A Year Into the Pandemic, Mattresses Are the New Must-Have

In the wake of lockdowns and quarantine, we are now in the midst of a comfort renaissance. Home furnishings got hot last year as we all tried to make being stuck inside as palatable as possible, a trend that has only continued in the first half of this year. And among the most in-demand items at the top of the luxurious, pillowy heap are mattresses.

In fact, mattress sales went through the roof last year after Covid-19 hit, increasing by more than 30% over 2019, according to mattress industry veteran Jerry Epperson in a story by USA Today

It shouldn’t come as too much of a surprise, since our mattresses are being asked to cushion a lot more activities in the pandemic. When we say far more people are “working from home” now, we might picture it happening at a desk or kitchen table, but how many newly officeless employees are really just on their bed with a laptop? (Spoiler alert: a lot).

Locally, Michael Baetge, owner of 41st Avenue home furnishings store SC41, says he’s seen a “really interesting pickup in sales of anything having to do with comfort”—including sofas and recliners, as well as all things bedding—beginning in August and September of last year.

Just when things were going gangbusters for home furniture, however, the supply chain got squeezed in what Baetge calls a “snowball effect” from the shutdown of factories in China and other countries at the beginning of Covid-19.

And for mattresses, things only got weirder. Remember those freak storms in Texas and Louisiana in February? Well, not only did they make everyone worry that the apocalypse had finally decided to stop messing around and just arrive already, they also knocked out the only two factories in the entire country that produce a key ingredient in foam. In the aftermath, furniture companies began receiving about half the foam they normally use for manufacturing, and they cut their production significantly.

“It’s really wild,” says Baetge of the supply and demand problems over the last few months. He says customers have been understanding as order times have extended. But SC41 also got a bit lucky, at least when it comes to mattresses, since they don’t rely on China or the American southeast for their materials.

“The components in our mattresses all come from Europe,” says Baetge. “So we’ve been really fortunate in that.”

Flooring, Home-Remodel Businesses Are Booming in the Pandemic

Deborah Cypert is an O.G. in the flooring game. As owner of Interior Vision Floors and Decorating, the 63-year-old has been in the industry for more than 30 years. From her shop in Soquel, she oversees the carpeting, corking, decorating and beautifying of local homes.

These days, Cypert doesn’t have to do all the work alone. Her flourishing business boasts six full-time employees, each an expertly trained flooring ninja well versed in the art of hardwood, linoleum, rugs, window coverings and the many varieties of carpet.

How has business been during the Covid-19 crisis? Good—surprisingly good.

“We’ve actually been busier than ever with Covid,” says Cypert. “So many people are staying home, and they finally have the time and energy to do projects and beautify their home. Because they are spending so much more time there, they are coming to us to make their homes more comfortable.”

Cypert says the best part of her job is transforming peoples’ lives by making their living spaces feel beautiful, clean and fresh. And she works tirelessly to make people feel happy, comfortable, and at home in their homes.

Many of Interior Vision’s clients call the company to address an area in their home that has been neglected–either a nagging eyesore or a feature that just don’t feel right at the end of a day. Demand for such projects has skyrocketed since the onset of Covid-19.

With all the time spent at home, that yellow shag carpet—yep, the one you bought thinking it was so cool and trendy during that one-summer hippie phase—could really, really start to weigh on your nerves. Those with a carpet crisis, or another type of flooring emergency, call Cypert to set things right.

Pre-pandemic, around 5% of Americans worked from home at least part of the time. Today, that figure is estimated to be closer to 25-30%. This trend is expected to continue and may actually climb in the post-pandemic world.

So, what are people looking for these days? One of this year’s hottest sellers for Interior Vision have been window coverings, Cypert says. Those who are working from their abodes routinely hit up the firm to install blackout shades so they can better view their computer screens.

Of course, Cypert and her team have had to adapt to the pandemic. This meant wearing masks, gloves, practicing social distancing and slathering on hand sanitizer pretty much from day one.

Overcoming the initial shutdown was stressful, and it’s taken a while for customers to truly warm up to the idea of inviting a strange crew of expert flooring technicians parading into their homes.

“At first, like everyone, we didn’t know what to expect,” says Kathy Cooper, operations manager at Bay Area Floors. “But then business started booming. Especially in the residential sector. It was slow when the pandemic started, but after a few months people started feeling more comfortable. They were like, ‘OK now we’re at home, what can we do to make our space better and more livable?”

Bay Area Floors has been active in Santa Cruz since 2009, and Cooper says improvement in the local economy overall has been a huge factor. “As other businesses have started to reopen, we’re seeing an even greater increase in our business. The strength has been totally surprising.”

Of course, home-improvement companies have had to change the way they operate—for instance, moving to phone and video consultations.

“The virus has changed the way we do business for sure,” Cypert says. “It’s also made us more efficient and effective. Reaching and handling more people each day.”

Another adjustment has been that across the flooring space, and in most areas of the construction world, materials are getting much harder to source and obtain. From lighting to windows to flooring to wood to plumbing fixtures, demand is outpacing supply.

“It used to be getting items in days,” says Cypert. “That became a week. And now it can be 3-6 weeks or even more. Products taking longer to arrive, and it’s affecting the entire industry. It’s making people wait much longer to have the products they pick out ready to be installed.”

Covid-19 has had an impact on every level of the global supply chain. And if someone at a manufacturing plant contracts the virus, it’s common practice to shut down the entire operation. Staff shortages due to infection and government rules and precautions have created a backlog in orders. Prices for almost all materials are rising, and the rates for overseas transport and shipping containers have shot through the roof—container costs rose a whopping 100% just this past year. These expenses are typically passed on to the consumer.

But in this time of uncertainty, businesses in the home-remodeling space are poised to grow well until the future.

“It’s a good time to be in the flooring business,” says Cooper. “Demand is high. As is demand for labor. If anyone is an installer—carpet, vinyl, or hardwood—we’re actively hiring. It would be a great time to learn this trade and enter the space.”

Cabrillo College Horticulture Promotes Sustainability Through Hydroponics

The Central Coast of California is often called “the salad bowl of the world.” The Mediterranean climate of the region is perfect for year-round agriculture and horticulture, producing large amounts of the world’s veggies, fruits, and other plants.

That’s why it might be hard to understand why Cabrillo College’s Horticulture Department even bothers to grow certain common vegetables. Peter Shaw, a Cabrillo instructor who is also chair of the department, hears it all the time.

“People ask me why we grow lettuce here—it’s so abundant all around us,” Shaw says. “For one thing, it’s very easy to grow and sell. But it’s also about education. We’re trying to teach a technique to our students that will work anywhere. If you go to somewhere like Texas, you can’t grow lettuce year-round outside, but you can inside, like this. We just happen to live in a pretty unique environment.”

Hydroponic agriculture entails growing plants without soil by using different materials to support the plants’ roots, then directly submerging them in mineral and nutrient-rich water.

At Cabrillo College’s greenhouse facility, located at the very top of campus in Aptos, lettuce and other crops grow on sets of sloped tables, which feature submersible pumps placed inside a reservoir. The pumps bring the water up to one end of a table and allow the solution to trickle down with gravity, before starting the process over again.

Nearby in the school’s brand new AgTech Greenhouse, the department is currently growing high-wire crops of Persian cucumbers. Here, the plants hang suspended, growing inside a cube of rock wool, also submerged in the water.

Cabrillo’s setup also uses aquaponics, which is the practice of growing fish and other aquatic animals to use their waste as fertilizer for the plants—a symbiotic relationship benefiting both systems. 

Shaw says there are many advantages of hydroponic growing, with increased production being among the biggest.

“For outside farms, they have about a few harvests of lettuce a year. Here, we get about 18,” Shaw says. “It’s a really fast turnover.”

The perfectly controlled environment of the greenhouse—the temperature, lighting, nutritional intake and care given by a staff of students—allows the crops to flourish. Shaw says that a head of hydroponically grown lettuce, with its roots still attached, can last up to two weeks inside of a refrigerator. 

“A huge percentage of produce is thrown out because it’s low quality, or a lot of trimming needs to be done,” he says. “When you pick up a head of lettuce from here, every leaf is green and usable.”

Shaw says the indoor system uses about one-tenth of the water of field-grown crops. It is also easier to harvest, alleviating a lot of the bending over and reaching that traditional harvesting requires. 

Hydroponic gardening is often used in areas where farming is challenging due to space or weather. This has led to organizations and companies setting up hydroponic greenhouses in urban backyards or atop buildings. One of Shaw’s former students is currently working for Gotham Greens, a major rooftop gardening company out of Brooklyn, New York.

“It’s all about hyper-local food production,” Shaw said. “It can be a really good business for smaller facilities, and is great for growing local produce in places with food deserts, where it’s harder to access fresh food.”

Many people have also started growing hydroponic crops for their own use at home, whether by setting up a small garden tower in their apartment or growing atop their aquarium or terrarium using aquaponics. 

“There are a lot of ways, and a lot of places that this [method] can be used,” Shaw says, adding that there are many resources for people interested in learning about how to use hydroponics at home, such as online communities on Reddit.

“But honestly, to really see what’s going on—you should come out to a place like this,” he says.

Cabrillo’s facility currently employees six students who work alongside Shaw. Every Saturday, the team sets up a booth at the Aptos Farmers Market further down campus and sells a good deal of the produce they grow.

Shaw says that though he doesn’t think hydroponics are the “end all” of food production, they do have a big future, and their impact on the ag industry is only starting to be seen. 

“This is a huge industry, and it’s becoming larger throughout the U.S. every day,” Shaw said. “Again, it might seem weird for us to do it here, since we’re already in such a great climate to grow outside. But a lot of our students aren’t going to be living here forever. This is a model you can pick up and move to wherever you go.”

To learn more about Cabrillo College’s Horticulture Department and how they are using hydroponics, visit cabrillo.edu/horticulture.

Me vs. Garage: Who Will Win the Decluttering Showdown?

It’s out of control, and you’ve put it off for long enough. Yes, I’m talking about that garage stuffed to the rafters with stuff.

The garage that once upon a time was nicely organized. The hardware shelves. The sports gear and exercise equipment. The boxes of old clothes. The heirloom tchotchkes you have to store somewhere. And now all of them are having a party together without any detectable rhyme or reason.

Let’s drill down a bit. My garage is being held hostage by a funky collection of sacred relics: old Gourmet magazines; clothes that are too large, too small or unthinkably dated; antiques without identifiable purpose; power tools missing a vital part; electronica that lack charging cords; expensive hiking boots that never fit; office equipment for an office I no longer have; ex-husband’s 20-year-old stereo; rusted soda fountain chairs from grandfather’s grocery store.

Plus, there’s a layer of what in polite terms might be called dust. Schmutz, crapola, grime. A garage gets unclean pretty quick.

I set out to tackle my garage situation recently and discovered that I truly had no idea what I’d stepped into. Example: At the top of one of those tall white cabinets with doors that line one wall of the garage sat a very long, thin crystal vase that was a gift from my parents. The problem is that I’ve never used it, don’t like it, and it’s so tall that it can’t fit onto any of my cupboard shelves. That’s why it’s on its side at the top of the garage cabinet. Do I throw it out? Do I give it to the Goodwill?

To avoid having to decide, I turned to a stash of file folder boxes filled with notes from courses I taught 20 years ago. Sure, it’s fun to reminisce, but I wasn’t going to use those notes again. The folders were easier to toss than that skinny crystal vase. Valuable space was being held hostage by that vase, but I couldn’t bring myself to get rid of it.

Also easier to toss were the four remaining mason jars filled with orange bitters I’d made as Christmas gifts 15 years ago. It felt good to take control over those little jars, throwing them into the recycle can. But let’s be honest, I only liberated space roughly 10 inches by 10 inches. Inches! Not exactly a fresh start.

Did I really need to keep every single New Yorker just in case I wanted to reread that clever opera review by Alex Ross? That’s what the internet is for. How about that hexagonal wicker shelf organizer whose odd shape prevented it from fitting neatly anywhere? A beautiful object that served exactly no purpose in my life. Coffee mugs from a former sister-in-law who lived in Slovakia. Hideous student artwork, the 20 rolls of toilet tissue I ordered from China at the beginning of the pandemic? Ugh. What to do?

Well, dear reader, what I decided to do was close the garage door, step into the kitchen and pour myself a glass of wine. I told myself that I’d tackle the garage mess next weekend. Or maybe the weekend after that ….

Cabrillo College’s Board Votes to Reinstate Football Program

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A return for the Cabrillo College football program looked all but hopeless after it was placed on a two-year probation due to a violation for housing out-of-area players. 

But in a turn of events, the school’s governing board elected to reinstate the program in a unanimous vote during Monday night’s meeting.

“Football is important to having a strong athletic department,” Cabrillo Athletic Director Mark Ramsey said. “The way that it brings in a community, the number of athletes that it supports … it’s just something that can’t be matched.”

Trustee Christina Cuevas made the motion to bring back the program, while Felipe Hernandez seconded the motion. 

The team will return in the fall of 2022.

“I think that it’s a vital program and that we continue to have it here at Cabrillo,” Hernandez said. 

Hernandez said he was a bit surprised that the vote was unanimous to reinstate, especially after he heard the motion was in danger of not passing. But, he now believes it was the public’s input that convinced trustees to change their minds.

The thought of losing student-athletes to neighboring colleges in San Jose, Gilroy, Salinas and Monterey also played a key factor in the board’s decision.

Hernandez, who attended Cabrillo, said that the number of people who show up to watch the games is good for the local economies.

“It’s a win-win for everyone: the college, students and the community,” he said. 

In March of 2020, the board suspended the program, which was then placed on a two-year probation for a California Community College Athletic Association (CCCAA) rules infraction.

Cabrillo self-reported the violation to the CCCAA after a report revealed that an assistant coach, who was under former head coach Darren Arbet, signed multiple apartment leases to help secure housing for out-of-area players.

Ramsey helped form a Program Viability Review Committee, which then launched a research project to highlight what works and what doesn’t for the football program.

“It was a lot of good work that was done and eye opening,” Ramsey said.

The committee submitted an 88-page report to school president Matthew Wetstein in March. Ramsey said it took an overall look at how they can support their student athletes and give them the right tools to be successful.

He noted that some issues might be easier than others, but there’s still the food and housing insecurity that many college students continue to face.

“It’s not specific to football, it’s not specific to athletics,” he said. “It’s just students in general and it’s tough. But there are things that we could do better.”

Hernandez, who was born and raised in Watsonville, said some of the mistakes made were the overaggressive recruitment. He said he likes the idea of monitoring out-of-area players by keeping a cap, which means having no less than 20% of the players on the roster be local.

He also called Cabrillo a feeder school that brings in a lot of talent from Santa Cruz County high schools.

“That way we do keep it local from the Central Coast,” he said. “That’s what the program was intended to do and we should keep it that way.”

It’s been more than a year since the Seahawks took the field against Monterey Peninsula College on Nov. 30, 2019 in the Living Breath Foundation Bowl at Rabobank Stadium in Salinas.

Ramsey said the next step is putting together another committee to help guide the development of the football program and having some oversight. After that they’ll put together a hiring committee, open up the head coaching position and bring someone in by January so they can start recruiting for the 2022 season.

“I’m just really appreciative that the vote went the way it did and that they saw the benefit of having football at Cabrillo,” he said.

EVs for Everyone Connects Drivers to Electric Vehicles

A new program aims to make electric vehicles accessible to drivers without breaking the bank.

Tyler Port-Gaarn works as a teacher in the Pajaro Valley Unified School District. He doesn’t drive far for work, but an electric vehicle always seemed too expensive and small to fit his needs.

After hearing about government incentives and the available options, he reconsidered. He signed up for the EVs for Everyone program, hosted by local environmental groups like Ecology Action in Santa Cruz and Regeneración-Pajaro Valley Climate Action in Watsonville. 

A few months later, Port-Gaarn purchased a 2015 Chevrolet Volt. The car is a hybrid—so he can rely on gasoline during long trips—and roomy enough to fit multiple surfboards and fishing poles.

“I really enjoy it,” he said. 

Port-Gaarn said he has since told a few other people about the EVs for Everyone program. 

“I think [electric vehicles are] the way transportation is moving forward in the future,” he said.

The program pairs volunteer and staff advisors with interested buyers to help them find and apply for electric vehicle grants and rebates.

“We have 285 people that we have assigned to advisors, and we have 24 people who have actually purchased an EV,” said Sabrina Delk, the EV program and events specialist at Ecology Action.

Delk emphasizes that the advisors are not salespeople.

“A lot of us just want to be good environmental stewards, and we want to help people get into electric vehicles,” she said, adding that several of the advisors own electric vehicles themselves.

One of the barriers to becoming an electric vehicle owner is accessing the incentives and rebates. Advisors complete training sessions on how to find and apply for these state, regional and federal programs. They then walk interested buyers through the process.

“We have some advisors that will even go to the dealer with you and help negotiate a lease price or a purchase price,” Delk said.

Port-Gaarn said the entire process took a few months. He completed an online survey for the program and waited to hear back about his eligibility. Then, with the help of purchase guidance advisor Michael Saint, he applied for a $5,000 grant and a $700 rebate. The Volt ended up costing him $7,900 instead of the original $13,600.

The EVs for Everyone program advertises that some people might qualify for up to $14,000 in savings or even a free lease. But it takes digging.

“One of the reasons why we exist and are doing this is because these rebates and incentives are complicated,” Delk said. “They’re ever-changing… they’re all separate programs that you have to access individually.”

Ecology Action and partners started the program with grant funding from Electrify America. By helping people switch from gasoline to electric vehicles, they hope to lower emissions and improve air quality.

The EVs for Everyone program is available in English and Spanish from Santa Cruz County down to Ventura County.

“We’re on the brink of something big,” Delk said. “Electric vehicles are the way of the future.”

To get involved, visit evsforeveryone.org.

Monolith Installations Urge Community to Get Vaccinated Against Covid-19

Over the past few weeks, monolith displays urging residents to get vaccinated against Covid-19 have popped up across Santa Cruz County.

The installations were organized by Crush Covid, a local group of volunteers made up of retired women (many with backgrounds in health care), and young people from UCSC and local nonprofits. The group aims to help the county reach herd immunity, which will occur when 80-85% of county residents are fully vaccinated.

Each display includes a thermometer-like chart, showing the county’s progress. They will be updated as new data is released.

Caroline Bliss-Isberg of Crush Covid said the monoliths are just the latest in a long line of projects they have been working on during the pandemic. Since January, they have mailed close to 2,000 postcards to national and state elected officials urging increased production and distribution of vaccines; displayed large banners on overpasses above Highway 1 urging residents to get vaccinated; and, with help from the Artists Respond and Resist Together organization, placed hundreds of painted rocks with “Crush Covid” slogans around the county.

In addition, Crush Covid has volunteered at events and clinics aimed at getting at-risk people vaccinated. Along with Dignity Health, they recently helped organize a clandestine vaccine clinic for undocumented farmworker families from Oaxaca, Mexico.

“South County has had the highest rates of Covid cases and deaths,” said Crush Covid member Dr. Susan Hughmanick. “We were concerned to get farmworkers and families that live in multi-generational households vaccinated as soon as possible.”

Santa Cruz County is doing relatively well in the vaccination effort, Bliss-Isberg said. As of May 10, the county had reached 49.1% of fully vaccinated residents.

“That’s over halfway to 80%, which is great,” said Bliss-Isberg. “And we’re up in the mid-60s of people who have been partially vaccinated. Despite the doom and gloom nationally to get to herd immunity, I have great faith that Santa Cruz County will make it.”

To create the monolith displays, Crush Covid was assisted by Community Printers, who had been involved in a recent Mask Up campaign and had leftover posters. The business agreed to help, and to match any donations that Crush Covid came up with for the printing job.

Within 24 hours of putting the word out, Bliss-Isberg said they had enough donation pledges to cover it, and checks came in just days later. After the displays were created, they began installing them at various locations, including inside businesses, on street corners, at post offices, libraries and more.

Hughmanick hopes they will encourage young people to get the vaccine. Since mid-April, people age 16 years and older have been eligible. However, some remain hesitant. Crush Covid is looking into new ways to incentivize them, including possible pop-up clinics and discounts at local businesses. 

“We want to reach the young people,” Hughmanick said. “New variants … like the UK variant is affecting them more and more.”

Added Bliss-Isberg: “A lot of people who are hesitant … they’re not the ardent anti-vax crowd. They’re just curious and want more information. But it’s clear that any kind of fear that you have of the vaccine is minimal compared to what kind of fear you should have of getting Covid, or having your loved ones get Covid.”

Both Bliss-Isberg and Hughmanick praised their fellow Crush Covid members and the Santa Cruz County community at large for their ongoing efforts in vaccine distribution.

“When you think about the problems that our health department has dealt with about vaccines …. That’s such a small segment of our population,” Bliss-Isberg said. “For the most part, our community is really generous and civic-minded.”


Dozens Sound Off on Food Trucks in Watsonville Forum

Dozens attended Tuesday night’s Watsonville City Council meeting to rebuke complaints lodged to the City Manager’s office about mobile food vendors.

This included about a half-dozen food truck operators gathered on one device that took turns grilling the City Council and staff holding the “Study Session,” or community forum. Most of them spoke in Spanish, and clapping could be heard over the virtual meeting after each one of them was finished with their comments.

“All we’re doing is working, and all we want is for you to let us keep working to support our families,” said Jose Ortiz, owner of El Volcan.

The City Council took no action on the item, which appeared on the agenda without a staff report, causing confusion and worry among food truck operators in Watsonville.

The meeting—and lead-up to it—was a near carbon copy of the previous community forum held by the City Council in 2015. Dozens of food vendors showed up to the council chambers for that meeting to push back on a rumored food truck ban.

Mayor Jimmy Dutra and other City Council members, before, during and after Tuesday’s meeting insisted that they were not trying to outlaw the vendors, and that they were simply trying to get feedback from the community.

That did little to sway those in attendance who said that the alleged complaints against food trucks were a social justice issue. Those in support of the trucks also said that there should be less restrictions on their operations, that the permitting process should be streamlined and that the city should establish programs and events that showcase the industry and allow those operators to grow into brick-and-mortar locations.

“I think we’re focusing on a problem that doesn’t exist,” said former Watsonville City Councilman Felipe Hernandez, now a trustee on the Cabrillo College Governing Board. “Let’s be fair, equitable and just and do the right thing. Don’t cause our next set of entrepreneurs any harm.”

As was the case in 2015, the City Council told staff to provide increased outreach and education to truck operators to ensure they were permitted, and asked to simplify the application process.

But, unlike the previous instance, Community Development Department Director Suzi Merriam said that the City Council has made it clear that it wants to make various updates to its traveling merchant ordinance—the document that governs food trucks and other mobile vendors.

Among the changes suggested by the City Council Tuesday: 

  • Removing Watsonville Police Department as the agency responsible for enforcement;
  • Creating programs to help food trucks grow into brick-and-mortar stores; and
  • Creating food truck events, zones or parks where they can operate freely.

Changes won’t come for several months, Merriam said.

“I’m hopeful, though, that when we do draft the changes we can make provisions for special events and perhaps even catering truck parks as discussed last night to really provide an outlet and venue for our local trucks in the future,” she wrote in an email Wednesday.

The City Council last updated its rules around mobile food vendors in 2008. They established when, where and for how long those vendors could stay and what permits they needed to operate within city limits.

Mobile food vendors require a permit from the police department and a business license from the city. They also need to pass an inspection from County Environmental Health and the fire department.

According to the municipal code, mobile food vendors can only operate in residential areas and they can only stay in one location for no more than five minutes. But an exemption baked into the rules undermines those restrictions, and essentially allows them to remain in one place in perpetuity, so long as the property or business owner, in writing, gives them permission.

That exemption, according to city staff, has caused some brick-and-mortar businesses to raise concerns that food trucks are eating into their profits, a reported issue that they say has been compounded by the Covid-19-related restrictions on indoor dining.

Only one person spoke in favor of imposing additional fees on food trucks. Taqueria Mi Tierra owner Fernando Munoz said that the trucks have a competitive advantage over traditional restaurants because they do not pay property taxes to the county and utilities fees to the city. He suggested the city impose an annual fee on the property owners who rent space out to the food trucks, or the food truck operator so that it can better enforce its permitting and compliance requirements.

But food truck operators say they are paying their fair share by renting space at a community kitchen or commissary, and that there is little overlap between their services and that of the city’s traditional restaurants, many of which are closed after 9pm.

Carmen Herrera-Mansir, the executive director of El Pajaro CDC, a nonprofit that for more than 40 years has helped small entrepreneurs start and grow their business, said that many local successful brick-and-mortars began as mobile or at-home vendors. If the city imposes more restrictions on the food trucks, she said, that could cause a chilling effect for future businesses.

“The American dream is for everybody,” she said.

Art Exhibit Provides Space for Reflection Following CZU Fire

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Devi Pride did not expect to shed tears during the opening of her 12-panel art showcase of her wildfire-ravaged property in the Santa Cruz Mountains. 

“I didn’t think I’d have such an emotional response,” Pride said, standing in a shady spot next to the series outside of the Felton Branch Library, which features stark subject matter with lines of a poem she wrote superimposed. “But we all need to hear our own words sometimes.”

On May 8, Pride’s work was displayed in a line along Gushee Street, amid fluttering leaves and deep green branches. The show was meant to give those who were touched by the CZU Lightning Complex fire a space to reflect and breathe—it also connected fire survivors with county resources. Her work was unveiled in tandem with a similar series, posted along a trail through Discovery Park by the library, featuring laminated pages from Alison Farrell’s children’s book “The Hike.”

One of Pride’s panels focuses on a fallen log with yellow and green grasses swaying freely beside it. The words “REJUVENATE/WE CHOOSE TO THRIVE” accompany the image. Another portraying a blackened tree, still standing with green shoots protruding from its bark, reads “REENVISION/FROM COLOR TO BLACK AND WHITE TO COLOR AGAIN.”

For Pride, the images put the last nine months into perspective. Like thousands of other Santa Cruz Mountain residents, she lost her home in the CZU Lightning Complex fire. In the aftermath, she spent hours excavating at her Big Basin-area property, hunting for her grandmother’s ashes, dumbfounded at a melted camera lens, and assessing the destruction of tapes of early video work for a Canadian broadcaster. It’s all rising to the surface.

“It’s very traumatic,” she said. “Part of this is to learn from that and reflect.”

Now, she’s hoping others can benefit from the growth her series represents.

“In order to move through, you just don’t sweep it under,” she said, recounting how the poem came to her fully formed, while the photo selection took longer. “Each one is to inspire something. That’s part of the healing process.”

Mariah Roberts, executive director of Friends of Santa Cruz County Parks, said the panels echo the phase many displaced residents are in right now, as debris clearing has largely finished and new homes can start to go up.

“The intention of this installation is to offer a place that is meaningful and supportive,” she said. “People just really need some wellness experiences.”

During the fire, the group (the nonprofit complement to the county’s parks department) was asked to help evacuees at Kaiser Permanente Arena navigate the confusing array of emergency resources.

Later, when an anonymous donation came in, Roberts reached out to Dave Reid in the county’s new Office of Response, Recovery & Resilience to find out where the money—described as large enough to have an impact, but too small for any serious rebuilding—could help most.

Reid suggested the nonprofit do something like the Carlos Campos-designed Art Hike Challenge that was recently installed at Pinto Lake County Park in Watsonville, so displaced residents would have a place to get away from all the paperwork and daily struggles.

And while fire survivors are at the forefront, everyone is invited to view the work, Roberts added.

“It’s really nice to reflect at this moment in time,” she said. “It’s been a very humbling experience.”

Now the group is gearing up for its next show, a collaborative parks-based effort opening simultaneously in Watsonville, Scotts Valley, Santa Cruz and Capitola on June 19.

Marilyn Marzell, 73, attended the Felton exhibit with her partner of 38 years, Patti Maxine, 82. The local residents were evacuated for 10 days, as flames crept to within a half-mile of their home.

“In addition to Covid, it was just another blow to our community,” Marzell said while explaining the frantic rush to gather important documents in preparing for the worst. “We did have overnight to prepare.”

Marzell says she’s happy to see the library offering a vibrant space for peaceful contemplation.

“I’m thrilled that this library park can be utilized for people to gather,” she said. “It’s just another sign of us returning to normalcy.”

Fifth District Supervisor Bruce McPherson stopped off with an aide on the way to see post-fire recovery efforts in Boulder Creek.

“It’s so sad to see what happened,” he said. “But it’s so inspiring to see the response.”

Fifth District Supervisor Bruce McPherson visited the Felton show on the way to check on fire recovery efforts in Boulder Creek. PHOTO: Drew Penner


Santa Cruz City Council Approves Ordinance on Homeless Camping

The Santa Cruz City Council on Tuesday approved a homeless ordinance that restricts camping in most parts of the city, but requires a safe sleeping program and daytime storage before the rules can take effect.

The ordinance passed 5-2, with councilmembers Justin Cummings and Sandy Brown dissenting.

Planning Director Lee Butler said that the rules were created to eliminate the impacts of large encampments and establish a time, place and ways in which camping can occur.

The package of rules, called the “Camping Services and Standards Ordinance,” prohibits most camping in the city, a rule that will take effect when the city establishes at least 150 “safe sleeping sites.”  It is unclear where those will be located, but under the ordinance they will not be located next to schools. They also cannot be placed adjacent to residential neighborhoods, but it was not clear Tuesday how that will be determined. 

In cases where neighborhoods will be impacted, the city will perform extensive outreach to neighbors, Butler said. 

The city is currently looking for a provider that would run the program.

The other rules include: 

  • The ordinance prohibits daytime camping, which will take effect when the city creates a storage program for belongings. 
  • People can sleep in their vehicles in the parking lots of churches—and businesses in non-residential portions of the city—with written consent of the owner or administrator.
  • Violators face a $20 fine or community service.
  • The rules will not apply to families with children under 18, and homeless people with a “qualifying disability” will get help from city or county workers to find shelter.
  • In addition, the ordinance includes a quarterly census and semiannual reviews, and a report on arrests and citations that occur at the sanctioned camping sites.

The discussion included more than an hour of input from public speakers.

Tom Brown of the neighborhood group Seabright Strong called the ordinance, “a really good start to a really difficult and intransigent problem.”

“But I do think it’s the right approach,” he said. 

The prohibition of sleeping sites near schools and in residential neighborhoods, he said, was a good addition that earned the support of the group.

Robert Singleton, speaking for the Santa Cruz County Business Council, said the group supported the rules, among other things, because they offered more options for housing. 

“This is a major issue that every single jurisdiction big or small is facing,” he said. “So we absolutely need a unified concerted state and national effort if we are to make a dent in a major problem.”

But not everyone supported the ordinance. Serg Kagno of Stepping up Santa Cruz said that the enforcement aspect essentially criminalizes people for a situation that is often not their fault. 

“This ordinance continues the marginalization of those with mental health challenges, suffering from trauma and those suffering from poverty,” he said. 

The focus, he said, should be on “trauma-informed care,” which is the philosophy that people in adverse situations such as homelessness likely have some type of trauma in their past.

“Not all people who are homeless are criminals,” he said. “They’re living in poverty, have medical, mental health, domestic violence and trauma issues.”

Kagno added that the rules do not take into account the high level of care some homeless people need.

“Why is this ordinance making being homeless illegal?” he asked. “Criminalize crime, don’t criminalize being poor and homeless.”

Mayor Donna Meyers said that the ordinance was built from a protracted process, coming to the council five times. Councilmembers, she said, have received thousands of letters and hundreds of calls and held meetings with community members. 

“It may not be perfect, it may not be what all of us want, but this is an ordinance that has been through a process of deliberation,” she said. 

Brown said she opposed the motion because the city does not yet have a plan in place for the safe sleeping program.

“Passing the ordinance when we don’t even know if we can actually do the things we need to do in order to operationalize the ordinance just seems really cart-before-the-horse to me, and potentially self-defeating,” she said. 

Brown also said the city should be focused on intervention rather than enforcement of rules.

Cummings said he wanted the community to be more involved in creating the rules and asked for two more public meetings, a motion that was voted down.  

“I do believe that when we are creating laws that are going to impact people’s lives. Especially when it comes to one of the most controversial topics in the community, we need as much input as possible,” he said.


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