Visual Endeavors Plans Light Installation for Ebb and Flow

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Until recently, the Soquel Avenue bridge over the San Lorenzo River had no conceivable connection with Wrestlemania, Coachella or Colorado’s famed Red Rocks Amphitheatre.

But thanks to the upcoming Ebb and Flow River Arts Festival, the modest Soquel Avenue bridge joins a list of platforms on which the technologists at Visual Endeavors practice their art.

Visual Endeavors is a Santa Cruz-based tech start-up that designs lighting for live music concerts, dance shows and other spectacles, including the over-the-top performances of World Wrestling Entertainment, Inc. (WWE). On June 1, the two artists at Visual Endeavors—Aron Altmark and Rachel Stoll—will mount an installation on the bridge that connects downtown Santa Cruz to Ocean Street. It will essentially be a LED light show above the bridge, designed to both dazzle with aesthetic pleasure and to educate with data visualization on the health of the river.

Ebb and Flow is a two-day arts festival that celebrates Santa Cruz’s relationship with the San Lorenzo River, launched in 2015 and administered by Arts Council Santa Cruz County. This year, the festival takes place June 1 and 2 with a First Friday kick-off, a procession along the river, a dance party, and other events. But the legacy of the festival will be the lighting display on the bridge, which is expected to be up for months after Ebb and Flow has ebbed.

Visual Endeavors began in Southern California, but in 2016, the company’s founder Altmark and his creative partner Stoll were both looking to get out of L.A. Stoll, a native Angeleno, had always had fond memories of visiting Northern California. “Aron and I both like mountain biking,” she says. “We visited here, thinking about [relocating] and we kinda said to ourselves, ‘What if we just did it?’”

Before moving its base of operations to Santa Cruz, the company was doing well in L.A., serving a client list that included touring musical acts (many in iconic venues such as Red Rocks), big-ticket festivals, corporate events, dance performances and Wrestlemania. Ebb and Flow, however, is a change of pace for the company. Stoll says that the lighting display on the Soquel Avenue bridge is her company’s calling card to the community and the first effort in what the company hopes is an ongoing contribution to public art in Santa Cruz County.

“We’re very excited to see what possibilities come out of this,” she says.

Visual Endeavors is a vivid example of the growing presence of visual spectacle, especially when it comes to lighting, in live entertainment and other avenues of public life. At one time, razzle-dazzle lighting effects were considered an add-on at rock shows; now, they are expected to be an integral part of the package. Retail spaces, shopping districts and other urban public spaces are facing increasingly difficult competitive pressures and many are turning to lighting effects and other visual displays to attract more people.

Holographic technology, virtual reality, augmented reality (in which real spaces are overlaid with digital effects through a device), lighting effects made possible by inexpensive LEDs and increasingly sophisticated software—are all part of a barely imaginable future that could transform public spaces as profoundly as digital effects have transformed the online world.

“There is so much growth in so many areas,” says Stoll. “That’s what’s so exciting about where we are now. The technology is always changing. There’s always a new product, a new programming advancement. The question now is, does the market want it?” Referencing Steven Spielberg’s 2002 sci-fi epic that envisioned a world beyond computer screens, Stoll says, “Are we going to be living in a Minority Report world?”

Along with the lighting display on the Soquel Avenue bridge, Visual Endeavors will also present an interactive art show at the Radius Gallery at the Tannery Arts Center, through the month of June. The gallery show will include an art piece featuring imagery of the bridge display that can be altered through interactive engagement with the viewer, along with a sculpture and a mixed-media piece that uses recycled material and lighting technology. All of this bleeding-edge tech will be put to use to a very low-tech purpose: to connect a public place to the natural world from which it springs.

“It will be such a different world in 10 years,” says Stoll. “Will we have another renaissance of public spaces? How do we redesign spaces in terms of urban planning? What’s our current philosophy about these connective spaces? How do we create places oriented around people?”


Ebb and Flow River Arts Festival 2018

Friday, June 1: First Friday artmaking and live performances at Abbott Square, Santa Cruz, 5:30-8:30 p.m. Procession to the river with the Post Street Rhythm Peddlers, 8:50 p.m. Unveiling of public art on the Soquel Avenue bridge and dance party at the river, 9:20-11 p.m.

Saturday, June 2: March to the River, participatory one-mile march for all ages, costumes of river wildlife encouraged, noon. Celebration with food trucks, artmaking and live performance by Bandaloop and others, Tannery Arts Center, 12:30-4 p.m.

More info: ebbandflowfest.org.

Gemini Festival of Goodwill, Humanity & World Invocation Day: Risa’s Stars May 23-29

The New Group of World Servers (NGWS) prepares this week for next Tuesday’s full moon festival, also called the Gemini Solar Festival of Humanity, Goodwill & World Invocation Day. Occurring at 7:20 a.m. (West Coast time) May 29, at 8 degrees Gemini, it is a time in which the NGWS, along with the Christ (present World teacher) and Hierarchy (inner spiritual world government), distribute to humanity the Shamballa force (blessings of Love from the Father, our God, Sanat Kumara from Venus).

This blessing, via the Buddha at the Wesak Festival, is the Will-to-Good, which, when received by humanity, becomes Goodwill. It has been held in trust by the Christ, the Hierarch and the New Group of World Servers since last month’s Wesak Festival. It is therefore a most potent time for humanity and the Earth.

At each of the Three Spring Festivals (Aries, Taurus & Gemini) the Spirit of Resurrection releases forces to Restore (Aries), Enlighten (Taurus) and Reconstruct (Gemini) the Livingness of humanity and Earth. The Gemini Festival harmonizes all dualities and polarities; thus, it is also the Festival of Right Human Relations.

“Each year at the Gemini festival, the Christ preaches the last sermon of the Buddha to the assembled Hierarchy and everyone recites the Great Invocation, Mantram of Direction for Humanity. The Gemini festival is a festival of invocation and appeal for cultural, religious and spiritual unity. It represents the combined work of the Buddha (Eastern teachings) and of the Christ (Western teachings)—creating a synthesis.

“In the future all three Festivals will be kept throughout the world and through them, a great spiritual unity will be achieved and the Great Approach (Reappearance of the World Teacher), so close at this time, will be stabilized by the united invocation of humanity throughout the planet.” (A. Bailey)


ARIES: This month you focused on values and possessions while seeking a meaningful state of security. There’s a possibility of identifying only with what you physically possess. But consider more deeply your worth and value. That you are valuable. This identity is a first step. Then focus on creating a secure and sustainable foundation, built to last, that supports all of life with sensitivity and comfort. Share, too.

TAURUS: You must anchor yourself awareness as a calm and innovative leader who offers important information to the world.  Everyone who listens acquires a new level of curiosity and intelligence. Through stability, research and discipline, you provide needed direction for others. You are a “light bearer.” Self-identity begins with having true knowledge. You are the mentor and teacher for this.

GEMINI: You are radiant when you serve others. Your love opens the hearts of everyone, especially those with closed hearts due to hurt and trauma. Because of this task and gift, you require times of reflection, seclusion and rest. Your understanding and compassion brings healing balm to those in need. Do not allow yourself to feel lonely. You are not alone. Your Soul, your angel and all of us, stand with you.

CANCER:  You have very high hopes and goals, sometimes (oftentimes) unexpressed. It would be good if you could communicate what’s in your heart. Sometimes you have a tolerance of others. Sometimes not. More and more you’re called to unify the heart and mind. This calls for a focus not on emotional choices but on true knowledge. Your close friendships are most important. Keep them close.

LEO: What goals, successes and accomplishments are you seeking? It’s important to realize ambitions hold a secret purpose. When we recognize our ambitions, our energy is focused and concentrated. All levels of leadership are important for you. Leadership unlocks creativity. Some Leos are shy. They are quiet yet powerful leaders. It’s about ambition which becomes aspiration, which is identity and purpose.

VIRGO: Virgos turn their focus to the environments around them, especially to gardens and the well-being of the kingdoms (mineral, plant, animal). Virgos have very high ideals. They can control their restlessness, use their vast state of organized knowledge and become quite curious and adventurous. You realize, while being with humanity, that we are all brothers and sisters in one family.

LIBRA: Desires for experiences have become more intense and concentrated. The usual way of life is not enough. You want to go deeper, wider and higher. Everything unexplored becomes magical and fascinating. Like the Hierarchy (inner world government), you move in two directions—inner and outer realities; diving into deep waters, rising up to heaven itself—creating the Cross of Life. Libra balances all levels. Stay in balance.

SCORPIO: For the next month or so you will take pride in creating harmony with all interactions and relationships. You will need to be close to loved ones, perhaps one in particular. You drop one or more of your veils of protection, know you’re safe being vulnerable and begin to say what you truly, deep down, want and need. Social skills become easier. Peace results. This is a rare time for you. Observe it carefully.

SAGITTARIUS: All that you do concerning your work and profession relates to your sense of identity. Each day it’s most important to have activities planned and to produce work that is your very best. It is also important to create Right Relations with all of the kingdoms. If these are not practiced each day, you somehow feel less than, and sadness and loneliness follow. Upon waking each morning plan your day with intention to be a good steward to all you contact. The results are surprising.

CAPRICORN: You have special and unique qualities combined with a deep level of creativity. Call forth opportunities to express yourself each day. Often you communicate with a dry sense of humor, a bit of drama and lots of fun. Eventually those who need to, notice you, and this leads to new work ventures and adventures. Recognition (and compensation) calms your sense of restlessness. Children are most important.

AQUARIUS: You are private and protective about your personal life, home and family. You seek to find a deeper sense of security and a foundation from which you can work. You want to integrate all life endeavors under one roof. This is most practical and allows for creativity. You seek emotional attachments so that your heart is not lonely. Find a home first. Fill it with all that you love. Plant a garden, even a small one. And trees. Friends come by. They love you

PISCES: You take walks each day because you need a change of scenery, you need to touch life in all its forms, but especially you need nature, trees, the sky and garden devas. You adapt well, but only to a point. You are a teacher needing to teach. You are curious about others, asking questions a lot. Others don’t understand this. You understand sharing. Sometimes you’re sad. You need music all the time. Kirtan.

 

Rob Brezsny Astrology May 23-29

Free will astrology for May 23, 2018.

ARIES (March 21-April 19): The Aries poet Anna Kamieńska described the process of writing as akin to “the backbreaking work of hacking a footpath, as in a coal mine; in total darkness, beneath the earth.” Whether or not you’re a writer, I’m guessing that your life might have felt like that recently. Your progress has been slow and the mood has been dense and the light has been dim. That’s the tough news. The good news is that I suspect you will soon be blessed with flashes of illumination and a semi-divine intervention or two. After that, your work will proceed with more ease. The mood will be softer and brighter.

TAURUS (April 20-May 20): Do you know what you are worth? Have you compiled a realistic assessment of your talents, powers and capacities? Not what your friends and enemies think you’re worth, nor the authority figures you deal with, nor the bad listeners who act like they’ve figured out the game of life. When I ask you if you have an objective understanding of your real value, Taurus, I’m not referring to what your illusions or fears or wishes might tell you. I’m talking about an honest, accurate appraisal of the gifts you have to offer the world. If you do indeed possess this insight, hallelujah and congratulations! If you don’t, the coming weeks will be an excellent time to work on getting it.

GEMINI (May 21-June 20): Now is a favorable time to worship at the shrine of your own intuition. It’s a ripe moment to boost your faith in your intuition’s wild and holy powers. To an extraordinary degree, you can harness this alternate mode of intelligence to gather insights that are beyond the power of your rational mind to access by itself. So be bold about calling on your gut wisdom, Gemini. Use it to track down the tricky, elusive truths that have previously been unavailable to you.

CANCER (June 21-July 22): “A poem is never finished; it is only abandoned,” wrote poet W. H. Auden, paraphrasing poet Paul Valéry. I think the same can be said about many other kinds of work. We may wish we could continue tinkering and refining forever so as to bring a beloved project to a state of absolute perfection. But what’s more likely is that it will always fall at least a bit short of that ideal. It will never be totally polished and complete to our satisfaction. And we’ve got to accept that. I suggest you meditate on these ideas in the coming weeks, Cancerian. Paradoxically, they may help you be content with how you finish up the current phase of your beloved project.

LEO (July 23-Aug. 22): I highly recommend that you spend the next three weeks hanging out on a beach every day, dividing your time between playing games with friends, sipping cool drinks, reading books you’ve always wanted to read, and floating dreamily in warm water. To indulge in this relaxing extravaganza would be in maximum alignment with the current cosmic rhythms. If you can’t manage such a luxurious break from routine, please at least give yourself the gift of some other form of recreation that will renew and refresh you all the way down to the core of your destiny.

VIRGO (Aug. 23-Sept. 22): Contemporaries of the ancient Greek philosopher Pythagoras told colorful stories about the man. Some believed he was the son of a god and that one of his thighs was made of gold. When he crossed the Casas River, numerous witnesses testified that the river called out his name and welcomed him. Once a snake bit him, but he suffered no injury, and killed the snake by biting it in return. On another occasion, Pythagoras supposedly coaxed a dangerous bear to stop committing violent acts. These are the kinds of legends I expect you to spread about yourself in the coming days, Virgo. It’s time to boost your reputation to a higher level.

LIBRA (Sept. 23-Oct. 22): My counsel may seem extreme, but I really think you should avoid mildness and meekness and modesty. For the immediate future, you have a mandate to roar and cavort and exult. It’s your sacred duty to be daring and experimental and exploratory. The cosmos and I want to enjoy the show as you act like you have the right to express your soul’s code with brazen confidence and unabashed freedom. The cosmos and I want to squeal with joy as you reveal raw truths in the most emotionally intelligent ways possible.

SCORPIO (Oct. 23-Nov. 21): French novelist Honoré Balzac periodically endured intense outbreaks of creativity. “Sometimes it seems that my brain is on fire,” he testified after a 26-day spell when he never left his writing room. I’m not predicting anything quite as manic as that for you, Scorpio. But I do suspect you will soon be blessed (and maybe a tiny bit cursed) by a prolonged bout of fervent inspiration. To ensure that you make the best use of this challenging gift, get clear about how you want it to work for you. Don’t let it boss you. Be its boss.

SAGITTARIUS (Nov. 22-Dec. 21): Ancient civilizations waged war constantly. From Mesopotamia to China to Africa, groups of people rarely went very long without fighting other groups of people. There was one exception: the Harappan culture that thrived for about 2,000 years in the Indus River Valley, which in the present day stretches through Afghanistan, Pakistan, and India. Archaeologists have found little evidence of warfare there. Signs of mass destruction and heavy armaments are non-existent. Art from that era and area does not depict military conflict. One conclusion we might be tempted to draw from this data is that human beings are not inherently combative and violent. In any case, I want to use the Harappan civilization’s extended time of peace as a metaphor for your life in the next eight weeks. I believe (and hope!) you’re entering into a phase of very low conflict.

CAPRICORN (Dec. 22-Jan. 19): Every human being I’ve ever known, myself included, has to wage a continuous struggle between these pairs of opposites: 1. bad habits that waste their vitality and good habits that harness their vitality; 2. demoralizing addictions that keep them enslaved to the past and invigorating addictions that inspire them to create their best possible future. How’s your own struggle going? I suspect you’re in the midst of a turning point. Here’s a tip that could prove useful: Feeding the good habits and invigorating addictions may cause the bad habits and demoralizing addictions to lose some of their power over you.

AQUARIUS (Jan. 20-Feb. 18): “Some books seem like a key to unfamiliar rooms in one’s own castle,” said author Franz Kafka. I suspect this idea will be especially relevant to you in the coming weeks, Aquarius. And more than that: In addition to books, other influences may also serve as keys to unfamiliar rooms in your inner castle. Certain people, for instance, may do and say things that give you access to secrets you’ve been keeping from yourself. A new song or natural wonderland may open doors to understandings that will transform your relationship with yourself. To prep you for these epiphanies, I’ll ask you to imagine having a dream at night in which you’re wandering through a house you know very well. But this time, you discover there’s a whole new wing of the place that you never knew existed.

PISCES (Feb. 19-March 20): Just for now, let’s say it’s fine to fuel yourself with comfort food and sweet diversions. Let’s proceed on the hypothesis that the guardians of your future want you to treat yourself like a beloved animal who needs extra love and attention. So go right ahead and spend a whole day (or two) in bed reading and ruminating and listening to soul-beguiling music. Take a tour through your favorite memories. Move extra slowly. Do whatever makes you feel most stable and secure. Imagine you’re like a battery in the process of getting recharged.

 

Homework: Send news of your favorite mystery—an enigma that is both maddening and delightful—to Freewillastrology.com.

 

Preview: Frazey Ford to Play Catalyst

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When Frazey Ford’s name is mentioned, it’s usually followed by “founding member of the Be Good Tanyas,” the Canadian all-female folk trio that wowed the world with its engaging brand of alt-country.

But the Be Good Tanyas disbanded almost 10 years ago, and Ford has been hard at work growing her own music project since then. When asked if she gets tired of being attached to a group that hasn’t been around for a decade, Ford says definitely not—she’s proud of the work she and the other members—Samantha Parton, Trish Klein and Jolie Holland—did, and credits the band for launching her music career.

“It was a beautiful project,” Ford says. “I really value that experience and those artists.” Still, there’s a part of her that’s always ready for the next thing, she says.

“It’s been a natural thing for me to move forward and expand in different areas,” she says, “but I’m still really moved by the music we did … There was a period [where] I needed to distance myself from it to better define myself, but I feel very proud of that era.”

Now an acclaimed solo singer-songwriter, Ford has two albums under her belt. Her solo debut, Obadiah, released in 2010, saw her blurring the line between folk and soul music, drawing comparisons to Dolly Parton, Ann Peebles and Feist.

In 2014, she released Indian Ocean, then spent the next two and a half years touring the album, which features the Hi Rhythm Section, which is often credited with creating the Memphis soul sound as Al Green’s band.

After touring Indian Ocean, Ford took eight months off to decompress and explore other creative passions. She sewed, painted, did pottery, and focused on raising her teenage son.

“I was just sort of forgetting about it all for a while,” she explains.

A multi-dimensional artist who likes to experiment with creativity in all its forms, Ford finds that in order to move forward artistically, she needs to let go of who she has been.

“It’s important to let go of the story of who you are to a certain degree, in order to be open to who you may become next,” she says. “You don’t want to be too attached to who you’ve already been. As your art cycles into the world, you don’t want to confuse that reflection back with who you are now.”

When Ford is in a songwriting cycle, she writes consistently. When she’s not, she walks away until the muse strikes. When it comes time to put together an album, there are generally songs that have been “percolating,” but for the most part, she writes specifically for an album.

Ford’s newest tune is a cover of Funkadelic’s, “Can You Get to That.” It’s a somewhat unexpected choice for a folk-pop songstress, but Ford makes the song her own. She was inspired by memories of planting trees as a youngster—something she describes as a right of passage in British Columbia.

“I used to listen to music out in nature, doing hard labor under a hot sun,” she says. “Sometimes you’d have these mystical experiences where it’s just you and the labor. It becomes a potent moment.”

One of those experiences was listening to “Can You Get to That,” and Ford decided to create her own version. It’s the first single from an album she’s currently recording at Afterlife Studios in her hometown of Vancouver.

While working on the album, Ford is going to the beach, playing shows, raising her son and walking her dog. It’s all part of her attempt to stay true to her own process and not get caught up in expectations around her art.

“You have to let go of the persona you embody as a public person or performer,” she says. “You have to forget about who you think you are in order to get back to the pureness of creation.”

Frazey Ford will perform at 9 p.m. on Sunday, May 27 at the Catalyst, 1011 Pacific Ave., Santa Cruz. $18/adv, $20/door. 423-1338.

VinoCruz: Local Libations Meet Well-Crafted Bites

Wine tasting is one thing. Wine tasting along with a creative variety of Happy Hour enticements … that’s our idea of a Happier Hour.

If you’re smart enough to check out the intimate VinoCruz tasting room—devoted solely to fine wines made in our Santa Cruz Mountains viticultural region—and if you do so during the 3-6 p.m. Happy Hour, you’ll be deliciously rewarded. How rewarded? Check this out: Tap & Taco Tuesday offers $5 tacos and $2 off beer on tap. Wednesdays during Happy Hour enjoy 25 percent off the Winery of the Month selections (Integrity Wines are this month’s featured premiums). Thirsty Thursday generously gives us 20 percent off all by-the-glass libations—wine, beer and cider! And Flatbread Friday—now a big local favorite event—features half off all of the house flatbread pizzas. Very good house flatbread pizzas, that is. So now you know what you’re doing for your next Happy Hour excursion. I’ve done the thinking—you do the drinking. VinoCruz is located at 4901 Soquel Drive, in Soquel. Open 3-9 p.m. Tuesday-Thursday; 3-10 p.m. on Friday; noon-10 p.m. on Saturday and Noon to 8 p.m. on Sunday. Closed Monday. vinocruz.com.

 

Extreme Cream

Product of the Week: Peak Yogurt. The name says it all. Not just a name, Peak Yogurt is also a description of the product, a yogurt so creamy it makes ice cream taste like skim milk. Think of it as extreme yogurt, yogurt without apologies, yogurt for grownups. How does it do that? This all-organic product made from the milk and cream of pasture-raised cow offers us the unbelievable experience of triple cream content—16-percent milk fat. That’s quite the opposite of “low fat.” If yogurt were a triple-crème Brie—one with extra cream added to bump up its butterfat content—it would be Peak Yogurt. Thick, creamy, with a very clean finish, this San Francisco product fearlessly embraces butterfat content. Peak Triple Cream Yogurt just might be the ultimate experience in yogurt. So thick you could (almost) stand a spoon straight up in a container, Peak Yogurt is currently available for $2.65 at New Leaf Markets. The day I looked for Peak Yogurt, it was available in flavors of Plain and Vanilla. A Strawberry version is also made by the Peak people. The Vanilla version is barely sweet (using teensy amounts of organic cane sugar), impossibly decadent in its creaminess. The Plain version could easily substitute as an organic version of sour cream. You think I’m exaggerating? I invite you to try it for yourself. OK, so there are a few calories involved here. But life’s too short to not indulge in this sensational yogurt. peakyogurt.com.

 

Wine Wanderlust

Make plans to check out the new developments in Aptos Village on June 9 while tasting wines by 10 of our top local wineries. The Aptos Wine Wander concept is cozy; the wines will be poured at a variety of Aptos Village businesses located on Soquel Drive and Trout Gulch Road. Wine Wanderers will be encouraged to walk business-to-business to explore the shops and sample wine. “We are excited to be a part of this whimsical, community-oriented event that draws people into locally owned businesses while showcasing the amazing wines made in our region,” said Mary Gourlay of Barry Swenson Builder, which is developing the Aptos Village Project. The event is 1-4 p.m. on Saturday, June 9. Proceeds benefit local elementary schools, and tickets (including commemorative glass) are $35 in advance and $40 at the door. Essentially, this allows those who have been curious about the ongoing construction in Aptos Village to take a peek, while checking out their favorite existing businesses and sampling some of our best regional wines. scmwa.com.

Opinion May 16, 2018

EDITOR’S NOTE

I remember when Kelly Luker told me she was going to become a private investigator. She had been at Metro Santa Cruz before me, part of what I considered an all-star group of reporters and writers who had made me aspire to work there in the first place. When I came on as the paper’s editor, she took some time to help me figure out how things worked. I didn’t know her except from her writing, and I was already thinking that she seemed like even more of a badass in person than she did in her stories, so when she told me she was thinking about becoming a private investigator, I was not even that surprised—although totally impressed. The idea of being a P.I. was surrounded by a certain mystique, for sure. It was like the ultimate cool job.

In this week’s cover story, Luker talks to Georgia Johnson about that starstruck quality that people like me would get when she told them about her private investigator work. Of course they’d want to hear all about what it was like, and of course they imagined it to be full of all kinds of drama and intrigue. As Luker’s new book Private Eye for the Bad Guy reveals, however, they didn’t know the half of it. In Johnson’s story and in an excerpt from the book, you’ll get a taste of what her P.I. job was really like, and it is eye-opening to say the least.

STEVE PALOPOLI | EDITOR-IN-CHIEF


LETTERS TO THE EDITOR

Read the latest letters to the editor here.

Ode to an Artist

Jim Aschbacher (GT, 5/2) was a marvelous, high-spirited artist and arts booster who enriched the visual landscape of Santa Cruz. We shared a love of outré and cult movies and had the privilege of going to the Oscar-watching parties he and Lisa hosted. He will be dearly missed.

Michael and Katie Gant | Aptos

False Choices in UCSC Debate

“We had to destroy the village in order to save it.” There’s still some dispute about whether or not a U.S. army major actually said that during the Vietnam War, but the line is pretty apt when one contemplates what Chancellor Blumenthal and Executive Vice Chancellor Tromp are contemplating for the UCSC campus (GT, 3/22). It’s the destruction of one of the world’s great university settings, and a reversal of a record of environmental protection that is the fruit of long struggles by the people of the North Coast. Take the meadows of our marine terraces. When the owners of Coast Dairies wanted to build luxury homes on the meadows north of town, people organized and defeated them. But no victory is permanent.

For more than 50 years, in accord with its founding landscape design vision and a tradition of care and stewardship, UCSC has kept its meadows open. Now the East Meadow is threatened with 40 pre-fab units spread over 15 acres. Goodbye, then, to that magical prospect when one enters the campus and comes upon the meadows stretching north and east toward the campus in the redwoods. And then there’s the current plan for Student Housing West, near Empire Grade. The plan there includes two 10-story brutalist behemoths, crude and stark since designed to be built on the cheap. For hikers and bikers in Wilder Ranch and Grey Whale, and in the Cotoni-Coast Dairies National Monument to come, these towers will dominate views to the south and east. They will be the first buildings to tower above the redwood forest (for the next 500 years at least), in a reversal of UCSC’s decades-long design principles. They will be visible from everywhere in town. They will be visible from Monterey County.

The university’s own Environmental Impact Report details alternatives that would preserve the East Meadow and shrink the towers’ height, so let’s recognize the current plans as a choice, not a necessity. Many have suggested that the current plan is driven by the priorities of the developer, in UCSC’s first use of the “public-private partnership.” Who knows? University officials have yet to give reasons for their choice. Proponents argue that housing and childcare needs are so dire—and this is indisputably true—that the need to move forward quickly overrides environmental or design concerns. Housing or environment? This is a false and cynically worded choice. We can have both. Will Chancellor Blumenthal and EVC Tromp make the right choice? This would require asserting UCSC values over those of the corporate partner and its champions in the administration. We’ll see.

University growth is on the ballot again. The fruits of UCSC’s democratic vision—a high quality public education in an exquisite setting—are significant, and we can all be especially proud that we have been able to offer this combination to the more than 40 percent of UCSC undergraduates who are first-generation college students. With vision, imagination and creativity, it might be possible to make this available to more Californians, to grow intelligently, within our environmental constraints, while preserving the campus’s distinctive relationship to its environment. But if university officials persist with current plans, they will have forfeited any claim to be forces for smart and responsible growth. And in that case, university growth should be resisted from here on out, by all available means.

Chris Connery | Santa Cruz


PHOTO CONTEST WINNER

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GOOD IDEA

GROWING STRONGER
Lifespan, a specialized Santa Cruz County aging care agency, has announced a new service to help the elderly stay connected as they age. The Well-Being Program recognizes that many lose the ability to pursue activities that may bring them joy as they grow older and often become disconnected from family and friends. For its 35th anniversary, Lifespan will hold a free class with tips on this topic on Thursday, June 28 from 5-6:30 p.m. at La Posada Senior Residence. To attend, RSVP to Ma***@***********************ns.com.


GOOD WORK

TEACHING MOMENT
After more than a year of long and tense discussions, a South County standoff has come to an end. Pajaro Valley Unified School District and the Pajaro Valley Federation of Teachers jointly announced a tentative compensation agreement on Friday, May 11. The three-year compromise adjusts benefits and promises raises for teachers and nurses, as well as specialists in adult education, early childhood education, psychology and speech language pathology. It includes a retroactive raise, going back to the 2016-17 school year.


QUOTE OF THE WEEK

“If you want to be a private eye, you have to get used to such things as hideous depression and abject despair.”

-Arthur Byron Cover

What do you think about the shared electric bikes that recently showed up around Santa Cruz?

“I’m really interested in the experiment, and I’ve seen what other cities have done with them and I’ll wait until the jury is out.”

Andrea Cohen

Santa Cruz
University Administrator

“I feel like safety is a big concern. No helmets come with them, nobody tells you how it works or how to safely operate them.”

Rachel Strawn

Santa Cruz
Bike Shop Accountant

“I think it’s a good way to get from [the Westside] to downtown and then just drop it off. ”

David Pera

Santa Cruz
Real Estate Broker

“I think that any encouragement for using bicycles and a shared system of bicycles is a great idea, and great for Santa Cruz, which is pretty heavy on traffic.”

Rachael Gerber

Santa Cruz
Farmers Marketeer

“It’s a great transportation alternative, it gives you a lot of flexibility and can get you around town and out of your car.”

Jim Allen-Young

Santa Cruz
Architect

A Visit to Mesa Del Sol Winery

Entering the grounds of Mesa Del Sol Winery is like stepping into timeless harmony. Lush vines grow prolifically over 14 acres, where row upon row of Sangiovese, Syrah and Zinfandel grapes ripen in the warm climate down Arroyo Seco Road in Greenfield.

Ann Hougham is the owner of this bucolic spot, where gentle zephyrs whisper through the canyon, and the gurgling Arroyo Seco River runs below. Peace and quiet reign on this beautiful property.

Our stay on this idyllic piece of land was to try Hougham’s gorgeous wines over lunch and dinner, and to experience the property and see the estate-grown vines for ourselves. Vineyards here are bright green and healthy, due to an annual dose of special compost from “organic matter.”

The 2012 Sangiovese ($32) has a complex structure with overtones of dark cherry and pomegranate on the palate and a spicy finish. As a main ingredient in Chianti, the purple-colored Sangiovese can be dry or semi-sweet. It’s a versatile Italian varietal that pairs well with many kinds of food, including Italian (of course!).

Mesa Del Sol wines have garnered many accolades, most notably when the 2002 Hunter Hill Syrah (Mesa Del Sol vineyards) took Best in Show at the 2005 California State Fair Wine Competition—out of 2,800 submitted wines.

Hougham’s property does not have a tasting room. Her estate is simply a beautiful retreat—a place to unwind, take a swim in the pool or soak in the Jacuzzi. As we walk around the grounds in the early morning, we see a green heron fly off from the trout pond as we head to gather newly laid eggs for breakfast.

I discovered Mesa Del Sol wines at a winemaker’s dinner I attended at Artemis—a lively restaurant in Carmel serving Mediterranean-influenced cuisine. Hougham’s wines served that evening were impressive, including the Sangiovese and the Prima Rosso, a zesty blend of estate-grown fruit.

You can taste Mesa Del Sol wines at Trio Carmel, a delightful store that features local wines, olive oils, balsamic vinegars, and gift items. Visit triocarmel.com for more info.

To stay on the Mesa Del Sol property, visit mesadelsolvineyards.com.

An Ode to Day’s Market’s Wow Wow Tuna

The Wow Wow Tuna sandwich is a Santa Cruz cult favorite. Built on two fluffy slices of conventional whole wheat or white bread, the kind that’s so soft that it sticks to your teeth, its generous scoop of tuna salad blends canned tuna, mayo, diced red onion, celery and sweet pickle relish. Iceberg lettuce and a slice of white or yellow American cheese protects the delicate bread from getting soggy as the plastic-wrapped sandwich waits, in an open cooler in the back corner of Seabright’s Day’s Market Liquors & Deli, to be picked up by some hungry soul for $2.69. Below it is a sign that reads: “Wow Wow Tuna / Since 1985.”

I had eaten my first Wow Wow the week before, after receiving a cryptic text message from a friend: “Hot Tip: Day’s Market has been sold and there will no longer be tuna wow-wow sandwiches. The end of an era is nigh.” I had never heard of the sandwich, but was surprised to hear that Day’s Market was changing hands.

Within a few days, I was back for my second Wow Wow. I woke up craving it, and even though I brought a lunch from home to work, I nonetheless found myself standing in line on my break holding the sandwich and a bag of Zapp’s Voodoo potato chips. The couple in front of me at the register looked like they had seen better times as they dug wadded bills and coins from their pockets to pay for their groceries. As they finished, the woman sent her companion back to grab one more forgotten thing. When he returned, he tossed a tuna sandwich on the counter.

In my car with the windows rolled down on the cliff over Seabright Beach, I assessed my humble lunch. As I ate, my mind wandered, thinking of all of the places that I used to go in Santa Cruz that aren’t there anymore, iced mochas with fresh whipped cream on the porch of Cafe Pergolesi, aimless afternoons spent reading cookbooks in Logos.

To my pleasant surprise, the sandwich was perfect. Fresh, crunchy and not at all soggy. It’s the ideal meal for the busy, the broke and the beach-going, an artifact of changing times in Santa Cruz, a meal worth experiencing before it’s gone.

Does the FDA’s Menu Labeling Rule Help Consumers?

May 7 of this year marked the final compliance date for the FDA’s rule on menu labeling. Designed to improve access to nutrition information on restaurant food, the policy states that all restaurants and retail food establishments with more than 20 locations must list the calorie counts next to food items on their menus or menu boards. In addition, these businesses must also be able to provide, on request, written standard nutrition information that includes the amounts of total fat, saturated fat, trans fat, sodium, and sugar in their menu items.

Given how often Americans dine out, it is surprising that it took this long for the FDA to adopt such a policy. According to a 2016 Zagat survey, Americans eat out about 4.5 times a week—and that number does not even include breakfast. According to the FDA, about 50 percent of consumer food dollars spent, and 33 percent of calories consumed, are on foods prepared outside of the home. Consumers also either don’t know, or often underestimate, how many calories and nutrients are in all of the restaurant food they’re eating.

Diners have no doubt already started to see calorie counts on chain restaurant menus, as over the last few years businesses like Starbucks and Taco Bell have started to become compliant. But does a slightly more informed consumer make for a healthier-eating consumer? Not necessarily. A 2014 review of the influence of calorie labeling on consumption, published by J Community Health, showed mixed results, leading to this conclusion by the authors: “We find that, while there are some positive results reported from studies examining the effects of calorie labeling, overall the best designed studies (real world studies, with a comparison group) show that calorie labels do not have the desired effect in reducing total calories ordered at the population level.” An additional evidence review done in 2016 on menu labeling, concluded that: “Overall, the evidence regarding menu labeling is mixed, showing that labels may reduce the energy content of food purchased in some contexts, but have little effect in other contexts.”

From the business side, the hope is that the new guidelines will encourage restaurants to offer more waistline-friendly menu options and perhaps cut back on the calories in some of their standard items. But it remains to be seen if restaurants will actually do this, or will instead try to obfuscate and skirt the guidelines. One way to do this is to reduce portion sizes. While this may seem helpful, if patrons simply order more food to compensate, the purpose is defeated. Restaurants may also do what many businesses in the food industry did during the low-fat craze of the 1990’s, when they traded some of the fat in food for more sugar and sodium, reducing calories but arguably making the food even more unhealthy.

Also consider the obstacle that consumers face in restaurants that offer build-your-own burger, sandwich, pizza, or burrito options, where every ingredient’s calories are listed separately. Even if consumers are paying attention to the calorie counts, are they likely to add up all of the ingredients and do the math in the throes of hunger? And what about accuracy and verification of the calorie counts and other nutrition information? Restaurants will be providing their own nutrient content declarations, a situation seemingly ripe for a lack of truth, even though the FDA requires a “reasonable basis” for these numbers, and that establishments must “take reasonable steps to ensure that the method of preparation and amount of a standard menu item adheres to the factors on which nutrient values were determined.”

So how can the average consumer use menu calorie labeling to make better food choices? If a health-aspiring consumer’s favorite menu items are too high in calories, one option is to leave off calorically dense items like cheese, bacon, mayonnaise, aioli, sour cream, and creamy salad dressings. Dining out healthier can also be achieved by skipping liquid calories like sodas, juices, cocktails, and sweetened coffee drinks, as well as by skipping dessert.

It is also crucial to keep in mind that simply knowing the overall number of calories in a food says little about its relative healthfulness. All calories are not created equal, and a 400-calorie basket of French fries is not equal in nutritional quality to a 400-calorie chicken salad. Calorie and nutrient levels only say so much—more important is to know the ingredients. If the foods that make up a food item are healthy, then that food is probably healthy too. Further, calorie and nutrient needs vary widely from person to person depending on a whole host of factors from age to exercise status, medical history, gender, desired weight goals, and genetics. So while calorie counts on menus can be helpful and at least a step in the right direction, until this same level of transparency is applied to ingredients as well, it paints a far from clear picture of a menu choice’s nutritional integrity.

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Plus Letters to the Editor

A Visit to Mesa Del Sol Winery

Mesa Del Sol Winery
Award-winning wines and bucolic accommodations on the Arroyo Seco River

An Ode to Day’s Market’s Wow Wow Tuna

Wow Wow Tuna at Day's Market
As Day’s Market prepares to change hands, the future of the Wow Wow Tuna sando is in question

Does the FDA’s Menu Labeling Rule Help Consumers?

FDA menu labeling rule at KFC
A closer look at the mandate on calorie counts
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