What do you think about rent control in Santa Cruz?

“It’s necessary. It makes it so that the average Santa Cruz resident can live here.”

Charles Craumer

Santa Cruz
Fly Fishing Guide

“It’s going to happen, but it will be ineffective because people will figure out a way around it.”

Steve Carlson

Santa Cruz
Retired Physicist

“I think rent should be determined by the income of the area. ”

Michael Jack

Boulder Creek
Unemployed

“There should be rent control in Santa Cruz. Not everyone is high tech, not everyone has a lucrative job, and as Silicon Valley prices push people out, it’s driving the prices up everywhere else. ”

Pete Mayorga

Boulder Creek
Software Engineer

“Great for renters. Should have happened 15 years ago. Not so great for homeowners.”

Chana Landi

Felton
Home Maker

Fortino Winery’s Maribella Pairs Perfectly With Luxury

When I stopped by Fortino Winery for a tasting recently, a favorite of mine that day was their Maribella red wine. One of the winery’s staples—there’s no bottling date on the label—the wine’s medium body and natural sweetness grab one’s attention. And at the price of $21, you’re getting a delicious wine at a reasonable cost.

“Three expressive grapes lead to an elegantly dark ruby color,” says winemaker Gino Fortino of the Maribella’s blend of lush fruit—harvested in Santa Clara Valley. Under the guidance of Fortino, this delightful blend is bursting with flavors of plum and black cherry, with “notes of dark chocolate that fill the glass.” Named in honor of Gino’s mother Marie, who founded the winery with her husband Ernest Fortino in 1975, the Maribella, says Gino, is a perfect fit for a luxurious dinner or just for sipping.

Gino, who has been making wine and running the winery with his sister Teri since their father handed over the reins in 1995, carries on the tradition of making wine the way his Italian immigrant father taught him—and half of their 50 acres of land are still dry-farmed, producing more flavor-intense grapes.

When you visit Fortino Winery’s tasting room, try their famous Almond Sparkling Wine with almond essence and delicious marzipan flavors.

Fortino Winery, 4525 Hecker Pass Hwy., Gilroy, 408-842-3305. fortinowinery.com. Open daily except Monday.

 

True Olive Connection

Not only does the True Olive Connection (TOC) sell an impressive assortment of vinegar and olive oil from all over the world, the store also carries a plethora of interesting spices, food and gift items, including: Lori Vainer’s granola—a healthy mix of oats, coconut, candied pecans, cranberries, cherries and more—which she makes in her Aptos kitchen; local Twins Kitchen conserves; Scotts Valley-based California Jam Queen’s products; and Carmel Berry Company’s Elderflower Cordial, a favorite to drizzle on desserts. TOC in downtown Santa Cruz always participates in First Friday Artwalk, so check it out.

True Olive Connection, 106 Lincoln St., Santa Cruz, 458-6457; and 7960 Soquel Drive C, Aptos, 612-6932. trueoliveconnection.com.

Los Pericos’ Top-of-the-Line Tacos

I believe that it’s better to regret eating too many tacos than too few, which is something to keep in mind when ordering Perico tacos from Taqueria Los Pericos. These hefty beasts might qualify as a meal on their own, but only eating one will just make you want to eat another. Better safe than sorry.

The line at this beloved taqueria on the corner of River and Water streets is usually out the door at lunch time. Under different circumstances, this might allow a diner to survey their four LCD menus hanging above the register—full of other people’s favorite items, I’m sure—but no matter how many times I’m tempted by something else, I’m never able to ignore the siren’s song of their signature taco.

As with many great works of taco creation, the devil is in the details. They offer a generous portion of meat, so much so that maintaining the structural integrity of double-layered corn tortillas requires some dexterity and concentration. It’s always a multi-napkin experience.

I usually get one filled with pastor and one of something else, and the pastor taco is always the better of the two. It’s absolutely some of the best pastor in town, from the combination of spices absorbed by the slow-cooked pork to the textural delight of plenty of little crispy end pieces.

But before the meat goes down, the geniuses at Los Pericos do something that I do in my own home but almost never see at taquerias—they put cheese on the tortilla while it’s on the griddle. It might be just a few shreds of Monterey Jack, but it makes a huge difference in flavor and texture. Sometimes a few pieces of cheese will escape the confines of the tortilla on the griddle and make a crispy, cheesy edge on your taco. If you are lucky enough for this to happen to you, you are #winning, my friend.

The Pericos taco is finished with diced white onion, chopped cilantro and creamy slices of avocado—fresh flourishes that a protein-heavy taco like this needs. They almost trick you into thinking you’re eating a light lunch. You’re not, but if you’ve already come this far, you’re not turning back.

Film Review: ‘Isle of Dogs’

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You don’t have to consider yourself a “dog person” to get a kick out of the new Wes Anderson comedy Isle of Dogs. But if you do happen to share your space with a creature of the canine persuasion, you’ll find even more to love in this wry social satire in which political chicanery is thwarted by one plucky boy, abetted by a pack of exiled, abandoned hounds.

Anderson wrote the clever script from a story he concocted with Roman Coppola, Jason Schwartzman and Kunichi Nomura. Told in meticulously crafted, yet exuberant stop-motion animation, the story is set in a kind of alternative Japan, “20 years in the future,” when an epidemic of Dog Flu has swept across the metropolis of Megasaki City. To combat further outbreak, all dogs in the city are rounded up and quarantined to Trash Island, the city’s offshore garbage dump—left to fend for themselves amid mountains of trash, rats and rain.

To promote this drastic solution, corrupt Mayor Kobayashi launches the program by exiling Spots, the loyal guard dog who belongs to the mayor’s 12-year-old ward, Atari (voice of Koyu Rankin). But the mayor underestimates the bond between a boy and his dog. Atari steals a miniature Junior Turboprop and flies alone to Trash Island, determined to find his pet.

There, he’s befriended by a pack of domesticated canines. Despite their formidable names—King, Rex, Duke, Boss—they’re not adapting well to their lives of newfound freedom, and miss their masters. Stalwarts from Anderson’s usual stock company of players voice the dogs—Edward Norton, Jeff Goldblum, Bill Murray, and Bob Balaban—although it might take a couple of viewings to match up the voices with the correct doggy personalities.

Except for alpha dog, Chief (voice of Bryan Cranston); he’d be the leader of the pack, if he wasn’t such a loner, and (gasp!) a stray. He disdains the democratic way the others put everything up for a vote when action is called for. Still, unaccustomed to creature comforts himself, he keeps an eye out for them, always exhorting them to buck up, and not give in to despair. “You’re acting like a bunch of household pets!” he exclaims, if he feels like their survival instincts are weakening.

Despite Chief’s misgivings, the dogs team up to help Atari find his missing pet. (Nerd insider joke: one chapter of the story is titled “The Search for Spots.”) Meanwhile, back on the mainland, Mayor Kobayashi carries out his draconian anti-dog fear-mongering, despite scientific evidence, public disapproval, and student protests, closely guarding his secret financial connection to a corporate entity out to replace live pets with robot dogs.

The way Anderson puts the movie together is as entertaining as the story. A prologue of ornate screen paintings reveal how dogs used to be “kings” until the cat-loving Kobayashi Dynasty took over a few centuries ago. (Well, at least cats themselves are not depicted as villainous!) Gorgeous snippets of stylized Japanese Noh theater inform the action, and robotic gadgetry—from ingenious to ridiculously malfunctioning—pops up all over the place.

The actors (including Scarlett Johansson, as a strawberry-blonde “showdog” named Nutmeg, Ken Watanabe, Greta Gerwig, and Yoko Ono, among many others) all deliver lines in their native accents and languages, so Anderson gets comic mileage out of the fact that the dogs who speak in American English can’t understand the Japanese characters, like Atari. (Yet they communicate the way humans and dogs have for centuries, via “fetch” games and doggie treats.)

Anderson also assembles an outstanding musical score. Along with Alexandre Desplat’s original compositions, the soundtrack pulses with Taiko drumming, musical phrases borrowed directly from Kurosawa samurai movies, an unexpected dollop of Prokofiev, and the laid-back, yet weirdly edgy pop song, “I Won’t Hurt You,” from ’60s psychedelic rockers The West Coast Pop Art Experimental Band.

Overall, this is sly, smart social commentary, as much fun as a barrel of puppies.

 

ISLE OF DOGS

***1/2 (out of four)

With the voices of Bryan Cranston, Koyu Rankin, Edward Norton, Bill Murray, Jeff Goldblum, Greta Gerwig, and Scarlett Johansson. Written and directed by Wes Anderson. A Fox Searchlight release. Rated PG-13. 101 minutes.

 

Music Picks Apr. 4-11

 

Live music highlights for the week of April 4, 2018.

 

WEDNESDAY 4/4

FUSION

CARLOS NAKAI

Have you ever seen Native American flute master R. Carlos Nakai in a Hawaiian shirt? I hadn’t either—until this week. But Nakai’s current quartet project is showcasing a different side of the renowned artist. The R. Carlos Nakai Quartet (RCNQ) is a fusion outfit that blends international styles and has a sonic range spanning from quiet and meditative to irresistibly groovy. Comprising Nakai on flutes, trumpet and voice; Will Clipman on drums, percussion and voice; AmoChip Dabney on saxophones, keyboards and voice; and Johnny Walker on bass and voice, the quartet brings new life and a collaborative spirit to traditional sounds. CAT JOHNSON

INFO: 7:30 p.m. Flynn’s Cabaret, 6275 Hwy. 9, Felton. $25. 335-2800.

WEDNESDAY 4/4

ROCK

GETAWAY DOGS

For the last five years, the “cushy bedroom psychedelic bossanova” of the Getaway Dogs has provided dreamy tunes for Santa Cruzans to sit back and relax to. Fresh off their performance at the Santa Cruz Music Festival, this Wednesday the Dogs return to the Crepe Place with friends Spooky Mansion for a night of mystic melodies and floating fantasies. MAT WEIR

INFO: 9 p.m. Crepe Place, 1134 Soquel Ave., Santa Cruz. $8. 429-6994.

WEDNESDAY 4/4

POP/ROOTS

MARIA MULDAUR

An acclaimed artist who topped the charts with her 1974 hit song “Midnight at the Oasis,” Maria Muldaur expanded her musical footprint to include roots, folk, blues, bluegrass and more. With a whopping 40 albums to her name, Muldaur has been a familiar presence on the pop music scene for the last four decades. Her latest project, dubbed “Jazzabelle,” is described as an “intimate evening of naughty

bawdy blues and vintage classic jazz.” CJ

INFO: 7:30 p.m. Michael’s on Main, 2591 Main St., Soquel. $20. 479-9777.

THURSDAY 4/5

FUNK

MAIN SQUEEZE

In its early days, funk band the Main Squeeze fancied itself a party band over at Indiana University, where, we can assume, they provided the soundtrack to many a debaucherous late night. Times have changed, and the funketeers have matured, but they’re no less dancey. They hit the road with Santa Cruz as one of their stops, and an incredible new album waiting in the wings. Produced by Randy Jackson (The guy who used to say “Dawg” on American Idol), Without A Sound is a personal, emotive grooving record with a heavy dose of funk and a splash of rock and soul. AARON CARNES

INFO: 8:30 p.m. Moe’s Alley, 1535 Commercial Way, Santa Cruz. $10/adv, $15/door. 479-1854.

THURSDAY 4/5

FADO

ANTÓNIO ZAMBUJO

Acclaimed Portuguese guitarist and fado singer António Zambujo is part of a long line of many outstanding fado singers that includes the legendary Mariza and Dulce Pontes. A star whose 2002 debut album, O Mesmo Fado, garnered him critical acclaim and “Best New Fado Voice” honors from Radio Nova FM, Zambujo went on to become an internationally known sensation and recipient of even more awards, including the prestigious Amália Rodrigues Prize by the Amália Rodrigues Foundation in the category of “Best Male Fado Singer.” CJ

INFO: 7 p.m. Kuumbwa Jazz, 320-2 Cedar St., Santa Cruz. $25/adv, $30/door. 427-2227.

FRIDAY 4/6

COUNTRY

DEVIL MAKES THREE

Your eyes do not deceive you! Santa Cruz’s prodigal sons (and daughter) are coming home to spread their roots and rock the Catalyst again. This is one band that needs no introduction as they have been a hometown favorite for nearly two decades, blending the folky sounds of the Santa Cruz Mountains with blues, jazz, honky tonk and a little bit of country swagger. MW

INFO: 9 p.m. Catalyst, 1011 Pacific Ave., Santa Cruz. $35. 429-4135.

SATURDAY 4/7

ROCK

AL JARDINE

When you think of the Beach Boys, who comes to mind? Brian Wilson, of course, and his various brothers (and asshole cousin Mike Love). But hey, don’t forget Al Jardine! He’s an original member, and every bit the fantastic, dreamy singer that the Wilsons were. In 2010, he released his official debut studio album, A Postcard From California. It was recorded in Big Sur with some local musicians and some amazing guests (Neil Young, Brian Wilson, Steve Miller). It’s sunny, poppy, and everything else you’d want from an original Beach Boys member. AC

INFO: 7 p.m. Rio Theatre, 1205 Soquel Ave., Santa Cruz. $33.50/adv, $49.25/door. 423-8209.

SATURDAY 4/7

ROCK

STONEFIELD

Raised in Australia on their parents’ vast record collection, which includes everything from Deep Purple to Zappa, the four hard-rocking sisters of Stonefield not only absorbed the wide scope of classic rock’s heyday, but also developed an instinctual chemistry that sounds as natural as breathing. AC

INFO: 8:30 p.m. Catalyst, 1011 Pacific Ave., Santa Cruz. $8/adv, $10/door. 429-4135.

SUNDAY 4/8

JAZZ

LEE RITENOUR WITH DAVE GRUSIN

When it comes to paying the rent, it’s safe to assume that Dave Grusin doesn’t need this gig. The pianist spent four decades as an A-list Hollywood film composer, with a gaudy list of credits from 1967’s Divorce American Style and 1973’s Robert Mitchum classic The Friends of Eddie Coyle to his Oscar-winning score for 1988’s The Milagro Beanfield War and my personal favorite, the rollicking piano-driven soundtrack for 1993’s The Firm. He co-founded the extremely successful label GRP, which released around a dozen albums by Lee Ritenour, an accomplished guitarist with a passion for Brazilian music. The longtime friends have been touring together in recent years, a partnership that brings out the burnished lyricism of both players. ANDREW GILBERT

INFO: 7 and 9 p.m. Kuumbwa Jazz, 320-2 Cedar St., Santa Cruz. $35-$47. 427-2227.


IN THE QUEUE

SIX STRING PHARMACY

“Acoustic power duo” out of Monterey County. Thursday at Henflings

JACK TEMPCHIN

Legendary songwriter behind numerous Eagles hits. Thursday at Flynn’s Cabaret

GRATEFUL BLUEGRASS BOYS

String band tribute to Bob Dylan, Van Morrison, the Rolling Stones and the Dead. Friday at Michael’s on Main

DON CARLOS

Reggae legend. Friday and Saturday at Moe’s Alley

GODDAMN GALLOWS

Rockabilly, psychobilly, punk and bluegrass. Sunday at Catalyst

Giveaway: Ray Charles Project

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A rock ’n’ roll hall-of-famer who transformed popular music, Ray Charles left a legacy that can’t be duplicated—but that doesn’t mean we don’t love when people try. Charles gave us so many hit songs, including “Hit the Road Jack,” “I Wonder,” and “Georgia On My Mind,” to name just a few, that will be kept alive for generations to come. On April 4, a star-studded cast of Bay Area musicians, including Santana vocalist Tony Lindsay and blues guitar shredder Chris Cain, pay tribute with the Ray Charles Project. Put on your dancing shoes and celebrate the life of a legend. 

INFO: 4 p.m. Sunday, April 22. Moe’s Alley, 1535 Commercial Way, Santa Cruz. $20/adv, $25/door. 479-1854. WANT TO GO? Go to santacruz.com/giveaways before 11 a.m. on Friday, April 13 to find out how you could win a pair of tickets to the show.

Love Your Local Band: Carolyn Sills Combo

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Americana legend Dale Watson founded the Ameripolitan Awards to honor new musicians playing the classic roots style of country music. It was his way to push back against the blandness of modern mainstream country.

Local musician Carolyn Sills’ Western-swing blend the Carolyn Sills Combo had been nominated for an Ameripolitan before, but at the awards ceremony in Austin last month Sills heard their name called for the first time as winner of the Western Swing Group category. It was a surreal moment, she says—she gave a speech and got a big round of applause, then went backstage where she was showered with congratulations.

“A bunch of our idols were back there: Rosie Flores, Reverend Horton Heat,” says Sills. All those other people congratulating us, and telling us they voted for us, which was really exciting.”

Their earlier nominations saw some doors open for her group, which includes guitarist/vocalist Gerald Egan, percussionist/singer Sunshine Jackson, drummer Jim Norris, and steel guitar player Charlie Joe Wallace. And with this year’s win, she’s seeing even more interest—which comes at a great time as they are hoping to tour more, and release a new record this year.

“We’re still a small band, so to be able to get this recognition, and everyone to be so excited about the award was very nice. Definitely it’s a feather in our cap,” Sills says. “We have great friends and fans in town and people that are just so excited that we brought the trophy home. It’s definitely a win for the Santa Cruz contingent.”

Sills’ next local show will be at Flynn’s on April 7, which will be a fundraiser for local resident Fleet Montgomery, who’s currently dealing with hefty medical expenses.

INFO: 8 p.m. Saturday, April 7. Flynn’s Cabaret, 6275 Hwy. 9, Felton. $15/adv, $20/door. 335-2800.

Wayfinding Finds Its Path Forward

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Santa Cruz signage is getting a long-awaited update—seven years in the making, to be precise—and designers are making the most of every sign’s real estate.

In the city’s Wayfinding project, each sign’s front side will direct drivers, pedestrians, and cyclists toward parking and tourist attractions, while the back of each sign will guide them in a more visual way, with selected images of local public art indicating a specific part of town. Spanning from the Westside to the harbor, the signage is designed to provide a unique canvas for attentive viewers to get an experience of the neighborhood they’re approaching.

“We’ve taken pieces of artwork from the Beach Flats, so you see glimpses of it as you’re heading that direction,” says artist Jon Rawls, the local artist tasked with curating the art selection. The same goes for the Westside and downtown.

Wayfinding should help orient drivers toward parking so they can get out and enjoy the walkability of Santa Cruz, says Bonnie Lipscomb, the city’s of economic development director. Once out of their cars, visitors will be able to get information from more detailed kiosk maps to help them navigate between areas like the San Lorenzo Riverwalk, downtown and the wharf.

The $1.4 million effort first began in 2011, but got put on hold by the dissolution of California’s redevelopment agencies at the end of that year. That money thawed four years later in 2015, according to the economic development department’s website.

The new signs, scheduled to be installed this fall in 175 locations around the city, are supposed to create a cohesive look that’s uniquely Santa Cruz, and Lipscomb says her staff has struck a deal with the public works department to take down more signs than they put up in an effort to reduce visual clutter. It’s been nearly 20 years since city workers installed the old purple-and-teal directional signs.

Lipscomb updated the City Council about Wayfinding at a March 27 meeting alongside consultants from the Pasadena-based Hunt Design group, which is taking the lead on the project.

The consultants, Jen Bressler and Emily Morishita, held two community listening sessions, gathering input on the signs from more than 80 people. And the designers apparently realized that even their own enthusiasm for signs was no match for the passion of the Santa Cruz community. The designers’ original idea was to incorporate the redwoods and waterfront into the design, before they heard the community preferred a more modern, simple look.

On the front of each sign, the designers have settled on the unofficial city colors, blue and yellow, which appear at both UCSC and on the Santa Cruz Warriors’ uniforms. A simple yellow-and-blue “P” sign will direct vehicles toward parking.

Three gateway signs will be placed at the main entrance corridors including the Westside, the wharf, and the intersection of Highway 17 and 1, near Ocean Street. The design proposal to the City Council shows a tall post with the words “Santa Cruz” illuminated in a soft LED lighting at night. Some smaller gateway signs will go on the city’s eastern borders.

Economic Development Coordinator Amanda Rotello says the city may also change the River Street sign away from the unhelpful—perhaps even slightly misleading—“Welcome to River Street: Downtown Santa Cruz.” The new sign may read simply “Welcome to Santa Cruz.”

 

4 Things to Do in Santa Cruz Apr. 4-10

Event highlights for the week of April 4, 2018.

 

Green Fix

Annual Dahlia Tuber Sale

popouts1814-green-fixThere are few low-maintenance flowers that yield as stunning results as the dahlia, but you have to do the work to get there. Dahlia plants bloom from tubers, which look like little magical sprouting potatoes you put in the ground. After planting the tuber, you can expect dahlias to bloom around eight weeks later, but try to refrain from watering immediately after planting, since tubers can be prone to rot. These perfectly symmetrical little poms come in beautiful fiery hues perfect for a mid-summer bloom. Show up early for the best selection.

INFO: 9-11 a.m. Saturday, April 7. Red Apple Cafe. 783 Rio Del Mar Blvd # 15, Aptos. mbdahlias.org. Free.

 

Art Seen

Contra Dance

popouts1814-art-seenContra dancing is as much about socializing as it is about dancing. Of course there is dancing involved—a lot of it—but it’s also kind of like high-speed dance dating without time for the ensuing awkwardness. Contra dancing takes place in sets and consists of two lines, where your partner (if you have one) is usually across from you in the other line. Dancing experience isn’t necessary, but there is a beginner’s workshop 20 minutes before the dance that is recommended. Bring comfortable, non-marking shoes to protect your feet and the floors and refrain from wearing cologne or perfumes.

INFO: 6 p.m. Sunday, April 8. Veterans Memorial Building, 846 Front St., Santa Cruz. santacruzdance.org. $12 general admission, $8 students.

 

Saturday 4/7 and Sunday 4/8

‘Primordial Winds’ Watsonville Taiko’s 27th Anniversary

popouts1814-taikoThe term “taiko” refers to a spectrum of japanese drums and percussion instruments and the ancient musical performance. Throughout history, taiko has been used in marches, celebrations, theater and even war. In celebration of their 27th year in Santa Cruz County, Watsonville Taiko is showcasing the wind element to portray the movement of energy and time across history. According to the group, taiko drumming awakens the winds of distance times, and is a fitting celebration of energy and power.

INFO: 7 p.m. Saturday and 2 p.m. Sunday. Cabrillo Crocker Theater. Lower Perimeter Road, Aptos. 479-6152. cabrillovapa.com. $21 general admission, $16 student/senior, $12 children 15 and under. Photo by Philip Shima.

 

Friday 4/6-Sunday 4/22

‘Our Town’

Thornton Wilder’s Pulitzer-Prize-winning play will make a dramatic scene in Santa Cruz. Our Town is perhaps Wilder’s best known work, though it is also one of his most modest in its minimalist theatrical style. Directed by local producer Suzanne Sturn, the play gives new meaning to the idea of a theater experience. The stage manager, a character in the play, breaks the fourth wall not only by directly addressing the audience, but also by prompting actors and cueing scene changes, as if the rehearsals are the final product. The play is outside of the norm, and will introduce new perspective and context to everyday life in a bold and ambitious way.

INFO: 8 p.m. Fridays and Saturdays, 2 p.m. Sundays. Center Stage, 1001 Center St., Santa Cruz. brownpapertickets.com $25 general admission, $10 students and teachers.

 

Limits of City’s Quarter Cent Sales Tax Measure

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Make no mistake about it: the city’s new quarter-cent sales tax measure won’t help fund a new Santa Cruz Warriors arena, or even a revamped Santa Cruz Civic Auditorium. Nor does it cover improvements to the Santa Cruz Municipal Wharf or Santa Cruz Fire Department’s engine fleet—each of which has been vaguely discussed and eyed for possible future measures.

Instead, the June 5 ballot measure is all about “preserving existing programs and services,” City Manager Martín Bernal says—“essentially public safety, parks and recreation.”

The city may still look for revenue in future years for bigger-ticket projects, but those would be a few years out. “There’s an interest in doing that too,” Bernal adds, noting that investment in local infrastructure fell during the recession.

Bernal and Santa Cruz’s city councilmembers have been upfront about their reasons behind the measure, which the City Council placed on the ballot when it declared a fiscal emergency in February. Part of their explanation is that the state places a cap of 9.25 percent on sales tax. Santa Cruz’s sales tax is already getting close, at 9 percent. City leaders are, in part, looking to snag that last quarter cent before some other group does with a regional measure.

The $3-million-per-year tax should allow Santa Cruz to avoid budget cuts in the upcoming fiscal year, but Finance Director Marcus Pimentel projects that the deficits will reappear in three or four years.

The City Council unanimously voted to put the measure on the June ballot, although Councilmember Sandy Brown expressed deep concerns, calling the tax “regressive” and worrying it would most severely impact Santa Cruz’s poorest residents, who spend a greater portion of their income.

“I’m not opposed to sales tax, per se. It’s more that we weren’t pursuing other taxation measures,” Brown tells GT.  Although Brown ultimately voted to place the measure on the ballot, she hasn’t decided how she’ll vote in June.

While the city’s budget has $100 million worth of details, recent news coverage has zeroed in on one cost—government pensions. CalMatters ran a March 18 column about Santa Cruz titled “How Pension Costs Clobbered One Small City.

Santa Cruz bargained with unions to negotiate new pension contributions and retirement ages in 2011. City leaders also implemented the state’s reforms more recently, but the city only sees savings from those reforms when employees leave. The city’s contributions to California’s Public Employees Retirement System (CalPERS) will exceed employee contributions for the first time ever in the upcoming fiscal year. Essentially, Santa Cruz is paying for the money that didn’t materialize in the state’s investment portfolio, given the California board’s stubbornly optimistic projections.

Pimentel, the finance director, projects that healthcare and pension costs will go up for the next four years, with more of the weight falling in the pension area. In four years, projected pension and healthcare costs will combine for nearly a quarter of the general fund budget. Pensions alone will come out to a projected 16 percent.

Many union workers are supporting the tax measure—which needs 50 percent voter approval to pass—sensing that its failure would mean layoffs to employees. And the SEIU has endorsed it.

Matt Nathanson, a public health nurse who serves on the SEIU’s local political action committee, says he and his fellow committee members heard overwhelming support for the measure in union meetings.

Bernal thinks the city would need to pass a ballot measure regardless of pension issues. He compares it to any business raising its prices.

The League of California Cities made six fiscal recommendations to local governments in January to help them balance budgets. Bernal says Santa Cruz has implemented four of those and is in the process of doing the final two, which includes the local ballot measure.

He also notes that the city was required to declare an emergency not because of any dire financial straits, but because of a technicality. He says that when Proposition 218 passed in 1996, it required local governments to declare a fiscal emergency whenever they ask for additional revenue at any point besides a general election. In this case, that would have been this November. Bernal says he didn’t recommend putting a tax on the November ballot for fear of impacting an affordable housing bond measure that former Mayor Don Lane is working on with former County Treasurer Fred Keeley. (Crowding too many taxes onto one ballot is seen as a political faux pas, one that can doom otherwise politically popular ideas.)

Elsewhere in California, other cities are asking for sales tax increases as well. Pasadena already has a 9.5 percent sales tax—some cities have secured exemptions to go above the sales tax cap—and the Los Angeles suburb is seeking a three-quarter cent increase to bring the sales tax up to 10.25 percent.

In local polling, the idea of Santa Cruz’s sales tax measure has looked popular, with 59 percent of respondents supporting it.

One measure that polled even better than a sales tax was a sugary beverage tax. Bernal hasn’t recommend pursuing that route for the June election because supporters often need to mount an aggressive campaign to pass such a measure—even in communities where the idea is popular—in order to overcome big spending from the big soda lobby.

Some councilmembers say the soda tax is still on the table for future elections. But Councilmember Brown—who remains ambivalent about the sales tax—says a sugary beverage tax isn’t easy for her to swallow either, and for similar reasons. Brown says soda taxes are similarly regressive, as lower-income families consume more of the drinks than other groups do.

Brown says she would have rather explored taxes on second homes or vacant properties.

The sales tax effectively adds a single quarter to the bill of someone who’s spent $100 at the cash register.

But Brown is still weighing the impact that a new sales tax may have on low-income families. The alternative is the impact of cutting services, which could have a big impact on low-income groups too.

“This is something that I’ve definitely been struggling with,” she says. “I do not intend to be an active member of the campaign, but I have a hard time deciding how I will be voting personally.”

 

What do you think about rent control in Santa Cruz?

Local Talk for the week of April 4, 2018

Fortino Winery’s Maribella Pairs Perfectly With Luxury

Fortino Winery Maribella
Three expressive grapes add up to one elegant wine

Los Pericos’ Top-of-the-Line Tacos

Taqueria Los Pericos taco, Perico tacos Santa Cruz tacos al pastor
Where to find some of the best pastor in Santa Cruz

Film Review: ‘Isle of Dogs’

film review Isle of Dogs
Wes Anderson scores again with clever stop-motion comedy

Music Picks Apr. 4-11

Devil Makes Three
Our picks for the best live music this week.

Giveaway: Ray Charles Project

Win tickets to Ray Charles Project on Sunday, April 22 at Moe’s Alley.

Love Your Local Band: Carolyn Sills Combo

Carolyn Sills Combo
Carolyn Sills Combo plays Saturday, April 7 at Flynn’s Cabaret

Wayfinding Finds Its Path Forward

Jon Rawls Santa Cruz Wayfinding
In the works for seven years, new signage going up soon, after funding slow down

4 Things to Do in Santa Cruz Apr. 4-10

Event highlights for the week of April 4, 2018.

Limits of City’s Quarter Cent Sales Tax Measure

City Manager Martín Bernal quarter-cent sales tax measure
Santa Cruz City Manager says possible tax prevents cuts to parks and recreation and public safety
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