How Mexican Workers Built the Ag Industry in the Monterey Bay

Versión en español: https://www.goodtimes.sc/wp-content/uploads/sites/10/2022/09/Bracero-cover-in-spanish.en_.es_.pdf

Stanford’s Cecil H. Green Library exudes an Ivy League elegance. Art-deco pendulum chandeliers hang from vaulted ceilings, casting spotlights. Lacquered wood-paneled bookcases line the perimeter of the great room, which is so large that it never seems like anyone else is there but you. The guarded space is home to a plethora of rare documents, books and archives, which those who have permission can carefully sift through in the “special collections reading room.”

The silence is only broken when the clocktower sounds, resonating throughout the cavernous building with little impact on the few researchers, educators and archivists permitted to hunt through treasure troves of academic relics. Eight years ago, Ignacio “Nacho” Ornelas was granted that privileged access when he began working in the archives at the Stanford library. It was a perfect opportunity since he had already started documenting oral histories of braceros in the Monterey Bay region for his dissertation, “The Struggle for Social Justice in the Monterey Bay Area, 1930-2000.”

Ornelas delved deep into the archives, researching papers and documents that Ernesto Galarza had left for the university. Galarza, born in Jalcocotán, Nayarit, Mexico, in 1905, immigrated to California with his family after the Mexican Revolution. He was an activist who Ornelas calls “Cesar Chavez before Cesar Chavez.” 

Ornelas stumbled upon an array of photographs and unprinted negatives scattered loosely throughout Galarza’s documents, letters and notebooks. Galarza himself didn’t take them; he had commissioned a photographer—who remains anonymous—to document the abuses in the Bracero Program, of which he was a vocal critic. 

The Bracero Program was an agreement the U.S. made with Mexico that offered temporary work visas to Mexican citizens between 1942 and 1964. Galarza’s 1964 book, Merchants of Labor, documented accounts of abuses within the program, and contributed to its eventual demise. 

But even before that, Galarza had advocated for years to end the program, and thought photographic evidence would help his case. Each black-and-white photograph of the Mexican workers admitted into the U.S. under the program (dubbed “braceros”) radiates an empathetic vibrancy similar to that of the blue-collar workers captured in Dorothea Lange’s work. 

One image shows a line of young Mexican men signing up for the program. American women sit at desks across from them, looking down at their typewriters with intense, downward-sloping eyebrows. Another photo shows a group of shirtless men getting checked out by a doctor; Ornelas explains that most braceros came from rural parts of Mexico, and had probably never even been seen by a medical professional. 

After the vetting process, bracero contracts—usually spanning a three to six-month period—were typed up on the spot. PHOTO: Courtesy of the Stanford University Libraries Special Collections (Ernesto Galarza Collection)

Born in the Mexican state of Jalisco and raised in Salinas, Ornelas heard a bounty of stories from his grandfather, Guadalupe Rodriguez, about his tenure as a bracero (“one who swings his arms”), and the pride he took in his work. Rodriguez became very skilled in areas that are now considered lost arts; he was a master with the cortito, a short-handled hoe used to thin lettuce, which required great strength and skill. Rodriguez’s son, German, a 62-year-old truck driver in Salinas, grew up watching his father pass on his knowledge to new braceros. 

“My father always taught people the easy way to do [difficult] things,” German says. “He always said there was an easier way to do things, but sometimes you can’t see it.”

Cutting cauliflower is one example. After it’s picked, many leaves must be cut off, and Guadalupe would see many newcomers cut one leaf off at a time. He’d show them how to cut all the leaves off simultaneously.

Rodriguez passed away in 2020 at 89 years old. German and Ornelas say he had no regrets about his bracero history. 

Ornelas’ reason for sharing the trove of photos is much different than Galarza’s reason for having them taken: he wants the public to experience these images the same way he experienced his grandfather’s stories. He hopes to remind those who see the images that the braceros weren’t powerless pawns who gave themselves to the U.S. government to be used, abused and discarded; the millions of Mexican men who participated in the federal program are responsible for building an agricultural empire on the Central Coast and beyond. The photos convey the humanity of a group of workers who are more often considered as statistics.

“These beautiful photographs need to be in public view,” Ornelas says.

Broken Promises

The Bracero Program was the most extensive guest worker program in U.S. history. More than two million Mexican men came to the country on short-term labor contracts between 1942 and 1964—an estimated 4.6 million contracts were signed. In exchange for the work, employers paid “market wages” and provided “sanitary conditions, free housing, affordable meals, occupational insurance and free transportation back to Mexico.” Or so they claimed. 

During President Franklin D. Roosevelt’s administration, which instituted the earliest version of the Bracero Program, many fieldworkers endured horrendous conditions. Few promises were kept, so when a U.S. labor shortage instigated a second incarnation of the program during World War II, the Mexican government insisted the braceros receive adequate food, shelter and transportation.

By 1947, Bracero Program 2.0 was shut down. As a result, undocumented immigration into the U.S. skyrocketed throughout the 1950s, so the U.S. government came to yet another agreement with Mexico in 1952, reinstating the program to curb the stream of immigrants without papers; they would give sanctioned avenues into the U.S. to Mexican men looking to work. However, the agreement included some seemingly confusing stipulations, such as the fact that braceros weren’t allowed to strike, but they also weren’t allowed to work as scabs when other workers were striking.

Ornelas says that when the braceros first came to the Salinas Valley in 1942, Monterey County’s total ag production was about $17 million. When the program was axed in 1964, it had skyrocketed to $152.7 million.

Teaching the Legacy

Before Ornelas went to grad school, he worked as a U.S. History teacher at Alisal and Everett Alvarez High Schools in Salinas. That’s when he first began thinking about braceros and how outdated curriculums and ways of thinking have indirectly made students feel ashamed of their history.

“When I was a teacher, I found many kids were embarrassed about their heritage,” Ornelas says. 

About two million young men entered into the bracero labor agreement for a chance to achieve the “American dream.” Many would return to Mexico or make multiple migrations back and forth. “Migration and immigration have continued,” Ornelas says. “You’re talking about a population dealing with families starving in rural Mexico; some came from urban areas. Some came from working-class backgrounds. So, the stories are not all the same. Some people endured a lot of abuse, returned to Mexico and never returned to the U.S.”

The braceros’ labor was responsible for creating and saving a struggling agricultural industry. Some of the ag entrepreneurs of the 1940s and ’50s were struggling because of the war, but the program turned a million-dollar sector into a $40 million industry in Monterey County alone. Within 22 years, it became a $200 million industry. Now it’s a multibillion-dollar industry in Monterey County with crops like strawberries, lettuce, cauliflower and broccoli. 

Impromptu bracero processing centers were set up inside large U.S. municipal buildings where thousands would be vetted daily. PHOTO: Courtesy of the Stanford University Libraries Special Collections (Ernesto Galarza Collection)

“Part of [what I want to do] is to get the stories out in the cross-cultural and international education space,” says Ornelas. “We’ve developed a lesson plan readily available to any teacher.”

That lesson plan, “Mexicans in the US Agricultural Workforce,” has been approved to be used as part of schoolwide curriculums. Ornelas hopes teachers and school administrators will be open to this untold story. Not just the heartbreak and the abuses but allowing students to have pride in who they are and whatever their parents do for a living.  

“Educate teachers and tell them that when you drive down these fields, it’s not just about feeling pity for these farmers,” Ornelas says. “These farmworkers are making significant contributions to the local agricultural economy and the nation. These are essential workers. I’m talking about that 8-year-old attending elementary school in Watsonville whose parents work hard. They appreciate how hard their parents work, but feel ashamed when they get to the classroom. I saw it so many times.”

Historically, educators have looked down upon working-class jobs.

“We have a lot to learn from the working-class population of this country, including farmworkers and agricultural workers; these are human beings, dignified people who are very intelligent,” Ornelas says. “Few know how to decide which piece of lettuce to consistently cut, trim and pack all day. It’s also about empowering young people to say their parents might be doing this challenging, backbreaking work. It’s something that we should all be proud of. They are making significant contributions.”

Art Meets History

Tijuana artist Daniel Ruanova embraced the identity he had long tried to reject—a border artist, or in his words, a “border rat”—after spending three years in an art district outside of Beijing with his wife.

In 2013, a restaurateur and childhood friend commissioned Ruanova to create a centerpiece for his new high-end restaurant in San Diego, Bracero Cocina. Ruanova discovered a new sense of creative direction when studying the braceros’ history. The gig opened a new door of perception; he wanted to explore the history of the men who participated in the program that has been scorned for decades.

Ruanova created a mechanical sculpture, “The Mexican Labor Agreement,” which features 32 cortitos for the restaurant. The cortitos represent one of the standard tools of the bracero trade. The number “32” is a tribute to the 32 braceros tragically killed in 1963 when the bus transporting them from their Chualar labor camp to Salinas Valley celery fields collided with an oncoming train. 

Creating the sculpture for the restaurant wasn’t enough for the artist. He wanted to delve deeper into the history of braceros.

“I started to reach out to all of the academics who were looking for a different narrative than the politically-correct narrative that is now the Mexican-American history in the United States,” Ruanova explains. “[Ornelas] was the only person who got back to me.”

Ornelas invited Ruanova to Salinas to talk to braceros himself and feel the soil in his hands. 

“Daniel gets it, and through his art, he wants to honor the braceros,” Ornelas says. 

With sponsorship from Stanford University, Ornelas and Ruanova launched the Bracero Legacy Project in 2015 to bring that paradigm shift of the braceros to the public using art, history and education. The duo asserts that the braceros weren’t meek people “willing to embondage themselves.” 

Everything that the Bracero Legacy Project does is part of an effort to reframe how braceros are understood in U.S. history, “with much more attention paid to the sense of hope and opportunity the program inspired in its participants.” 

Four newly-contracted braceros wait to be photographed for identification purposes—most were also fingerprinted. PHOTO: Courtesy of the Stanford University Libraries Special Collections (Ernesto Galarza Collection)

Ornelas knew the photos he had found were more significant than his dissertation, which is where Ruanova’s perspective as a visual artist comes in.

“He encouraged me to get this beautiful history and artwork out to a larger audience,” Ornelas says. “It’s meant for the public to see.”

Adds Ruanova, “We’re doing public intervention with the [Galarza] archival photography. The photographers were sent out to vilify the braceros. In the end, there were many positive experiences for the braceros.”

Ornelas aims to open discussions that academics have mostly avoided throughout the years.

“There was a period where historians were good about documenting the abuses and the history and all that,” he begins. “But I found it difficult to make a connection to [braceros’] legacy. Who are their kids? Where are their grandkids? I started to find remarkable stories of people who are now city council members, state senators, members of Congress and entrepreneurs who had parents or grandparents who were former braceros.”

Ornelas has spent a lot of time documenting these individuals, like Monterey County Supervisor Simon Salinas and former Watsonville Mayor Ana Ventura Phares—whose father was a bracero.

“We’re familiar with the overt abuse that occurred,” he says. “But part of the Bracero Legacy Project highlights all the various journeys.” 

Before the Bracero Program began, intergenerational families from impoverished Mexican countryside communities had already been betrayed by the Mexican Revolution, which was supposed to provide agrarian reform and land-owning opportunities to peasants, but never brought upward economic mobility.

Ruanova and Ornelas don’t discount any of the hardships of migration, immigration and everything that comes with it. It continues in 2022.

“The ugly, the bad separation, the different forms of working-class poverty in places like Watsonville and Salinas,” Ornelas says. “There are many broken bodies; agricultural labor [takes a toll] on the body—and the toxins and pesticides on top of everything.”

‘Transborder’ Comes to MAH

On Sunday, Sept.18, Ornelas and Ruanova will bring the BLP to Santa Cruz, starting with a discussion that will feature acclaimed photojournalist David Bacon, who’s been documenting agricultural laborers for about four decades. The conversation will focus on the history of ag workers and the Bracero Program, but they will also discuss modern-day braceros, like the H-2A workers. 

“Many people think that the Bracero Program officially ended in 1964, but the U.S. is continuing to recruit and bring agricultural workers, mostly from Mexico, to work in places like Watsonville, Monterey County and across California,” Ornelas explains. 


The Legacy Project’s most crucial component is bringing the history, the stories and the education to the public. While museums are essential outlets to showcase the work, Ruanova and Ornelas want more people to be exposed.

As part of CommonGround, the Santa Cruz Museum of Art & History’s new “biennial festival of place-inspired, outdoor work hosted in locations throughout Santa Cruz County,” Ruanova and Ornelas have created “Transborder.” 

The mobile installation features an assortment of Galarza’s mesmerizing photos, enlarged and attached to wood sculptures constructed by Ruanova. Each image will include an audio component featuring the oral histories Ornelas has collected and music from the era, including a rare recording of a song, “Tragedy at Chualar,” about the accident that killed 32 people.

The “train” of photos on wheels will be on display at three Santa Cruz farmers markets: Downtown Santa Cruz (Sept. 21, 1-6pm), Watsonville (Sept. 23, 2-7pm) and Live Oak (Sept. 25; 9am-1pm).


“We want to give new light to the images of citizens on their journey to the land of opportunity,” Ornelas says.

The Santa Cruz Museum of Art & History will present ‘Transborder Braceros, Labor History, and Art,’ a conversation featuring Ignacio Ornelas, Daniel Ruanova and David Bacon, on Sunday, Sept. 18, 2pm., at the MAH, 705 Front St., Santa Cruz. Free with registration. santacruzmah.org.

How Race Became Part of the Watsonville Urban Limit Line Debate

Can the preservation of agricultural land be racist?

It’s a question that many politicians would shy away from answering, but one that Francisco “Paco” Estrada has seemingly leaned into.

Last year, the first-term Watsonville City Councilman tore a chasm between the city and a committee aiming to preserve Pajaro Valley’s rich farmlands. During what was expected to be a brief update on the city’s efforts to overhaul its general plan at a city council meeting, Estrada unloaded an emotional statement about Watsonville’s current issues with housing affordability and economic stagnation.

“We have all these small groups telling us how we can grow, how we can build our city—they tell us what type of transportation we can and can’t have—where’s the democracy there?” Estrada asked. “The needs of the people are not being met … It’s hard to not call out the racism in all of this.”

With less than 60 days before Watsonville voters will head to the polls to decide the fate of a proposed 18-year extension of the city’s current urban growth restrictions, Estrada is not backing away from his statements. On the contrary, he’s doubling down on his assertions that the way the Committee for Planned Growth and Farmland Protection crafted Measure Q is undemocratic, and that there need to be more conversations about Measure U’s legacy and whether its proposed successor will contribute to institutional racism.

As he talks about how many Watsonville residents will not be able to sound their voice on Nov. 8—an election he says will chart the future of at least two generations—Estrada begins to slow his breakneck train of thought to make something clear.

“I’m not calling anyone a racist,” he tells me in a late-summer interview, “but I think it’s important to talk about whether this measure contributes to racism. When I look at the health outcomes in this community, it’s always people of color that have the most disproportionate outcome. In every major indicator, people of color are at the bottom of everything.”

On their ballots, Watsonville voters will see two measures that propose drastically different options for how Santa Cruz County’s southernmost city can plan out its future. The aforementioned Measure Q—a product of the agriculture industry-backed committee—would keep the outward growth restrictions approved by voters in 2002 in place through 2040. Measure S—placed on the ballot by the city council in opposition—proposes to alter the city’s so-called Urban Limit Line as determined by the city council in its forthcoming general plan update, a multi-year community visioning process that jurisdictions undergo.

Though the two measures deal primarily with land-use designations, proponents of Measure S say that the issue before Watsonville voters is about social justice and autonomy. 

“Do we want to control our own future, or do we want someone else to tell us what community we should be?” Estrada says. “I really think that’s what’s at stake.”

Measure of Success

The city and the committee over the past year have had heated debates about whether Measure U has accomplished what it intended when more than 60% of voters approved it two decades ago.

Proponents of Measure Q say that Measure U’s growth restrictions have had an overwhelmingly positive effect on Watsonville over the past 19 years. They say that preserving agricultural land has not only kept the Pajaro Valley’s strong presence in the industry intact, but has also forced the city to focus on dense, infill development and limit urban sprawl. And, they add, there are still plenty of underutilized and vacant properties throughout the city that can be redeveloped to help the city meet its mounting housing and economic needs—in July the city said downtown could accommodate around 4,000 new units when its Downtown Watsonville Specific Plan efforts are completed next year.

Opponents, however, say Measure U has hamstrung the city’s ability to adequately build housing—specifically, single-family homes for purchase—and lure large employers and economic drivers commonplace in other cities.

Estrada says allowing Measure U to expire and conducting the general plan process not only gives the community the opportunity to envision its future together, but it also allows the public to truly dive into the pluses and minuses of preserving ag land at all costs. 

“For [the committee] to just copy and paste [Measure U], that’s where I felt it was undemocratic,” he says. “For something that’s going to last an entire generation, the community needs to be present in these conversations. I think there are a lot of voices, a lot of good opinions, a lot of good things we haven’t taken into consideration yet. And to just put it on the ballot and try to pretend like [Measure U] has been a complete success when, honestly, if you talk to any Millennial they’ll tell you that the last 20 years have not been a success.”

It was a year-long community visioning process that produced Measure U, which Watsonville City Councilwoman Rebecca Garcia calls a historic compromise that gathered feedback and opinions from all corners of the community. By the time it went before voters, Measure U was endorsed by the city council, Santa Cruz County Farm Bureau and Watsonville Wetlands Watch as well as several other county and state agencies. It garnered that support because neither side got everything it wanted, Garcia adds.

“Twenty years ago there were so many meetings where negotiation and compromise occurred to determine the urban limit,” Garcia says. “I attended many of those meetings. Watsonville has changed in the past 20 years, so there should have been negotiation and compromise again. But instead, the committee chose only to get signatures.”

Committee member Sam Earnshaw says that opponents’ claims that Measure Q is undemocratic are “ridiculous,” and that if the city truly wanted to negotiate in good faith about making slight changes to the Urban Limit Line, those discussions would have happened years ago.

He also points out that Watsonville voters not only overwhelmingly approved Measure U, but that they also rejected Measure T, a 2013 ballot measure that would have opened the door for the city to annex about 95 acres of agricultural land off Riverside Drive for future development.

“The people of Watsonville understand the need for growth, but are very opposed to sprawl onto our fertile farmlands,” Earnshaw says. “We consistently heard people saying that we do not want to turn into San Jose, and annexing agricultural lands, piece by piece, is how incrementally the paving over more and more flat land builds momentum.”

Earnshaw adds that despite the committee’s hardline stance on the preservation of agricultural land, it still worked with the city to come up with a compromise to their measure. That agreement, which would have opened up 13.6 acres to commercial development near Highway 1, was tossed out by the city council in a split 4-3 vote earlier this year.

“Four council members voted against this, and lost the opportunity for the Redman-Hirahara property to finally be part of Watsonville,” Earnshaw says. “It was a historic compromise, and a historic decision to reject this for the city.”

Earnshaw was largely dismissive of questions about voting rights and simply said that “voting on an issue is the essence of democracy.”

Voting Conundrum

While using an election to settle controversial issues might be the best option for some communities, that has not always been the case for Watsonville—a city of roughly 55,000 residents that has several thousand Latinx people who cannot vote for various reasons. Watsonville elections have a mixed history that is punctuated by the Supreme Court decision in 1989 that found Watsonville’s at-large elections were limiting the potential for Latinx representation.

And while some say that elections and representation in Watsonville politics have improved since that landmark decision, others think that the historic implementation of district elections is slowly being chipped away, and that nothing is being done to address growing political apathy. The recent June primary, for example, saw the lowest percentage of registered voters (24.26%) cast their ballots in the race for 4th District County Supervisor since at least the turn of the century. And in the upcoming Nov. 8 election, three city council candidates will walk into office unopposed.

It is easy for Francisco Rodriguez to draw parallels between 2022 and 2012, when four people ran unopposed for the city council. The former President of the Pajaro Valley Federation of Teachers says that the city nor the community ever made a concerted effort to truly address the issues perpetuating political apathy—like, he suggests, making government more accessible for Spanish-speaking residents and working with local educators to increase political interest among youth.

Instead, a committee called Let the People Vote proposed three measures that, Rodriguez says, shifted political power away from a majority Latinx city council under the guise of increasing political engagement. Those measures—H, I and J—revoked the city council’s power to fill a vacancy, elect a mayor and name public places.

Rodriguez, who campaigned heavily against the trio of measures in 2014, says that by taking those decisions away from the council and sending them to a city-wide election, the Let the People Vote committee successfully undermined the city’s district election system and set a precedent for other campaigns to follow. 

Rodriguez and his peers in opposition to the measures called the Let the People Vote committee’s efforts “undemocratic” and said that they were racially motivated. He still sticks by those claims today.

“I don’t think the H, I, J proposals changed anything and the argument can be that [they] may have made things worse,” Rodriguez says.

Come November 

Councilwoman Garcia is a staunch supporter of elections—one of her favorite pastimes is running a voter registration booth at local events—but admits that they have limitations in the Pajaro Valley.

“Voting is part of democracy, but in Watsonville, we have a lot of ineligible voters,” says Garcia. “In a democracy, these residents’ voices should still be heard, if not by voting [then] by having the opportunity to speak out. [Measure Q] was not inclusive, including those that are registered to vote.”

As the election draws near, Garcia and other Measure S supporters have shifted their focus from explaining why they believe Measure Q is problematic to why voters should side with them.

That has not been an easy task, Estrada admits. After all, he says, most Watsonville voters will have never heard of a general plan, let alone an Urban Limit Line. But, he adds, they do drive by agricultural land every day and likely have some emotional tie to the agriculture industry from their upbringing.

“It’s just a lot to have to educate the public about,” Estrada says. “But, at the end of the day, whether they side with us or not, educating the public about the issue is the most important thing.”

Estrada says that a key demographic for the election will be Watsonville residents under 35. With 4,664 registered voters between the age of 25-35 and another 4,041 between the age of 18-25, Watsonville’s younger population vastly outnumbers any other combination of older age groups, according to county voting data. But Estrada admits it will be a challenge to get those voters to the polls in similar numbers to their older counterparts, even if he thinks they have the most at stake when it comes to Measure Q and S.

Asked what his pitch to this group will be, he says he plans to tell voters to ask themselves one question: “Are you happy with the progress made in the last 20 years?” 

“Because if you’re happy, then I think you should support [Measure Q],” Estrada says. “But if you think this community deserves more and needs more than we’ve gotten … then support [Measure S]. Me, personally, I believe that we deserve to determine our own future.”

Santa Cruz City Workers Threaten Strike

A large majority of Santa Cruz city workers have authorized a strike, claiming the 3.5% increase offered in the most recent round of negotiations is not enough to make a living in the county, where the cost of rent has been reported as the second highest in the nation.

SEIU Local 521 Vice President Juan Molina said that 95% of workers authorized the strike, a majority he said will send a clear message to city officials that, while not yet an official strike, one is imminent unless union demands are met.

“…This city doesn’t run by itself,” he said. “If all of these workers were suddenly gone tomorrow, what would happen? Our water wouldn’t be clean, our streets would be filled with trash, and we wouldn’t have safe streets to walk on.”

More than 40 people attended the conference, a group that included city workers and public officials. 

“To be clear, we do not want to strike,” said parking facilities technician Gabriella Salinas-Holtz. “But the city’s unfair labor practices and illegal tactics have forced us to prepare for a work stoppage to secure the investments needed to provide safe services for the community.”

During their last bargaining session, union members asked for a 7.5% pay increase, a $4,000 one-time pandemic payment, and an additional 2.5% pension costs, which City Manager Matt Huffaker said is impossible. Negotiations are still ongoing, he said, adding that the City is hoping to schedule another meeting as soon as this week.

“I understand our SEIU members would like to see more offered at the negotiating table, but we have to balance meeting their demands with the city’s available resources in the short and long term,” he stated in an email. “With that said, we are eager to return to the negotiating table and work collaboratively to reach a fair agreement.”

 Senior Planner Catherine Donovan pointed out that city workers continued to work, despite the dangers of Covid and agreed to a pay reduction to help the city weather the storm.

“During the pandemic, city workers took a furlough to keep the city afloat,” Donovan said. “We worked hard, some of us from home but many in the trenches exposed to the dangers of Covid.”

David Tannaci, who works for the water department, described the praise from City officials for their tenacity during the pandemic as “empty praise.”

“At this critical moment, our elected city council and management have the opportunity to set themselves apart, show their prowess as leaders to resolve the revolving door of staffing,” he said. 

After the brief press conference, some workers attended the 12:30pm meeting of the Santa Cruz City Council, where they stated their demands before the members went into closed session.

“Every single City Council member is going to have to make a decision before they go into closed session today,” said SEIU Chief Elected Officer Riko Méndez. 

However, open meeting laws typically prohibit elected officials from discussing issues not previously placed on the agenda. But the council can bring the issue back at a future meeting.

Coastal Cleanup Day Returns to the Monterey Bay

Ocean lovers around Santa Cruz County are gearing up for a busy weekend. This Saturday, volunteers at 64 sites around Monterey Bay will celebrate International Coastal Cleanup Day. And on Sunday, the Monterey Bay National Marine Sanctuary invites the public to celebrate its 30th anniversary at Sanctuary Fest, a free community event. 

Local nonprofit Save Our Shores is spearheading the volunteer efforts; the organization, known for its beach cleanups and educational programs, will host 64 cleanups that stretch from Año Nuevo State Beach in Pescadero to Andrew Molera State Park in Big Sur.

The event will also extend inland. Six groups will focus on the San Lorenzo River, from Boulder Creek to the river mouth. Other volunteers will meet at Watsonville Slough, and one group will meet even farther south at Arroyo Seco in Big Sur. 

All cleanups start at 9am and end at noon. For those unable to make it on Sept. 17, Save Our Shores recommends downloading the Clean Swell App to do a self-guided cleanup anytime in September.

Volunteers can register for cleanups and learn more about the app on the Save Our Shores website, saveourshores.org.

After caring for the bay on Saturday, the public can celebrate it on Sunday. The Monterey Bay National Marine Sanctuary will commemorate its 30th anniversary as well as the 50th anniversary of the National Marine Sanctuary System on Sept. 18.

The Sanctuary Fest will take place from 10am to 3pm on the Santa Cruz Wharf, Cowell Beach and the Sanctuary Exploration Center. 

The MBNMS Foundation, Save the Waves Coalition, the California Department of Fish and Wildlife, Save Our Shores and other partners will offer demonstrations and outreach activities at an exhibitor fair on the wharf.

Guests can also register on the Sanctuary Fest website to join kayak nature tours, stand-up paddleboarding lessons and wildlife tours. 

The 30th annual Aloha Outrigger Races, hosted by the Pu Pu ‘O Hawai’i Outrigger Canoe Club and the City of Santa Cruz Parks and Recreation, will start at 9am off the Santa Cruz Wharf.

On the shore, activities include sand sculpture-building on Cowell Beach, virtual scavenger hunts along the wharf and marine science talks and films at the Sanctuary Exploration Center across the street.For more information and to register for activities, visit the Sanctuary Fest webpage at montereybay.noaa.gov.

Rob Brezsny’s Astrology: Sept. 14-20

ARIES (March 21-April 19): My reader Monica Ballard has this advice for you Aries folks: “If you don’t vividly ask for and eagerly welcome the gifts the Universe has in store for you, you may have to settle for trinkets and baubles. So never settle.” That’s always useful counsel for you Rams. And in the coming weeks, you will be wise to heed it with extra intensity. Here’s a good metaphor to spur you on: Don’t fill up on junk snacks or glitzy hors d’oeuvres. Instead, hold out for gourmet feasts featuring healthy, delectable entrées.

TAURUS (April 20-May 20): I will remind you about a potential superpower that is your birthright to develop: You can help people to act in service to the deepest truths and strongest love. You can even teach them how to do it. Have you been ripening this talent in 2022? Have you been bringing it more to the forefront of your relationships? I hope so. The coming months will stir you to go further than ever before in expressing this gift. For best results, take a vow to nurture the deepest truths and strongest love in all your thoughts and dealings with others.

GEMINI (May 21-June 20): Your mind is sometimes a lush and beautiful maze that you get lost in. Is that a problem? Now and then it is, yes. But just as often, it’s an entertaining blessing. As you wander around amidst the lavish finery, not quite sure of where you are or where you’re going, you often make discoveries that rouse your half-dormant potentials. You luckily stumble into unforeseen insights you didn’t realize you needed to know. I believe the description I just articulated fits your current ramble through the amazing maze. My advice: Don’t be in a mad rush to escape. Allow this dizzying but dazzling expedition to offer you all its rich teachings.

CANCER (June 21-July 22): “Poetry is a life-cherishing force,” said Pulitzer Prize-winner Mary Oliver, who published 33 volumes of poetry and read hundreds of other poets. Her statement isn’t true for everyone, of course. To reach the point where reading poetry provides our souls with nourishment, we may have to work hard to learn how to appreciate it. Some of us don’t have the leisure or temperament to do so. In any case, Cancerian, what are your life-cherishing forces? What influences inspire you to know and feel all that’s most precious about your time on earth? Now would be an excellent time to ruminate on those treasures—and take steps to nurture them with tender ingenuity.

LEO (July 23-Aug. 22): Please promise me you will respect and revere your glorious star power in the coming weeks. I feel it’s important, both to you and those whose lives you touch, that you exalt and exult in your access to your magnificence. For everyone’s benefit, you should play freely with the art of being majestic and regal and sovereign. To do this right, you must refrain from indulging in trivial wishes, passing fancies and minor attractions. You must give yourself to what’s stellar. You must serve your holiest longings, your riveting dreams and your thrilling hopes.

VIRGO (Aug. 23-Sept. 22): It’s impossible to be perfect. It’s neither healthy nor productive to obsess on perfectionism. You know these things. You understand you can’t afford to get bogged down in overthinking and overreaching and overpolishing. And when you are at your best, you sublimate such manic urges. You transform them into the elegant intention to clarify and refine and refresh. With grace and care, you express useful beauty instead of aiming for hyper-immaculate precision. I believe that in the coming weeks, dear Virgo, you will be a master of these services—skilled at performing them for yourself and others.

LIBRA (Sept. 23-Oct. 22): According to Libran poet T. S. Eliot, “What we call the beginning is often the end. And to make an end is to make a beginning. The end is where we start from.” Those are your guiding thoughts for the coming days, Libra. You’re almost ready to start fresh; you’re on the verge of being able to start planning your launch date or grand opening. Now all you have to do is create a big crisp emptiness where the next phase will have plenty of room to germinate. The best way to do that is to finish the old process as completely as possible.

SCORPIO (Oct. 23-Nov. 21): Now and then, you slip into phases when you’re poised on the brink of either self-damage or self-discovery. You wobble and lurch on the borderline where self-undoing vies with self-creation. Whenever this situation arises, here are key questions to ask yourself: Is there a strategy you can implement to ensure that you glide into self-discovery and self-creation? Is there a homing thought that will lure you away from the perverse temptations of self-damage and self-undoing? The answers to these queries are always yes—if you regard love as your top priority and if you serve the cause of love over every other consideration. 

SAGITTARIUS (Nov. 22-Dec. 21): “Sometimes serendipity is just intention unmasked,” said Sagittarian author Elizabeth Berg. I suspect her theory will be true for you in the coming weeks. You have done an adroit job of formulating your intentions and collecting the information you need to carry out your intentions. What may be best now is to relax your focus as you make room for life to respond to your diligent preparations. “I’m a great believer in luck,” said my Uncle Ned. “I’ve found that the harder I work, the more luck I have.” He was correct, but it’s also true that luck sometimes surges your way when you’ve taken a break from your hard work.

CAPRICORN (Dec. 22-Jan. 19): Tips to get the most out of the next six weeks: 1. Be the cautiously optimistic voice of reason. Be the methodical motivator who prods and inspires. Organize as you uplift. Encourage others as you build efficiency. 2. Don’t take other people’s apparent stupidity or rudeness as personal affronts. Try to understand how the suffering they have endured may have led to their behavior. 3. Be your own father. Guide yourself as a wise and benevolent male elder would. 4. Seek new ways to experience euphoria and enchantment, with an emphasis on what pleasures will also make you healthier.

AQUARIUS (Jan. 20-Feb. 18): Aquarian author Richard Ford has advice for writers: “Find what causes a commotion in your heart. Find a way to write about that.” I will amend his counsel to apply to all of you non-writers, as well. By my reckoning, the coming weeks will be prime time to be gleefully honest as you identify what causes commotions in your heart. Why should you do that? Because it will lead you to the good decisions you need to make in the coming months. As you attend to this holy homework, I suggest you direct the following invitation to the universe: “Beguile me, mystify me, delight me, fascinate me and rouse me to feel deep, delicious feelings.”

PISCES (Feb. 19-March 20): “I am lonely, yet not everybody will do,” observed Piscean author Anaïs Nin. “Some people fill the gaps, and others emphasize my loneliness,” she concluded. According to my reading of the astrological omens, Pisces, it’s your task right now to identify which people intensify your loneliness and which really do fill the gaps. And then devote yourself with extra care to cultivating your connections with the gap-fillers. Loneliness is sometimes a good thing—a state that helps you renew and deepen your communion with your deep self. But I don’t believe that’s your assignment these days. Instead, you’ll be wise to experience intimacy that enriches your sense of feeling at home in the world. You’ll thrive by consorting with allies who sweeten your love of life.

Homework: I invite you to send a blessing to someone you regard as challenging to bless. Testify: Newsletter.FreeWillAstrology.com.

Valdo Wines’ Floral Rosé Brut is a Sparkling Celebration

Floral Rosé Brut is packaged so beautifully that it could put anyone in a festive mood. The taste—fragrant sparkling Rosé with hints of berries, cherries and roses—is just as stunning. The bottle is swathed in pink, red, orange and yellow flowers—thanks to a wrap-around plastic covering—and it’s available for around $20.

Produced in Italy by Valdo Spumanti, one could not ask for a more wallet-friendly bottle of bubbly. It is bright and fresh tasting with a blend of 75% Nerello Mascalese from Sicily and 25% Glera from Veneto, with flavors of ripe melon and strawberry.

Valdo was started in 1926 by the Societa Anonima Vini Superiori and purchased by the Bolla family in the 1940s. Even after 90-plus years of winemaking, the company continues its quest to make quality wines. Valdo has also been Italy’s No.1 Prosecco maker for over 15 years. us.valdo.com.

Wine Wednesdays

After a hiatus of more than a year, Wine Wednesdays at Seascape Beach Resort are returning. These popular weekly wine-tasting events, complete with music, take place in the Atrium on the main floor and consist of a small appetizer or charcuterie plate and four 2-ounce pours—with a different winery featured each week. The first Wine Wednesday is Sept. 21, 5:30-7pm, and will feature local winery favorites such as Storrs and Integrity. 

$25 plus tax and gratuity. Seascape Beach Resort, 1 Seascape Resort Drive, Aptos. 866-867-0976; seascaperesort.com.

RED Makes Chocolate Without Sugar

I came across a chocolate brand made without sugar. It’s called RED, and it comes in varieties including dark; extra dark; hazelnut and macadamia; milk; orange and almond. Made in Europe by a Swiss-owned company, it’s gluten-free, non-GMO and made with the finest cocoa beans—the sweetness is derived from erythritol and stevia. red-chocolate.com.

El Frijolito Serves One of the Tastiest Burritos in Watsonville

Sergio Carrera and El Frijolito were both born in 1985; his parents pulled off the incredible feat of having a child and opening a restaurant in the same year. Carrera pretty much grew up in the popular Watsonville spot. He started working there at 15. Initially, Carrera went to music school—he was a prominent local musician for years, but says the restaurant life path ultimately won out. After several years as GM, he took part ownership of El Frijolito to help out the family due to pandemic-related stresses.
Open every day from 10am-7pm, Carrera defines the spot as classic Mexican, with recipes from his grandparents who were born in Durango and Michoacan. He says the burrito is one of the most popular items—with over 200,000 sold yearly—and comes in wide varieties, including carne asada, al pastor, shrimp and chile relleno. Enchiladas, chile verde and hangover-busting menudo on Sundays are also favorites. But they’ve become known for their house salsa, which blends green and red and boasts chunks of fresh onions and bunches of cilantro.
Carrera took a brief descanso with GT to talk about El Frijolito’s enchiladas, and how music and food overlap. 

How are music and food similar?

SERGIO CARRERA: I’ve had individual thoughts on both, but now that I’m thinking about it, cooking food for people and serving it to them is a very intimate experience. Like, they’re going to eat your food. And music is also an intimate experience, and similar in the sense that a song can move you in a very personal way, just like a great meal can.

What makes your enchiladas unique?

With traditional enchiladas, they are first dipped in a chile and then fried on the comal (flat-top grill). But with ours, we fry the tortilla first, and then we smother them with our housemade enchilada sauce, so they are kind of swimming. Frying them first like this and then saucing them keeps them softer, which allows us to stuff them fuller of meat or cheese. Our sauce just has a little kick, and because there’s a lot of it, you can mix it with the rice and beans, and I love to eat it that way.

El Frijolito Restaurant, 11 Alexander St., Ste. B, Watsonville, 831-724-8823.

Café Mare is a Local Go-to for Authentic Italian Cuisine

A diverse clientele—couples, families, visitors, regulars—were already in fine-dining mode when we arrived at Cafe Mare last week to enjoy the air-conditioned joys of a cool Italian meal. A landmark for several decades, this durable restaurant offers generous seating, a long and unpretentious menu, a full bar and attentive service. The menu reflects the sensibilities of its Calabrian owner, and last week we enjoyed test-driving some Italian with our waiter, a young man living the good life, soccer and surfing by day, waiting tables in this downtown establishment by night.

The all-organic menu inspired us to order a sprightly salad of arugula topped with thick rounds of pancetta, cherry tomatoes and goat cheese ($16.50). We chased the exceptionally fresh, peppery arugula with our glasses of Chianti Poggio Caponi 2019 ($10) while listening to Chet Baker providing the soundtrack to the U.S. Open visible above the very well-stocked bar. White tablecloths and a laidback urban atmosphere, thanks to the below-street-level dining room, make everyone feel welcome. The long daily opening hours also make Cafe Mare a go-to favorite.

My entree of gamberoni alla diavola absolutely hit the spot. The large plate arrived with a sizable cluster of large shrimp sauteed in a spicy tomato white wine sauce laced with capers. The shrimp were joined by excellent roast potatoes and perfectly al dente broccoli crowns. The broccoli ($27.50) really won us over. Not the usual after-thought, this pretty emerald vegetable had been given some care and retained both crispness and flavor intensity.

There were more of the addictive potatoes (why don’t people think of outstanding potatoes when they think of Italian food—they should) and crisp broccoli on Jack’s plate of classic Vitello scaloppini, done piccata-style in a light saucing of wine, butter and capers ($27.50). Sometimes you don’t need a wildly innovative, designer dining experience. You just want to enjoy a dinner that tastes exactly as you want it to taste.

Our generous pours of red wine (plus a half bottle of sparkling water) kept us company throughout our meal. This place is timeless, without need for any designer statements, just a few mid-century touches like the red rose in tableside vases and the black and white photos of Dean Martin and Frank Sinatra in the hallways. Retro, yet with youthful energy. Definitely a nice place for dinner, even if you haven’t planned ahead.

For dessert, we split a glass bowl of tiramisu ($8) that my companion loved for its nice liquor-soaked lady fingers. I would have liked a thicker layer of mascarpone cream cheese, but it was a sweet finish to a lovely meal.

Cafe Mare, 740 Front St. #100, Santa Cruz. Open daily 11:30am-2pm, 5-9pm; 11:30am-10pm Saturday, 11:30am-9:30pm Sunday. cafemare.com.

LEFTOVERS PRO TIP

I’m one of those people who like to make a whole new dish out of leftovers. You know, shred last night’s chicken breast to top a bed of greens with some late-harvest, dry-farmed tomatoes. Add whatever else looks interesting and splash on some zesty salad dressing. From our Cafe Mare dinner we had leftover shrimp, so I picked up a couple of day boat petrale sole filets from New Leaf Market, sauteed them and topped them with the shrimp and the remaining spicy diavolo sauce. Major transformation. A whole new dinner experience. Added a salad of little gems and glasses of delicious Lubanzi South African GSM (now available in cans—very portable, easy to open and a mere $5.99 for a big 355ml picnic portion). And toasted the much-loved QEII, a remarkable woman for almost a century.

15-year-old Arrested in Watsonville Homicide

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A teenager was arrested Thursday in the shooting death of a 19-year-old man on Sept. 4 on Sudden Street.

Watsonville Police Department spokesperson Michelle Pulido said officers arrested the 15-year-old male suspect on Waters Alley between Jefferson and Sudden streets, less than a block from where Adrian Ayala was shot multiple times.

As officers attempted to arrest him, he tossed a gun behind some garbage cans, Pulido said. A swarm of police, many with their guns drawn, captured the teen and located the gun, Pulido added.

Pulido said the suspect has ties to a local gang and is currently facing several charges, including murder, possession of a firearm, gang enhancements and probation violation. He was booked into Juvenile Hall.

Street Vendors Call for City to Repeal Beach Street Ban

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As summer comes to a close, some Santa Cruz residents hope its conclusion will coincide with the repeal of a recently established ordinance prohibiting street vending along Beach Street.

In March, Santa Cruz City Council, in a split 4-3 vote, approved a seasonal prohibition on sidewalk vendors along Beach Street from Third Street and the Santa Cruz Municipal Wharf, from April 1 through Oct. 31.

Vendors are still allowed to sell their wares in the vicinity of the Santa Cruz Beach Boardwalk, including along Riverside Avenue and Cliff Street. But those areas are a much tighter squeeze for vendors, customers and visitors alike compared to along Beach Street, where thousands of people typically stroll through on their way to the coastal city’s largest tourist attraction.

Santa Cruz’s Director of Planning and Community Development Lee Butler says that the ordinance came about due to a few “unsafe” situations over the last few years, following the state’s 2019 passage of Senate Bill 946, which allows for sidewalk vending. Butler says, in the time since the city had seen issues of overcrowding and access issues on Beach and surrounding streets due to vending. 

Vendors are still allowed to sell their wares in the vicinity of the Santa Cruz Beach Boardwalk along Riverside Avenue and Cliff Street.

As such, the city looked at what options it had to fix the situation, leading to the current ordinance. The city requires vendors to have a sidewalk vending permit, and a business license, Butler says. Those cost $30 and $175-180, respectively, and are good for a year. Vendors selling food also need a county health department permit. Butler said that while there have been some questions and missteps, the city believes the process has been a bit smoother for vendors and community members alike.

Before the new rules went into effect, the city estimated more than 50 unpermitted vendors were operating around Cowell Beach, Beach Street and Pacific Avenue. Code Compliance Manager Laura Landry says the vast majority of vendors have gone through the process to get both required documents. She and Butler estimate that there are approximately seven vendors operating without licenses this summer.

By Butler’s estimates, the city currently has 57 permitted vendors, with 25 vendors working along Beach Street and 32 including Pacific Avenue downtown.

For vendors without the required permits and licenses, penalties can add up quickly. A first citation equals $250, a second citation within a year is $500 and a third will cost vendors $1,000.

“It’s cheaper for them to attain the permits than to get a first citation,” Landry said.

The city previously used a lottery system to award sidewalk vending permits, and, last summer, it approved six vendors to sell their products. Brent Forsyth, one of the six lottery winners, works both near the Boardwalk and downtown, where the city works with vendors via a reservation system operated by the Parks & Recreation Department. He says the last two years have been tough on street vendors.

“Vending is hard work—you’re dealing with some of the elements in [both locations], including the open container rules near the Boardwalk,” he says. “The city says it’s a ‘work in progress,’ and it takes time—but they haven’t done anything.”

Street Scene

This summer, Isaias Gebre has regularly gone out to connect with vendors at their tables and carts, and act as an intermediary and translator when Santa Cruz Police Department or city officials try to move or ticket the vendors. He says that many of the vendors he works with—most of whom are Mexican and primarily speak Spanish or other Mexican indigenous languages—have worked in this area for years, and the city’s new policy makes it that much tougher for the vendors to make a living.

“So many people have lost so much money,” he says, noting some vendors have had to decide between rent payments or kitchen license payments due to the discrepancies.

Recently, Gebre connected us with a few of the long-time vendors near the Beach Street area, selling food, handmade crafts, boogie boards and hats. Of the three vendors we spoke with, all shared they had lost anywhere from 50-80% of their earnings under the new ordinance this summer compared to years past.

Guillermina, who did not want to use her last name, believes she’s lost 70% of her income this summer. She says she’s worked by the beach since 2018 selling hot dogs, agua fresca, fresh fruit and other items. Because she’s selling food, she is also required to rent a spot at a commercial kitchen for food prep, which runs $3,500 a month.

“My only hope is that, this November, we can get back on Beach Street and make whatever revenue we can,” she says. 

Imelda, who did not want to use her last name, sells shirts, ponchos, hats and blankets with her partner on Cliff Street. She says that on top of bringing in 50% less revenue this summer than in previous years many vendors also face issues related to the pandemic.

“We used to sell at the Flea Market, but it’s been closed since Covid,” she says.

These struggles convinced Gebre to begin filming vendors’ interactions with SCPD and city code enforcement officers as well as everyday residents. In videos posted to the TikTok account @Street_Vendors_Coalition, officers appear to take the vendors’ goods and write up tickets even for permitted sellers. In others, Gebre captures interactions between vendors and a person who he says is a code enforcement officer who constantly calls SCPD on the vendors. His TikTok account had more than 24,000 followers before it was banned a few months ago. Some of the videos are still available on his Instagram account, street_vendors_coalition_831.

Gebre has also launched a change.org petition, calling for the city to revoke its ban. So far, that petition has over 3,400 signatures.

“It’s so hard to talk about what’s happening down here without people seeing it,” he says. “We want to document these experiences, and make sure businesses and the Boardwalk don’t scapegoat the vendors.”

Butler and Landry say they understand the vendors’ frustrations and believe the city will assess what future changes they can establish with the ordinance.

“Vendors appreciate the fact that we did a lot of outreach in advance to let them know what was transpiring,” Landry says. “That communication aspect has definitely improved—they all have my cell number, and feel more comfortable calling me.”

To support the vendors and again speak out about the ordinance, Gebre says he will host a peaceful demonstration along Beach Street this coming weekend, in line with the Boardwalk’s Fiesta en la Playa Day, which, according to the Boardwalk’s website, will be a celebration of the “vibrant traditions of the Latino community with mariachi, folklorico dancers, and a free beach concert.”

More information on the Street Vendors Coalition Instagram page.

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Valdo Wines’ Floral Rosé Brut is a Sparkling Celebration

The Italian bubbly boasts melon and strawberry flavors and is perfect for those on a budget

El Frijolito Serves One of the Tastiest Burritos in Watsonville

The South County Mexican spot also serves unforgettable enchiladas, chile verde and menudo

Café Mare is a Local Go-to for Authentic Italian Cuisine

Homemade sauces and traditional recipes have been making lifelong customers for 20 years

15-year-old Arrested in Watsonville Homicide

The suspect was picked up on Waters Alley, not far from where Adrian Ayala was shot multiple times

Street Vendors Call for City to Repeal Beach Street Ban

As summer comes to a close, some Santa Cruz residents hope its conclusion will coincide with the repeal of a recently established ordinance prohibiting street vending along Beach Street. In March, Santa Cruz City Council, in a split 4-3 vote, approved a seasonal prohibition on sidewalk vendors along Beach Street from Third Street and the Santa Cruz Municipal Wharf, from...
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