

The city of Santa Cruz, for example, is currently weighing a plan to build a mixed-use project with a library, parking garage and a few dozen housing units, which would hopefully be all-affordable, although the financing isn’t yet totally clear. 

Planners say the garage would meet the demand for new downtown housing, while replacing surface level parking lots that are being redeveloped and accommodating new housing all over downtown. Some environmentalists don’t like the garage portion, and they don’t like that the Cedar Street farmers market would have to move one block away to Front Street. The layering of fears adds tension to each conversation. On Sept. 22, the City Council spent two-and-a-half hours discussing a would-be routine measure to consider a contract for the next level of project analysis, ultimately opting to delay the vote. 

A separate proposed housing development, in the early stages, went to the City Council over the summer. It did not make it very far.

In late August, the council heard a proposal to add new apartment buildings to a housing complex close to Neary Lagoon. Cypress Point, the property owner, would have needed a zoning exemption in order to add new buildings, and 20% of the new units would have been affordable. Neighbors raised a long list of concerns. They said the traffic was already bad in the far nook of Felix Street, and they didn’t want to see it get worse. They told stories of how poor the property management was on site. They fretted over the possible impact to the nearby birds at Neary Lagoon. They stressed that it wouldn’t be right to upzone a small plot in their quaint downtown-adjacent neighborhood. Basically, it was a nightmare, they said.

In a 3-2 vote, the council voted to deny Cypress Point’s application to begin an environmental and zoning review—with votes from Mayor Justin Cummings, Councilmember Katherine Beiers and Councilmember Brown, who’s currently running for reelection.

In a dissenting vote, Councilmember Renée Golder said Cypress Point’s application deserved to at least get a chance to enter the planning process. She believes people will keep moving to Santa Cruz, and keep putting a squeeze on rents, whether city leaders make room for them or not. 

Golder added that she’s watched Santa Cruz grow its population immensely since she graduated from high school some 20 years ago, while housing costs soared and construction stayed mostly stagnant. 

“Consistently, what I’ve seen, living in Santa Cruz, is that projects come forward. People say they are for affordable housing or for housing,” she said, “but it’s always ‘not here.’”

Unpacking a Delicious Takeout Meal from Pizzeria Avanti

When I got home, I unpacked three containers from Pizzeria Avanti. One was the obvious flat pizza box containing our prosciutto and arugula pizza on gluten-free crust. Another large box was filled with a variety of local greens, tomatoes and shredded carrots, plus balsamic vinaigrette in its own tiny container. The third small box was filled with fresh from the grill sliced chicken breast to add to the salad. Smart, keeping the warm chicken separate from the cool lettuces. I put them together on my salad plate and added the dressing before serving. Jack scooped up huge pre-sliced triangles of pizza onto our plates. Everything was incredibly easy to organize, and as we sat down it almost felt like we were seated at our favorite table at the Westside neighborhood haunt. 

We ate our dinner of pizza and salad with eight candles burning, the last portions of two bottles of Pinot Noir (from Alfaro and Birichino), music for lucid dreaming playing on the iPad and a field full of redwing blackbirds singing out the screen door at twilight. A huge bouquet of maroon hydrangeas from my friend’s garden (and the Victorian era) watched over our meal. It was the best of a delicious restaurant meal served in our own home, the way many of our dinners are these days. We try to honor the food by providing a special setting without reinventing our lifestyle. 

It is hard to choose among the pizzeria’s pies, but we opted for the classic “Avanti,” which the pizzeria named after itself ($17). The surprisingly good gluten-free crust is both crisp and tender, topped with a slick of tomato sauce, then prosciutto di Parma, parmigiano reggiano, with an overall layer of arugula tossed in sherry shallot dressing. That’s the secret, putting a sparkling arugula salad on top of the pizza, every bite a little journey. 

The salad of mixed greens ($8) is simple and delicious, but becomes something more robust when slices of grilled Mary’s chicken breast are added (+$7). The fresh grilled chicken tasted like a rosticceria on Rome’s Via Margutta, the perfection of simple setting and time-honored cooking and a salad with dressing as moody as the dream-inducing music. Such a pleasure. 

The two pinot noirs, both vintage 2018, added pleasures of their own. The Alfaro Family Vineyards “A” Pinot Noir ($23) was a balance of cherries, raspberries and a gently tannic finish. A wine you could sip all day long. The Birichino Saint Georges Pinot Noir ($28) launched itself on a slab of minerals and spice, and didn’t let go. Both wines, 13.5% alcohol, spoke from different quadrants of the Santa Cruz Mountain wine-growing region. Lucky us! 

1711 Mission St., Santa Cruz. Open Friday-Saturday 5-9:30pm, and Sunday-Thursday 5-9pm. pizzeriaavanti.net

Greek Treats

Students are back to discovering the hot and zesty joys of the Gyro Pita at Nick the Greek, hot soft pita filled with seasoned lamb and beef, partnered with tzatziki sauce, tomatoes and fries. The sort of lunch that Socrates would have loved, though I doubt he had french fries. $10.45 with extra fries and feta. Pick up or stop by Nick the Greek to dine on site at 1133 Pacific Ave., Santa Cruz. Open daily 11am-11pm.

Eggplant Avanti

Gooey with melted cheese and tomatoey sauce, tender slices of eggplant are serious comfort food thanks to the cooks at Avanti Restaurant, a few blocks up the street from its once-conjoined sibling. Given constant grooming by restaurateurs Jonathan and Tatiana Glass, Avanti offers attractive patio seating and a menu that leans toward Italianate specialties, hence the unreasonably excellent eggplant parmigiana, festooned with soft fresh melted mozzarella ($15). Perhaps it’s time to revisit some classics. Avanti has.

Good Times Purchases Press Banner

Santa Cruz’s Good Times weekly has purchased the Press Banner from Tank Town Media just as the Santa Cruz Mountains newspaper prepares to celebrate its 60th year of publishing.

The Scotts Valley-based weekly, which, in addition to serving the city of 11,500, covers Boulder Creek and the San Lorenzo Valley, joins a group that includes Good TimesAptos Life and Watsonville’s Pajaronian.

Last year, the locally-based Santa Cruz publishing group anchored by Good Times purchased the Pajaronian from News Media Corp. of Rochelle, Illinois.

“With the addition of the Press Banner, we can offer advertisers unrivaled reach in Santa Cruz County and provide readers with coverage of from all corners of the county,” said publisher Dan Pulcrano.

The publishing group, now known simply as Weeklys, also publishes Metro Silicon Valley, Morgan Hill Times and Gilroy Dispatch in neighboring Santa Clara County, as well as weeklies in Monterey, San Benito, Alameda, Marin and Sonoma counties. Earlier this year it purchased the East Bay Express and introduced East Bay magazine and the Salinas Valley Tribune.

Tank Town Media, which is owned by longtime publishers Will Fleet and Ralph Alldredge, has operated the Press Banner since 2012, when it purchased it along with the Tracy Press in San Joaquin County. In addition to the Press, Tank Town publishes the Patterson Irrigator.

“For the past eight years, we have been proud caretakers of this beautiful community’s newspaper. We deeply appreciate our many readers and advertisers who supported us,” publisher Will Fleet said. “We’re pleased the Press Banner will be in good hands. The new owners share our commitment to locally-focused, independent community journalism.”

The Press Banner was first published on Dec. 2, 1960 as the Valley Press. In 1974, the owners of the Valley Press created and published the Scotts Valley Banner. The two papers merged in 2006 to become the Press Banner.

Good Times is Santa Cruz County’s largest circulation publication. This year it received the California Newspaper Publishers Association’s First Place “General Excellence” award, the highest honor amongst weeklies in the state of California. 


About Weeklys
Founded as Metro Publishing and recently rebranded Weeklys, the company operates 13 Northern California newspapers, including alternatives Metro Silicon Valley, East Bay Express, Santa Cruz’s Good Times, Marin’s Pacific Sun and North Bay Bohemian, circulated in Sonoma and Napa counties. The company also publishes traditional community newspapers in Gilroy, Morgan Hill, San Benito County, Salinas Valley, King City, Watsonville, Aptos and Scotts Valley. 

Hazardous Material Removal Begins in Santa Cruz Mountains Fire Zone

Several small teams of federal workers—many members wearing hazardous materials outfits—were in a small neighborhood tucked in the Santa Cruz Mountains north of Boulder Creek Monday, removing dangerous materials from sites where fire razed houses to the ground.

The work by the Environmental Protection Agency (EPA) is being coordinated by the Federal Emergency Management Agency at the behest of Santa Cruz County officials.

Such coordinated response to mass disasters typically comes in the wake of large-scale disasters such as the CZU Lightning Complex fire, when state or federal leaders declare states of emergency. That is according to EPA Federal On-Scene Coordinator Jeremy Johnstone, who is overseeing two teams tasked with identifying and removing hazardous materials at the hundreds of destroyed homes in Santa Cruz County.

The work began Sept. 29 and could last as long as eight weeks, said EPA Section Manager Rusty Harris-Bishop.

The Phase 1 work begins with workers finding and removing such hazards as high or low levels of oxygen, carbon monoxide, hydrogen sulfide, pesticide and explosives such as ammunition.

They also find and remove materials containing asbestos, and tanks filled with compressed gasses, Johnstone said.

The trouble, according to Harris-Bishop, is the sheer scale of the disaster. With more than 1,000 homes in Santa Cruz, Monterey and San Mateo counties destroyed by the fires, local landfills and hazardous material drop-off centers would be quickly overwhelmed if homeowners did the removal work themselves.

“That’s when we get involved—when the impact is to hundreds of homes,” he said. 

For Phase 2, workers will remove the remaining materials, so that rebuilding can begin, Harris-Bishop said.

“We are here to remove those hazards so that the next phase of workers can come in and not be exposed to those, and they don’t go into the environment,” he said.

Voter Guide: Santa Cruz County Office of Education and Cabrillo Boards

The governing boards for the Santa Cruz County Office of Education and Cabrillo College could see a substantial upheaval on election day, as incumbents from both bodies face challengers.

Santa Cruz County Board of Education

The seven-member board of the Santa Cruz County Office of Education (COE) decides on policies that govern the nine school districts in the county, along with several home and charter schools.

Former educator Sandra Nichols served in the Pajaro Valley Unified School District Board of Trustees from 2000-2012, and has held her Trustee Area 3 seat in the COE since she was elected that year. She is facing a challenge from Mike Kubo, a research scientist and education outreach coordinator.

Jane Barr, who has held her Trustee Area 5 seat since 2012, is not running for reelection. Alyssa Wall, a college lecturer and advisor, and Brad Williams, an emergency room nurse, are now vying for the position.

Realtor Dana Sales has served on the board since 1992, and is the longest-standing member. Ed Acosta, a member of the Watsonville Planning Commission, is vying for Sales’ Area 6 seat.

Cabrillo College Governing Board 

Rachael Spencer has held her Trustee Area 4 seat for Cabrillo College since 2004. She also chairs the UCSC Physical Biological Sciences Dean’s Council.

Spencer faces a challenge from Diana Alfaro, who works as project manager at MidPen Housing, where she has worked on the development of 700 units of affordable housing in Santa Cruz, Monterey and San Mateo counties. She is also active in the Democratic Central Committee and Affordable Housing Now.

Leticia Mendoza is executive director of the YWCA in Watsonville. She has been on the board in the Trustee Area 5 seat since 2016. She is also active in First 5 Santa Cruz County and the Child Care Planning Council Santa Cruz County.

Mendoza is facing Felipe Hernandez, who has served on the Watsonville City Council since 2012, including a stint as mayor in 2016. He also was a member of the city’s library board and planning commission.

Ed Banks worked as a Watsonville firefighter from 1981-2006, and still volunteers with the agency’s Gene Friend Fire Museum. He is a partner and owner with KBK insurance. He has held the Trustee Area 7 seat since 2012.

Retired teacher and community activist Steve Trujillo, who previously ran for Watsonville City Council, will challenge Banks for the seat.

For information on all candidates and offices, visit the Santa Cruz County Elections Department website at votescount.com.


Click here to see all of our ongoing 2020 election coverage.

A Look at Some of the California Propositions on the Ballot This Fall

Editor’s note: This is the first entry in a series that will explore the California propositions going before voters in the Nov. 3 election. 

California voters will make a decision on 12 propositions in the upcoming election. The initiatives cover various issues, including the California tax code, rent control and voting rights. Here’s a look at three of the 12 propositions:

Proposition 14

This initiative would issue $5.5 billion in bonds to fund the state’s ongoing stem cell research efforts first started in 2004 with the passing of Prop 71, which issued $3 billion in bonds and established a state constitutional right to conduct stem cell research.

The funds would go to the California Institute for Regenerative Medicine (CIRM), which would be required to spend no more than 7.5% of the bonds on its operations costs. The rest must be spent by distributing grants to organizations that conduct research, trials and programs related to stem cells. Additionally, $1.5 billion would be used to fund research on therapies and treatments for brain and nervous system diseases.

Prop 14 would also expand the 29-member Independent Citizen’s Oversight Committee that polices the CIRM to 35 members.

Californians for Stem Cell Research, Treatments and Cures is the initiative’s leader. That organization has contributed roughly $9.3 million.

There has been no financial support in its opposition. But critics have said that Prop 14 is redundant because of the research efforts underway in the private sector and at federal entities.

Proposition 15

This initiative would amend the state constitution to require commercial and industrial properties to be taxed based on their assessed market value instead of the price when it was purchased.

Owners of properties with a combined value of $3 million or less would be exempt. Residential and commercial agriculture properties would also be exempt.

When fully implemented Prop 15 will raise between $8-12.5 billion per year. That revenue would be earmarked for local governments (60%) and public schools (40%) instead of funneling into the state’s general fund.

If passed, the switch would begin in fiscal year 2022-23, save for properties whose occupants are 50% or more small businesses—defined by the initiative as those that are independently owned and operated, own property in California and have 50 or fewer employees. Those properties would not be taxed at market value until at least fiscal year 2025-26.

Critics say the tax hike would stymie business growth and stability during an uncertain economic period brought about by the coronavirus pandemic. They also say that those additional costs would eventually trickle down to consumers and small business owners.

A who’s who of California-based business associations and chambers of commerce are in opposition.

It has the support of numerous Democratic lawmakers, including Gov. Gavin Newsom, Sen. Bernie Sanders (I-Vt.) and presidential candidate Joe Biden. It is also championed by several unions, associations and organizations representing teachers.

Several organizations, including California Teachers Association Issues PAC, Chan Zuckerberg Advocacy and SEIU California State Council, have contributed roughly $43 million in support of the initiative.

No on Prop 15 has raised roughly $30 million. The California Business Roundtable Issues PAC contributed $13.3 million.

Proposition 16

This proposition would repeal Prop 209, passed in 1996, from the constitution. Prop 209 stated that government and public institutions cannot discriminate against or grant preferential treatment to anyone based on race, sex, color, ethnicity or national origin in public employment, education or contracting. 

Within the affirmative action context of Prop 209, “discrimination” means, “to make distinctions in treatment, show partiality or prejudice.” “Preferential treatment” means, “a giving of priority or advantage to one person … over others.”

The Opportunity for All Coalition is leading the campaign to pass Prop 16, and 48 active Democratic and nonpartisan officials have shown their support. These supporters claim that passing the measure will allow diversity to be a factor in employment, education and contracting decisions. They cite Prop 209 as a major factor in the steep decline of university acceptance for Latinx, African-American and Native American students.

Californians for Equal Rights is leading the opposition. One of the group’s chairpersons, Ward Connerly, was a chairperson behind Prop 209. Two active Republican officials have opposed Prop 16, as well as a number of Asian-American groups, who say that repealing 209 will lead to a decline in Asian-American students being accepted into universities.

If Prop 16 passes, other state and federal laws that prevent discrimination would remain in place.

Learn more about all of the statewide ballot measures at the California Secretary of State website.


Click here to see all of our ongoing 2020 election coverage.

Local Rappers Reinvent Their Sound for Stress Nada’s First Single

Local MC Scorpz the Venom has been rapping for 15 years and has carved out a successful career in the underground scene. But in 2018, he wanted to see if he could stretch his sound a little outside of the standard hip-hop lines. So he called up his frequent collaborator Fury Figeroa to work on a track with him. Fury has been in the hip-hop scene even longer—almost two decades—and has worked with Scorpz for the past seven years.

The two created the track “Pesos,” which mixed elements of reggae, rock, dub and just a dash of hip-hop. Scorpz laid down an acoustic reggae guitar track, while Fury filled out the rest of the parts. After another collaboration, “The Big Hustle,” in which the duo seemed to be experimenting more with reggae, rock, and R&B than rap, they were forced to consider whether these two songs should be Scorpz tracks—or something totally new. Stress Nada was born.

“We felt like it could be something bigger than what we had intended. It could be its own movement, because it was so different and original. Like its own genre,” Fury says. “It’s a little too different from what we were doing as hip-hop, so let’s create a whole band, new name, and see what happens.”

Both artists continued to work on their individual hip-hop careers—they did a joint headlining West Coast tour this past March, just before Covid-19. At the same time, they continued to write music for Stress Nada. In September, they released their first official single, “Get On My Level,” a taste of their upcoming self-titled full-length, which will be released in early 2021.

It’s a chill, funky track with soulful vocals, featuring Scorpz fingerpicking a repeating acoustic guitar groove while Fury plays a fat bass line—all of it stitched together with a mid-tempo hip-hop beat.

“It’s real feelgood, upbeat, positive stuff,” Fury says. “We just decided we wanted to keep it on that level.”  

With the release of their debut single, the group has emerged fully formed and ready to make a huge impact in 2021. When the two MCs headed out for tour last March, they had seven songs and were talking about the possibility of prioritizing Stress Nada. Covid-19 accelerated that process. Now it’s their main focus. Fury even bought a bass guitar, so that he could play an actual bass on the album instead of just his synthesizer, giving the songs a much more visceral groove.

As the year progressed, they saw the relevance of the positivity they were trying to spread. The message in their music—that happiness is something you choose, no matter the circumstance—is baked into every note of music they’ve created for Stress Nada.

“The whole ups and downs of life, and the uncertainties that we all face, especially this year—everything’s changed, and who knows if it’s ever going to go back to normal?” Fury says. “We’re trying to keep a positive outlook and say, ‘Hey look at the bright side of things.’ It is challenging. You can’t really depend on any person or thing to bring you the happiness. Happiness comes from within. It’s a personal decision.”

For two hip-hop veterans, crafting an album for Stress Nada was a totally new experience. Suddenly they were dabbling in all these styles that hadn’t been part of the mix before. But it was also an extension of the creativity they’ve been fostering since the early 2000s. They just widened those edges a bit.  

“I’ve been listening to a lot of other genres more than I have in the past. Reggae, roots and rock. Analyzing some of the arrangements and mixing it in with our own style,” Fury says. “We’re not scared to try something new and experiment. We’re still going to be doing our hip-hop thing. We’re just trying to create a whole new audience for this. But still trying to maintain our flavor so they know it’s us.”

For more information, go to stressnada.com.

Watsonville Businesses Embrace Outdoor Operations

As many shelter-in-place restrictions remain in place due to Covid-19, state, county and city officials have looked for ways to allow businesses to open safely.

This has included moving outdoors: onto sidewalks, into parking lots and even streets. Watsonville businesses have slowly been making the move, from beauty parlors to restaurants.

Integrity Wines, at 135 Aviation Way #16, had its Temporary Encroachment Agreement approved the Friday before Labor Day Weekend. Within 24 hours they had moved their tasting room out into the parking lot.

The winery had been waiting for the right moment to do so since shelter-in-place began. At first, they were focusing on virtual wine tastings and online sales.

“With sunny weather, and permission to be outside … that was the right indicator,” said Mark Hoover, who owns the winery along with his wife, Gail, and business partners Eric and Luciana Silverman. “And the city of Watsonville has been fabulous to work with … they’ve been bending over backwards to help.”

Added Eric Silverman: “We wouldn’t be doing this if it wasn’t for how gracious the city has been. For me, going into this was a bit intimidating. But they were intent on making sure we could open.”

Integrity Wines is one of 14 businesses who have been granted Temporary Encroachment Agreements since June. The permits allow businesses to move out onto areas of private property and public spaces such as city parking lots. Suzi Merriam, Community Development Department director for the city, said that it took awhile for the program to come together.

“At the start it was time consuming for both staff and applicants,” Merriam said. “But our team did a great job of tweaking the requirements … it’s now a lot easier for everyone.”

The permits are free. The application includes a list of requirements, such as technical standards for canopies and other coverings. ADA compliance and current Covid-19 guidelines are required.

“We just want our businesses set up to succeed and thrive,” Merriam said. “If you have moved outside without getting a permit. Please, reach out and we can help. Our main goal is getting businesses to operate smoothly.”

As more Watsonville businesses have applied for the permits, the city is now looking to use public areas. This month they kicked off a program allowing “parklets,” which typically extend out from sidewalks into parking spots.

Santa Cruz has recently closed off portions of its downtown to allow for more parklets. Even prior to Covid-19, cities such as San Jose used them along their busy shopping sectors.

“Parklets are not a new concept,” said Maria Esther Rodriguez, assistant director/city engineer of the Public Works Department. “They are used for dining, seating, bike parking … they allow businesses to be more inviting, for people to feel comfortable.”

But the concept is new for Watsonville. Rodriguez said that opening up sidewalks and public parking is complicated—especially since Main Street is part of Route 152, bringing Caltrans into the equation.

“We have to be mindful of many things,” Rodriguez said. “Businesses need to work together, and be sensitive to their neighbors, who share the street with them.”

If a business is interested in installing a parklet, they should contact Public Works directly at 831-768-3100. Business owners can purchase a pre-fabricated parklet or build their own. Rodriguez says that while the parklets are meant to be temporary, there is a possibility to extend their use.

“We recognize this is a substantial investment,” she said. “Parklets are good for at least a year … then we might be able to expand it from there.”

For Mark Hoover, reopening the tasting room has been a positive move during a challenging season. The pandemic and the recent wildfires have had an impact on Integrity Wines; between 30-35% of its premium product has been impacted by smoke taint and heat.

“This was the toughest season we’ve ever had to deal with,” Hoover said. “So opening up here, it’s been great … for us, but also for the community. It gives people somewhere to go.”

To apply for a Temporary Encroachment Agreement and for information on the city’s parklet program, visit cityofwatsonville.org.

Katz Cancer Resource Center Promotes Breast Cancer Awareness

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October is Breast Cancer Awareness Month, and the Katz Cancer Resource Center (KCRC) at Dominican Hospital is promoting the importance of regular screenings. They work closely with the Dominican Breast Center, which offers the screenings and exams, and aim to educate both patients and the public.

“Screening for breast cancer is vital,” said Oncology Certified Nurse Renee Aispuro Gonzalez. “The goal is to catch things early. A lot of times, the cancer is curable.”

According to the American Cancer Society, breast cancer is the most common cancer diagnosed among women in the United States and the second leading cause of cancer-related death.

Breast cancer occurs when cells in breast tissue change and divide, resulting in a lump or mass. As there are typically none or very few symptoms at first, regular breast screenings and check ups are vital in prevention.

While most start regular screenings at age 40, KCRC recommends that younger people be vigilant—especially if they have a family history of cancer or other genetic abnormalities. And though they only make up 5% of cases, men can be diagnosed with breast cancer, too.

Gonzalez also recommends that people learn how to perform a self-exam. There are many resources online on how to do so.

“It’s a good way to know your own body,” she said. “I had a patient in her 20s—she was being told that the lump in her breast was just a cyst. She knew it wasn’t normal, and kept advocating for herself. It turned out it was cancer.”

Katy Pagliaro, clinical coordinator at KCRC, added that it is important for patients to not compare their cancer cases, as there are many different types.

“People will be given a diagnosis and go get information from other patients,” Pagliaro said. “But it’s really important not to compare… everyone’s experience is unique, so treatment and information will differ.”

Kathy Finnigan, manager of Oncology Services, explained that this is why cancer treatment has changed over time. 

“In the past we treated cancer by location, by where it was in the body,” Finnigan said. “Now we’re treating it by people’s biological profile… by what is driving the cancer to change that person’s cells.”

Every October, the National Breast Cancer Foundation kicks off Breast Cancer Awareness Month, a campaign to raise awareness of the disease. Their website lists various resources and ways for people to help. The pink Breast Cancer Ribbon has become a universal symbol of the disease and a way for people, businesses and agencies to spread awareness and raise money.

The Watsonville Police Department has launched its Pink Patch Project Campaign, with proceeds benefiting KCRC. The patches will be available to the public for $10 at its lobby Monday-Thursday from 9am-4pm. 

“The Watsonville Police Department has been very helpful in raising funds,” Gonzalez said. “They are a great ally.”

KCRC also acknowledged the Dominican Hospital Foundation, who have aided them year-round in providing grants for patients with special needs.

“It’s all about education,” Finnigan said. “When people have a better grasp of what’s going on, and they know there’s someone who will support them, it reduces their anxiety.”

The Katz Cancer Resource Center is complying with local and statewide Covid-19 guidelines, including temperature checks, masks/face shields and social distancing, as well as rigorous sanitization. Visits to the center are by appointment only. For information, call 462-7770.

To schedule a breast cancer screening, call the Dominican Breast Center at 831-476-7711. Watsonville Community Hospital, at 831-761-5626, and Sutter Health, at 831-458-5521, also offer screenings and support.

Internet Company and Educators Work to Bridge Digital Divide

A team of local educators is teaming up with a Santa Cruz internet provider to bridge the digital divide and bring broadband service to families who have been unable to access it.

The Equal Access Santa Cruz County (EASCC) fund is a way to bring internet access to the estimated 15,745 students in Santa Cruz County who do not have it.

That high number gives the county a C- on the California Broadband Infrastructure Report Card, according to the Central Coast Broadband Consortium.

EASCC is a project of Cruzio Internet, the Santa Cruz County Office of Education (COE), Pajaro Valley Unified School District (PVUSD) and the Community Foundation of Santa Cruz County.

The EASCC plan is a way to expand coverage and provide free and subsidized high-speed internet to dozens of low-income families and students. The program provides families with free internet service including state-of-the-art home Wi-Fi for three months, then a heavily-discounted rate thereafter.

“We’re literally looking at the future of Santa Cruz County in the effort to educate local students,” Cruzio President Peggy Dolgenos said in a press release. “Doing schoolwork on the internet is an increasingly important part of education, and in the pandemic it’s become vital. It’s an honor to work with the Community Foundation to extend true broadband equally throughout the county.”

Organizers say that an estimated 1.2 million students throughout California do not have an internet connection, 71% of which are Black or Latinx. 

This comes at a time when the Covid-19 pandemic has forced students locally and across the state to learn from home.

PVUSD has provided 3,000 wireless hotspots to its students, and is planning to provide more. That is important for students who live in the rural parts of the county, and in places lacking wireless infrastructure such as migrant labor camps.

But low-income families still struggle to pay for wireless service, even where broadband is available.

“Digital equity and connectivity represent an important front in our efforts to give disenfranchised communities the access and opportunity they deserve,” said COE Superintendent of Schools Faris Sabbah in a press release.

When Cruzio announced an earlier plan to supply subsidized internet to low-income students, the company received 200 calls within just a couple of days, according to a press release. More than 30% of Cruzio’s total broadband installations in the following two months were subsidized.

Knowing the need was greater than the company had anticipated, Cruzio teamed up with the Community Foundation to establish EASCC. 

“Since the first day of school closures back in March, our community has become acutely aware of how stark the digital divide is and how harshly it impacts kids,” said Community Foundation CEO Susan True in a press release. “But, we’ve also seen how much this community wants to bridge the divide and give all children the opportunity to succeed. Equal Access gives the community a way to help and make a big difference right away.”

Monterey Bay Economic Partnership, the Central Coast Broadband Consortium and the City of Watsonville have also contributed to the EASCC program.

The project is already underway. In August the PVUSD board approved a plan for Cruzio to install wireless internet infrastructure on the rooftops of the Pajaro Valley High School gym, the Henry J. Mello Center, the E.A. Hall Middle School gym and the district office at 294 Green Valley Road.

“PVUSD is committed to closing the digital divide and ensuring that our students have access to reliable internet services,” said Superintendent Michelle Rodriquez in a press release. “As we engage in a Distance Learning instructional mode, connectivity is more important than ever for student participation and learning.”

At the same time, Cruzio, PVUSD and the COE have been working with the Watsonville Rotary club and EASC to construct high-speed wireless internet connectivity to the Buena Vista Labor Camp, where 160 low-income student families live.

“The Covid-19 pandemic has further exposed inequities in our society that must be addressed. Requirements of distance learning make internet access an essential service that all households need so that children have an equal playing field when it comes to their education,” said Watsonville Rotary President Kristin Fabos in a press release. 

For more information, visit cfscc.org.

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