Re: St. Joseph Development Proposal Adjacent to Monarch Sanctuary Lighthouse Field
Dear Humans:
We are grateful you have generously provided us a beautiful, protected sanctuary where we migrate to overwinter at Lighthouse Field.
We love that visitors come from around the world to see us and learn about our world, our umwelt, the sensory bubble that is our perceptual world.
Our species views the world through a tetrachromatic system by ultraviolet light, invisible to the human eye, to migrate, navigate and locate food sources.
We are attuned to vibration in the ultrasound range. Human frequency levels are around 20 kilohertz. Human activity doubles the background noise in 63 percent of protected spaces like national parks.
What is considered “extrasensory” in your world is simply “sensory” in ours.
An often-overlooked phenomenon is sensory pollution—human-made stimuli that interfere with the senses of other species. Because of this, impacts are ignored that shouldn’t be.
So we are asking humans to break out of their sensory bubble and consider the unique ways Monarchs experience their surroundings, the human world. “To perceive the world through our senses is to find splendor in the familiar and the sacred in the profane.” What is it like to be a Monarch?
Sincerely,
The Monarchs
The Monarchs were placed on the IUCN Red List of Endangered Species today.
The City Planning Department is holding a continuance for the public hearing on the St. Joseph Development Proposal, to be held virtually on Oct. 6, 7pm.
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As the cultural paper of record for Santa Cruz for almost half a century, I suspect that Good Times has probably always had a resident Grateful Dead expert on staff. I can tell you one thing: it’s never been me.
In the late ’90s, it was then-News-Editor Helen Meservey, who used to kick off outings to the coffee shop with “Shall we go, you and I, while we can, through the transitive nightfall of diamonds?” She got a chuckle out of the fact that I could not make heads or tails of that sentence, and to this day I still can’t really wrap my mind around it. Currently, it’s Managing Editor Adam Joseph, who I was happy to have read this week’s cover story after he told me, “I wouldn’t say I’m an expert in many areas, but as far as the Dead, I have the equivalent of a Ph.D.” There are other megafans around the halls of GT, too, like frequent contributor DNA, who once wrote a cover story for us called “I Was a Teenage Deadhead,” about the 500 Dead shows he went to while following them on tour. I remember I was shocked when I found out that our Production Operations Manager Sean George—who I have worked with for years, and always talked to about groups like Flaming Lips and Radiohead—also counts the Dead in his top five all-time bands.
The point, I guess, is that there are a lot of people around here who know and care way more about the Grateful Dead than I do, including first-time contributor Bill Kopp. And yet, I found Kopp’s piece about the taping culture surrounding the Dead totally engrossing. As someone who used to scour Logos for any Patti Smith or Lou Reed bootlegs I could get my hands on, it’s incredible how much the Dead and their fans transformed how we think about the legitimacy—and even importance—of preserving live performances.
Just a quick bit of administrative business: don’t forget that Santa Cruz Restaurant Week is Oct. 19-26; participating restaurants need to register by Oct. 7. Thanks for reading!
STEVE PALOPOLI | EDITOR-IN-CHIEF
ONLINE COMMENTS
RE: STEVE WONG
Our post-WWII baby boomer Chinese American generation is coming to terms with family and identity issues, so Steve Wong’s work is timely for contributing towards a critical mass of coming to terms with why and when our ancestors came “Longtime Californ,” and how each generation is impacting the others. It is possible that a Wong, if it’s not a paper name, could be from the original four railroad villages in Toisan, where recruits for the Central Pacific came from. It’s also possible that the Monterey Bay fishing villages were shut down by Italian and Portuguese competition which would have caused migration to agriculture in Watsonville and Salinas, Central and San Joaquin valleys, etc. The Chinese Exclusion Act from May 6, 1882 to December 17, 1943 has had concrete consequences on our southern Chinese families to this day, and on the discrimination still faced by the AAPI community as a whole. WWII in the Pacific still reverberates in today’s US Indo-Pacific policy. I hope Steve can continue to support other playwrights with similar themes.
— Lotus Yee Fong
RE: HOUSING COSTS
Re: “Tragically Naïve” (Letters, GT, 9/21): Spot on! Whether it’s NIMBYs or YIMBYs or politicians or teachers, we all need to live here, and all I hear are complaints with very little compassion or even comprehension about the problem. What I would love to see is more people willing to hire unhoused individuals for odd jobs. Pride goes a long way when it comes to getting back on your feet. Maybe something could be worked out with businesses where they sleep. I would also love to see UCSC step up. Another thought (unlikely to happen) would be making it a priority to rent to locals before accepting rental applications from out of town. Just thoughts.
— Robin
PHOTO CONTEST WINNER
LEAVE HIM A GNOME This cool-looking Treebeard type at the International Youth Hostel on Beach Hill doesn’t look too happy about having visitors, but luckily his bark is worse than his bite. Photograph by Ross Levoy.
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GOOD IDEA
FAIR MARKET
The largest job fair for BIPOC young people living in Santa Cruz is happening this week, thanks to organizing efforts by local activist Ayo Banjo. Banjo organized the event as a way to support Black, Indigenous, and youth of color entering positions in climate tech-firms—with events like this, he hopes to help close the racial gap in the climate tech industry. The event will take place this Friday, Sept. 30 at 5:30pm at the Resource Center for Non-Violence.
GOOD WORK
THEY ARE DRIVEN
National Drive Electric Day is coming up, and local organizations are hoping to help people do just that. The 7th annual Salinas Electric Vehicle Ride and Drive Event will take place this weekend, where people can test drive electric vehicles and bikes. Experts will be onsite to walk interested buyers through rebates and incentives that can lower the price of a new electric car, to make driving electric accessible to everyone.
The event will take place Oct. 2, 11am to 4pm at the Salinas Amtrak Station.
London post-punk rockers Shame was billed as the headliners, but it was apparent who the packed house came to see at the Catalyst last night.
Viagra Boys’ frontman Sebastian Murphy—Bay Area born but raised in Sweden—has so many tattoos it looked like he wore an extra coat of painted leather over his shirtless body that should have restricted his movements—he did mention he had put on some excess weight, but the unpredictable lead singer moved around the stage and slithered on the stage floor with the agility of an eastern European trapeze artist and attitude of Iggy Pop.
Murphy’s presence alone instantaneously set the audience into a sea of moshing, smash dancing and crowdsurfing as the outfit delivered “It Ain’t Nice” and “Just Like You” with a kinetic and furious bliss.
The Stockholm rockers are rude, crude—and oddly lovable. Photo: Amy C.
Post-punk is commonly ascribed to the group, but their music and persona is more Butthole Surfers meets Captain Beefheart in a dirty port-a-potty at a county fair.
Santa Cruz was definitely behind Viagra Boys as they shredded on funky punk jams like “Punk Rock Loser,” one of the many standouts on their 2022 album Cave World.
“The band’s onstage banter was surreal and humorous,” one attendee noted. That banter included a lot of talk about shrimp.
Occasionally, the theatrical vocalist grabbed a guitar and used an empty beer bottle as an impromptu slide creating a whirlwind of dissonance that seemed to blend seamlessly with the rest of the band—it was something he’d done before.
“I thought the crowd was full of geniuses,” Murphy noted with sarcasm after a fan threw a cell phone onstage.
Meanwhile, bassist Henrik Höckert, whose cueball noggin looks like it borrowed a page out of Murphy’s tattoo playbook, attacked his ax with so much intensity the walls reverberated each time he struck a chord.
Bassist Henrik Höckert making plays. Murphey’s shoes in the background. Photo: Amy C.
When Murphy started to pantomime golf, tennis and baseball—the dude is a switch hitter—the whole room knew what was coming. “Sports,” off 2018’s Street Worms, might be the band’s most well-known song.
The great thing about Viagra Boys, they don’t deliver facsimiles of their records; they allow for improvisation and much experimentation.
“I Feel Alive” featured an extended sax solo from Oskar Carls. Clad in skintight leather short shorts, he stood about a mile tall on one of the side stage speakers as he blew that alto hard.
And then, they were gone. The Swedes unleashed sixty nonstop minutes of chaotic harmony, and all that remained were their hot-to-the-touch instruments, several empty beer bottles and a hell of a lot of sweat.
It was a full house at Viagra Boys’ Monday night show at the Catalyst . Photo: Amy C.
The house lights powered on as the audience chanted, “Play one more! Play one more!” After five minutes or so, it was apparent they were done.
The short goodbye. Photo: Amy C.
Viagra Boys might want us to think they don’t care or take their music seriously, but this group features some outstanding musicians—weirdos, yes, but talented, very much so. On their 2021 LP Welfare Jazz, they cover John Prine’s “In Spite of Ourselves.” It doesn’t matter whether or not they put an absurd twist on the late great country musician’s tune; the fact that Viagra Boys are aware of the Prine song proves they’re eclectic and somewhat educated.
They might want audiences to think they’re backstage huffing model glue after the show, but I bet the guys get together for a mellow band meeting and go over what they could do better at their next show. Then they probably floss, brush their teeth and get a good night’s sleep in sweaty sheets.
Deadheads didn’t invent taping concerts. As Clinton Heylin chronicles in his exhaustive 1994 book, Bootleg: The Secret History of the Other Recording Industry, people have been making unauthorized recordings of live music since the dawn of recording technology. Using crude wax cylinder recording devices, audience members were “bootlegging” live opera performances as early as 1901.
But fans of the Grateful Dead took the practice to a new and previously unimagined level in their documentation of the group’s concert history. At first, concert tapers had to be sneaky, but by late in the Dead’s historical arc, they were acting with the tacit approval of the band.
Now, Mark A. Rodriguez has brought together the various components of this underground tradition in his new book, After All is Said and Done: Taping the Grateful Dead 1965-1995. A massive tome–nearly LP-sized, more than an inch thick and weighing in at close to four pounds–Rodriguez’s book represents 12 years of dedicated and exhaustive research. A breathtakingly impressive work, After All is Said and Done represents the kind of creative fanaticism that could only come from a Deadhead.
Loving Sculpture
The casual observer might look at the hefty, pale-yellow hardbound volume and see a book. But Rodriguez prefers to think of it as merely one of several physical manifestations that make up the project.
“I work conceptually on a project-by-project basis with many different materials,” Rodriguez explains. Those materials, he says, can involve “anything related to three-dimensional space.” And he considers the work to possess a performative dimension. Rodriguez says that his decade-plus focus on the project “involved a lot of relating to people socially to collect tapes, to discuss tapes and to get certain information.”
The tapes themselves are at the heart of Rodriguez’s project. As Stuart Krimko asserts in one of the book’s many essays, Rodriguez “was struck with the Sisyphean impulse, perhaps familiar to many completist Deadheads, to acquire a copy of a tape of every show the band ever played.” Most estimates place that number somewhere in the neighborhood of two thousand recordings. Nobody knows for sure.
And as Krimko explains, since Rodriguez was already “an active artist with a conceptual bent, it wouldn’t be a mischaracterization to call the idea itself an artistic proposition.” And that’s precisely what the author of After All is Said and Done proceeds to do.
Rodriguez characterizes the result of acquiring, organizing and archiving his collection of live Dead tapes as “what technically might be called a relief sculpture with an additive process.” By way of explanation, he points to several images near the beginning of After All is Said and Done which document his collection. To the rest of us, those photos look like huge, wall-mounted shelving units filled with thousands upon thousands of cassette tapes, each meticulously labeled, and all placed carefully in chronological order. To Rodriguez, they’re documentation of the art project he’s shaped.
There’s also the music, of course: magnetic tape capturing audio documents of the Grateful Dead onstage in all their often-erratic, sometimes transcendent glory. But the history as compiled and archived by Rodriguez also emphasizes the project’s visual aspects. These visuals are not, except in a few rare cases, photos of the band. More than 150 pages of After All is Said and Done are filled with color photos of cassette j-cards–the paper sheets upon which loyal Deadheads have inscribed not only the set lists (with plenty of “>”’s to denote those occasions when one piece of music tumbles imperceptibly into the next), but also hand-drawn artwork, fancy lettering and additional annotation.
Often the j-cards contain information relating to the tape’s generation (meaning the number of analog copies between the source tape and the one in hand) and the occasional personal note (e.g. “My favorite #1 show of old-school Dead,” written on the j-card for a 1977 show at San Bernardino’s Swing Auditorium).
When photos of band members are included on the cards, as often as not they’re of Deadhead main man Jerry Garcia, hunched over one of his distinctive electric guitars, perhaps outfitted in some bright red knee-length shorts. Bobby Weir shows up now and again, but far more common are meticulously drawn human skulls–lots of skulls–and roses and dancing bears, plus co-opted images from pop culture (Mickey Mouse, Calvin and Hobbes, Bloom County etc.). Taken together, these j-cards represent both the crowd-sourced character of the entire taper enterprise, and its fundamentally communitarian character.
Yes and No
Rodriguez made sure to maintain an open mind while researching for the book, but he admits that he began with at least a vague thesis. “I was trying to figure out if the members of the Grateful Dead intentionally sought to reinforce that taping was good,” he says.
Mark A. Rodriguez seems like a natural to put together this book, considering he has made it his goal to find a tape for every show the Dead ever played.
The answer to that question remains a bit vague. Even now Rodriguez wonders: “Was the taping phenomenon such a part of myth-making that it became a legacy? Or did [the Dead] not really have any control over it?”
While the Grateful Dead organization was involved in the project to the extent of allowing reproduction of specific images, no former members of the band were among Rodriguez’s list of interviewees. So he’s left to draw conclusions based on interviews with some of those who were around the band, and fellow expert Deadheads.
Rodriguez emphasizes that Grateful Dead Productions was cooperative, and he’s appreciative. Because of the multiple levels of red tape and multiple entities who had to sign off, it sometimes took him years to get clearance to include a particular image or document. Cases of flat-out “no” were rare—but there was one. After All is Said and Done includes photos of the San Rafael tape vault, and another in Nevada. Rodriguez hoped to include a photo showing the Grateful Dead tape vault that exists at Warner Brothers Records, the group’s label from the beginning to 1973. When he asked, the answer was a “hard and fast ‘no.’” So he decided that the next best thing would be to include a reproduction of the “no” email from Warners.
“I got shut down on that, too,” Rodriguez says with a wry laugh.
The Next Best Thing
Remarkably, Rodriguez never witnessed the Grateful Dead live on stage. “I was in elementary school when they performed last,” he admits. But he has frequently attended shows by the myriad post-Dead mutation –“Phil Lesh and Friends, RatDog and all that,” as he puts it–beginning in the 1990s. So for him, the tapes also serve as a way to reacquire that you-are-there vibe in the present day.
But for this expansive project, Rodriguez went straight to the source. Days before the pandemic-spawned global shutdown, he visited the official Grateful Dead Archive at UCSC. He sought to connect with the archivists and librarians there, hoping to gain access to “the documents that specifically lent themselves to the start of the official tapers section in 1984.”
He succeeded on that score, and the visit helped chart the project’s subsequent path. Rodriguez interviewed key figures connected to the Dead’s taped legacy, including Dave Lemieux, the Dead’s current archivist. He also spoke with archivist David Ganz, who was “kind of confused [as to] why I was interviewing him,” says Rodriguez with a chuckle.
Each interview and review of documents felt like a step forward on Rodriguez’s journey of discovery. “I took what I learned from someone–maybe based off documents I found from the archives–then found the line that would connect me to the next person,” he says. “It was an organic process, a weird detective thing. Kind of like forensics, in a way.”
The reader of After All is Said and Done experiences the journey in similar fashion. “For the most part, all the interviews are laid out chronologically as I [conducted] them,” Rodriguez says.
While there’s a kind of linear flow to the book, Rodriguez is keenly aware of the spontaneous, free-flow mindset that is often brought to all things Dead. “I wanted the book to be this experience where you could open it to a page, maybe half-complete it, and still come away with some curiosity,” he says. “Even though you might not understand the total context.”
Some of the documents that Rodriguez uncovered are reproduced in the pages of After All is Said and Done. Readers may experience a bit of cognitive dissonance upon reading the typewritten minutes of a meeting (dated July 11, 1984) at which the attendees included “M. Hart, P. Lesh, B. Weir, R. Hunter, J. Garcia, Ram Rod” and two dozen others. Business meetings aren’t the first thing that comes to mind when one thinks of the Grateful Dead, but such documents help explain the band’s collective attitude toward fan taping, and the ways in which the Dead organization’s perspective on the phenomenon changed over time.
Complete As Can Be
It’s not as if Rodriguez is any kind of a newcomer to the Grateful Dead and their work. “I’ve been researching the Grateful Dead in whatever capacity I could since I was 14,” says the 40-year-old author. And while images provide much of After All is Said and Done’s appeal, it’s much more than a picture book for the Deadhead’s coffee table. It’s filled with informative essays that round out the taper experience/phenomenon from most every angle.
“I wanted to add information that either wasn’t compiled in a succinct kind of way, or provide information that maybe didn’t exist before,” he says, noting that doing so posed a challenge. “That’s kind of a hard thing to do with the Grateful Dead,” he admits, “because so much information is out there.”
Still, there are holes in the larger narrative, especially when it comes to the band’s live onstage legacy. “The ’60s portion of their career is not as heavily documented,” Rodriguez explains. “There’s not nearly as much Pigpen-era material out there.” The Grateful Dead’s original keyboardist, Ron “Pigpen” McKernan, was a founding member who was with the group through mid-1972.
Even the official Grateful Dead vault is ostensibly complete only from 1971 onward, Rodriguez says. Still, he holds out hope that there remain gems yet to be discovered. “There’s probably reel-to-reel tape that’s mislabeled or that can’t be identified,” he suggests. But nearly as quickly, he tamps down expectations. “Those are [probably] partial recordings, and the quality of tape is probably terrible.”
For all of his extensive efforts, even Rodriguez has yet to compile an exhaustive archive of Grateful Dead recordings. “I’m still 160 or so tapes away from completing the whole collection of recordings between 1965 and 1995 that are on tape,” he admits.
The live tapes documenting points on the Grateful Dead’s arc can be enjoyed and appreciated on multiple levels; After All is Said in Done is evidence of that. The music and the homemade physical packaging that accompanies the tapes are both substantial parts of the experience. Unsurprisingly, Rodriguez takes things beyond all that. These days he tends to focus on the quality of the recordings.
“I appreciate the music,” he emphasizes. “But I appreciate the method of recording, and the existence of the actual tape that I’m listening to at any particular time.” He feels there’s often something special captured on audience tapes, a quality that more polished and professionally created recordings can lack.
“Sometimes, if it’s a soundboard, I’m like, ‘Eh, this is boring,’” he admits. “Because the sound is so boring.” He believes that a tape made by an audience member can provide “an image of the concert [itself].” One can hear ambient noises–talking, applause–“but you’re still not being taken away from the sound generated from the band,” he says.
Taken as a whole, and in sequence, Rodriguez says that Grateful Dead live tapes are also a kind of history of the evolution of recording technology. He points specifically to early ’70s FOB (“front of board”) tapes as “amazing feats of strength” by those who made them.
More images from Rodriguez’s book, which documents the taping culture of the Dead.
“They made quality recordings with limited technology,” he says.
By the Dead’s later years, there was a “taper’s section” at concerts. Rodriguez explains that the designated area arose not so much to accommodate tapers, but to move them away from other concertgoers who were there simply to enjoy the experience. “The tapers’ section steered the annoyance that was the tapers into their own area so [the Dead’s crew] didn’t have to worry about them anymore,” Rodriguez says.
Even a hardcore Grateful Dead tape collector like Rodriguez has his limits. Collectors of Pink Floyd concert recordings, for example, obsess over the provenance of the tapes (or, these days, lossless digital files). There’s a seemingly never-ending quest to source the lowest-generation copy of any given recording. The argument is that until the advent of digital audio, each successive analog copy added a layer of hiss, and removed a degree of sonic quality. The nth generation copy one might have of the January 20, 1972 premiere of Eclipse: A Piece for Assorted Lunatics (which would soon be re-titled The Dark Side of the Moon) likely boasts significantly compromised fidelity compared to the original tape.
But Rodriguez draws the line at such obsessions. “I understand that to participate in that particular bit of nitpicking would drive me absolutely insane,” he says, sidestepping the unasked question about the sanity of collecting thousands of Grateful Dead tapes in the first place.
Many bands have engendered a level of fandom that extends to tape collecting. The Beatles, Pink Floyd and many others have extensive “unofficial” catalogs filled with non- or semi-sanctioned audio. But the Grateful Dead taping aesthetic is a world apart. Rodriguez attempts to explain what he thinks makes it different. “You have such fervent energy about trying to make the best recording possible given the circumstances,” he says.
And the Dead’s laissez-faire attitude about the whole taping phenomenon set the group in sharp contrast with an artist like King Crimson’s Robert Fripp, a vigorous opponent of audience recording. With the Dead, Rodriguez says admiringly, “It was permissible [for tapers] to experiment within the concert setting.” And the result is the massive, often high-quality archive that exists today.
The tape collecting community that grew up around the band is arguably a tangible example of the Grateful Dead’s fundamental aesthetic. “One goal of this particular band was to change culture, for people to relate to each other in idealistic or ‘utopic’ fashion,” he says. The tape-trading tradition had its start among people who could afford to buy mobile recording gear. But immersed as it was in the Dead’s milieu, the practice soon became a “free distribution thing,” Rodriguez says. And that fit well into the group’s egalitarian ideals.
Rodriguez doesn’t think that we’ll ever see another audience recording-and-collecting scene like the one that exists around the Grateful Dead. “I think it stands as a phenomenon of that block of time, from 1965 to 1995,” he says. “I don’t have any expectations of that form of energy existing again.”
There may never be another audience recording-and-collecting scene as dedicated as tapers were during those three decades. Still, it continued after Garcia’s passing, as the other Grateful Dead bandmembers have continued touring in various iterations. Since 2015, Dead & Company—featuring former Dead members Weir, Hart and Kreutzmann, with John Mayer, Oteil Burbridge and Jeff Chimenti—has filled hundreds of arenas for their live shows. A photo of the taping section at Dead & Company’s recent Wrigley Park concert reveals that same devoted fanbase.
Just a few days ago, the group announced that their 2023 summer tour would be their last. But even if there are no further incarnations of the band that started it all, the Grateful Dead’s tape-sharing community will likely keep the legacy of its performances alive forever.
‘After All is Said and Done’ is available at local bookstores.
On the popular My Scotts Valley social media page, some users characterized the cultural moment that was Target’s Sept. 25 arrival on Mount Herman Road as “impressive” and “amazing.” When they wrote that they “couldn’t wait,” or that they were experiencing a “feeling of giddiness,” you might’ve thought they were talking about the Fourth of July fireworks display that returned this summer rather than a store opening.
But others weren’t so ebullient. Graham Dittman wrote, “Perfect, another big box store to wipe out all the small family-owned businesses in the area. Exactly what we need,” followed by a thumbs-down emoji. And Kelly Pettit commented, “How podunk are we that we are excited that another corporate store peddling made in China stuff has opened its doors here?”
For the understated, upper-middle-class community with a former cop—the city’s first female police officer—currently serving as mayor, this was the biggest news in months.
But for Target corporate, it was just one of nearly 30 new stores it plans to roll out this year. It didn’t even hold an in-person media event to launch the location.
Still, the store’s quiet splashdown marked a key inflection point for a Silicon Valley and Santa Cruz bedroom community with a historically homogeneous population that’s begun to change.
Some of the most vocal naysayers have criticized the way the developer of Scotts Valley Square Shopping Center, which Target now anchors, has rolled out the upgrade.
As cement was drying just outside his storefront in August, Brett Aeck, the co-owner of Earthwise Pet Supply, said his small business could no longer afford to stay in its 266 Mt. Hermon Road location after the property manager, the Pratt Company, doubled their rent.
Aeck says he made an offer on the former Payless Shoe Store location—20% above what he was paying per square foot—but says this was rejected. (The Pratt Company contends Earthwise didn’t present a strong enough business plan for that larger space.)
“They’ve kicked six of us out,” Aeck said at the time.
The shop closed at the end of the month.
Landlord Kevin Pratt says the company tried to work with owners to come to agreements about how they could stay on.
“Target is going to up the game,” he says, noting he’s been fielding offers from parties willing to pay double what he’s been charging for rent. “The complicated reality is that we have had a wide variety of tenants in that center for a long time, some cycling even before this recent change.”
And he says some tenants had fallen behind on their obligations.
“This idea that somehow by definition that all mom-and-pop operators are just perfect businesses is just not true,” Pratt says, adding they did make concessions to some tenants. “We were very gradual in raising the rents. You know, it’s a tricky thing.”
This all rubbed some locals the wrong way, particularly since those mom-and-pop businesses had remained in the beleaguered shopping center in the dark days, as Kmart faltered and then shuttered. Many lamented the loss of Chubby’s Diner, which was a Scotts Valley institution, emblematic of the community’s All-American past.
The Pratt Company had attempted to entice the owners to renovate—and even brought one of the family members to the uber-profitable-but-bland Santana Row in San Jose to demonstrate their vision.
“I know with Chubby’s, they wanted them to expand and do dinner,” Mayor Donna Lind says. “Chubby’s didn’t want to do dinner and take that on.”
Lind, who grew up in Scotts Valley, says she empathizes with the proprietors, who decided not to buy into the new direction for the plaza.
“I totally get it,” she says. “They didn’t want to be bigger.”
But on the other hand, the community has been trying—and failing—for years to bring in a bigger chain restaurant like Applebee’s, she says.
“The restaurants kept saying, ‘Eh, the population’s only 12,000,’” she recalls, adding she thinks Scotts Valley will be able to develop while maintaining its small-town character. “We’ve grown in a way that’s still kept that.”
Like it or not, state officials want Scotts Valley to build. Even Lind—who remembers the first stoplight being put in along Mt. Hermon Road—says it’s not worth fighting new requirements to significantly increase housing in the coming years.
The city must relay to the state how it plans to accommodate these units via an update to its Housing Element, a state-mandated land-use document that is due Dec. 15, 2023.
Past, Present and Future
Cedric Dendooven, 46, used to be a customer of Scotts Valley Cleaners, one of the businesses that will no longer be part of the new Target center. It’s just one more casualty of the direction the city is heading, the general contractor remarks while kicking back Monday night at Monty’s Log Cabin along Highway 9.
“They were there forever,” says Dendooven, who moved to Santa Cruz County from the southwest of France 15 years ago. “It’s certainly related to increase of lease or increase of rent. That’s why I bounced from Scotts Valley. I used to live there. I saw the development of houses nearby. I saw the change.”
He’s talking about tech money from over the hill permeating the Santa Cruz Mountains.
“It’s just pushing out the border of Silicon Valley toward here, which doesn’t give too much space for the local people to do what they used to do,” he says in his thick French accent.
He motions toward the hitching post in the bar’s parking lot, past the woman sleeping in the front seat of her packed-to-the-brim van.
“What happened to the rural, to the history and the culture that has come here before?” he asks, pointing out there are others less fortunate than he who may not have been able to remain in the area at all. “Where are the people who were living there?”
He says he was lucky because he was able to afford to buy in Felton before the price shot up. But these days, he says, he’s also feeling the pinch.
“Less and less small businesses can survive here—that’s a fact,” he says, referring to the pressure he expects the big box retailer will put on small businesses in the region. “They’re not competitive here. Because there’s the ‘Target price.’”
But for many stepping foot in Scotts Valley Target for the first time, this was precisely the moment they’d been waiting for.
Scotts Valley resident Lori Strusis, 71, headed to the location for the first time Monday, to prepare for an upcoming trip to the Middle East.
“I got a luggage scale,” she says. “This new look is really great. Right now, the shelves are nicely stocked.”
She also picked up a TSA-approved lock and a pair of earplugs.
With her was Shelley Neal, 69, a fellow Scotts Valley resident, who’d just purchased a pack of paper plates.
“I didn’t see anything lacking here,” she says, noting she usually relies on Target in Capitola for all her paper goods.
Ashley Baykin, 30, a manager at Glimmer and Glow Tanning Boutique a couple storefronts over, was at the front desk. And she was beaming.
“We can see the light at the end of the tunnel,” she says, although she says they’re a little nervous about the availability of parking. “We’re fixing to actually start some new specials for customers.”
Her boss, Sue Sonka, who owns the location with her husband, says the arrival of Target hasn’t been without its tribulations.
“It’s been a long road, I will tell you that,” she says, referring to accessibility for customers and construction dust. “We’re happy that it’s over—and beautiful.”
While other tenants of the center bailed as the Pratt Company jacked up rents, Sonka says they were able to come to an agreement with the landlord. In fact, they’ve decided to consolidate their locations, pulling out of Santa Cruz and going all-in on Scotts Valley.
“The overall hope is that there will be considerably more foot traffic,” she says. “I think there’s just going to be a lot more excitement.”
Mayor Lind says Target’s arrival is particularly good news for San Lorenzo Valley residents, who’ve had to travel further to buy many of the goods other county residents have close at hand.
“If they can’t get it in Scotts Valley, they wait and plan a trip once a month,” she says. “They really look to Scotts Valley for a lot of their shopping.”
Councilmember Derek Timm, currently up for reelection, says Target has already begun to breathe new life into what had become a struggling retail plaza.
“It was in trouble,” he says, reflecting on the situation after Kmart’s downfall. “It was a dying center.”
Studies show significant potential sales tax revenue—which Scotts Valley relies on disproportionately—has been bleeding down the hill to Santa Cruz or over to Silicon Valley, he notes.
Timm says that as a small business owner, he understands how frustrating it must be for small local businesses forced out during the upgrade process.
“I do wish the owner of the center and those businesses would have been able to put together new leases,” he says, noting businesses had to make a tough choice about whether extra customers would justify the higher rents. “The uptick in traffic is going to be amazing coming into that center.”
Vice Mayor Jim Reed, also on the ballot in November, says he’s been working for a decade-and-a-half to coax Target into town. He remembers when the big box business wanted to put a store next to where the Hilton hotel is located. Reed says the larger store Target had envisioned at the time was near a residential area and could have drawn traffic away from downtown.
“This is sort of a culmination of 15 years worth of effort to get them to a place where they are going to help other businesses rather than cannibalize them,” he says. “I believe this will exist synergistically much better.”
He believes Target’s opening bodes well for the future of the community.
“It’s the beginning of a new and strong phase of sustainable commercial growth for our city that will allow us to maintain our small-town character,” he says.
Councilmember Randy Johnson is optimistic, too.
He sees Target’s arrival as the first in a line of positive developments for Scotts Valley.
“Over the past six or eight years, we’ve had our ups and downs, and we’re looking pretty good,” he says, pointing to Mali LaGoe’s leadership as city manager and the impending launch of the Faultline Brewing bar and restaurant in the Hangar business complex. “All the moving parts are headed in the right direction.”
He says the way things are trending proves the time has come for the long-stymied Town Center project to move forward. Scotts Valley has been attempting to make progress on the mixed-use development for years, but has struggled to turn its designs into reality. Santa Cruz finally seems open to selling a piece of land it owns there, and is even going in with Scotts Valley on the cost of an appraisal, he says.
Target’s arrival has unlocked a new sense of possibility, according to Johnson, who adds it will be nice to have somewhere local he can shop for a men’s dress shirt.
“In some ways, it’s a microcosm of the city in general,” Johnson says. “Things are doing well. I’m always gratified when things come from darkness and, all of a sudden, they start blooming.”
As a record-breaking heatwave stressed California’s power grid in early September, energy experts scrambled to avoid blackouts. Around 5pm on Sept. 6, the governor’s office and California Independent System Operator (ISO) sent an emergency text alert to people around the state. The response saved the grid, but it’s no long-term solution.
“With historic high temperatures in all parts of the state, electricity use on the ISO grid hit a peak Tuesday of 52,061 megawatts, breaking a record previously set in 2006,” ISO spokesperson Anne Gonzales wrote in an email. “Conservation was key to reducing demand on the system at the critical time of need.”
In addition to the emergency text, CAISO issued Flex Alerts for several days, calling for users to conserve electricity voluntarily.
“We know that it was difficult for Californians to lower electricity use, especially during historic heat, for 10 straight days of Flex Alerts,” said Gonzales. “But reducing demand in the late afternoon and evening when temperatures remain high and solar production is rolling off the system was vital to keeping electricity flowing.”
The alerts helped avoid something worse than rolling blackouts: a collapse of the grid.
“The last time that happened in California was in 2011 in San Diego, when there was a trip on the line coming from the east out of Imperial, and they lost everything,” says V. John White, the co-founder and executive director of the Center for Energy Efficiency and Renewable Technologies. The Sacramento-based coalition of companies and nonprofits has focused on renewable energy policy for more than 30 years.
When a grid collapses, it must be brought back slowly in a process called a black start. Regaining power can take several days.
“I think the main lesson to take from our experience [this month] is how valuable and important a flexible load and demand response turned out to be,” says White. “Without the voluntary response of millions of citizens, there’s every likelihood that we wouldn’t have made it on that Tuesday.”
Shifting peak energy use to different times of day helps, and White believes compensating customers for the shift should be part of the future strategy.
“There’s more that we could do if we were willing to pay customers to move their load around,” he says. “And hopefully that’s one of the lessons that will come from this year’s experience.”
Growing Pains
In a grid update from Sept. 9, ISO CEO and President Elliot Mainzer called the conditions “a historic unrelenting heat storm.”
It broke records in several areas. Sacramento reached 116 degrees, San Jose hit 109 degrees, and parts of the Santa Cruz Mountains stayed in the 90s overnight. But while historic, the heat wave will likely not be the last of its kind.
“We’re adapting to really profound and serious changes in the climate on the fly,” says White.
Santa Cruz is attempting to address those changes by sourcing cleaner energy through Central Coast Community Energy (3CE) and Pacific Gas and Electric Company (PG&E) projects. But complications make the process slow, and changing the grid comes with new challenges.
Last week, commuters and residents witnessed one such challenge as a battery pack fire at a PG&E substation in Moss Landing closed Highway 1 and resulted in a temporary shelter-in-place order. The battery megapacks were commissioned by Tesla for a PG&E energy storage system in April.
Burning lithium-ion batteries can result in the release of toxic chemicals, so authorities shut the area down for several hours. The cause of the fire is under investigation.
Despite the potential setbacks, batteries were one important element in keeping the grid intact earlier this month.
“We got 3,300 megawatts of batteries that were online, and they really helped fill in the gaps,” says White. He notes that further diversifying the grid could help make the system more resilient.
“We can’t just have solar and batteries,” he says. He adds that geothermal and imported wind energy from New Mexico and Wyoming should be part of California’s energy portfolio, in addition to helping customers change the demand.
“I’m optimistic that we can run the grid and keep the lights on and reduce our fossil fuel use, but we’ve got to get good at it,” says White. “We’ve got to pay attention, and we’ve got to make adjustments. And hopefully, that’s what we’ll do.”
ARIES (March 21-April 19): Poet Susan Howe describes poetry as an “amorous search under the sign of love for a remembered time at the pitch-dark fringes of evening when we gathered together to bless and believe.” I’d like to use that lyrical assessment to describe your life in the coming days—or at least what I hope will be your life. In my astrological opinion, it’s a favorable time to intensify your quest for interesting adventures in intimacy; to seek out new ways to imagine and create togetherness; to collaborate with allies in creating brave excursions into synergy.
TAURUS (April 20-May 20): Social reformer Frederick Douglass (1817-1895) had a growlery. It was a one-room stone cabin where he escaped to think deep thoughts, work on his books and literally growl. As a genius who escaped enslavement and spent the rest of his life fighting for the rights of his fellow Black people, he had lots of reasons to snarl, howl and bellow as well as growl. The coming weeks would be an excellent time for you to find or create your own growlery, Taurus. The anger you feel will be especially likely to lead to constructive changes. The same is true about the deep thoughts you summon in your growlery: They will be extra potent in helping you reach wise practical decisions.
GEMINI (May 21-June 20): “Conduct your blooming in the noise and whip of the whirlwind,” wrote Gemini poet Gwendolyn Brooks. I love that advice! The whirlwind is her metaphor for the chaos of everyday life. She was telling us that we shouldn’t wait to ripen ourselves until the daily rhythm is calm and smooth. Live wild and free right now! That’s always good advice, in my opinion, but it will be especially apropos for you in the coming weeks. Now is your time to “endorse the splendor splashes” and “sway in wicked grace,” as Brooks would say.
CANCER (June 21-July 22): “Don’t look away,” advised novelist Henry Miller in a letter to his lover. “Look straight at everything. Look it all in the eye, good and bad.” While that advice is appealing, I don’t endorse it unconditionally. I’m a Cancerian, and I sometimes find value in gazing at things sideways, or catching reflections in mirrors, or even turning my attention away for a while. In my view, we Crabs have a special need to be self-protective and self-nurturing. And to accomplish that, we may need to be evasive and elusive. In my astrological opinion, the next two weeks will be one of these times. I urge you to gaze directly and engage point-blank only with what’s good for you.
LEO (July 23-Aug. 22): Tips to get the most out of the next three weeks: 1. Play at least as hard as you work. 2. Give yourself permission to do anything that has integrity and is fueled by compassion. 3. Assume there is no limit to how much generous joie de vivre you can summon and express. 4. Fondle and nuzzle with eager partners as much as possible. And tell them EXACTLY where and how it feels good. 5. Be magnanimous in every gesture, no matter how large or small. 6. Even if you don’t regard yourself as a skillful singer, use singing to transform yourself out of any mood you don’t want to stay in.
VIRGO (Aug. 23-Sept. 22): In the coming weeks, you should refrain from wrestling with problems that resist your solutions. Be discerning about how you use your superior analytical abilities. Devote yourself solely to manageable dilemmas that are truly responsive to your intelligent probing. PS: I feel sorry for people who aren’t receptive to your input, but you can’t force them to give up their ignorance or suffering. Go where you’re wanted. Take power where it’s offered. Meditate on the wisdom of Anaïs Nin: “You cannot save people. You can only love them.”
LIBRA (Sept. 23-Oct. 22): Buddhist monk Thich Nhat Hanh was born under the sign of Libra. He said, “The root-word ‘Buddha’ means to wake up, to know, to understand; and he or she who wakes up and understands is called a Buddha.” So according to him, the spiritual teacher Siddhartha Gautama who lived in ancient India was just one of many Buddhas. And by my astrological reckoning, you will have a much higher chance than usual to be like one of these Buddhas yourself in the coming weeks. Waking up will be your specialty. You will have an extraordinary capacity to burst free of dreamy illusions and murky misapprehensions. I hope you take full advantage. Deeper understandings are nigh.
SCORPIO (Oct. 23-Nov. 21): I invite you to be the sexiest, most intriguing, most mysterious Scorpio you can be in the coming weeks. Here are ideas to get you started. 1. Sprinkle the phrase “in accordance with prophecy” into your conversations. 2. Find an image that symbolizes rebirth and revitalization arising out of disruption. Meditate on it daily until you actually experience rebirth and revitalization arising out of disruption. 3. Be kind and merciful to the young souls you know who are living their first lifetimes. 4. Collect deep, dark secrets from the interesting people you know. Employ this information to plan how you will avoid the trouble they endured. 5. Buy two deluxe squirt guns and two knives made of foam rubber. Use them to wage playful fights with those you love.
SAGITTARIUS (Nov. 22-Dec. 21): There’s an ancient Greek saying, “I seek the truth, by which no one ever was truly harmed.” I regard that as a fine motto for you Sagittarians. When you are at your best and brightest, you are in quest of the truth. And while your quests may sometimes disturb the status quo, they often bring healthy transformations. The truths you discover may rattle routines and disturb habits, but they ultimately lead to greater clarity and authenticity. Now is an excellent time to emphasize this aspect of your nature.
CAPRICORN (Dec. 22-Jan. 19): Let’s imagine you are in your office or on the job or sitting at your kitchen table. With focused diligence, you’re working on solving a problem or improving a situation that involves a number of people. You think to yourself, “No one seems to be aware that I am quietly toiling here behind the scenes to make the magic happen.” A few days or a few weeks later, your efforts have been successful. The problem is resolved or the situation has improved. But then you hear the people involved say, “Wow, I wonder what happened? It’s like things got fixed all by themselves.” If a scenario like this happens, Capricorn, I urge you to speak up and tell everyone what actually transpired.
AQUARIUS (Jan. 20-Feb. 18): To honor your entrance into the most expansive phase of your astrological cycle, I’m calling on the counsel of an intuitive guide named Nensi the Mercury Priestess. She offers the following advice. 1. Cultivate a mindset where you expect something unexpected to happen. 2. Fantasize about the possibility of a surprising blessing or unplanned-for miracle. 3. Imagine that a beguiling breakthrough will erupt into your rhythm. 4. Shed a few preconceptions about how your life story will unfold in the next two years. 5. Boost your trust in your deep self’s innate wisdom. 6. Open yourself more to receiving help and gifts.
PISCES (Feb. 19-March 20): Author Colin Wilson describes sex as “a craving for the mingling of consciousness, whose symbol is the mingling of bodies. Every time partners slake their thirst in the strange waters of the other’s identity, they glimpse the immensity of their freedom.” I love this way of understanding the erotic urge, and recommend you try it out for a while. You’re entering a phase when you will have extra power to refine and expand the way you experience blending and merging. If you’re fuzzy about the meaning of the words “synergy” and “symbiosis,” I suggest you look them up in the dictionary. They should be featured themes for you in the coming weeks.
A few months ago, the average price for a gallon of gasoline in California exceeded $6. But users of electric vehicles hardly noticed.
“We’ve always said to people that gas is tied to global markets. Electricity is not. So there’s more fluctuation for pricing within gas,” says Sabrina Delk, the electric vehicle program specialist at Ecology Action.
The local nonprofit has organized electric vehicle outreach events for 13 years. On Sunday, Oct. 2, Ecology Action will host its seventh annual Electric Vehicle Ride and Drive event at the Salinas Amtrak station as part of National Drive Electric Week.
The event encourages people to test drive electric vehicles and talk with EV owners about the pros and cons. It also includes e-bike test rides and exhibitors from environmentally-focused organizations.
“We’re not salespeople. We’re just EV educators,” says Delk. Many of the volunteers and staff own electric vehicles and are there to talk about both the benefits and the challenges of ownership.
“The technology has greatly improved,” says Delk. “The average car can go like 230 miles on an electric charge now.”
And although gas stations still far outweigh electric charging stations, Delk says things are improving.
“Infrastructure is a high priority for not just local and state governments, but federally,” she says.
Last month, the California Air Resources Board approved the Advanced Clean Cars II proposal, which mandates that all new passenger vehicles sold in 2035 and after be zero emissions.
Ecology Action wants to help people of all income levels make that transition. Their website evsforeveryone.org connects interested buyers to advisors who are knowledgeable about grants and rebate programs.
At the Ride and Drive event, visitors can test drive several electric vehicle models, including the new Ford F-150 Lightning, the Volkswagen ID.4 and the Nissan Ariya.
Delk expects a large turnout for the event.
“Last year, we had 300 people that attended this event, and I’m thinking we’re going to have at least 500 people at this year’s event,” she says. “We’re getting so much more interest than ever, and I think it’s because there is an awakening about what’s happening in the environment and how greenhouse gas emissions are a culprit.”
The 7th annual Electric Vehicle Ride and Drive Event happens Sunday, Oct. 2, 11am-4pm at Salinas Amtrak Station, 11 Station Place, Salinas. evsforeveryone.org.
On my way to Ser Winery in Aptos Village, I ran into a friend who decided to accompany me to try some of Ser’s fine elixirs. All the wines made by Ser’s owner and winemaker Nicole Walsh are delicious, but my friend and I particularly loved the 2021 Dry Orange Muscat ($24). We both left bearing bottles of this easy-to-quaff vino. Muscat is often considered a sweet dessert wine, but Walsh’s Muscat is dry and not overly sweet. Full of flavor, it’s a knock-it-out-of-the-park wine to enjoy any time of the day—perhaps for breakfast! Walsh gets the Muscat fruit from Pear Valley Vineyard in Paso Robles. It is then “whole-cluster pressed to a stainless-steel tank, and cold fermented to retain fresh aromatics.” Muscat is a beautifully perfumed white grape known for its aromas of oranges and honey—and Walsh’s Muscat is packed with orange blossom, citrus rind and pear aromas. Dry with a pleasing finish, its rich flavors leap out of the glass due partly to Walsh’s “minimal intervention” winemaking. Walsh’s tasting room is a cozy spot—and she has expanded the outdoor patio, turning it into a lovely little enclave to sit, enjoy good wines, and watch the world go by.
Want some nice sparkling wine without breaking the bank? Try Gran Passione Vino Spumante. This extra dry Prosecco ($13) is crisp and fresh with notes of apples, pears and floral aromas. Another go-to wine is a Gran Passione Rosso (also $13). This one is deep red with a delicate balance between soft tannins and rich red and black fruits. Both these wines are made in Italy; let’s face it, everybody needs a bit of passion! Gran Passione says their vinos are “the best of the Italian wine tradition, combined with a cosmopolitan vision, to celebrate life, beauty and happiness.” granpassionewine.com.
Dick Peixoto has been planting, growing and harvesting for 45 years. At 17, he founded his farm, which eventually became Lakeside Organic Gardens in Watsonville. Peixoto initially went to the California Grill & Bar to meet with farmer buddies. 10 years ago, he was offered ownership of the popular spot—he liked the idea of a new challenge, so he decided to add restaurant ownership to his resume. Peixoto’s philosophy is simple: surround yourself with the right people in the right places. He says California Grill has a relaxed atmosphere and strictly adheres to farm-to-table and locally sourced ingredients—about 90% of the produce comes from Peixoto’s farm. It’s no surprise that salads are one of the menu favorites. Peixoto’s fresh produce is paired with options like skirt steak, ahi tuna and salmon. They also offer a chicken roulade with an artichoke cream sauce and vegetarian options, highlighted by a polenta lasagna. The Hawaiian-inspired loco moco is one of many breakfast standouts and a dessert special that rotates nightly. The Grill is open every day except Sunday, from 7am-9:30pm. GT recently spoke with Peixoto, digging deeper into the symbiotic relationship between his farm and restaurant.
What does farm-to-table mean to you?
DICK PEIXOTO: California Grill is very unique in that most of our produce comes from our own farm with a same-day harvest. At the end of the day, leftover produce from the restaurant is taken back to the farm and made available for free to employees of the farm and restaurant so that they can feed themselves and their families. I have a passion to supply people with healthy food, and this is definitely a step in that direction.
How has being a farmer helped in owning a restaurant?
It gives me a different perspective on what the consumer is actually looking for. Today, people want to have a connection and be as close as possible to the farm from which their food comes. Lakeside Organics and California Grill are great partners to make that happen. People appreciate it. I often walk through the restaurant as the farmer to explain to people how and where the food on their plate was grown.
California Grill & Bar, 40 Penny Lane, Watsonville, 831-722-8052.
Emergency text alerts from the California Independent System Operator and the governor’s office were sent in response to the record-breaking temperatures