The Editor’s Desk

Santa Cruz California editor of good times news media print and web
Brad Kava | Good Times Editor

California is an outlier. It’s always been.

Our state has led the nation in protecting the environment—with higher standards for clean air, clean water and environmental protection than in much of the rest of the nation. We know what we have here is sacred and we aren’t willing to sacrifice our pristine coastline for the almighty dollar.

It’s not always a popular position in the rest of the nation—especially for those in industries that profit from extracting the earth’s non-renewable resources.

Let’s not forget that one of the first things the Republican administration did in 2020—on behalf of deep-pocketed donors—was to roll back 2015 regulations aimed at protecting rivers, lakes and streams from waste from coal-burning power plants. They brag about cutting regulations to help the economy, but they forget the ultimate price of forever losing safe, clean water and air.

It’s a never-ending battle, and luckily there are some local people who are prepared to fight for the environment, which is why you aren’t looking out at oil rigs along our coast.

Our cover story salutes some of those locals, including Dan Haifley and John Laird, who found ways to turn the tide away from corporate greed and save our tides.

The article looks at the impending threat from others who chant “Drill, Baby, Drill” like it’s a football game, not a code for “Pollute, Baby, Pollute” and “Profit, Baby, Profit.”

Luckily, these folks tipped their hand with Project 2025, which pushes a “drill, baby” mentality that is now out there for all to see. If you want crude oil on your beaches, you can vote that way. If you don’t, this article shows a path to fight for the environment.

On other positive fronts, Mark C. Anderson’s Dining column leads the way to healthy foods for all. Taking that to the people who matter most, Elizabeth Borelli covers a project to make lunch ladies cool again by teaching them to cook locally sourced, healthy foods in schools. Little is more important than that, right? No more hot dogs and potato chips?

Our arts stories run the gamut from Hamlet to Talking Heads and include an inclusive poetry circle that lets other voices be heard.

We also cover a literary journal that takes an axe to the frozen sea of other hard-to-access journals and creates a place for oppressed writers to speak out, or write out.

We’ve got high brow, we’ve got low brow, we’ve got it all this week. I hope you love it as much as I do.

Thanks for reading.

Brad Kava


PHOTO CONTEST

COTTON CANDY CLOUDS A puffy sunset sky shot downtown. Photograph by Jennifer Kelly.

GOOD IDEA

Silicon Valley Community Foundation has hired Marie D’Costa as its new executive vice president of philanthropic partnerships and Moses Zapien as its new executive vice president of community action, initiatives and policy.

Most recently serving as the vice president and chief development officer at the New York Community Trust, D’Costa brings expertise in philanthropy and fundraising. She will oversee development, donor engagement and corporate responsibility.

Zapien comes from the San Joaquin Community Foundation, where he served as CEO. He will be responsible for honing and developing strategies for SVCF’s discretionary grantmaking programs and creating a public policy program to advance equity for residents of San Mateo and Santa Clara counties.

GOOD WORK

The County of Santa Cruz and its Pitch In Initiative was recently recognized by Caltrans, Clean California and Keep America Beautiful as one of 22 California communities that are the first to pledge to be a part of the Clean California Community Designation Program.

The statewide program encourages local engagement in a statewide effort to make communities cleaner, more sustainable and to foster community pride, and is part of Governor Newsom’s Clean California initiative, a $1.2 billion, multiyear project led by Caltrans to clean up, reclaim, transform, and beautify public spaces. Since the program’s inception three years ago, 50,000 tires, 12,000 mattresses and mountains of trash have been hauled away. 

QUOTE OF THE WEEK

“When I looked into space, there was no majestic awe to behold. All I saw was death.”

William Shatner


CORRECTION

An article in the Home and Garden section misreported that Professor Emeritus Rich Merrill of Cabrillo College had passed away. He hasn’t! The beloved founder of the Horticulture Department at Cabrillo College is alive and well and living in Santa Barbara.

Port District Cancels Crow’s Nest Thursday Beach BBQ

After two people were critically wounded in a shooting that occurred Aug. 8 at the Crow’s Nest during its Thursday Beach BBQ event, he Santa Cruz Port District announced the cancellation of the remaining events for the summer. 

“This decision comes in the wake of the recent shooting incident that occurred in the vicinity of the event location on Thursday, August 8, 2024, and left two victims in critical condition,” Port Director Holland Maclaurie stated in a press release. 

“The Port District deeply regrets having to cancel the remaining Thursday Night Beach Barbeque events, but it is the most responsible course of action as we evaluate the impacts to public safety associated with large gatherings at the harbor.” 

In the release, MacLaurie states that the Port District is committed to ensuring a safe and enjoyable environment for the community, and is working closely with the Crow’s Nest restaurant to review the future of the ongoing events. 

“We extend our condolences to those affected by the incident and appreciate the ongoing understanding and support,” MacLaurie said.

Ethereum ETFs Officially Launch in the US

1

Published in cooperation between Techopedia and Good Times

After months of waiting, a significant milestone for the cryptocurrency industry in the United States and all over the world has been achieved as Ether (ETH) officially begins trading in exchange-traded funds (ETFs) on U.S. exchanges. The long-awaited development is expected to make room for the wider adoption of Ethereum in institutions. In fact, it could be much like the success of Bitcoin ETFs that debuted earlier this year. 

The launch of Ether ETFs has brought with it a familiar way of investing in the crypto space. ETFs will be tracking the price of the underlying Ether asset—just how much Ether is worth overall—so that investors can be aware of Ethereum’s price movements in real time without having to own the cryptocurrency itself directly. Because of that, there is no need for individual investors to manage their own crypto wallets—a hurdle that has previously hindered some investors from entering the market in the first place—making crypto more accessible to a lot more people than before.

Not only are there more opportunities for investment, but the launch of these ETFs could manufacture a rise in the popularity of crypto on the whole. Not many people are aware of the crypto gambling scene but as Ethereum and Bitcoin ETFs are coming up, more and more people will be dabbling in Bitcoin casinos with instant withdrawals that can transfer winnings to player wallets in less than ten minutes; and in other online casinos with different perks like anonymity for players. The launch of ETFs could also see crypto being seen as more legitimate as an investment opportunity—which has already been helped by Bitcoin’s huge surge in value in recent years.

The U.S. Securities and Exchange Commission (SEC) accepted applications from nine different issuers for Ether ETFs. Interestingly, the SEC’s approval of Ether ETFs comes after a recent investigation into whether or not Ether 2.0 is a  commodity or security. The investigation was dropped in mid-June 2024. The SEC has deemed both Bitcoin and Ether as commodities, making them fall under a different regulatory umbrella than securities. In order to get their ETFs approved, Bitcoin, Ethereum, and others have had to agree to exclude any features related to staking, which means they have forfeited potentially higher returns for their investors to do so. This is a point of great argument, with some, like SEC Commissioner Hester Peirce, suggesting that these features could be revisited in the future. The situation highlights the ongoing uncertainty surrounding cryptocurrency regulations and the SEC’s efforts to navigate the space.

Still, the SEC has approved different issuers including established traditional investment firms like BlackRock and Fidelity who are in the running along with crypto-focused firms such as Grayscale and VanEck. Each ETF may have slight variations in fees and structures, offering investors a choice depending on their specific needs. Over a billion dollars in shares have been traded and Grayscale Ethereum Trust had the largest volume overall. Bitcoin experienced a slump on Tuesday while Ether’s assets grew significantly.

Pre-market trading for some of the Ether ETFs began on the 23rd of July 2024, with modest price movements. Experts in the crypto industry say they are looking forward to significant interest from investors in retail and bigger institutions. The ETFs offer convenience and regulatory clarity to investors and users, a perk that will probably attract new capital to Ethereum and which could boost its long-term growth. 

While the price impact of Ether ETFs is yet to be realized, their launch is a clear sign that there is great potential in Ethereum’s technology, and a lot more is to be uncovered in coming years through the innovative crypto. Opportunities will arise in online retail and with the recent launch of Bitcoin ATMs, even physical shops may accept cryptocurrency as the crypto revolution continues. Unlike Bitcoin, which is mainly seen as a store of value, Ethereum’s blockchain carries a vast network of decentralized applications (dApps) and smart contracts. The more it gains popularity with popular banks and in everyday life, and the more people are exposed to Ethereum through ETFs, the further the cryptocurrency will develop and the more likely it is to be adopted at a larger scale than ever before.

Although there is much optimism currently surrounding Ether ETFs, it’s important to remember and consider the fact that the cryptocurrency market is and will remain inherently volatile. Investors who are considering entering this space will be wary and will be diligently conducting thorough research to understand the potential associated risks before allocating any funds. This means that any negative changes, like significant dips in market value, might result in investors pulling out and fewer investment opportunities until stability is regained. Currently, investor sentiment is split, and the CEO of Gray Digital has been quoted saying, “It will be less of an event than people are making it seem to be.” An estimated 25 percent of Bitcoin’s flows are expected to be the general stream of investment ETH is to look forward to going forward.

The launch of Ether ETFs is a big event for Ethereum and the cryptocurrency industry as a whole in the United States and all over the world. With wider accessibility and institutional validation, Ethereum is bound to experience a new chapter of growth and innovation. Whether it mimics the successful rise of Bitcoin ETFs or whether it carves its own path, the world of finance is definitely taking notice of Ethereum’s potential.

Two shot in Santa Cruz harbor

Two people were shot Thursday night in the Santa Cruz Small Craft Harbor, and police from several jurisdictions are looking for the suspects.

Watsonville police were among several law enforcement agencies on the scene.

Santa Cruz Police officers found two victims who had been shot. 

Both victims received treatment at the scene from fire and AMR paramedics and were then taken to a trauma center, where they are currently in critical condition.

A witness in her 20s who asked not to be identified said the incident happened at the end of the Thursday concert as crowds—including children—were walking out.

“I heard what I thought were fireworks,” she said. “They were too loud.”

The victim said she was walking five feet behind the victim in the alley way and a crosswalk that leads to the parking lot when the suspect pulled out a gun and fired.

Lifeguards and EMTs on the scene assisted the victims, packing their wounds.

After the shooting, the witness said she and a friend hid behind a car, and saw the suspect and a woman got into a Dodge Charger and fled.

“Police were surrounding the entire place,” she said. “So weird.”

According to police dispatchers heard via a scanner, one man was shot six times in the chest.

One victim was flown via air ambulance to an out-of-area trauma center, while another was taken by ground ambulance to Santa Clara Valley Medical Center, dispatchers said.

Both victims were listed in critical condition, police said.

A witness who lives at the harbor said he heard 3-5 gunshots.

Police were looking for a man wearing a red puffy coat, and a black female adult.

After the shooting, a man with a gun was spotted near the Chardonnay dock near the Murray Street Bridge.

Investigators have learned that some type of altercation took place in the parking lot before the shooting. An unknown suspect shot both victims and fled the scene in a black Dodge Charger.

The investigation is still ongoing, and a motive for the shooting has not yet been determined.

Anyone with information is asked to contact Santa Cruz Police Investigations Unit at 831.420.5820.

Tarmo Hannula contributed to this report.

City of Santa Cruz Clearing Out Camps in Pogonip Open Space

2

Days after Gov. Gavin Newsom issued an executive order directing jurisdictions throughout the state to address the homeless encampments within their borders—and about one month after the U.S. Supreme Court ruled that laws banning sleeping in public do not constitute cruel and unusual punishment—unsanctioned camps throughout the state have been cleared, and the residents moved to shelters, or to other illicit sites.

On July 29, Santa Cruz Police were in Pogonip Open Space, clearing out several encampments where homeless advocates say an estimated 50 people had been living.

Santa Cruz Homelessness Response Manager Larry Imwalle said the sweep removed about five people, and about 30 encampments that had been abandoned.

Imwalle said that the action was not sparked by Newsom’s announcement or the Supreme Court decision. Rather, officials were looking to clear fire-prone areas as the dry season wanes toward fall.

The sweeps are also necessary, he said, because of the environmental impacts caused by unsanctioned campsites.

More than those reasons, however, was a concern for the unsheltered people.

“They’ve made multiple visits over several weeks trying to engage folks, connect them with services if they’re interested and shelter options in particular,” Imwalle said. “This is how we’ve been approaching the work for over two years. We feel it has gotten some good results. It’s the humane and respectful way to go through this process.”

Meanwhile in Watsonville, officials were continuing to clear homeless encampments along the Pajaro River.

ADVOCATE Athena Flannery of Homeless United for Friendship and Freedom talks about the homeless camp sweep at Pogonip. Photo: Tarmo Hannula

In addition to the deleterious effects of camping along the river, many of the people living along the levee have dug shelters into the soil, which weakens the levee and increases flooding risks, Watsonville Police spokeswoman Michelle Pulido said.

According to Athena Flannery of Homeless United for Friendship and Freedom (HUFF), officials put up notices in the Pogonip area, giving the campers 10 days to pack up and vacate.

That was not nearly enough time, Flannery said, especially for homeless people with few resources, many of whom are disabled.

The population of unhoused people in Pogonip increased recently after officials cleared out campers in the downtown Santa Cruz area and parks such as Harvey West, as well as the area around Coral Street, Flannery said. 

 Then, they began daily sweeps of those areas to make sure the encampments did not return.

“That was a whole new level of brutal,” Flannery said. 

She added that the Homeless Persons Health Project in August will present a letter to the Santa Cruz County Board of Supervisors, asking for a shift in thinking in the way local officials deal with the homeless population.

This includes a “health and safety focused Street Cleaning Encampment Protocol,” and a decrease to the number of police officers that are used to clear encampments. The latter point, the letter states, would save money and be less traumatic for the residents.

“This is an issue of Public Health, not criminal,” the letter states.

In addition, the letter asks the city to store evicted residents’ belongings for at least 90 days. Currently, officials simply dispose of them, giving no chance to claim them, Flannery says.

The Pajaronian has reached out to Santa Cruz Police Department, and to Housing Matters, which provides shelter to many of the county’s homeless people.

In Newsom’s July 25 order, he called for jurisdictions to address homeless encampments while being compassionate to the people living there.

“This executive order directs state agencies to move urgently to address dangerous encampments while supporting and assisting the individuals living in them — and provides guidance for cities and counties to do the same,” Newsom stated. “The state has been hard at work to address this crisis on our streets. There are simply no more excuses. It’s time for everyone to do their part.”

As he prepared to leave Pogonip Monday, Troy Mason said he had been homeless for about five years, and had been kicked out of about 10 different places. He has lost his belongings several times.

“They’re killing us,” Mason said. “We’re Americans. No American should have to be homeless.”

Door to the Past Now Open at Restored Castro Adobe

0

It was 17 years ago that a group of volunteers began to restore the Rancho San Andreas Castro Adobe, a structure whose endurance over its 176-year lifespan helps paint a picture of California history.

Now fully restored and equipped with interpretative displays, touchable exhibits and multimedia offerings, the building is open monthly—including this Sunday, Aug. 11.

Restoration efforts began in 2007, when volunteers made more than 2,000 adobe bricks by hand and recreated the kitchen, which is one of just four Mexican-era “cocinas” in the state, says Bonny Hawley, executive director of Friends of Santa Cruz State Parks, a nonprofit operating partner for local state parks.

“That was quite a project,” Hawley says. “This is painstakingly restored.”

Several historical displays tell the story of the Castro family, who once owned the land, and the families that lived in the house in the intervening years.

In addition, engineers retrofitted the building for earthquake safety, building a “steel rib cage,” Hawley said.

The historical displays also tell the story of the people who worked in the house, and the vaqueros who rode the vast land once owned by the Castros.

Just inside the door is the dining room, where realistic kitchen sound effects and displays of dishes give a sense of what the inhabitants may have seen.

A HOT TIME The stove inside the Castro Adobe’s historically accurate kitchen—one of just four in the state. Photo: Tarmo Hannula

Visitors can also see the dance hall and the master bedroom once occupied by Juan Castro, who was elected as county supervisor just after California achieved statehood, and was the first and only Latino to hold that role until Tony Campos in 1988.

Historians excavating the site also found pieces of dishes, along with the broken face of a China doll and even buckshot, all of which is on display.

Originally built in 1848, the Castro Adobe boasted a fandango room, which drew neighbors and workers alike to parties that lasted for days.

After the structure was damaged in the 1989 Loma Prieta Earthquake, owner Edna Kimbro tried for years to get it restored before selling it to the state in 2002. It’s now a National Historic Site and a California State Landmark.

“The Castro Adobe has an amazing story waiting to be told and the day has finally arrived for visitors to experience it,” said Chris Spohrer, Santa Cruz District Superintendent for State Parks. “We are so excited to celebrate this decades-long collaborative process to preserve and interpret the Castro.”

The public can tour the Castro Adobe from 10:30am to 3:30pm on these dates: Aug. 11, Sept. 21, Oct. 13, Nov. 16 and Dec. 8. For information, visit  SantaCruzStateParks.as.me.

Pajaro Valley School District Realigns Upper-Level Jobs

0

When thousands of Pajaro Valley Unified School District students return to school on Aug. 14, they will likely meet their teachers, pick up armloads of books and greet friends they haven’t seen in weeks.

What they may not notice is the sizable behind-the-scenes transformation that has taken place at the PVUSD district office among cabinet-level positions.

Historically, the district has employed two assistant superintendents, one who oversaw elementary education while the other was charged with middle and high schools.

But the assistant superintendent titles—one of elementary education and the other secondary education—frequently dissuaded otherwise qualified candidates from applying, said Superintendent Heather Contreras.

“People might see an elementary title or a secondary title and think, ‘Oh, I taught elementary school, and even though I have great leadership skills or an understanding of comprehensive education, I see that elementary title  and think, I can only apply for elementary,’” she said.

And the plan worked, attracting a qualified pool of applicants, Contreras said.

Worse, separating the elementary and secondary into two separate entities unnecessarily compartmentalized a system that must work together seamlessly, Contreras said.

“One of the things I really believe in for a school district is that it’s a continuous pre-K–12 system,” she said. 

When Contreras started with the district in May, all but one cabinet position was filled with interim employees.

That, she said, was an opportunity to restructure the system.

“It allowed people to be able to see themselves in different positions,” Contreras said. “The old titles were siloing our workers from elementary to secondary.

“I think teaching and learning applies to every human being,” she added. “We tend to learn in the same ways. It’s just the leadership that helps to support people on that journey that seems to matter most.”

Under the new system, the following are cabinet-level positions:

• Assistant superintendent of curriculum and instruction

• Assistant superintendent of educational services

• Assistant superintendent of human resources

• Director of technology

• Chief business officer

• Director of technology

• Executive director of student support services

• Public information officer

Matt Scott Seeks Help on His Road to Recuperation

My early years were spent in Hollywood, California. We lived under the Griffith Park Observatory. I was a joyous, sprite-like, hyperactive kid. In second grade, I was recognized as a budding artist who excelled at jigsaw puzzles. My teenage years were filled with music, art and bikes. My studies included welding, photojournalism, photography, clothing design and culinary arts.

My favorite invention has always been the bicycle. Riding a bike was like flying. It was freedom, transportation and joy, an emotional full-body experience.

In July 1982, our family moved from Hollywood to Santa Cruz. The next month, I bought a one-way bus ticket back to LA and left a note for my mom. But that’s a different story for another time.

My first job in Santa Cruz was for the Santa Cruz Sentinel. I delivered the afternoon paper. My second job was at India Joze, busing tables. Later, I worked at the Bagelry, Community Foods, Photo Drive-Up, and various farmers markets selling tropical fruits and bone broth.

Starting in 2007, I became a professional disc golfer and got to travel across the US for world championships, which led to instant community. In 2018, I discovered mountain bike racing and collected a handful of bikes. My favorites were single-speed mountain bikes.

People remember me from Local Talk, a column in Good Times that I wrote for 18 years. During the pandemic, dozens of people came up to me and asked, “Why aren’t you doing the column anymore?” I told them free papers are run by advertisement dollars. When businesses close, ad dollars dry up.

In June 2022, I worked four part-time jobs just to live in Santa Cruz.

Early morning, July 1, 2022, I had a motorcycle accident. When the emergency crew found me, I didn’t have a pulse. I was flown by helicopter to Natividad Trauma Center in Salinas. I had suffered a traumatic brain injury and required surgery for multiple skull fractures.

I was placed in an induced coma and intubated for two weeks. A doctor asked my sisters if they wanted to start morphine and discontinue life support.

My sister, Sarah, a local registered nurse responded, “That is not an option!” If she had not said that, then you wouldn’t be reading my story right now.

I spent a month at Natividad and the doctors there told my family I was a “Miracle Boy.” Next, I was transferred to Dominican Hospital, remaining there for 5 1/2 months. The care at Dominican was full of love, truly next-level love.

Matt Scott says he is ready to step into a new role, ‘perhaps as an inspiration for others who also have suffered from traumatic brain injury.’

Today, I still have my long-term memories, my sense of humor, my amazing good looks (lol), and now my voice is returning. I am also learning to walk again. Among my many wishes would be improved vision, clearer speech, walking on my own, use of my hands (to cook, to do art, to dress myself, etc.) and to ride a bike again on my own. I am now disabled, legally blind and learning how to walk and talk again.

I am forever grateful for my family, the continued support of my Santa Cruz community and friends all around the world. When the accident happened, my family and friends had prayed for my recovery. My Aunt Victoria sent me these words: “God says to you, Matthew, ‘I have restored you. Your old life is left in the mountain, Go and live a new life I have given you.’”

It’s been two years since the accident that has changed my life. I feel that I am ready to step into a new role, perhaps as an inspiration for others who also have suffered from traumatic brain injury.

At the same time, I am still an artist, a journalist, a humanitarian and a survivor.

Looking out into our world these days, I am concerned with our politics. And I have a few ideas. 

Can we all agree to preserve our democracy this way:

• Designate the First Saturday in November as a National Holiday.

• Institute rank choice voting.

• Abolish gerrymandering.

• Term limits for all representatives.

• Dismantle the electoral college: one person, one vote.

• Repeal Citizens United, money is not free speech.

With the support of my family and community, I know a new life is possible. Being unemployed and disabled for almost 24 months now, I must draw upon my creativity, entrepreneurial spirit and will power to develop a nonprofit that can help me continue to thrive against present and upcoming financial burdens.

What am I up to now?

The following are some endeavors I am working on with support of beloved family and friends:

• An app that I created called “I Call U Out”—a way to get people, young and old, off their devices and go outside into the fresh air.

• A podcast interviewing local artists, writers, change makers, musicians, peacekeepers and entrepreneurs.

• A high-quality book of photographs and artwork that I have created throughout my life.

• A nonprofit for traumatic brain injury awareness.

• A gallery and community center, hosting music, art, comedy and various events.

Donations of original artwork are being accepted for an upcoming benefit, launch party and silent auction. If you can, please contribute gift certificates for local small businesses and tickets for upcoming concerts.

Thanks to the unconditional love of everyone reading this. Gratitude and thanks to my mother, Risa, and my sisters, Laura and Sarah, and my extended family, my many loving friends, the unique Cabrillo Community College Stroke Center, local farmers, and the dedicated support from Jove, Jay, Ann Wasserman and my caretakers.

“Every day in every way, I am getting better and better, and the best is yet to come!” has been my daily mantra.

Gratitude, goodwill and love are the greatest healers.

To learn more about Matthew Scott and efforts to aid his recovery, visit his GoFundMe campaign, the Facebook Page Love for Matt Scott, and Scott’s own website, heartwrencher.com.

Street Talk

0

Who is your favorite classical music composer?

NICK

Béla Bartók, the Hungarian composer. I like that he collected a lot of folk music, and he wrote duets for two violins. I play classical mandolin, and I can play these by sight-reading. In a Budapest museum we saw Bartók’s piano, and the keyboard is curved. I love that.
Nick Royal, 87, Retired


DALE

Johannes Brahms. Brahms is wonderful. There’s a difference in that lighter mood of Bach to Brahms, where there’s a huge orchestra with lots of instruments.
Dale Attias, 71, Retired


CHRIS

Dvořák or Grieg, I don’t know. I like the use of folk melodies and incorporating folk traditions into formal classical music. They both have very good themes that stay with you and stick in your head. Peer Gynt is played to death, but it’s beautiful.
Chris Attias, Retired


JOHANNA

In my collection, I have everything by Beethoven, and a lot of Bach. They fit different moods, different things happening in my head, but I would go with Beethoven as my favorite.
Johanna Bowen, 82, Retired


RON

That’s so easy, it’s Mozart. His music is beautiful. I like most everything he did. I was introduced to him at around 7 or 8. But I love contemporary music too—I come to the Cabrillo Festival every time—and I really love jazz. Later this week I’ll be going to Kuumbwa.
Ron Emrich, 81, Retired


Well Rounded

Less than six months ago, Marisa Abzug and her life/business partner, Josh Taylor, founded J and M Sourdough Bagels, a pickup-based micro-bakery with storefront aspirations.

A practicing licensed marriage/family therapist, Marisa says owning a restaurant had been in the back of her mind for years. After taking a sourdough class on Facebook, she was inspired to level up her bagel game and began making them and posting pictures online.

The idea took off like wildfire, turning into what is now J and M. With a slogan of “elevating the art of sourdough, one delicious bagel at a time,” they take orders through a virtual store-front with weekly pickup locations in Aptos, Santa Cruz and Felton. Eleven flavors are available, the hands-down best-seller being the everything bagel. Josh’s favorite is the sesame; Marisa’s is the parmesan. Other popular picks include jalapeño cheddar, poppy, and the pretzel-vibed garlic/salt. There are four hand-crafted schmears: garlic/herb, sundried tomato/basil, jalapeño and wild lox. They also offer do-it-yourself sourdough pizza dough and monthly specials like sourdough chocolate chip cookies.

How’s it been/what’s next?

MARISA ABZUG: Josh and I are still in awe that we’re doing this and of the overwhelmingly positive reception. Business has been rapidly growing, and the most common question we get is, “When will you have a brick-and-mortar storefront?” The answer to that is when we have acquired enough knowledge and capital, and can find the perfect location. We hope to have a bagel shop in Santa Cruz County within the next year. We want to be a sourdough bagel destination and create a space where everyone can feel safe and seen.

Tell me about the connection between therapy and slinging bagels?

I did a business coaching program where I found out my purpose, and the word that emerged was “nourishment.” Initially, I thought that meant of mind, but now I know it is mind and body. The skills I use in my therapy practice—such as active listening, use of humor and excellent customer service—all lend a hand in our business and I’ve found have been quite complementary.

Call 831-588-8752 or visit jmsourdoughbagels.com.

The Editor’s Desk

We know what we have here is sacred and we aren’t willing to sacrifice our pristine coastline for the almighty dollar.

Port District Cancels Crow’s Nest Thursday Beach BBQ

Boats in the Santa Cruz Harbor
After two were critically wounded in a shooting Aug. 8 at the Crow’s Nest, the Santa Cruz Port District canceled the remaining dates.

Ethereum ETFs Officially Launch in the US

ethereum exchange-traded funds
Published in cooperation between Techopedia and Good Times After months of waiting, a significant milestone for the cryptocurrency industry in the United States and all over the world has been achieved as Ether (ETH) officially begins trading in exchange-traded funds (ETFs) on U.S. exchanges. The long-awaited development is expected to make room for the wider adoption of Ethereum in institutions....

Two shot in Santa Cruz harbor

Two people were shot Thursday night in the Santa Cruz Small Craft Harbor, and police from several jurisdictions are looking for the suspects. Watsonville police were among several law enforcement agencies on the scene. Santa Cruz Police officers found two victims who had been shot.  Both victims received treatment at the scene from fire and AMR paramedics and were then taken to...

City of Santa Cruz Clearing Out Camps in Pogonip Open Space

Heavy equipment being used to move homeless encampments
Santa Cruz Police cleared Pogonip Open Space, where homeless advocates say some 50 people had been living. The city says the sweep removed about five people, and some 30 abandoned encampments.

Door to the Past Now Open at Restored Castro Adobe

Woman in front of a wall display of historical artifacts
Fully restored by Friends of Santa Cruz State Parks and equipped with displays and multimedia offerings, Castro Adobe is open monthly—including this Sunday, Aug. 11.

Pajaro Valley School District Realigns Upper-Level Jobs

Portrait of woman
When thousands of Pajaro Valley Unified School District students return to school on Aug. 14, they will likely meet their teachers, pick up armloads of books and greet friends they haven’t seen in weeks. What they may not notice is the sizable behind-the-scenes transformation that has taken place at the PVUSD district office among cabinet-level positions. Historically, the district has employed...

Matt Scott Seeks Help on His Road to Recuperation

Man holding a large painting on his lap
After a serious motorcycle accident, local Santa Cruzan Matthew Cole Scott is learning to walk and talk again.

Street Talk

row of silhouettes of different people
Who is your favorite classical composer?

Well Rounded

With a slogan of “elevating the art of sourdough, one delicious bagel at a time,” J and M Sourdough Bagels takes orders through a virtual store-front
17,623FansLike
8,845FollowersFollow