It seems like all year I’ve been saying one thing after another is “more important than ever.” But I think you already know that supporting local businesses this holiday season is literally more important than ever.
There are dozens of ways to do so in this year’s Holiday Gift Guide, and I certainly hope you will. I also hope that in the midst of a pandemic that has sucked the fun out of so many things, this guide will bring some humor, color and creative inspiration to your holiday shopping effort. Finally, I hope you’ll go to santacruzgives.com and support the incredible Santa Cruz County nonprofits we’re raising money for this holiday season. It’s more … well, you know.
STEVE PALOPOLI | EDITOR