Best of Santa Cruz County 2025: Editorโ€™s Picks

Below, Good Times writers share some of their secret local pleasures. To see what the readers deemed the Best of Santa Cruz County, click on these links:

Best of Santa Cruz County 2025 Winners

Arts & Culture
Family & Pets
Food & Drink
Health & Beauty
Restaurants
Services
Shopping

Best All-Access Portal to the Monterey Bay Sanctuary

Santa Cruz Wharf

Itโ€™s only natural to take something awesome for granted once you get used to itโ€”even if that something is a natural wonder of the world. Enter the Santa Cruz Wharf, which unleashes free music, free fishing, free dance classes and local-centric happy hours to pair with what wharf supervisor Britt Hoberg reminds residents is the longest on the entire West Coast to tap the power of the Pacific Ocean. โ€œJust having access a half mile out into the sanctuary is pretty big, given the chance to view all the wildlife out here, and being immersed in nature rather than on land looking at it,โ€ he says. โ€œThe thing with the wharf is access unlike anywhere else.โ€ No scuba training, sailboat or surf skills needed. Mark C. Anderson

Best Hot and Sour Soup for the Soul

Special Noodle

Soup really does speak to the soul like no other food can, and seemingly every worldly type and style of cuisine has a signature broth venerated as a cultural culinary paragon. When it comes to Chinese food, hot and sour soup is where itโ€™s at, and Special Noodleโ€™s reigns supreme. The dish at this Santa Cruz restaurant on Ocean Street is exactly and exceptionally what it promises to be: Hot in temperature with pleasantly assertive levels of spice, building addictively on itself. And sour, with a wonderful and welcome acidity that sings through, giving the umami-rich broth balance and complexity. Complementing these flavor notes are delightful textures: silky egg ribbons, subtly firm tofu, crisp bamboo shoots and sliced mushrooms that snap slightly at the chew. Itโ€™s soup good enough to cure, or at least temporarily ameliorate, any existential or spiritual malfunction. Happy slurping. Andrew Steingrube

Weirdest Place to Laugh

The Blue Lagoon

Comedy Night at the Blue Lagoon, downtown Santa Cruz, is the longest-running free comedy show in California. Itโ€™s a sports, goth, drag, punk, disco, comedy bar and a safe place to be you (as long as youโ€™re over 21). Every Tuesday at Blue Lagoonies Comedy, the music starts at 7:45pm and is followed at 8:15pm by a 90-minute free comedy show. Donโ€™t get too distracted that somebody brought their pet owl with them, and give the comics some attention. Itโ€™s a no-hate zone, and maybe besides laughing, you might just get a little bit of hope. Also, donโ€™t touch anything. DNA

Best Place for a (Fully Clothed) Massage

China Massage & Reflexology

With eight modern massage tables in this relaxing, quiet studio in Capitola, practitioners use ancient Chinese methods to help you unwind and de-stress. If youโ€™ve never had a massage before, itโ€™s a good introduction since you stay clothed throughout the session. Recommended attire is a cozy T-shirt, yoga pants or sweats. Massage always begins with a warm foot bath as the experienced, certified therapists start with deep tissue work to neck and shoulders, working all joints and tissue of the body from head to toe. Starting at $45 for a one hour, full-body massage, China Massage is easy on the wallet too. Kristen McLaughlin

Best Gas Station

AJโ€™s Market

This market in Soquel will forever change the way you think of gas station convenience stores. Sure, it has gas and a car wash. But it also has a gourmet kitchen serving locally harvested seafood and Harris Ranch meats, including one of the best burgers in the county. Itโ€™s fast food, but unlike anything else with that name. And then it goes where no gas station has gone before: it has organic produce and tasty treats from all over the world, including English biscuits, real maple syrup and a Southeast Asian spice rack. It also stocks plenty of local wines, baked goods, ice creams and coffees. Owner Akhtar Javed, born in Pakistan, fell in love with Santa Cruz and opened the market in 1987. He garnered a big following after the 1989 Loma Prieta Earthquake when with no electricity, he told customers to take their products free and pay him back when they could. Brad Kava

Canisters of bulk beans for sale at a market
Cannellini, pinto, rare heirloom beansโ€”find them all at Staff of Life. PHOTO: Elizabeth Borelli

Best Bean Selection

Staff of Life Natural Foods

Dried beans, a staple of Mediterranean and Blue Zone diets, are finally having their moment. As more of us experiment with cooking from scratch, legumes have a lot to offer. Packed with plant-based protein, fiber and endless possibilities, beans are the perfect combo of comfort food and sustainability. Think silky cannellini beans in a rustic Tuscan soup, smoky black beans for Taco Tuesday, or buttery cranberry beans slow-simmered to perfection. When it comes to the best local selection, Staff of Life Natural Foods tops the list, with bulk bins offering a goldmine of heirloom beans, vibrant lentils and chickpeas at competitive prices. The range of options puts hard-to-find varieties in easy reach among the long list of staples. So skip the cans and explore the world of dried beansโ€”flavorful, affordable and endlessly versatile. Get ready to make magic, one pot of beans at a time. Elizabeth Borelli

Best Spot to Sip Tea and Read Philosophy

Lulu Carpenterโ€™s

Located in a historic 1865 building on the corner of Pacific Avenue, Lulu Carpenterโ€™s carries an impressive selection of 16 teas: green, black, tisanes and a wonderful oolong. And its art deco interior, bookshelf full of classical literature, and exposed brick from wall to ceiling makes one feel like sitting down with a good book. At the back of the shop, an outdoor patio sports two fire pits, palm trees and more exposed brick in the surrounding walls of taller buildings. Creating a vibe thatโ€™s an excellent mix between Brooklyn coffeehouse and Santa Cruz mainstay, this locally owned coffee shop is an excellent spot to stop, sit down with tea (or the excellent house roasted coffee) and do homework, chat with friends or read philosophy from Kant to Camus. Mathew Chipman

Best Place to Drink, Dance and Be Merry

El Vaquero Winery

Music, dancing, food trucks and wineโ€”El Vaquero in Corralitos has it all. This upbeat winery features ever-evolving entertainment. Limited seating indoors means enjoying the great outdoors with El Vaqueroโ€™s heaters when the weatherโ€™s cool. But youโ€™ll soon heat up as you shake a wicked hoof on the dance floor. Trivia night is every Thursday, with a chance to win a bottle of wine. Order slices from Corralitos Pizza or grab a taco from a local food truck. Music events often sell out, so make a reservation or get there early. El Vaquero bottles excellent wine, too. Try the Pinotage, Merlot and the โ€œOne-Eyed Charlieโ€ Carignane. Josie Cowden

Crates of fresh lettuce
For a superior salad, the secret is hydroponic salad greens from Cabrillo Collegeโ€™s Horticulture Program. PHOTO: Elizabeth Borelli

Best Healthy Hydroponics

Cabrillo College Horticulture Program 

Fresh, flavorful and sustainably grown, the hydroponic salad greens from Cabrillo Collegeโ€™s Horticulture Program are grown without soil in a carefully controlled environment. Available on Saturday mornings from 8am to noon at the Aptos Farmerโ€™s Market at Cabrillo College, these vibrant greens reflect the ingenuity and dedication of students who are mastering the future of farming. Hydroponics, a method that uses nutrient-rich water to cultivate plants, offers a sustainable solution to traditional agriculture challenges, using less water and space while producing high-quality crops year-round. The result? Incredibly tender butter and green leaf lettuces, peppery arugula and herbs that are as delicious as they are environmentally conscious. Supporting Cabrilloโ€™s hydroponic greens means supporting the next generation of growers committed to sustainability. Next time you toss a salad, make it one thatโ€™s rooted in local passion and cultivated with care. Elizabeth Borelli

Best Hash Browns Without Walls

Aldoโ€™s Harbor Restaurant

They are a humble staple from a humble tuber, but real-deal, honest-to-Goddess, mom-and-pop professional hash browns present a balance of crispiness, oil and starch that together unlock heavenly dimensions of taste and texture unattainable alone. The A++ hash browns feel like required plating at the community standby that is Aldoโ€™s, inarguably a community treasure and arguably its most unique restaurant logistically, as itโ€™s entirely outdoorsโ€”sunscreen is available upon request for the unpreparedโ€”and snuggled next to the Santa Cruz Harbor and Mariner Park Lawn. Mark C. Anderson

Best Spot for a First Date

Makai Island Kitchen & Groggery

First dates are notorious for being filled with two things: awkwardness and anxiety. Whatโ€™s the opposite of that? Hawaiian vibes, with that relaxed, on-vacation, pleasantly set apart from reality feel. Makai on the SC Wharf does exactly that with a truly transportive ambiance. Dining directly above water while enjoying panoramic ocean views in an immersive Hawaiian experience is sure to relax even the most nervous of first-daters. And if that doesnโ€™t work, well, thatโ€™s what the rum is for. Classic cocktails abound, and asking for the secret drink menu is sure to increase rizz. Further, the bar slowly rotates, creating a unique and rhythmically calming experience. The food menu is delicious as it is diverse, with small and light plates to large and savory ones, offering something that schmacks for everyone. Between the food, drink and atmosphere, Makaiโ€™s environment is perfectly set for first-date success. Andrew Steingrube

Best Teeny Greens

New Natives

New Natives has been a cornerstone of Santa Cruzโ€™s vibrant local food scene since 1982, when founders Sandra Ward and Ken Kimes turned their garage into a grow room for organic microgreens. What began as a small-scale operation is now a thriving sprout farm producing over 2,000 pounds of fresh, nutrient-packed greens each week. Committed to quality and sustainability, New Natives harvests their microgreens at the sprout stageโ€”the peak moment for vitamins, enzymes and bold flavors. The wide range of varieties include tender sunflower shoots, peppery arugula and nutrient-rich broccoli sprouts, to name a few favorites. How to enjoy them? Uplevel your salads with a handful of sprouts, tuck into a wrap, or add a bunch to your morning smoothie for an extra boost of nutrients. Support local, eat fresh and savor every bite. Catch New Natives every week at the Aptos, Downtown Santa Cruz, Live Oak/Eastside and Westside Santa Cruz farmerโ€™s market. Elizabeth Borelli

Best Japanese-Peruvian Poetry

Oyuki Sushi Nikkei

Discerning diners love year-and-a-half-old Oyuki for a range of reasons. The telenovela inspo behind the name. The mom-and-pop sweetness behind the service. The entertaining execution in the open kitchen. The Inka Kola rarely seen this far north. And these are all valid, even important. But the biggest key is the rarest in these parts: The intuitive expression of Nikkeiโ€”think Japanese techniques on Peruvian ingredientsโ€”in dishes like causita potato towers, aji pepper-spiced nigiri and leche de tigre-sauced sushi. Delicioso and oishฤซ. Mark C. Anderson

Sun setting into the ocean
Follow Rockview Drive to find the green flash. PHOTO: Mathew Chipman

Best Place to Catch the Green Flash

Rockview Drive County Park

In late February of 2020, It was a cold pink evening, I was 15, a sophomore in high school released from track practice early, and I got this feeling in my bones that if I chased the sunset Iโ€™d see something truly special. From there, I biked three miles from Soquel High on a beat-up beach cruiser, the whole time afraid the rusty chain would snap from my frantic pace. On Rockview Drive I witnessed my first green flash sunset, a rare blink-and-youโ€™ll-miss-it phenomenon where the sun turns a dazzling emerald shade in the seconds before twilight begins. In the five years since that day in February, I have become an avid sunset chaser, with the pleasure of catching a dozen green flashes, the majority at Rockview Drive. Nestled between Moran Lake Beach and Pleasure Point Beach, its unobstructed view of a westward horizon, calm and distant, creates ample opportunities between January and April to catch the neon green trick of the light that dazzled the characters of Le Rayon-Vert, Jules Verneโ€™s 1882 novel. Mathew Chipman

Best Scenic Sipping

Soquel Vineyards

To pair great wine and a scenic view, take the short and beautiful drive from Soquel Village up Glen Haven Road to Soquel Vineyards, where lush vines and a sweeping view of the Monterey Bay await. An airy outdoor patio is a great spot to taste the superb pinots made by twin brothers Peter and Paul Bargetto and Jon Morgan. When construction of the winery began in 2001, the three of them wanted an authentic Italian look for the tasting room, so they had handmade rooftop tiles from the 1700s importedโ€”from Italy, of course. Josie Cowden

Best Wine and Food Pairing

Stockwell Cellars

With a passion for making wine, former metalsmith Eric Stockwell turned his metal shop into an industrial-chic tasting room complete with a plethora of events. Stockwellโ€™s is the place for fun, food and a fabulous time. And it all comes with an upbeat vibe. Visit Stockwell Cellars for Trivia Night, Sip & Sway music nights, and Food Truck Nightsโ€”with local vendors serving up tasty nosh. Stockwell supports local artists and features their work on the popular First Friday events. Thereโ€™s nothing like checking out beautiful artwork with a glass of good wine in your hand. Josie Cowden

Waterfall in a shadowy forest
A secret waterfall awaits explorers along Prescott Road in Soquel. PHOTO: Ella Desmond

Best Graffiti-Covered Waterfall

The Waterfall Spot

Half a mile up Prescott Road in Soquel, deep in the redwoods on a small, one-lane, ravine-hugging pass, you might stop in a turnout by a degraded wire fence, just before reaching Land of Medicine Buddha, to hear the rustling sound of water and take a gander at Santa Cruzโ€™s most unique (probably only) man-made waterfall. Lovingly referred to by locals as โ€œthe waterfall spotโ€โ€”with decades of graffiti hidden under layers of moss, crumbling stairs with a generator at the top and a shallow pool at the bottomโ€”this defunct hydroelectric facility supplied pressurized water to Monterey Bay Golf & Country Club from the late 1920s until the area became Monterey Bay Heights, leaving the dam to rot away and become the 100-year-old landmark it is today. Mathew Chipman

Best Music Served With Mead

Bargetto Winery

In business since 1933, Bargetto Winery pulls out the stops when it comes to wine and hospitality. Bargetto has spacious indoor and outdoor areas for folks to enjoy both public and private soirees. The Music in the Cellars events are a blastโ€”with wine by the glass, food trucks and no cover charge. Fancy a glass of mead instead of wine? Under its Chaucerโ€™s label, Bargetto brews different kinds, including Raspberry, Pomegranate and even a sparkling mead. Josie Cowden

Best Executive Shuttle Out of Surf City

Highway 17 Express

The 17 Express is fast. (Arrival happens in under an hour.) Itโ€™s affordable. (Rate runs $7 flat, bring change.) Itโ€™s convenient. (Departures happen every hour weekends and midday weekdays, and more frequently weekday morning, afternoon and evenings.) And itโ€™s also an all-out portal to a world of options, since it plops riders at Diridon Station in San Jose. (From there you can connect with a train or bus just about anywhere in the greater West.) Visit scmtd.com. Mark C. Anderson

Best of Santa Cruz County 2025: Arts & Culture

Art Event

Open Studios

Silverโ€”Capitola Art & Wine Festival
Bronzeโ€”Santa Cruz Shakespeare

Art Supply Store

Palace Art & Office Supply

Silverโ€”Lenz Arts
Bronzeโ€”The Abbotโ€™s Thrift

Artist

Yeshe Jackson

Silverโ€”Amadeo Bachar
Bronzeโ€”Mattie Leeds

Bookstore

Bookshop Santa Cruz

Silverโ€”Two Birds Books
Bronzeโ€”Bad Animal

Charity Event

Redwood Mountain Faire

Silverโ€”Sip for Second Harvest
Bronzeโ€”Grind Out Hunger

Classical Music Group

Santa Cruz Symphony

Silverโ€”Santa Cruz County Youth Symphony
Bronzeโ€”Cabrillo Symphonic Chorus

Comedy Night

DNAโ€™s Comedy Lab and Experimental Theatre

Silverโ€”The Crowโ€™s Nest
Bronzeโ€”Don Flynnโ€™s Comedy Review, Felton Music Hall

Dance Company

Motion Pacific

Silverโ€”International Academy of Dance
Bronzeโ€”Danceography Santa Cruz

Dance Lessons

Motion Pacific

Silverโ€”International Academy of Dance
Bronzeโ€”Danceography Santa Cruz

Redwood Mountain Faire won votes for being the Best Charity Event. PHOTO: Drew Penner

Festival (Art/Film)

Capitola Art & Wine Festival

Silverโ€”Watsonville Film Festival
Bronzeโ€”BBQueer Fest

Festival (Music)

Santa Cruz Mountain Sol Festival

Silverโ€”Redwood Mountain Faire
Bronzeโ€”Cabrillo Festival of Contemporary Music

Food Event

Santa Cruz Restaurant Week

Silverโ€”Santa Cruz Greek Festival
Bronzeโ€”Santa Cruz Clam Chowder Cook-Off

Live Music Venue

Moeโ€™s Alley

Silverโ€”Kuumbwa Jazz
Bronzeโ€”Felton Music Hall

Local Band

Alex Lucero Band

Silverโ€”Extra Large
Bronzeโ€”Jive Machine

Media Personality

Ralph Anybody, KPIG

Silverโ€”Ozzy Freak of Boulder Creek, KBCZ
Bronzeโ€”Charlie Lange, KSQD

The Santa Cruz Symphony was voted Best Classical Music Group. PHOTO: Contributed

Mural/Public Art

Shopperโ€™s Corner, John Pugh

Silverโ€”Lenz Arts, Jimbo Phillips
Bronzeโ€”Welcome to Boulder Creek, Johnnieโ€™s Super

Museum

Santa Cruz Museum of Art & History (MAH)

Silverโ€”Santa Cruz Museum of Natural History
Bronzeโ€”Bigfoot Discovery Museum

Music Lessons

MusicalMe, Music Together

Silverโ€”Mountain Music School
Bronzeโ€”Zack Olsen Drums

Musician

Alex Lucero

Silverโ€”Patti Maxine
Bronzeโ€”Pete Novembre

Place to Dance

Moeโ€™s Alley

Silverโ€”Abbott Square Market
Bronzeโ€”Blue Lagoon

Place to Shoot Pool

Fast Eddyโ€™s Billiards

Silverโ€”Surf City Billiards
Bronzeโ€”Bradyโ€™s Yacht Club

Radio Station

KPIG 107.5

Silverโ€”KZSC 88.1
Bronzeโ€”KSQD 90.7

Retail Art Gallery

Lumen Gallery

Silverโ€”Rootstock Collective
Bronzeโ€”m.k. contemporary art

Theater Company

Santa Cruz Shakespeare

Silverโ€”Cabrillo Stage
Bronzeโ€”Mountain Community Theater

More Best of Santa Cruz County 2025 Winners

Editorโ€™s Picks
Family & Pets
Food & Drink
Health & Beauty
Restaurants
Services
Shopping

Best of Santa Cruz County 2025: Family & Pets

Day Care

Simcha Preschool

Silverโ€”Coastal Community Preschool
Bronzeโ€”Happy Days Childrenโ€™s Learning Center

Dog Obedience School

Bed & Biscuits Groomingdales

Silverโ€”WOOFPACK
Bronzeโ€”Living with Dogs

Family Restaurant

Carpoโ€™s Restaurant

Silverโ€”The Hideout
Bronzeโ€”Cafรฉ Cruz 

Kidsโ€™ Clothing

Hopes Closet

Silverโ€”Lively Kids
Bronzeโ€”Mini Mint

Outside of a restaurant
Carpoโ€™s was the winner for Best Family Restaurant. PHOTO: Tarmo Hannula

Kidsโ€™ Art Program

Seven Directions Creative Learning Center

Silverโ€”Mon Ami Art Studios
Bronzeโ€”Studio Sprout

Pet Boarding

Bed & Biscuits Groomingdales

Silverโ€”WOOFPACK
Bronzeโ€”Camp Happy Tails

Pet Grooming Service

Bed & Biscuits Groomingdales

Silverโ€”Pawsitive Styles Mobile grooming
Bronzeโ€”Paradise Pet Salon

Pet or Feed Store

Pet Pals

Silverโ€”Mountain Feed and Farm Supply
Bronzeโ€”Aptos Feed & Pet Supply

Pet Sitting

Bed & Biscuits Groomingdales

Silverโ€”Loved By Us
Bronzeโ€”WOOFPACK

Place for a Kidsโ€™ Party

Santa Cruz Roller Palladium

Silverโ€”June Bugโ€™s Gym
Bronzeโ€”Seven Directions Creative Learning Center

Place to Adopt an Animal

Santa Cruz County Animal Shelter

Silverโ€”SPCA
Bronzeโ€”Peace of Mind Dog Rescue

Preschool

Simcha Preschool

Silverโ€”Rocking Horse Ranch Preschool
Bronzeโ€”Midtown Montessori

Red stucco storefront with yellow awning
Childish got the most votes for Best Toy Store. PHOTO: Tarmo Hannula

Private School

Twin Lakes Christian School

Silverโ€”Gateway School
Bronzeโ€”Kirby School

Public School

Santa Cruz High School

Silverโ€”De Laveaga Elementary School
Bronzeโ€”Aptos High School

Summer Camp

Kennolyn Camps

Silverโ€”Camp Kayetz
Bronzeโ€”Seven Directions Creative Learning Center

Toy Store

Childish

Silverโ€”Wonderland Toys
Bronzeโ€”Palace Art & Office Supply

Veterinarian

Kacie Wells, Harbor Veterinary Hospital

Silverโ€”Ty McConnell, McConnell Veterinary Service
Bronzeโ€”Marc Van Every, Mobile Veterinary Service

Best of Santa Cruz County 2025 Winners

Editorโ€™s Picks
Arts & Culture
Food & Drink
Health & Beauty
Restaurants
Services
Shopping

Best of Santa Cruz County 2025: Food & Drink

Acai Bowl

Samba Rock Aรงaรญ Cafe

Silverโ€”Cafe Brasil
Bronzeโ€”Amazon Juices

Bagels

Bagelry Downtown

Silverโ€”Bagelry Soquel
Bronzeโ€”Bagelry Seabright

Bakery

Gayleโ€™s Bakery & Rosticceria

Silverโ€”Buttery Bakery
Bronzeโ€”Companion Westside

Bar

Makai Island Kitchen & Groggery

Silverโ€”Oswald
Bronzeโ€”Moeโ€™s Alley

Bar Food

Parish Publick House

Silverโ€”The Crowโ€™s Nest
Bronzeโ€”Oswald

Bartender

Josh Youngblood, Oswald

Silverโ€”Jasmine Siemer-Dunbar, VIM
Bronzeโ€”Cliff Nelson, Bittersweet Bistro

Beer Garden

Beer Thirty Bottle Shop & Pour House

Silverโ€”Humble Sea Brewing Co.
Bronzeโ€”Woodhouse Blending & Brewing

Bread Bakery

Companion Westside

Silverโ€”Gayleโ€™s Bakery & Rosticceria
Bronzeโ€”Companion Aptos

Brewery

Sante Adairius Rustic Ales

Silverโ€”Humble Sea Brewing Co.
Bronzeโ€”Discretion Brewing

Butcher Counter

Shopperโ€™s Corner

Silverโ€”Corralitos Market & Sausage Co.
Bronzeโ€”Freedom Meat Lockers

Caterer

Busy Bees Cafe & Catering

Silverโ€”Aptos St. BBQ
Bronzeโ€”Kiantiโ€™s Pizza & Pasta Bar

Cheese Selection

Cheese Shop 831

Silverโ€”Staff of Life, Santa Cruz
Bronzeโ€”Shopperโ€™s Corner

Chocolatier

Donnelly Chocolates

Silverโ€”Ashby Confections
Bronzeโ€”Chocolat

Coffeehouse

11th Hour Downtown

Silverโ€”The Ugly Mug
Bronzeโ€”Verve Coffee Roasters

Cookies

Pacific Cookie Company

Silverโ€”Gayleโ€™s Bakery & Rosticceria
Bronzeโ€”Buttery Bakery

Latte with decorative foam on top
11th Hour Downtown was deemed Best Coffeehouse. PHOTO: Tarmo Hannula

Dessertsโ€”Bakery

Gayleโ€™s Bakery & Rosticceria

Silverโ€”Buttery Bakery
Bronzeโ€”The Farm Bakery, Cafe & Gift Shop

Donuts

Ferrellโ€™s Donuts, Westside

Silverโ€”Dunlapโ€™s Donuts
Bronzeโ€”Ferrellโ€™s Donut House, Ocean Street

Fancy Cocktails

Venus Spirits Cocktails & Kitchen, Westside

Silverโ€”Front & Cooper
Bronzeโ€”Makai Island Kitchen & Groggery

Farmersโ€™ Market

Aptos Farmers Market at Cabrillo College

Silverโ€”The Live Oak Market
Bronzeโ€”The Downtown Market

Grocery Store

Shopperโ€™s Corner

Silverโ€”New Leaf Community Market, Capitola
Bronzeโ€”Staff of Life, Soquel Avenue

Grocery Storeโ€”Natural

Staff of Life, Soquel Avenue

Silverโ€”New Leaf Community Market, Capitola
Bronzeโ€”Wild Roots Market, Felton

Happy Hour

Hulaโ€™s Island Grill

Silverโ€”The Crowโ€™s Nest
Bronzeโ€”Makai Island Kitchen & Groggery

Ice Cream or Frozen Yogurt

Marianneโ€™s Ice Cream, Ocean Street

Silverโ€”Marianneโ€™s Ice Cream, Aptos
Bronzeโ€”The Penny Ice Creamery, Downtown

International Market

AJโ€™s Market

Silverโ€”Live Oak Super Market
Bronzeโ€”Bottega del Lago

Juice Bar/Smoothies

Amazon Juices

Silverโ€”Cafe Brasil
Bronzeโ€”Samba Rock Aรงaรญ Cafe

Locally Made Food Product

Apple Pie, Gizdich Ranch

Silverโ€”India Joze Chai
Bronzeโ€”Annieโ€™s Pimento Spread, New Leaf Community Markets

Bottles of wine sitting on a wooden table inside Bad Animal, a bookstore/restaurant in Santa Cruz
Bad Animal takes the honors for Best Restaurant Wine List. PHOTO: Tarmo Hannula

Margaritas

El Palomar

Silverโ€”Tortilla Flats
Bronzeโ€”Manuelโ€™s

Place to Buy Seafood

H&H Fresh Fish

Silverโ€”Stagnaro Bros. Seafood Inc.
Bronzeโ€”The Fish Lady

Produce

New Leaf Community Market, Westside

Silverโ€”Sunnyside Produce
Bronzeโ€”Staff of Life, Santa Cruz

Pub

Parish Publick House, Santa Cruz

Silverโ€”Humble Sea Brewing Co.
Bronzeโ€”Britannia Arms of Capitola

Restaurant Wine List

Bad Animal

Silverโ€”La Posta
Bronzeโ€”VIM

Wine Selection

Shopperโ€™s Corner

Silverโ€”Deer Park
Bronzeโ€”Deluxe Foods of Aptos

Winery

Windy Oaks Estate

Silverโ€”Soquel Vineyards
Bronzeโ€”Alfaro Family Vineyards

Best of Santa Cruz County 2025 Winners

Editorโ€™s Picks
Arts & Culture
Family & Pets
Health & Beauty
Restaurants
Services
Shopping

Best of Santa Cruz County 2025: Health & Beauty

Acupuncture Practice

Lee Lewis, LAc

Silverโ€”Santa Cruz Acu
Bronzeโ€”Spring Smith

Bike Shop

Bicycle Trip

Silverโ€”Scotts Valley Cycle Sport
Bronzeโ€”Spokesman Bicycles

Chiropractic Office

Santa Cruz Spine and Sport

Silverโ€”Santa Cruz NonForce Chiropractors
Bronzeโ€”Santa Cruz Chiropractic and Sports Medicine Clinic

Dental Practice

Michael J. Raffo, D.M.D.

Silverโ€”Landmark Dental Group
Bronzeโ€”Heit Family Dentistry Inc.

Doctor

Kelli Beingesser, Sutter Health

Silverโ€”Rachel Carlton Abrams, Santa Cruz Integrative Medicine
Bronzeโ€”Bay Eye Medical Group

eBike Shop

Bicycle Trip

Silverโ€”Current eBikes
Bronzeโ€”Scotts Valley Cycle Sport

Esthetician

Sue Bell, Simply Skin Esthetics

Silverโ€”Deann Bokariza-Neff, The Studio Spa
Bronzeโ€”Jaclyn Etcheverry

Fitness Class

Carina Reid, Fuel PHitness/Toadal Fitness

Silverโ€”BODYPUMP, GOAT Santa Cruz
Bronzeโ€”Toadal Cross Training, Toadal Fitness

Golf Course

DeLaveaga Golf Course

Silverโ€”Seascape Golf Club
Bronzeโ€”Pasatiempo Golf Course

Gym or Health Club

Toadal Fitness Live Oak

Silverโ€”GOAT Santa Cruz
Bronzeโ€”West Fitness Santa Cruz

Hair Salon

Phoenix Salon and Gallery

Silverโ€”Evolve Beauty Lounge
Bronzeโ€”Urban Groove

Health Care Facility

Nurture Womenโ€™s Health & Fertility

Silverโ€”Kaiser Permanente
Bronzeโ€”Santa Cruz Integrative Medicine

Laser Hair Removal

Rejuvenate Medi-Spa & Wellness

Silverโ€”Pacific Coast Aesthetics
Bronzeโ€”Laser Hair & Skin Solutions

Storefront of a pharmacy
Horsnyder Pharmacy is just the prescription for Best Pharmacy. PHOTO: Tarmo Hannula

Martial Arts School

Gracie Jiu-Jitsu of Santa Cruz

Silverโ€”Sanfordโ€™s Martial Arts
Bronzeโ€”Garth Taylor Jiu-Jitsu and Martial Arts

Massage School

Five Branches University

Silverโ€”Cypress Health Institute Massage School
Bronzeโ€”American Institute of Medical Massage

Massage Therapist

Antoinette Rios, Divine Massage & Skin

Silverโ€”Mairin Torr, Nurture Womenโ€™s Health & Fertility
Bronzeโ€”Jenny Call, Mysofacial Relief and Integrated Therapies

Medi-Spa

Rejuvenate Medi-Spa & Wellness

Silverโ€”Pacific Coast Aesthetics
Bronzeโ€”One Point Six Aesthetics

Midwife

Dana Ramsey, Nurture Womenโ€™s Health and Fertility

Silverโ€”Sarah J. Swanson, Truly Midwifery
Bronzeโ€”Kayla Cushner, Sutter Health

Nail Salon

Tracyโ€™s Nails Salon

Silverโ€”The Red Carpet Salon
Bronzeโ€”Prism Beauty

Naturopathic Doctor

Aimรฉe Shunney

Silverโ€”Tonya Fleck, Santa Cruz Naturopathic Medical Center
Bronzeโ€”Irene J. Valencia, Thrive Natural Medicine

Nutrition Center

The Herb Room

Silverโ€”Felton Nutrition
Bronzeโ€”The Healthy Way

Orthodontist

John A. Hedrick, D.D.S., M.S.

Silverโ€”Hulme Orthodontics
Bronzeโ€”Sea Glass Orthodontics

Personal Trainer

Carina Reid, Fuel PHitness/Toadal Fitness

Silverโ€”Natalia Rivera Espaรฑa, GOAT Santa Cruz
Bronzeโ€”Rocky Snyder, RFC: Rehab, Fitness, Conditioning

Pharmacy

Horsnyder Pharmacy

Silverโ€”Frankโ€™s Pharmacy
Bronzeโ€”OneSource Compounding Pharmacy

Pilates Studio

Monarch Pilates & Physical Therapy

Silverโ€”Pleasure Point Pilates
Bronzeโ€”Hot Elevation Studios

Running Store

Fleet Feet

Silverโ€”Santa Cruz Running Company

Storefront of a sporting goods emporium
Good Times readersโ€™ favorite sporting goods store? Play It Again Sports came out on top. PHOTO: Tarmo Hannula

Skate Shop

Billโ€™s Wheels

Silverโ€”Santa Cruz Boardroom
Bronzeโ€”Skateworks

Spa (Pampering)

Well Within Spa

Silverโ€”Chaminade Resort & Spa
Bronzeโ€”Yoso Wellness Spa

Spa (Soaking)

Well Within Spa

Silverโ€”Sage Float Spa
Bronzeโ€”Tea House Spa

Sporting Goods

Play It Again Sports

Silverโ€”REI
Bronzeโ€”Big 5 Sporting Goods, Watsonville

Surf School

Richard Schmidt Surf School

Silverโ€”Surf School Santa Cruz

Surf Shop

Oโ€™Neill, Beach Street

Silverโ€”Tie
Freeline Surf Shop
Pacific Wave

Store with packed shelves of tea and herbs and other products
The Herb Room takes the gold for Best Vitamin/Supplements store. PHOTO: Tarmo Hannula

Swim School

Simpkins Family Swim Center

Silverโ€”Adventure Sports Unlimited
Bronzeโ€”Jim Booth Swim School, Duncan Holbert Pool

Therapist

Goldโ€”Tie
Ila Breeann โ€œBreeโ€ Bode, Nurture Womenโ€™s Health & Fertility
Shannon Healer, LCSW

Bronzeโ€”Tie
Camille Ellis
Sara Anderson, Santa Cruz Therapy Collective

Vitamin/Supplements

The Herb Room

Silverโ€”Nordic Naturals
Bronzeโ€”Felton Nutrition

Water Store

Blue Zone Waters

Silverโ€”Pure Valley Water
Bronzeโ€”H2O4U

Waxing or Sugaring Studio

Simply Skin Esthetics

Silverโ€”Binx Wax Hair Removal
Bronzeโ€”SugarSmith

Yoga Instructor

Puja Chance

Silverโ€”Robin Berkery
Bronzeโ€”Hannah Muse

Yoga Studio

Breath+Oneness

Silverโ€”Pleasure Point Sanctuary
Bronzeโ€”Village Yoga Santa Cruz

More Best of Santa Cruz County 2025 Winners

Editorโ€™s Picks
Arts & Culture
Family & Pets
Food & Drink
Restaurants
Services
Shopping

Best of Santa Cruz County 2025: Restaurants

Appetizers

Hulaโ€™s Island Grill

Silverโ€”VIM
Bronzeโ€”The Crowโ€™s Nest

Barbecue

Aptos St. BBQ

Silverโ€”Mission St. BBQ
Bronzeโ€”Coleโ€™s Bar-B-Q

Breakfastโ€”Aptos/Soquel

Pretty Good Advice

Silverโ€”Red Apple Cafรฉ
Bronzeโ€”The Farm Bakery, Cafe & Gifts

Breakfastโ€”Capitola

Gayleโ€™s Bakery & Rosticceria

Silverโ€”Busy Bees Cafe & Catering
Bronzeโ€”Avenue Cafe

Breakfastโ€”Santa Cruz

Walnut Avenue Cafe

Silverโ€”Harbor Cafe
Bronzeโ€”Zacharyโ€™s

Breakfastโ€”Scotts Valley/SLV

Heavenly Roadside Cafe

Silverโ€”Auntie Mameโ€™s
Bronzeโ€”Trout Farm Inn

Breakfastโ€”Watsonville

Cowboyโ€™s Corner Cafe

Silverโ€”Red Apple Cafe
Bronzeโ€”Beach Street Cafe

Server holding up a plate of food in a restaurant
Walnut Avenue Cafe serves up the best breakfast in Santa Cruz, readers say. PHOTO: Tarmo Hannula

Brunch

Harbor Cafe

Silverโ€”The Crรชpe Place
Bronzeโ€”Sรผda

Burgerโ€”Aptos/Soquel

Parish Publick House

Silverโ€”Betty Burgers
Bronzeโ€”Pretty Good Advice

Burgerโ€”Capitola

East End Gastropub

Silverโ€”Carpoโ€™s Restaurant
Bronzeโ€”Pleasure Pizza East Side Eatery

Burgerโ€”Santa Cruz

Jackโ€™s

Silverโ€”Belly Goat Craft Burgers
Bronzeโ€”Betty Burgers, Seabright Avenue

Burgerโ€”Scotts Valley/SLV

Emerald Mallard

Silverโ€”Brunoโ€™s Bar and Grill
Bronzeโ€”Cowboy Bar & Grill

Burgerโ€”Watsonville

Wooden Nickel Bar & Grill

Silverโ€”Ellaโ€™s at the Airport
Bronzeโ€”California Grill

Calamari

The Crowโ€™s Nest

Silverโ€”Riva Fish House
Bronzeโ€”Aldoโ€™s Harborside Restaurant

Cheap Eats

Charlie Hong Kong

Silver
Pretty Good Advice

Bronze
Jackโ€™s

Chef

Jesikah Stolaroff, VIM

Silver
Damani Thomas, Oswald

Bronze
Santos Majano, Hook & Line

Chinese Restaurant

Special Noodle

Silver
Canton

Bronze
Shun Feng Restaurant

Chowder

Stagnaro Bros. Seafood Inc.

Silver
Riva Fish House

Bronze
Gildaโ€™s

Deli

Zoccoliโ€™s

Silver
Garden Liquor & Deli

Bronze
Seabright Deli

Two bowls of Asian-style noodle dishes
Dishes from the Best Cheap Eats winner, Charlie Hong Kong. PHOTO: Mark C. Anderson

Falafel

Zameen

Silver
Achilles by the Sea

Bronze
Falafel of Santa Cruz

Food Truck

Scrumptious Fish and Chips

Silver
Pana

Bronze
The Real Taco

French Fries

Parish Publick House, Aptos

Silver
Jackโ€™s

Bronze
Carpoโ€™s Restaurant

Gluten-Free Menu

Dharmaโ€™s

Silver
Chubbs Chicken Sandwiches

Bronze
Hulaโ€™s Island Grill

Greek Restaurant

Zameen

Silver
Mozaic

Bronze
Achilles by the Sea

Hawaiian Restaurant

Pono Hawaiian Grill

Silver
Hulaโ€™s Island Grill

Bronze
Makai Island Kitchen & Groggery

Indian or Pakistani Restaurant

Ambrosia India Bistro, Scotts Valley

Silver
Namaste, Mission Street

Bronze
Ambrosia India Bistro, Aptos

Italian Restaurant

Lillianโ€™s Italian Kitchen

Silver
Lago Di Como

Bronze
Tramonti

Kid-Friendly Eatery

Kiantiโ€™s Pizza & Pasta Bar

Silver
Carpoโ€™s Restaurant

Bronze
Pono Hawaiian Grill

Lillianโ€™s Italian Kitchen got the nod for Best Italian in the 2025 Best of Santa Cruz County readers survey. PHOTO: Courtesy of Lillianโ€™s

Late-Night Dining

Manuelโ€™s

Silver
Charlie Hong Kong

Bronze
The Crรชpe Place

Mexican Restaurantโ€”Aptos/Soquel

Manuelโ€™s

Silver
Tortilla Flats

Bronze
Taqueria Los Pericos

Mexican Restaurantโ€”Capitola

Tacos Moreno, 41st Avenue

Silver
Mijoโ€™s

Bronze
El Toro Bravo

Mexican Restaurantโ€”Santa Cruz

El Palomar

Silver
Copal

Bronze
Los Pericos Market

Mexican Restaurantโ€”Scotts Valley/SLV

Taqueria Los Gallos, Mount Hermon Road

Silver
Maya Mexican Restaurant

Bronze
Taqueria Los Gallos, Victor Square

Mexican Restaurantโ€”Watsonville

Cilantros

Silver
Jalisco

Bronze
El Frijolito

Middle Eastern Restaurant

Laรญlรญ

Silver
Zameen

Bronze
Mozaic

New Restaurant

Emerald Mallard

Silver
Hook & Line

Bronze
Cavalletta

Outdoor Dining

Laรญlรญ

Silver
The Crowโ€™s Nest

Bronze
The Crรชpe Place

Patio Diningโ€”Aptos/Soquel

The Hideout

Silver
Home

Bronze
Bittersweet Bistro

Patio Diningโ€”Capitola

Shadowbrook

Silver
Zeldaโ€™s on the Beach

Bronze
Paradise Beach Grille

Patio Diningโ€”Santa Cruz

The Crowโ€™s Nest

Silver
Laรญlรญ

Bronze
The Crรชpe Place

Patio Diningโ€”Scotts Valley/SLV

Laughing Monk Brewing

Silver
Cowboy Bar & Grill

Bronze
Heavenly Roadside Cafe

Patio Diningโ€”Watsonville

Ellaโ€™s at the Airport

Silver
Cilantros

The Pizza Series takes the title of Best Pizzaโ€”Scotts Valley/San Lorenzo Valley. PHOTO: Drew Penner

Pizzaโ€”Aptos/Soquel

Mentone

Silver
Buzzo

Bronze
Village Host Pizza & Grill

Pizzaโ€”Capitola

Pizza My Heart, 41st Avenue

Silver
East End Gastropub

Bronze
Village Host Pizza & Grill

Pizzaโ€”Santa Cruz

Pizza My Heart

Silver
Bookieโ€™s Pizza

Bronze
Bantam

Pizzaโ€”Scotts Valley/SLV

The Pizza Series

Silver
Redwood Pizzeria

Bronze
Boulder Creek Pizza & Pub

Pizzaโ€”Watsonville

Ozzyโ€™s

Silver
Cassidyโ€™s Pizza

Bronze
Slice Project

Restaurant Desserts

Gayleโ€™s Bakery and Rosticceria

Silver
VIM

Bronze
Chocolat

Restaurant Takeout

Charlie Hong Kong

Silver
Real Thai Kitchen

Bronze
Scrumptious Fish and Chips

Restaurant View

The Crowโ€™s Nest

Silver
Jack Oโ€™Neill

Bronze
Chaminade Resort & Spa

Restaurantโ€”Aptos/Soquel

The Hideout

Silver
Home

Bronze
Mentone

Restaurantโ€”Capitola

Shadowbrook

Silver
Trestles

Bronze
Paradise Beach Grille

Restaurantโ€”San Lorenzo Valley

Emerald Mallard

Silver
Trout Farm Inn

Bronze
The Grove

Restaurantโ€”Santa Cruz

VIM

Silver
Oswald

Bronze
The Crowโ€™s Nest

Restaurantโ€”Scotts Valley

Brunoโ€™s Bar & Grill

Silver
Laughing Monk Brewing

Bronze
Back Nine Grill & Bar

Restaurantโ€”Soquel

Cafรฉ Cruz

Silver
Home

Bronze
Sawasdee Thai Cuisine

Restaurantโ€”Watsonville

California Grill

Silver
Ellaโ€™s at the Airport

Bronze
Cilantros

Salads

Soul Salad

Silver
Cafรฉ Cruz

Bronze
The Crowโ€™s Nest

Surf and turf at Brunoโ€™s Bar & Grill, voted Best Restaurant in Scotts Valley. PHOTO: Contributed

Sandwiches

Zoccoliโ€™s

Silver
Garden Liquor & Deli

Bronze
Seabright Deli

Seafood Restaurantโ€”Aptos/Soquel

Akira Santa Cruz

Silver
Venus Spirits Cocktails & Kitchen

Bronze
The Hideout

Seafood Restaurantโ€”Capitola

Shadowbrook

Silver
Peteโ€™s Fish House

Bronze
Paradise Beach Grille

Seafood Restaurantโ€”San Lorenzo/SLV

Rumble Fish

Silver
Trout Farm Inn

Bronze
Scrumptious Fish and Chips

Seafood Restaurantโ€”Santa Cruz

Hook & Line

Silver
Riva Fish House

Bronze
The Crowโ€™s Nest

Seafood Restaurantโ€”Watsonville

The Fish House Bar & Grill

Silver
California Grill

Bronze
La Perla Del Pacifico

Server

Isa Abbotts, VIM

Silver
Josh, Oswald

Bronze
Jason Webb, The Crowโ€™s Nest

Small Plates

Hulaโ€™s Island Grill

Silver
Chocolat

Bronze
Jack Oโ€™Neill

Steaks

Shadowbrook

Silver
VIM

Bronze
HIndquarter Bar & Grille

Sushi/Japaneseโ€”Aptos/Soquel

Akira

Silver
Sushi Garden

Sushi/Japaneseโ€”Capitola

Miyako

Silver
Geisha

Bronze
Naka

Sushi/Japaneseโ€”Santa Cruz

Akira

Silver
Mobo

Bronze
Shogun

Sushi/Japaneseโ€”Scotts Valley/SLV

Otoro Sushi

Silver
Rumble Fish

Bronze
Sushisan

Sushi/Japaneseโ€”Watsonville

Miyuki

Silver
Imura

Bronze
Sushi Garden

Tacos or Burritosโ€”Aptos/Soquel

Taqueria Los Pericos

Silver
Manuelโ€™s

Bronze
Tortilla Flats

Tacos or Burritosโ€”Capitola

Tacos Moreno, 41st Avenue

Silver
Mijoโ€™s

Bronze
Busy Bees Cafe & Catering

Tacos or Burritosโ€”Santa Cruz

Tacos Moreno

Silver
Los Pericos Market

Bronze
Taqueria Santa Cruz, Soquel Avenue

Tacos or Burritosโ€”Scotts Valley/SLV

Taqueria Los Gallos, Mount Hermon Road

Silver
La Chimichanga Cantina

Bronze
Taqueria Los Gallos, Boulder Creek

Tacos or Burritosโ€”Watsonville

El Frijolito

Silver
Cilantros

Bronze
Super Taqueria

Thai or Laotian Restaurant

Sawasdee Thai Cuisine

Silver
Real Thai Kitchen

Bronze
Bangkok West

Vegetarian or Vegan Restaurant

Pretty Good Advice

Silver
Dharmaโ€™s

Bronze
Veg on the Edge

More Best of Santa Cruz County 2025 Winners

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Best of Santa Cruz County 2025: Services

Accounting or Bookkeeping Practice

A. Bagley CPA Tax & Accounting Services, Inc.

Silverโ€”Candace Ebert & Company
Bronzeโ€”Michael W. Blas & Co.

Alternative Health Services

Points for Wellness

Silverโ€”Thrive Natural Medicine
Bronzeโ€”Santa Cruz Family Acupuncture

Auto Body Repair

Rustyโ€™s Repair

Silverโ€”Tie
Fanucci Auto Body
Perrigoโ€™s Auto Body Shop

Auto Service Center

Bobbyโ€™s Pit Stop

Silverโ€”Santa Cruz Toyota

Bronzeโ€”Tie
Glennโ€™s Auto Repair
Rustyโ€™s Repair

Barbershop

Drip Fades

Silverโ€”Get Faded Barbershop
Bronzeโ€”Waves and Fades Barbershop

Boat Tour

Chardonnay Sailing Charters

Silverโ€”Oโ€™Neill Yacht Charters
Bronzeโ€”Stagnaro Charters

Building Contractor

Testorff Construction

Silverโ€”Talmadge Construction
Bronzeโ€”Briones Built

Car Wash

Whalers Car Wash

Silverโ€”Splash Car Wash
Bronzeโ€”AJโ€™s Market

Carpet Cleaning

Surf City Steamers

Silverโ€”Quality Carpet Care

Bronzeโ€”Tie
Connoisseur
Peachy Kleen ChemDry

Computer Repair Service

ClickAway

Silverโ€”Pleasure Point Computers
Bronzeโ€”User Friendly Computing

Local Bank

Santa Cruz County Bank

Credit Union

Bay Federal Credit Union

Silverโ€”Santa Cruz Community Credit Union

Dry Cleaner

Classic Vapor Dry Cleaners

Silverโ€”Master Cleaners
Bronzeโ€”Mission Dry Cleaners

Electrical Contractor

John Hope Electric, Inc.

Silverโ€”Basset Electric
Bronzeโ€”Sunrise Electrical Contracting

Financial Advisor

Ohana Wealth Management

Silverโ€”Lydia Harville, State Farm
Bronzeโ€”Cheryl Rebottaro, Edward Jones

Framing Shop

Lenz Arts

Silverโ€”York Framing Gallery
Bronzeโ€”Frame Circus

Green Business

Shopperโ€™s Corner

Silverโ€”GOAT Santa Cruz
Bronzeโ€”Terra Nova Ecological Landscaping

Heating & Air Conditioning Service

Bellows Plumbing, Heating, Cooling, Electrical

Silverโ€”Bogner HVAC
Bronzeโ€”The Furnace Room, Inc.

Hotel or Lodging

Dream Inn

Silverโ€”Chaminade Resort & Spa
Bronzeโ€”Seascape Beach Resort

Housecleaning Service

Clean Home Clean Mind Cleaning Co.

Silverโ€”Maximaโ€™s Cleaners
Bronzeโ€”Dynamic House Cleaning

Insurance Agency

Lydia Harville, State Farm

Silverโ€”Tanner Tedsen, Farmers Insurance
Bronzeโ€”Michael Boffy, Farmers Insurance

Interior Design Firm

Stripe

Silverโ€”Severine Secret
Bronzeโ€”Atlas Design Studio

Jewelry Repair

Dell Williams

Silverโ€”Stephanโ€™s Fine Jewelry
Bronzeโ€”Mark Areias Jewelers

Landscape Design Company

Terra Nova Ecological Landscaping

Silverโ€”K & D Landscaping, Inc.
Bronzeโ€”Harmonic Landscapes

Lawyer

Dina Hoffman

Silverโ€”Fine Point Law
Bronzeโ€”Deborah A. Malkin

Life Coach

Sandy Jacquard

Silverโ€”Lauren Furtado, Live Happier

Bronzeโ€”Tie
Camille Ellis
Cara Hopkins

Sign in a forest with a buddha on it
Best Retreat Center? Good TImes readers voted for Land of Medicine Buddha. PHOTO: Richard Stockton

Local Hero

Surfer Darryl โ€œFleaโ€ Virostko

Silverโ€”Keith McHenry, Food Not Bombs
Bronzeโ€”Curtis Reliford, Follow Your Heart Action Network

Mortgage Broker

Mesha Dimitruk, Essex Mortgage

Silverโ€”CrossCountry Mortgage
Bronzeโ€”Santa Cruz Lending Group

Nonprofit Organization

Grey Bears

Silverโ€”Second Harvest Food Bank
Bronzeโ€”Teen Kitchen Project

Painting Contractor

Shelton Painting

Silverโ€”Garvey Painting, Inc.
Bronzeโ€”Pepe Lopez Painting

Photo Processing

Bay Photo Lab

Silverโ€”Covello & Covello

Photographer

Alicia Telfer

Silverโ€”Frans Lanting
Bronzeโ€”Devi Pride

Piercing Studio

Amory Body Arts

Silverโ€”Freedom Tattoo
Bronzeโ€”Midtown Tattoo & Piercing

Place to Worship

Twin Lakes Church

Silverโ€”The Beach
Bronzeโ€”Temple Beth El

Plumbing Service

Bellows Plumbing, Heating, Cooling, Electrical

Silverโ€”Anytime Plumbing of Santa Cruz
Bronzeโ€”Expert Plumbing & Water Heaters, Inc.

Portrait Photographer

Shmuel Thaler Photographer

Silverโ€”Alicia Telfer
Bronzeโ€”Devi Pride

Print Shop

Bay Photo

Silverโ€”Community Printers
Bronzeโ€”Maverick Mailing

Real Estate Agency

David Lyng Real Estate

Silverโ€”Anderson Christie, Inc.
Bronzeโ€”Christieโ€™s International Real Estate Sereno

Real Estate Agent

Loren Morse, eXp Realty

Silverโ€”Bailey Cotrona, Sol Property Advisors
Bronzeโ€”Shiri Gradek, Christieโ€™s International Real Estate Sereno

Real Estate Team

Brezsny Associates

Silverโ€”The Madani Team, Room Real Estate
Bronzeโ€”Larson Real Estate Team, eXp Realty

Retreat Center

Land of Medicine Buddha

Silverโ€”Mount Madonna
Bronzeโ€”1440 Multiversity

Roofing Contractor

Daddario Roofing

Silverโ€”Turk the Roofer
Bronzeโ€”Knox Roofing

Sailing Charter

Chardonnay Sailing Charters

Silverโ€”Oโ€™Neill Yacht Charters

Senior Home Care

Lifespan

Silverโ€”Safe At Home Senior Care
Bronzeโ€”Pacific Angels Home Care

Senior Living Community

Dominican Oaks

Silverโ€”Sunshine Villa
Bronzeโ€”Aegis Living

Solar Installer

Allterra Solar

Silverโ€”Sandbar Solar & Electric
Bronzeโ€”Solar Technologies

Tattoo Parlor

Freedom Tattoo

Silverโ€”Black Pearl
Bronzeโ€”Fog City Tattoo

More Best of Santa Cruz County 2025 Winners

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Shopping

Best of Santa Cruz County 2025: Shopping

Antique Shop

Carolineโ€™s Non-Profit Thrift Shop

Silverโ€”Attiliaโ€™s Antiques
Bronzeโ€”Center Street Antiques

Auto Dealer (Watsonville)

Watsonville Ford
Silverโ€”Watsonville Chrysler Dodge Jeep Ram

Auto Dealership

Santa Cruz Toyota

Silverโ€”Santa Cruz Subaru
Bronzeโ€”Ocean Honda

Blinds/Shades

Advanced Blind & Shade

Silverโ€”McCartyโ€™s Custom Window Coverings
Bronzeโ€”Interior Vision Flooring & Design

Carpet & Flooring Store

Warehouse Direct Flooring Outlet

Silverโ€”Interior Vision Flooring & Design
Bronzeโ€”Samayaโ€™s Flooring & Design

CBD Product

Vital Body CBD Cream

Silverโ€”Wyld Pear CBG
Bronzeโ€”S.A.G.E. CBD

Clothing (Menโ€™s)

Berdels

Silverโ€”Patrick James
Bronzeโ€”Pacific Wave

Clothing (Womenโ€™s)

Pacific Trading Co.

Silverโ€”The Daisy Store
Bronzeโ€”Bubble Lounge Boutique

Crystals/Rocks/Stones

Mountain Spirit Store

Silverโ€”Moon Kissed
Bronzeโ€”Air and Fire

Dispensary

KindPeoples

Silverโ€”Treehouse
Bronzeโ€”The Hook Outlet

Edible Selection

KindPeoples

Silverโ€”The Hook Outlet
Bronzeโ€”3 Bros Santa Cruz

Erotica Store

Camouflage

Silverโ€”Good Vibrations
Bronzeโ€”Frenchyโ€™s Boutique

Eyewear

EyeQ Optometry

Silverโ€”Plaza Lane Optometry
Bronzeโ€”Site for Sore Eyes

Fabric Store

Harts Fabric

Silverโ€”Beverlyโ€™s
Bronzeโ€”The Fรกbrica

Fireplace Supplies

Woodstove & Sun

Silverโ€”Outdoor Supply Hardware

Flower Shop

The Flower Shack

Silverโ€”Wild Banksia Floral Design
Bronzeโ€”Susiโ€™s Flowers

Furniture & Dรฉcor

SC41

Silverโ€”Natural Selection Furniture
Bronzeโ€”Ironhorse Home

Game Store

Comicopolis

Silverโ€”Sword and Board Games
Bronzeโ€”Game Santa Cruz

Garden Center

San Lorenzo Garden Center

Silverโ€”Dig Gardens
Bronzeโ€”Mountain Feed and Farm Supply

Gift Boutique

botanic + luxe

Silverโ€”Zinniaโ€™s Gift Boutique
Bronzeโ€”Palace Art & Office Supply

Guitar Store

Sylvan Music

Silverโ€”The Starving Musician
Bronzeโ€”Santa Cruz Guitar Company

Hardware Store

Scarborough Ace Hardware

Silverโ€”Santa Cruz Ace Hardware, Soquel Avenue
Bronzeโ€”Outdoor Supply Hardware

Headshop

Pipeline

Silverโ€”Star Zone

Hot Tub/Spa Store

Santa Cruz Fireplace and Hot Tub LLC

Silverโ€”The Spa and Sauna Co.

Jewelry Store

Dell Williams

Silverโ€”Zen Island
Bronzeโ€”Super Silver Downtown

Kitchen Store

Toque Blanche

Silverโ€”Home by Zinniaโ€™s

Products from Deerhaven sitting on a stump
Lavender Soap from Deerhaven Herb & Flower Farm got the readersโ€™ nod as Best Locally Made Non-Food Product.

Lighting

Riverside Lighting & Electric

Silverโ€”Om Gallery
Bronzeโ€”Illuminรฉe

Lingerie Shop

Camouflage

Silverโ€”Amoureuse
Bronzeโ€”Romantic Nights For Two

Locally Made Non-Food Product

Lavender Soap, Deer Haven Herb & Flower Farm

Silverโ€”Kyle Jouras Ceramics
Bronzeโ€”Beth Purcell Mosaics

Musical Instrument Store

Sylvan Music

Silverโ€”The Starving Musician
Bronzeโ€”Jansen Music

New Business

Game Santa Cruz

Silverโ€”Blue Zone Waters
Bronzeโ€”Mint Muse

Outdoor Furniture Dealer

American Leisure Patio Furniture

Silverโ€”Woodstove & Sun
Bronzeโ€”Illuminรฉe

Pre-Owned Auto Dealer

The Argus Company

Silverโ€”Aloha Motors

Record and CD Store

Streetlight Records

Silverโ€”Redwood Records
Bronzeโ€”Offshore Sounds

Shoes (Menโ€™s)

Sockshop & Shoe Company

Silverโ€”Old School Shoes Inc.
Bronzeโ€”Billโ€™s Wheels

Shoes (Womenโ€™s)

Sockshop & Shoe Co.

Silverโ€”Beckโ€™s Shoes
Bronzeโ€”Old School Shoes Inc.

Thrift Store

Grey Bears

Silverโ€”Carolineโ€™s Non-Profit Thrift Shop
Bronzeโ€”The Abbotโ€™s Thrift

Tire Store

Lloydโ€™s Tire & Auto Care, River Street

Silverโ€”Big O Tires
Bronzeโ€”Priors Tires

Video Game Shop

Level Up Video Games

Silverโ€”Game Vault, Capitola

Vintage Clothing Store

Moon Zooom

Silverโ€”Crossroads Trading Co.
Bronzeโ€”Cognito Clothing

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The Music Never Stopped

1

Music fans have been listening to David Gans playing Grateful Dead music on the radio for decades and reading his books on the band. Now they have a chance to study the bandโ€™s 60-year career in a Stanford extension course online, starting in April.

1. What is your goal in teaching a Grateful Dead course? What do you want students to learn? What makes the Dead worth a course?ย 

I am a musician and a journalist. I bring to this gig a unique combination of assets: I have been listening to this music and playing this music for more than 50 years. I spent ten years as a music journalist (BAM, Record, Mix, & freelancing), during which time I interviewed members of the band many times. I have been curating this music on the radio for 40 years, and I have produced boxed sets and compilations for the GD and the Jerry Garcia estate. My work as a broadcaster and music producer has led to dozens and dozens of interviews with the musicians and their collaborators.

These things all add up to a deep knowledge of this music and this culture. My approach to teachingโ€”which, by the way, is very new to this college dropoutโ€”is to focus on the experience of making and consuming the music. We listen to music in the class and we talk about how itโ€™s made. I often share bits of interviews from my archive.

This iteration of the class will focus almost entirely on guided listening sessions, each co-curated with a musician who plays the music (and two scholars who are also musicologists, but we donโ€™t go too deeply into that stuff).ย 

2. How did the idea come about??

I owe it all to Joel Selvin! He called me a year and a half ago and told me Stanford was looking for someone to teach a class on the GD for Continuing Studies. I reached out to the guy, showed him my GD CV, and he gave me a shot!

3. What first got you into the Dead? What was your first show? If you could go back in time to any show and see it again, which would it be?

I became a Deadhead almost against my will. In early 1972 I was a young singer-songwriter in San Jose, smoking pot and writing songs and playing gigs in coffeehouses. I was into the Beatles, Dylan, CSN, Cat Stevens, Jackson Browne, Elton John, et al. What little I knew of the Grateful Dead did not appeal to me, although I later figured out I had heard and enjoyed some of their songs on the radio without knowing it was them. Song titles like “New Speedway Boogie,” “Ripple” (a song about cheap wine? I think not!) and “Cumberland Blues” put me off, because I wasnโ€™t much interested in blues and boogie. Imagine my surprise when I eventually heard those songs!

4. Whatโ€™s your favorite Dead album?ย 

I tend not to make lists nor rank stuff, so this is a question I might answer differently from time to time. I suppose I would recommend Europe 72 first, because it shows the band at one of its creative peaks, which also happens to be the edition of the band that I first saw. The album shows the bandโ€™s range as songwriters interpreters and improvisersโ€”with the caveat that youโ€™d need to hear the other live albums to get the full picture of their evolution over time. And evolving was constant.

5. On Sirius, you are the voice of the Dead fan community. You started on KPFA and now have a strong, faithful national audience. Whatโ€™s that like for you and howโ€™s it different from the KPFA show? What made you start the first show on KPFA?

I appeared on the KFOG Deadhead Hour on Feb. 18, 1985, too promote Playing in the Band: An Oral and Visual Portrait of the Grateful Dead. I produced a short documentary on โ€œGreatest Story Ever Told,โ€ using bits of interview with Hunter, Hart and Weir, plus audio excerpts from โ€œThe Pump Songโ€ that Mickey was kind enough to give me. That got me hooked! M Dung was the host; he was also the morning drive DJ and the host of the Sunday Night Idiot Show, so he had a full plate and was delighted to have help from me and a couple of other heads. Eventually the station asked me to take over the show, and that led to other stations asking if they could carry it. I had made no such plans, but I was happy that the opportunity arose and thrilled that the band gave me permission.

KPFA called me in 1986 and asked me to help with a weekend of remote broadcasts from the Greek Theater, which were based as fundraisers for KPFA. After that I was invited back to host more fundraising broadcasts, and when KFOG dropped my syndicated show in 1990 I moved it over to KPFA (not the canned show, but a live version of mostly the same material). The KPFA GD Hour became Dead to the World in 1995, when they redid the music schedule and made all music shows two-hour slots).

Being the host of the GD Hour and the author of several books led to my being invited to consult with Sirius when they launched the Grateful Dead Channel. We started the talk show, Tales from the Golden Road, in January 2008. I had been working with Gary Lambert on KPFA programs for years, and so I invited him to co-host.

Tales is nothing like any of the other programs! The syndicated show is a music program, as was Dead to the World from which I retired in November 2015, handing it over to Tim Lynch, who was the perfect successor. This is a talk show! We listen to stories from fans, answer questions (Lambert is a dang encyclopedia of music, theater, movies, TV and especially jazz and GD), and quash the occasional false rumor. Itโ€™s been a wonderful experience.

6. How many shows have you seen?

I stopped counting in the 300s, 40-ish year ago!

7. What makes the Dead community different from other bandsโ€™ fan bases? 

The Deadโ€™s music is hugely eclectic; their repertoire is immense, and they played every song and show differently every time. This was a format that (consciously implemented or not) promoted repeated and sustained engagement. You wouldnโ€™t likely go to three Eagles shows in a row, knowing that each would be series of carefully rehearsed and perfectly executed replicas of their studio recordings, and the exact same show three times in a row. By contrast, the Grateful Dead could (and occasionally did) go six shows without repeating a single songโ€”and we loved it! They conditioned us to appreciate novelty and spontaneity.

I wrote about it in an essay, โ€œGrateful Dead Concerts Are Like Baseball Games,โ€ published in The Official Book of the Dead Heads.ย 

8. Why have they survived for 60 years, despite losing so many key members? 

The GD created a musical language that has taken on a life of its own. The original members appear to have sworn some kind of blood oath that kept them together through the struggling years, the addiction years, etc. And the music itself demands to be played and heard. The commitment appears to have been a strong one, and we who love the band and the music have accepted and encouraged them to continue.

9. Whatโ€™s your feeling about all the Dead cover bands? 

I consider myself a direct descendant of the Grateful Dead: like the GD, I combine my own music (first thing I ever played on a guitar was a song I wrote with my brother) with new interpretations of songs from various sources, and I string them all together with improvisation. My repertoire includesย a lot of Grateful Dead material, but very little of it presented in canonical forms. My interpretation of Jerry Garciaโ€™s most important legacy is: TELL THE STORY IN YOUR OWN VOICE. I donโ€™t think I have ever been in a band that only played GD music; my pals and I always had our own songs and our own favorite โ€œcoversโ€ to do along with the Dead stuff.

That said, I also have plenty of respect for those who do strive to replicate the Deadโ€™s sound. I canโ€™t begrudge anyone playing the music they love the most in front of audiences that love it along with them.

10. Did you ever think it would get this big and last this long? 

Nope! After Jerry died I thought I might have to wind down the GD Hour and look for a new job. I was wrong. My station list continued to grow for a few years after Jerryโ€™s passing, and although it has been shrinking a bit in recent years I am still picking up new stations here and there.

I knew the music was going to live forever because this immense national subculture of tribute bands has also continued to grow.

Some of us thought Fare Thee Well might be something of an ending, but no! All those tribes that got together for one more wild weekend in 2015 decided they weren’t ready to disbandโ€”and then Dead & Company came along and the caravan of buses resumed!

To find more about David Gansโ€™ books, visit perfectible.net. For information about the Stanford class, visit continuingstudies.stanford.edu.

Street Talk

0

What is a word that you
especially like (or dislike)?

BLAIR

Thereโ€™s one that I learned recentlyโ€”โ€œdissimulation.โ€ It means being deceptive and hiding your real character or intentions. Thereโ€™s a lot of things that could be classified as dissimulation right now.

Blair aka โ€œSound of Mindโ€, 27, Rap poet/Comic/ IT Administrator


BENJAMIN

โ€œMagooโ€ is a favorite word, in any context. Like if weโ€™re in traffic, โ€œThereโ€™s a magoo ahead of us.โ€

Benjamin Grant, 25, Aircraft Maintenance Engineer


LAUREN

My favorite word is โ€œbrutal.โ€ I think I use that word a lot. I just like the way it comes out. It sounds very brutal.

Lauren Nicole, 26, Teacher


DENNIS

Thereโ€™s a word that I use as a mythic last nameโ€”โ€œtongolowichuut.โ€ Itโ€™s the name given to the cardinal bird by the indigenous people in Sayula, Mexico, in the state of Veracruz.

Dennis Holt, 82, Artist/Poet/Musician


KRISTI

I think my favorite word is โ€œwhimsical.โ€ โ€œShenaniganโ€ might even be better. Or โ€œsynchronicity.โ€

Kristi Lovato, 48, Shenaniganizer/Merchandise Manager


STEPHEN

I have a really hard time with the word โ€œspoon.โ€ Spooon. I donโ€™t like that wordโ€”and I havenโ€™t liked it for a long time.

Stephen Beaumier, 43, Co-Owner, The Chocolate Studio on Cedar Street


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The Music Never Stopped

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Music fans who have enjoyed David Gansโ€™ books on the Grateful Dead have a chance to study the band in a Stanford extension course in April.

Street Talk

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What is a word that you especially like or dislike?
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