Santa Cruz County Recognizes Emerging LGBT Trailblazers

In the early days of the AIDS crisis, a group of local leaders went to school officials to offer HIV prevention education.

The response they got showed them how much that education—and education of LGBT issues in general—was needed.

“They said, ‘you don’t need to do HIV prevention here; we don’t have any gay kids,’” says Stuart Rosenstein, who has chaired the Queer Youth Task Force (QYTF) of Santa Cruz County since 2000. 

To bring the LGBT community out of the shadows of that era, QYTF members realized that they needed to highlight the work of the LGBT community, particularly the youth, who have shown leadership in their communities.

Thus, the Queer Youth Leadership Awards was born. Now in its 26th year, the event was created to celebrate the achievements and abilities of queer youth.

This year’s event will be on May 13 at New Brighton Middle School.

Rosenstein says the event was created to honor young people who have proven to be leaders in their communities and to celebrate them.

“That’s still a big word in the LGBT community,” he says. “We’re not tolerating; we’re not accepting; we’re celebrating our queer youth leaders.”

Rosenstein says the organization recently produced a video about the first four honorees from 1998. 

“They are now with families and leading institutions, some of them in Santa Cruz County,” he says. “There is just so much joy around that.”

There are nearly 400 proposed laws targeting LGBT people making their way through the legislative process nationwide.

At the same time, a handful of young people this year could not accept their award nominations because they are not yet out to their families or have family members who do not accept them, Rosenstein says.

“With all the success and celebration, there’s also so many students out there that are still not being recognized,” he says. “So, we still have a lot of work to do.”

“There are so many battles for equity, whether it be racial justice, social justice, climate. The fight for equity and equality for our queer and trans youth has to carry on,” Rosenstein says.

Honoree Sion Erkiletian, 16, who goes by they/them pronouns, is a member of the 2023 Queer and Trans Youth Council and has written several articles for the zine Queer Agenda.

Erkiletian, a Delta School student, says they have wanted the nomination since they learned about it. 

“I feel like this is something that could lead to greater things in my life because I have a lot of big dreams about what I want to do,” they said. 

Working to improve the world for LGBT people, Erkiletian says, is a critical mission.

“There is a lot of hate in the world,” they said. “And if I can spread a little bit less hate and spread a little more positivity, that would be a really nice thing.”

However, Erkiletian’s focus on environmental activism is more important than that.

“I was raised to love this planet, and I was raised to fight for this planet, and I think that I can’t fight for queer rights knowing that we’re at our own demise,” they said. 

When asked for advice for young LGBT people who have not come out yet, Erkiletian was careful to answer.

“Don’t hide away from yourself, and stand up for yourself when it’s safe,” they said. “You have to recognize when there is a line between risking your safety and being yourself. That’s important to know because this world is not all rainbows and flowers and happiness.”

San Lorenzo Valley High School senior Asher Sunrise Trageser has been described as an overachiever since kindergarten. 

Trageser has been involved in performing arts through all four years of high school and recently directed the senior show The Bold, The Young, and The Murdered.

Trageser has helped several fellow students through their coming-out processes. 

“Being nominated for QYLA has definitely been an honor, to say the least,” Trageser says. “It’s made me feel validated about the work I’ve done to make my peers in the queer community feel safe. I don’t want to say that the stereotype of gay people in theater is true, but being in theater has provided me with so many amazing opportunities to support the community.”

The Queer Youth Leadership Awards happens May 13, 5:30-8:30pm. New Brighton Middle School Performing Arts Center, 250 Washburn St., Capitola. $25-$125 (sliding scale) qyla.org

Rob Brezsny’s Astrology: May 10-16

ARIES (March 21-April 19): All of us are always telling ourselves stories—in essence, making movies in our minds. We are the producer, the director, the special effects team, the voice-over narrator and all the actors in these inner dramas. Are their themes repetitious and negative or creative and life-affirming? The coming weeks will be a favorable time to work on emphasizing the latter. If the tales unfolding in your imagination are veering off in a direction that provokes anxiety, reassert your directorial authority. Firmly and playfully reroute them so they uplift and enchant you.

TAURUS (April 20-May 20): A famous football coach once said his main method was to manipulate, coax, and even bully his players into doing things they didn’t like to do. Why? So they could build their toughness and willpower, making it more likely they would accomplish formidable feats. While this may be an approach that works for some tasks, it’s not right for many others. Here’s a further nuance: The grind-it-out-doing-unpleasant-things may be apt for certain phases of a journey to success, but not for other phases. Here’s the good news, Taurus: For now, you have mostly completed doing what you don’t love to do. In the coming weeks, your freedom to focus on doing fun things will expand dramatically.

GEMINI (May 21-June 20): Most of us have an area of our lives where futility is a primary emotion. This may be a once-exciting dream that never got much traction. It could be a skill we possess that we’ve never found a satisfying way to express. The epicenter of our futility could be a relationship that has never lived up to its promise or a potential we haven’t been able to ripen. Wherever this sense of fruitlessness resides in your own life, Gemini, I have an interesting prediction: During the next 12 months, you will either finally garner some meaningful fulfillment through it or else find a way to outgrow it.

CANCER (June 21-July 22): Many of us Cancerians have high levels of perseverance. Our resoluteness and doggedness may be uncanny. But we often practice these subtle superpowers with such sensitive grace that they’re virtually invisible to casual observers. We appear modest and gentle, not fierce and driven. For instance, this is the first time I have bragged about the fact that I have composed over 2,000 consecutive horoscope columns without ever missing a deadline. Anyway, my fellow Crabs, I have a really good feeling about how much grit and determination you will be able to marshal in the coming months. You may break your own personal records for tenacity.

LEO (July 23-Aug. 22): Why do migrating geese fly in a V formation? For one thing, it conserves their energy. Every bird except the leader enjoys a reduction in wind resistance. As the flight progresses, the geese take turns being the guide in front. Soaring along in this shape also seems to aid the birds’ communication and coordination. I suggest you consider making this scenario your inspiration, dear Leo. You are entering a phase when synergetic cooperation with others is even more important than usual. If you feel called to lead, be ready and willing to exert yourself—and be open to letting your associates serve as leaders. For extra credit: Do a web search for an image of migrating geese and keep it in a prominent place for the next four weeks.

VIRGO (Aug. 23-Sept. 22): I boldly predict that you will soon locate a missing magic key. Hooray! It hasn’t been easy. There has been luck involved, but your Virgo-style diligence and ingenuity has been crucial. I also predict that you will locate the door that the magic key will unlock. Now here’s my challenge: Please fulfill my two predictions no later than the solstice. To aid your search, meditate on this question: “What is the most important breakthrough for me to accomplish in the next six weeks?”

LIBRA (Sept. 23-Oct. 22): Losing something we value may make us sad. It can cause us to doubt ourselves and wonder if we have fallen out of favor with the Fates or are somehow being punished by God. I’ve experienced deflations and demoralizations like that on far more occasions than I want to remember. And yet, I have noticed that when these apparent misfortunes have happened, they have often opened up space for new possibilities that would not otherwise have come my way. They have emptied out a corner of my imagination that becomes receptive to a fresh dispensation. I predict such a development for you, Libra.

SCORPIO (Oct. 23-Nov. 21): Kissing is always a worthy way to spend your leisure time, but I foresee an even finer opportunity in the coming weeks: magnificent kissing sprees that spur you to explore previously unplumbed depths of wild tenderness. On a related theme, it’s always a wise self-blessing to experiment with rich new shades and tones of intimacy. But you are now eligible for an unusually profound excursion into these mysteries. Are you bold and free enough to glide further into the frontiers of fascinating togetherness?

SAGITTARIUS (Nov. 22-Dec. 21): Antonie van Leeuwenhoek (1632–1723) worked at a variety of jobs. He sold cloth. He was a land surveyor and bookkeeper. He managed the household affairs of his city’s sheriffs and he supervised the city’s wine imports and taxation. Oh, by the way, he also had a hobby on the side: lensmaking. This ultimately led to a spectacular outcome. Leeuwenhoek created the world’s first high-powered microscope and was instrumental in transforming microbiology into a scientific discipline. In accordance with astrological omens, I propose we make him your inspirational role model in the coming months, Sagittarius. What hobby or pastime or amusement could you turn into a central passion?

CAPRICORN (Dec. 22-Jan. 19): I wonder if you weren’t listened to attentively when you were a kid. And is it possible you weren’t hugged enough or consistently treated with the tender kindness you deserved and needed? I’m worried there weren’t enough adults who recognized your potential strengths and helped nurture them. But if you did indeed endure any of this mistreatment, dear Capricorn, I have good news. During the next 12 months, you will have unprecedented opportunities to overcome at least some of the neglect you experienced while young. Here’s the motto you can aspire to: “It’s never too late to have a fruitful childhood and creative adolescence.”

AQUARIUS (Jan. 20-Feb. 18): As I’ve explored the mysteries of healing my traumas and disturbances over the past 20 years, I’ve concluded that the single most effective healer I can work with is my own body. Expert health practitioners are crucial, too, but their work requires my body’s full, purposeful, collaborative engagement. The soft warm animal home I inhabit has great wisdom about what it needs and how to get what it needs and how to work with the help it receives from other healers. The key is to refine the art of listening to its counsel. It has taken me a while to learn its language, but I’m making good progress. Dear Aquarius, in the coming weeks, you can make great strides in developing such a robust relationship with your body.

PISCES (Feb. 19-March 20): Can we surmise what your life might be like as the expansive planet Jupiter rumbles through your astrological House of Connections and Communications during the coming months? I expect you will be even more articulate and persuasive than usual. Your ability to create new alliances and nurture old ones will be at a peak. By the way, the House of Communications and Connections is also the House of Education and Acumen. So I suspect you will learn a LOT during this time. It’s likely you will be brainier and more perceptive than ever before. Important advice: Call on your waxing intelligence to make you wiser as well as smarter.
Homework: What’s the most fun experiment you could try right now? newsletter.freewillastrology.com

Why Santa Cruz is a Place Like No Other

With apologies to Julie Andrews, a few of my favorite things (Google it, youngsters) converge for the 2023’s Summer Sustain Supper, the annual fundraiser for the Homeless Garden Project. 

HGP is one of those things. Their pioneering work equips those without shelter with the tools, safety and support to find their footing—while filling the area’s first organic CSA subscription boxes (!) and two gift shops with stylish handmade salves, teas, hand-dipped candles and cookie mixes (!!)—is something that I hope is replicated across the country, and has already started in Oregon.

The June 17 supper features a multicourse dinner by standout local chefs using produce grown steps away, with live music, wine and tours—Santa Cruz County Farm Bureau Executive Director Jess Brown emcees. 

Favorite thing #2 is Dick Peixoto of Lakeside Organic Gardens, head of the country’s largest family-owned-and-operated organic grower-shipper, who will deliver the supper’s keynote on sustainability. That will be grounded in his work out of Watsonville, where Lakeside tends 50-plus varieties year-round—more at homelessgardenproject.org

Also appearing in Watsonville: favorite thing #3, California Grill and Bar. That spot tucks all sorts of different favorite things within it—big-value country breakfasts, robust burgers, formidable artichoke-crab cakes, a solid happy hour—but the most transcendent element is that all of the produce on the menu is provided by Peixoto partner spot Lakeside Organic.

That means the eye-popping rundown of salads—like the Asian chicken salad, organic salmon salad, grilled skirt steak salad and shrimp Louie, a dozen all told—are delivered directly from the farm.

California Grill was voted Best Watsonville Restaurant in the 2023 edition of Best of Santa Cruz, on stands now—it deserves consideration for Best Salads, to. More at lakesideorganic.com and californiagrillrestaurant.com

HEADING NORTH

Two doses of progress brought by Northern California tastemakers, in ascending order of importance. One: The Outside Lands Music and Arts Festival at San Francisco’s Golden Gate Park (favorite things alert!) will bring a lot of on-stage action to its 15th edition with headliners Kendrick Lamar, Foo Fighters and Odesza. It will also unload its largest-ever restaurant lineup. The food scene last year was a festival unto itself. I can’t wait to see what unfolds this year. Two: A newly formed union at an Oakland Trader Joe’s on the border of Berkeley was certified by the National Labor Relations Board after employees at the store last month became the first in the chain to unionize in California (employee empowerment = a favorite thing).


BOOK IT

Nancy Singleton Hachisu appears at 7pm Tuesday, May 16, at Bookshop Santa Cruz (favorite thing ding ding!) to discuss her new book. The event is free, but registration is recommended at bookshopsantacruz.com. Bonus point if you guessed that Japanese vegetarian food is one of my favorite things. (*Sang in Julie Andrews voice*) Then I don’t feel…so…bad.

Follow Mark C. Anderson at @MontereyMCA

Margins Wine’s 2021 Rugged Heart Beats Boldly

Megan Bell, owner and winemaker of Margins Wine, has made a delicious red wine blend called Rugged Heart. She sources grapes from vineyards on the “margins” and always describes how each wine came about.

In 2017, she came across vineyards being farmed by Larry Makjavich, which eventually led to forming a team with him, and she has since bought all of his fruit.
“No one had ever made wines commercially from this site before,” Bell says. 

The 2021 Santa Cruz Mountains Rugged Heart ($30) is an intricate blend of 57% Cabernet Franc and 43% Merlot with flavorful notes of roses, red fruit and earth.

Bell discovered the phrase “rugged heart” when browsing an 1880s guide to Santa Cruz County. “It suggested that the extreme landscape and diverse coastal and mountain microclimates were well suited only to travelers with “rugged hearts,” Bell says. She loved the name and chose it for this wine.

Right now, Bell is doing special packs of three or four bottles. marginswine.com

SEA ROOT

My husband and I often stop for dinner at Sea Root, a splendid restaurant in the Hyatt Regency Monterey Hotel & Spa. The food is always marvelous, and the dining room has an expansive view of the hotel’s golf course. Sparkling Rosé from Folktale Winery in Carmel Valley was a delicious pairing with my entrée of superbly prepared salmon with an unusual and delicious side of black beans. My husband’s grilled flat-iron steak met his expectations!

Sea Root at Hyatt Regency Monterey Hotel and Spa, 1 Old Golf Course Road, Monterey, 831-372-1234.

Persephone Delivers the Diverse Culinary Landscape of the Region

Cori Goudge-Ayer credits Cabrillo College’s culinary program for igniting her passion for food and cooking. Goudge-Ayer went on to attend the California Culinary Academy before returning to Santa Cruz and opening Persephone in 2016. She says her cuisine showcases the region’s diverse bounty.
The parmesan budino, a savory custard paired with seasonal veggies, is a signature appetizer, and the truffle pasta with artisanal cheese sauce is beloved. Another consistent hit is the chicken with seasonal stuffing: lemon, thyme and ricotta. For dessert, diners gravitate to the panna cotta featuring a rotating roster of fruit accompaniments—the chocolate gelato and sorbet trio are also go-tos.
Hours are Wednesday-Saturday, 5-8:30pm for indoor and outdoor dining—the monthly winemaker dinners are highly recommended. GT asked Goudge-Ayer to expound on the philosophies behind Persephone. 

Why is presentation important to you?

CORI GOUDGE-AYER: Because we eat with our eyes first. It’s also a creative outlet for me; I look at food as my medium, just like an artist would with paint, and treat the edge of the plate as my frame. Monet, along with my mom, have been major sources of my artistic inspiration. I like making art that you can eat. 

What inspires you about using local, seasonal ingredients?

When you get food at the peak of ripeness, the flavors are incomparable. Growing up here, we are so lucky to have such a bountiful cornucopia of local ingredients. We have access to farms for produce and meat and the ocean for seafood. The sense of community that this engenders comes through in the food. I love knowing where my food comes from and having direct input from the farmers on what is planted. Sustainability is also important to me.

Persephone, 7945 Soquel Drive, Aptos, 831-612-6511; persephonerestaurant.com

Santa Cruz County Budget Deficit Looms

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This year’s budget comes amid a projected economic recession and in an era of slowed economic growth. It also predicts a grim future, with a budget deficit exceeding $10 million by 2028.

The Santa Cruz County Board of Supervisors on Tuesday will hear an in-depth presentation of the county’s 2023-24 proposed budget, which totals $1.04 billion and includes a balanced $731.5 million general fund.

From the recent disaster response alone, the county is facing $2 million in unexpected costs. At the same time, the county experienced a $2.6 million drop in sales and cannabis tax revenue and has $300 million in deferred maintenance on the county’s facilities and roads.

One ray of hope is the continued low unemployment rates, a possible indicator the downturn could be milder than expected.

But the county also has numerous expenditures forecasted, with projects like the new South County Government Center in Watsonville, improvements at Juvenile Hall and a new Children’s Crisis Stabilization Center.

The county is also facing a $12 million increase in salaries and benefits for existing positions and plans to add roughly 21 new positions to the rosters.

Fully reopening Simpkins Family Swim Center will add to costs, as will completing the Live Oak Library and Aptos libraries, and completing a new DNA laboratory to reduce case processing times.

Worse, a meager 0.4% revenue growth spurred by the lagging economy and changes in retail shopping will pose additional financial challenges. 

Tuesday’s talk will serve as the precursor to financial presentations by every county department beginning on May 30.

2023-24 Proposed Budget Hearings happen on May 9, 30 and 31 at 9am, and June 13 at 1:30pm at the Santa Cruz County Government Building (Board Chambers), 701 Ocean St., Santa Cruz. santacruzcounty.us/VisionSantaCruz/Budget.aspx

Hundreds Show Up for Trash Talkers Cleanup

Last weekend, nearly a hundred students gathered to participate in a campus cleanup at UCSC organized by Trash Talkers, a new Santa Cruz County environmental initiative, in tandem with UCSC’s Sustainability Office and the campus maintenance department.

The event gave a glimpse into what the future of community beautification might look like.

According to organizer Sally-Christine Rodgers, the Trash Talkers coalition, which includes various county organizations and public servants, aims to make Santa Cruz the cleanest county in California.

Their focus is on litter abatement and curbing illegal dumping in the area. Volunteers have participated in various cleanups, including efforts to help flood victims in South County by removing debris from their residences.

Trash Talkers recognizes the importance of engaging with local youth and uses technology as a bridge to reach them. The UCSC cleanup brought together a new generation of environmentalists through a phone app called PishPosh, the “first app to crowdsource urban cleanup and reward those who participate.”

The PishPosh motto: “You can get fined for littering, but you can’t get rewarded for picking up? Nonsense.”

PishPosh CEO Jake Curreri was on hand to demo his new community service app, which seeks to revolutionize how community cleanups are organized.

The San Diego-based company launched in the fall of 2022 and hopes to zero in on Gen Z‘s tech affinity, incentivizing environmental stewardship.

“These are highly passionate people,” Curreri says. “Gen Z can change the perspective on community service.”

PishPosh users log their time on the app and accrue points for every minute they serve. The points can then be used to enter raffles and win prizes from corporate and nonprofit sponsors. A trip to Mexico was the prize for the UCSC event’s raffle.

According to Curreri, the app only focuses on serving coastal cities for now.

Main Beach and Seabright Beach are listed as future PishPosh cleanup sites. 

Best of Santa Cruz County 2023

Last year’s Best of Santa Cruz County was a testament to perseverance. Following two years of pandemic-induced hardships and uncertainty, the community came out of lockdown with a newfound commitment to support all things local. People rallied around the businesses they love and consciously kept money here in the county instead of giving it to Amazon. 

This year, the region has been tested yet again, with an onslaught of devastating storms causing destruction countywide. Yes, several old and new businesses shuttered due to unavoidable circumstances that began to hit over three years ago. But resilience has kept doors open to many favorite spots, from Capitola and the Santa Cruz Mountains to the Westside and south county. 

Mandatory evacuations were ordered, and floodwaters hit hard. Yet, our readers still showed their unwavering support for the community, demonstrated by the thousands of votes we received from residents—longtime and those new to the area—showing appreciation for all the people, places and things they hold near and dear. 

Santa Cruz County’s heart still beats strong, and, as you’ll read in our Editor’s Picks section, which includes “Best Sounding Horn,” “Best Addams Family Dive Bar” and “Best Place to Switch Up Your Coffee Order,” this slice of Central Coast paradise will always be the perfect amount of weird. Enjoy reading our 2023 issue of Best of Santa Cruz County.

ADAM JOSEPH | EDITOR-IN-CHIEF

Best of Santa Cruz County 2023: SHOPPING & SERVICES 

Adult Store

Camouflage 
1329 Pacific Ave., Santa Cruz,
423-7613, shop-camouflage.com

RUNNERS-UP Frenchy’s, Good Vibrations

Alternative Health Services

Santa Cruz Core  
317 Potrero St., Ste. C, Santa Cruz,
425-9500, santacruzcore.com

RUNNERS-UP Brandon Reynolds, CMT – Live Once Live Well: Myofascial Release, Santa Cruz Integrative Medicine 

Antiques

Center Street Antiques
3010 Center St., Soquel, 
477-9211, centerstreetantiques.com

RUNNERS-UP A Painted Cottage, Attilia’s Antiques 

Arts and Crafts

Lenz Arts
142 River St., Santa Cruz,
423-1935, lenzarts.com

RUNNERS-UP Beverly’s Fabrics & Crafts, Palace Art & Office Supply

Auto Dealer 

Chevrolet of Watsonville
490 Auto Center Drive, Watsonville,
536-4002, chevroletofwatsonville.com

RUNNERS-UP Subaru of Santa Cruz, Santa Cruz Toyota

Auto Dealer
(pre-owned)

The Argus Company
905 Water St., Santa Cruz,
457-1900, thearguscompany.com

RUNNERS-UP Santa Cruz Motors, Ocean Honda

Auto Repair

Chevrolet of Watsonville
490 Auto Center Drive, Watsonville,
536-4002, chevroletofwatsonville.com

RUNNERS-UP Glenn’s Auto Repair, Specialized Auto

Bank (local non-credit union)

Santa Cruz County Bank 
7775 Soquel Drive, Aptos, 662-6000;
819 Bay Ave., Capitola, 464-5300;
75 River St., Santa Cruz, 457-5000;
2020 North Pacific Ave., Santa Cruz, 600-4000; 
4604 Scotts Valley Drive, # 10, Scotts Valley, 461-5000;
595 Auto Center Drive, Watsonville, 761-7600;
sccountybank.com

Bank (credit union)

Bay Federal Credit Union
3333 Clares St., Capitola;
48 Rancho Del Mar, Aptos;
2028 Freedom Blvd., Freedom;
420 River St., Santa Cruz;
255 Mount Hermon Road, Scotts Valley;
1481 Main St., Watsonville;
479-6000, bayfed.com

RUNNER-UP Santa Cruz Community Credit Union

Barbershop

Guido’s Barbershop 
527 Seabright Ave., Santa Cruz,
535-9509, instagram.com/guidosbarbershop

RUNNERS-UP Montgomery’s, Hairy Chair Barbers

Blinds/Shades

Interior Vision Flooring & Design
2800 Daubenbiss Ave., Soquel,
293-7237, interiorvision.biz

RUNNERS-UP Advanced Blinds and Shades, McCarty’s

Boat Tour

O’Neill Yacht Charters
L Dock, 275 Lake Ave., Santa Cruz,
818-3645, oneillyachtcharters.com

RUNNERS-UP Chardonnay Sailing Charters, Stagnaro’s Fishing Trips

Bookshop (new)

Bookshop Santa Cruz 
1520 Pacific Ave., Santa Cruz,
423-0900, bookshopsantacruz.com

RUNNER-UP Two Birds Books

Bookshop (used)

Bookshop Santa Cruz 
1520 Pacific Ave., Santa Cruz, 
423-0900, bookshopsantacruz.com

RUNNER-UP Two Birds Books, Bad Animal  

Butcher

Shopper’s Corner 
622 Soquel Ave., Santa Cruz, 
423-1398, shopperscorner.com

RUNNERS-UP El Salchichero, Point Butcher Shop

Car Wash

Whalers Car Wash 
2001 Soquel Ave., Santa Cruz, 
423-0676, whalerscarwash.com

RUNNERS-UP Cruz Car Wash, Splash 

Carpet Cleaning

Connoisseur Carpet Cleaning
476-9721, santacruzclean.com

RUNNERS-UP Aptos Carpet & Upholstery Cleaning, Santa Cruz Carpet Cleaners

Children’s Day Care

Simcha Preschool
3055 Porter Gulch Road, Aptos,
479-3449, simchapreschool.org

RUNNERS-UP Happy Days Children’s Learning Center, Neighborhood Childcare Center

Computer Repair

Click Away 
303 Potrero St., Santa Cruz,
420-1200, clickaway.com

RUNNERS-UP Pleasure Point Computers, Blue Screen Computers 

Consignment Clothing

Jet Set Bohemian
1211 Soquel Ave., Santa Cruz,
515-7275, jetsetbohemian.com

RUNNER-UP The Closet Shopper, Crossroads Trading Co. 

Contractor

Ed Oreb & Sons Construction
1764 Lotman Drive, Santa Cruz,
479-3691

RUNNERS-UP Testorff Construction, Jason Graham 

Crystals/Rocks/Stones

Mountain Spirit  
6299 Hwy 9, Felton,
335-7700, mountainspiritstore.com 

RUNNERS-UP World of Stones and Mystics, Serpent’s Kiss 

Custom Framing

Lenz Arts
142 River St., Santa Cruz,
423-1935, lenzarts.com

RUNNERS-UP York Framing Gallery, Frame Circus

Dry Cleaners

Master Cleaners 
2660 41st Ave., Soquel,
476-4589

RUNNERS-UP Vapor Cleaners, Almar Dry Cleaners

Eyewear

Eye Q Optometry 
1101 Pacific Ave., Santa Cruz,
466-3937, eyeqsantacruz.com

RUNNERS-UP Plaza Lane Optometry, Spex

Fabric

Hart’s Fabrics
1620 Seabright Ave., Santa Cruz,
423-5434, hartsfabric.com

RUNNER-UP Beverly’s Fabrics & Crafts

Feed Store

Aptos Feed & Pet Supply
7765 Soquel Drive, Ste. C, Aptos,
685-3333, facebook.com/aptosfeedandpetsupply

RUNNERS-UP Scotts Valley Feed, Westside Farm and Feed

Financial Planner

Alison McClure-Ohana Wealth Management
2901 Park Ave., Ste. B1, Soquel,
216-5519, ohanawealthmanagement.net

RUNNERS-UP Cheryl Rebottaro, Rachel Wedeen – Morgan Stanley

Flooring

Interior Vision Flooring & Design
2800 Daubenbiss Ave., Soquel,
293-7237

RUNNERS-UP Bay Area Flooring, Samaya Flooring

Flower Shop

The Flower Shack
614 S. Branciforte Ave., Santa Cruz,
423-3877, flowershacksc.com

RUNNERS-UP Ace’s Flowers, Wild Banksia 

Furniture

SC41 Furniture
2701 41st Ave., Soquel,
464-2228, sc41.com

RUNNERS-UP Natural Selection Furniture, Couch Potato Discount Sofa Warehouse  

Garden Supply/Nursery 

San Lorenzo Garden Center
235 River St., Santa Cruz,
423-0223, sanlorenzolumber.com/garden-center

RUNNERS-UP Dig Gardens, The Garden Company Nursery & Gift Shop

Gift Shop

Zinnia’s Gift Boutique
219 Mount Hermon Road, C, Scotts Valley,
430-9466, zinniasgiftboutique.com

RUNNERS-UP Home/Work, Outside In

Green Business

Shopper’s Corner
622 Soquel Ave., Santa Cruz,
423-1398, shopperscorner.com

RUNNERS-UP Ethos, Staff of Life

Grocery Store (local)

Shopper’s Corner
622 Soquel Ave., Santa Cruz,
423-1398, shopperscorner.com

RUNNERS-UP Staff of Life, New Leaf Community Markets – Aptos

Grocery Store (natural)

Staff of Life
1266 Soquel Ave., Santa Cruz, 423-8632;
906 E. Lake Ave., Watsonville, 726-0240;
staffoflifemarket.com 

RUNNERS-UP Shopper’s Corner, New Leaf Community Markets

Hair Salon

The Nook
920 Soquel Ave., Santa Cruz,
295-6233

RUNNERS-UP Evolve, Lavish Salon 

Best of Santa Cruz County 2023: EDITOR’S PICKS

Best Place to Switch Up Your Coffee Order

MARIPOSA COFFEE BAR

Mariposa Coffee Bar feels unique within Santa Cruz. Brightly colored velvet couches and pillows pop out from a dark interior, and the smell of peppers and onions mingles with the sweetness of condensed milk and coffee. Located at Cathcart Street and Pacific Avenue, Mariposa serves Cuban and Vietnamese-inspired coffee alongside vegetarian pastries, spring rolls and Cubanos. Owners Chelsea Cabrera and Tram Vu envision the bar as a social space fit for everything from casual mid-morning conversation to late-night dance parties. You won’t find run-of-the-mill drip coffee on the menu. Instead, the bar focuses on specialized drinks like strong phin coffee steeped with fresh mint over condensed milk and ice and the Bella Bon Bon, a creamy double espresso with whipped sugar and a splash of condensed milk. Other popular items include the guava and cheese puff pastry and a vegetarian Cubano with roast pork-style jackfruit. ERIN MALSBURY

Best Winter Dish

THE CHICKEN MUSHROOM RISOTTO AT HUMBLE SEA TAVERN

It’s been a long, cold winter. A minor comfort is a hearty, flavorful meal that is served hot. Felton’s Humble Sea Tavern’s chicken mushroom risotto fits this bill. While the citrus-brined chicken and mushroom risotto will work wonders on the soul, the fried Brussels sprouts take the dish to the next level. Pair with one of Humble Sea’s fine brews, and you might think you can survive another few winter months. STUART THORNTON

Best Place to Scout Music Talent

COASTERS BAR & GRILL/BOARDWALK BOWL

Let me paint you a picture of the first time I tried to do karaoke at Coasters. It was a Friday night. I walked past the bowling lanes, the shattering sound of bowling balls hitting pins and triumphant cheers fading into the background as I walked into Coasters. Tables faced the stage where a woman belted out Adele’s Rolling in the Deep, her throaty voice hitting every high note, blue and yellow lights illuminating her face. I had never witnessed talented singers perform at a karaoke bar, and I quickly erased my name from the list. Of course, there were the usual off-tune performances, but Coasters is, surprisingly for me, the place to find it if you want free entertainment from talented singers. AIYANA MOYA

Best Sounding Horn

GIANT DIPPER, SANTA CRUZ BEACH BOARDWALK

You know you’re in for a wild ride when you hear the unmistakable hoot of the Giant Dipper’s horn. The iconic blast has been dispatching trains on the classic wooden roller coaster for decades and also reminds you that there is no turning back just as you plunge into the darkness. The Giant Dipper received a new coat of shining red and white paint this year as it prepares for its centennial anniversary in 2024. I want this horn to be my phone’s ringtone. ERIK CHALHOUB

Best Addams Family Dive Bar

THE BLUE LAGOON

Do you love things that are creepy, kooky, mysterious and spooky? Look no further than Santa Cruz’s favorite goth/gay/metal/disco/punk sports bar, The Blue Lagoon. See the tattooed barkeeps, and stay for the weekly dance, bands, comedy, side shows and special events. If there is a bar in the middle of a black hole, where every molecule of your body is disassembled and reorganized every night, it’s The Blue Lagoon. A notorious “No Hate Zone,” the vibe at The Blue allows everyone (over 21) to be their strangest self. Want to dress like Wednesday and do the “dance”? The Blue Lagoon welcomes your dark, creative spirit. DNA

Best Meal By The Sea

SCRUMPTIOUS FISH AND CHIPS FOOD TRUCK

Most meals by the sea are enjoyable, but there’s something about eating warm, fried fish on the cliffside as waves crash on the beach below you that, as the kids say, hits differently. I can eat fried fish most days of the week, rain or shine, but it feels like a bright spot in an otherwise gloomy, rainy winter to stop by the Scrumptious food truck on Saturdays at Seacliff State Park. I claim one of the benches along the cliff, buy the fish and chips and a Guinness and pretend I’m on the Cliffs of Moher. What better way to spend your Saturday afternoon? AIYANA MOYA

Best Natural, Historical Wonder

freemont tree henry cowell state park editors picks

HENRY COWELL REDWOODS STATE PARK’S FREMONT TREE

One of the many highlights of Henry Cowell Redwoods State Parks’ Redwood Grove Trail, the Fremont Tree sits at the far end of the loop. Its base is wide, and a little triangle of darkness at ground level reveals that the interior of the tree is hollow. Crawl inside with a flashlight to see the surprisingly roomy interior, where it is said that early California rabble-rouser and famed explorer John C. Fremont spent an evening in 1846. Did Fremont, who garnered the nickname “The Pathfinder” during his life, really sleep in the tree? “It makes a great story,” he later said. “Let it stand.” STUART THORNTON

Best Place to Get a Cannoli—You Can’t Refuse

THE LA PLACA FAMILY BAKERY

Have you ever felt like traveling to Italy without leaving Santa Cruz County? The La Placa Family Bakery is nestled in the towering redwoods of Ben Lomond. Every morning, two generations of La Placas make dozens of varieties of pastries and calzones. Specializing in the flavors of Southern Italy, the Sicilian bakers create a daily parade of the most tongue-twisting tantalizing flavors you’ve ever tasted. Once you take that first bite of an authentic cannoli, you are part of the La Placa family. Like Italy, it’s a little tricky to get to. Hwy 9 is closed, so you’ll have to do some tricky navigation, but it’s worth it. DNA

Best Town Tree

TWIN LAKES COAST LIVE OAK

You’ll know it when you see it. A huge, gnarled trunk bends at the perfect angle, beckoning you to sit. If you accept the offer and look up, you might get lost tracing dozens of branches that squiggle through the air in all directions, draped with California lace lichen. All the paths at Twin Lakes seem to lead to this old coast live oak. It stands alone near the edge of a meadow, within earshot of the waves and the occasional sea lion. Climbing one of the many twisting branches reveals a view of Schwan Lagoon and a peak at the sea. It’s the kind of tree that can pull you out of the bustle of modern life for a moment. That is until you look down and see all the cigarette butts lining cracks in the bark. ERIN MALSBURY

Best Place Where Strawberries Kill Fascists

SWANTON BERRY FARM

Take a short trip back in time, North on Highway One, to Swanton Berry Farm. Time travel is quirky; just a brief moment ago, you could buy a one-dollar cup of coffee, and the register was a box filled with cash that you make your own change out of. Now coffee is a bit more, and payment is more regulated, but the shelves are still stocked with the county’s most delicious pies and jams. Founded in 1983, Swanton Berry was the first farm in California to grow organic strawberries. The business is run with a Union mindset, where workers are as valuable as the product. Swanton Berry Farm became the first organic farm to contract with the United Farm Workers. Strawberry shortcake lovers of the world, unite! You have nothing to lose but your berries. DNA

Best Place to Ponder

KOI POND AT POGONIP

It’s a stunning juxtaposition: a square koi pond stocked with colorful fish tucked under a giant redwood in Santa Cruz’s Pogonip Open Space area. How did these fish get here? Who had the inspired idea to transform a spring box into a fishpond? Who feeds these fish? Why don’t local critters eat them? There’s much to consider as you take in this traditional Japanese garden feature in a forest of the world’s largest, tallest trees. To reach this place of contemplation, take the Spring Street Entrance into Pogonip, then follow the Spring Trail for 1.6 miles before heading uphill on the Spring Box Trail. Take a path to the right before its intersection with the Lime Kiln Trail to find this site of wonder. STUART THORNTON

Best Bodega Man 

FELIX BLANCO

Walking into Pleasure Point Wine and Spirits initially feels like walking into most liquor stores. Pretty quickly, you realize it’s not: the mere selection of wines, liquors, beers and every mixer ingredient you need is enough to distinguish the store from its competitors. But what sets this store apart is its owner, Felix Blanco. Blanco will quickly remember you, as he does all of his regulars. Nearly every customer who walks in greets him by name, and he returns the favor. Aside from this sense of community Blanco brings to his store, he’s a walking encyclopedia of all things alcohol. He knows which French wine would be best to pair with your seafood dish or what Aperitif will impress your significant other’s parents; he knows which tequila can stand alone and which one to buy for mixed drinks. Next time you need any spirit, stop by and chat with him, it won’t take much prompting and you’ll walk away with more than just a bottle. AIYANA MOYA

Best Comeback Story

COWELL’S

I’ve been tempted to write an obituary for Cowell’s in the past. Between gross water and a lack of rideable waves, Santa Cruz’s famous, beginner-friendly surf spot has seemed dead for the last few years. But long-term cleanup efforts from the Cowell’s Working Group got the beach removed from Heal the Bay’s annual “Beach Bummer” list of dirtiest water in California, and this year the waves are back. Winter storms pushed so much sand into the area between the Indicators and Cowell’s stairs that there’s a new beach accessible at low tides. Getting in the water after heavy rains is still a health gamble, but as things dry out, the new sandbar just might revive this classic spot. ERIN MALSBURY

Best Hike to Become a Docent

QUAIL HOLLOW RANCH COUNTY PARK

Down a steep driveway in Felton—east of Ben Lomond—is a low-key set of trails and a working horse ranch that might be the quiet hike you didn’t know you needed. Buffered up against 300 acres is a seasonal wetland, dwarf Redwoods and the tallest Red Willow in California. The historic ranch house, drilled with thousands of Woodpecker holes, used to be the location of Sunset Magazine and now is a menagerie of taxidermied animals. The uplifting talk with a docent will illuminate why we need to see these critters close up. You can become a docent if you love history, nature and star gazing. Note: you cannot bring Fido on the 5 miles of trails that lead up from this idyllic spot. But for a short walk around the property, it’s very mellow. DNA

Best Nostalgic Trip for Millennials

LEVEL UP VIDEO GAMES, GAME VAULT, HADBRO TOYS AND RETRO ATTACK

As ’90s kids, my brother and I were glued to our Sega Genesis, playing endless rounds of Sonic the Hedgehog 2 and failing just as often to get to the Death Egg Zone. When we were gifted a Nintendo 64 in 1996, it was game over for the Genesis, as Super Mario 64 and, later, Zelda: Ocarina of Time dominated our 18-inch CRTV. Many millennials, such as I, yearn for those simpler days of gaming before DLC and gigabytes of daily updates made turning on a console a chore. Luckily in Santa Cruz, we are graced with fantastic stores that allow us to revisit our childhood pasts. Level Up Video Games downtown constantly updates its inventory, featuring everything from Atari 2600 cartridges to PlayStation 5 downloads. The Capitola Mall is quickly becoming a haven for nerds, thanks to the recently opened Game Vault and its neighbor Hadbro Toys/Retro Attack. My wallet hates me. ERIK CHALHOUB

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Honoring the county's greatest people, places and things
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