Jimmy Panetta Stresses Impacts of Budget Cuts on Local Health

Proposed cuts by the Trump administration would be devastating for new mothers, children, immigrants, seniors and lower- and middle-class community members, Congressman Jimmy Panetta (D-19th District), who represents much of Santa Cruz County, told a packed town hall meeting Friday.

Medicare and Medicaid are at risk of being cut by the federal government, Panetta warned. He brought up a panel of healthcare professionals to back his claims at a 9am meeting at Cabrillo Collegeโ€™s 270-seat Samper Recital Hall. The 90-minute talk was full and as many as 30 people were turned away.

Republicans in the House of Representatives have proposed cutting $880 billion from the federal budget and, according to Panetta, that would inevitably include cutting Medicare and Medicaid because 98% of that money goes to funding those programs.

Medicare provides insurance to people over 65 and Medicaid mainly covers disabled and low-income people. Medi-Cal is the California version of Medicaid.

Cutting those programs would hit Californians and Santa Cruz residents hard.

Anita Aguirre, CEO of Santa Cruz Community Health, said that Medi-Cal insures 15 million people in Californiaโ€“40% of the stateโ€™s population.

Donaldo Hernandez, a past president of the California Medical Association and physician at Palo Alto Medical Foundation, said that one in three Santa Cruz residents receive Medi-Cal coverage.

He added that 50% of childbirths in California are covered by Medi-Cal.

Aguirre estimated that if Medicare and Medicaid were rolled back, 60% of Santa Cruz Community Health patients would lose their health coverage. Community Health serves tens of thousands of patients in three county clinics, designed as a safety net for those in need.

โ€œThis policy change would significantly affect our ability to care for our patients who are the most vulnerable in our community,โ€ she said.

This would also bring cuts to optional benefits such as dental, chiropractic and acupuncture. It would also greatly impact Santa Cruz Countyโ€™s undocumented immigrant community, as many undocumented immigrants rely on Medi-Cal coverage.

Hernandez explained that if these programs are taken away, they will have to be paid for in other ways.

โ€œHealthcare finance is not an inelastic thing,โ€ he said, adding that people would likely see increases in out-of-pocket medical expenses, more expensive medications and higher deductibles.

โ€œThatโ€™s not a sustainable systemโ€”for anybody,โ€ Hernandez said. โ€œParticularly where we live here, which is an expensive place just to live.โ€

Across the board, cutting Medicare and Medicaid would make patient care much harder.

โ€œI canโ€™t care about child health without caring about Medicaid,โ€ said Ananta Addala, a pediatric endocrinologist and physician-scientist.

Addala, who works with children who suffer from chronic diseases, said that over half of the children in the U.S. receive some degree of medical coverage through Medicaid.

She said that people often associate Medicaid solely with low-income people, but that many of the children she works with come from middle-class families who would have to spend โ€œwell over half of their incomeโ€ for access to the expensive equipment and medicines that Medicaid helps cover.

โ€œIn order to understand how far-reaching Medicaid is, itโ€™s important to rewrite this narrative, โ€ Addala said.

Aguirre added that the drastic effects of cutting Medicare and Medicaid would only be worsened by the Trump Administrationโ€™s recent bans via executive order on gender-affirming care and diversity, equity and inclusion initiatives. She said that although those bans arenโ€™t directly related to Medicare and Medicaid, they are โ€œjust as dangerous.โ€

Panetta said he is โ€œgoing to hold this administration accountableโ€ and will work to prevent the House Republicansโ€™ proposed $880 billion in cuts from being passed.

He pointed out that many of the California residents who receive Medi-Cal coverage reside in Republican districts. One of his goals is to motivate the constituents in those districts to reach out to their representatives and try to convince them to vote against the budget reconciliation bill that would end Medicare and Medicaid.

Constituents were notified of Panettaโ€™s town hall only the day before it was held. No demonstrations or protests took place outside of the building, and unlike such meetings across the country, there was no shouting or disturbances.

However, some attendees distributed sets of green, yellow and red paper plates to hold up while Panetta spoke. The green plates read โ€œGood Job,โ€ the yellow plates read โ€œNot Enoughโ€ and the red ones said โ€œTalk Less.โ€ Attendees held up these plates throughout the meeting, alternately facing them toward Panetta and toward the audience.

PQ: Cutting those programs would hit Californians and Santa Cruz residents hard.

Aptos High Principalโ€™s Resignation Draws Scrutiny

When Aptos High School Principal Alison Hanks-Sloan sent a letter on March 16 to the Pajaro Valley Unified School District community announcing she would not be returning for the 2025-26 school yearโ€”and that her last day will be June 30โ€”district officials said only that โ€œshe resigned.โ€

That statement, coming via text message from PVUSD spokeswoman Alicia Jimenez, doesnโ€™t seem to address a more nuanced truth.

In her letter to the community, Hanks-Sloan said that โ€œserving as the principal of this incredible school has been a true honor, and I am deeply grateful for the trust and support Iโ€™ve received from our students, families, and staff throughout my time here.โ€

But she does not specifically say that she resigned. Hanks-Sloan declined to comment for this story, but according to her father, Rick Hanks, Hanks-Sloan received a letter on March 6 informing her that she would be reassigned to a different position within the district, and that she would be informed of her new assignment later this year.

That decision, the letter reads, was made during the closed session of the March 5 meeting of the districtโ€™s Board of Trustees.

โ€œShe did not resign,โ€ Rick Hanks said. โ€œWhen she decides to resign, she will resign and tell people that. But right now she did not.โ€

Whether Hanks-Sloan resigned, or if she was reassigned, the news has drawn condemnation from many, who say that the move will cause unrest at a time already roiled by financial uncertainty from local and federal sources.

Freshman Abigail Anderson said during the March 26 PVUSD Board of Trustees meeting that she was already concerned about the potential loss of the schoolโ€™s seven-period scheduleโ€”and losing electives such as artโ€”when she got the news about Hanks-Sloan.

โ€œI and many other students are upset by what appears to be the forced resignation of our principal,โ€ she said. โ€œWe havenโ€™t gotten any communication from the district about whatโ€™s happened. 

Anderson acknowledged that personnel matters are confidential, but said the murky details have left the community feeling suspicious. 

โ€œWe like our principal, and we implore the board to change its mind,โ€ she said. โ€œDuring such difficult times having a principal in our community we can trust is very valuable to us.โ€

PVUSD hosted a meeting Monday night to garner community input on the qualities people would like to see in the next Aptos High School principal. 

However, many who went expected to receive information on former principal Alison Hanks-Sloanโ€™s controversial resignation

โ€œThe meeting is a farce,โ€ said Karell Reader, who said she went to the meeting on behalf of her friends who have children at Aptos High and PVUSD staff members she knows. 

Reader said that it wasnโ€™t fair to โ€œmake people give up their timeโ€ to attend a meeting where PVUSD โ€œdecision makersโ€ were not present. This sentiment was echoed by others who said they had come to the meeting hoping to see board members or Superintendent Heather Contreras. 

The meeting, which took place in the high schoolโ€™s cafeteria, saw about 50 attendees, many of whom were concerned community members and parents of Aptos High students. 

PVUSD Assistant Superintendent of Educational Services Michael Berman was the main speaker. 

After about 30 minutes of discussion, Berman passed out pieces of poster paper and multicolored markers for people to write down attributes they want the next administrator to have. The papers were collected at the end of the meeting to be shown to the faculty members who will interview candidates for that position. 

Audience members said they were displeased with the meetingโ€™s agenda. Many wanted to know why Hanks-Sloan resigned. 

Several community members wanted to know whether there was any chance of her being reinstated as principal in the future. โ€œIs there something we can do as a community to get Sloan back?โ€ one audience member asked. 

Berman said several times throughout the meeting that he could not discuss the details of Hanks-Sloanโ€™s resignation, causing some to say they felt โ€œfrustratedโ€ and that the meeting was a โ€œdisrespect to us as parents.โ€ 

When asked why he had been selected to host the meeting, Berman responded โ€œI don’t know that I recall. I mightโ€™ve volunteered.โ€ 

According to PVUSD spokeswoman Alicia Jimenez, Berman was the person responsible for this meeting because he is a cabinet member who oversees different district sites. 

โ€œThe board does not get involved in the hiring of staff other than the superintendent,โ€ Jimenez said.

Berman said that since he is a member of the community, he found everyoneโ€™s concerns important. 

Although the aim of the meeting was to focus on Aptos Highโ€™s next principal, he had expected people to raise concerns about Hanks-Sloanโ€™s resignation. โ€œWe knew we were going to have this conversation,โ€ he said. 

The meeting did little to quell peopleโ€™s concerns. 

Kelly Allari, an Aptos High parent, said she left the meeting โ€œfeeling frustrated, because there isnโ€™t a clear avenue to hear community concerns.โ€ She also felt Berman had been placed in an โ€œunfair positionโ€ as the meetingโ€™s host. โ€œHe had a purpose to the meeting that wasnโ€™t what the people here were wanting to discuss,โ€ Allari said. 

She added that she has contacted two members of the Board of Trustees to inquire about Hanks-Sloanโ€™s resignation, but they didnโ€™t divulge any information. She also reached out to. Contreras, but did not receive a response.

An online petition calling for her reinstatement circulated by an Aptos High parent says that Hanks-Sloan communicated with her staff about ongoing talks regarding budget cuts, layoffs and schedule changes. PVUSD Superintendent Heather Contreras, the petition reads, wanted that information to come from her.

 That petition had 573 signatures as of March 21.

The petition states that Contreras is therefore punishing Hanks-Sloan by removing her from the position.

Jimenez said that the petition is inaccurate, but did not say which parts she was calling into question.

PVUSD Trustee Gabe Medina says he cast the sole dissenting vote during that closed-session meeting.

โ€œI donโ€™t think this was done in the right way,โ€ Medina said.

A separate petition, posted days later and signed by 238 people as of March 27, calls for a no-confidence vote against Contreras by the Board of Trustees.

LETTERS

ANOTHER GREAT SYMPHONY SHOW

I hope that many readers had a chance to experience the unbridled joy of the Santa Cruz Symphonyโ€™s family concert at the beginning of March. Children and elders and everyone in between sang and danced and connected. In this time of anxiety for our world, we had an afternoon to celebrate the joy of music, the strength of our community, and the reminder of how to feel HOPE for a couple of hours! If you havenโ€™t tried an afternoon or evening of music to reconnect you to what is joyful, come to our Symphonic Shakespeare concerts at the end of March. We have a jewel in our midst with our dynamic maestro, Danny Stewart, and live symphonic music right here!

Deborah Bronstein | Aptos

NO BUCK, SHERLOCK

As you know, our current president is eliminating Diversity, Equity and Inclusion (DEI) programs that are intended to have the federal workforce represent ALL of us. He believes nonwhite men and/or females hired under these programs to be incompetent.

You may remember that during Mr. Trumpโ€™s first term, despite his claim to hire โ€œonly the best people,โ€ his main criterion for cabinet appointments was not their competence, but their loyalty to him. This is called nepotism, a form of corruption, and resulted in numerous Department of Justice investigations and subsequent resignations. Seven of those disgraced hires come to mind: Secretaries of the Interior (Zinke), Transportation (Chao), Labor (Acosta), Energy (Perry), EPA (Pruitt), HHS (Price) and VA (Wilkie). Government scandal and corruption on this scale is unique in US history.

Mr. Trump is doing it again. The incompetence of his cabinet secretaries is becoming obvious. As usual, when they screw up, Mr. Trump first claims to know nothing about it and then vilifies and fires them. The buck stops nowhere.

Don Eggleston | Aptos

ONLINE COMMENTS

RE: Bye Bye Bezos

How about a shout-out to Staff of Life, please? Like Shopperโ€™s too, but Staff has a lot more organic produce; that in turn supports other local businesses (farmers who are also stewarding the environment).

And where do I go for basic, everyday clothing? Sure, REI is good too, and a co-op, but what if I need a pair of sturdy jeans, and donโ€™t have time to dig for my size and fit at Grey Bears (which is also a go-to for me)!

Ann/Farm Organic


RE: SAFE COASTERS

Whoa! What a great thing! Iโ€™m past the age of socializing in bars, but when I was younger, I used to worry about leaving my drink unattended. Even if it was just ginger ale. If I had to leave the table to dance or use the restroom, I wouldnโ€™t touch my drink when I returned. Iโ€™d have to order another. This coaster test is a great idea, and I hope all the bars and pubs in the county take up on the practice.

Donna Maurillo


Correction: In the March 12 issue of Good Times, author Jason Isralowitzโ€™s name was misspelled in an article about Scotts Valleyโ€™s Hitchcock Festival. We regret the error.

California Tribe’s $700M Casino Project Approved

1

Published in cooperation between Serpier and Good Times

The federal Department of the Interior has granted approval for a $700 million casino project proposed by The Scotts Valley Band of Pomo Indians. Authorization permits the construction of a large casino resort featuring a gaming floor, hotel, entertainment venues, dining facilities and retail outlets. The tribe intends to use this project to enhance its economic status and support the surrounding community.

The casino will function as a tourist attraction, offering gaming and non-gaming amenities to visitors. For those who prefer online experiences, the development also aligns with growing trends in digital gaming, including the best casino options in California, offering a unique blend of both physical and virtual gaming.ย 

While the tribeโ€™s casino will offer a traditional in-person experience, online platforms continue to provide a convenient and accessible way to engage with gaming from home. Many tribes across the country are embracing this dual approach, offering both land-based and online casino options alongside offshore operators that cater to a broader demographic. 

According to industry expert Genevieve Cruz, online casinos that are available to players in California come with a range of benefits like fast payments, a wide range of games and fewer restrictions. However, at the moment, California has no legalized iGaming industry, so the state isnโ€™t able to directly benefit from online casinos. 

This is mainly down to protecting tribal gaming interests, though the allure of this industry could soon lead to policy shifts that integrate online casinos into the existing local gambling ecosystem. Against this backdrop, the Pomo tribeโ€™s ultimate goal is to ensure that its newest project becomes financially self-sufficient.

By investing in the casino, the tribe plans to create a sustainable revenue stream that can support vital services for its members. These services are critical for improving the quality of life within the community, including accessible healthcare, enhanced education programs and the development of affordable housing. 

The proposed casino will include several components designed to attract a broad audience and generate significant revenue. These include a spacious gaming floor featuring a mix of slot machines, poker tables and other popular table games. The attached hotel will provide convenient accommodations for visitors, and a selection of dining facilities will offer diverse options. In addition, the casino will feature retail spaces for shopping and dedicated entertainment venues for live shows, unique dining experiences and events.

The resort design will incorporate indigenous cultural elements intended to reflect the tribe’s history. Meanwhile, the integration of art and cultural references into the resort’s design will educate visitors about the tribe’s traditions.

The casino project received approval following evaluations, including environmental impact assessments. The tribeโ€™s casino would be covered by the Indian Gaming Regulatory Act (IGRA), governing casino operations on tribal lands. 

Several local, and state officials express support for the casino, acknowledging the potential to generate economic growth. Despite concerns regarding the social impact of casinos, many stakeholders view economic benefits as significant. With no online casinos available in the state, the added gaming revenue also would be welcomed. However, despite this, the local gambling operators’ environment remains strained due to ongoing legal disputes between local tribes and local cardrooms.ย ย 

This $700 million casino project is projected to provide substantial economic benefits to the tribe and surrounding area. Employment opportunities will increase, with thousands of jobs anticipated. Jobs available in areas such as gaming, hospitality and retail. The construction phase of the project will create temporary jobs, providing immediate economic value.

Once operational, the casino is expected to attract visitors from various regions, generating income for local businesses and services. In addition to direct employment, resorts will increase tourism, leading to greater spending on nearby hotels, restaurants and attractions. Local governments benefit from tax revenue generated by activities, contributing to funding of public services and infrastructure.

This tribe plans to allocate a portion of the casinoโ€™s revenue to support community programs. Programs focus on healthcare, education, housing, employment training and providing essential services for tribe members. Revenue from casinos helps reduce the tribeโ€™s reliance on external financial assistance.

Although the primary objective is economic, this tribe emphasizes the importance of cultural preservation in resort design. Its casino floor and hotel feature indigenous art, architecture and historical references reflecting the tribeโ€™s heritage. These elements create an environment honoring traditions, appealing to a broad audience. Exhibits and events will provide opportunities for cultural exchange, enabling individuals to learn more about the history, language and local traditions.

This project is expected to benefit the broader region by providing local economic stimulation to local communities. Surrounding areas, especially rural communities, can expect to experience economic improvements due to increased demand for goods and services.

Therefore, the development is anticipated to bring long-term benefits to areas facing economic challenges. On the other hand, the casinoโ€™s construction and ongoing operations create a more diversified economy, providing sustainable income sources, helping reduce poverty and improving living standards in the region.

With the projectโ€™s approval, the tribe can commence construction on the casino, progressing toward its planned completion. Final architectural designs have been finalized, and the tribe has begun hiring workers for the construction phase with priority given to local residents, particularly from nearby communities, for employment in construction and permanent casino roles.

These jobs will contribute to the regionโ€™s economic stability, providing a reliable income source for workers. The approval of the $700 million casino project marks a significant development for this California tribe.

Best of Santa Cruz County 2025: Editorโ€™s Note

Just when I thought I knew everything about Santa Cruz, having lived here long enough to have had three dogs with complete life spans, I see great recommendations in this issue that I never knew. Thereโ€™s a man-made waterfall near Medicine Buddha?  Wow. Iโ€™ve been there a million times and didnโ€™t know it. A massage place where you keep your clothes on? Had no idea. A shop with a major selection of beans? Broโ€ฆ

The thing about Santa Cruz is we have so many newcomers, between refugees from red states and freshpersons at two colleges, thereโ€™s a constant turnover. We all need tips about whatโ€™s cool and whatโ€™s hot. Thatโ€™s what we give you in the Best Of issue. A tour guide to the best things in your Santa Cruz life in one placeโ€”in print and onlineโ€”that you wonโ€™t find anywhere else. 

We should charge for it, but we donโ€™t. Iโ€™ll nominate this for best guide to the best things in Santa Cruz. Read it, keep it, put it on your coffee table and start your treasure hunt for the best of the best. 

I bet no matter how long youโ€™ve been here, youโ€™ll see some things you didnโ€™t know.

Brad Kava | Editor

Best of Santa Cruz County 2025 Winners

Editorโ€™s Picks
Arts & Culture
Family & Pets
Food & Drink
Health & Beauty
Restaurants
Services
Shopping

Best of Santa Cruz County 2025: Editorโ€™s Picks

Below, Good Times writers share some of their secret local pleasures. To see what the readers deemed the Best of Santa Cruz County, click on these links:

Best of Santa Cruz County 2025 Winners

Arts & Culture
Family & Pets
Food & Drink
Health & Beauty
Restaurants
Services
Shopping

Best All-Access Portal to the Monterey Bay Sanctuary

Santa Cruz Wharf

Itโ€™s only natural to take something awesome for granted once you get used to itโ€”even if that something is a natural wonder of the world. Enter the Santa Cruz Wharf, which unleashes free music, free fishing, free dance classes and local-centric happy hours to pair with what wharf supervisor Britt Hoberg reminds residents is the longest on the entire West Coast to tap the power of the Pacific Ocean. โ€œJust having access a half mile out into the sanctuary is pretty big, given the chance to view all the wildlife out here, and being immersed in nature rather than on land looking at it,โ€ he says. โ€œThe thing with the wharf is access unlike anywhere else.โ€ No scuba training, sailboat or surf skills needed. Mark C. Anderson

Best Hot and Sour Soup for the Soul

Special Noodle

Soup really does speak to the soul like no other food can, and seemingly every worldly type and style of cuisine has a signature broth venerated as a cultural culinary paragon. When it comes to Chinese food, hot and sour soup is where itโ€™s at, and Special Noodleโ€™s reigns supreme. The dish at this Santa Cruz restaurant on Ocean Street is exactly and exceptionally what it promises to be: Hot in temperature with pleasantly assertive levels of spice, building addictively on itself. And sour, with a wonderful and welcome acidity that sings through, giving the umami-rich broth balance and complexity. Complementing these flavor notes are delightful textures: silky egg ribbons, subtly firm tofu, crisp bamboo shoots and sliced mushrooms that snap slightly at the chew. Itโ€™s soup good enough to cure, or at least temporarily ameliorate, any existential or spiritual malfunction. Happy slurping. Andrew Steingrube

Weirdest Place to Laugh

The Blue Lagoon

Comedy Night at the Blue Lagoon, downtown Santa Cruz, is the longest-running free comedy show in California. Itโ€™s a sports, goth, drag, punk, disco, comedy bar and a safe place to be you (as long as youโ€™re over 21). Every Tuesday at Blue Lagoonies Comedy, the music starts at 7:45pm and is followed at 8:15pm by a 90-minute free comedy show. Donโ€™t get too distracted that somebody brought their pet owl with them, and give the comics some attention. Itโ€™s a no-hate zone, and maybe besides laughing, you might just get a little bit of hope. Also, donโ€™t touch anything. DNA

Best Place for a (Fully Clothed) Massage

China Massage & Reflexology

With eight modern massage tables in this relaxing, quiet studio in Capitola, practitioners use ancient Chinese methods to help you unwind and de-stress. If youโ€™ve never had a massage before, itโ€™s a good introduction since you stay clothed throughout the session. Recommended attire is a cozy T-shirt, yoga pants or sweats. Massage always begins with a warm foot bath as the experienced, certified therapists start with deep tissue work to neck and shoulders, working all joints and tissue of the body from head to toe. Starting at $45 for a one hour, full-body massage, China Massage is easy on the wallet too. Kristen McLaughlin

Best Gas Station

AJโ€™s Market

This market in Soquel will forever change the way you think of gas station convenience stores. Sure, it has gas and a car wash. But it also has a gourmet kitchen serving locally harvested seafood and Harris Ranch meats, including one of the best burgers in the county. Itโ€™s fast food, but unlike anything else with that name. And then it goes where no gas station has gone before: it has organic produce and tasty treats from all over the world, including English biscuits, real maple syrup and a Southeast Asian spice rack. It also stocks plenty of local wines, baked goods, ice creams and coffees. Owner Akhtar Javed, born in Pakistan, fell in love with Santa Cruz and opened the market in 1987. He garnered a big following after the 1989 Loma Prieta Earthquake when with no electricity, he told customers to take their products free and pay him back when they could. Brad Kava

Canisters of bulk beans for sale at a market
Cannellini, pinto, rare heirloom beansโ€”find them all at Staff of Life. PHOTO: Elizabeth Borelli

Best Bean Selection

Staff of Life Natural Foods

Dried beans, a staple of Mediterranean and Blue Zone diets, are finally having their moment. As more of us experiment with cooking from scratch, legumes have a lot to offer. Packed with plant-based protein, fiber and endless possibilities, beans are the perfect combo of comfort food and sustainability. Think silky cannellini beans in a rustic Tuscan soup, smoky black beans for Taco Tuesday, or buttery cranberry beans slow-simmered to perfection. When it comes to the best local selection, Staff of Life Natural Foods tops the list, with bulk bins offering a goldmine of heirloom beans, vibrant lentils and chickpeas at competitive prices. The range of options puts hard-to-find varieties in easy reach among the long list of staples. So skip the cans and explore the world of dried beansโ€”flavorful, affordable and endlessly versatile. Get ready to make magic, one pot of beans at a time. Elizabeth Borelli

Best Spot to Sip Tea and Read Philosophy

Lulu Carpenterโ€™s

Located in a historic 1865 building on the corner of Pacific Avenue, Lulu Carpenterโ€™s carries an impressive selection of 16 teas: green, black, tisanes and a wonderful oolong. And its art deco interior, bookshelf full of classical literature, and exposed brick from wall to ceiling makes one feel like sitting down with a good book. At the back of the shop, an outdoor patio sports two fire pits, palm trees and more exposed brick in the surrounding walls of taller buildings. Creating a vibe thatโ€™s an excellent mix between Brooklyn coffeehouse and Santa Cruz mainstay, this locally owned coffee shop is an excellent spot to stop, sit down with tea (or the excellent house roasted coffee) and do homework, chat with friends or read philosophy from Kant to Camus. Mathew Chipman

Best Place to Drink, Dance and Be Merry

El Vaquero Winery

Music, dancing, food trucks and wineโ€”El Vaquero in Corralitos has it all. This upbeat winery features ever-evolving entertainment. Limited seating indoors means enjoying the great outdoors with El Vaqueroโ€™s heaters when the weatherโ€™s cool. But youโ€™ll soon heat up as you shake a wicked hoof on the dance floor. Trivia night is every Thursday, with a chance to win a bottle of wine. Order slices from Corralitos Pizza or grab a taco from a local food truck. Music events often sell out, so make a reservation or get there early. El Vaquero bottles excellent wine, too. Try the Pinotage, Merlot and the โ€œOne-Eyed Charlieโ€ Carignane. Josie Cowden

Crates of fresh lettuce
For a superior salad, the secret is hydroponic salad greens from Cabrillo Collegeโ€™s Horticulture Program. PHOTO: Elizabeth Borelli

Best Healthy Hydroponics

Cabrillo College Horticulture Program 

Fresh, flavorful and sustainably grown, the hydroponic salad greens from Cabrillo Collegeโ€™s Horticulture Program are grown without soil in a carefully controlled environment. Available on Saturday mornings from 8am to noon at the Aptos Farmerโ€™s Market at Cabrillo College, these vibrant greens reflect the ingenuity and dedication of students who are mastering the future of farming. Hydroponics, a method that uses nutrient-rich water to cultivate plants, offers a sustainable solution to traditional agriculture challenges, using less water and space while producing high-quality crops year-round. The result? Incredibly tender butter and green leaf lettuces, peppery arugula and herbs that are as delicious as they are environmentally conscious. Supporting Cabrilloโ€™s hydroponic greens means supporting the next generation of growers committed to sustainability. Next time you toss a salad, make it one thatโ€™s rooted in local passion and cultivated with care. Elizabeth Borelli

Best Hash Browns Without Walls

Aldoโ€™s Harbor Restaurant

They are a humble staple from a humble tuber, but real-deal, honest-to-Goddess, mom-and-pop professional hash browns present a balance of crispiness, oil and starch that together unlock heavenly dimensions of taste and texture unattainable alone. The A++ hash browns feel like required plating at the community standby that is Aldoโ€™s, inarguably a community treasure and arguably its most unique restaurant logistically, as itโ€™s entirely outdoorsโ€”sunscreen is available upon request for the unpreparedโ€”and snuggled next to the Santa Cruz Harbor and Mariner Park Lawn. Mark C. Anderson

Best Spot for a First Date

Makai Island Kitchen & Groggery

First dates are notorious for being filled with two things: awkwardness and anxiety. Whatโ€™s the opposite of that? Hawaiian vibes, with that relaxed, on-vacation, pleasantly set apart from reality feel. Makai on the SC Wharf does exactly that with a truly transportive ambiance. Dining directly above water while enjoying panoramic ocean views in an immersive Hawaiian experience is sure to relax even the most nervous of first-daters. And if that doesnโ€™t work, well, thatโ€™s what the rum is for. Classic cocktails abound, and asking for the secret drink menu is sure to increase rizz. Further, the bar slowly rotates, creating a unique and rhythmically calming experience. The food menu is delicious as it is diverse, with small and light plates to large and savory ones, offering something that schmacks for everyone. Between the food, drink and atmosphere, Makaiโ€™s environment is perfectly set for first-date success. Andrew Steingrube

Best Teeny Greens

New Natives

New Natives has been a cornerstone of Santa Cruzโ€™s vibrant local food scene since 1982, when founders Sandra Ward and Ken Kimes turned their garage into a grow room for organic microgreens. What began as a small-scale operation is now a thriving sprout farm producing over 2,000 pounds of fresh, nutrient-packed greens each week. Committed to quality and sustainability, New Natives harvests their microgreens at the sprout stageโ€”the peak moment for vitamins, enzymes and bold flavors. The wide range of varieties include tender sunflower shoots, peppery arugula and nutrient-rich broccoli sprouts, to name a few favorites. How to enjoy them? Uplevel your salads with a handful of sprouts, tuck into a wrap, or add a bunch to your morning smoothie for an extra boost of nutrients. Support local, eat fresh and savor every bite. Catch New Natives every week at the Aptos, Downtown Santa Cruz, Live Oak/Eastside and Westside Santa Cruz farmerโ€™s market. Elizabeth Borelli

Best Japanese-Peruvian Poetry

Oyuki Sushi Nikkei

Discerning diners love year-and-a-half-old Oyuki for a range of reasons. The telenovela inspo behind the name. The mom-and-pop sweetness behind the service. The entertaining execution in the open kitchen. The Inka Kola rarely seen this far north. And these are all valid, even important. But the biggest key is the rarest in these parts: The intuitive expression of Nikkeiโ€”think Japanese techniques on Peruvian ingredientsโ€”in dishes like causita potato towers, aji pepper-spiced nigiri and leche de tigre-sauced sushi. Delicioso and oishฤซ. Mark C. Anderson

Sun setting into the ocean
Follow Rockview Drive to find the green flash. PHOTO: Mathew Chipman

Best Place to Catch the Green Flash

Rockview Drive County Park

In late February of 2020, It was a cold pink evening, I was 15, a sophomore in high school released from track practice early, and I got this feeling in my bones that if I chased the sunset Iโ€™d see something truly special. From there, I biked three miles from Soquel High on a beat-up beach cruiser, the whole time afraid the rusty chain would snap from my frantic pace. On Rockview Drive I witnessed my first green flash sunset, a rare blink-and-youโ€™ll-miss-it phenomenon where the sun turns a dazzling emerald shade in the seconds before twilight begins. In the five years since that day in February, I have become an avid sunset chaser, with the pleasure of catching a dozen green flashes, the majority at Rockview Drive. Nestled between Moran Lake Beach and Pleasure Point Beach, its unobstructed view of a westward horizon, calm and distant, creates ample opportunities between January and April to catch the neon green trick of the light that dazzled the characters of Le Rayon-Vert, Jules Verneโ€™s 1882 novel. Mathew Chipman

Best Scenic Sipping

Soquel Vineyards

To pair great wine and a scenic view, take the short and beautiful drive from Soquel Village up Glen Haven Road to Soquel Vineyards, where lush vines and a sweeping view of the Monterey Bay await. An airy outdoor patio is a great spot to taste the superb pinots made by twin brothers Peter and Paul Bargetto and Jon Morgan. When construction of the winery began in 2001, the three of them wanted an authentic Italian look for the tasting room, so they had handmade rooftop tiles from the 1700s importedโ€”from Italy, of course. Josie Cowden

Best Wine and Food Pairing

Stockwell Cellars

With a passion for making wine, former metalsmith Eric Stockwell turned his metal shop into an industrial-chic tasting room complete with a plethora of events. Stockwellโ€™s is the place for fun, food and a fabulous time. And it all comes with an upbeat vibe. Visit Stockwell Cellars for Trivia Night, Sip & Sway music nights, and Food Truck Nightsโ€”with local vendors serving up tasty nosh. Stockwell supports local artists and features their work on the popular First Friday events. Thereโ€™s nothing like checking out beautiful artwork with a glass of good wine in your hand. Josie Cowden

Waterfall in a shadowy forest
A secret waterfall awaits explorers along Prescott Road in Soquel. PHOTO: Ella Desmond

Best Graffiti-Covered Waterfall

The Waterfall Spot

Half a mile up Prescott Road in Soquel, deep in the redwoods on a small, one-lane, ravine-hugging pass, you might stop in a turnout by a degraded wire fence, just before reaching Land of Medicine Buddha, to hear the rustling sound of water and take a gander at Santa Cruzโ€™s most unique (probably only) man-made waterfall. Lovingly referred to by locals as โ€œthe waterfall spotโ€โ€”with decades of graffiti hidden under layers of moss, crumbling stairs with a generator at the top and a shallow pool at the bottomโ€”this defunct hydroelectric facility supplied pressurized water to Monterey Bay Golf & Country Club from the late 1920s until the area became Monterey Bay Heights, leaving the dam to rot away and become the 100-year-old landmark it is today. Mathew Chipman

Best Music Served With Mead

Bargetto Winery

In business since 1933, Bargetto Winery pulls out the stops when it comes to wine and hospitality. Bargetto has spacious indoor and outdoor areas for folks to enjoy both public and private soirees. The Music in the Cellars events are a blastโ€”with wine by the glass, food trucks and no cover charge. Fancy a glass of mead instead of wine? Under its Chaucerโ€™s label, Bargetto brews different kinds, including Raspberry, Pomegranate and even a sparkling mead. Josie Cowden

Best Executive Shuttle Out of Surf City

Highway 17 Express

The 17 Express is fast. (Arrival happens in under an hour.) Itโ€™s affordable. (Rate runs $7 flat, bring change.) Itโ€™s convenient. (Departures happen every hour weekends and midday weekdays, and more frequently weekday morning, afternoon and evenings.) And itโ€™s also an all-out portal to a world of options, since it plops riders at Diridon Station in San Jose. (From there you can connect with a train or bus just about anywhere in the greater West.) Visit scmtd.com. Mark C. Anderson

Best of Santa Cruz County 2025: Arts & Culture

Art Event

Open Studios

Silverโ€”Capitola Art & Wine Festival
Bronzeโ€”Santa Cruz Shakespeare

Art Supply Store

Palace Art & Office Supply

Silverโ€”Lenz Arts
Bronzeโ€”The Abbotโ€™s Thrift

Artist

Yeshe Jackson

Silverโ€”Amadeo Bachar
Bronzeโ€”Mattie Leeds

Bookstore

Bookshop Santa Cruz

Silverโ€”Two Birds Books
Bronzeโ€”Bad Animal

Charity Event

Redwood Mountain Faire

Silverโ€”Sip for Second Harvest
Bronzeโ€”Grind Out Hunger

Classical Music Group

Santa Cruz Symphony

Silverโ€”Santa Cruz County Youth Symphony
Bronzeโ€”Cabrillo Symphonic Chorus

Comedy Night

DNAโ€™s Comedy Lab and Experimental Theatre

Silverโ€”The Crowโ€™s Nest
Bronzeโ€”Don Flynnโ€™s Comedy Review, Felton Music Hall

Dance Company

Motion Pacific

Silverโ€”International Academy of Dance
Bronzeโ€”Danceography Santa Cruz

Dance Lessons

Motion Pacific

Silverโ€”International Academy of Dance
Bronzeโ€”Danceography Santa Cruz

Redwood Mountain Faire won votes for being the Best Charity Event. PHOTO: Drew Penner

Festival (Art/Film)

Capitola Art & Wine Festival

Silverโ€”Watsonville Film Festival
Bronzeโ€”BBQueer Fest

Festival (Music)

Santa Cruz Mountain Sol Festival

Silverโ€”Redwood Mountain Faire
Bronzeโ€”Cabrillo Festival of Contemporary Music

Food Event

Santa Cruz Restaurant Week

Silverโ€”Santa Cruz Greek Festival
Bronzeโ€”Santa Cruz Clam Chowder Cook-Off

Live Music Venue

Moeโ€™s Alley

Silverโ€”Kuumbwa Jazz
Bronzeโ€”Felton Music Hall

Local Band

Alex Lucero Band

Silverโ€”Extra Large
Bronzeโ€”Jive Machine

Media Personality

Ralph Anybody, KPIG

Silverโ€”Ozzy Freak of Boulder Creek, KBCZ
Bronzeโ€”Charlie Lange, KSQD

The Santa Cruz Symphony was voted Best Classical Music Group. PHOTO: Contributed

Mural/Public Art

Shopperโ€™s Corner, John Pugh

Silverโ€”Lenz Arts, Jimbo Phillips
Bronzeโ€”Welcome to Boulder Creek, Johnnieโ€™s Super

Museum

Santa Cruz Museum of Art & History (MAH)

Silverโ€”Santa Cruz Museum of Natural History
Bronzeโ€”Bigfoot Discovery Museum

Music Lessons

MusicalMe, Music Together

Silverโ€”Mountain Music School
Bronzeโ€”Zack Olsen Drums

Musician

Alex Lucero

Silverโ€”Patti Maxine
Bronzeโ€”Pete Novembre

Place to Dance

Moeโ€™s Alley

Silverโ€”Abbott Square Market
Bronzeโ€”Blue Lagoon

Place to Shoot Pool

Fast Eddyโ€™s Billiards

Silverโ€”Surf City Billiards
Bronzeโ€”Bradyโ€™s Yacht Club

Radio Station

KPIG 107.5

Silverโ€”KZSC 88.1
Bronzeโ€”KSQD 90.7

Retail Art Gallery

Lumen Gallery

Silverโ€”Rootstock Collective
Bronzeโ€”m.k. contemporary art

Theater Company

Santa Cruz Shakespeare

Silverโ€”Cabrillo Stage
Bronzeโ€”Mountain Community Theater

More Best of Santa Cruz County 2025 Winners

Editorโ€™s Picks
Family & Pets
Food & Drink
Health & Beauty
Restaurants
Services
Shopping

Best of Santa Cruz County 2025: Family & Pets

Day Care

Simcha Preschool

Silverโ€”Coastal Community Preschool
Bronzeโ€”Happy Days Childrenโ€™s Learning Center

Dog Obedience School

Bed & Biscuits Groomingdales

Silverโ€”WOOFPACK
Bronzeโ€”Living with Dogs

Family Restaurant

Carpoโ€™s Restaurant

Silverโ€”The Hideout
Bronzeโ€”Cafรฉ Cruz 

Kidsโ€™ Clothing

Hopes Closet

Silverโ€”Lively Kids
Bronzeโ€”Mini Mint

Outside of a restaurant
Carpoโ€™s was the winner for Best Family Restaurant. PHOTO: Tarmo Hannula

Kidsโ€™ Art Program

Seven Directions Creative Learning Center

Silverโ€”Mon Ami Art Studios
Bronzeโ€”Studio Sprout

Pet Boarding

Bed & Biscuits Groomingdales

Silverโ€”WOOFPACK
Bronzeโ€”Camp Happy Tails

Pet Grooming Service

Bed & Biscuits Groomingdales

Silverโ€”Pawsitive Styles Mobile grooming
Bronzeโ€”Paradise Pet Salon

Pet or Feed Store

Pet Pals

Silverโ€”Mountain Feed and Farm Supply
Bronzeโ€”Aptos Feed & Pet Supply

Pet Sitting

Bed & Biscuits Groomingdales

Silverโ€”Loved By Us
Bronzeโ€”WOOFPACK

Place for a Kidsโ€™ Party

Santa Cruz Roller Palladium

Silverโ€”June Bugโ€™s Gym
Bronzeโ€”Seven Directions Creative Learning Center

Place to Adopt an Animal

Santa Cruz County Animal Shelter

Silverโ€”SPCA
Bronzeโ€”Peace of Mind Dog Rescue

Preschool

Simcha Preschool

Silverโ€”Rocking Horse Ranch Preschool
Bronzeโ€”Midtown Montessori

Red stucco storefront with yellow awning
Childish got the most votes for Best Toy Store. PHOTO: Tarmo Hannula

Private School

Twin Lakes Christian School

Silverโ€”Gateway School
Bronzeโ€”Kirby School

Public School

Santa Cruz High School

Silverโ€”De Laveaga Elementary School
Bronzeโ€”Aptos High School

Summer Camp

Kennolyn Camps

Silverโ€”Camp Kayetz
Bronzeโ€”Seven Directions Creative Learning Center

Toy Store

Childish

Silverโ€”Wonderland Toys
Bronzeโ€”Palace Art & Office Supply

Veterinarian

Kacie Wells, Harbor Veterinary Hospital

Silverโ€”Ty McConnell, McConnell Veterinary Service
Bronzeโ€”Marc Van Every, Mobile Veterinary Service

Best of Santa Cruz County 2025 Winners

Editorโ€™s Picks
Arts & Culture
Food & Drink
Health & Beauty
Restaurants
Services
Shopping

Best of Santa Cruz County 2025: Food & Drink

Acai Bowl

Samba Rock Aรงaรญ Cafe

Silverโ€”Cafe Brasil
Bronzeโ€”Amazon Juices

Bagels

Bagelry Downtown

Silverโ€”Bagelry Soquel
Bronzeโ€”Bagelry Seabright

Bakery

Gayleโ€™s Bakery & Rosticceria

Silverโ€”Buttery Bakery
Bronzeโ€”Companion Westside

Bar

Makai Island Kitchen & Groggery

Silverโ€”Oswald
Bronzeโ€”Moeโ€™s Alley

Bar Food

Parish Publick House

Silverโ€”The Crowโ€™s Nest
Bronzeโ€”Oswald

Bartender

Josh Youngblood, Oswald

Silverโ€”Jasmine Siemer-Dunbar, VIM
Bronzeโ€”Cliff Nelson, Bittersweet Bistro

Beer Garden

Beer Thirty Bottle Shop & Pour House

Silverโ€”Humble Sea Brewing Co.
Bronzeโ€”Woodhouse Blending & Brewing

Bread Bakery

Companion Westside

Silverโ€”Gayleโ€™s Bakery & Rosticceria
Bronzeโ€”Companion Aptos

Brewery

Sante Adairius Rustic Ales

Silverโ€”Humble Sea Brewing Co.
Bronzeโ€”Discretion Brewing

Butcher Counter

Shopperโ€™s Corner

Silverโ€”Corralitos Market & Sausage Co.
Bronzeโ€”Freedom Meat Lockers

Caterer

Busy Bees Cafe & Catering

Silverโ€”Aptos St. BBQ
Bronzeโ€”Kiantiโ€™s Pizza & Pasta Bar

Cheese Selection

Cheese Shop 831

Silverโ€”Staff of Life, Santa Cruz
Bronzeโ€”Shopperโ€™s Corner

Chocolatier

Donnelly Chocolates

Silverโ€”Ashby Confections
Bronzeโ€”Chocolat

Coffeehouse

11th Hour Downtown

Silverโ€”The Ugly Mug
Bronzeโ€”Verve Coffee Roasters

Cookies

Pacific Cookie Company

Silverโ€”Gayleโ€™s Bakery & Rosticceria
Bronzeโ€”Buttery Bakery

Latte with decorative foam on top
11th Hour Downtown was deemed Best Coffeehouse. PHOTO: Tarmo Hannula

Dessertsโ€”Bakery

Gayleโ€™s Bakery & Rosticceria

Silverโ€”Buttery Bakery
Bronzeโ€”The Farm Bakery, Cafe & Gift Shop

Donuts

Ferrellโ€™s Donuts, Westside

Silverโ€”Dunlapโ€™s Donuts
Bronzeโ€”Ferrellโ€™s Donut House, Ocean Street

Fancy Cocktails

Venus Spirits Cocktails & Kitchen, Westside

Silverโ€”Front & Cooper
Bronzeโ€”Makai Island Kitchen & Groggery

Farmersโ€™ Market

Aptos Farmers Market at Cabrillo College

Silverโ€”The Live Oak Market
Bronzeโ€”The Downtown Market

Grocery Store

Shopperโ€™s Corner

Silverโ€”New Leaf Community Market, Capitola
Bronzeโ€”Staff of Life, Soquel Avenue

Grocery Storeโ€”Natural

Staff of Life, Soquel Avenue

Silverโ€”New Leaf Community Market, Capitola
Bronzeโ€”Wild Roots Market, Felton

Happy Hour

Hulaโ€™s Island Grill

Silverโ€”The Crowโ€™s Nest
Bronzeโ€”Makai Island Kitchen & Groggery

Ice Cream or Frozen Yogurt

Marianneโ€™s Ice Cream, Ocean Street

Silverโ€”Marianneโ€™s Ice Cream, Aptos
Bronzeโ€”The Penny Ice Creamery, Downtown

International Market

AJโ€™s Market

Silverโ€”Live Oak Super Market
Bronzeโ€”Bottega del Lago

Juice Bar/Smoothies

Amazon Juices

Silverโ€”Cafe Brasil
Bronzeโ€”Samba Rock Aรงaรญ Cafe

Locally Made Food Product

Apple Pie, Gizdich Ranch

Silverโ€”India Joze Chai
Bronzeโ€”Annieโ€™s Pimento Spread, New Leaf Community Markets

Bottles of wine sitting on a wooden table inside Bad Animal, a bookstore/restaurant in Santa Cruz
Bad Animal takes the honors for Best Restaurant Wine List. PHOTO: Tarmo Hannula

Margaritas

El Palomar

Silverโ€”Tortilla Flats
Bronzeโ€”Manuelโ€™s

Place to Buy Seafood

H&H Fresh Fish

Silverโ€”Stagnaro Bros. Seafood Inc.
Bronzeโ€”The Fish Lady

Produce

New Leaf Community Market, Westside

Silverโ€”Sunnyside Produce
Bronzeโ€”Staff of Life, Santa Cruz

Pub

Parish Publick House, Santa Cruz

Silverโ€”Humble Sea Brewing Co.
Bronzeโ€”Britannia Arms of Capitola

Restaurant Wine List

Bad Animal

Silverโ€”La Posta
Bronzeโ€”VIM

Wine Selection

Shopperโ€™s Corner

Silverโ€”Deer Park
Bronzeโ€”Deluxe Foods of Aptos

Winery

Windy Oaks Estate

Silverโ€”Soquel Vineyards
Bronzeโ€”Alfaro Family Vineyards

Best of Santa Cruz County 2025 Winners

Editorโ€™s Picks
Arts & Culture
Family & Pets
Health & Beauty
Restaurants
Services
Shopping

Best of Santa Cruz County 2025: Health & Beauty

Acupuncture Practice

Lee Lewis, LAc

Silverโ€”Santa Cruz Acu
Bronzeโ€”Spring Smith

Bike Shop

Bicycle Trip

Silverโ€”Scotts Valley Cycle Sport
Bronzeโ€”Spokesman Bicycles

Chiropractic Office

Santa Cruz Spine and Sport

Silverโ€”Santa Cruz NonForce Chiropractors
Bronzeโ€”Santa Cruz Chiropractic and Sports Medicine Clinic

Dental Practice

Michael J. Raffo, D.M.D.

Silverโ€”Landmark Dental Group
Bronzeโ€”Heit Family Dentistry Inc.

Doctor

Kelli Beingesser, Sutter Health

Silverโ€”Rachel Carlton Abrams, Santa Cruz Integrative Medicine
Bronzeโ€”Bay Eye Medical Group

eBike Shop

Bicycle Trip

Silverโ€”Current eBikes
Bronzeโ€”Scotts Valley Cycle Sport

Esthetician

Sue Bell, Simply Skin Esthetics

Silverโ€”Deann Bokariza-Neff, The Studio Spa
Bronzeโ€”Jaclyn Etcheverry

Fitness Class

Carina Reid, Fuel PHitness/Toadal Fitness

Silverโ€”BODYPUMP, GOAT Santa Cruz
Bronzeโ€”Toadal Cross Training, Toadal Fitness

Golf Course

DeLaveaga Golf Course

Silverโ€”Seascape Golf Club
Bronzeโ€”Pasatiempo Golf Course

Gym or Health Club

Toadal Fitness Live Oak

Silverโ€”GOAT Santa Cruz
Bronzeโ€”West Fitness Santa Cruz

Hair Salon

Phoenix Salon and Gallery

Silverโ€”Evolve Beauty Lounge
Bronzeโ€”Urban Groove

Health Care Facility

Nurture Womenโ€™s Health & Fertility

Silverโ€”Kaiser Permanente
Bronzeโ€”Santa Cruz Integrative Medicine

Laser Hair Removal

Rejuvenate Medi-Spa & Wellness

Silverโ€”Pacific Coast Aesthetics
Bronzeโ€”Laser Hair & Skin Solutions

Storefront of a pharmacy
Horsnyder Pharmacy is just the prescription for Best Pharmacy. PHOTO: Tarmo Hannula

Martial Arts School

Gracie Jiu-Jitsu of Santa Cruz

Silverโ€”Sanfordโ€™s Martial Arts
Bronzeโ€”Garth Taylor Jiu-Jitsu and Martial Arts

Massage School

Five Branches University

Silverโ€”Cypress Health Institute Massage School
Bronzeโ€”American Institute of Medical Massage

Massage Therapist

Antoinette Rios, Divine Massage & Skin

Silverโ€”Mairin Torr, Nurture Womenโ€™s Health & Fertility
Bronzeโ€”Jenny Call, Mysofacial Relief and Integrated Therapies

Medi-Spa

Rejuvenate Medi-Spa & Wellness

Silverโ€”Pacific Coast Aesthetics
Bronzeโ€”One Point Six Aesthetics

Midwife

Dana Ramsey, Nurture Womenโ€™s Health and Fertility

Silverโ€”Sarah J. Swanson, Truly Midwifery
Bronzeโ€”Kayla Cushner, Sutter Health

Nail Salon

Tracyโ€™s Nails Salon

Silverโ€”The Red Carpet Salon
Bronzeโ€”Prism Beauty

Naturopathic Doctor

Aimรฉe Shunney

Silverโ€”Tonya Fleck, Santa Cruz Naturopathic Medical Center
Bronzeโ€”Irene J. Valencia, Thrive Natural Medicine

Nutrition Center

The Herb Room

Silverโ€”Felton Nutrition
Bronzeโ€”The Healthy Way

Orthodontist

John A. Hedrick, D.D.S., M.S.

Silverโ€”Hulme Orthodontics
Bronzeโ€”Sea Glass Orthodontics

Personal Trainer

Carina Reid, Fuel PHitness/Toadal Fitness

Silverโ€”Natalia Rivera Espaรฑa, GOAT Santa Cruz
Bronzeโ€”Rocky Snyder, RFC: Rehab, Fitness, Conditioning

Pharmacy

Horsnyder Pharmacy

Silverโ€”Frankโ€™s Pharmacy
Bronzeโ€”OneSource Compounding Pharmacy

Pilates Studio

Monarch Pilates & Physical Therapy

Silverโ€”Pleasure Point Pilates
Bronzeโ€”Hot Elevation Studios

Running Store

Fleet Feet

Silverโ€”Santa Cruz Running Company

Storefront of a sporting goods emporium
Good Times readersโ€™ favorite sporting goods store? Play It Again Sports came out on top. PHOTO: Tarmo Hannula

Skate Shop

Billโ€™s Wheels

Silverโ€”Santa Cruz Boardroom
Bronzeโ€”Skateworks

Spa (Pampering)

Well Within Spa

Silverโ€”Chaminade Resort & Spa
Bronzeโ€”Yoso Wellness Spa

Spa (Soaking)

Well Within Spa

Silverโ€”Sage Float Spa
Bronzeโ€”Tea House Spa

Sporting Goods

Play It Again Sports

Silverโ€”REI
Bronzeโ€”Big 5 Sporting Goods, Watsonville

Surf School

Richard Schmidt Surf School

Silverโ€”Surf School Santa Cruz

Surf Shop

Oโ€™Neill, Beach Street

Silverโ€”Tie
Freeline Surf Shop
Pacific Wave

Store with packed shelves of tea and herbs and other products
The Herb Room takes the gold for Best Vitamin/Supplements store. PHOTO: Tarmo Hannula

Swim School

Simpkins Family Swim Center

Silverโ€”Adventure Sports Unlimited
Bronzeโ€”Jim Booth Swim School, Duncan Holbert Pool

Therapist

Goldโ€”Tie
Ila Breeann โ€œBreeโ€ Bode, Nurture Womenโ€™s Health & Fertility
Shannon Healer, LCSW

Bronzeโ€”Tie
Camille Ellis
Sara Anderson, Santa Cruz Therapy Collective

Vitamin/Supplements

The Herb Room

Silverโ€”Nordic Naturals
Bronzeโ€”Felton Nutrition

Water Store

Blue Zone Waters

Silverโ€”Pure Valley Water
Bronzeโ€”H2O4U

Waxing or Sugaring Studio

Simply Skin Esthetics

Silverโ€”Binx Wax Hair Removal
Bronzeโ€”SugarSmith

Yoga Instructor

Puja Chance

Silverโ€”Robin Berkery
Bronzeโ€”Hannah Muse

Yoga Studio

Breath+Oneness

Silverโ€”Pleasure Point Sanctuary
Bronzeโ€”Village Yoga Santa Cruz

More Best of Santa Cruz County 2025 Winners

Editorโ€™s Picks
Arts & Culture
Family & Pets
Food & Drink
Restaurants
Services
Shopping

Jimmy Panetta Stresses Impacts of Budget Cuts on Local Health

Man speaking at a podium
Congressman Panetta says proposed cuts by the Trump administration would be devastating for families, immigrants, seniors and many others.

Aptos High Principalโ€™s Resignation Draws Scrutiny

One man speaking in front of a microphone in a room filled with people
When Principal Alison Hanks-Sloan sent a letter announcing she would not return for the 2025-26 school year, officials said she โ€œresigned.โ€

LETTERS

fingers typing on a vintage typewriter
I hope that many readers had a chance to experience the unbridled joy of the Santa Cruz Symphonyโ€™s family concert at the beginning of March.

California Tribe’s $700M Casino Project Approved

California tribeโ€™s $700 million casino approved
Published in cooperation between Serpier and Good Times The federal Department of the Interior has granted approval for a $700 million casino project proposed by The Scotts Valley Band of Pomo Indians. Authorization permits the construction of a large casino resort featuring a gaming floor, hotel, entertainment venues, dining facilities and retail outlets. The tribe intends to use this project...

Best of Santa Cruz County 2025: Editorโ€™s Note

Overview of a seaside city
Just when I thought I knew everything about Santa Cruz, I see great recommendations in this issue that I never knew.

Best of Santa Cruz County 2025: Editorโ€™s Picks

Man at a counter with a bunch of retail items behind him
The Good Times editorial team offers up their own suggestions for some of the things that make Santa Cruz County a great place to live.

Best of Santa Cruz County 2025: Arts & Culture

Man working on an illustration
Good Times readers vote on their favorite art events, arts organizations, artists, music makers, dance troupes, festivals and more.

Best of Santa Cruz County 2025: Family & Pets

Woman by a sign holding a dog
Good Times readers share the local people, places and businesses that make their loved onesโ€™ lives better.

Best of Santa Cruz County 2025: Food & Drink

Tray of cookies
Good Times readers picked their favorite taste treats and lusicous libations, as well as the best brewers, grocers, winemakers and more.

Best of Santa Cruz County 2025: Health & Beauty

Golf course
Good Times readers share their opinions about the people and business who keep Santa Cruz County looking and feeling good.
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