Santa Cruz Councilmember First to Jump Into Supe Race

Six weeks after Santa Cruz County Supervisor Ryan Coonerty announced that he wouldn’t seek reelection in 2022, the race to replace him has its first candidate. 

Santa Cruz City Councilmember Shebreh Kalantari-Johnson was as surprised as anyone to learn that Coonerty wouldn’t seek a third term. The idea of running for supervisor to try and be his replacement someday wasn’t a new concept to her. It’s just that the opportunity came sooner than she expected, and she’s ready to run now.

“I’ve thought about it for a long time,” says Kalantari-Johnson, who has a passion for public health and who first won election to the council this past November. “It brings together a lot of the things that I care about and that I’m knowledgeable about.”

Over the years, Kalantari-Johnson, a grant writer by trade, has worked on health-oriented campaigns across Santa Cruz County—to reduce childhood obesity, encourage healthy eating, cut alcohol use in the community and limit cannabis use among youth. She explains that elected office at the county level lends itself well to public health policy, given that it’s a sizable chunk of the county budget. 

Kalantari-Johnson has begun securing endorsements, including from Mayor Donna Meyers and fellow Councilmember Renée Golder—both of whom briefly considered running for the supervisor seat themselves before deciding against it. 

“She’s a great lady, and super smart, and cares so much about the community,” Golder says, of Kalantari-Johnson. “I’m so excited she’s throwing her hat into the ring.” 

Santa Cruz Councilmember Justin Cummings, who served as mayor last year, is also strongly considering a run, while he does outreach and connects with community leaders. He thinks he could be a great fit for the job.

“Given the complexities with what the city had to deal with last year, I was doing a lot of work with county supervisors and feel I could be effective in that position,” he says.

Santa Cruz Councilmember Martine Watkins, another former mayor, says she would be honored to serve as supervisor, but she doesn’t currently live in the 3rd District. This year is a redistricting year, meaning that the boundaries could shift, but she says it’s unlikely that she’ll be living in the district when all is said and done. Watkins and her family probably wouldn’t be interested in moving, either, she adds, which means she probably won’t run. 

Right now, it’s still early, with the 2022 primary election about a full year away. 

Nonprofit development director Kayla Kumar is exploring a run for the supervisor seat. Kumar, who narrowly missed out on a bid for the Santa Cruz City Council in November, says she’s been having conversations with community members and is working to learn more about the community’s needs, as well as about how she might be able to meet them.

If Kalantari-Johnson were elected to the Board of Supervisors, she would leave the City Council mid-way through her term. According to Santa Cruz’s City Charter, the council would be allowed to either call a special election to fill the seat or fill the seat by appointment. (In either case, the new councilmember would serve out the remainder of the term, through 2024.)

There are other changes afoot in Santa Cruz’s electoral landscape right now. The city of Santa Cruz is transitioning to district elections, with its new City Council map set to go into effect next year. In 2024, there will be an open Assembly seat, when Assemblymember Mark Stone terms out.

The city of Santa Cruz makes up the bulk of the 3rd District, which also stretches into Bonny Doon, Davenport and the community of Last Chance. But Kalantari-Johnson says that, ideally, supervisors should view their constituents as the entire county—not just the voters in their isolated district. She says that she’s gotten to know South County from her time serving on the Community Health Trust board.

Kalantari-Johnson won’t make her formal election announcement for another couple months, but she isn’t hiding the fact that she is running. “It’s not a secret. I’m letting people know,” she says.

Although she’s relatively new to Santa Cruz city government, Kalantari-Johnson says she already has a strong familiarity with local land use from her work getting involved in the siting of liquor stores and cannabis operations. If elected to the board, she says she would plan to prioritize workforce development and fostering a green economy. 

With an eye toward public health, Kalantari-Johnson says that she would work to improve communication between the county’s various health agencies and programs. The county is on the right track with its response to the region’s homeless crisis, she says, but there’s always room for improvement.

“How can we increase our capacity, bring in resources from state and federal levels, so we can do more of what we’re doing in a bigger way?” she says. “I know I’m speaking big-picture, but that’s the approach I want to take.”

In general, Kalantari-Johnson says she’s excited by the prospect of trying to create a healthier Santa Cruz County.

“That’s what makes me want to do this. It’s going to be a year and a half of hard campaigning,” she explains. “Should the voters select me and I’m chosen, it’s going to be a lot of hard work, and the hard work doesn’t scare me. It excites me, because I know, together with partners in the community, I really can impact our community well-being.” 

Additional reporting by Mat Weir.

With Recall Launching, PVUSD Trustee Acosta Deems Effort ‘Witch Hunt’

The group leading the drive to recall Pajaro Valley Unified School District Trustee Georgia Acosta planned to file its petition last week, and organizers predict they will soon begin gathering the signatures needed to get the issue on the ballot.

“We’re primed and ready, we’re in this for a good election contest, and we think the community deserves to know how they’re not being represented. And they deserve better representation,” Carol Turley, a member of the Committee to Recall Georgia Acosta, said in an interview on June 2.

In addition, Acosta has submitted a response that will be included with the official campaign literature if the item does go before voters. The 198-word statement, filed with the Santa Cruz County Clerk on May 24, was the first time Acosta responded to several allegations outlined by the recall committee.

This includes missing numerous board meetings, firing PVUSD Superintendent Michelle Rodriguez without explanation to the community, failure to participate in any committees and trying to stifle public comment, among other things.

“My primary focus has always been to benefit the students, families, employees and taxpayers of the PVUSD,” Acosta wrote.

In her response, Acosta also states that she has battled cancer for the past few years, and that she has attended more than 85% of the meetings during her time on the board. A May 13 Pajaronian investigation found that Acosta has missed a total of 28 out of 135 possible meetings, which is a little more than 20%. 

PVUSD Trustee Kim De Serpa, who has served on the board since 2010, said that Acosta’s cancer disclosure came as a surprise.

“In all the years we have served on the board together, she never let on that she was ill,” De Serpa stated in a text message. “To my knowledge, she never provided notice to the superintendent’s office, nor to a sitting president, that she would be absent. She simply wouldn’t show up. Similarly, her late entrances and early departures were always unexplained. The trustees are a group of caring individuals and I know we all wish her well.”

Fourth District Santa Cruz County Supervisor Greg Caput and District 7 Watsonville City Councilwoman Ari Parker were listed as supporters in Acosta’s response as well as various South County community organizers and business owners. 

Acosta also says that she has been an “independent voice in education,” and that she protested “financial improprieties” in the district. In addition, Acosta wrote that she has been subject to intimidation and bullying against dissenting opinions. Acosta also says she has been outspoken about improper hiring practices by the district, and fought against hiring unqualified teachers. The response also states that Acosta objected to “inappropriate PVUSD relationships with District Leadership/Superintendent.”

Acosta did not respond to a call, text message and email asking her to expand on these statements.

The statement ends with Acosta calling on the public to “Stop the Witch-hunt [sic] that could Cost Taxpayers up to $100,000!”

It is not likely to cost that much for the special election, which organizers hope to bring to voters in March 2022. Santa Cruz County Clerk Tricia Webber says it will cost between $5 and $9 per registered voter in Acosta’s trustee area, which is roughly 8,592. That would make the possible cost between $42,960 and $77,328.

The committee will have 90 days to gather roughly 2,500 signatures needed after the County Clerk verifies its petition.

Rob Brezsny’s Astrology: June 9-15

Free will astrology for the week of June 9

ARIES (March 21-April 19): Aries actor Leonard Nimoy became mega-famous playing the role of Spock, an alien from the planet Vulcan in the Star Trek franchise. He always enjoyed the role, but in 1975 he wrote an autobiography called I Am Not Spock. In it, he clarified how different he was from the character he performed. In 1995, Nimoy published a follow-up autobiography, I Am Spock, in which he described the ways in which he was similar to the fictional alien. In the spirit of Nimoy’s expansive self-definition, Aries, and in accordance with current astrological potentials, I invite you to make it clear to people exactly who you are and who you aren’t.

TAURUS (April 20-May 20): The poet Rumi declared, “A lover has four streams inside, of water, wine, honey, and milk.” With that in mind, Taurus, I will recommend that you seek a boost in the honey department. Your passions and feelings have been flowing along fairly well, but lately they’ve lacked some sweetness. As a result, you’re not receiving as much of the sweetness you need from the world around you. So your assignment is to intensify the honey stream within you! Remember the principle, “Like attracts like.”

GEMINI (May 21-June 20): I’m glad you’re not on the planet Saturn right now. The winds there can blow at 1,000 miles per hour. But I would like you to feel a brisk breeze as you wander around in nature here on Earth. Why? Because according to my interpretation of the current astrological omens, winds will have a cleansing effect on you. They will clear your mind of irrelevant worries and trivial concerns. They’ll elevate your thoughts as well as your feelings. Do you know the origin of the English word “inspire”? It’s from the Latin word inspirare, meaning “blow into, breathed upon by spirit.” Its figurative meaning is “to inspire, excite, inflame.” The related Latin word spiritus refers to “a breathing of the wind” and “breath of a god”—hence “inspiration; breath of life.”

CANCER (June 21-July 22): Cancerian author Franz Kafka put his characters into surreal dilemmas. In his novella The Metamorphosis, for example, the hero wakes up one day to find he has transformed into a giant insect. Despite his feral imagination, however, Kafka had a pragmatic relationship with consumerism. “I do not read advertisements,” he said. “I would spend all of my time wanting things.” In accordance with astrological omens, I invite you to adopt his earthy attitude for the next two weeks. Take a break from wanting things, period. Experiment with feeling free of all the yearnings that constantly demand your attention. Please note: This break in the action won’t last forever. It’s just a vacation. When you return to wanting things, your priorities will have been realigned and healed, and you’ll feel refreshed.

LEO (July 23-Aug. 22): Author Umberto Eco declared that beauty is boring because it “must always follow certain rules.” A beautiful nose has to be just the right shape and size, he said, while an “ugly nose” can be ugly in a million different unpredictable ways. I find his definition narrow and boring, and prefer that of philosopher Francis Bacon, who wrote, “There is no excellent beauty that hath not some strangeness in the proportion.” Poet Charles Baudelaire agreed, saying, “That which is not slightly distorted lacks sensible appeal: from which it follows that irregularity—that is to say, the unexpected, surprise and astonishment—is an essential part and characteristic of beauty.” Then there’s the Japanese concept of wabi-sabi, which reveres beauty that’s imperfect, transitory and incomplete. Beginning now, and for the rest of 2021, Leo, I encourage you to ignore Eco’s dull beauty and cultivate your relationship with the more interesting kind.

VIRGO (Aug. 23-Sept. 22): One of the more evocative passages in J. R. R. Tolkien’s novel The Return of the King is about the warrior Éowyn. It says, “Then the heart of Éowyn changed, or else at last she understood it. And suddenly her winter passed, and the sun shone on her.” I’m predicting a comparable transformation for you in the near future, Virgo. There’ll be some fundamental shift in the way your heart comprehends life. When that happens, you will clearly fathom some secrets about your heart that have previously been vague or inaccessible. And then the sun will shine upon you with extra brilliance.

LIBRA (Sept. 23-Oct. 22): Libran actor and author Carrie Fisher had more than the average number of inner demons. Yet she accomplished a lot, and was nominated for and won many professional awards. Here’s the advice she gave: “Stay afraid, but do it anyway. What’s important is the action. You don’t have to wait to be confident.” I hope you’ll employ that strategy in the coming weeks, dear Libra. The time is favorable for you to work hard on your number one goal no matter what your emotions might be at any particular moment.

SCORPIO (Oct. 23-Nov. 21): Scorpio author Fyodor Dostoevsky (1821–1881) had a gambling addiction for many years. At one point, he lost so much money betting on roulette that he had to take drastic measures. He wrote a novella in record time—just 16 days—so as to raise money to pay his debt. The story was titled The Gambler. Its hero was a not-very-successful gambler. Is there a comparable antidote in your future, Scorpio? A gambit that somehow makes use of the problem to generate the cure? I suspect there is.

SAGITTARIUS (Nov. 22-Dec. 21): In her poem “Escape,” Michelle Tudor addresses a lover: “Inside of you: a dream raging to be set free.” She implies that she would like to be a collaborator who provides assistance and inspiration in liberating her companion’s dream. The coming weeks will be an excellent time for you to make a similar offer to an ally you care for—and to ask that ally to do the same for you. And by the way: What is the dream inside you that’s raging to be set free? And what’s the dream inside your comrade?

CAPRICORN (Dec. 22-Jan. 19): Author Martha Beck has helpful counsel for you to keep returning to during the coming weeks. “It isn’t necessary to know exactly how your ideal life will look,” she writes. “You only have to know what feels better and what feels worse. Begin making choices based on what makes you feel freer and happier, rather than on how you think an ideal life should look. It’s the process of feeling our way toward happiness, not the realization of the Platonic ideal, that creates our best lives.”

AQUARIUS (Jan. 20-Feb. 18): Aquarian author James Dickey celebrated “the holy secret of flowing.” But he added, “You must be made for it.” In other words, he implied that the secret of flowing is a luxury only some of us have access to. And because we “must be made for it,” he seemed to suggest that being in possession of the secret of flowing is due to luck or genetics or privilege. But I reject that theory. I think anyone can tap into the secret of flowing if they have the desire and intention to do so. Like you! Right now! You’re primed to cultivate a robust relationship with the holy flow.

PISCES (Feb. 19-March 20): Why do humans enjoy much longer life spans than other higher primates? Here’s one reason: grandmothers. Anthropologists propose that earlier in our evolution, families with elder females especially thrived. The grandmothers helped care for children, ensuring greater health for everyone as well as a higher rate of reproduction than grandmother-less broods. Their longevity genes got passed on, creating more grandmothers. Lucky! Having older women around while growing up has been key to the success of many of us. In accordance with astrological omens, I invite you to celebrate and honor the role your own grandmothers and female elders have played in your life. And if you’re a grandmother, celebrate and honor yourself!

Homework: Send word of your latest victory. Write to: ne********@***************gy.com.

Ryan Alfaro Carries On Family Tradition With Farm Cottage Wines

Ryan Alfaro is a chip off the old block—and that would be his father Richard Alfaro of Alfaro Family Vineyard & Winery in Corralitos. Growing up in the wine business prompted Ryan to follow in his father’s footsteps. Now, as head-winemaker at Alfaro Vineyard, he decided to make wine under his own label: Farm Cottage Wines.

Ryan’s 2019 Trout Gulch Vineyard Pinot Noir ($35) speaks volumes about his expertise. Trout Gulch Vineyard is pretty famous around these parts. Situated in Aptos, and not that far from the ocean, the Pinot Noir grapes get the perfect amount of sun and cooling ocean fog, which Pinot Noir grapes crave! The end result is a superb wine chock-full of red fruit and spice. Cherry and strawberry aromas with touches of smoke, clove and leather lead to gorgeous flavors of earth, spice, ripe cherry, and pomegranate—a delicious mouthful of Pinot, to say the least.

Ryan has studied enology in France and in New Zealand, where he completed his postgraduate work in wine science. But working in his father’s winery gave him essential hands-on experience.

The “Farm Cottage” label is named for an old heart-redwood cottage on the Alfaro property where three generations have lived. It was purchased by Ryan’s parents, Richard and Mary Kay Alfaro, in 1997, and is now Ryan’s home.

For more info visit farmcottagewines.com.

Santa Cruz Fish Co.

Santa Cruz Fish Company’s Salmon Surf Burgers are made in Santa Cruz County using Mt. Cook freshwater king salmon. These delicious gourmet burgers are “top shelf”—using some of the “best-tasting premium salmon in the world.” The company is also doing a Summer Sampler Box for $99, as well as a BBQ Grilling Box for $199—both with free shipping. Visit santacruzfishco.com or email sa*************@***il.com for more info.

Café Carmel

Café Carmel between Ocean and Mission avenues, in the heart of Carmel-by-the-Sea, is celebrating the “humble egg” throughout the month of June. Look for Eggs Benedict, French Toast, a Loaded Breakfast Burrito, and much more. Learn more at cafecarmel.com.

Why Charlie Hong Kong is Santa Cruz’s Street-Food King

Charlie Hong Kong is a Midtown mainstay that features a variety of Asian dishes centered around local organic produce and nutrient-dense foods. Open seven days a week from 11am-10pm, the popular local spot has been owned by Carolyn Rudolph for 23 years. Her passion is using food as medicine and making sure the entire community has access to affordable and healthy food. She spoke to GT recently about the cuisine they serve and the philosophy behind it.

What is Charlie Hong Kong all about?

CAROLYN RUDOLPH: It’s a quick service restaurant, but it’s not fast food because everything is made to order and made fresh every day. We chop 500 pounds of organic produce every morning. We want our food to be approachable, with an Asian street food feel, and to be a welcoming place where our entire community can come and nourish themselves and their family. Because our food is so plant-based, our relationship with our local farms is essential. That produce is what defines us and Lakeside Organics, the farm we partner with, really focuses on soil quality and that’s what produces vegetables with high nutrient density.

What are the top dishes?

Our Spicy Dan is absolutely our number-one best seller, without a doubt, it’s one of our signature dishes and basically defines our restaurant. It has eggless wheat noodles which are made specifically for us, locally grown organic greens, and a coconut peanut sauce. It’s cooked in a wok, and is very creamy and nicely layered—the sauce really clings to the noodles and covers the veggies. It’s very flavorful and abundant. The community really embraces the dish; it’s extremely popular. We also sell a lot of our teriyaki chicken rice bowl. It’s served over jasmine rice and is garnished with green onion and pickled and marinated daikon and carrot. People love adding our housemade hoisin and chili garlic sauces to it. We prepare the food so that people can spike it up by adding spice to satisfy the individual palette. We also do our own unique Vietnamese chicken noodle soup. We char whole ginger and onions and add spices to the slow-cooked chicken bone broth. We use a thicker rice noodle and then garnish the dish with basil, green onion, lime, and jalapeño. It’s very popular, especially during cold season; people are really drawn to it when not feeling well, and it’s very nourishing.

1141 Soquel Ave., Santa Cruz, 831-426-5664; charliehongkong.com.

Santa Cruz Restaurant Scene Returns as Barceloneta Bounces Back

What a pleasure it is to see our restaurants opening their doors again, tentatively—careful to acknowledge social distancing room at the bar—but with confidence.

In downtown Santa Cruz, the summertime attitude of Barceloneta is back, welcoming locals and visitors into its spacious tiled interior with beach blanket pillows on long banquettes. Our meal last week was distinguished by a splendid summer cocktail—the house Barceloneta Spritz—which arrived in a huge balloon filled with a thick orange slice, ice cubes and a sprig of fresh baby thyme. Sparkling Cava and a splash of Bonanto Aperitivo worked their magic—fresh, tangy, and refreshing, the sort of cocktail you could sip all day long. It arrived with a tiny plate of pickled vegetables, of which the cauliflower florets were outstanding ($3). Barceloneta’s revised dinner menu offers a brilliant array of dishes to thrill the needs and tastebuds of vegans and gluten-free folks alike. Indeed the entire menu favors a meat-free sensibility, though you’ll find a few dishes offering pork ribs, wood-grilled chicken, and of course the famous jamon Serrano. A Spring Mercat Salad ($12), plate of maitake and trumpet mushrooms ($13), and a steaming bowl of gambas al ajillo ($18) were exactly what we had in mind—to the chagrin of our waitress, who insisted that paella was the most popular dish. Our orders came out rapidly—all at once.

The buoyant salad of pale greens—snap peas, romaine and mint—was tossed with crunchy pepitas and tart feta all dressed in an outstanding sumac vinagreta. I shouldn’t have been surprised at the perfection of this huge salad, which we both shared throughout our meal. After all, Barceloneta’s Ibiza Hippie Salad is one of the best ideas in local dining. The sliced peas in their pods added sweet crunch to the crisp romaine, and the GF za’atar croutons were another welcome texture. The gluten-free croutons were embedded with a complex blend of salts and seeds. But it was the sumac dressing, inflected by a dice of lemon zest, that had us enthralled. Our small entrees continued to show off the seasoning style of the kitchen. A bowl of fat prawns arrived glistening in garlic, olive oil, parsley with dried chiles staining each bite with their heat. Delicious! Very garlicky! Long fingers of wood-grilled baguettes sat atop the plump shrimps. The depth of sherry bathed this fine dish. In our other entrée, the mushrooms had been arranged into an aromatic circle around a perfect crisp fried egg. Pureed parsley and garlic infused the sensuous combination of egg yolk oozing (with help from my fork) over the mushrooms. An earthy timeless blend of flavors. For dessert, we shared a creamy wedge of Basque Cheesecake ($8). The sweetness of the dessert made the perfect close to palates saturated with garlic and spices. Barceloneta, with its spacious interior and interactive food-sharing menu, makes a persuasive invitation to summer visitors. And I’d go back tomorrow for another one of those generous spritz cocktails. Barceloneta, indoor dining and carryout. Thurs-Sat 1541 B Pacific Ave., SC 831.900.5222. eatbarceloneta.com.

TRUCK IN STYLE

Give praise for well-stocked food trucks, many of which are cruising to a spacious outdoor area just up the Valley. For example, on Taco Tuesday, June 15 from 5-8pm, you’ll enjoy a wraparound array of great taco stylings up at Scotts Valley’s Skypark (361 Kings Village Rd). And on Food Truck Friday, June 25, same deal, 5-8pm up at Skypark, plus live music by the Paperback Ryders and a beer and wine garden. Time to get out of the house!

UCSC study reveals that virtual reality can alter time perception

When immersed in an exciting video game, enthusiastic gamers may easily lose track of time. As virtual reality games—where players are transported through their headsets into new computerized worlds—rise in popularity, this may be especially true. Now, researchers at UCSC have found that virtual reality indeed warps users’ perception of time, and that they are more likely to underestimate the amount of time spent playing a game than those in front of a 2-D screen.

Virtual reality is a blossoming technology with a wide range of applications. Recently, Good Times covered how researchers are using virtual reality technology to communicate the dangers of sea level rise to Santa Cruz residents. Virtual reality games can also be used for physical therapy or education on social and political issues. And local virtual reality companies like Impact Creative are helping major companies like Google, as well as nonprofits such as Rising International, provide immersive, engaging content.

By making users feel as if they are in a different environment than they actually are, virtual reality can be a mind-boggling experience. However, the psychological consequences of entering this new space are not well researched yet.

“This is the first time that there’s been experimental evidence that virtual reality manipulates time perception,” says Grayson Mullen, an undergraduate at UCSC at the time of the research and lead author of the study.

Mullen came up with the idea while playing a virtual reality game himself and realizing he didn’t know how much time had passed. Wanting to investigate this experience scientifically, he designed and coded a game that could be played by participants both in virtual reality and on a conventional monitor. For the experiment, he recruited 41 UCSC students to play the game in both formats and asked them to stop when they believed five minutes had passed.

The study found that participants who played the virtual reality version of the game first played for significantly more time than those who started in front of a regular computer screen. On average, they played for 72.6 seconds longer, or 28.5% more time. Mullen published his results in Timing & Time Perception on May 3.

“VR is introducing this new thing called presence, or the feeling that you’re in a different environment than you actually are, and this was never really possible before,” says Nicolas Davidenko, associate professor of psychology at UCSC and senior author of the study. “Compression of time perception is just one of many facets of what could happen.”

Research shows that gaming addiction in general can have serious consequences, such as negatively impacting mood or sleep schedules. Mullen’s study shows that virtual reality game developers may need to be extra careful and include ways to remind gamers about how much time is passing.

However, the compression of time perception also has positive implications. Virtual reality can be used as a distraction during medical treatments like chemotherapy, for example, to make the duration feel shorter.

Hampton Inn opens in Watsonville

WATSONVILLE—A project seven years in the making, the 112-room Hampton Inn & Suites opened its doors Monday morning on Lee Road in Watsonville.

The four-story hotel flanks a new Starbucks coffee house and a newly opened Arco gas station and AM/PM mini market, all under the umbrella of the Pajaro Dunes Center just off Highway 1 at Beach Road and Riverside Drive.

“It’s really exciting for me, my brother and my father—we worked really hard to get this open, and it happened even during the pandemic,” said Juggy Tut, whose family owns the hotel. “It took a lot of hard work and tough decisions but we are proud of the final result: it’s great to see it come to fruition. This is our first commercial development.”

The inn, at the former site of the Indalux aluminum processing plant, also features an indoor pool, meeting room, breakfast room (with free breakfasts) and a fitness center. Rooms also come with state-of-the-art features, Tut said. One such feature is the ability for guests to use their smartphone as a room key. Guests can also control their TV and thermometer using their smartphone.

Demolition for the project began in 2014 on the expansive lot that flanks agricultural fields to the west and stands across Lee Road from the historic Redman/Hirahara house to the east. Tut said his family is already moving forward on phase two of the project at the site, which includes another hotel, a restaurant and three retail stores at the corner of Beach and Lee roads.

Scotts Valley, SLV Housing Markets Skyrocket as Bay Area Prices Climb

Realtor Robert Aldana of Keller Williams Realty recalls with clarity the moment the tide changed for Scotts Valley’s real estate market. 

Earlier this year, Aldana finalized the sale of a home near Skypark for about $1.4 million—signaling a major shift in the industry for the small mountain community.

“That was a redefining moment in property sales in Scotts Valley,” Aldana says. “The pandemic has really changed the dynamic of our market. More homes are selling than ever before. Million-dollar offers used to raise eyebrows. Now, people aren’t flinching at even $2 million dollars.”

Scotts Valley, Aldana says, is closely affected by the market in nearby Silicon Valley. He described it as “barnacles on a whale;” wherever Silicon Valley goes, so does Scotts Valley. Still, comparatively it remains “loosely affordable” and incredibly appealing to those working from home during the pandemic.

“Scotts Valley has become a major destination,” Aldana says. “It has some of the best schools in the state, low crime rates, and is close to state parks and beaches… It’s been discovered. The pandemic brought it into the spotlight.”

Property values in Scotts Valley have increased about 20%, Aldana says, and inventory continues to be tight. Consequently, homes are spending less time on the active market. According to the Santa Cruz County Association of Realtors (SCCAR), in April 2021, the average time on the market for a single-family residence in Scotts Valley was about 12 days.

But with rising demand and property values also comes an exodus for those who either cannot or do not want to pay so much. Aldana says he has seen plenty of residents leaving California altogether, heading to Oregon, Idaho, Texas, even as far as North Carolina. Many of them are cashing out—selling their million-dollar homes and buying another property in a cheaper state for $800,000 and paying off things like mortgages. 

“To me, it’s pretty sad,” Aldana admits. “I might sell more real estate for more money… but it really doesn’t make me happy that so many people can’t afford to live here anymore.”

President of SCCAR Pete Cullen says that mountain communities especially are dealing with additional challenges. In the San Lorenzo Valley, many homes were either lost or severely impacted by the CZU Lightning Complex Fires last year. This forced homebuyers to either rebuild, or move away.

“We’re still feeling the effects of the fires,” Cullen says. “And rebuilding is complicated. Fire and septic codes are scrutinized at a higher level. Criteria has changed.”

Historically, San Lorenzo Valley is a more affordable area of Santa Cruz County, especially compared to neighbor Scotts Valley. But demand has steadily increased all over the county, and that includes places like Felton and Boulder Creek. Cullen said they have seen an increase in multiple-offer situations, as well as non-contingent offers.

For buyers, non-contingent offers can be tough as they do not have the opportunity to evaluate the property, Cullen says. They are common in places like Silicon Valley, which is why it isn’t surprising that they are gaining popularity in the Santa Cruz Mountains.

“I don’t necessarily think that’s healthy,” Cullen says. “They might find out things about the property after the fact… they might not have made the purchase if they’d known. I have a feeling we’re going to see some more litigation come about as a result of these offers.”

Cullen hopes that the summer months will bring more listings to the market. However, he doesn’t see much changing in regards to the record low interest rates and high housing demand.

“As a listing agent, some offers are far exceeding our expectations,” Cullen says. “We try to be realistic about pricing, but things can escalate, even surprising us. It’s a challenging time for sellers and buyers.”

Aldana guesses that eventually, there will be a light “cooling” of the market, meaning values will not necessarily decline, but level out. 

“I think you can sustain this kind of trend only for a while,” he says. “Buyers are going to start saying, ‘There’s too much of a gap, to where people can no longer afford.’ We’ll start to see things settle down.”

Aldana has one main piece of advice for sellers: Price your property correctly. Price it to current values, let the market itself take you to a higher price point, and let buyers dictate the final sale. But don’t underprice, either, or else you’ll have more people looking at your property who aren’t qualified.

“If you don’t price it right, you’ll have a plethora of unqualified buyers,” Aldana says. “It can be disheartening to them. They’ll have their hearts set on something, but then costs suddenly rise. Make sure you have a strong marketing plan.”

As for buyers, Cullen said it is imperative to find a good local realtor to work with.

“Find someone who is knowledgeable and experienced with the local market,” he says. “And ask for recommendations and referrals from people who have been through the process recently. The more you know, the better.”

Zinnia’s opening second location at Scotts Valley Hangar project

Emerging from the darkest days of the pandemic, Dedra Bennett, owner of Zinnia’s Gift Boutique, is getting ready to open a second store—this time focusing on interior décor.

Home by Zinnia’s is the latest addition to The Hangar at Skypark development at 262 Mount Hermon Rd., where a taproom and ice cream parlor are already in the works.

“It’s going to be sensory,” Bennett said, describing the shopping experience she’s crafting for the new space. “There’s going to be these different vignettes.”

The shopkeeper is bucking the nationwide trend of retail collapse, dreaming big in a difficult time.

When Covid-19 hit, Bennett drew inspiration from her family’s past.

“My great-grandmother is the migrant mother,” she said. “I was raised, and it’s in my blood, that you do what you gotta do.”

In order to adapt, she knew she had to buckle down.

“That’s easy to say in hindsight,” she said. “We shifted, and pivoted immediately to online, and just pushed through as best as we could, very mindful that we wanted to provide what people needed—whether it was masks or hand sanitizer.”

Corbett Wright, the developer behind The Hangar project says he can’t help but admire Bennett’s business acumen. And he says he’s a customer at her gift shop, too.

“We’re excited to have her aboard,” he said. “She works hard.”

Bennett says she just tries to listen and respond to what customers want.

“It’s about the people,” she said. “I just feel blessed every day by the people that come in and say high with their coffee.”

Bennett left the corporate world in 2016 to take over the business from the original owner.

It’s a family affair. Her daughter does the marketing. Her mom, on the East Coast, is sometimes recruited to help create display fixtures, jewelry boards or mannequins. Her husband is quitting his job as a UPS delivery driver to help with the expansion.

Over the years, Bennett enjoyed tinkering with different merchandise offerings and business development techniques, as she carefully grew the business.

“You never know what the right product mix is,” she said, adding her approach is to be “mindful of what’s trending, but not ‘trendy.’”

According to Bennett, one of the coolest parts about running a gift shop has been the broad cross-section of folks she’s been able to assist.

“Our goal with the store is to be a community-based store,” she said. “This community is so supportive of us—whether it’s the new mom or somebody new in the community, or somebody my daughter grew up with in town, to the seniors and the retirees.”

For some travelers, Zinnia’s is a destination in itself, or a place to stop off while on their way to conference centers like Mount Hermon or Mission Springs.

She says it’s been so nice to see the older shoppers emerge again after being stuck in lockdown.

“I hadn’t seen them for a year, and I was worried,” she said. “It’s not about the purchase; it’s about the connectivity.”

Wright says he feels fortunate to be able to usher in a series of new businesses, to help give Scotts Valley residents more reasons to shop local.

“We look for a synergistic mix of complementary local tenants,” he said. “They actually do more business together because they are co-located.”

One benefit of housing tenant businesses with different peak hours is that you maximize the parking space, he adds.

Bennett says she wants to give people the tools to shape their own spaces into more homey environments.

“We were hearing and seeing the need here in town,” she said, adding the new store will feature things like linens, accent furniture, lamps, table arrangements, clocks, and wall accessories. “We couldn’t fit it all into Zinnia’s.”

The store is slated to open later this year.

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Zinnia’s opening second location at Scotts Valley Hangar project

Zinnias_Hangar
Home by Zinnia’s is the latest addition to The Hangar at Skypark
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